# Dock

> Dock is a revenue enablement platform built around shared client workspaces: a single branded link where a seller collects the mutual action plan, decks, videos, pricing, order forms, and onboarding tasks for one buyer, and where every view and click is tracked back to the CRM. Around those workspaces it adds a content library, a Slides builder, playbooks, a course (LMS) module, CPQ-style order forms, and an AI agent that drafts workspace content from calls and CRM data. It starts free and publishes flat monthly prices rather than per-seat pricing alone.

- Category: Digital Sales Rooms (https://saastracker.org/categories/digital-sales-rooms)
- Website: https://www.dock.us
- Starting price: Free plan; paid plans from $350 per month (Standard)
- Free plan: Permanent Free plan: 10 workspaces, 25 CMS assets, 1 slide deck, 1 playbook, 1 course, 1 order form, custom branding, Slack and Teams, call-recorder embeds, and MCP access; no CRM integrations and no seat allowance published
- Free trial: No
- Founded: 2021, HQ: San Francisco, California (distributed team), Ownership: Independent, venture-backed
- Profile last reviewed: 2026-08-23
- Canonical profile: https://saastracker.org/products/dock

## Overview

The problem Dock was built for is the buyer's inbox. A mid-market deal generates a security questionnaire, three decks, a pricing sheet, two recorded calls, a reference list, and a contract, all delivered as attachments across six weeks to a champion who then has to forward the right ones to a CFO who was never on any of the calls. Dock replaces that thread with a single URL: one workspace per account, updated in place, that the champion can share internally without hunting through email.

What separates Dock from most digital sales rooms is that it did not stop at the sales room. The same workspace object is used after the deal closes for onboarding plans and ongoing client portals, so customer success inherits the artifact the account executive built rather than starting a new one. Around that, Dock has layered the pieces a revenue enablement team normally buys separately: a content management library with engagement analytics, a Slides tool for building presentations that live inside the workspace instead of as attachments, Playbooks for internal plays and battlecards, and a Courses module that is effectively a lightweight LMS. The 2026 additions push further into AI, with an agent builder, an enablement agent that answers rep questions from CRM records, content, and call transcripts, and an MCP integration that lets Claude, ChatGPT, and Gemini read Dock content directly.

Dock is a small, venture-backed independent company founded in 2021 by three former Lattice people, and it has stayed independent through 2026. That shows in the product in both directions. The workspace editor is fast and unfussy, external collaborators are always free, and there is a real permanent free plan, which is rare in this category. On the other hand, the paid entry point is a flat $350 per month rather than a low per-seat number, so a two-person team pays the same as a five-person team, and the controls that most buyers assume are table stakes (removing the Dock logo, custom domain, API access, SSO beyond Google and Microsoft) sit at $1,000 per month or on an enterprise contract.

## How it works

1. You build a workspace from a template. A template fixes the structure of a deal room or an onboarding plan: sections for the mutual action plan, embedded decks and PDFs, a pricing or order form page, a video from the demo, contact cards for both sides, and a task list with owners and dates. Templates are what make the model scale, since the point is that a rep spends ten minutes personalizing rather than an hour assembling.

2. Content comes from the library rather than from a laptop. Assets uploaded once (or synced from Google Drive and SharePoint on higher plans) are dropped into any workspace, so updating a case study updates it everywhere it appears. Embeds cover the rest: Loom videos, Gong or Fathom call recordings, PandaDoc documents, Figma files, and arbitrary iframes.

3. The buyer opens one link, with no login required unless you gate the page. Every open, scroll, and download is recorded per person, so the seller sees that the deck was forwarded to two new email addresses at the account and that the security page was read three times, which is a better buying signal than a reply.

4. That activity flows back into Salesforce or HubSpot on paid plans. Workspace engagement lands on the opportunity record, CRM fields can populate workspace content, and order form approvals can sync back, which is how deal-room usage gets into forecasting rather than living in a separate tab.

