# Convert Experiences

> Convert Experiences is an A/B testing, multivariate testing, and personalisation platform for websites, with a visual editor, server-side full-stack testing and feature flags, 40-plus audience targeting filters, and a statistics engine offering selectable frequentist and Bayesian analysis with sequential testing via asymptotic confidence sequences and sample ratio mismatch detection; it is metered on tested users, starting at $299 a month billed annually for 100,000 tested users, and is bought self-serve with a 15 day trial.

- Category: Product Analytics & Session Replay (https://saastracker.org/categories/product-analytics)
- Website: https://www.convert.com
- Starting price: $299 per month billed annually ($399 monthly)
- Free plan: No
- Free trial: 15 days, no credit card required
- Founded: 2009, HQ: Claymont, Delaware, United States (remote-first across 20-plus countries), Ownership: Bootstrapped and profitable, privately held
- Profile last reviewed: 2026-08-22
- Canonical profile: https://saastracker.org/products/convert-com

## Overview

Convert Experiences is what remains of the independent A/B testing market. Optimizely went enterprise, Google Optimize was shut down, VWO stopped publishing prices on its own pricing page, and AB Tasty and Kameleoon sell through sales teams. Convert is a bootstrapped, profitable company of roughly 61 people spread across more than twenty countries, founded in 2009 by Dennis van der Heijden, and it still publishes what it charges and lets you buy with a card after a 15 day trial.

The privacy position is not marketing. Convert has been explicitly privacy-first since before GDPR came into force, switching on Do Not Track support across its entire install base in February 2018, using first-party cookies only, and storing no personal data in default settings. It holds SOC 2 Type 2 and ISO 27001, and states GDPR, CCPA, and HIPAA compliance. For a European company that wants to test its website without adding another data protection problem, this is a materially different starting position from most of the alternatives.

The statistics are the other reason to take it seriously, and they are more transparent than almost anything else in this price range. You choose between frequentist and Bayesian engines rather than being handed one. Sequential testing uses asymptotic confidence sequences, which is a proper solution to the peeking problem rather than a disclaimer telling you not to look. Sample ratio mismatch detection runs automatically, outliers can be handled by winsorizing or capping, and multi-armed bandit auto-allocation offers three algorithms: epsilon greedy, Thompson sampling, and upper confidence bound. Very few tools aimed at marketers name their algorithms at all.

The catch is the price floor and the shape of the meter. Growth is $299 a month billed annually, or $399 monthly, for 100,000 tested users a month, and Pro is $420 annually or $599 monthly for the same volume with multivariate, multipage, full-stack testing and feature flags, SSO, and raw data export. That is roughly three to ten times what Crazy Egg charges for its built-in testing, and there is no free tier. Convert is worth it when testing is a programme rather than an occasional experiment, and overpriced when it is not.

## How it works

1. You install a single tracking script, delivered through the Akamai CDN. Convert's SmartInsert technology targets a 200 to 300 millisecond first load and 10 to 50 milliseconds on repeat loads, with a stated zero flickering guarantee, which is the technical problem that ruins most client-side testing tools: visitors briefly seeing the original page before the variant swaps in.

2. You build a variation in the WYSIWYG visual editor, dropping into a code editor for JavaScript and CSS when the change is beyond point and click. A deep DOM jQuery selector handles dynamic elements, an AI Wizard suggests copy improvements based on persuasion principles, and a JS Tester gives full JavaScript access for anything the editor cannot express.

3. You define the audience using more than forty filter conditions in a drag-and-drop builder: location, language, device, time of day, UTM parameters, cookies, custom tags, and CDP-sourced audiences through Data Sources. Collision prevention stops the same visitor being exposed to conflicting experiments, and Bring Your Own ID lets you bucket on your own identifier rather than Convert's.

4. Before launch, a unified QA overlay previews variations and troubleshoots, and Live Log streams events in real time so you can see whether the experiment is firing correctly. This QA layer is where most testing failures are caught, and it is more developed here than in the testing features bundled into heatmap tools.

