# Fillout

> Fillout is a US-built form, survey, and quiz platform that pairs a drag-and-drop builder with routing workflows, scheduling, payments, PDF generation, login-gated forms, and 50-plus native integrations, sold on a response-metered subscription with a 1,000-responses-per-month free tier, unlimited seats on every plan, and SOC 2 Type II compliance.

- Category: Forms & Surveys (https://saastracker.org/categories/forms-surveys)
- Website: https://www.fillout.com
- Starting price: $15/mo (Starter, billed monthly; $180/yr annually)
- Free plan: 1,000 responses per month with unlimited forms and unlimited seats, including multi-page forms, embedding, conditional logic, calculations, file uploads, pre-fill, payment collection, and workflows.
- Free trial: No time-limited trial needed; the free plan is permanent at 1,000 responses per month
- Founded: 2022, HQ: United States (operating as Restly, Inc.); public trackers list Chicago, Illinois, Ownership: Venture-backed (angel-led seed)
- Profile last reviewed: 2026-08-22
- Canonical profile: https://saastracker.org/products/fillout

## Overview

Fillout is what happens when a form builder takes the operational side seriously. The forms themselves are competitive with anything in the category (multi-page flows, conditional logic, calculations, payments, file uploads, custom CSS), but the differentiator is everything that happens after submit: routing workflows, generated PDFs, scheduled meetings, login forms that let a respondent come back and edit their own submission, and native two-way connections into Airtable, Notion, Google Sheets, and a long list of CRMs.

The pricing model is conventional in a category where two of its rivals have abandoned convention. Fillout meters responses: 1,000 a month on the free plan, 2,000 on Starter at 15 dollars, 5,000 on Pro at 40 dollars, and unlimited on Business at 75 dollars. What it does not meter is people. Every tier, including the free one, has unlimited seats and unlimited forms, which makes Fillout unusually cheap for a larger team collecting a modest number of responses and unusually expensive for a solo founder whose one form went viral.

The company is small and deliberately unglamorous about it. Fillout was founded in 2022 by Dominic Whyte and Antony Toron, operates as Restly, Inc. with a team that public trackers put in the low teens, and announced its seed round in October 2024 alongside the claim that it had been profitable for a year with negative lifetime burn. Backers are 27 individual angels including Elad Gil, Nat Friedman, and Dylan Field rather than an institutional lead. The company reports 100,000-plus organizations using the product.

## How it works

1. You build in a drag-and-drop editor that supports single-question, multi-page, and classic long-form layouts, with premium field types (matrix, ranking, address lookup, signature, payment, scheduling) and a theming system that runs from pre-built themes on the free plan to custom fonts, favicons, and CSS on Pro.

2. Logic is where Fillout separates from the pack. Conditional visibility and page routing work as expected, calculations feed scores and prices, and pre-fill lets you populate a form from URL parameters or from a connected data source, so a respondent sees their own record rather than a blank page. Login forms take that further: respondents authenticate, then read and edit their existing submission.

3. After submission, workflows fire. Fillout can route the response by rule, write to or update a record in Airtable, Notion, Google Sheets, or a CRM, generate a PDF from the answers, send a custom-domain email, hit a webhook, or hand off to a scheduling flow. This is the part that makes Fillout a front end for an operational process rather than a data-collection endpoint.

4. Distribution covers a hosted link, QR code, custom domain on Business, and four embed modes (popup, slider, side tab, full screen), plus an internal-only mode for forms that should never be public. Analytics and partial-submission capture sit on the Business tier, which is worth knowing before you assume drop-off data comes with Pro.

## Best for

Startups and small operations teams that want a form to actually do something: route to an owner, write into Airtable or Notion, generate a document, book a meeting. Especially strong for teams of five to fifty, since seats are unlimited on every plan and only the response count is billed.

## Not the right fit for

- High-volume public forms on a tight budget; anything past 5,000 responses a month forces the 75-dollar Business tier, where Tally and Youform would still be free.
- Teams that only need a simple contact or signup form; the workflow depth is wasted and the response meter is a cost the unlimited-free tools do not impose.
- Product teams wanting behavior-triggered in-app surveys; Fillout builds standalone and embedded forms, not in-product survey targeting, which is Formbricks' job.
- Anyone requiring self-hosting or full data ownership; Fillout is cloud-only with no open-source or on-premise option.
- Buyers who need drop-off analytics or partial submissions cheaply; both are gated to the 75-dollar Business plan rather than included at Pro.

