# Growbots

> Growbots is an outbound sales platform that combines a built-in B2B prospect database sold by the credit with an email sequencing engine, unlimited connected sending accounts, a deliverability dashboard, and AI personalisation, plus an optional managed Concierge service where the vendor's team runs campaigns on the customer's behalf; plans start free and rise to roughly $39 a month with prospect credits from about $0.13 each.

- Category: Sales Engagement (https://saastracker.org/categories/sales-engagement)
- Website: https://www.growbots.com
- Starting price: Free, then from about $29 per month plus prospect credits from around $0.13 each
- Free plan: Freemium is permanent and includes basic filters, 3 sequences of up to 5 steps, 20 connected email accounts, 20 daily emails per inbox, the deliverability dashboard, and basic integrations.
- Free trial: The free Freemium plan acts as the permanent trial; paid plans also offer a trial
- Founded: 2014, HQ: Warsaw, Poland, Ownership: Venture-backed and independent
- Profile last reviewed: 2026-08-22
- Canonical profile: https://saastracker.org/products/growbots

## Overview

Growbots was founded in Warsaw in 2014 and went through 500 Startups in San Francisco, and its shape has stayed consistent ever since: find the prospects and send to them in one product, on one bill. Most sales engagement tools assume you arrive with a list. Growbots assumes you do not, and sells the list alongside the machinery, metered as credits from roughly thirteen cents a prospect. For a small business whose real problem is not knowing who to contact, that consolidation is the pitch.

The sending side is more capable than the low prices suggest. Every paid plan allows unlimited email accounts and unlimited sequences with unlimited steps, and the constraint is expressed as a daily send limit per inbox: 20 on the free plan, 100 on Starter, and 500 on Pro. Because you can attach as many mailboxes as you like, the practical ceiling is a multiple of that number rather than the number itself, which is what makes real outbound volume possible here in a way it is not in a Gmail extension.

The AI layer sits entirely on the Pro tier: a personaliser that rewrites messages per prospect, an email generator that drafts a sequence, and a responder that handles incoming replies. Pro also unlocks the custom tracking domain and advanced reporting. Starter, at around $29, is the deliverability-and-sequences plan without the intelligence layer, which makes the $10 step up to Pro one of the easier upgrade decisions in this category.

The thing to watch is the credit model. The subscription is cheap and the data is not, and prospect credits are use-it-or-lose-it each month with no rollover. That structure rewards a team with a steady, predictable list-building rhythm and punishes anyone whose outbound comes in bursts. Alongside the software the company sells Concierge, a managed service where Growbots staff run the campaigns, which is a signal about the customer they increasingly serve: small businesses who want outbound results without hiring an SDR.

## How it works

1. You define an audience using the built-in database filters: industry, company size, seniority, technology, geography, and similar attributes. Advanced filters are a paid-plan feature; the free plan gets basic ones.

2. Selecting prospects consumes credits, priced from roughly thirteen cents each and billed as a monthly allowance that does not roll over. This is the meter that actually governs your spend, not the subscription line.

3. You connect sending accounts. There is no cap on how many mailboxes you attach on any plan, including free, which is the foundation of the volume model. Each inbox has a daily send limit set by tier: 20 on Freemium, 100 on Starter, 500 on Pro.

4. Campaigns are built as sequences of email steps with intervals. Paid plans allow unlimited sequences and unlimited steps per sequence, with A/B testing, custom fields, and warm-reply detection so a genuine response is separated from an autoresponder.

5. The deliverability dashboard, included even on the free plan, monitors the health of your sending accounts so a degrading mailbox is visible before reply rates collapse. Pro adds a custom tracking domain so link reputation stays on your own domain rather than a shared one.

6. On Pro, the AI layer drafts sequences from a description, personalises individual messages per prospect, and can respond to inbound replies. Everything reports into analytics, and CRM integrations push activity outward. If you would rather not run any of this yourself, Concierge is the managed service where Growbots staff operate the campaigns for you.

## Best for

Small businesses and founders who need both prospect data and a sending engine in one subscription, and who would rather buy contacts by the credit than sign a separate annual data contract.

