# AvidTrak

> AvidTrak is a US and Canada call tracking platform from Media Flint, Inc. that bundles local tracking numbers, call minutes and recording minutes into three monthly packages from $15 a month, with dynamic number insertion, keyword-level attribution, call recording, transcription, scoring, routing and integrations such as Google Ads, GA4, HubSpot and Salesforce on every plan, plus a 14-day trial with $20 of credit and no credit card.

- Category: Call Tracking & Attribution (https://saastracker.org/categories/call-tracking)
- Website: https://www.avidtrak.com
- Starting price: $15 per month (Starter, 5 numbers and 500 minutes); monthly billing only
- Free plan: No
- Free trial: 14 days with $20 of credit, no credit card required
- Founded: 2010, HQ: Sherman Oaks, California, United States (Media Flint, Inc., dba AvidTrak, 15260 Ventura Boulevard), Ownership: Privately held (Media Flint, Inc.)
- Profile last reviewed: 2026-09-27
- Canonical profile: https://saastracker.org/products/avidtrak

## Key facts

| Attribute | Value | Source |
| --- | --- | --- |
| Starting price | $15/mo (Starter); monthly billing only, no annual option published | avidtrak.com/call-tracking-pricing, 2026-09-27 |
| Numbers and minutes included | 5 numbers, 500 min (Starter); 10, 1,500 (Professional); 30, 2,500 (Agency) | avidtrak.com/call-tracking-pricing, 2026-09-27 |
| Local tracking number price | $2.00 per extra number per month | avidtrak.com/call-tracking-pricing, 2026-09-27 |
| Per-minute rate | $0.05 to $0.07 local, $0.06 to $0.08 toll-free, by plan | avidtrak.com/call-tracking-pricing, 2026-09-27 |
| Free trial | 14 days with $20 credit, no credit card | avidtrak.com/call-tracking-pricing, 2026-09-27 |
| Countries with local numbers | 2 (US and Canada pricing published) | avidtrak.com/call-tracking-pricing, 2026-09-27 |
| Client accounts on Agency plan | Up to 1,000 | avidtrak.com/call-tracking-pricing, 2026-09-27 |
| Overage rates published | Yes | avidtrak.com/call-tracking-pricing, 2026-09-27 |
| API access | Yes: REST API and webhooks | avidtrak.com/call-tracking-api, 2026-09-27 |

## Overview

AvidTrak is operated by Media Flint, Inc., doing business as AvidTrak, from Sherman Oaks, California. Its about page says it has been in business since 2010 and positions it on price, claiming it costs less than half of what competitors charge for similar software. The vendor says more than 1,000 clients have switched to it.

The pricing structure is simple and unusually low for the category. Starter is $15 a month with 5 local numbers, 500 local minutes and 500 recording minutes; Professional is $30 with 10 numbers and 1,500 minutes; Agency is $55 with 30 numbers, 2,500 minutes and up to 1,000 client accounts. Every feature row on the comparison table is checked for all three plans, so the only thing the tier buys is volume. Overage rates are published per plan, and extra local numbers are $2 a month each.

Around the core tracker AvidTrak sells a set of paid extras: AI transcription and conversation outcomes billed by the minute, Leena (an AI virtual receptionist from $9.95 a month for 25 calls), Avidia (an AI analyst that answers questions about call data from $10 a month), and a separate Lead Maximizer contact center product from $20 a month with IVR, auto-dialing and live call monitoring.

The trade-off is polish and proof. AvidTrak publishes no SOC 2 or HIPAA attestation, bills only monthly (every 30 days, no annual discount), holds a refundable $20 deposit on paid accounts to cover overages, and its pricing applies to the US and Canada only. For a small business or a price-sensitive agency that mainly needs source attribution for calls, that is a reasonable trade.

## How it works

1. You start a 14-day trial with $20 of credit and no credit card, spend the credit on numbers and minutes, and pick a package when the credit or the 14 days run out; paid accounts add a card and a refundable $20 deposit that funds overages.

