# Better Proposals

> Better Proposals is a bootstrapped, remote-run proposal platform that publishes branded, trackable web documents with interactive pricing tables, legally binding digital signatures, payment collection, and post-signature client onboarding flows, priced from $13 per user per month with a monthly document send limit and unlimited user seats on its Premium and Enterprise tiers.

- Category: Proposals & E-signature (https://saastracker.org/categories/proposals-esign)
- Website: https://betterproposals.io
- Starting price: $13/user/mo (Starter, billed annually; $19 billed monthly)
- Free plan: No
- Free trial: 14 days, no credit card required, on any plan
- Founded: 2012, HQ: United Kingdom; the team is fully remote and distributed, Ownership: Bootstrapped and independent
- Profile last reviewed: 2026-08-22
- Canonical profile: https://saastracker.org/products/better-proposals

## Overview

Better Proposals is what happens when a proposal tool is built by someone who sold agency services for a living. The product is opinionated and narrow: pick a template from a library of over 260, edit it, send it as a branded web page, watch the tracking, get it signed, take the payment. There is no attempt to be a document platform or a contract lifecycle system, and the company (a fully remote team of under twenty, founded by Adam Hempenstall and Sabrina Barron) has stayed independent and profitable rather than raising money to broaden the scope.

That focus shows up in the details competitors skip. Every plan includes legally binding digital signatures, unlimited templates, unlimited content library use, unlimited brands, payment collection, live notifications, and the ability to send any document type, not just proposals. Client onboarding is a distinct product surface: after signature, the client walks through a branded flow that books a call, collects a form, and takes payment. A Word document importer modernizes existing templates in a few clicks, which is a real migration advantage over rivals that make you rebuild from scratch.

The pricing is the headline. Starter is $13 per user per month on annual billing ($19 monthly) but caps you at one seat and ten sends a month. Premium at $21 per user per month unlocks unlimited seats, 50 sends a month, CRM integrations, a custom domain, and API and Zapier access. Enterprise at $42 adds content locking, simultaneous editing, inline commenting, and manager approvals. Nothing here is quote-only, everything is self-serve, and a five-person team on Premium pays about $1,260 a year against roughly $3,300 for the equivalent on Qwilr.

## How it works

1. You start from one of the template library's 260-plus documents or import an existing Word file with the doc importer, then set up brand settings: fonts (including Google Fonts, Adobe Fonts, and uploaded custom fonts), colors, logos, and on Premium a custom domain so documents live on your own URL with the Better Proposals badge removed.

2. Content that repeats goes into the Content Library, which has no usage limits on any plan, and merge tags (both the built-in set and custom ones you define) fill in deal-specific details automatically. Interactive pricing tables let the client choose options and quantities with totals auto-calculating, which doubles as an upsell mechanism.

3. The document goes out as a responsive web page. Open tracking and live notifications tell you when it is being read; the optional Nudge add-on at $10 per user per month automates follow-up based on client activity from a single screen rather than a sequence builder. The client signs with a legally binding digital signature compliant with EU and US electronic signature legislation, and can pay through the integrated payment processors in the same flow.

4. After signature, the client onboarding module takes over: a branded step-by-step flow that can collect information via forms, book calls, and take payment, so the handoff from sales to delivery is not an email thread. On Enterprise, content locking, simultaneous editing, inline commenting, and manager approvals govern what reps can change before any of this happens.

## Best for

Agencies, freelancers, consultants, and small B2B sales teams that send a moderate volume of proposals, want them to look professional without a designer, and care more about price and speed than about deep CRM automation or enterprise governance. The unlimited-seat Premium tier makes it unusually good value for teams of five to twenty.

## Not the right fit for

- High-volume quoting teams. Ten sends a month on Starter and fifty on Premium are hard caps, and unlike Proposify there is no published per-send overage rate, so exceeding the limit means moving up a tier.
- Companies standardized on Salesforce or running complex CRM-driven document generation; Better Proposals connects to CRMs and Zapier but does not match Qwilr's depth of native CRM document generation and write-back.
- Teams that need buyer-side interactivity beyond pricing tables. There are no ROI calculators or conditional content blocks of the kind Qwilr ships.
- Buyers who need published enterprise compliance artifacts. The vendor does not publicly document SOC 2 or comparable certifications, which will stall a formal security review.
- Anyone who only needs signatures; a dedicated e-sign tool costs less and imposes no monthly document cap.

