# Agorapulse

> Agorapulse is a social media management platform built around an inbox-first model, where every comment, mention, review, and ad comment across ten networks lands in one moderation queue with assignment, labels, and automated rules, sold per user per month from $79 with ten social profiles included, and paired with a ROI module that attributes web conversions back to individual social posts.

- Category: Social Media Management (https://saastracker.org/categories/social-media)
- Website: https://www.agorapulse.com
- Starting price: $79 per user per month billed annually, or $99 billed monthly (Standard)
- Free plan: No
- Free trial: 30 days, no credit card required
- Founded: 2010, HQ: Paris, France, Ownership: Independent, founder-led, with limited outside investment
- Profile last reviewed: 2026-08-22
- Canonical profile: https://saastracker.org/products/agorapulse

## Overview

Agorapulse was founded in Paris in 2010 by Emeric Ernoult and Benoit Hediard and has stayed there, growing to roughly 190 people and more than $20M in annual recurring revenue while competing against rivals who raised many times more capital. It has raised comparatively little, with reported backing around $18M from Hi Inov, and the founder has publicly described the company's trajectory as a bootstrapping story. That independence shows in the product: it is opinionated, it has resisted the temptation to become an everything-suite, and it has kept its focus on the two things it does better than anyone at its price point.

The first is the inbox. Agorapulse treats social as an inbound channel rather than a broadcast channel, so the moderation queue is the home screen. Comments, mentions, direct messages, Google and Facebook reviews, and crucially comments left on your paid ads all funnel into one place, where items can be assigned, labeled, hidden, marked as reviewed, or handled automatically by moderation rules that fire on keywords. Ad comment moderation in particular is a feature most competitors either lack or bolt on badly, and it matters because an unanswered angry comment under a live ad costs real money.

The second is ROI. The Advanced tier includes a reporting layer that connects social activity to web traffic and conversions, so a monthly report can say which specific post drove which sessions and which of those converted. That is a different claim from engagement reporting, and it is the argument Agorapulse gives a marketing manager who has to justify the line item. Listening, employee advocacy, and competitive benchmarking sit outside the core plans as separately priced add-ons rather than being bundled in.

The commercial catch is the pricing model. Agorapulse quotes per user per month, $79 on annual billing or $99 monthly for Standard, rising through Professional at $119 or $149 and Advanced at $149 or $199, each including ten social profiles with extras at $10 to $15 each. For one person managing one brand that is expensive but coherent. For a five-person agency it multiplies fast, and that is precisely the situation where Sendible or SocialPilot will undercut it by an order of magnitude. Agorapulse is priced for in-house teams who value engagement quality, not for shops selling social as a service to twenty clients.

## How it works

1. You connect social profiles through official network OAuth. Ten are included on every self-serve tier, and a profile is a single connected account, so one Facebook Page, one Instagram account, one LinkedIn Company Page, and one X account consume four of the ten. Extra profiles beyond the allowance cost $10 to $15 a month each. Users are the multiplier: the plan price is quoted per user per month, so a second person is a second full subscription rather than a small increment.

2. Publishing runs from a shared calendar with per-network composition, queues, bulk import, and post reuse. Approval workflows route drafts to reviewers, and the Custom tier adds multi-step approvals. Most formats publish automatically through the official APIs, while certain Instagram formats such as Stories and Reels with licensed audio require a mobile push notification you complete in the app, which is a Meta restriction that applies to every partner rather than an Agorapulse limitation.

3. Everything inbound lands in the Inbox. Items can be assigned to a teammate, labeled for later reporting, answered with saved replies, hidden or deleted where the network allows, and passed through automated moderation rules that act on keywords or sender. Ad comment moderation, which is a Professional-tier feature, pulls comments left on Meta ads into the same queue so paid campaigns do not accumulate unanswered complaints in a place nobody is looking.

4. Reporting covers the standard per-network performance metrics plus, on Advanced, the ROI module that ties social activity to site traffic and conversions. Listening is sold as a separate add-on with custom pricing, as are employee advocacy and competitive benchmarking, so the headline plan price is not the whole cost if brand monitoring is part of the job.

## Best for

In-house social and community teams at small and mid-sized brands where inbound volume is the real work, especially anyone running paid social who needs ad comments moderated in the same queue as organic, and marketing managers who have to prove social drove revenue rather than impressions.

