# Floik

> Floik is an AI-powered demo and guide platform that turns a single screen capture into three different outputs: an interactive click-through demo, a step-by-step written guide, and an explainer video, each called a Flo, with AI transcription, subtitles, voiceover and translation, custom branding and domains, and exports to MP4, PDF and HTML; it was founded in 2022 in Bengaluru and acquired by Kovai.co in late 2024 to strengthen the Document360 knowledge management platform.

- Category: Product Onboarding & PLG (https://saastracker.org/categories/product-onboarding)
- Website: https://www.floik.com
- Starting price: $0 (Starter, 5 published Flos), then $16/mo for guides or $39/mo for the full product, billed annually
- Free plan: One user, five published Flos and a ten-item creation limit, with AI transcription, subtitles, basic insights, embedding and sharing.
- Free trial: 14-day premium trial, and the Starter plan needs no credit card
- Founded: 2022, HQ: Bengaluru, India, under London-headquartered Kovai.co, Ownership: Acquired, owned by Kovai.co
- Profile last reviewed: 2026-08-22
- Canonical profile: https://saastracker.org/products/floik

## Overview

Floik's premise is efficiency rather than depth. Most teams need three things from one workflow recording: something clickable for a prospect on the website, something written for the help center, and something watchable for an email or a training sequence. Every other tool in this segment makes you pick one and produce the others separately. Floik produces all three from a single capture, and prices the whole thing under what a single-purpose competitor charges.

That makes it primarily an interactive demo tool for prospects, with a documentation side that reaches signed-up users too. The interactive demo half competes directly with Storylane, Arcade and Supademo; the step-by-step guide half competes with Guidde and with written documentation tools. It is not an in-app onboarding platform: nothing from Floik runs inside your product for a logged-in user, and it cannot anchor tooltips to your live DOM, segment by user attributes, or drive a checklist from real completion events.

The company was founded in 2022 by Vartika Bansal and Vidyasankar Krishnamurthy in Bengaluru, backed by Elevation Capital, and reached more than 8,000 users before being acquired by Kovai.co, a London-headquartered B2B SaaS group, effective 31 October 2024. Kovai's stated reason was to fold Floik's interactive capabilities into Document360, its knowledge management product, and six members of the Floik team including the CTO moved across.

That ownership is the most important thing on this page. Floik still sells standalone with published self-serve pricing, which is why it qualifies here, but its strategic purpose inside Kovai is to make Document360 better. A buyer should assume the roadmap is now set by knowledge management priorities rather than by demo platform ambitions, and should weight that against a price that is genuinely the lowest in this segment: free for five published Flos, $16 a month for guides only, $39 a month for the full product.

## How it works

1. You capture a workflow once by recording your screen. Floik processes the recording with AI, transcribing it, generating subtitles, splitting it into steps and preparing it for whichever output you want. Nothing is installed inside your product, so there is no engineering ticket, no third-party script in your application and no performance or content security policy question about your own runtime.

2. You then choose the format, or all three. The same capture becomes an interactive demo a viewer clicks through, a step-by-step guide with numbered screenshots and written instructions, or an explainer video with AI voiceover. This is the whole point of the product: the expensive part is capturing and structuring the workflow, and Floik amortizes that across three deliverables.

3. You edit and brand. Pro and above remove Floik branding and add your own, with a custom domain so the assets live under your name. Pro Plus adds page editing and text overlays, which is where you clean up a captured screen and annotate it properly rather than accepting what the recorder gave you.

4. Then you distribute. Share a link, embed anywhere, or export to MP4, PDF or HTML depending on whether the destination is a landing page, a help article, a slide deck or an email. Basic insights report engagement on the free tier, with more detail on paid plans, and AI translation produces localized versions without recapturing anything.

## Best for

Very small B2B SaaS teams and solo founders who need demos, help guides and explainer videos but can only justify one subscription, and who value getting three formats from one recording more than they value depth in any single one.