## Features

### Creating documents

A template-first editor designed so a non-designer cannot make something ugly.

- **Template library**: Over 260 professionally written and designed templates covering proposals, quotes, contracts, statements of work, brochures, and job offers, free to use and adapt.
- **Unlimited saved templates**: Every plan, including Starter, allows an unlimited number of saved templates with folder organization and per-user permissions.
- **Content Library**: Reusable content blocks with explicitly no usage limits on any plan, organized into folders with drag-and-drop and bulk operations.
- **Word document importer**: Imports existing Word templates and converts them into Better Proposals documents in a few clicks, which materially reduces migration effort.
- **Merge tags**: Built-in merge tags fill standard document details automatically, and custom merge tags let you define your own fields for business-specific deal data.
- **Live collaboration and inline commenting**: Multiple people can work on a document simultaneously and leave threaded inline comments; both are Enterprise-tier features.

### Branding

Unusually generous branding controls at the low end of the price range.

- **Unlimited brands**: Add as many brand configurations as you need and pick one per document, which suits agencies running multiple trading names or white-label work.
- **Custom domain**: Documents served from your own branded URL rather than a Better Proposals address; requires the Premium tier.
- **Badge removal**: Remove all mention of Better Proposals for a fully white-labeled document.
- **Font control**: Over 1,500 Google Fonts, Adobe Fonts project syncing, and custom font file uploads.
- **Multi-currency selling**: Sell in multiple currencies from a single account without separate workspaces.
- **Email whitelisting**: Add your domain to a trusted senders list to improve deliverability of proposal notification emails.

### Getting signed and paid

The close, handled inside the document.

- **Legally binding digital signatures**: Included on every plan and stated as compliant with EU and US electronic signature legislation; there is no separate signing charge.
- **Interactive pricing tables**: Clients pick options and quantities with totals auto-calculated, which the vendor positions as a built-in upsell path.
- **Payment integrations**: Take payment directly inside the document on every plan, including Starter.
- **Automatic expiry dates**: Documents can be set to expire, creating deadline pressure without a manual follow-up; Premium tier.

### After the signature

The part most proposal tools leave to email.

- **Client onboarding flows**: A branded, step-by-step post-signature process that collects information, books calls, and takes payment; custom onboarding flows and forms require Premium.
- **Nudge follow-up automation**: A single-screen approach to follow-up that automates chasing based on client activity while keeping the messages personal. Sold as a $10 per user per month add-on rather than bundled.
- **Open tracking and live notifications**: Included on every plan: see when documents are opened and what is being read, in real time.

### Team controls and integrations

Light governance, arriving mostly at the top tier.

- **Unlimited user seats**: Premium and Enterprise both allow unlimited seats at the per-user rate; Starter is capped at a single seat, which is the main reason to skip it.
- **Manager approvals**: Documents route for manager sign-off before sending; Enterprise tier.
- **Content locking and advanced permissions**: Lock sections so reps cannot alter terms or pricing, with advanced user permissions; both Enterprise features.
- **CRM integrations and API**: CRM connections plus API and Zapier access unlock at the Premium tier, not on Starter.
- **Custom document types**: Rename and define your own document types to match internal terminology rather than accepting the vendor's labels.

## Use cases

- **Freelance consultant sending a few proposals a month**: Proposals go out as PDFs built in Pages, look amateurish next to agency competitors, and the client signs by printing, scanning, and emailing back. Outcome: Starter at $13 a month covers ten sends, a branded web proposal, digital signature, and a deposit collected on acceptance, for less than a monthly domain renewal.
- **Ten-person agency team**: Every seat on a per-user proposal tool costs real money, and half the team only sends a proposal occasionally, so the agency has been sharing one login. Outcome: Premium's unlimited seats let everyone have their own account at $21 each, with CRM integration, a custom domain, and 50 sends a month across the team.
- **Services business with a messy handoff to delivery**: Deals close and then a week disappears while someone emails the client for kickoff details, calendar availability, and the first invoice. Outcome: The client onboarding flow runs immediately after signature: forms collect the kickoff information, a call gets booked, and payment is taken in the same branded sequence.
- **Sales manager tightening control over what reps send**: Reps have started editing terms and discounting inside documents, and the manager only finds out when the signed version arrives. Outcome: Enterprise content locking and manager approvals make the terms structurally uneditable and put a review step before send, with inline commenting for the back and forth.