2. You buy local or toll-free tracking numbers per source (Google Ads, organic search, social, print, radio), or keep existing numbers through porting or by connecting your own Twilio numbers, and add the dynamic number insertion script to the website to swap numbers by visitor source and keyword.

3. Calls ring through to your business line with routing by area code, zip code, caller ID, business hours, IVR menu or round-robin, while AvidTrak records, transcribes, tags and scores them; STIR/SHAKEN attestation and a challenge step screen robocalls.

4. Call data flows to Google Ads, GA4, Bing Ads, HubSpot, Salesforce and Looker Studio, and into dashboards, scheduled reports and email alerts; agencies manage client accounts and white-label reporting from one login.

## Best for

US and Canadian small businesses and local-service agencies that want dynamic number insertion, keyword attribution, recording and CRM or ad-platform integrations at the lowest published price in the category, and that value included numbers and minutes over enterprise certifications.

## Not the right fit for

- Businesses outside the US and Canada; the published pricing applies to those two countries only.
- Buyers who need a SOC 2 or HIPAA attestation on paper; none is published on the vendor site.
- Teams that want an annual discount or an invoice-based contract; billing is card-based every 30 days with a deposit held for overages.
- Pay-per-call networks that buy and sell calls; AvidTrak does not position itself as a call marketplace the way Ringba or Retreaver do.

## Features

### Numbers and attribution

Every attribution feature is on every plan; tiers only change volume.

- **Bundled tracking numbers**: 5 local numbers on Starter, 10 on Professional and 30 on Agency, with extra local or toll-free numbers at $2 a month each.
- **Dynamic number insertion**: Swaps the number on your site by visitor source and session, including localized DNI, on all three plans.
- **Keyword-level attribution**: Ties calls to the Google Ads campaign, ad group, keyword and landing page, with Google Ads mobile click-to-call tracking.
- **Offline and channel tracking**: Static numbers for print, radio, TV, direct mail, email, social and Google Business Profile, per the vendor's application pages.
- **Bring your own numbers**: Keep existing numbers by porting or connect your own Twilio numbers without code, so you can track without switching carriers.
- **Caller name lookup**: CNAM lookups included (50, 100 or 300 a month by plan), then 1 to 2 cents a lookup.

### Call handling and routing

More routing than the price suggests.

- **Geographic routing**: Routes callers to the nearest office or agent by area code or zip code.
- **Caller ID, hours and holiday routing**: Routes by caller ID, sends unlisted numbers to voicemail or another agent, and handles business hours and holidays.
- **IVR, round-robin and simultaneous ring**: Press-1 menus, sequential round-robin distribution and simultaneous ringing, with whisper messages to the answering agent.
- **STIR/SHAKEN robocall filter**: Reads attestation levels on incoming calls, passes A and B attested calls, and puts low-confidence calls through a randomized digit challenge, with admin controls to mark callers safe or block them.

### Call analytics

Recording and review tools are included; AI summaries are metered.

- **Call recording**: 500, 1,500 or 2,500 recording minutes a month by plan, with password-protected access to recordings.
- **Call tagging and scoring**: Custom call tagging, call scoring, text tagging, keyword flagging and custom lead tagging and filtering on every plan.
- **AI transcription and conversation outcomes**: Transcripts at 2.5 cents an audio minute and outcome detection at 0.5 cents per outcome, with summaries and sentiment included in the transcription price.
- **Dashboards and scheduled reports**: Custom dashboards, custom scheduled reports and email alerts that include the lead source of each call.

### Integrations and agency tools

Ad, analytics and CRM connections plus multi-client management.

- **Ad and analytics integrations**: Google Ads, GA4, Google Marketing Platform, Google Business Profile, Looker Studio, Bing Ads, Optimizely X and Marin on every plan.
- **CRM and site integrations**: HubSpot, Salesforce and Zoho CRM, plus a WordPress plugin, Wix, Unbounce and an AMP plugin, with Google Sheets and Slack on the integrations page.
- **REST API and webhooks**: Provision numbers, configure routing, IVR and DNI, and pull call events, recordings, transcripts and outcomes programmatically.
- **Agency accounts and white label**: The $55 Agency plan supports up to 1,000 client accounts, with white-label reporting, per-client access controls and no white-label setup fee.
- **Text message tracking**: Texts to tracking numbers are attributed to their source, forwarded to your phone and logged in a messaging dashboard; SMS is billed at 2 to 3 cents a message.

