# Bitrix24

> Bitrix24 is an all-in-one business platform combining CRM, telephony, tasks and projects, document management, a website builder, e-signature, HR tools, and internal chat, sold as flat monthly plans that include a fixed number of users rather than per-seat pricing; the free tier covers unlimited users with limited features, paid cloud plans run from $49 to $199 a month on annual billing, and a self-hosted on-premise edition is sold separately.

- Category: Sales CRM (https://saastracker.org/categories/crm)
- Website: https://www.bitrix24.com
- Starting price: $0 for unlimited users on the free plan, then $49 a month (Basic, 5 users) on annual billing
- Free plan: Unlimited users with 5GB storage, basic CRM (deals, contacts), kanban and Gantt tasks, shared calendars, chat, and video calls. Sales pipelines, automation, and telephony are not included.
- Free trial: Free plan serves as the evaluation path; paid plan trials are available
- Founded: 2012, HQ: Alexandria, Virginia, United States, Ownership: Privately held; grew out of 1C-Bitrix and has not taken significant outside investment
- Profile last reviewed: 2026-08-22
- Canonical profile: https://saastracker.org/products/bitrix24

## Overview

Bitrix24 is the most functionally dense product in this category and the one buyers most often describe as overwhelming. It launched in 2012 out of 1C-Bitrix, a company that had been selling web content management software since the late 1990s, and its founding idea was consolidation: instead of a CRM plus a project tool plus a phone system plus a document store plus an intranet, buy one subscription that has all of them. Nearly fifteen years later that is still the pitch, and it is still both the strongest and weakest thing about the product.

The pricing model is genuinely different from everything else in this directory and it is the reason Bitrix24 keeps winning price comparisons. Plans are not per seat. Basic is $49 a month on annual billing and includes five users. Standard is $99 and includes fifty. Professional is $199 and includes a hundred. For a twenty-person company, Standard at $99 a month works out to about $2 a head, at which point comparing it to Pipedrive at $39 a seat stops being a comparison and starts being a rout.

What that money buys is breadth rather than depth. The CRM has pipelines, automation, telephony, invoicing, and web forms; alongside it sit tasks and Gantt charts, a document library, a website and landing page builder, an online store, e-signature, a booking system, HR and time tracking, and an internal social intranet. Each of these is roughly as good as a mediocre standalone version of itself. None is best in class. If your alternative is five subscriptions you barely use, that is an excellent trade. If your alternative is one tool your team loves, it is not.

The costs are real and worth naming. The interface is dense and dated, with a learning curve that catches out small teams expecting modern SaaS simplicity. Feature gating between tiers is complicated. And the self-hosted on-premise editions are enterprise-priced (a Business licence for up to 500 users runs in the low thousands of dollars), so self-hosting is not the small-business escape hatch it is with EspoCRM or Twenty.

## How it works

1. You sign up for a free account, which supports unlimited users immediately, and start with the CRM module. Leads, contacts, companies, and deals import from CSV or another CRM, and deals are worked as a kanban pipeline with stages you define.

2. Communication channels attach to the CRM rather than sitting beside it: built-in telephony with call recording, an email connector, live chat and website widgets, WhatsApp and social messaging through the Open Channels feature, and web forms that create leads. Every conversation lands on the record regardless of where it arrived.

3. Sales automation on Standard and above fires on deal events, and Professional adds the full workflow and robotic process automation designer for longer multi-step business processes. Invoices, payment collection, and quotes are generated inside the CRM, so the money side does not need a separate tool for simple cases.

4. Everything else in the suite hangs off the same account: tasks and projects with Gantt charts, a document drive with online editing, the website and landing page builder, e-signature, booking pages, HR records and time tracking, and an internal chat and feed that functions as a company intranet. A REST API, marketplace applications, and Zapier connect the outside world.

## Best for

Cost-sensitive small and mid-sized companies of roughly ten to a hundred people who want to consolidate CRM, telephony, projects, documents, and an intranet into one bill, and who will accept a dense interface and a real learning curve in exchange for very low cost per head.