## Pricing

Per-user subscription across three self-serve tiers plus an invoiced done-for-you tier. Starter is single-seat; Premium and Enterprise allow unlimited seats at the per-user rate. Every plan carries a monthly document send limit.

- **Starter**: $13 per user, per month, billed annually ($19 monthly). 1 user seat maximum; 10 document sends per month; Digital signatures, interactive pricing tables, payment integrations; Unlimited templates and Content Library; Notifications and analytics. Genuinely usable for a solo consultant, and the cheapest serious proposal plan published by any vendor in this category.
- **Premium**: $21 per user, per month, billed annually ($29 monthly). Unlimited user seats; 50 document sends per month; Custom domain and CRM integrations; API and Zapier access; Automatic expiry dates; Custom onboarding flows and forms. The tier that makes Better Proposals interesting: unlimited seats at $21 each is the best per-head economics in the category.
- **Enterprise**: $42 per user, per month, billed annually ($49 monthly). Unlimited seats and unlimited document sends; Content locking; Simultaneous editing and inline commenting; Manager approvals; Advanced user permissions.
- **Elite**: $10,000 per month, minimum 10 users, paid on invoice. Everything done for you; Ongoing consulting and design; Invoiced rather than self-serve. A managed service rather than a software tier. The pricing page labels it per user per month, which appears to be a template artifact; confirm the basis with the vendor before engaging.

Add-ons:

- Nudge follow-up automation ($10 per user per month): Single-screen automated follow-up based on client activity; not included in any base tier.
- Custom template design (From $1,495 one time): The vendor's design team imports and rebuilds your existing content as a Better Proposals template; described as the minimum and most common price, quoted per job.

Billing notes:

- Prices are US dollars as published in August 2026. Annual billing saves up to 35 percent against monthly ($13 vs $19, $21 vs $29, $42 vs $49).
- Send limits are 10 per month on Starter, 50 on Premium, and unlimited on Enterprise. Unlike Proposify, there is no published per-send overage rate, so heavy senders move tiers rather than paying overages.
- Starter's one-seat cap is a harder limit than the send cap: any team of two or more is on Premium regardless of volume.
- Nudge, the follow-up automation the product markets heavily, is a paid add-on at $10 per user per month on top of every tier.
- Every plan, including Starter, includes digital signatures, unlimited templates, unlimited Content Library use, payment collection, and open tracking, which is unusually generous at the bottom of the range.

Value assessment: This is the best price-to-capability ratio in the category and it is not particularly close. A five-person team on Premium pays about $1,260 a year for unlimited seats, CRM integration, a custom domain, API access, and 50 sends a month; the closest equivalent on Qwilr is the $275 per month Growth tier at $3,300 a year, and Proposify Team runs about $2,460 for five seats with 30 sends. What you give up is CRM depth, buyer-side interactivity beyond pricing tables, and published compliance certifications. For most small teams that is a trade worth making twice.

## Strengths

- Unlimited user seats on Premium and Enterprise, which makes it dramatically cheaper than per-seat rivals for teams where several people send occasionally.
- Everything essential is on the cheapest tier: digital signatures, unlimited templates, unlimited Content Library, payment collection, interactive pricing tables, and tracking all ship on Starter at $13.
- A genuine Word document importer, so existing templates migrate in clicks rather than being rebuilt from scratch as they must be on Qwilr.
- Post-signature client onboarding flows (forms, call booking, payment) close a gap that almost every competitor leaves to email.
- Bootstrapped, profitable, and remote, with published support commitments of a two-minute human response time 24 hours a day, which is a real differentiator against venture-backed rivals.
- Over 260 free templates plus unlimited brands, multi-currency selling, and full font control make it viable for agencies running several client-facing identities.

## Limitations

- Monthly send caps with no published overage path: exceeding 50 sends on Premium means jumping to Enterprise at double the per-user price rather than paying a small excess.
- Starter's single-seat limit makes it a solo plan only, so the practical entry price for any team is Premium at $21 per user per month.
- No published SOC 2, ISO 27001, or equivalent certification, which will stall procurement at security-conscious buyers even though the signatures themselves are legally compliant.
- Nudge, the follow-up automation featured prominently in the marketing, is a paid add-on rather than a plan feature, which makes the advertised prices slightly optimistic.
- CRM integration is shallower than Qwilr's: connections exist from Premium but there is no equivalent of native document generation from a Salesforce or Dynamics deal record.
- Buyer-facing interactivity stops at pricing tables. No ROI calculators, no conditional content, and no rules engine adapting the document to the deal.
- The company does not publish a founding date, headcount, or headquarters, so basic vendor diligence relies on third-party databases that disagree with each other.