### AI add-ons

Sold separately and available only on top of a call tracking package.

- **Leena AI virtual receptionist**: Answers after-hours, busy or missed calls, captures caller details, blocks spam and emails a transcript and outcome; $9.95 a month for 25 calls, $19.95 for 55 and $39.95 for 110.
- **Avidia AI business analyst**: Answers plain-language questions about your call data; $10 a month for 400 questions or $20 for 1,000.

## Use cases

- **Local home-services business running Google Ads and SEO**: Wants to know which keywords and channels make the phone ring without paying $50 a month or more for tracking. Outcome: Starter at $15 a month with 5 numbers and 500 minutes covers a handful of sources, with DNI, keyword attribution, recording and GA4 and Google Ads integration included.
- **Small PPC agency with a dozen local clients**: Needs per-client call reports under the agency's brand. Outcome: The $55 Agency plan with 30 numbers, 2,500 minutes, up to 1,000 client accounts and white-label reporting, with per-plan overage rates on anything beyond.
- **Clinic that misses calls after hours**: Wants attribution plus someone to pick up at night. Outcome: A call tracking package plus Leena at $9.95 to $39.95 a month, so after-hours callers get answered and each call is still tied to the campaign that drove it.

## Pricing

Monthly call tracking packages billed every 30 days that bundle local numbers, local minutes, recording minutes and caller name lookups, with published per-plan overage rates; AI features and the contact center product are priced separately.

- **Starter**: $15 per month, billed every 30 days. 5 local numbers; 500 local minutes; 500 call recording minutes; 50 caller name lookups; All call tracking features and integrations.
- **Professional**: $30 per month, billed every 30 days. 10 local numbers; 1,500 local minutes; 1,500 call recording minutes; 100 caller name lookups; Lower overage rates than Starter.
- **Agency**: $55 per month, billed every 30 days. 30 local numbers; 2,500 local minutes; 2,500 call recording minutes; 300 caller name lookups; Up to 1,000 client accounts.

Add-ons:

- Extra local or toll-free number ($2.00 per number per month): Same on every plan.
- Local minutes overage ($0.07, $0.06 or $0.05 per minute): Starter, Professional and Agency.
- Toll-free minutes ($0.08, $0.07 or $0.06 per minute): Starter, Professional and Agency.
- SMS ($0.03, $0.025 or $0.02 per message): Starter, Professional and Agency.
- Recording minutes overage ($0.010, $0.008 or $0.005 per minute)
- AI transcription and outcomes (2.5 cents per audio minute, 0.5 cents per outcome detected)
- Leena AI virtual receptionist ($9.95, $19.95 or $39.95 per month): 25, 55 or 110 calls; overage $0.37 to $0.39 per call.
- Avidia AI business analyst ($10 or $20 per month): 400 or 1,000 questions.
- Lead Maximizer (contact center) ($20, $40 or $100 per month): Separate product with IVR, auto-dialing, queues and live monitoring.

Billing notes:

- No annual plan or annual discount is published; the card is charged every 30 days from the sign-up date, and the billing date cannot be changed.
- Paid accounts hold a $20 deposit (adjustable from $5 to $200) that funds overages and covers renewal if the card fails; it is refundable on cancellation within 7 to 10 business days.
- Overages are charged on the day they occur, from the deposit first and then the card.
- Upgrades apply immediately and carry unused credits over; downgrades apply at the next billing cycle.
- Published pricing applies to the US and Canada, in US dollars.
- The AI products require an active call tracking package.