5. Results arrive through your chosen statistical engine, with sequential testing available so early looks do not invalidate the conclusion, automatic sample ratio mismatch detection, post-segmentation by visitor type, device, campaign, and country, and Live Duration Insights showing how much longer the test needs to run. Heatmaps have been included in all plans since March 2025, and Convert Signals surfaces bugs and user experience issues found during a test.

## Best for

Marketing and conversion teams at small and mid-sized companies who run testing as an ongoing programme rather than an occasional experiment, especially agencies and privacy-conscious European businesses that need GDPR-safe testing with published statistics and no sales call to buy.

## Not the right fit for

- Anyone running one or two tests a year; at $299 a month billed annually there is no economic case, and Crazy Egg includes unlimited basic tests at $99.
- Product teams testing inside a signed-in application against warehouse data; GrowthBook and Statsig are built for that and Convert's centre of gravity is the marketing site.
- Teams with no traffic; 100,000 tested users a month is the entry allowance, but a site that sends only a few thousand users into each test will rarely reach a conclusion no matter how good the statistics are.
- Buyers looking for product analytics, retention curves, or cohort analysis; Convert measures experiments and includes heatmaps, and stops there.
- Companies who want feature flags as their primary purchase; full-stack testing and flags exist on the Pro tier, but a dedicated flag platform like Flagsmith or Unleash costs far less and does more operationally.

## Features

### Experiment types

A full testing surface, with the more advanced formats gated to Pro.

- **A/B testing**: The core format, with advanced targeting and post-segmentation included in every plan rather than reserved for higher tiers.
- **Split URL testing**: Test entirely separate pages against each other rather than modifying one page, including hybrid tests that mix approaches.
- **Multivariate testing**: Cluster several page elements and test their combinations to find the best arrangement rather than testing one change at a time. Pro tier.
- **Multipage experiments**: Run a consistent variation across linked pages and whole funnels, which is how you test a checkout flow rather than a single step. Pro tier.
- **Full-stack experimentation**: Server-side testing, feature flagging, and rollouts included in the Pro plan without an extra charge, extending testing beyond what a visual editor can change.
- **Personalisation**: Serve a persistent experience to a defined audience rather than a temporary test, using the same targeting engine.

### Statistics and analysis

The most transparent methodology of any tool aimed at marketers.

- **Selectable frequentist and Bayesian engines**: You choose the statistical framework rather than accepting the vendor's, and both are documented rather than described as proprietary.
- **Sequential testing**: Implemented using asymptotic confidence sequences, which makes checking results early statistically valid instead of a source of false positives. This is a genuine differentiator at this price.
- **Sample ratio mismatch detection**: Automatically flags when traffic is not splitting the way it should, which is the most common way an experiment is quietly broken before anyone reads the result.
- **Multi-armed bandits with three algorithms**: Auto-allocate traffic using epsilon greedy, Thompson sampling, or upper confidence bound, named explicitly rather than hidden behind an AI label.
- **Outlier handling**: Winsorizing and capping options so a single enormous order does not dominate a revenue metric and produce a false winner.
- **Live Duration Insights**: Real-time indication of how long the test still needs to run, which stops the two classic errors of stopping too early and running forever.
- **Post-segmentation**: Break results down after the fact by visitor type, device, campaign, and country to find where an overall flat result hides a real effect.
- **Advanced goals**: Nine goal templates with more than forty filter conditions, plus ecommerce revenue, transaction, cart addition, and average order value tracking.

### Editor, targeting, and QA

The operational layer that decides whether tests actually ship correctly.

- **WYSIWYG visual editor**: Point-and-click variation building with a code editor underneath for JavaScript and CSS, so a marketer can build most tests and a developer can rescue the rest.
- **AI Wizard for copy**: Suggests copy improvements based on persuasion principles, which is a useful prompt for variation ideas rather than a replacement for a copywriter.
- **Deep DOM selector and JS Tester**: jQuery-based deep element selection for dynamic pages and full JavaScript access for tests the editor cannot express.
- **Forty-plus audience filters**: Drag-and-drop conditions across location, language, device, time of day, UTM parameters, cookies, and custom tags, plus dynamic and web triggers for precise activation.
- **Collision prevention**: Stops a visitor being exposed to conflicting concurrent experiments, which is the failure that makes a busy testing programme's results untrustworthy.
- **Unified QA overlay and Live Log**: Preview and switch between variations in a single overlay, with a real-time event stream for verifying that the experiment fires as intended before you send traffic at it.
- **Bring Your Own ID**: Bucket visitors on your own identifier rather than Convert's, which is how experiment assignment stays consistent with your own data model.