## Not the right fit for

- Agencies with a large client roster and several staff, because per-user pricing at $79 to $199 a seat multiplies brutally and Sendible or SocialPilot will do comparable publishing work for a fraction of the total.
- Solo founders who only need scheduling; you are paying inbox and ROI prices for a calendar that Buffer, Publer, or Metricool provide for a tenth of the cost.
- Personal-brand creators on LinkedIn or X, where the entire product is oriented around brand pages and moderation queues rather than writing, formatting, and audience building.
- Teams that need serious listening on the published price; listening, advocacy, and competitive benchmarking are all quoted add-ons, so the real cost of a full brand-monitoring setup is not visible until you talk to sales.
- Buyers who want the ten included profiles to be generous; ten is fine for one brand across every network, but a second brand pushes you into per-profile top-ups almost immediately.

## Features

### The social inbox

The reason to buy Agorapulse, and better than anything else at this price.

- **Unified moderation queue**: Comments, mentions, direct messages, and reviews from every connected network arrive in one queue with a zero-inbox workflow, so nothing sits unanswered because someone forgot to check a specific account.
- **Ad comment moderation**: Comments left on paid Meta ads are pulled into the same queue. Most competitors ignore this entirely, and it is where the most damaging unanswered comments accumulate. Available from the Professional tier.
- **Assignment and team workflow**: Route an individual conversation to a specific teammate with internal notes, so community management becomes a tracked workflow instead of a shared login.
- **Automated moderation rules**: Rules fire on keywords or sender to hide, label, assign, or answer automatically, which is how a small team survives a viral post or a coordinated spam wave. Advanced tier.
- **Labels for reporting**: Tag inbound items by topic, sentiment, or campaign and then report on those labels, turning support volume into an actual data set. Advanced tier.
- **Saved replies**: Canned responses for the recurring questions, shared across the team rather than kept in a personal notes app.
- **Review management**: Google Business Profile and Facebook reviews are handled in the same queue as social comments rather than in a separate reputation tool.

### Publishing and planning

Competent and complete, without trying to be the best calendar in the category.

- **Ten supported networks**: Facebook, Instagram, X, LinkedIn, TikTok, YouTube, Pinterest, Threads, Bluesky, and Reddit, which is one of the broader published lists and notably still includes full X support.
- **Shared calendars**: Team-visible calendars covering every connected profile, with drag-and-drop rescheduling. Shared calendars are an Advanced-tier feature.
- **Approval workflows**: Route drafts through a reviewer before publishing. Team assignments arrive at Professional; multi-step approvals are reserved for the Custom tier.
- **Queues and bulk publishing**: Category-based queues and bulk upload so a month of content can be loaded and spaced without scheduling each post by hand.
- **Instagram product tagging**: Tag catalog products directly in scheduled Instagram posts, which matters for commerce brands and is a Professional-tier feature.
- **PulseLink in bio**: A link-in-bio landing page that maps clickable destinations to your recent posts, included from the Professional tier rather than sold separately.
- **Agorapulse AI**: Assists with drafting captions and adapting copy per network. AI reply suggestions in the inbox are reserved for the Custom tier.

### Reporting and ROI

The commercial argument, and the thing that separates Advanced from the tiers below it.

- **Social ROI reporting**: Connects social activity to web sessions and conversions so a report can attribute traffic and revenue to individual posts rather than stopping at engagement. Advanced tier.
- **Advanced reporting**: Deeper per-network performance breakdowns, audience analysis, and content performance ranking beyond the basic reporting on Standard.
- **Team and response-time reporting**: Reports on how fast the team answers and who handled what, which is the metric that actually governs a community management operation.
- **Exportable and scheduled reports**: PDF and spreadsheet exports for stakeholders, generated on a schedule rather than assembled manually each month.
- **Competitive benchmarking**: Compare your performance against named competitor profiles. Sold as a separately priced add-on rather than included in the plan.

### Listening and advocacy

Real capability, but priced outside the plan.

- **Advanced Listening**: Query-based monitoring of brand mentions, industry conversation, and competitor activity beyond your own connected profiles. Custom priced as an add-on, so it is not part of the $79 headline.
- **Employee advocacy**: A curated feed of approved content employees can share to their own networks to extend reach, sold as a separate add-on module.
- **Sentiment and topic tracking**: Listening results can be grouped and tracked over time rather than being a raw mention firehose.

