# Colibri.ai

> Colibri.ai is a conversation intelligence platform that records, transcribes, and summarizes sales calls while a live Sales Copilot surfaces cue cards, battlecards, and objection-handling prompts to the rep during the conversation, then reports talk-to-listen ratio, script adherence, sentiment, topic trackers, and team dashboards afterwards; it is sold self-serve from a free tier with real-time coaching and analytics starting at $50 per user per month.

- Category: Conversation Intelligence (https://saastracker.org/categories/conversation-intelligence)
- Website: https://colibri.ai
- Starting price: $0 (Free), then $16 per user per month annually (Starter); coaching and analytics start at $50 per user per month annually (Growth)
- Free plan: 5 hours of transcription a month, 40-minute maximum recording length, meeting recording, live transcription, and a searchable library.
- Free trial: 30 days of the Growth plan, no credit card required
- Founded: 2013, HQ: Palo Alto, California, United States, Ownership: Bootstrapped, privately held
- Profile last reviewed: 2026-08-22
- Canonical profile: https://saastracker.org/products/colibri-ai

## Overview

Colibri is unusual in this category because its center of gravity is the live call rather than the post-call review. Most conversation intelligence tools are archaeology: they record everything, then a manager digs through the archive next week looking for teachable moments. Colibri does that too, but the feature the company leads with is a real-time copilot that watches the transcript as it streams and pushes a cue card onto the rep's screen the moment a competitor gets named or a familiar objection appears. The bet is that coaching delivered during the call is worth more than coaching delivered after it.

The company behind it is small and bootstrapped. Colibri was founded by Sergei Burkov, an ex-Google engineer with a PhD in theoretical physics whose previous startup was acquired by Google, and the team is a distributed group of speech and NLP specialists drawn from Google, Nuance, and academia, in the low dozens rather than the low hundreds. There is no venture funding story here and no enterprise sales machine. What there is instead is a real-time speech recognition stack the founders built themselves, which is also why Colibri runs a separate legal transcription business for depositions and court reporting alongside the sales product.

For a small business the pricing structure is the most important thing to understand, because Colibri gates the interesting parts high. The free tier gives you 5 hours of transcription a month and a searchable library. Starter at $16 per user per month billed annually adds smart agendas and better search. Pro at $40 adds AI summaries and a shared workspace. Real-time AI coaching, the team dashboard, call analytics, and sentiment analysis do not appear until the Growth plan at $50 per user per month annually, and Salesforce sync waits until Scale at $70. So the conversation intelligence product proper is a $50 to $70 seat, not a $16 one, and the cheap tiers are a transcription utility.

That still lands well below the enterprise incumbents, and the 30-day free trial of the Growth plan with no credit card is one of the more generous evaluations in the category. The honest framing is that Colibri is a five-to-thirty-rep tool for teams whose problem is that new reps freeze on objections, and a poor fit for teams whose problem is forecasting, since there is no deal board or pipeline risk module here at all.

## How it works

1. You connect your calendar and conferencing tools. Colibri can join Zoom, Google Meet, and Microsoft Teams as a notetaker, and it also ships a Zoom app and a Chrome extension so calls can be captured without a separate participant appearing where that would be awkward. Whichever path you choose, the transcription runs in real time rather than being batched after the meeting, which is the technical prerequisite for everything else the product does.

2. During the call the Sales Copilot reads the live transcript. When the prospect names a competitor, the matching battlecard appears. When they raise a known objection about price, security, or timing, a cue card with the agreed response surfaces. A live checklist tracks whether the rep has covered the agenda items and discovery questions the team decided matter, so the coaching is against your playbook rather than a generic one.

3. After the call, Colibri writes an AI summary, extracts action items, and files the recording in a searchable library. Conversation analytics roll the calls up into dashboards: talk-to-listen ratio per rep, script and checklist adherence, customer sentiment, longest monologue, and how often tracked topics such as pricing, competitors, or specific features came up across the team.

4. The CRM layer logs calls and syncs notes into Salesforce on the Scale plan, and Slack delivery on Pro pushes summaries into channels. A manager coaching a small team lives mainly in the team dashboard and the call library, comparing whoever is converting against whoever is not and playing back the specific moments where the difference shows.