## Not the right fit for

- Teams that will only ever use the CRM, because you are paying for and navigating a suite of modules you do not need, and Bigin or Pipedrive will be pleasanter and clearer.
- Small teams of two or three people, since the per-account pricing model only becomes compelling once you have enough headcount to spread the flat fee across.
- Design-conscious organisations, because the interface is dense, heavily menued, and dated, and adoption resistance is the single most common complaint about the product.
- Buyers who want self-hosting on a small-business budget, since the on-premise editions start in the low thousands of dollars, unlike EspoCRM or Twenty which are free to self-host.
- Anyone who needs a clean, quick implementation; Bitrix24 rewards a configuration project and a partner, and punishes teams who switch it on and hope.

## Features

### CRM core

A complete sales CRM inside the wider suite.

- **Leads, contacts, companies, and deals**: A conventional object set with lead conversion, plus SPA (smart process automation) objects on higher tiers for custom record types.
- **Multiple sales pipelines**: Pipelines with custom stages from the Basic tier, including recurring deals for subscription and retainer businesses.
- **Sales automation**: Rules and triggers that advance deals, create tasks, send messages, and notify staff, appearing from the Standard tier and expanding sharply on Professional.
- **Quotes, invoices, and online payment**: Generate quotes and invoices from a deal and collect payment through integrated providers, which few CRMs at this price include natively.
- **Web forms and landing pages**: Lead capture forms and full landing pages built in the same account, feeding directly into the CRM rather than through an integration.
- **Sales intelligence and call tracking**: Professional-tier attribution linking closed revenue back to the advertising source and tracked phone number.

### Communication channels

The strongest argument for Bitrix24 over a standalone CRM.

- **Built-in telephony**: Rent numbers, place and receive calls in the browser, record calls, and log everything to the record, without a third-party phone system.
- **Open Channels**: WhatsApp, Facebook, Instagram, Telegram, and live chat all route into one queue and attach to CRM records, which is genuinely rare at this price point.
- **Email integration and marketing**: Mailbox connection with correspondence threading, plus CRM email marketing campaigns on Professional.
- **Website live chat widget**: A configurable widget bundling chat, callback request, and forms, deployable on your own site from within the suite.
- **Contact centre queueing**: Round-robin and queue distribution of inbound conversations across staff, which is closer to a contact centre than a CRM feature.

### Work management and documents

The half of the suite that is not CRM at all.

- **Tasks and projects**: Kanban, Gantt, checklists, dependencies, and time tracking, with unlimited projects and boards from the Standard tier.
- **Document drive with online editing**: Shared and personal drives with versioning and in-browser document editing, replacing a separate file-sharing subscription.
- **E-signature**: Professional-tier electronic signing for documents and contracts inside the same account.
- **Intranet, chat, and feed**: Company-wide social feed, group chat, video calls, and announcements, which is what makes Bitrix24 an intranet as well as a CRM.
- **Booking and scheduling**: Appointment booking pages on Professional, so a service business does not need a separate scheduling tool.
- **HR and time tracking**: Employee records, absence calendars, clock-in and clock-out, and workday reports on the higher tiers.

### Automation and customization

Deeper than the price suggests, and mostly on Professional.

- **Workflow designer**: Visual multi-step business processes with branching, approvals, and timers, available from the Professional tier.
- **Robotic process automation**: Robots and triggers that act on records automatically, chained into sequences without code.
- **Smart process automation objects**: Custom record types with their own fields and pipelines, which is Bitrix24's answer to custom objects.
- **Custom fields across modules**: Custom fields on CRM entities, tasks, and other objects, without the per-module rationing Zoho and Bigin apply.
- **Marketplace applications**: A large catalogue of first- and third-party applications installable into the account.
- **AI assistant (CoPilot)**: AI features for call transcription, summaries, and content generation, available on higher cloud tiers.

### Deployment, API, and administration

Cloud is the small-business path; on-premise exists but is priced for larger organisations.

- **REST API and webhooks**: A comprehensive REST API covering CRM and most other modules, with inbound and outbound webhooks and documented method limits.
- **On-premise edition with source code**: Self-hosted Business and Enterprise editions provide full source code and total data control, but are priced in the thousands of dollars rather than as a free option.
- **Access permissions by role**: Role-based access to CRM entities, pipelines, and modules, with more granular control on higher tiers.
- **Storage by tier**: 5GB on Free, 24GB on Basic, 100GB on Standard, and 1TB on Professional, which matters because the suite includes a document drive.
- **Mobile apps**: iOS and Android apps covering CRM, tasks, chat, and telephony, functional but carrying the same interface density as the web.