### Administration and platform

Enough governance for a marketing team, with the serious controls reserved for Custom.

- **SSO and custom roles**: Single sign-on and granular custom permission roles are Custom-tier features, not available on the published self-serve plans.
- **Mobile apps**: iOS and Android apps for moderating the inbox and completing the push-notification publishing flow Meta requires for certain Instagram formats.
- **Browser extension**: Capture content from anywhere on the web into a publishing queue.
- **24/7 support access**: Support availability is advertised on all plans rather than being gated to enterprise tiers.

## Use cases

- **Community manager at a consumer brand running paid social**: Meta ads generate hundreds of comments a week, many of them customer service questions or complaints, and nobody is watching them because they never appear in the organic feed. Outcome: Professional at $119 per user per month on annual billing pulls ad comments into the same queue as organic, with assignment and saved replies, so complaints under live campaigns get answered instead of quietly accumulating.
- **Marketing manager who has to defend the social budget**: The quarterly review asks what social contributed, and the only available answer is impressions and follower growth, which nobody in the room accepts as revenue. Outcome: Advanced at $149 per user per month adds the ROI module, which attributes site sessions and conversions back to individual posts, turning the quarterly conversation from engagement metrics into a traffic and conversion story.
- **Two-person social team at a mid-sized B2B company**: One brand across LinkedIn, X, YouTube, Instagram, and Bluesky, with a real need for approvals and a real need for X analytics that several competitors no longer provide. Outcome: Two Professional seats cover both people, ten profiles cover every network with room to spare, and full X support means the network they care most about is not a reporting blind spot.
- **Support-heavy DTC brand with spam problems**: A viral post attracts hundreds of scam replies impersonating the brand, and manual moderation cannot keep pace. Outcome: Advanced-tier automated moderation rules hide or flag matching comments on keywords automatically, and labels turn the resulting volume into a report showing how much of the inbound was actually abuse.

## Pricing

Per user per month subscription across three published tiers, each including ten social profiles, with extra profiles charged individually and listening, advocacy, and benchmarking sold as quoted add-ons.

- **Standard**: $79 annual, $99 monthly per user per month. 10 social profiles included; Unlimited post scheduling; Unified social inbox; Basic reporting; 24/7 support access. Positioned for an individual social media manager. No ad comment moderation, no link in bio, no team assignment.
- **Professional**: $119 annual, $149 monthly per user per month. Everything in Standard; Ad comment moderation; PulseLink in bio; Instagram product tagging; Team assignments. The tier most brands actually need, because ad comment moderation is the feature that justifies buying Agorapulse over a cheaper scheduler.
- **Advanced**: $149 annual, $199 monthly per user per month. Everything in Professional; Social ROI reporting; Automated moderation rules; Labels and shared calendars; Advanced reporting. Where ROI attribution and automation live. This is the version people mean when they say Agorapulse is worth the money.
- **Custom**: Quoted contact sales. Unlimited social profiles; SSO and custom roles; Multi-step approval workflows; AI reply suggestions; Priority support.

Add-ons:

- Extra social profiles ($10 to $15 per profile per month): Beyond the ten included on each plan; the lower rate applies on annual billing.
- Advanced Listening (Quoted): Query-based brand and competitor monitoring beyond your own profiles.
- Employee Advocacy (Quoted): Curated share feed for staff to amplify approved content.
- Competitive Benchmarking (Quoted): Named competitor comparison reporting.

Billing notes:

- Pricing is quoted per user per month, so headcount is the primary cost driver. A five-person team on Advanced is five times $149 on annual billing, which is roughly $8,940 a year before any add-ons.
- Annual billing saves about 20 to 25 percent against the monthly rate on every tier.
- Ten social profiles are included at every self-serve tier and do not increase with the plan, so growth in brands rather than networks is what triggers per-profile top-ups at $10 to $15 each.
- Listening, advocacy, and competitive benchmarking are all separately quoted, which means the published price understates the cost of a complete brand-monitoring deployment.
- The 30-day trial with no card required is one of the longest in the category and is genuinely enough time to evaluate the inbox properly.
- There is no free plan, so there is no indefinite evaluation path once the trial ends.