## Best for

Sales teams of roughly 3 to 30 reps whose main coaching problem is in-call performance, especially inside-sales and SDR floors with newer reps who need objection responses and competitor answers in front of them while the prospect is still talking.

## Not the right fit for

- Anyone who wants pipeline forecasting or deal risk scoring; Colibri has no deal board, no opportunity health score, and no win-loss module, so a RevOps buyer will find nothing to work with here.
- Teams shopping on the headline price. The free and $16 tiers do not include coaching, analytics, or sentiment at all, and the plan people actually mean when they say they bought Colibri is $50 to $70 a seat.
- Buyers who need a deep CRM write-back. Salesforce sync exists only on the top Scale plan, and there is no comparable native HubSpot or Pipedrive field-mapping layer, so CRM hygiene automation is thin against Avoma or Sybill.
- Organizations that need a large vendor with procurement processes, an enterprise support SLA, and a long compliance questionnaire answered; this is a bootstrapped team of about a dozen people.
- Companies whose calls are non-English at scale; the real-time recognition stack and copilot prompts are built around English and the multilingual story is much weaker than Fireflies or Deepgram.

## Features

### Live capture and transcription

Real-time speech recognition built in-house, which is the reason the copilot can exist.

- **Real-time streaming transcription**: The transcript is produced as the call happens rather than processed afterwards, which is what allows cue cards to fire mid-sentence instead of appearing in a report the next morning.
- **Bot-based meeting capture**: A Colibri notetaker joins Zoom, Google Meet, and Microsoft Teams from calendar rules, capturing audio and producing a speaker-separated transcript.
- **Native Zoom app**: Colibri runs inside Zoom itself rather than only as an external participant, which keeps the copilot panel next to the call window instead of on a second screen.
- **Chrome extension capture**: Browser-based capture covers web meetings and calls outside the natively supported platforms, useful when a client objects to a named bot in the participant list.
- **Recording length limits by tier**: 40 minutes on Free, 90 minutes on Starter, 4 hours on Pro and Growth, and unlimited length on Scale, which matters for teams running long demos or discovery sessions.
- **Searchable call library**: Every recording and transcript is stored and searchable by keyword, with advanced search from the Starter plan upward.

### Sales Copilot: coaching during the call

The differentiator, and the reason to buy Colibri rather than a cheaper notetaker.

- **Real-time cue cards**: Contextual prompts appear on the rep's screen the moment the conversation reaches a moment the team has prepared for, so the answer is in front of them while the prospect is still talking.
- **Competitor battlecards**: Naming a competitor triggers the matching battlecard with positioning and differentiation points, which is the single most requested feature on any SDR floor.
- **Objection detection and responses**: Colibri spots common objections as they are raised and suggests the tactic your team agreed to use, rather than leaving a new rep to improvise on price or security questions.
- **Live agenda and discovery checklists**: Smart agendas track whether the rep has covered the required discovery questions, which turns a vague coaching note about qualification into a checkbox the rep can see mid-call.
- **Script adherence measurement**: Adherence to the checklist and script is scored across calls, so a manager can see who is actually running the playbook rather than asking.
- **Post-call coaching from real moments**: Managers comment on specific timestamps in the recording, so feedback points at a sentence rather than at an impression.

### Conversation analytics

The manager's dashboard, gated to the Growth plan and above.

- **Talk-to-listen ratio**: Per-rep and team-level ratios show who is monologuing and who is running discovery, the oldest and still most reliable coaching metric in the category.
- **Longest monologue and speaking patterns**: Pattern metrics surface the specific behaviour behind a bad ratio, such as a nine-minute uninterrupted product pitch in the middle of a discovery call.
- **Customer sentiment analysis**: Sentiment scoring across the call flags where a prospect's tone shifted, which is a faster way into a lost call than scrubbing the whole recording.
- **Topic and keyword trackers**: Track how often pricing, security, specific features, or named competitors come up across the team's calls, and see the trend rather than one anecdote.
- **Team performance dashboard**: Rolls individual metrics into a comparison view so a manager can see the spread between the top and bottom of a small team at a glance.
- **Call scoring**: Calls are scored against the checklist and adherence criteria, giving a consistent number across every call rather than the handful a manager listens to.