## Not the right fit for

- Teams that already own their data through Apollo, Clay, or an in-house list; you would be paying for a database you will not use and getting a thinner sequencer than the pure-play alternatives.
- Multichannel outbound; email is the only channel Growbots executes, with no LinkedIn steps, no dialer, no SMS, and no call tasks in a sequence.
- Anyone whose outbound is bursty; credits are use-it-or-lose-it each month with no rollover, so a quarter of quiet followed by a big push wastes most of what you paid for.
- Buyers who need a CRM; Growbots is a campaign engine that syncs outward and does not attempt to be a system of record.
- Teams needing rep-level management; reporting is campaign and deliverability oriented rather than a performance view a sales manager could run a floor from.

## Features

### Prospect database

The half of the product that distinguishes it, sold by the credit rather than by subscription.

- **Built-in B2B contact database**: Audience building happens inside the same product that sends, so there is no export, no CSV cleaning, and no second vendor relationship.
- **Advanced filters**: Industry, company size, seniority, geography, and technology criteria on paid plans; the free tier is restricted to basic filters.
- **Credit pricing from about $0.13 per prospect**: Data is metered rather than bundled, so the true monthly cost is the subscription plus however many contacts you pull.
- **Monthly credit allowance**: Credits reset each month and do not roll over, which is the single most important commercial detail in the product and the one most likely to waste money.
- **Audience saving and reuse**: Filter sets can be saved and rerun so a repeatable ideal-customer definition does not have to be rebuilt each campaign.

### Sequences and sending

Unlimited accounts and unlimited steps, with per-inbox daily limits as the real governor.

- **Unlimited email accounts on every plan**: Even the free tier allows 20 connected mailboxes, and paid plans remove the cap entirely, which is how volume is achieved without a relay.
- **Per-inbox daily sending limits**: 20 emails a day per inbox on Freemium, 100 on Starter, and 500 on Pro. Multiply by connected accounts to find your actual ceiling.
- **Unlimited sequences and steps**: Paid plans remove the free tier's cap of 3 sequences at 5 steps each, so a proper multi-touch cadence is a paid feature.
- **A/B testing**: Variant testing per step on paid plans, with reply-rate comparison to pick the winner rather than guessing.
- **Custom fields**: Merge variables beyond the standard set so personalisation can draw on whatever attributes matter in your market.
- **Warm replies detection**: Genuine responses are separated from autoresponders and bounces before they reach you, which is the difference between a usable reply queue and a noisy one.

### Deliverability

Included from the free plan, which is rare and is the right decision.

- **Deliverability dashboard**: Health monitoring across connected sending accounts, available even on the free tier so a degrading mailbox is caught before reply rates fall.
- **Custom tracking domain**: A Pro-tier feature that keeps link reputation on your own domain instead of pooling it with other customers, which materially affects placement.
- **Inbox spreading across accounts**: Because accounts are unlimited and daily limits are per inbox, campaigns naturally distribute rather than hammering one mailbox.
- **Sending pacing**: Per-account daily caps that ramp sending rather than throwing a full campaign at a new mailbox on day one.
- **Bounce and unsubscribe handling**: Automatic suppression so a bounced or opted-out address is not contacted again through any campaign.

### AI and reporting

Entirely a Pro-tier story, which makes the upgrade from Starter easy to justify.

- **AI personaliser**: Rewrites individual messages against prospect and company context, which needs reading before sending rather than trusting blind.
- **AI email generator**: Drafts a full sequence from a description of your offer, useful as a starting point rather than a finished campaign.
- **AI responder**: Handles inbound replies, which is the most autonomous piece in the product and the one that most warrants a human review queue.
- **Advanced reporting**: Campaign, sequence, and step-level performance on Pro, against basic metrics on lower plans.
- **Basic integrations on free**: CRM and workflow connections start on the free plan rather than being held back, with broader coverage on paid tiers.

### Managed service and support

The part that reveals who the customer really is.

- **Concierge managed outbound**: Growbots staff build and run the campaigns on your behalf, which is a service purchase rather than a software one and is priced separately.
- **Outbound expertise as a product**: The company positions its team as outbound specialists and publishes playbooks, which is a meaningful part of what small businesses are buying.
- **Self-serve alongside managed**: Both models run on the same platform, so a customer can start with Concierge and take the campaigns in-house later without changing tools.
- **Free plan as a permanent entry point**: The Freemium tier is not a trial: 20 email accounts, 3 sequences, 20 sends a day per inbox, and the deliverability dashboard, indefinitely.