## Use cases

- **Thirty-person company replacing four subscriptions**: The business pays separately for a CRM, a project tool, a file-sharing service, and a phone system, and the total is several hundred dollars a month for tools that do not talk to each other. Outcome: Standard at $99 a month covers fifty users across all four functions, which is roughly $2 a head, and the deal record now carries the call recording, the project, and the signed document.
- **Service business selling through WhatsApp and social channels**: Enquiries arrive across WhatsApp, Instagram, Facebook, and the website chat widget, and none of them exist in the CRM. Outcome: Open Channels routes every conversation into one queue and attaches it to a CRM record, with round-robin distribution across the team, without buying a separate contact centre product.
- **Owner-managed company that wants an intranet as well as a CRM**: Company announcements live in email, files live in personal drives, and nobody can find last year's contract. Outcome: The internal feed, chat, and shared document drive turn the same subscription into a small intranet, and the CRM is simply one module among several.
- **Company with an approval-heavy sales process**: Discounts, contracts, and purchase decisions need multi-person sign-off that currently happens in email chains nobody can audit. Outcome: The Professional-tier workflow designer models the approvals with branching and timers, and e-signature closes the loop in the same account.

## Pricing

Flat monthly plans per account that include a fixed number of users, rather than per-seat pricing, plus a separately licensed self-hosted on-premise edition.

- **Free**: $0 per month, unlimited users. Unlimited users; 5GB storage; Basic CRM with deals and contacts; Tasks with kanban and Gantt; Chat, video calls, and shared calendars. Unlimited users on a free plan is unique in this category, and it is genuinely usable as a contact database and task tool.
- **Basic**: $49 per month billed annually ($69 monthly), 5 users included. Sales pipelines and recurring deals; Email integration and telephony; Web forms and website builder; 24GB storage; Online store. $49 for five users is about $10 a head, which is competitive but not yet where the model shines.
- **Standard**: $99 per month billed annually ($144 monthly), 50 users included. Sales automation and unlimited leads; Invoices and online payments; WhatsApp marketing and e-commerce; Unlimited projects and boards; 100GB storage. The tier that wins price comparisons: fifty users for $99 a month is roughly $2 a head at full occupancy.
- **Professional**: $199 per month billed annually ($289 monthly), 100 users included. Workflow designer and robotic process automation; CRM email marketing and call tracking; E-signature, booking, and HR tools; AI sales tools; 1TB storage.
- **Enterprise**: From $399 per month billed annually, 250 users and upward. 250 to 10,000-plus user tiers; Advanced security controls; Active Directory integration; Dedicated infrastructure options; Priority support with an SLA.

Add-ons:

- On-premise (self-hosted) edition (Business licence about $3,590 (frequently discounted), Enterprise about $24,990): Provides full source code and complete data control for 50 to 500 users on Business and 1,000-plus on Enterprise; priced for larger organisations rather than as a free self-hosting option.
- Telephony minutes and numbers (Usage-based): The telephony feature is included in the plans, but rented numbers and call minutes are consumption costs on top.

Billing notes:

- Pricing is per account with a bundled user count, not per seat, which inverts the usual arithmetic: cost per head falls as the team grows toward the plan's ceiling.
- Annual billing saves roughly 29 to 31 percent across the paid tiers ($69 to $49, $144 to $99, $289 to $199).
- The bundled user counts are ceilings, not minimums: a fifteen-person company on Standard pays the same $99 as a fifty-person one, which makes the mid-size buyer the best-served.
- Telephony minutes and rented phone numbers are consumption costs on top of the subscription.
- The on-premise edition is a separate purchase in the thousands of dollars, so self-hosting is not a budget option here the way it is with EspoCRM or Twenty.