### Notes, summaries, and workflow

The post-call output that gets shared outside the sales team.

- **AI meeting summaries**: Generated summaries with key points from the Pro plan upward; the free and Starter tiers give you transcript and library only.
- **Key point and action item extraction**: Commitments and next steps are pulled out separately from the narrative so the follow-up writes itself.
- **Shared team workspace**: From Pro, calls and notes live in a shared space rather than in individual accounts, which is what makes coaching possible at all.
- **Slack delivery**: Summaries post into channels automatically so the rest of the company sees what customers said without opening another tool.
- **Salesforce call logging and note sync**: Calls are logged and notes synced to the Salesforce record on the Scale plan, which is the only tier where CRM write-back is included.
- **Custom language model**: Scale customers get vocabulary tuned to their product names, acronyms, and industry jargon, which materially improves transcript accuracy for technical products.

### Security, administration, and adjacent products

Compliance is adequate; recording consent handling is your responsibility.

- **SOC 2 and GDPR posture**: Colibri publishes SOC 2 and GDPR compliance, which clears the usual small-business procurement bar without a lengthy security review.
- **Recording consent handling**: The bot's presence in the participant list is the standard disclosure signal; on the Chrome extension path there is no bot, so teams in two-party consent jurisdictions must announce recording verbally.
- **VIP onboarding on Scale**: The top tier includes assisted onboarding, which for a twelve-person vendor means the founders are involved rather than a success org.
- **Colibri Legal for depositions**: A separate product line applies the same real-time recognition stack to legal transcription and court reporting, evidence that the speech engine is the company's actual asset.
- **Free plan without a credit card**: 5 hours of transcription a month at $0, and a 30-day trial of the Growth plan without payment details, which is a genuinely unrestricted evaluation.

## Use cases

- **SDR manager with six new reps**: Reps freeze when a prospect names a competitor or pushes on price, and coaching them afterwards means the same mistake happens on ten more calls before the feedback lands. Outcome: Battlecards and objection cue cards fire live, so a rep two weeks into the job answers with the team's best response, and the adherence dashboard shows the manager who still needs the training rather than the crutch.
- **Founder selling before the first sales hire**: Every call is a discovery call, nobody is coaching anybody, and the useful thing is remembering what was said and how often certain objections recur. Outcome: The free or Starter tier covers transcription and search cheaply, and the topic tracker quantifies which objection is actually costing deals rather than which one is most memorable.
- **Small sales team standardising a playbook**: Everyone sells differently, the discovery questions exist in a document nobody opens, and there is no way to tell whether the playbook is being run. Outcome: Smart agenda checklists put the required questions on screen during the call and score adherence afterwards, converting a document into a measured behaviour within a couple of weeks.
- **Deposition and legal transcription buyer**: Court reporting workloads need accurate real-time transcription with human review, a different problem from sales coaching entirely. Outcome: Colibri Legal applies the same speech stack with professional transcriptionist support, which is a distinct product line worth knowing exists but is not what the sales plans cover.

## Pricing

Freemium per-user subscription across five published tiers, with transcription hours and recording length as the lower-tier limits and coaching plus analytics gated to the Growth plan and above.

- **Free**: $0 per user per month. 5 hours of transcription per month; 40-minute maximum recording length; Meeting recording and live transcription; Searchable call library. A transcription utility, not a conversation intelligence product; none of the coaching or analytics is included.
- **Starter**: $16 per user per month billed annually ($20 monthly). 20 hours of transcription per month; 90-minute maximum recording length; Smart agendas; Advanced search; Email support.
- **Pro**: $40 per user per month billed annually ($50 monthly). Unlimited transcription hours; 4-hour maximum recording length; AI summaries and key point extraction; Shared team workspace; Slack integration and priority support.
- **Growth**: $50 per user per month billed annually ($60 monthly). Everything in Pro; Real-time AI coaching and cue cards; Team dashboard; Call analytics including talk ratio and adherence; Sentiment analysis. This is the plan people mean when they say they bought Colibri; the free trial runs on this tier.
- **Scale**: $70 per user per month billed annually ($80 monthly). Everything in Growth; Unlimited recording length; Salesforce integration; Custom language model for your vocabulary; VIP onboarding.