## Comparisons

- **Better Proposals vs Qwilr**: Qwilr makes a better document and Better Proposals makes a better deal. Qwilr's block editor, ROI calculators, configurable quotes, and Salesforce-grade CRM automation are genuinely ahead, but the entry price is $35 per user against $13, and Qwilr's mid tier is a $275 per month package. If your proposals are part of how you differentiate, pay for Qwilr; if they are a professional necessity you would rather not think about, Better Proposals covers it for a third of the money.
- **Better Proposals vs Proposify**: Proposify charges per seat and meters sends tightly (10 on Basic, 30 on Team) while Better Proposals gives unlimited seats on a $21 Premium tier with 50 sends. Proposify's advantages are approval workflows, granular permissions, and multi-workspace support, though the first two require a Business tier starting at $3,900 per year, where Better Proposals ships approvals and content locking on a self-serve $42 plan. Teams needing formal governance without a procurement conversation should compare those two tiers directly.
- **Better Proposals vs SignWell**: Better Proposals writes, designs, tracks, signs, and collects payment for documents you produce; SignWell only signs documents you already have, but does it with no monthly cap and a permanent free tier. The deciding question is where your paperwork originates: if contracts arrive finished from legal or a customer, SignWell at $10 a month is the right purchase and Better Proposals is overkill. If you are authoring the sales document, SignWell cannot help you write it.
- **Better Proposals vs Documenso**: These barely overlap in function but compete for the same small budget. Documenso is AGPL-licensed signing infrastructure you can self-host and embed in your own application; Better Proposals is a hosted authoring tool with no source access and no self-host option. Startups that need signatures inside their own product should build on Documenso, while startups that need to send proposals that win should buy Better Proposals and never think about infrastructure.

## Implementation

- Setup time: Under an hour to a first sent proposal: pick a template, apply brand settings, send. Importing existing Word templates and populating the Content Library is typically a day or two rather than a multi-week project.
- Learning curve: Low. The product is deliberately narrow and the template-first model means most users never encounter a blank page. The only areas that require thought are merge tags and the Enterprise permission model.
- Onboarding: Fully self-serve with a 14-day trial, plus free guides, courses, books, and step-by-step product demo videos. The vendor advertises human support with a two-minute response time around the clock, and sells custom template design from $1,495 for teams that want it done for them.
- Migration: The Word document importer is the standout migration feature in this category: existing templates convert in a few clicks rather than being rebuilt block by block. Content then moves into the Content Library, which has no limits on any plan. Teams coming from a CRM-integrated tool should check integration coverage first, since CRM connections require Premium.

## Platform, API & security

- Platforms: Web app, Responsive buyer-facing documents, Custom domain hosting, API and Zapier (Premium and above)
- API: API access along with Zapier is unlocked at the Premium tier; Starter has no programmatic access.
- Compliance: Digital signatures stated as compliant with EU and US electronic signature legislation, No publicly documented SOC 2 or ISO 27001 certification
- Data residency: Not published on public pages.
- SSO: Not advertised on the pricing or feature pages; advanced user permissions arrive at the Enterprise tier.
- Security notes: Access control is handled through template folder permissions, advanced user permissions, and Enterprise content locking. Buyers with formal security review requirements should ask the vendor directly, since the public pages do not document certifications.

## Support

- Channels: Human support advertised at a two-minute response time, 24 hours a day, on every plan, Email and chat, Paid custom template design service
- Documentation: Guides covering account setup, content import, and template building, plus free courses, four books by the founder, step-by-step product demo videos, and data-backed reports on proposal conversion.
- Community: No formal user forum. The company publishes heavily instead: a blog, a proposal-teardown video series, and annual conversion research drawn from its own document data.

## Company

- Founded: 2012
- Founders: Adam Hempenstall (CEO), Sabrina Barron
- Headquarters: United Kingdom; the team is fully remote and distributed
- Ownership: Bootstrapped and independent
- Employees: Under 20 (third-party estimates put it at roughly 7 to 9, 2025 to 2026)
- Funding: No disclosed outside funding; the company has grown on revenue.