Value assessment: At $15 to $55 a month with numbers and minutes included, AvidTrak is among the cheapest complete call trackers in the directory, and it does not hold back DNI, keyword attribution, recording, scoring or CRM integrations for higher tiers. Compared with CallRail's $50 entry plan, a small business can run five sources for less than a third of the price. The savings come with thinner assurances: no published security certifications, monthly-only card billing with a deposit, and AI summaries billed by the minute. For attribution on a budget, it is hard to beat.

### Entry price history

Dates are when SaaSTracker checked the vendor's published pricing, not when the vendor changed it.

Entry price first recorded on 27 September 2026. It will be re-checked when this category next comes round the rotation.

| Checked | Entry price | Normalised | Event | Note |
| --- | --- | --- | --- | --- |
| 2026-09-27 | $15 per month (Starter, 5 numbers and 500 minutes); monthly billing only | $15 monthly, flat | recorded |  |

## Strengths

- Entry price of $15 a month with 5 numbers, 500 minutes and 500 recording minutes included.
- Every feature, from DNI and keyword attribution to scoring and CRM integrations, is on every plan.
- Published overage rates for numbers, minutes, SMS, recordings and caller name lookups on the pricing page.
- Agency plan with up to 1,000 client accounts and white-label reporting for $55 a month.
- Trial with $20 of credit and no credit card, and in business since 2010 per the vendor.

## Limitations

- No SOC 2, HIPAA or ISO attestation published on the vendor site.
- Monthly billing only, with a refundable deposit held against overages.
- Published pricing covers the US and Canada only.
- AI transcription, the receptionist and the analyst are metered or sold as add-ons.
- The vendor does not publish headcount, funding or a named founder.

## Comparisons

- **AvidTrak vs CallRail**: CallRail is the category default, starting at $50 a month for Lead Tracking and $150 for its conversation intelligence tier, and it layers Premium Conversation Intelligence (scoring, summaries, sentiment, coaching) on top. AvidTrak covers the same core attribution for $15 to $55 a month with numbers and minutes bundled. Choose CallRail if you want deeper conversation intelligence and the category default; choose AvidTrak if price per tracked source is what matters.
- **AvidTrak vs CallScaler**: CallScaler starts at $65 a month ($45 annually) plus usage, with cheap numbers at $0.50 each, an agency tier and an annual discount. AvidTrak's $15 Starter includes numbers and minutes and suits a single small business better, while CallScaler's per-number pricing favors accounts that need hundreds of numbers. Pick AvidTrak for a small footprint, CallScaler for number-heavy campaigns.
- **AvidTrak vs Clixtell**: Clixtell starts at $10 a month ($8 annually) for static tracking and $30 ($24 annually) for dynamic number insertion. AvidTrak includes DNI on its $15 plan, so a site that needs dynamic tracking pays less with AvidTrak, while Clixtell offers annual discounts and click-fraud protection. Choose AvidTrak for low-cost DNI, Clixtell if you also want click-fraud tools.
- **AvidTrak vs WhatConverts**: WhatConverts starts at $30 a month with a $30 usage credit, then $2.50 per local number and 4.5 cents per local minute, and tracks forms, chats and transactions alongside calls. AvidTrak is cheaper for call-first businesses, with numbers at $2 and minutes bundled, but WhatConverts is the better choice if your leads arrive through several channels and you want them reported together.

## Pairs well with

AvidTrak is a call tracking tool, and a team running it still has 7 neighbouring categories to staff. The pick in each is Optmyzr for paid ads management, Google Analytics 4 for GTM analytics, Aircall for dialers & business phone, Localo for local SEO & listings, HubSpot CRM for sales CRM, DashThis for client reporting dashboards and Avoma for conversation intelligence, each the leading tool in that category on published criteria.