### Performance and privacy

Two problems most client-side testing tools handle badly and Convert handles deliberately.

- **SmartInsert delivery**: Targets a 200 to 300 millisecond first load and 10 to 50 milliseconds on repeat visits, served from the Akamai CDN, with a stated zero flickering guarantee.
- **Privacy by design**: First-party cookies only, no personal data stored in default settings, and automatic Do Not Track support across the entire install base since February 2018.
- **SOC 2 Type 2 and ISO 27001**: Independently certified, with stated GDPR, CCPA, and HIPAA compliance, which is unusual depth for a bootstrapped company of sixty people.
- **Two factor authentication on all plans**: Standard on every tier rather than an enterprise upsell, with SSO available on Pro.
- **Privacy notifications for feature toggles**: Built-in warnings when a setting you are enabling has privacy implications, which is a genuinely thoughtful piece of product design.

### Operations and integrations

The plumbing for running testing as a programme rather than a hobby.

- **Unlimited projects, subdomains, and variations**: No cap on how many variations a test carries or how many subdomains you cover, with active project counts varying by tier: 5 on Growth, 30 on Pro.
- **Change history and version control**: An audit trail of who changed what, plus tracking of updates to the tracking script itself, which matters when a test result has to be defended weeks later.
- **Import and export templates as JSON**: Experiment configurations move between projects and accounts as files, which is how agencies reuse a proven test across clients.
- **Raw data export**: Pro tier allows exporting the underlying data so results can be reanalysed independently rather than accepted as presented.
- **Twenty-plus native integrations**: Including Google Analytics 4, Adobe Analytics, Segment, HubSpot, Shopify, WooCommerce, WordPress, Hotjar, Heap, and Crazy Egg, so exposure data reaches the tools you already use.
- **Data Sources for CDP audiences**: Import audience definitions from a customer data platform so targeting uses segments your marketing team already maintains rather than duplicating them.
- **API access**: Programmatic test management for teams who want experiments created and controlled from their own systems.
- **Heatmaps included**: Available in all plans since March 2025, which closes the gap with tools that pair heatmaps and testing and removes the need for a second subscription for basic behaviour data.

## Use cases

- **Ecommerce team running a continuous testing programme**: Ten tests a quarter across product, cart, and checkout pages, with results that stakeholders question every time a decision is expensive. Outcome: Sequential testing means early reads are valid, sample ratio mismatch detection catches broken splits, outlier capping stops one large order distorting revenue metrics, and raw data export lets the analyst verify a contested result independently.
- **Conversion agency serving multiple clients**: Each client needs isolated testing, proven test templates need reusing, and clients ask uncomfortable questions about GDPR compliance. Outcome: Templates export and import as JSON, Pro's unlimited domains and thirty active projects cover the client roster, and SOC 2 Type 2, ISO 27001, first-party cookies, and Do Not Track support answer the compliance question before it becomes an objection.
- **European SaaS marketing team**: Legal has already rejected one testing tool over third-party cookies and personal data storage, and the team needs an alternative that will pass review. Outcome: Convert stores no personal data in default settings, uses first-party cookies only, honours Do Not Track automatically, and carries independent certifications, which turns a two-month review into a short one.
- **Team plagued by flicker on client-side tests**: Visitors see the original page for a moment before the variant appears, which both annoys users and contaminates results. Outcome: SmartInsert delivery over Akamai targets 200 to 300 millisecond first loads with a stated zero flickering guarantee, and the deep DOM selector handles dynamically rendered elements that break naive variant swaps.

## Pricing

Subscription metered on tested users per month, meaning visitors actually entered into an experiment, with tiers differing on test types, active projects, domains, and support.