Value assessment: Agorapulse is expensive per seat and worth it for exactly one buyer: an in-house team where inbound volume and attribution are the job. The inbox is materially better than anything else in this price bracket, ad comment moderation is close to unique below enterprise, and the ROI module answers the question that gets social budgets cut. Against that, per-user pricing makes it a poor agency purchase, ten profiles is a modest allowance, and the listening story that competitors bundle is a quoted add-on here. If your team is two or three people and social is a conversation channel, Advanced earns its price. If your team is eight people servicing clients, the same money buys a Sendible Elite plan with unlimited users and change left over.

## Strengths

- The best social inbox available below enterprise pricing, with assignment, labels, saved replies, and automated moderation rules that actually scale under volume.
- Ad comment moderation pulls comments on paid Meta campaigns into the same queue as organic, which most competitors do not do at all and which prevents a genuinely expensive failure mode.
- ROI reporting attributes site traffic and conversions back to specific posts, which is the strongest answer in the category to the question of what social contributed.
- Full X support including analytics and inbox, at a moment when Sendible and Loomly have both retreated from X and Vista Social charges an extra $29 a month for it.
- Ten networks including Threads, Bluesky, and Reddit, which is broader than most rivals and unusual in covering Reddit at all.
- A 30-day no-card trial, which is long enough to run a real evaluation rather than a demo.
- An independent, profitable, roughly 190-person company in Paris that has stayed focused for fifteen years rather than being flipped between private equity owners.

## Limitations

- Per-user pricing is the dominant cost and makes Agorapulse an expensive choice for any team larger than three, and an unaffordable one for a working agency.
- Ten included social profiles does not scale with the tier, so multi-brand users start paying per-profile top-ups almost immediately.
- Listening, employee advocacy, and competitive benchmarking are all custom-quoted add-ons, so the published pricing is not the real price for a full deployment.
- The most useful automation features, including moderation rules, labels, and shared calendars, are locked behind the Advanced tier at $149 a seat.
- SSO, custom roles, multi-step approvals, and AI reply suggestions are all Custom-tier only, which is a sales conversation rather than a self-serve upgrade.
- Analytics history is bounded by what the network APIs return, and because those APIs backfill only a limited window, any period before you connected a profile is permanently missing from your reports.
- There is no free plan, so after the 30-day trial there is no low-commitment way to keep a dormant account alive.

## Comparisons

- **Agorapulse vs Sendible**: Sendible includes unlimited users on every tier and prices by client workspace, so a five-person agency pays $199 a month there versus roughly $745 a month for five Agorapulse Advanced seats. Agorapulse repays that gap with a far better inbox, ad comment moderation, ROI attribution, and full X analytics that Sendible dropped in 2023. Agency with many staff: Sendible. In-house team where engagement quality and measurement matter: Agorapulse.
- **Agorapulse vs Vista Social**: Vista Social bundles listening, review management, employee advocacy, DM automation, and white label into published plans starting at $79 a month for fifteen profiles and two users, which is a much broader package for the money. Agorapulse has the deeper inbox workflow, better ad comment handling, and the ROI module, and does not charge extra for X the way Vista Social does at $29 a month. Vista Social wins on breadth per dollar; Agorapulse wins on doing the inbox properly.
- **Agorapulse vs Iconosquare**: Iconosquare is an analytics product with scheduling attached, strongest on Instagram and TikTok reporting, competitor benchmarking, and long data retention, priced per plan from around 33 euros with five profiles. Agorapulse is an engagement product with analytics attached. If your deliverable is a performance report, Iconosquare gives more per euro; if your deliverable is answered conversations and attributed conversions, Agorapulse is the correct shape.
- **Agorapulse vs Loomly**: Loomly is a calendar and approval workflow tool with post ideas and a light inbox, at $65 a month for twelve accounts and three users, and it no longer supports X at all. Agorapulse costs more per person but delivers moderation depth, ad comment handling, ROI reporting, and X coverage Loomly cannot match. Choose Loomly if the bottleneck is planning and sign-off; choose Agorapulse if the bottleneck is inbound.
- **Agorapulse vs Sprout Social**: Sprout is the enterprise version of the same thesis: inbox-first social management with the deepest reporting and listening in the category, at several times the price per seat. Agorapulse delivers most of the practical inbox capability for a small brand at roughly a third of the annual cost, and its ad comment moderation is genuinely competitive. Sprout wins on listening, governance, and CRM-grade case management; Agorapulse wins on price for teams under about ten people.