Billing notes:

- Annual billing saves roughly 20 percent on every paid tier; the monthly prices are $20, $50, $60, and $80 respectively.
- Transcription hours are the metered resource on Free and Starter; Pro and above are unlimited, so the meter stops mattering once you are on a real plan.
- Recording length caps are a separate limit from hours and bite hardest on Free and Starter, where a 40 or 90 minute ceiling cuts long demos short.
- The seat price is per recorded user, and there is no free viewer or listener seat published, so a manager who only reviews calls still costs a full seat, unlike Grain or Avoma.
- Salesforce is the only native CRM sync and it sits on the $70 tier, which is an expensive way to get a call logged if CRM hygiene is your main reason for buying.
- The 30-day Growth trial requires no credit card, which is unusually open for a category where 14 days is standard.

Value assessment: Judge Colibri on the Growth plan at $50 a seat, because that is where the product exists. At that price you get live cue cards and battlecards that no similarly priced competitor offers, plus a competent analytics dashboard, from a bootstrapped team with a genuinely good real-time speech engine. That is fair value if in-call performance is your bottleneck. It is poor value if you wanted CRM automation, deal risk, or forecasting, because Colibri simply does not build those and you would be paying Avoma-plus-a-module money for a narrower product. The cheap tiers are a distraction: they are priced against notetakers and lose to them on features.

## Strengths

- Real-time cue cards and competitor battlecards during the call, which almost nothing else in this price band delivers and which shortens ramp time for new reps more than post-call review does.
- In-house real-time speech recognition rather than a resold API, which is why the live features work at all and why the company also sells into legal transcription.
- A 30-day trial of the full coaching tier with no credit card, which lets a team prove or disprove the value on real calls before spending anything.
- Live agenda and discovery checklists turn a written playbook into a measured behaviour, and script adherence scoring makes playbook compliance visible across a small team.
- Custom language model on the top tier meaningfully improves accuracy for products with unusual names, acronyms, or technical vocabulary.
- Bootstrapped and small, which means no pressure to move upmarket and abandon the self-serve tier the way venture-backed competitors in this category consistently do.

## Limitations

- The coaching and analytics that define the product start at $50 a seat, so the advertised $16 entry price is misleading about what Colibri actually costs.
- No deal board, no pipeline forecasting, and no deal risk scoring, which rules Colibri out for any buyer whose brief came from RevOps rather than from a frontline sales manager.
- Salesforce is the only native CRM integration and it is gated to the $70 Scale tier; there is no equivalent HubSpot or Pipedrive field write-back.
- No published free viewer or collaborator seat, so every person who touches the tool consumes a paid license, which is a real cost difference against Grain and Avoma.
- The company is roughly a dozen people, so enterprise procurement, deep security review, and a formal support SLA are not realistically on offer.
- Multilingual coverage is weak next to platforms that lead with 30 to 100 languages, and the copilot prompts assume English conversation.

## Comparisons

- **Colibri.ai vs Avoma**: Avoma is the broader platform: dialer capture, MEDDICC scorecards, semantic trackers, and a separate revenue intelligence module for deal risk and forecasting, assembled from a $19 base plus $29 add-ons. Colibri is narrower and lives during the call rather than after it. Buy Colibri if new reps need the answer on screen while the prospect is talking; buy Avoma if a manager needs to score calls against a methodology and see why deals are lost.
- **Colibri.ai vs Spiky**: Spiky reaches real-time coaching at its $40 Premium tier and includes CRM integrations, playbooks, and passive seats along the way, which makes it the cheaper route to a similar shape of product. Colibri counters with an in-house real-time speech engine, battlecards tied to competitor mentions, and a 30-day no-card trial of the full coaching tier. Take Spiky for better value per seat and free collaborator access; take Colibri if live prompting quality is the thing you are actually buying.
- **Colibri.ai vs Trellus**: Trellus is a real-time coaching layer bolted onto cold-calling workflows inside dialers, priced for individual SDRs and focused on the outbound moment. Colibri covers the whole meeting lifecycle including scheduled demos, discovery calls, and a manager dashboard. Choose Trellus if your problem is dial volume and cold-call delivery; choose Colibri if the calls that matter are booked meetings.
- **Colibri.ai vs Grain**: Grain is cheaper per seat, gives away viewer licenses, and covers coaching, CRM sync, and interaction insights in a single plan without a real-time layer. Colibri costs more and has no free viewers but delivers cue cards and battlecards mid-call. Pick Grain when the budget is tight and post-call review is enough; pick Colibri when reps need help in the moment.
- **Colibri.ai vs Yoodli**: Yoodli rehearses the conversation before it happens, with AI roleplay and delivery feedback on practice sessions rather than live customer calls. Colibri sits in the real call and coaches against real prospects. They are complements more than substitutes: rehearse on Yoodli, then let Colibri catch what the rehearsal did not cover.
- **Colibri.ai vs CallRail**: CallRail analyses inbound phone calls for service businesses, with call tracking, attribution, and Premium Conversation Intelligence at $150 to $195 a month for the account rather than per seat. Colibri analyses outbound and scheduled video meetings per user. If the calls that matter come from your marketing, CallRail is the right tool; if they are demos on Zoom, Colibri is.