Value assessment: On raw cost per head Bitrix24 is unbeatable in this category and the gap is not close: fifty users across CRM, telephony, projects, documents, and an intranet for $99 a month is arithmetic no per-seat vendor can answer. The question is whether you will actually use it. Bitrix24's value is realised through consolidation, so a company replacing four subscriptions gets an enormous win, while a company that only wants a sales pipeline pays less and gets a worse experience than Bigin or Pipedrive would give them. Factor in a real implementation effort and some adoption resistance, and the honest verdict is that Bitrix24 is exceptional value for the buyer who commits to it as a platform and mediocre value for anyone treating it as just a CRM.

## Strengths

- Per-account pricing with bundled users produces a cost per head nothing else in this category can match once you pass ten or fifteen people.
- Genuinely broad: CRM, telephony, Open Channels, tasks and Gantt, documents, website builder, e-signature, booking, and HR in one subscription.
- A free plan with unlimited users, which no other serious CRM offers, making evaluation and light use cost nothing.
- Built-in telephony and multi-channel messaging attach conversations to CRM records without a third-party phone system or contact centre tool.
- Quotes, invoices, and online payment collection are native, so the money side of a small sale does not need a separate product.
- The Professional-tier workflow designer and RPA robots are deeper process automation than most small-business CRMs provide at any price.
- An on-premise edition with full source code exists for organisations with hard data-control requirements and a budget to match.

## Limitations

- The interface is dense, menu-heavy, and dated, and adoption resistance is the most common reason Bitrix24 implementations fail.
- Feature gating between tiers is complicated, and working out which module capability sits on which plan takes real effort before purchase.
- Every module is adequate rather than excellent; each one loses a head-to-head against a focused competitor.
- The learning curve is steep enough that many buyers end up engaging a partner, which adds cost the sticker price does not show.
- Self-hosting is expensive, starting in the low thousands of dollars, so it is not the sovereignty escape hatch that EspoCRM or Twenty provide.
- Telephony minutes and numbers are consumption costs that are easy to overlook when the plan advertises telephony as included.
- Reporting is broad but shallow, and serious sales forecasting is not a strength.

## Comparisons

- **Bitrix24 vs monday CRM**: The other consolidation play, and the opposite trade-off. monday CRM is far better designed, easier to adopt, and priced per seat from $12 with a three-seat minimum and contact caps. Bitrix24 charges $99 a month for fifty users and throws in telephony, documents, and an intranet, but it is dense and unlovely. Teams that will live in the tool all day and value experience take monday; teams optimising cost per head across a larger group take Bitrix24.
- **Bitrix24 vs Flowlu**: Flowlu covers a similar CRM-plus-projects-plus-invoicing surface at $6 to $16 per user per month annually, with a cleaner interface and a client portal. Bitrix24 is far broader (telephony, Open Channels, intranet, e-signature, HR) and cheaper once headcount rises, because Flowlu is per user and Bitrix24 is not. Small service businesses under ten people usually prefer Flowlu; larger, channel-heavy businesses prefer Bitrix24.
- **Bitrix24 vs EspoCRM**: Both offer self-hosting, but on completely different terms: EspoCRM is GPLv3 and free to self-host, while Bitrix24's on-premise licence runs into the thousands. EspoCRM is cleaner and far more customizable at the data-model level; Bitrix24 bundles vastly more functionality including telephony and an intranet. Choose EspoCRM if source access and schema control matter; choose Bitrix24 if breadth per dollar matters.
- **Bitrix24 vs Vtiger CRM**: Vtiger One bundles sales, marketing, help desk, projects, and inventory with native telephony from $12 per user per month, and it is markedly more coherent than Bitrix24 as a product. Bitrix24 adds the intranet, document drive, website builder, and Open Channels, and its per-account pricing wins decisively above roughly twenty users. Vtiger is the better-designed all-in-one; Bitrix24 is the cheaper one at scale.
- **Bitrix24 vs Zoho CRM**: Zoho CRM is the better CRM: cleaner, more configurable at the module level, with far superior reporting and a huge ecosystem, from $14 a user. Bitrix24 is the better bundle, particularly for telephony and internal collaboration, and its pricing model punishes Zoho's as headcount grows. If sales process quality is the priority, take Zoho; if the goal is to stop paying for five tools, take Bitrix24.
- **Bitrix24 vs HubSpot CRM**: HubSpot is the polished, marketing-led platform with a generous free CRM and Sales Hub Professional at $90 a seat plus onboarding for the automation a team needs. Bitrix24 offers a fraction of the polish and a fraction of the price, with telephony and project management HubSpot does not include. Marketing-driven companies with budget take HubSpot; cost-constrained operations-driven companies take Bitrix24.