5. After the close, the same workspace becomes the onboarding hub. Tasks are reassigned to the implementation owner, sales content is swapped for setup guides and courses, and the client keeps the URL they already bookmarked. Playbooks and the AI enablement agent work on the internal side of the same data, answering rep questions from CRM records, library content, and call transcripts.

## Best for

Small and mid-sized B2B software teams running considered, multi-stakeholder deals who want one branded workspace to carry an account from first demo through onboarding, with CRM-synced engagement tracking and a content library that keeps every rep on the current version.

## Not the right fit for

- One or two person teams on a tight budget; the free plan is genuinely usable but the first paid step is a flat $350 per month, which is expensive per head at that size.
- Transactional, high-velocity sales where a deal closes in two calls and a shared workspace adds work rather than removing it.
- Teams whose main requirement is a white-labelled portal on their own domain, which Dock reserves for the Enterprise contract.
- Buyers who need e-signature, redlining, and contract lifecycle management as the core function; Dock has order forms but is not a contract platform.
- Design-led teams that want pixel-level control over the buyer-facing page, where a proposal-design tool gives more layout freedom.
- Organizations requiring Okta or Azure SSO and SCIM provisioning, both of which are Enterprise-only.

## Features

### Client workspaces

The shared, branded page that carries one account from first demo to onboarding.

- **Multi-page workspaces**: A workspace is a small site rather than a single page, so pricing, security, references, and the implementation plan each get their own tab instead of one endless scroll.
- **Mutual action plans**: Shared task lists with owners on both sides, due dates, and completion state, which is the mechanism that turns a next-steps email into something the buyer can be held to.
- **Workspace templates**: Reusable structures per motion (new business, expansion, onboarding) so a rep personalizes a prefilled skeleton rather than assembling a room from scratch.
- **Page access controls**: Individual pages can be restricted or hidden, letting a procurement page exist in the same workspace without exposing it to every viewer.
- **Contact cards**: Named humans on both sides of the deal with photos and roles, which gives the buyer an obvious escalation path and gives the seller a visible map of the buying committee.
- **Connected workspaces**: Related workspaces can be linked, useful when a parent account has several business units running separate evaluations off shared content.

### Content management and Slides

A library that keeps every workspace on the current version of every asset.

- **Central content library**: Decks, PDFs, videos, and case studies live once and are referenced everywhere, so replacing an outdated asset updates every workspace it appears in.
- **Google Drive and SharePoint sync**: Content stays in the source of truth the company already uses and syncs into Dock, available on Premium and Enterprise plans.
- **Slides**: A presentation builder launched in 2026 that produces decks living natively inside the workspace, so a pitch is a link with analytics rather than an attachment.
- **Content engagement analytics**: Per-asset reporting on what buyers actually open and how long they spend, which is the input enablement teams need to retire the collateral nobody reads.
- **Embeds**: Loom, Gong, Chorus, Fathom, PandaDoc, and arbitrary iframes drop into a page, so call recordings and existing documents do not have to be re-created in Dock.
- **Files widget and collaborative sections**: Buyers can upload their own documents into designated sections, which is how security questionnaires and requirement lists stop bouncing through email.

### Order forms and CPQ

Quoting inside the same workspace the deal is already running in.

- **Interactive order forms**: Line items, quantities, and optional modules configured in the workspace, so the buyer sees pricing in context rather than as a separate PDF.
- **Approval rules**: Discount and term thresholds route to an approver before the form is visible, which prevents the common failure of a rep quoting outside policy.
- **CRM-integrated order forms**: Order form data syncs to Salesforce or HubSpot on Premium and above, keeping quoted amounts and the opportunity record consistent.
- **Buyer acceptance**: Buyers can accept an order form in the workspace, with Dock positioned for the commercial agreement step rather than full contract lifecycle management.

### Enablement, playbooks, and courses

The internal half of the platform, aimed at making the average rep run the best rep's process.