- **Growth**: $299 per month billed annually ($399 monthly). 100,000 tested users per month (1.2M per year); 10 active domains and 5 active projects; A/B and split URL testing with advanced and behavioural targeting; Sample ratio mismatch checks and the QA wizard; Email and chat support. Self-serve with a 15 day trial and no credit card required. The entry point for a real testing programme.
- **Pro**: $420 per month billed annually ($599 monthly). 100,000 tested users per month; Unlimited active domains and 30 active projects; Multivariate, multipage, and full-stack testing with feature flags; Sequential testing and raw data export; SSO and phone support. The tier most agencies and serious programmes land on, largely for multivariate testing, sequential testing, and unlimited domains.
- **Enterprise**: Price on request quoted. 1,000,000 or more tested users per month; Unlimited domains and projects; Custom workflows and Bring Your Own ID; Data segregation and a dedicated account manager; Contract redlining and custom SLA. The only tier that is not self-serve.

Billing notes:

- The meter is tested users, not pageviews and not sessions, so visitors who never enter an experiment do not consume the allowance. This is a fairer meter than the pageview counters used by heatmap tools.
- Annual billing saves substantially: $299 against $399 on Growth and $420 against $599 on Pro, which is a 25 to 30 percent discount for the commitment.
- Both self-serve tiers include the same 100,000 tested users, so the Growth to Pro upgrade buys capability and domains rather than volume.
- There is no free tier, and the 15 day trial requires no credit card, so evaluation is a focused fortnight.
- Heatmaps have been included in all plans since March 2025 rather than sold as an add-on.
- Active project counts, 5 on Growth and 30 on Pro, are the constraint that pushes agencies upward more often than traffic does.

Value assessment: Convert is expensive next to the testing bundled into heatmap tools and cheap next to enterprise experimentation platforms, which is exactly the gap it is built for. Working out the bill is easier than usual because the meter counts only visitors entered into an experiment. A site with 10,000 monthly users running one test at 50 percent traffic allocation consumes around 5,000 tested users a month, so it sits inside the 100,000 allowance many times over and pays $299 for capacity it will not use. A site with 100,000 monthly users running several concurrent tests across most of its traffic will approach or exceed the allowance and should price the Enterprise band. That shape means Convert is poor value for occasional testing and good value for a busy programme, and the break-even point is roughly whether you run more than one test at a time, every month, all year. What you get above cheaper alternatives is statistical machinery that holds up under scrutiny, sequential testing, sample ratio mismatch detection, named bandit algorithms, outlier handling, plus a QA layer and a privacy posture that survive a compliance review. If nobody in your organisation will ever question a test result, you do not need any of it.

## Strengths

- The most transparent statistics of any testing tool at this price: selectable frequentist and Bayesian engines, sequential testing via asymptotic confidence sequences, automatic sample ratio mismatch detection, and named bandit algorithms.
- Genuine privacy engineering rather than a compliance page: first-party cookies only, no personal data stored by default, automatic Do Not Track support since February 2018, SOC 2 Type 2 and ISO 27001 certified.
- Published, self-serve pricing with a 15 day no-card trial in a category where almost every remaining competitor hides its numbers behind a demo request.
- Serious QA tooling, with a unified overlay, live event log, collision prevention, and version control, which is where testing programmes usually break rather than in the statistics.
- SmartInsert delivery over Akamai targeting 200 to 300 millisecond first loads with a zero flickering guarantee, addressing the defect that undermines client-side testing everywhere else.
- Bootstrapped and profitable since a 2012 seed round, with roughly 61 staff across twenty-plus countries and no investor pressure to be acquired or repriced.
- Full-stack testing and feature flags included on Pro at no extra charge, plus heatmaps included on all plans since March 2025.