## Not the right fit for

- Teams that need in-app onboarding; Floik makes assets that live outside your product, so it cannot anchor tooltips to live elements, segment users, or run checklists against completion events the way Userpilot, UserGuiding or Product Fruits do.
- Anyone who needs HTML capture, sandbox demos or A/B testing; none of those exist here, and Storylane, Supademo and Walnut all offer at least one of them.
- Teams with more than five creators; Pro Plus tops out at five users and everything above it is an Enterprise conversation.
- Buyers who need a vendor whose only priority is the demo product; since the Kovai acquisition, Floik's strategic job is strengthening Document360, and the roadmap should be read in that light.
- Video-heavy teams on the Pro tier; the ten-minute-per-video limit is a real ceiling for anything approaching a training module.

## Features

### Output formats

The reason to buy Floik: one capture, three deliverables.

- **Interactive demos**: Click-through product experiences a prospect drives themselves, which is the prospect-facing half of the product and the direct competitor to Storylane, Arcade and Supademo.
- **Step-by-step guides**: Numbered written instructions with screenshots generated from the same recording, aimed at help centers and internal procedure documentation.
- **Explainer videos**: Narrated video from the same capture, for launch emails, onboarding sequences and social.
- **Guide-only plan**: A separate $16 per month tier that sells the step-by-step guide format alone, which is the cheapest published price anywhere in this category.
- **Exports to MP4, PDF and HTML**: Take the output somewhere else entirely: a deck, a printed procedure, a self-hosted page. Available from the Pro tier.

### Capture and AI

The processing that makes one recording usable three ways.

- **Screen recording capture**: Records the workflow once, with no developer involvement and nothing installed inside your product.
- **AI transcription**: Converts the recording to text automatically, which is what enables step splitting and the written guide output. Available on the free tier.
- **AI subtitles**: Automatic captions on video output, included even on the free Starter plan.
- **AI voiceover**: Synthetic narration over the video and demo output, available on Pro and above.
- **AI translation**: Localized versions generated from an existing Flo rather than recaptured, which is on the paid tiers rather than reserved for enterprise as it is at Guidde.

### Editing and branding

Modest but sufficient, with the useful parts on Pro Plus.

- **Page editing**: Edit the captured page content on the Pro Plus tier, which is how you remove an embarrassing number or a real customer name from a screen.
- **Text overlays**: Annotate captured screens with explanatory text, also on Pro Plus.
- **Custom branding**: Remove Floik branding and apply your own colors and logo from the Pro tier onward.
- **Custom domain**: Serve Flos from your own domain rather than the vendor's, available on Pro rather than gated to enterprise, which is unusually generous.
- **Team space**: Shared workspace for up to five users on Pro Plus, with roles and permissions arriving on Enterprise.

### Distribution and measurement

Straightforward sharing with light analytics.

- **Embed anywhere**: Drop a Flo into a landing page, a help article or an email, available from the free tier.
- **Share links**: Trackable links for outbound, sales sequences and support replies.
- **Basic insights**: Engagement reporting on the free tier, with more detail on paid plans. This is the shallowest analytics layer in the segment and should be treated as a limitation rather than a feature.
- **Unlimited Flos on paid tiers**: The free plan caps you at five published and ten created; Pro removes both limits.
- **Custom CMS integration**: Enterprise-tier integration with a content management system, which is where the Document360 relationship becomes visible.
- **SSO, roles and permissions**: Enterprise tier, alongside a dedicated Slack channel and customer success manager.

## Use cases

- **Solo founder with no content budget**: The website needs a demo, the help center needs articles, and the onboarding email needs a video, and there is money for exactly one tool. Outcome: One recording per workflow produces all three formats, the free tier covers the first five, and the upgrade to $39 Pro happens only when Floik branding starts appearing in front of customers.
- **Support lead documenting recurring questions**: The same five questions dominate the ticket queue and the existing help articles are text-only with screenshots from an old release. Outcome: The $16 Guide plan produces numbered step-by-step guides with current screenshots for each workflow, embedded directly in the help center, without buying a full demo platform.
- **Product marketer at a five-person startup**: A feature launch needs a demo for the landing page, a guide for the docs and a video for the announcement email, all by Thursday. Outcome: One capture on Pro Plus yields all three, page editing removes the test data visible in the recording, and AI translation covers the second language market without a rebuild.
- **Agency producing client onboarding material**: Several clients each need walkthrough content for their own tools, and per-client subscriptions to a demo platform would destroy the margin. Outcome: Pro Plus covers five users under one bill, custom domains keep each client's assets on-brand, and exports to MP4 and PDF let the agency hand over files rather than a vendor login.