- **Playbooks**: Internal plays, battlecards, and competitive positioning stored beside the content they reference, so the answer and the asset are one click apart.
- **Courses and LMS**: Structured onboarding and certification tracks for new reps, with SCORM support and certifications added in 2026, unlimited only on Premium and above.
- **AI enablement agent**: Answers rep questions using CRM records, library content, knowledge base articles, call transcripts, and client engagement data rather than a generic model.
- **AI agent builder**: Teams can define their own agents against Dock content, shipped in 2026 alongside the enablement agent.
- **AI documents and widget**: Turns a call transcript, Gong recording, or existing document into a drafted workspace page tailored to that client, which removes most of the blank-page cost of personalization.
- **MCP server**: Claude, ChatGPT, and Gemini can query Dock content directly through Model Context Protocol, and unusually this is available on every plan including Free.

### Analytics, CRM, and administration

Where engagement becomes a signal the rest of the go-to-market stack can act on.

- **Per-person engagement tracking**: Views, time on page, downloads, and forwarding behavior attributed to individual visitors, exposing stakeholders who were never on a call.
- **Salesforce and HubSpot sync**: Workspace activity writes to the opportunity or deal record, and CRM fields can populate workspace content, available from the Standard plan up.
- **Reports**: Cross-workspace reporting on engagement, content performance, and plan progress, aimed at managers rather than individual reps.
- **Slack and Microsoft Teams alerts**: Notifications when a buyer opens a workspace or completes a task, which is how the follow-up happens inside the attention window.
- **Chrome extension**: Create or update a workspace from the CRM or from a browser tab without switching context, included on every plan.
- **Custom branding**: Logo, colors, and typography on every plan including Free; removing the Dock logo requires Premium and a custom domain requires Enterprise.
- **Webhooks and API**: Webhooks and custom fields arrive on Premium, with full API access reserved for Enterprise, a real constraint for teams that want programmatic workspace creation.

## Use cases

- **Account executive at a 40-person B2B SaaS company**: A six-week evaluation involves a champion in operations, a security reviewer, and a CFO who joins at week five and has read none of the previous material. Outcome: One workspace holds the demo recording, the security page, the mutual action plan, and the order form. The CFO opens the pricing page twice before the call, the rep sees it, and the meeting starts on objections rather than recap.
- **Head of customer success at a Series A software company**: Onboarding is run from a spreadsheet plus a shared drive, handoffs from sales lose context, and go-live dates slip because nobody can see whose task is blocking. Outcome: The sales workspace converts into the onboarding hub with tasks reassigned to the implementation owner. Customers see their own outstanding items, and the CS lead gets a cross-account view of which accounts are behind plan.
- **Enablement manager supporting fifteen reps**: Reps send outdated decks, nobody knows which case studies land, and new hires take a quarter to become productive. Outcome: Content lives in the library with engagement analytics, Playbooks answer positioning questions in the flow of work, and Courses carry a structured ramp with certification, so version drift and ad hoc training both stop being manual problems.
- **Agency or services firm managing recurring client relationships**: Each client relationship is scattered across email threads, a Drive folder, and a project tool the client refuses to log into. Outcome: Every client gets a branded portal with deliverables, status, and documents in one link, and because external collaborators are free on every plan, adding a client's whole team costs nothing.

## Pricing

Flat monthly platform pricing with an included block of internal seats and $50 per month for each additional seat. External collaborators (prospects, clients, partners) are free on every plan and never counted. Tiers gate seats, content volume, CRM integrations, white-labelling, API access, and SSO type rather than metering usage.