## Features

### Form building and design

A conventional but complete builder with a real white-label story.

- **Drag-and-drop builder**: Multi-page flows, one-question-at-a-time layouts, and classic scrolling forms in the same editor, with unlimited forms on every plan including free.
- **Premium field types**: Matrix grids, ranking, address lookup, signature, payment, and scheduling fields become available from the Starter tier upward; the core field set is free.
- **Themes and white-labeling**: Pre-built themes free, custom themes and logo on Starter, branding removal plus custom fonts, favicon, and CSS on Pro. Business adds a custom domain.
- **AI form generation**: AI form, survey, and quiz builders generate a draft structure from a description, alongside a Google Forms importer for teams migrating off the free default.
- **Embed modes**: Popup, slider, side tab, and full-screen embeds, plus a hosted link and QR code, so the same form can serve a website widget and an offline campaign.

### Logic, routing, and workflows

The reason to pick Fillout over a cheaper builder.

- **Conditional logic and page routing**: Show or hide questions and route respondents down different paths by answer, available from the free plan rather than held for a paid tier.
- **Calculations**: Numeric variables for quiz scoring, lead scoring, and price computation, feeding both the respondent-facing result and downstream routing.
- **Workflows**: Post-submission automation that routes responses, updates connected records, triggers emails, and calls webhooks; Enterprise removes the workflow-run cap.
- **Pre-fill and pre-fetch**: Populate fields from URL parameters on any plan, and on Business pre-fetch data from a connected source so the respondent sees their existing record.
- **Login forms**: Authenticated forms where a respondent signs in and edits their previous submission, a genuinely uncommon capability in this price band (Starter and up).
- **Custom endings and redirects**: Different thank-you screens or redirect targets by logic branch, so a qualified lead and a disqualified one end in different places (Starter and up).

### Documents, payments, and scheduling

Post-submission machinery that usually requires separate tools.

- **PDF generation**: Turn a submission into a formatted PDF document, useful for contracts, quotes, applications, and record-keeping.
- **Payment collection**: Take payments inside the form, included from the free plan, with calculations able to determine the amount.
- **Scheduling**: Book meetings as part of the form flow rather than redirecting to a separate calendar tool after submit.
- **Signature collection**: In-form e-signature capture, with an AI signature generator among the free tools.
- **Custom emails from your domain**: Pro adds branded notification and confirmation emails sent from a custom domain instead of Fillout's.

### Data, integrations, and analytics

Two-way connections into the databases small teams actually use.

- **50-plus native integrations**: First-party connectors rather than Zapier-only relays, with Airtable, Notion, Google Sheets, and CRM destinations the headline cases.
- **Flexible data views**: Submissions can be filtered, sorted, and viewed inside Fillout rather than only exported, which keeps light triage in the tool.
- **Form analytics**: Visit, completion, and funnel analytics, gated to the Business tier. Buyers on Pro should not assume they get drop-off data.
- **Partial submissions**: Capture answers from people who abandon mid-form, also a Business-tier feature.
- **Real-time collaboration**: Multiple teammates edit a form simultaneously, and seats are unlimited on every plan so collaboration is never a billing event.
- **Enterprise database scale**: The Enterprise tier advertises 1M-plus database records, unlimited workflow runs, unlimited revision history, and audit logs.

### Security and access control

The strongest compliance posture among the independent form builders here.

- **SOC 2 Type II**: Advertised on the marketing site, which matters when a form collects customer or employee data and procurement asks for evidence.
- **256-bit AES encryption**: Data encrypted at rest, stated publicly rather than left to a trust-center request.
- **CAPTCHA and spam controls**: Bot protection on public forms from the Starter tier upward.
- **Internal-only forms**: Forms that are never publicly reachable, for HR, ops, and internal request workflows.
- **SSO and audit logs**: Reserved for the custom-priced Enterprise tier, along with dedicated support and custom agreements.