## Pricing

Freemium per-user subscription with no viewer meter, split by output format and by editing depth. There is no monthly active user charge because Flos are hosted by Floik rather than running inside your product.

- **Starter**: $0 per month. 1 user; 5 published Flos, 10 creation limit; AI transcription and subtitles; Embed anywhere and share links; Basic insights. Floik-branded, and the publish cap is the constraint rather than the feature set.
- **Guide**: $16 per month billed annually ($19 monthly), 1 user. Step-by-step guides only; Unlimited guides; Custom branding; Embed and share; No interactive demos or explainer videos. The cheapest published price in this entire category, aimed squarely at documentation.
- **Pro**: $39 per month billed annually ($49 monthly), 1 user. Unlimited Flos across all three formats; AI voiceover and translation; Custom branding and custom domain; Exports to MP4, PDF and HTML; 10 minute per video limit. The full product for one person, and the tier most small teams should evaluate.
- **Pro Plus**: $119 per month billed annually ($159 monthly), 5 users. Everything in Pro for 5 users; Page editing; Text overlays; Team space; Shared library and collaboration. Page editing is the feature that matters here, because it is how you sanitize a captured screen.
- **Enterprise**: Custom quoted annually. SSO; Roles and permissions; Custom CMS integration; Dedicated Slack channel and CSM; Custom limits.

Billing notes:

- There is no viewer or monthly active user meter on any tier. Audience size never enters the bill, which is the structural advantage this whole segment holds over in-app onboarding platforms.
- Modelled bill at 2,000 monthly viewers: $0 on Starter, $16 on Guide, or $39 on Pro, billed annually. Viewer count is irrelevant to the calculation.
- Modelled bill at 20,000 monthly viewers: identical, $0, $16 or $39. Ten times the audience costs nothing extra, where the same growth on Userpilot, UserGuiding or Candu would multiply your invoice.
- The headline prices are annual rates. Monthly billing is materially more expensive: $19 rather than $16 on Guide, $49 rather than $39 on Pro, $159 rather than $119 on Pro Plus.
- The bill scales on users only. Pro is a single seat, Pro Plus covers five, and beyond that you are in an Enterprise conversation, which is a low ceiling compared with Arcade adding seats at $50 each up to ten.
- Pro carries a ten-minute-per-video limit, which is easy to miss and is a real constraint for anything longer than a focused walkthrough.
- The free Starter plan caps published Flos at five and total creations at ten, and applies Floik branding, which is the deliberate upgrade prompt.

Value assessment: On pure cost per deliverable, Floik is the best value in this category and it is not close: $39 a month produces interactive demos, written guides and explainer videos from one recording, where Storylane, Arcade and Supademo each charge $50 for one of those three and Guidde charges separately for another. The $16 Guide plan is the cheapest published price anywhere in this comparison set. What you give up is depth in every direction. There is no HTML capture, no sandbox demo, no A/B testing, no branching, and the analytics are the thinnest here. The seat ceiling is five. And the ownership question is real: since the Kovai acquisition, Floik's strategic purpose is strengthening Document360 rather than winning the demo platform market. Buy it because three formats for forty dollars solves a real problem for a team of one to five, not because it is going to out-execute better-funded specialists.

## Strengths

- One capture produces three formats, which is a genuine structural efficiency rather than a marketing line, and it removes the usual choice between a demo, a guide and a video.
- The lowest published prices in this category: free for five Flos, $16 for guides only, $39 for the full product billed annually.
- No viewer meter of any kind, so audience growth never changes the bill.
- Custom domain on the $39 Pro tier, where most competitors reserve it for enterprise contracts.
- AI translation on paid tiers rather than gated to enterprise, which is a meaningful advantage over Guidde for a small multilingual team.
- Exports to MP4, PDF and HTML mean the output is not trapped in the vendor's player, which matters if you ever leave or need to hand files to a client.
- Nothing is installed in your product, so there is no third-party script, no page-weight cost and no content security policy review of your own application.
- Backing by an established parent in Kovai.co reduces the risk of the sudden shutdown that has taken out several small vendors in this space.