- **Free**: $0 forever. 10 workspaces, 25 content library assets, 1 slide deck; Custom branding, Chrome extension, Slack and Microsoft Teams, call-recorder embeds; MCP access for Claude, ChatGPT, and Gemini, unusually not gated. No Salesforce or HubSpot sync and no priority support, but a real product rather than a time-limited trial.
- **Standard**: $350 per month. 5 included users, additional seats $50 per month; Unlimited workspaces, 100 CMS assets, unlimited slides and order forms; Salesforce and HubSpot integrations plus priority support. The first tier with CRM sync, which for most buyers is the whole point of a deal room.
- **Premium**: $1,000 per month, billed annually. 10 included users, 250 CMS assets, unlimited playbooks and courses; Google Drive and SharePoint sync, custom fields, webhooks; Remove the Dock logo, higher AI usage, cohort implementation. Marked as the most popular plan and the first that removes Dock's own branding from buyer-facing pages.
- **Enterprise**: Custom annual contract. 25 or more users, unlimited CMS assets, full API access and automations; Custom domain and sending addresses, Okta and Azure SSO, SCIM provisioning; Dedicated CSM and managed implementation.

Billing notes:

- Pricing is a flat platform fee rather than pure per-seat, so a three-person team and a five-person team pay the same $350 on Standard; the model favors teams that fill their seat block.
- Additional seats are $50 per month on both Standard and Premium, so a ten-person team on Standard pays $350 plus $250, close to the Premium list price without Premium's features.
- Standard is quoted as a straight monthly price with no advertised annual discount; Premium is quoted per month billed annually, so Premium implies a twelve-month commitment.
- Customers, prospects, and partners are never billed, which matters for agencies and client-portal use where external headcount dwarfs internal.
- AI usage is not credit-metered; Dock describes it as scaling with the plan under fair-use limits rather than as a token quota.
- There is no advertised free trial of the paid tiers; the free plan is the evaluation path, and it excludes the CRM integrations most buyers want to test.
- API access is Enterprise-only and webhooks are Premium-only, so programmatic workspace creation is not available at the entry price.

Value assessment: Dock is not cheap at the entry point and is honest about it: $350 per month is a real line item for a five-person sales team, and the jump to $1,000 for logo removal, Drive sync, and unlimited courses is steep. What justifies it is scope. A team buying Dock at Premium is plausibly replacing a separate deal-room tool, a content management tool, a light LMS, and a client-portal build, and the external-collaborator-free model means the cost does not grow with the number of buyers or clients touched. Against a per-seat competitor at roughly $30 to $50 per user, Dock is worse value for a two-rep team and better value for a fifteen-person revenue org that would otherwise buy three products. The free plan is the sharpest thing on the price list, and the missing free trial of Standard is the clearest gap, since the CRM sync that decides the purchase cannot be tested without buying.

## Strengths

- One workspace object serves sales, onboarding, and the ongoing client portal, so context survives the handoff instead of being rebuilt in a second tool.
- External collaborators are free on every plan, which removes the usual anxiety about how many buyer-side people get invited.
- A permanent free plan with custom branding and 10 workspaces, unusual in a category where most rivals offer a two-week trial.
- Content library with engagement analytics means version control and collateral performance are solved in the same product as the deal room.
- Genuinely useful AI: drafting a client workspace from a call transcript removes most of the personalization cost that kills deal-room adoption.
- MCP support on every plan, including Free, so Claude, ChatGPT, and Gemini can query Dock content directly, which is ahead of most of the category.
- Fast, opinionated editor with templates that make a room a ten-minute job rather than an hour.

## Limitations

- The paid entry point is a flat $350 per month, so per-head economics are poor for very small teams compared with per-seat rivals starting near $30 per user.
- No CRM integration on the free plan and no advertised trial of Standard, which means the deciding feature cannot be evaluated before purchase.
- Removing the Dock logo requires Premium at $1,000 per month, and a custom domain requires an Enterprise contract, an expensive path to a fully white-labelled portal.
- Full API access is Enterprise-only and webhooks are Premium-only, blocking programmatic workspace creation for smaller buyers.
- SSO on Free through Premium is limited to Google and Microsoft; Okta, Azure, and SCIM provisioning are Enterprise-only.
- Reviewers consistently cite formatting and layout constraints in the editor; design control is narrower than in proposal-design tools, and occasional slowness is reported on content-heavy workspaces.
- Integration coverage is thinner than larger enablement suites, with depth concentrated in Salesforce, HubSpot, Slack, Teams, and call recorders.
- Dock is a small, seed-stage independent company with roughly $6.5 million raised, so buyers weighing a multi-year commitment should weigh vendor scale accordingly.
- The platform's breadth (LMS, CPQ, content management, playbooks) means several modules are competent rather than best in class next to a dedicated tool.