Timeline:

- 2012: Better Proposals is founded by Adam Hempenstall, who had run a web design business since his teens and built the tool for his own agency's proposals. Public databases date the company to either 2009 or 2012; the vendor does not publish a founding year.
- 2016: The template library and Content Library become the core of the product as the customer base shifts toward agencies and consultancies.
- 2019: Client onboarding launches as a distinct post-signature product surface, extending the tool past the signature.
- 2022: Nudge ships as a paid add-on, offering single-screen automated follow-up driven by client document activity.
- 2024: The template library passes 260 free documents spanning proposals, quotes, contracts, statements of work, brochures, and job offers.
- 2026: Pricing stands at $13, $21, and $42 per user per month on annual billing with unlimited seats from Premium up, and the vendor cites 10,000 plus customers.

## Integrations

CRM integrations (Premium and above), Zapier, Payment processors for in-document payment, Google Fonts and Adobe Fonts, Project management tools, Calendar booking for onboarding flows, REST API (Premium and above)

## FAQ

### What is Better Proposals?

Better Proposals is online proposal software that turns sales documents into branded, trackable web pages with interactive pricing tables, legally binding digital signatures, and built-in payment collection. It also handles what happens after the signature, with client onboarding flows that collect information, book calls, and take payment.

### How much does Better Proposals cost?

Starter is $13 per user per month billed annually or $19 monthly, Premium is $21 annually or $29 monthly, and Enterprise is $42 annually or $49 monthly. Premium and Enterprise both allow unlimited user seats. There is a 14-day free trial with no credit card required and no permanently free plan.

### How many proposals can I send on each plan?

Starter allows 10 document sends per month, Premium allows 50, and Enterprise is unlimited. Unlike Proposify, Better Proposals does not publish a per-send overage rate, so teams that consistently exceed the limit move up a tier rather than paying an excess charge.

### Does Better Proposals include e-signatures?

Yes, on every plan including the $13 Starter tier. The signatures are stated as compliant with both EU and US electronic signature legislation, and there is no separate per-signature or per-envelope charge.

### Can multiple people use one Better Proposals account?

Only on Premium and above. Starter is capped at a single user seat, while Premium and Enterprise both allow unlimited seats charged at the per-user rate, which makes Better Proposals unusually cheap for teams where several people send proposals occasionally.

### Can I import my existing Word proposals?

Yes. The document importer converts existing Word templates into Better Proposals documents in a few clicks, which is a genuine advantage over tools like Qwilr where migration means rebuilding each document from blocks. The vendor also sells a custom template design service from $1,495 if you would rather hand it over.

### What is Nudge and is it included?

Nudge is Better Proposals' follow-up automation: a single-screen approach that chases clients based on their document activity while keeping the messages personal. It is not included in any tier and costs $10 per user per month as an add-on, so budget for it if automated follow-up is part of why you are buying.

### Does Better Proposals integrate with my CRM?

CRM integrations, along with API and Zapier access, unlock at the Premium tier. Starter has no integrations at all. The integration model is connection-based rather than the deep CRM document generation and write-back that Qwilr offers on higher tiers.

### Is Better Proposals secure enough for enterprise buyers?

The signatures are legally compliant and the product supports permission controls and content locking on Enterprise, but the vendor does not publish SOC 2, ISO 27001, or equivalent certifications. Teams selling into security-conscious enterprises should confirm what documentation is available before committing.

### Who owns Better Proposals?

It is bootstrapped and independent, founded by Adam Hempenstall with Sabrina Barron overseeing product and support, run by a fully remote team of under twenty people with no disclosed outside investment. That independence explains both the narrow feature scope and the aggressive pricing.

## Editorial verdict

Better Proposals is the value pick in this category and the right default for most small teams. Digital signatures, unlimited templates, an unlimited content library, interactive pricing tables, payment collection, and tracking all ship on a $13 plan, and unlimited seats from $21 makes it cheaper than anything comparable once you have more than two or three people sending documents. The client onboarding flow and the Word importer solve problems rivals ignore. The trade-offs are real: hard monthly send caps with no overage path, shallower CRM automation than Qwilr, no published compliance certifications, and a paid add-on for the follow-up automation the marketing leans on. Try it first, and only move to Qwilr or Proposify when you can name the specific thing Better Proposals will not do.

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Source: SaaSTracker (https://saastracker.org), an independent editorial project. This profile is compiled from public information, carries no peer reviews or paid placement, and was last reviewed 2026-08-22. Awards are judged on published criteria: https://saastracker.org/methodology