## Limitations

- No HTML capture, so demos are image-based and a UI change means recapturing rather than editing markup, which is the same trap Arcade's mid tier has.
- No sandbox demos, no branching and no A/B testing, all of which competitors at similar prices offer at least one of.
- Analytics are the shallowest in the segment: basic insights rather than per-step dropoff and conversion reporting.
- The ten-minute video limit on Pro is a hard ceiling for training-length content.
- Seats stop at five on Pro Plus, so a growing content team hits an Enterprise conversation earlier than with Arcade or Supademo.
- Since the Kovai acquisition in late 2024, Floik's strategic role is feeding Document360's knowledge management capabilities, so standalone roadmap investment is a reasonable thing to question before a multi-year commitment.
- Page editing, the only real sanitization tool, sits on the $119 Pro Plus tier, which means Pro users publishing captures of real screens have limited ability to clean them up.
- It does nothing for signed-up users inside your product, so it complements an in-app onboarding platform rather than replacing one.

## Comparisons

- **Floik vs Storylane**: Storylane is the serious demo platform, with editable HTML captures, personalization tokens and A/B testing, though those features cost $625 per month. Floik is $39 and gives you demos, guides and videos from one capture with none of that depth. Take Storylane when the demo is load-bearing on a high-traffic landing page and you need to test and personalize it; take Floik when a small team needs several content formats cheaply and nobody is going to run an experiment anyway.
- **Floik vs Arcade**: Arcade costs $50 a seat and produces noticeably better-looking demos, with brand kits, branching, a Figma plugin and analytics integrations into PostHog, Mixpanel and Amplitude. Floik costs $39 and produces three formats instead of one, but with weaker polish and much thinner analytics. Choose Arcade if the demo represents your brand on a public landing page; choose Floik if breadth of output matters more than visual quality.
- **Floik vs Supademo**: Supademo matches Floik on price bracket but is a deeper demo product: branching, dynamic variables, desktop and mobile capture, an in-app demo hub, and screenshot replacement for keeping demos current. Floik counters with the written guide and explainer video formats from the same capture. Pick Supademo if demos are the main job and maintenance matters; pick Floik if you genuinely need three formats and cannot buy two tools.
- **Floik vs Guidde**: Guidde is the stronger documentation product, with automatic tagging, web-style search, role personalization, request routing and SCORM export, at $19 to $39 per creator. Floik's $16 Guide plan undercuts it, and Floik adds interactive demos that Guidde does not do at all. Take Guidde if building a findable knowledge library is the goal; take Floik if you want written guides and clickable demos from one subscription.
- **Floik vs Walnut**: Walnut starts at $575 per month for three editor seats and sells governed, personalized, seat-managed demos with SSO, SCIM and digital sales rooms to sales organizations. Floik starts free and reaches its full product at $39. They are not really competing for the same buyer: Walnut is bought by a VP of Sales with a rep team to equip, Floik is bought by a founder or a marketer who needs content this week.
- **Floik vs Chameleon**: Chameleon is an in-app onboarding platform for users who have already signed up, with live DOM anchoring, sophisticated targeting and automated detection of broken flows, metered by monthly active users. Floik makes assets that live outside your product for people who mostly have not signed up yet. They cover opposite halves of the funnel, and a team that buys Floik expecting in-app guidance will find no segmentation, no event triggers and nothing running inside the application.

## Implementation

- Setup time: Under an hour to a first published Flo. Record the workflow, let the AI process it, pick a format, brand it, publish. No engineering involvement, nothing installed in your product, and no configuration required before the first useful output exists.
- Learning curve: Very low. Floik is deliberately simpler than its competitors, which is both the appeal and the constraint: there is less to learn because there is less to configure. The one place judgement is needed is deciding which of the three formats a given workflow actually deserves, since producing all three for every workflow creates a maintenance burden three times larger than necessary.
- Onboarding: Fully self-serve across Starter, Guide, Pro and Pro Plus, with a 14-day premium trial and no credit card needed for the free plan. Enterprise adds a dedicated Slack channel and a customer success manager.
- Migration: Captures are not portable between demo vendors, so arriving means recapturing. Leaving is easier than most: exports to MP4, PDF and HTML mean your output is not locked inside the vendor's player, which is a genuine advantage and worth noting given the ownership question. Going forward, the discipline is deciding which formats each workflow gets, because a redesign forces you to recapture every format you published from it.