## Use cases

- **Ops lead running intake into Airtable**: Requests arrive by email and Slack, get retyped into an Airtable base, and routing to the right owner depends on someone reading each one. Outcome: A Fillout form writes directly into the base, a workflow routes by category and assigns an owner, and a login form lets requesters check and update their own record without an Airtable seat.
- **Sales team qualifying inbound leads**: A contact form dumps everything into one inbox; sales cannot tell a 10-seat trial from an enterprise evaluation until someone replies. Outcome: Calculations score the response, routing sends qualified leads to a scheduling step that books a call immediately and unqualified ones to a self-serve ending, with the record written to the CRM on submit.
- **Services business issuing quotes**: Every enquiry turns into a manual quote document assembled from a template, and the turnaround is measured in days. Outcome: The form prices the job with calculations, generates a branded PDF quote automatically, emails it from the company's own domain, and takes a deposit in the same flow.
- **Twenty-person startup with many form owners**: Marketing, recruiting, support, and ops all need forms, and a per-seat tool would mean paying for twenty editors or funnelling every request through one person. Outcome: Fillout's unlimited seats on every tier let all four teams build their own forms while the company pays only for the aggregate response volume.

## Pricing

Response-metered subscription across five tiers (Free, Starter, Pro, Business, Enterprise) with unlimited seats and unlimited forms on every plan; annual billing saves roughly 20 percent.

- **Free**: $0 per month. 1,000 responses per month; Unlimited forms and unlimited seats; Conditional logic, calculations, workflows, pre-fill; Payment collection and file uploads. Unusually complete for a free tier: logic, payments, and workflows are all included, and only the response count is capped.
- **Starter**: $15 per month ($180/yr billed annually, about 20% off). 2,000 responses per month; Custom endings and redirect on completion; Login forms and CAPTCHA; Premium field types, custom themes, add your logo.
- **Pro**: $40 per month ($480/yr billed annually). 5,000 responses per month; Remove Fillout branding; Custom emails from your domain and custom share links; Custom fonts, favicon, and CSS. The first tier that looks fully like your own product, but still no analytics or partial submissions.
- **Business**: $75 per month ($900/yr billed annually). Unlimited responses; Form analytics and partial submissions; Custom domain and custom code; Pre-fetch data and priority support. Where the response meter stops mattering, and also where the two features most teams expect earlier (analytics, partial submissions) finally appear.
- **Enterprise**: Custom not published. SSO and audit logs; 1M-plus database records; Unlimited workflow runs and revision history; Dedicated support and custom agreements.

Billing notes:

- Seats are unlimited on every plan including Free, so team size never changes the bill. Only response volume does.
- Annual billing is advertised at roughly 20 percent off monthly: $180 a year on Starter, $480 on Pro, $900 on Business.
- The response meter is monthly, not annual, which is friendlier than Paperform's yearly quota but means one viral month can push you a tier upward.
- Analytics and partial submissions are Business-only. Teams that assume drop-off data comes with Pro will be surprised.
- Enterprise pricing is not published; it is the only tier that requires a conversation.
- Pricing current as of August 2026.

Value assessment: Fillout is priced for teams, not individuals. Because seats are unlimited on every tier, a twenty-person company collecting 4,000 responses a month pays 40 dollars, which no per-seat competitor comes close to matching, and Paperform would charge 99 dollars plus per-user fees for a comparable setup. The weakness is the opposite case: a solo founder whose single form draws 8,000 responses jumps from 40 dollars to 75 while Tally and Youform stay at zero. The Business tier is also where the value judgment gets awkward, because analytics and partial submissions being gated there means the jump from Pro to Business is often about features rather than volume. Buy Fillout for the workflows, the integrations, and the SOC 2 report; do not buy it to save money on a simple form.

## Strengths

- Workflow and routing depth well beyond a normal form builder: post-submission automation, record updates, PDF generation, and scheduling in one flow.
- Unlimited seats and unlimited forms on every plan including free, which makes it the cheapest option in the category for teams with many form owners.
- Login forms and pre-fetch let respondents authenticate and edit their own submissions, a capability most rivals in this price band simply do not have.
- SOC 2 Type II and published encryption details make it the easiest of these five to get through a vendor security review.
- 50-plus native integrations, including two-way work with Airtable, Notion, and Google Sheets, rather than pushing everything through Zapier.
- Financially sound in an unusual way: profitable with negative lifetime burn per the company's own 2024 seed announcement, backed by angels rather than a growth-pressured fund.

## Limitations

- Responses are metered on every tier below Business, which is a real cost disadvantage against Tally and Youform for public, high-volume forms.
- Form analytics and partial submissions are locked to the 75-dollar Business tier, which feels late given both are table stakes elsewhere.
- No in-app or behavior-triggered survey targeting; Fillout collects, it does not run product research inside your application.
- Cloud-only with no self-hosting or open-source option, so data-sovereignty-driven buyers have to look at Formbricks instead.
- A team in the low teens supporting 100,000-plus organizations means support depth is thin outside the priority tiers, and priority support itself starts at Business.
- The product surface has grown wide (forms, workflows, scheduling, PDFs, AI, a separate Zite product), and breadth at a company this size is a risk worth watching.