## Comparisons

- **Dock vs Journey**: Journey is the narrower, more design-forward take on the same idea: a beautiful buyer-facing page with strong engagement analytics, aimed squarely at the sales room itself. Dock is broader, adding a content library, order forms, courses, and post-sale portals around the same workspace. Choose Journey if the buyer-facing artifact is the whole product and visual polish matters most; choose Dock if the workspace has to survive the close and carry onboarding too.
- **Dock vs Flowla**: Flowla is the cheaper, lighter option and typically the better fit for a small team that wants attractive deal rooms and mutual action plans without a platform decision. Dock costs considerably more at the entry point but consolidates content management, enablement, and CPQ-style order forms into the same subscription. A four-person startup sales team will usually land on Flowla; a fifteen-person revenue org replacing several tools will find Dock's flat pricing defensible.
- **Dock vs Trumpet**: Trumpet (pods) is the closest direct competitor on the sales-room feature set, with strong personalization, mutual action plans, and per-seat pricing that starts lower. Dock's advantage is the surrounding platform: library, LMS, playbooks, and the post-sale portal. Trumpet's advantage is that a small team can start at a fraction of $350 per month and add seats gradually.
- **Dock vs Aligned**: Aligned is more tightly focused on the buyer-enablement collaboration layer, with a strong mutual action plan model and a lower entry price. Dock wins where the same account needs a content library, order forms, and an onboarding hub after signature. If your problem is purely deal execution and stakeholder visibility, Aligned is the more direct answer.
- **Dock vs Qwilr**: Different jobs that look adjacent. Qwilr produces a beautiful, interactive proposal or quote with e-signature and accept-to-pay; Dock produces a persistent workspace that lives for the length of the relationship. Qwilr gives more design control over one document, Dock gives more structure across a whole account. Teams whose sales motion ends at a signed proposal should buy Qwilr; teams whose motion continues into implementation should buy Dock.
- **Dock vs PandaDoc**: PandaDoc is a document and contract platform: templates, e-signature, approval workflow, and CPQ, with legally binding execution as the core. Dock has order forms but is not a contract lifecycle tool. The two are frequently used together, and Dock embeds PandaDoc documents directly, which is a fair signal of how the vendors see the boundary.

## Implementation

- Setup time: A first workspace can be published in under an hour. The real project is the template and content library build, which typically takes one to two weeks of an enablement or ops person's time before reps are asked to use it. CRM sync setup is straightforward on Salesforce or HubSpot and usually a single afternoon.
- Learning curve: Low for reps, who mostly duplicate a template and swap in the client's name, logo, and call recording. Moderate for the admin who owns templates, content governance, order form approval rules, and course structure. Reviewers most often report friction in the editor's formatting model rather than in the concepts.
- Onboarding: Self-serve on Free and Standard, with documentation, a template gallery, and a public product-updates log. Premium includes cohort-based implementation and Enterprise includes managed implementation with a dedicated CSM. Priority support starts at Standard.
- Migration: Content migrates by upload or by connecting Google Drive and SharePoint on Premium, so the library is rarely the hard part. Migrating from another deal-room vendor means rebuilding templates by hand; there is no import path from competing tools. If you have been sending buyer-facing links from another product, plan for the fact that old links will not redirect, and give champions the new URL explicitly rather than assuming they will find it.