## Platform, API & security

- Platforms: Screen recording capture, Hosted Flo playback with no script in your product, Website, help center and email embeds, MP4, PDF and HTML export
- API: No self-serve API is published; custom CMS integration sits on the Enterprise tier, which is where the Document360 relationship inside Kovai becomes relevant.
- Compliance: GDPR
- Data residency: Not published as a self-serve option; raise during an Enterprise conversation.
- SSO: Single sign-on, roles and permissions on the Enterprise tier only.
- Security notes: Floik records your screen rather than integrating with your application, so it adds nothing to your runtime and raises no content security policy or page-weight question in your own codebase. The exposure is in the capture itself: a recording made against a real account can carry customer names and internal identifiers into a publicly hosted Flo. Page editing and text overlays are the sanitization tools and they sit on the $119 Pro Plus tier, so anyone publishing on Starter, Guide or Pro should record against a sanitized demo account rather than production wherever the workflow allows it.

## Support

- Channels: Email support, In-app chat, Dedicated Slack channel and CSM on Enterprise
- Documentation: Product documentation covering capture, the three output formats, AI features, branding, custom domains and embedding.
- Community: No large public user forum; support runs through email and chat, with the Kovai group providing the wider organizational backing.

## Company

- Founded: 2022
- Founders: Vartika Bansal, Vidyasankar Krishnamurthy
- Headquarters: Bengaluru, India, under London-headquartered Kovai.co
- Ownership: Acquired, owned by Kovai.co
- Employees: Small; six key team members including the CTO transferred to Kovai.co at acquisition
- Funding: Backed by Elevation Capital prior to acquisition, with reported seed funding of roughly $3.5M. Acquired by Kovai.co effective 31 October 2024, announced in November 2024, to strengthen the Document360 knowledge management platform.

Funding history:

- Seed (2022): Reported at roughly $3.5M. Backed by Elevation Capital following the company's founding in Bengaluru.
- Acquisition (2024): Undisclosed. Acquired by Kovai.co effective 31 October 2024 to fold interactive demo and guide capabilities into Document360; six team members including CTO Vidyasankar Krishnamurthy joined Kovai.

Timeline:

- 2022: Founded in Bengaluru by Vartika Bansal and Vidyasankar Krishnamurthy, backed by Elevation Capital, with the premise that one capture should produce a demo, a guide and a video.
- 2023: Ships the three-format output model as the core of the product, alongside AI transcription, subtitles and voiceover.
- 2024: Reaches more than 8,000 users, then is acquired by London-headquartered Kovai.co effective 31 October, with six team members including the CTO transferring across.
- 2025: Continues selling standalone with published self-serve pricing while its interactive capabilities are integrated into Kovai's Document360 knowledge management platform.
- 2026: Sells a free Starter plan, a $16 guides-only tier, $39 Pro for the full three-format product, and $119 Pro Plus for five users with page editing and text overlays.

## Integrations

Website and email embeds, Help center and documentation embeds, Custom domains, MP4, PDF and HTML export, Custom CMS integration (Enterprise), Document360 (via Kovai.co)

## FAQ

### What is Floik?

Floik is an AI-powered demo and guide platform. You record a workflow once and Floik turns that single capture into three outputs: an interactive click-through demo, a step-by-step written guide, and an explainer video, each called a Flo. It handles transcription, subtitles, voiceover and translation automatically, and you can brand the results, serve them from your own domain and export to MP4, PDF or HTML.

### Is Floik in-app onboarding or an interactive demo tool?

An interactive demo and documentation tool, primarily for prospects, with a guide format that also serves existing users. Nothing from Floik runs inside your product for a logged-in user, so it cannot anchor tooltips to your live DOM, segment by plan or role attributes, or tick a checklist against a completion event. It complements an in-app onboarding platform such as Userpilot, UserGuiding or Product Fruits rather than replacing one.