## Implementation

- Setup time: A day to have the CRM module usable, and considerably longer to configure the wider suite properly. Realistically, a two to six week part-time project to set up pipelines, automation rules, telephony, permissions, and the modules you actually intend to use.
- Learning curve: The steepest in this batch. The interface exposes a great deal of functionality at once, terminology is idiosyncratic, and staff who are used to modern SaaS often push back. Budget for structured training rather than assuming discovery.
- Onboarding: Self-serve signup and self-serve upgrades on all cloud tiers, with a free plan for open-ended evaluation. A large certified partner network offers paid implementation, and Bitrix24 explicitly recommends partners for on-premise deployments. Nothing is mandatory but many buyers end up using help.
- Migration: CSV import with mapping for CRM entities plus migration tools from common CRMs. The suite's breadth means migration is often staged: CRM first, then documents and tasks. Export works per module to CSV and through the REST API. The realistic lock-in risk is not the data but the accumulated configuration: once telephony, workflows, forms, and the intranet are running in one account, unwinding it is a project rather than a download.

## Platform, API & security

- Platforms: Web, Windows and macOS desktop apps, iOS, Android, Self-hosted on-premise edition
- API: Comprehensive REST API covering CRM and most modules, with inbound and outbound webhooks, an application marketplace, and documented per-method rate limits.
- Compliance: GDPR, HIPAA compliance options on the on-premise edition, SOC-aligned controls on Enterprise cloud tiers
- Data residency: Cloud accounts can be hosted in several regions including the United States and the European Union; the on-premise edition puts data wherever you deploy it.
- SSO: Standard sign-in with Google and Microsoft, plus Active Directory integration on Enterprise and on-premise deployments.
- Security notes: Encryption in transit and at rest, role-based permissions across modules, two-factor authentication, and advanced security controls on the Enterprise tier. On-premise licences include full source code, which is the strongest control option but at a price that puts it out of small-business reach.

## Support

- Channels: Email and ticket support, Live chat on paid plans, Certified partner network for implementation, Priority support with an SLA on Enterprise
- Documentation: Extensive help centre and video training covering every module, plus REST API documentation and a developer portal for marketplace apps.
- Community: Large international user community and a very large certified partner ecosystem, particularly strong in Europe, Latin America, and Asia.

## Company

- Founded: 2012
- Founders: Sergey Rizhikov, Yury Tushinsky, Dmitry Valyanov, Alexey Sidorenko, Vadim Dumbravanu
- Headquarters: Alexandria, Virginia, United States
- Ownership: Privately held; grew out of 1C-Bitrix and has not taken significant outside investment
- Employees: Several hundred, not precisely disclosed
- Funding: No significant outside funding reported; the business has been revenue-funded since launch.

Timeline:

- 2012: Bitrix24 launches as a cloud collaboration and CRM suite, built on the foundations of 1C-Bitrix's web platform business.
- 2014: Adds built-in telephony, making calling a native CRM capability rather than an integration.
- 2017: Open Channels bring WhatsApp, Facebook, Instagram, Telegram, and live chat into a single queue attached to CRM records.
- 2020: Website and landing page builder plus online store arrive, extending the suite from internal tools to customer-facing web presence.
- 2023: E-signature, booking pages, and expanded HR and time-tracking tools consolidate the suite further toward a full business platform.
- 2026: CoPilot AI features add call transcription, summarization, and content generation across the higher cloud tiers.

## Integrations

Built-in telephony with number rental, WhatsApp, Facebook, Instagram, and Telegram via Open Channels, Gmail, Outlook, and IMAP mailboxes, Google Calendar and Microsoft 365, Payment providers for invoice collection, Marketplace applications (first and third party), Zapier and Make, Active Directory (Enterprise and on-premise), REST API and webhooks

## FAQ

### What is Bitrix24?

Bitrix24 is an all-in-one business suite combining CRM, telephony, multi-channel messaging, tasks and projects, document management, a website builder, e-signature, HR tools, and an internal intranet. It is sold as flat monthly plans that include a fixed number of users rather than per-seat pricing, with a free plan supporting unlimited users.