## Limitations

- No free tier and a $299 monthly floor billed annually, which rules it out for anyone not testing continuously.
- Multivariate testing, multipage experiments, full-stack testing, sequential testing, SSO, and raw data export all require the Pro tier, so the practical entry price for a demanding team is $420 a month billed annually.
- Both self-serve tiers carry the same 100,000 tested user allowance, so a high-traffic site cannot buy more volume without moving to a quoted Enterprise contract.
- It is a website testing tool. Product teams testing inside signed-in applications against warehouse data are better served by GrowthBook or Statsig.
- No product analytics: no retention curves, no cohorts, no event-based funnels beyond experiment goals, so it sits alongside an analytics tool rather than replacing one.
- Active project limits of 5 on Growth and 30 on Pro constrain agencies more than the traffic meter does.
- A company of roughly 61 people competing with much larger vendors, so ecosystem breadth and third-party expertise are correspondingly thinner.

## Comparisons

- **Convert Experiences vs GrowthBook**: Both take statistics seriously and both publish methodology, but they serve different sides of the building. GrowthBook is developer-side, warehouse-native, and $40 per seat, testing what happens inside an application. Convert is marketing-side with a visual editor, 40-plus targeting filters, and a QA layer, at $299 a month. A marketer testing landing pages should take Convert; a product team testing features against warehouse data should take GrowthBook. Companies with both problems often run both.
- **Convert Experiences vs Crazy Egg**: Crazy Egg includes unlimited A/B testing at $99 a month alongside heatmaps and recordings, which is a third of Convert's price. What it does not have is sequential testing, sample ratio mismatch detection, outlier handling, multivariate or multipage testing, collision prevention, or published methodology. Use Crazy Egg for straightforward copy and layout tests; move to Convert when a wrong result would cost more than the subscription difference.
- **Convert Experiences vs Statsig**: Statsig is an experimentation platform for software products with a large free tier, event-based pricing, and a sophisticated statistics engine including sequential testing and variance reduction. Convert is a website testing platform with a visual editor that a non-developer can operate. If your experiments are in code, Statsig is cheaper and deeper. If your experiments are on marketing pages and the person running them does not write code, Convert is the correct tool.
- **Convert Experiences vs PostHog**: PostHog bundles experiments with product analytics, replay, and flags on one usage-based bill with a generous free tier, aimed squarely at software products. Convert is a specialist website testing tool with much stronger targeting, QA, editor, and privacy engineering, and no product analytics at all. A startup measuring its app should take PostHog; a marketing team optimising a commercial website should take Convert.
- **Convert Experiences vs Amplitude**: Amplitude is a product analytics platform with experimentation attached, priced on monthly tracked users and aimed at understanding an application end to end. Convert does not analyse products, it tests web pages, and does so with a visual editor and privacy engineering Amplitude has no equivalent for. These are complements rather than substitutes: Amplitude tells you the funnel is leaking, Convert is how a marketer tests the fix on the page.

## Implementation

- Setup time: A day to a first live test. Install one script, verify with the QA overlay and Live Log, build a variation in the visual editor, define a goal, launch. Full-stack and server-side testing on Pro takes longer because it involves your codebase rather than the page.
- Learning curve: Moderate. The visual editor is approachable and the targeting builder is drag and drop, so a marketer can be productive quickly. The statistics deserve real study: choosing between frequentist and Bayesian, understanding what sequential testing permits, and knowing when to winsorize a revenue metric are the differences between running tests and learning from them. Convert's support includes hypothesis generation help and A/A testing assistance, which suggests they know this.
- Onboarding: Self-serve on both Growth and Pro with a 15 day trial and no credit card required. Onboarding with consultants is offered, and the vendor advertises response times four times faster than the category average, which for a sixty-person company is a plausible claim rather than a boast.
- Migration: Coming from another testing tool, the work is rebuilding variations in Convert's editor and re-expressing audience conditions among its forty-plus filters. Historical experiment results do not migrate, so archive anything you may need to cite. Experiment templates export and import as JSON, which helps agencies move a proven pattern between accounts. Leaving Convert is easier than most because Pro includes raw data export, so your results are portable rather than trapped in the interface.