| Category | Ideal pairing | Because | Benefit |
| --- | --- | --- | --- |
| Paid Ads Management | [Optmyzr](https://saastracker.org/products/optmyzr) (Category Leader) | AvidTrak lists published pricing covers the US and Canada only among its limits. Optmyzr adds white-label interactive client dashboards on live links. | Budget moves to what converts without somebody logging into three ad platforms every morning. |
| GTM Analytics | [Google Analytics 4](https://saastracker.org/products/google-analytics) (Category Leader) | AvidTrak lists the vendor does not publish headcount, funding or a named founder among its limits. Google Analytics 4 adds data-driven attribution across Google and non-Google channels. | Spend gets attributed to revenue, so the channel that works is the one that gets funded. |
| Dialers & Business Phone | [Aircall](https://saastracker.org/products/aircall) (Category Leader) | AvidTrak is built for call tracking, not calling. Aircall adds advanced analytics with six months of retained history. | Reps dial straight from the record with the call logged, instead of a phone and a spreadsheet. |
| Local SEO & Listings | [Localo](https://saastracker.org/products/localo) (Ease of Use) | AvidTrak sends buyers elsewhere for a SOC 2 or HIPAA attestation on paper. Localo adds affordable per-location pricing with white labeling available for small agencies. | The business shows up on the map for the places it actually serves, with listings that match. |
| Sales CRM | [HubSpot CRM](https://saastracker.org/products/hubspot-crm) (Category Leader) | AvidTrak sends buyers elsewhere for an annual discount or an invoice-based contract. HubSpot CRM adds one shared record across marketing, sales, service, content, and commerce. | Every conversation ends up on a record, so a rep leaving does not take the pipeline with them. |
| Client Reporting Dashboards | [DashThis](https://saastracker.org/products/dashthis) (Ease of Use) | AvidTrak is built for call tracking, not reporting. DashThis adds unlimited users on every plan. | Clients get their numbers on a schedule, and nobody spends Monday morning in a spreadsheet. |
| Conversation Intelligence | [Avoma](https://saastracker.org/products/avoma) (Category Leader) | AvidTrak shows which campaign made the phone ring and records the call. Avoma takes over after it connects, with talk-to-listen ratios and rep coaching. | What good reps do on calls becomes visible, so it can be taught rather than admired. |

Pairings follow the SaaSTracker methodology (https://saastracker.org/methodology): the leading tool in each complementary category, chosen on published criteria. Placement cannot be purchased.

## Implementation

- Setup time: Under an hour for a basic setup: buy numbers, set forwarding and paste the DNI script. Porting existing numbers follows the carrier's timeline, and US texting follows A2P 10DLC registration, for which AvidTrak publishes a guide.
- Learning curve: Low for reading reports; moderate for configuring DNI rules, routing and IVR. Customer testimonials on the vendor site single out support help with complex DNI setups.
- Onboarding: Self-serve trial with $20 credit, demos on request, and phone and email support at (888) 592-2921 and support@avidtrak.com.
- Migration: Port existing tracking numbers or connect your own Twilio numbers rather than reprinting ads. Export historical call logs and recordings from the old tool before cancelling, since they will not transfer.

## Platform, API & security

- Platforms: Web app, WordPress plugin, AMP plugin, Wix and Unbounce integrations
- API: REST API and webhooks to provision numbers, configure routing, IVR and DNI, and retrieve call events, recordings, transcripts and outcomes.
- Compliance: STIR/SHAKEN attestation handling, GDPR and CCPA rights described in the privacy policy, A2P 10DLC texting registration guide
- Security notes: The vendor states recordings, transcripts and reports are encrypted at rest and in transit, and recordings can be password protected. No SOC 2, ISO 27001 or HIPAA attestation is published.

## Support

- Channels: Phone at (888) 592-2921, Email at support@avidtrak.com, Demo booking
- Documentation: Knowledge base, REST API documentation and an A2P 10DLC guide on avidtrak.com.

## Company

- Founded: 2010
- Founders: Not published; Amin Haq, Vice President of Platform Sales, is described as one of the founding members
- Headquarters: Sherman Oaks, California, United States (Media Flint, Inc., dba AvidTrak, 15260 Ventura Boulevard)
- Ownership: Privately held (Media Flint, Inc.)
- Funding: Not disclosed. The 2010 founding year comes from the vendor's about page, which says AvidTrak has operated since 2010.