## Comparisons

- **Fillout vs Tally**: Tally never counts responses and charges a flat 20 euros for the workspace; Fillout counts responses but never counts seats and does far more after submit. If the form is a form (signup, waitlist, application, feedback), Tally wins on cost outright. If the form has to route, update a database record, generate a document, or book a meeting, Fillout is doing work Tally cannot do at any price.
- **Fillout vs Paperform**: Both aim at operational forms, but they meter differently and that decides most evaluations. Paperform bills submissions annually and charges per user above three seats; Fillout bills responses monthly with unlimited seats. Paperform is stronger on design freedom, its template library, and Papersign for standalone e-signature documents; Fillout is stronger on workflows, native database integrations, login forms, and compliance evidence.
- **Fillout vs Youform**: Youform is the budget play: unlimited free responses and a 29-dollar Pro plan, but capped at 3 team members and with none of Fillout's workflow, database, or compliance depth. Fillout is the tool you graduate to when the form stops being a questionnaire and starts being a process. A startup can genuinely start on Youform and move to Fillout when routing and integrations become the bottleneck.
- **Fillout vs Formbricks**: These solve different halves of the problem. Fillout is a hosted form builder aimed at forms people arrive at, from a link, an embed, or an email; Formbricks is an open-source survey platform aimed at surveys that find people inside a product, triggered on an action or a user attribute. Self-hosting Formbricks is also the only way either tool costs nothing at volume, which matters if response counts are high or the data cannot leave your infrastructure. Pick Fillout for external-facing forms with logic and integrations, Formbricks for in-product research you want to own outright.

## Implementation

- Setup time: A basic form is a same-hour job. A routed workflow that writes into Airtable, generates a PDF, and books a meeting is realistically a half day to a day of configuration and testing.
- Learning curve: Low for form building, moderate for workflows. The concepts that take longest to internalize are pre-fill versus pre-fetch and how login forms scope a respondent to their own record.
- Onboarding: Fully self-serve through Business, with documentation and templates. Only Enterprise involves a sales conversation, and priority support begins at Business.
- Migration: A Google Forms importer is offered directly, which covers the most common migration. Moving from Typeform or Jotform means rebuilding forms manually, and historical submissions need to be exported and stored separately since they will not populate a new Fillout form's response table.

## Platform, API & security

- Platforms: Web app, Embeds (popup, slider, side tab, full screen), Hosted links and QR codes, Custom domains (Business and up)
- API: Native integrations and webhooks are the primary programmatic surface, with workflows handling post-submission logic; Enterprise adds higher database record limits and unlimited workflow runs.
- Compliance: SOC 2 Type II, 256-bit AES encryption at rest, CAPTCHA and spam protection on public forms
- Data residency: Not published in detail on public pages.
- SSO: Available on the custom-priced Enterprise tier only.
- Security notes: Internal-only forms, login-gated forms, and password-style access controls cover common access needs, and audit logs are Enterprise. The published SOC 2 Type II claim is the practical differentiator against Tally, Youform, and Paperform's lower tiers.

## Support

- Channels: Email support on all plans, Priority support (Business), Dedicated support (Enterprise), Help center and templates
- Documentation: Product documentation plus a large library of templates and AI-assisted builders (form, survey, quiz) that double as starting points.
- Community: No large official forum; presence is concentrated in no-code and Airtable communities where Fillout is a common recommendation as an Airtable form front end.

## Company

- Founded: 2022
- Founders: Dominic Whyte, Antony Toron
- Headquarters: United States (operating as Restly, Inc.); public trackers list Chicago, Illinois
- Ownership: Venture-backed (angel-led seed)
- Employees: Roughly 13 to 15 (third-party company trackers, 2026)
- Funding: Seed round announced October 2024 with 27 individual backers including Elad Gil, Nat Friedman, and Dylan Field; amount not disclosed. The company stated it had been profitable for the prior year with negative lifetime burn.

Funding history:

- Seed (2024): Not disclosed. Announced alongside Fillout 2.0; 27 angel investors, no institutional lead named, company profitable at the time of the raise.