## Use cases

- **Founder with no prospect list**: A clear ideal customer profile, no database subscription, and no appetite for a separate annual data contract on top of a sequencing tool. Outcome: Starter at around $29 a month plus credits at roughly $0.13 a prospect means a thousand contacts a month costs about $130 in data on top of the subscription. That is the honest number to compare against Apollo or Clay plus a separate sender.
- **Solo operator testing outbound at zero cost**: No budget to validate whether cold email works for this market before committing. Outcome: The Freemium plan permanently allows 20 connected email accounts, 3 sequences of up to 5 steps, 20 sends a day per inbox, and the deliverability dashboard. Twenty accounts at twenty a day is 400 messages a day for free, which is a genuinely serious free tier.
- **Five-person team running outbound in-house**: Per-seat platforms turn a small team into a four-figure annual commitment before any data is bought. Outcome: Growbots does not charge per seat at all; additional users and email accounts are unlimited on paid plans. The team's cost is Pro at around $39 a month plus whatever credits the list consumes, which shifts the budgeting question from headcount to data volume.
- **Small business that wants outbound without hiring an SDR**: Nobody internally has the time or expertise to build lists, write sequences, and manage deliverability. Outcome: Concierge puts the vendor's team on the campaigns while the customer keeps the platform underneath, so if the programme works the work can be taken in-house later without switching tools.

## Pricing

Low monthly subscription with a permanent free tier, no per-seat charge, and prospect data metered separately as non-rolling monthly credits; a managed Concierge service is quoted on top.

- **Freemium**: $0 per month. Basic audience filters; 3 sequences with a maximum of 5 steps each; 20 connected email accounts; Up to 20 daily emails per inbox; Deliverability dashboard and basic integrations. Twenty accounts at twenty sends a day is 400 messages daily at no subscription cost, which makes this one of the strongest free tiers in the category.
- **Starter Outreach**: From $29 per month. Advanced audience filters; Unlimited sequences and steps; Unlimited email accounts; Up to 100 daily emails per inbox; A/B testing, custom fields, warm replies detection. Removes every structural cap except the AI layer and the custom tracking domain.
- **Pro Outreach**: From $39 per month. Everything in Starter; Up to 500 daily emails per inbox; Custom tracking domain; Advanced reporting; AI personaliser, email generator, and responder. Ten dollars for the entire AI layer, a custom tracking domain, and five times the daily sending headroom is the easiest upgrade decision on this pricing page.

Add-ons:

- Prospect credits (From about $0.13 per prospect): Metered monthly with no rollover; this is the real cost driver, not the subscription.
- Concierge managed outbound (Quoted separately): Growbots staff build and run campaigns on your behalf using the same platform.

Billing notes:

- Prices are published as starting-from figures, which means the subscription line moves with credit volume rather than being a flat fee you can read off the page.
- Credits are use-it-or-lose-it each month with no rollover, so bursty outbound wastes what you have bought and a steady rhythm is rewarded.
- There is no per-seat charge anywhere. Additional users and email accounts are unlimited on paid plans, which is unusual and materially changes team economics.
- The daily sending limit is per inbox, not per account, so multiplying it by connected mailboxes gives your true ceiling: 100 a day across ten inboxes is a thousand messages on Starter.
- Concierge is a separately quoted service, so anyone comparing Growbots on software price alone is comparing only half of what the company sells.

Value assessment: The subscription is almost incidental; the credits are the product. At roughly $0.13 a prospect, a thousand contacts a month costs about $130 on top of a $29 or $39 plan, so the real comparison is against a data subscription plus a separate sending tool, not against a $39 sequencer. Judged that way the bundle is competitive for a small business with a steady list-building cadence, and the free tier at 400 daily sends is remarkable value for anyone testing a market. The catches are the non-rolling credits, which punish irregular use, and the single-channel scope: no LinkedIn, no phone, no SMS. If you already own your data, the same money buys a much better engine elsewhere.

## Strengths

- Prospect data and sending in one product on one bill, which removes a whole vendor relationship for a business without a list.
- No per-seat pricing at all, with unlimited users and unlimited connected email accounts on paid plans.
- One of the strongest free tiers in the category: 20 connected accounts at 20 sends a day, three sequences, and the deliverability dashboard, permanently.
- The deliverability dashboard is included even on the free plan rather than being sold as a premium add-on.
- The Pro tier at around $39 bundles the entire AI layer, a custom tracking domain, and 500 daily sends per inbox for ten dollars more than Starter.
- Warm reply detection separates real responses from autoresponders, which meaningfully improves the quality of the reply queue.
- Concierge gives a small business a route to outbound results without hiring, on the same platform they can later take over.
- Eleven years old, founded in 2014 and through 500 Startups, with roughly fifty-five staff, so it is an established operation rather than a new entrant.