Timeline:

- 2010: AvidTrak begins operating, per the vendor's about page.
- 2026: Sells call tracking from $15 a month, with the Leena AI receptionist, Avidia AI analyst and Lead Maximizer contact center as separately priced products.

## Integrations

Google Ads, Google Analytics 4, Google Marketing Platform, Google Business Profile, Google Looker Studio, Google Sheets, Bing Ads, HubSpot, Salesforce, Zoho CRM, Slack, WordPress, Wix, Unbounce, Optimizely X, Marin, Twilio

## FAQ

### How much does AvidTrak cost?

Starter is $15 a month with 5 local numbers and 500 minutes, Professional is $30 with 10 numbers and 1,500 minutes, and Agency is $55 with 30 numbers, 2,500 minutes and up to 1,000 client accounts. Plans are billed every 30 days; no annual plan is published.

### Is there a free trial?

Yes. The trial runs 14 days with $20 of credit to spend on numbers and minutes, and no credit card is required. It ends when the credit or the 14 days run out, whichever comes first.

### Does the cheapest plan include dynamic number insertion?

Yes. DNI, localized DNI, keyword-level attribution, recording, transcription, call scoring and every listed integration are checked on all three plans; tiers differ only in numbers, minutes and overage rates.

### What are the overage charges?

Extra local or toll-free numbers are $2 a month each. Local minutes are $0.07, $0.06 or $0.05, toll-free minutes $0.08, $0.07 or $0.06, and SMS $0.03, $0.025 or $0.02, on Starter, Professional and Agency respectively.

### What is the $20 deposit?

Paid accounts hold a $20 deposit, adjustable from $5 to $200, that pays overages and covers renewal if the card fails. It is refundable when you cancel.

### Can I keep my existing phone numbers?

Yes. You can port numbers to AvidTrak or connect your own Twilio numbers and track them without switching carriers.

### Does AvidTrak transcribe and summarize calls?

Yes, as a metered AI feature: 2.5 cents per audio minute for transcripts, with summaries and sentiment included, and 0.5 cents per detected outcome such as a booking or a pricing request.

### Is AvidTrak good for agencies?

The $55 Agency plan supports up to 1,000 client accounts with white-label reporting and per-client access, and the vendor charges no white-label setup fee.

### Does AvidTrak work outside the US and Canada?

The published pricing applies to the US and Canada only, in US dollars.

### What should I pair AvidTrak with?

AvidTrak is a call tracking tool, and a team running it still has 7 neighbouring categories to staff. The pick in each is Optmyzr for paid ads management, Google Analytics 4 for GTM analytics, Aircall for dialers & business phone, Localo for local SEO & listings, HubSpot CRM for sales CRM, DashThis for client reporting dashboards and Avoma for conversation intelligence, each the leading tool in that category on published criteria.

### What do I pair with AvidTrak for Paid Ads Management?

Optmyzr. AvidTrak lists published pricing covers the US and Canada only among its limits. Optmyzr adds white-label interactive client dashboards on live links.

### Is AvidTrak enough on its own?

For call tracking, yes. AvidTrak does not cover GTM analytics, dialers & business phone and local SEO & listings, and its own profile says so; Google Analytics 4, Aircall and Localo are the tools that fill those gaps.

## Editorial verdict

AvidTrak is the budget pick in call tracking that does not cut features to hit its price. For $15 a month a small US or Canadian business gets five numbers, 500 minutes, dynamic number insertion, keyword attribution, recording and integrations with Google Ads, GA4 and the main CRMs, and the $55 Agency plan handles up to 1,000 client accounts under white label. What you give up is assurance and flexibility: no published security certifications, monthly card billing with a deposit held for overages, and AI transcription billed by the minute. If attribution is the job and budget is tight, start the $20-credit trial before paying three times as much for CallRail.

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Source: SaaSTracker (https://saastracker.org), an independent editorial project. This profile is compiled from public information, carries no peer reviews or paid placement, and was last reviewed 2026-09-27. Awards are judged on published criteria: https://saastracker.org/methodology