Timeline:

- 2022: Fillout founded by Dominic Whyte and Antony Toron, with a team drawn from Microsoft, Retool, and Jet.com, initially positioned around forms that write into Airtable and Notion.
- 2023: The product expands past collection into post-submission workflows, scheduling, and PDF generation, and the native integration count grows past 50.
- 2024: Fillout 2.0 ships and the company announces a 27-angel seed round in October, disclosing profitability and negative lifetime burn rather than a headline valuation.
- 2025: SOC 2 Type II and enterprise features (SSO, audit logs, higher record limits) arrive, alongside AI form, survey, and quiz builders.
- 2026: Marketing reports 100,000-plus organizations; the lineup now includes an AI agent and a companion product, Zite, alongside the core form platform.

## Integrations

Airtable, Notion, Google Sheets, Slack, Stripe (payments), Calendar and scheduling providers, CRM destinations, Webhooks, Zapier, 50+ native integrations (vendor count)

## FAQ

### What is Fillout?

Fillout is a form, survey, and quiz platform built around what happens after submit: routing workflows, database writes into Airtable and Notion, PDF generation, scheduling, payments, and login-gated forms that respondents can return to and edit. It sells on a response-metered subscription with unlimited seats on every plan.

### How much does Fillout cost?

Free covers 1,000 responses a month. Starter is 15 dollars a month for 2,000 responses, Pro is 40 dollars for 5,000, and Business is 75 dollars for unlimited responses, with roughly 20 percent off on annual billing. Enterprise pricing is custom. Seats and forms are unlimited on every tier.

### Is Fillout's free plan good enough to run a startup on?

For most early-stage teams, yes. It includes unlimited forms, unlimited seats, conditional logic, calculations, workflows, file uploads, and payment collection, capped only at 1,000 responses a month. You will hit the branding removal wall (Pro) before you hit the response wall on most internal or low-traffic forms.

### Does Fillout charge per user?

No. Every plan, including the free one, has unlimited seats. This is Fillout's most underrated pricing feature: a twenty-person team pays the same as one person for the same response volume, which is the opposite of Paperform's per-user model above three seats.

### What are Fillout login forms?

Login forms require the respondent to authenticate before filling the form, which lets them view and edit their own previous submission rather than starting a new one. Combined with pre-fetch on the Business tier, this turns a form into a lightweight self-serve portal, which is rare at this price.

### Is Fillout SOC 2 compliant?

Yes, Fillout advertises SOC 2 Type II compliance along with 256-bit AES encryption at rest. That makes it the easiest of the independent form builders in this category to push through a vendor security review, since Tally and Youform publish GDPR posture but not a SOC 2 report.

### Does Fillout have analytics?

Yes, but they are gated to the 75-dollar Business tier, along with partial-submission capture. If drop-off analysis matters to you, budget for Business rather than assuming Pro covers it, or use a tool where analytics come earlier.

### Can Fillout replace Airtable forms?

That is one of its most common uses. Fillout writes into and reads from Airtable bases with far more control than Airtable's native forms, supporting conditional logic, multi-page layouts, payments, and record updates, and it lets external respondents interact with base data without needing an Airtable seat.

### Fillout or Tally?

Tally if the form is just a form and cost matters, since it never meters responses and charges a flat 20 euros. Fillout if the form is the front end of a process that needs routing, database writes, documents, or scheduling, or if procurement wants a SOC 2 report. Teams often run both.

### Who owns Fillout and is it well funded?

Fillout was founded in 2022 by Dominic Whyte and Antony Toron and operates as Restly, Inc. with a team in the low teens. It raised a seed round in October 2024 from 27 individual angels including Elad Gil, Nat Friedman, and Dylan Field, and disclosed that it was already profitable with negative lifetime burn.

## Editorial verdict

Fillout is the most capable form platform in this group and the one that most deserves to be called a platform. Workflows, native database integrations, login forms, PDF generation, and scheduling combine into something closer to a lightweight operations tool than a questionnaire builder, and the unlimited-seat pricing makes it genuinely cheap for a team where many people own forms. Two things should give buyers pause: the response meter, which is a straight loss against Tally and Youform for public high-volume forms, and the decision to hold analytics and partial submissions until the 75-dollar tier. Buy it for the workflows and the SOC 2 report, not to save money on a contact form.

## SaaSTracker awards

- Momentum (Forms & Surveys, Summer 2026): "Grew from form builder into a workflow engine with scheduling and payments, while staying metered by response."

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Source: SaaSTracker (https://saastracker.org), an independent editorial project. This profile is compiled from public information, carries no peer reviews or paid placement, and was last reviewed 2026-08-22. Awards are judged on published criteria: https://saastracker.org/methodology