### How much does Bitrix24 cost?

The free plan covers unlimited users with 5GB storage and basic CRM. Paid cloud plans on annual billing are Basic at $49 a month for 5 users, Standard at $99 for 50 users, and Professional at $199 for 100 users, with Enterprise tiers from about $399. Monthly billing costs roughly 30 percent more. A self-hosted on-premise licence is a separate purchase starting around $3,590.

### Is Bitrix24 really cheaper than per-seat CRMs?

Above roughly ten to fifteen users, decisively so. Standard at $99 a month covers fifty users, which is about $2 a head at full occupancy, against $39 a seat for Pipedrive Growth or $17 for monday CRM Standard. Below that headcount the advantage narrows, because the flat fee is a ceiling and not a minimum, so a five-person company on Standard is paying $99 for capacity it does not use.

### What does the free plan actually include?

Unlimited users, 5GB of storage, basic CRM with deals and contacts, tasks with kanban and Gantt, shared calendars, chat, and video calls. What it withholds is the machinery a sales team needs: sales pipelines with custom stages, automation, telephony, email marketing, and web forms all start on paid plans.

### Does Bitrix24 include native calling?

Yes, from the Basic tier. You can rent numbers, place and receive calls in the browser, record them, and have everything logged against CRM records, with queue distribution across staff. The functionality is included in the plan, but phone numbers and call minutes are consumption costs on top.

### Does Bitrix24 support custom objects?

Yes, through smart process automation objects, which let you define custom record types with their own fields and pipelines. It is less elegant than Twenty's or Attio's object designers and less rationed than Zoho's or Bigin's field caps. Custom fields across CRM entities are not metered per module.

### How good is the automation?

Better than most small-business CRMs once you reach Professional. Standard gives you sales automation rules and triggers. Professional adds a full visual workflow designer with branching, approvals, and timers, plus robotic process automation. That is genuine process modelling, not just if-this-then-that.

### Can I self-host Bitrix24?

Yes, but not cheaply. The on-premise Business edition covering 50 to 500 users lists around $3,590 (frequently discounted) and the Enterprise edition around $24,990, both including full source code and complete data control. This is a very different proposition from EspoCRM or Twenty, which are free to self-host, so do not treat Bitrix24 as a budget sovereignty option.

### How hard is Bitrix24 to learn?

Harder than anything else in this category. The interface exposes an enormous amount of functionality at once and the terminology is its own. Most successful implementations involve either a determined internal champion or a certified partner, and most failed ones involve a team that switched it on and expected modern SaaS simplicity.

### Can I get my data out?

Yes, per module to CSV and through the comprehensive REST API. The realistic lock-in is not the data but the configuration: once telephony, workflows, web forms, documents, and the intranet all live in one account, migrating means rebuilding several systems rather than importing one file.

### What size of team is Bitrix24 genuinely built for?

Roughly ten to a hundred people. Below ten the flat-fee model wastes capacity and the interface complexity is not worth it. Between twenty and a hundred, the cost per head is extraordinary and the consolidation argument is at its strongest. Above that, the Enterprise tiers and on-premise editions exist but you are competing with buyers who have implementation budgets.

## Editorial verdict

Bitrix24 is the value argument in this category taken to its logical conclusion: fifty users across CRM, telephony, multi-channel messaging, projects, documents, and an intranet for $99 a month is a number no per-seat vendor can answer. The catch is equally clear. Every module is adequate rather than excellent, the interface is dense and dated, and the learning curve is steep enough that plenty of small businesses buy it, fail to implement it, and quietly go back to spreadsheets. Buy it if you are consolidating several tools, have ten or more people to spread the flat fee across, and can commit to a real implementation with a champion or a partner. Do not buy it if you only want a sales pipeline, if your team judges software by how it feels, or if you were hoping self-hosting would be the cheap way in.

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Source: SaaSTracker (https://saastracker.org), an independent editorial project. This profile is compiled from public information, carries no peer reviews or paid placement, and was last reviewed 2026-08-22. Awards are judged on published criteria: https://saastracker.org/methodology