## Implementation

- Setup time: One to two hours to connect profiles and get the inbox running, and about a day to configure moderation rules, labels, saved replies, and assignment conventions properly. The ROI module needs website tracking installed, which adds a step involving whoever owns the site.
- Learning curve: Low for publishing, moderate for the inbox. The zero-inbox model asks the team to change habits, and the value of labels and moderation rules only appears once someone has thought about the taxonomy rather than improvising it.
- Onboarding: Self-serve with a 30-day no-card trial, which is unusually generous and long enough to test moderation under real volume. Custom-tier customers get priority support and a guided setup.
- Migration: Scheduled content does not import automatically from a competing tool and generally has to be bulk-uploaded or rebuilt. Historical analytics cannot be brought over: Agorapulse begins collecting when you connect a profile, and platform APIs backfill only a limited window, so the gap between cancelling elsewhere and connecting here is permanent. Export existing reports first. Inbox history from a previous vendor does not transfer at all.

## Platform, API & security

- Platforms: Web application, iOS app, Android app, Browser extension
- API: A public API is available, most commonly used for pushing scheduled content and pulling reporting data into a customer's own dashboards.
- Compliance: GDPR, Data processing agreement available, EU-based company and operations
- Data residency: Operated from France, which is often the practical reason EU buyers shortlist it over US-based competitors.
- SSO: SSO is available on the Custom tier only, not on the published self-serve plans.
- Security notes: All network connections use official platform APIs and OAuth, so there is no scraping or unofficial automation that could expose a customer to a terms-of-service problem. Custom roles and granular permissions are Custom-tier features, which means self-serve teams have coarser access control than an enterprise buyer would expect.

## Support

- Channels: Live chat, Email support, 24/7 support access advertised on all plans, Priority support on Custom
- Documentation: Extensive help center and a well-known content operation, including long-running social media benchmark research that the company publishes annually.
- Community: Active user community and a large body of educational content, including webinars and a podcast run by the company.

## Company

- Founded: 2010
- Founders: Emeric Ernoult, Benoit Hediard
- Headquarters: Paris, France
- Ownership: Independent, founder-led, with limited outside investment
- Employees: Roughly 190 (est. 2026)
- Funding: Reported to have raised around $18M, principally from Hi Inov, while the founder has publicly described the company's growth past $20M in annual recurring revenue as substantially self-funded.

Funding history:

- Growth investment (2021): Reported around $18M cumulative. Backing associated with Hi Inov; the company has otherwise operated without the large venture rounds raised by US competitors.

Timeline:

- 2010: Founded in Paris by Emeric Ernoult and Benoit Hediard, initially building Facebook page management and contest applications.
- 2015: Repositions around the unified social inbox, making moderation rather than scheduling the centre of the product.
- 2021: Takes growth investment associated with Hi Inov while passing $20M in annual recurring revenue with a comparatively small capital base.
- 2023: Ships the social ROI module, attributing web traffic and conversions to individual social posts, and keeps full X API support as several competitors retreat from the network.
- 2026: Continues to support X in full after the February API changes that discontinued the free tier, closed Basic and Pro to new signups, and force-migrated Basic subscribers to pay-per-use from 1 June.

## Integrations

Facebook Pages and Groups, Instagram, X (full publishing, inbox, and analytics), LinkedIn profiles and Company Pages, TikTok, YouTube, Pinterest, Threads, Bluesky, Reddit, Google Business Profile reviews, Meta Ads comment moderation, Google Analytics for ROI attribution, Canva, Slack, Zapier, Agorapulse API

## FAQ

### What is Agorapulse?

Agorapulse is a social media management platform built around a unified inbox. Comments, mentions, messages, reviews, and comments on paid Meta ads across ten networks land in one moderation queue with assignment, labels, saved replies, and automated rules, alongside publishing, reporting, and a ROI module that attributes site traffic and conversions to individual posts.