## Platform, API & security

- Platforms: Any website via a single JavaScript snippet, Server-side and full-stack testing (Pro tier), Shopify and WooCommerce, WordPress, Google Tag Manager, Akamai CDN delivery
- API: API access for programmatic experiment management, JSON template import and export, raw data export on the Pro tier, and Data Sources for importing audiences from a customer data platform.
- Compliance: SOC 2 Type 2, ISO 27001, GDPR, CCPA, HIPAA
- Data residency: Privacy is handled architecturally rather than regionally: first-party cookies only, no personal data stored in default settings, and automatic Do Not Track support across the whole install base since February 2018. Enterprise adds data segregation. Discuss specific residency requirements with the vendor.
- SSO: Single sign on is available from the Pro tier; two factor authentication is standard on every plan.
- Security notes: Change history provides an audit trail of experiment modifications, and version control tracks changes to the tracking script itself. Privacy notifications warn when a setting being enabled carries privacy implications, which is a rare piece of defensive product design.

## Support

- Channels: Email and chat support on Growth, Phone support on Pro, Dedicated account manager on Enterprise, Onboarding with consultants and hypothesis generation assistance
- Documentation: Detailed documentation covering the statistics engines, sequential testing methodology, targeting conditions, QA tooling, and integrations, alongside a long-running conversion optimisation blog.
- Community: No large formal user forum, but the company is visible in the conversion optimisation community and its founder is a frequent commentator on testing practice and privacy.

## Company

- Founded: 2009
- Founders: Dennis van der Heijden
- Headquarters: Claymont, Delaware, United States (remote-first across 20-plus countries)
- Ownership: Bootstrapped and profitable, privately held
- Employees: Approximately 61 (2026)
- Funding: Raised a seed round in 2012 and has operated as a bootstrapped, profitable business since, with no subsequent venture funding.

Funding history:

- Seed (2012): Undisclosed. The only outside round; the company has been bootstrapped and profitable since.

Timeline:

- 2009: Founded by Dennis van der Heijden as an A/B testing tool for websites, in a market then dominated by Google Website Optimizer and early Optimizely.
- 2012: Raises a seed round, after which the company pivots to bootstrapping and profitability rather than continuing to chase venture funding.
- 2018: Ahead of GDPR taking effect, Convert enables automatic Do Not Track support across its entire install base in February and commits publicly to privacy by design.
- 2023: Google Optimize shuts down and Convert becomes one of the few remaining independent testing platforms with published, self-serve pricing.
- 2025: Heatmaps are added to all plans in March, and the statistics engine surfaces sequential testing via asymptotic confidence sequences, sample ratio mismatch detection, and named bandit algorithms.
- 2026: Operating as a bootstrapped, profitable company of roughly 61 people across more than twenty countries, with Growth at $299 and Pro at $420 a month billed annually and a 15 day no-card trial.

## Integrations

Google Analytics 4, Adobe Analytics, Segment, HubSpot, Shopify, WooCommerce, WordPress, Hotjar, Heap, Crazy Egg, Google Tag Manager, REST API and webhooks

## FAQ

### What is Convert Experiences?

Convert Experiences is an A/B testing, multivariate testing, and personalisation platform for websites. It provides a visual editor for building variations, more than forty audience targeting filters, server-side full-stack testing and feature flags on the Pro tier, heatmaps on all plans, and a statistics engine with selectable frequentist and Bayesian analysis, sequential testing, and automatic sample ratio mismatch detection. It is metered on tested users and bought self-serve.

### How much does Convert cost?

Growth is $299 a month billed annually, or $399 monthly, for 100,000 tested users, 10 active domains, and 5 active projects. Pro is $420 billed annually, or $599 monthly, for the same volume plus unlimited domains, 30 projects, multivariate and multipage testing, full-stack testing with feature flags, sequential testing, SSO, phone support, and raw data export. Enterprise starts at a million or more tested users and is quoted. There is a 15 day trial with no credit card required and no free tier.

### What is a tested user and how does it differ from a pageview?

A tested user is a visitor actually entered into an experiment, so traffic that never sees a test does not consume the allowance. That is a fairer meter than the tracked pageview counters used by heatmap tools, where every page load counts whether or not you learn anything from it. Practically it means the more selectively you target experiments, the further 100,000 tested users goes.