## Limitations

- Email is the only channel. No LinkedIn steps, no dialer, no SMS, and no call tasks anywhere in a sequence.
- Prospect credits do not roll over month to month, which wastes money for any team whose outbound comes in bursts.
- Published prices are starting-from figures rather than fixed, so you cannot read your real monthly cost off the pricing page without modelling credit volume.
- The entire AI layer, the custom tracking domain, and advanced reporting are locked to the Pro tier, making Starter a noticeably incomplete product.
- Data quality is a bundle convenience rather than a best-in-class database, and teams with demanding data requirements will still want Apollo or Clay.
- Reporting is campaign and deliverability oriented with no rep-level performance view a sales manager could run a team from.
- The push toward the Concierge managed service suggests the self-serve software is increasingly a channel for a services business, which is worth factoring into a long-term bet.

## Comparisons

- **Growbots vs SmartReach**: SmartReach has the far better engine: five channels with conditional branching, a real dialer, warm-up, ESP matching, and two-way CRM sync, priced on prospect volume with unlimited users. Growbots has the database SmartReach expects you to bring. Buy Growbots when finding prospects is the bottleneck; buy SmartReach when working them is, and pair it with your own data source.
- **Growbots vs Vocus.io**: Vocus.io is a Gmail extension with conditional follow-ups for $5 and no data at all. Growbots is infrastructure plus a database with a free tier that permits 400 sends a day. These are different products for different problems: Vocus.io follows up on mail you were sending anyway, Growbots generates the campaign from nothing.
- **Growbots vs SalesBlink**: Both bundle prospecting with outbound sending at SMB prices and both lean on AI writing. SalesBlink has multichannel steps and a more polished sequence builder; Growbots has the stronger free tier, unlimited email accounts, and the Concierge managed option. Choose SalesBlink for a self-run multichannel cadence, Growbots when data volume and a route to managed service matter more.
- **Growbots vs Reply.io**: Reply.io also bundles a contact database with sending, but adds LinkedIn steps, a dialer, SMS, WhatsApp, and an AI SDR at a higher per-seat price. Growbots is single channel and charges nothing per seat. Reply.io for a team that needs multichannel and can absorb seat costs; Growbots for a small business that needs volume email plus data and nothing else.
- **Growbots vs Amplemarket**: Amplemarket is the more sophisticated data-and-engagement platform, with buying-intent signals, duplicate protection, and stronger AI, at prices aimed at funded startups. Growbots is the budget equivalent of the same idea. Amplemarket when the data quality justifies the spend, Growbots when the requirement is adequate data at the lowest defensible cost.

## Implementation

- Setup time: One to three days. Connecting mailboxes and letting them settle before a first campaign is the slow part; building an audience and a sequence takes an afternoon.
- Learning curve: Low on mechanics, moderate on economics. The interface is straightforward, but understanding how credits, per-inbox daily limits, and connected accounts combine into your real capacity and cost takes some deliberate modelling.
- Onboarding: Entirely self-serve including the free tier, with no sales call required for either paid plan. Concierge is the sales-assisted path for customers who want the campaigns run for them.
- Migration: Existing lists import by CSV alongside database-sourced prospects. Sequences from another platform must be rebuilt manually. Sending accounts need connecting and settling before you move live campaigns across, so plan an overlap rather than a cutover. Because data is credit-metered, contacts already in your CRM should be excluded from database pulls to avoid paying for records you own.

## Platform, API & security

- Platforms: Web application
- API: Integrations are handled through native CRM connectors and workflow tools; basic integrations are available even on the free plan with broader coverage on paid tiers.
- Compliance: GDPR (EU-based company), CAN-SPAM controls including unsubscribe handling
- Data residency: The company is headquartered in Warsaw, Poland and operates under EU data protection law.
- SSO: Not prominently advertised on the published plans.
- Security notes: Custom tracking domains on the Pro tier keep link reputation on your own domain rather than a shared pool. Sending accounts connect directly, and per-inbox daily limits provide pacing that reduces the chance of a misconfigured campaign damaging a mailbox.