### How much does Agorapulse cost?

Pricing is per user per month. Standard is $79 on annual billing or $99 monthly, Professional is $119 or $149, and Advanced is $149 or $199, each including ten social profiles. A Custom tier with unlimited profiles, SSO, and multi-step approvals is quoted by sales. There is a 30-day free trial with no card required and no free plan.

### How are social profiles counted, and what would a realistic bill look like?

One connected account equals one profile, and every self-serve tier includes ten. A founder running Instagram, Facebook, LinkedIn, and X uses four of the ten and pays for a single seat, so roughly $119 a month on Professional annual billing. A five-person team running ten networks for one brand still fits inside the ten profiles but pays five seats, which is about $745 a month on Advanced annual billing, or roughly $8,940 a year.

### Do extra users or extra client accounts cost more?

Extra users cost a full additional subscription, because the price is quoted per user per month. That is the central commercial fact about Agorapulse and the reason it is a difficult fit for agencies. Extra client accounts cost $10 to $15 per profile per month beyond the ten included, which is comparatively cheap; it is headcount, not brands, that drives the bill here.

### Does Agorapulse still support X (Twitter)?

Yes, in full, including publishing, inbox activity, and analytics. That is worth noting because Sendible reduced X to publishing only in 2023, Loomly no longer lists X at all, and Vista Social charges a separate $29 a month for the X integration. The February 2026 X API changes, which discontinued the free tier, closed Basic and Pro to new signups, and force-migrated Basic subscribers to pay-per-use from 1 June, have made continued full support a real cost that vendors pass on in different ways.

### Which networks does Agorapulse support?

Facebook, Instagram, X, LinkedIn, TikTok, YouTube, Pinterest, Threads, Bluesky, and Reddit, plus Google Business Profile reviews. That is one of the broader lists in the category, and the inclusion of Reddit is genuinely uncommon.

### Is publishing fully automatic or does it need a phone?

Most formats publish automatically through official APIs. Certain Instagram formats, notably Stories and Reels using licensed audio, require a mobile push notification you complete in the Agorapulse app. This is a Meta restriction imposed on all API partners rather than a vendor shortcoming, and every competitor in this category is subject to the same rule.

### What is Agorapulse ROI reporting and is it real?

It connects social activity to website sessions and conversions using tracking on your site, so a report can show which specific post drove which traffic and which of that traffic converted. It is a genuine attribution layer rather than a relabelled engagement metric, but it depends on installing tracking and it inherits the usual limits of last-click web attribution. It is an Advanced-tier feature at $149 per user per month.

### Does Agorapulse include social listening?

Not in the plan price. Advanced Listening is a separately quoted add-on, as are employee advocacy and competitive benchmarking. The core plans monitor activity on your own connected profiles. If query-based brand monitoring across the wider web is part of your requirement, budget for an add-on conversation rather than assuming the $149 seat covers it.

### What happens to my analytics history if I downgrade or leave?

Reporting depth follows the plan, so dropping from Advanced removes ROI reporting and label-based analysis. Leaving ends access entirely. The permanent problem is that network APIs only backfill a limited window, so a period during which no tool was connected to your profiles cannot be reconstructed by any vendor afterwards. Export the reports you need before you change anything.

## Editorial verdict

Agorapulse is the best answer in this category for a brand where social is a conversation rather than a broadcast. The inbox is genuinely a class above what Buffer, Publer, Metricool, or Loomly offer, ad comment moderation closes a hole that costs real money on paid campaigns, ROI reporting gives a marketing manager something to say in a budget meeting, and full X support is now a differentiator rather than a given. The problem is arithmetic. Per-user pricing at $79 to $199 a seat means a third hire costs more than most competitors' entire annual plan, ten profiles is a thin allowance for multi-brand work, and the listening story that competitors include is a quoted add-on. Buy Agorapulse if you are one to three people running inbound for a brand and you can prove the inbox pays for itself. Do not buy it as an agency tool; the seat model will eat you.

## SaaSTracker awards

- Category Leader (Social Media Management, Summer 2026): "The best social inbox outside enterprise, with ROI reporting that ties posts to revenue."

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Source: SaaSTracker (https://saastracker.org), an independent editorial project. This profile is compiled from public information, carries no peer reviews or paid placement, and was last reviewed 2026-08-22. Awards are judged on published criteria: https://saastracker.org/methodology