## Implementation

- Setup time: Under an hour for capture. Connect the calendar, install the Zoom app or Chrome extension, and the next call is recorded. Getting value from the copilot takes longer because the battlecards, objection responses, and agenda checklists are content you have to write.
- Learning curve: Low for reps, who mainly need to stop ignoring the cue card panel. Moderate for the manager, who has to decide what the playbook actually says before the adherence scoring means anything.
- Onboarding: Fully self-serve including the Growth plan, with a 30-day trial and no credit card. VIP onboarding is included only on the Scale tier.
- Migration: No bulk importer for another vendor's recording archive, so historical calls stay where they are. Because the trial runs on Growth, the sensible migration is to run Colibri in parallel with an incumbent notetaker for a month and compare the coaching output rather than the transcripts.

## Platform, API & security

- Platforms: Web app, Zoom native app, Chrome extension, Google Meet, Microsoft Teams
- API: No published public API or developer documentation; integration is through the native Salesforce, Slack, and Zoom connectors rather than programmatic access.
- Compliance: SOC 2, GDPR
- Data residency: Not published; no regional hosting options advertised.
- SSO: Not published as a distinct plan feature; sign-in is through Google and Microsoft accounts.
- Security notes: Colibri states SOC 2 and GDPR compliance on its site. Recording disclosure is handled by the visible notetaker in the participant list; the Chrome extension capture path has no bot, so teams operating under two-party consent rules need to announce recording verbally themselves.

## Support

- Channels: Email support from Starter, Priority support from Pro, VIP onboarding on Scale
- Documentation: Help documentation and product pages on colibri.ai covering setup, the Zoom app, the Chrome extension, and the analytics dashboard.
- Community: No large public user community; the vendor is small enough that support requests reach the team directly.

## Company

- Founded: 2013
- Founders: Sergei Burkov
- Headquarters: Palo Alto, California, United States
- Ownership: Bootstrapped, privately held
- Employees: Roughly 12 (reported)
- Funding: No disclosed venture funding; the company is reported as bootstrapped and profitable at a small scale.

Timeline:

- 2013: Founded by Sergei Burkov, an ex-Google engineer with a PhD in theoretical physics whose previous company was acquired by Google, initially around speech recognition technology.
- 2020: Repositions around real-time meeting transcription and a searchable call library as remote video meetings become the default sales motion.
- 2022: Launches the Sales Copilot layer, adding live cue cards, competitor battlecards, and objection detection on top of the real-time transcript.
- 2023: Adds conversation analytics with talk-to-listen ratio, script adherence, sentiment, and a team dashboard, gated to the Growth plan.
- 2024: Introduces Colibri Legal for depositions and court reporting, applying the same real-time recognition stack to a second market.
- 2026: Ships a five-tier self-serve pricing ladder from a free plan to Scale at $70 per seat, with Salesforce sync and a custom language model at the top.

## Integrations

Zoom (native app and bot capture), Google Meet, Microsoft Teams, Google Calendar and Microsoft calendar, Salesforce (Scale plan), Slack (Pro and above), Chrome extension for browser-based capture, Email delivery of summaries and action items

## FAQ

### What is Colibri.ai?

Colibri.ai is a conversation intelligence platform for sales teams. It records and transcribes calls in real time, surfaces cue cards and competitor battlecards to the rep while the conversation is happening, and afterwards reports talk-to-listen ratio, script adherence, sentiment, and topic trends in a team dashboard. It also runs a separate legal transcription product for depositions.