## Platform, API & security

- Platforms: Web application, Chrome extension, Mobile-responsive buyer-facing workspaces
- API: REST API on the Enterprise plan, with webhooks and custom fields available from Premium. An MCP server is available on every plan, including Free, letting Claude, ChatGPT, and Gemini read Dock content directly. Native Salesforce and HubSpot integrations cover the common sync cases without code.
- Compliance: SOC 2 Type II, GDPR
- SSO: Google and Microsoft single sign-on on all plans; Okta, Azure, and other identity providers plus SCIM provisioning on Enterprise only.
- Security notes: Annual penetration testing, encryption in transit and at rest, mandatory SSO and MFA for internal systems, required employee security training, and a published subprocessor list. Page-level access controls let sensitive pages inside a workspace be restricted without splitting the room in two.

## Support

- Channels: Email support, Priority support from the Standard plan, Dedicated CSM on Enterprise
- Documentation: A help center plus an unusually detailed public product-updates log that documents what shipped and when, which makes it easy to verify the current state of the product before buying.
- Community: Dock publishes The Revenue Lab content library and the Grow and Tell podcast, which function as category education and are a significant share of how the company is discovered.

## Company

- Founded: 2021
- Founders: Alex Kracov, Victor Kmita, Luc Chaissac
- Headquarters: San Francisco, California (distributed team)
- Ownership: Independent, venture-backed
- Employees: Small team, under 50 (est. 2026)
- Funding: Approximately $6.5 million raised across two seed rounds (2022 and 2023).

Funding history:

- Seed (2022): $3M. Led by Altman Capital, with Operator Collective, the Flexport Fund, and a large group of operator angels.
- Seed extension (2023): $3.5M. Craft Ventures participated in the follow-on round.

Timeline:

- 2021: Founded by Alex Kracov (previously the first marketer at Lattice) with Victor Kmita and Luc Chaissac.
- 2022: Raises a $3 million seed round led by Altman Capital and launches publicly as a collaborative workspace for prospects and customers.
- 2023: Adds multi-page workspaces, Order Forms 2.0, custom branding, forms and surveys, and Google Drive content sync; raises a $3.5 million follow-on.
- 2024: Ships global task management, reports, order form approval rules with Salesforce sync, contact cards, page access controls, and Content Management 2.0 with content reporting.
- 2025: Connected workspaces, the Dock AI widget for generating client content from calls and documents, early-access API and webhooks, and a ready-made template gallery.
- 2026: Positions as a revenue enablement platform: Slides launches in May, an AI agent builder and MCP integration for Claude, ChatGPT, and Gemini in June, a rebuilt content library, and SCORM plus certifications in Courses in July.

## Integrations

Salesforce, HubSpot, Slack, Microsoft Teams, Gong, Chorus, Fathom, Google Drive, Microsoft SharePoint, Loom, PandaDoc, Chrome extension, Model Context Protocol (Claude, ChatGPT, Gemini)

## FAQ

### What is Dock used for?

Dock creates shared client workspaces: one branded link per account that holds the mutual action plan, decks, videos, pricing and order forms, and onboarding tasks. Sales teams use it as a digital sales room, customer success teams reuse the same workspace as an onboarding hub and ongoing client portal, and enablement teams use the surrounding content library, playbooks, and courses to keep reps on current material.

### How much does Dock cost?

There is a permanent free plan. Paid plans start at $350 per month for Standard, which includes 5 internal users and adds Salesforce and HubSpot integrations. Premium is $1,000 per month billed annually with 10 users, Google Drive and SharePoint sync, webhooks, and the ability to remove Dock's logo. Enterprise is a custom annual contract. Additional seats are $50 per month on both paid self-serve tiers.

### Is Dock free?

Yes, there is a genuine free plan rather than a trial. It covers 10 workspaces, 25 content library assets, one slide deck, one playbook, one course, one order form, custom branding, Slack and Teams notifications, call-recorder embeds, and MCP access. What it does not include is Salesforce or HubSpot sync, which is the feature most buyers are trying to evaluate.

### Does Dock charge for my customers or clients?

No. Dock only bills internal team members. Prospects, clients, and partners have free access on every plan including Free, which is a meaningful difference for agencies and client-portal use cases where external headcount is much larger than internal.

