# What pairs well with Drip > Drip is a automation tool, and a team running it still has 7 neighbouring categories to staff. The pick in each is Durable for landing page builders, Google Forms for forms & surveys, Less Annoying CRM for sales CRM, SimpleTexting for SMS marketing, Hello Bar for lead capture & popups, Heap for product analytics & session replay and Keywords Everywhere for SEO & content marketing, each the leading tool in that category on published criteria. - Profile: https://saastracker.org/products/drip - Category: Marketing Automation (https://saastracker.org/categories/marketing-automation) - Web version: https://saastracker.org/products/drip/stack ## The stack, category by category | Category | Ideal pairing | Because | Benefit | | --- | --- | --- | --- | | Landing Page Builders | [Durable](https://saastracker.org/products/durable) (Ease of Use) | Drip lists SMS is not available to new users at all among its limits. Durable adds fastest path from nothing to a live. | A campaign page ships the same afternoon without waiting on an engineer. | | Forms & Surveys | [Google Forms](https://saastracker.org/products/google-forms) (Ease of Use) | Drip is built for automation, not forms. Google Forms adds free with any Google account. | Answers arrive structured and routed, rather than as free text somebody has to read and retype. | | Sales CRM | [Less Annoying CRM](https://saastracker.org/products/less-annoying-crm) (Ease of Use) | Drip is built for automation, not CRM. Less Annoying CRM adds unlimited contacts, pipelines, and custom fields at the base. | Every conversation ends up on a record, so a rep leaving does not take the pipeline with them. | | SMS Marketing | [SimpleTexting](https://saastracker.org/products/simpletexting) (Ease of Use) | Drip is built for automation, not SMS. SimpleTexting adds credits roll over on monthly plans. | The urgent message gets read within minutes, on the one channel almost nobody ignores. | | Lead Capture & Popups | [Hello Bar](https://saastracker.org/products/hello-bar) (Ease of Use) | Drip lists subscriber-count billing means dormant contacts are billable among its limits. Hello Bar adds six unit types including the original top bar. | Traffic already on the site turns into addresses, rather than leaving without a trace. | | Product Analytics & Session Replay | [Heap](https://saastracker.org/products/heap) (Ease of Use) | Drip lists owned by Leadpages since 2016 and no longer founder-led among its limits. Heap adds a free plan with 10,000 monthly sessions. | Feature usage and drop-off are measurable, so a roadmap argument can end with evidence. | | SEO & Content Marketing | [Keywords Everywhere](https://saastracker.org/products/keywords-everywhere) (Ease of Use) | Drip lists no push notifications and no in-app messaging among its limits. Keywords Everywhere adds coverage across more than 20 sites including Amazon. | Pages get written for demand that already exists, and ranking movement is visible rather than guessed. | ### Durable for Landing Page Builders Drip lists SMS is not available to new users at all among its limits. Durable adds fastest path from nothing to a live. A campaign page ships the same afternoon without waiting on an engineer. The custom domain is included with a paid subscription rather than being a separate line item, and the free plan is permanent rather than a trial. Unbounce holds Category Leader here, and is worth weighing if that is closer to the problem Drip leaves open. ### Google Forms for Forms & Surveys Drip is built for automation, not forms. Google Forms adds free with any Google account. Answers arrive structured and routed, rather than as free text somebody has to read and retype. A lightweight iframe embed rather than a heavy JavaScript bundle, which is kinder to page-speed scores than most dedicated form embeds. Typeform holds Category Leader here, and is worth weighing if that is closer to the problem Drip leaves open. ### Less Annoying CRM for Sales CRM Drip is built for automation, not CRM. Less Annoying CRM adds unlimited contacts, pipelines, and custom fields at the base. Every conversation ends up on a record, so a rep leaving does not take the pipeline with them. One plan at $15 per user per month with every feature included, which eliminates tier anxiety, add-on creep, and upgrade negotiations entirely. HubSpot CRM holds Category Leader here, and is worth weighing if that is closer to the problem Drip leaves open. ### SimpleTexting for SMS Marketing Drip is built for automation, not SMS. SimpleTexting adds credits roll over on monthly plans. The urgent message gets read within minutes, on the one channel almost nobody ignores. Free inbound SMS makes genuinely two-way conversation economically viable rather than something you ration. Postscript holds Category Leader here, and is worth weighing if that is closer to the problem Drip leaves open. ### Hello Bar for Lead Capture & Popups Drip lists subscriber-count billing means dormant contacts are billable among its limits. Hello Bar adds six unit types including the original top bar. Traffic already on the site turns into addresses, rather than leaving without a trace. Priced on views rather than subscribers, so a large existing email list costs nothing extra to keep growing. ### Heap for Product Analytics & Session Replay Drip lists owned by Leadpages since 2016 and no longer founder-led among its limits. Heap adds a free plan with 10,000 monthly sessions. Feature usage and drop-off are measurable, so a roadmap argument can end with evidence. Enrichment from CRM, billing, and warehouse sources makes behavior sliceable by plan, revenue, and account without front-end changes. Amplitude holds Category Leader here, and is worth weighing if that is closer to the problem Drip leaves open. ### Keywords Everywhere for SEO & Content Marketing Drip lists no push notifications and no in-app messaging among its limits. Keywords Everywhere adds coverage across more than 20 sites including Amazon. Pages get written for demand that already exists, and ranking movement is visible rather than guessed. The overlay model removes the context switch entirely, which in practice means keyword research actually happens rather than being deferred to a session that never occurs. Semrush holds Category Leader here, and is worth weighing if that is closer to the problem Drip leaves open. ## Not a substitute for A buyer chooses between these and Drip rather than running both, so nothing here is paired across them. - **Email Service Providers** (https://saastracker.org/categories/email-service-providers): Email service providers are the platforms that store an audience and send it email at scale: list management, campaign editors, automation, and the sending infrastructure underneath. ## FAQ ### What is the best stack to run with Drip? Drip is a automation tool, and a team running it still has 7 neighbouring categories to staff. The pick in each is Durable for landing page builders, Google Forms for forms & surveys, Less Annoying CRM for sales CRM, SimpleTexting for SMS marketing, Hello Bar for lead capture & popups, Heap for product analytics & session replay and Keywords Everywhere for SEO & content marketing, each the leading tool in that category on published criteria. ### What do I pair with Drip for Landing Page Builders? Durable. Drip lists SMS is not available to new users at all among its limits. Durable adds fastest path from nothing to a live. A campaign page ships the same afternoon without waiting on an engineer. ### How many tools do I need alongside Drip? Drip sits next to 7 other categories in a working automation stack, and its own profile names the gap each one fills. Most teams staff the first two or three and add the rest as the motion grows. ### Do I need Email Service Providers as well as Drip? No. Email Service Providers is a category a buyer chooses between rather than alongside Drip, so pairing across it would mean buying both halves of a decision already made. ### Is Keywords Everywhere worth adding alongside Drip? Drip lists no push notifications and no in-app messaging among its limits. Keywords Everywhere adds coverage across more than 20 sites including Amazon. Pages get written for demand that already exists, and ranking movement is visible rather than guessed. --- Source: SaaSTracker (https://saastracker.org), an independent editorial project. Pairings are the leading tool in each complementary category, chosen on published criteria: https://saastracker.org/methodology. Placement cannot be purchased.