### How much does Colibri.ai cost?

There is a free tier with 5 hours of transcription a month. Starter is $16 per user per month billed annually, Pro is $40, Growth is $50, and Scale is $70. Monthly billing costs roughly 20 percent more. The important number is $50, because real-time coaching, call analytics, sentiment, and the team dashboard all start on the Growth plan.

### Does Colibri join calls as a bot?

It can. A Colibri notetaker joins Zoom, Google Meet, and Microsoft Teams from your calendar, and there is also a native Zoom app and a Chrome extension so calls can be captured without a separate participant appearing. The bot path gives you a visible recording disclosure; the extension path does not, so you handle consent verbally.

### How does Colibri handle recording consent and two-party consent states?

The standard disclosure is the visible notetaker in the participant list, and Colibri publishes SOC 2 and GDPR compliance. It does not ship an automated consent announcement or a per-jurisdiction consent workflow, so if you sell into two-party consent states the responsibility to announce recording at the top of the call remains with your reps.

### What conversation intelligence metrics does Colibri report?

Talk-to-listen ratio per rep and per team, longest monologue and speaking patterns, script and checklist adherence, customer sentiment across the call, keyword and topic trackers for pricing, features, and named competitors, and call scoring against your checklist. All of it sits on the Growth plan or above.

### Does Colibri integrate with my CRM?

Salesforce only, and only on the $70 Scale plan, where calls are logged and notes synced to the record. There is no native HubSpot or Pipedrive field write-back. If automatic CRM hygiene is your main reason for buying a conversation intelligence tool, Avoma or Sybill will serve you better.

### Is the seat price per recorded user or per team member?

Per user, and there is no published free viewer or collaborator seat. A sales manager who only reviews and comments on other people's calls still consumes a paid license, which is a meaningful cost difference against Grain and Avoma, both of which give viewers away.

### Does Colibri do deal forecasting or pipeline risk?

No. There is no deal board, no opportunity health score, no risk alerting, and no win-loss analysis. Colibri is a call-level coaching product. If you need the pipeline view, look at Avoma's revenue intelligence module, Rafiki's deal dashboard, or Demodesk's deal insights instead.

### How long can Colibri record a single call?

40 minutes on Free, 90 minutes on Starter, 4 hours on Pro and Growth, and unlimited on Scale. The length cap is separate from the monthly transcription hours limit, which is 5 hours on Free, 20 on Starter, and unlimited from Pro upward.

### Who is behind Colibri and is the company stable?

Colibri was founded by Sergei Burkov, an ex-Google engineer with a PhD in theoretical physics, and is headquartered in Palo Alto with a distributed team of roughly a dozen speech and NLP specialists from Google, Nuance, and academia. It is bootstrapped with no disclosed venture funding, which means no pressure to abandon self-serve pricing but also no enterprise support organisation.

### What is the free trial and is a credit card required?

Thirty days of the Growth plan with no credit card required, which is the full coaching and analytics product rather than a stripped version. That is longer and less restricted than the 14-day trials that are standard elsewhere in this category, and it is the right way to evaluate whether live cue cards change rep behaviour on your calls.

## Editorial verdict

Colibri is the cheapest credible way to put real-time coaching in front of a rep during a live customer call, and if that is your problem it is worth the $50 a seat that the Growth plan costs. The in-house speech engine is genuinely good, the battlecard and objection prompts do shorten ramp for new reps, and a 30-day no-card trial of the full tier means you can prove it on your own calls without an argument. Understand what you are not getting: no deal board, no forecasting, no HubSpot write-back, no free viewer seats, and a vendor of about a dozen people. Buy it as a frontline coaching tool for a small inside-sales floor. Do not buy it as a revenue intelligence platform, because it is not one and does not claim to be.

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Source: SaaSTracker (https://saastracker.org), an independent editorial project. This profile is compiled from public information, carries no peer reviews or paid placement, and was last reviewed 2026-08-22. Awards are judged on published criteria: https://saastracker.org/methodology