### What would Convert cost for a site with 10,000 or 100,000 monthly users?

Both start at the same price, because both self-serve tiers include 100,000 tested users. A site with 10,000 monthly users running one test at half its traffic consumes about 5,000 tested users a month and is paying $299 for capacity it will never approach. A site with 100,000 monthly users running several concurrent experiments across most of its traffic will press against the allowance and needs to discuss the Enterprise band, which starts at a million tested users. The meter rewards selective targeting.

### What statistics does Convert actually use?

You choose between a frequentist and a Bayesian engine rather than being given one. Sequential testing is implemented using asymptotic confidence sequences, so looking at results early does not invalidate them. Sample ratio mismatch detection runs automatically. Outliers can be handled by winsorizing or capping. Multi-armed bandit auto-allocation offers epsilon greedy, Thompson sampling, and upper confidence bound. Naming the algorithms is itself unusual for a tool aimed at marketers, and it is the strongest reason to choose Convert over cheaper testing built into heatmap products.

### How does Convert handle GDPR and privacy?

By design rather than by disclaimer. It uses first-party cookies only, stores no personal data in default settings, and has honoured Do Not Track automatically across its entire install base since February 2018. It holds SOC 2 Type 2 and ISO 27001 certifications and states GDPR, CCPA, and HIPAA compliance. There are also privacy notifications warning you when a setting you are about to enable carries privacy implications. For a European buyer this is usually the shortest data protection review in the category.

### Will Convert cause page flicker?

It is engineered specifically against it. SmartInsert delivery over the Akamai CDN targets a 200 to 300 millisecond first load and 10 to 50 milliseconds on repeat visits, with a stated zero flickering guarantee, and a deep DOM jQuery selector handles dynamically rendered elements that break naive variant swaps. Flicker matters for more than aesthetics: visitors briefly seeing the control before the variant contaminates the result as well as the experience.

### Does Convert include feature flags?

Yes, on the Pro tier, as part of full-stack experimentation with server-side testing and rollouts, at no additional charge. It is not a substitute for a dedicated flag platform: Flagsmith, Unleash, and LaunchDarkly offer far more in terms of evaluation architecture, governance, and SDK coverage for less money. Treat Convert's flags as a way to test beyond the visual editor rather than as your release management system.

### Is Convert worth it compared with the A/B testing built into Crazy Egg?

It depends on how much a wrong answer costs you. Crazy Egg includes unlimited testing at $99 a month with device and UTM targeting, which is fine for copy and layout changes. Convert costs three times that and adds sequential testing, sample ratio mismatch detection, outlier handling, multivariate and multipage tests, collision prevention, a proper QA overlay, and published methodology. If your tests inform decisions that anyone will challenge, the difference is the point. If they do not, save the money.

### Who owns Convert and how stable is it?

Convert was founded in 2009 by Dennis van der Heijden, raised a single seed round in 2012, and has been bootstrapped and profitable since, with roughly 61 employees working remotely across more than twenty countries and headquarters registered in Claymont, Delaware. In a category where Google Optimize was shut down, Optimizely moved upmarket, and several rivals were acquired, a profitable independent vendor that still publishes its prices is the least likely to disappear or change the deal.

## Editorial verdict

Convert Experiences is the best remaining self-serve A/B testing platform for a marketing team that runs testing seriously. The statistics are the reason: selectable frequentist and Bayesian engines, sequential testing built on asymptotic confidence sequences, automatic sample ratio mismatch detection, outlier handling, and bandit algorithms named rather than obscured, which is more rigour than anything else you can buy with a credit card at this price. Around that sits a genuine QA layer, flicker-resistant delivery over Akamai, forty-plus targeting filters, and privacy engineering that has been ahead of regulation since 2018. Buy it if testing is a continuous programme and someone in your organisation will eventually question a result. Do not buy it for occasional experiments, because $299 a month billed annually is a lot to pay for a tool you open twice a quarter, and do not buy it as a product analytics platform or as a feature flag service, because it is neither.

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Source: SaaSTracker (https://saastracker.org), an independent editorial project. This profile is compiled from public information, carries no peer reviews or paid placement, and was last reviewed 2026-08-22. Awards are judged on published criteria: https://saastracker.org/methodology