### How much does Floik cost?

Starter is free with one user, five published Flos and a ten-item creation limit. Guide is $16 per month billed annually ($19 monthly) and sells the step-by-step guide format alone. Pro is $39 billed annually ($49 monthly) for one user with unlimited Flos across all three formats, AI voiceover and translation, custom branding and a custom domain. Pro Plus is $119 billed annually ($159 monthly) for five users and adds page editing and text overlays. Enterprise is custom-quoted.

### Does Floik charge by viewers or monthly active users?

No. There is no viewer meter and no monthly active user charge on any tier, so 2,000 viewers and 20,000 viewers cost exactly the same. Your bill scales only on users and on which formats you need. This is the defining financial difference between this segment and in-app onboarding platforms, where doubling your active user count doubles your invoice without you doing anything.

### Do I need a developer?

No, at any point. Floik records your screen rather than integrating with your application, so there is nothing to install in your product, no third-party script in your runtime, no page-weight cost and no content security policy question in your own codebase. Everything from capture through editing to publishing is done by whoever owns the content.

### How do I keep a Flo current when the product changes?

By recapturing, which is the weak point. Floik has no HTML capture, so a published Flo is image-based and cannot be patched by editing markup the way a Storylane or Supademo HTML demo can. A redesign means recording the affected workflows again, and because one capture may have produced three published outputs, each of those has to be regenerated. Nothing alerts you that a Flo has gone stale, so assign an owner and audit against your release calendar.

### Can I A/B test or branch a Floik demo?

No to both. There is no split-testing and no conditional branching, so a Flo is a single fixed path for every viewer. If experimentation matters, Storylane offers A/B testing on its Growth tier. If branching matters, Supademo and Arcade both offer it at around $50 per month. Floik's trade is breadth of output format against depth of demo capability, and this is the clearest place that trade shows.

### Who owns Floik now, and does that matter?

Kovai.co, a London-headquartered B2B SaaS group, acquired Floik effective 31 October 2024, and six team members including the CTO moved across. The stated purpose was strengthening Document360, Kovai's knowledge management platform, with Floik's interactive capabilities. It matters because Floik's roadmap is now shaped by knowledge management priorities rather than by an ambition to win the demo platform market. The upside is a stable parent, which reduces the shutdown risk that has affected other small vendors in this space.

### Is the free plan usable in production?

Partly. Five published Flos with a ten-item creation limit, AI transcription, subtitles, embedding and basic insights is enough to cover a handful of core workflows, but everything carries Floik branding, which most companies will not want in front of customers for long. Treat Starter as a real evaluation of the three-format model rather than as a permanent home, and expect to move to the $16 or $39 tier once the output is customer-facing.

### How does Floik compare on value to the rest of this category?

It is the cheapest per deliverable by a clear margin. Three output formats for $39 a month sits against $50 for a single-format tool at Storylane, Arcade or Supademo, and the $16 Guide plan is the lowest published price anywhere in this category. What that buys is breadth rather than depth: no HTML capture, no sandbox demos, no branching, no A/B testing, the thinnest analytics here, and a five-user ceiling. For a team of one to five that needs several content formats and cannot fund two subscriptions, that is a very reasonable trade.

## Editorial verdict

Floik solves a specific problem well: a small team needs a demo, a help guide and an explainer video, has one budget line, and cannot afford to produce each separately. One capture yielding all three for $39 a month is genuinely the best cost per deliverable in this category, and the $16 guides-only plan is the lowest published price anywhere in it. Be clear about what you are trading away. There is no HTML capture, so maintaining a Flo means recapturing it. There is no branching, no sandbox demo and no A/B testing. The analytics are the thinnest here, the seat ceiling is five, and page editing (the only real sanitization tool) sits two tiers up. The ownership question deserves weight too: since Kovai acquired Floik in late 2024, its strategic job has been strengthening Document360, which brings stability but also means the standalone roadmap is not the parent's main concern. Buy it for breadth on a tight budget, not for depth.

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Source: SaaSTracker (https://saastracker.org), an independent editorial project. This profile is compiled from public information, carries no peer reviews or paid placement, and was last reviewed 2026-08-22. Awards are judged on published criteria: https://saastracker.org/methodology