### Does Dock offer a free trial of the paid plans?

There is no advertised free trial of Standard or Premium. The free plan is the evaluation path. Because CRM integration is gated behind Standard, teams that need to test Salesforce or HubSpot sync before committing should ask sales for a scoped trial rather than assuming one is available self-serve.

### Does Dock integrate with Salesforce and HubSpot?

Yes, from the Standard plan up. Workspace engagement writes back to the opportunity or deal record, CRM fields can populate workspace content, and order form data can sync. Neither integration is available on the free plan.

### Can I put Dock workspaces on my own domain?

Only on the Enterprise plan, which covers custom domain and custom sending addresses. Premium at $1,000 per month removes the Dock logo from buyer-facing pages but the URL remains a Dock domain. Teams whose primary requirement is a fully white-labelled portal should price the Enterprise contract before assuming Premium is enough.

### Does Dock have an API?

Full REST API access is Enterprise-only. Webhooks and custom fields are available on Premium. Notably, Dock's MCP server is available on every plan including Free, so Claude, ChatGPT, and Gemini can read Dock content even where the REST API is not licensed.

### Dock vs Trumpet: which should a small sales team pick?

Trumpet starts cheaper on a per-seat basis and is the better fit for a small team that just needs polished deal rooms and mutual action plans. Dock's flat $350 per month is harder to justify below roughly five users, but it becomes competitive when a team would otherwise buy a separate content management tool, a light LMS, and a client-portal build alongside the sales room.

### Can Dock be used for customer onboarding, not just sales?

Yes, and that is one of its distinguishing traits. The workspace created during the deal converts into the onboarding hub: tasks are reassigned to the implementation owner, sales content is swapped for setup guides and courses, and the customer keeps the same URL. That continuity is the main reason customer success teams end up as co-buyers.

### Is Dock SOC 2 compliant?

Yes, Dock holds SOC 2 Type II and states GDPR compliance, with annual penetration testing, encryption in transit and at rest, mandatory SSO and MFA on internal systems, and a published subprocessor list. Enterprise SSO through Okta or Azure and SCIM provisioning require the Enterprise plan; other tiers support Google and Microsoft sign-in.

### Who owns Dock and how big is the company?

Dock is independent and venture-backed, founded in 2021 by Alex Kracov, Victor Kmita, and Luc Chaissac, several of them previously at Lattice. It has raised roughly $6.5 million across two seed rounds (2022 and 2023) and operates as a small distributed team from San Francisco. It has not been acquired.

### What are the biggest complaints about Dock?

The most consistent themes in user reviews are formatting and layout constraints in the workspace editor, occasional slowness on content-heavy workspaces, and integration coverage that is thinner than larger enablement suites. On the commercial side, the common objection is that white-labelling, API access, and enterprise SSO sit at price points well above the $350 entry tier.

## Editorial verdict

Dock is the most expansive product in the digital sales room category and the one that takes the post-sale half seriously. Treating the sales room, the onboarding plan, and the ongoing client portal as one object is the right idea, and the content library, playbooks, courses, and order forms around it mean a mid-sized revenue team can plausibly consolidate three or four subscriptions here. The 2026 AI work is substantive rather than decorative, and shipping MCP on the free plan is a genuinely forward move. The catch is the price shape: a flat $350 per month makes it poor value below five users, the features most buyers assume are basic (logo removal, custom domain, API, Okta SSO) live at $1,000 per month or on an enterprise contract, and there is no trial of the tier that carries CRM sync. Buy Dock if your deals are multi-stakeholder, your onboarding is currently a spreadsheet, and you are consolidating tools. If you only need attractive deal rooms for a handful of reps, a cheaper per-seat competitor will do the job for a fraction of the money.

---

Source: SaaSTracker (https://saastracker.org), an independent editorial project. This profile is compiled from public information, carries no peer reviews or paid placement, and was last reviewed 2026-08-23. Awards are judged on published criteria: https://saastracker.org/methodology