## Support

- Channels: Email support, In-app chat, Concierge managed service for customers who want campaigns run for them
- Documentation: A knowledge base covering audience filters, sequence construction, deliverability settings, and integrations, alongside a substantial outbound playbook library.
- Community: No large official forum; the vendor publishes outbound guidance and product updates through its blog.

## Company

- Founded: 2014
- Founders: Greg Pietruszynski, Luke Deka, Adam Mazan
- Headquarters: Warsaw, Poland
- Ownership: Venture-backed and independent
- Employees: Around 55
- Funding: A modest amount raised across several early rounds, with reported totals ranging from roughly $2.5M to $4.35M depending on source, following participation in the 500 Startups accelerator in San Francisco.

Funding history:

- Accelerator (2014): Undisclosed. 500 Startups in San Francisco, shortly after founding in Warsaw.
- Seed (2015 to 2018): Reported between $2.5M and $4.35M in total. Several small rounds including Polish angel and institutional investors; no large growth round publicly reported.

Timeline:

- 2014: Founded in Warsaw by Greg Pietruszynski, Luke Deka, and Adam Mazan, and accepted into 500 Startups in San Francisco.
- 2016: Establishes the combined model of a built-in prospect database plus an email sending engine on a single credit-metered bill.
- 2019: Adds the deliverability dashboard and unlimited connected email accounts, making genuine multi-mailbox volume possible without a relay.
- 2021: Launches Concierge, a managed outbound service where Growbots staff run campaigns for customers on the same platform.
- 2024: Ships the AI layer on the Pro tier: personaliser, email generator, and responder, alongside a custom tracking domain and advanced reporting.
- 2026: Operates with roughly fifty-five staff on a three-tier structure from a permanent free plan to around $39 a month plus prospect credits.

## Integrations

Salesforce, HubSpot, Pipedrive, Gmail and Google Workspace, Microsoft Outlook and Microsoft 365, Zapier, Slack, Custom SMTP sending accounts

## FAQ

### What is Growbots?

Growbots is an outbound sales platform that combines a built-in B2B prospect database with an email sequencing engine. You build an audience with filters, pull contacts using credits, connect as many sending mailboxes as you like, and run multi-step email campaigns with A/B testing, warm reply detection, and a deliverability dashboard. A managed Concierge service is available for customers who want the campaigns run for them.

### How much does Growbots cost?

There is a permanent free Freemium plan. Starter Outreach starts from about $29 a month and Pro Outreach from about $39. Prospect credits are separate and start at roughly $0.13 per contact. Because both the plan prices and the credits are quoted as starting-from figures, your real monthly cost depends on how many prospects you pull.

### How do the prospect credits work?

Credits are consumed when you select contacts from the database, priced from around thirteen cents each, and they are allocated monthly with no rollover. That structure suits a team building lists at a steady rate and wastes money for anyone whose outbound comes in bursts. It is the main cost driver, well ahead of the subscription line.

### How many emails can I send per day?

The published limit is per inbox: 20 a day on Freemium, 100 on Starter, and 500 on Pro. Because connected email accounts are unlimited on paid plans and capped at 20 on free, your real ceiling is that number multiplied by how many mailboxes you attach. Twenty free accounts at twenty a day is 400 messages daily at no subscription cost.

### Does Growbots do multichannel outreach?

No. Email is the only channel. There are no LinkedIn steps, no dialer, no SMS, and no call tasks in a sequence. If your motion involves the phone or LinkedIn, look at SmartReach, Klenty, or Reply.io instead.

### What is in the AI layer and which tier has it?

Pro only. It includes an AI personaliser that rewrites messages against prospect context, an email generator that drafts full sequences from a description of your offer, and an AI responder that handles inbound replies. All of it needs review before anything goes out, particularly the responder. Pro also adds the custom tracking domain and advanced reporting for the same ten-dollar step up from Starter.

### Is the free plan usable or is it a trial?

It is permanent and genuinely usable: basic filters, three sequences of up to five steps, twenty connected email accounts, twenty daily sends per inbox, the deliverability dashboard, and basic integrations. What it lacks is unlimited sequences, advanced filters, A/B testing, and the entire AI layer. As a way to validate whether cold email works in your market at zero cost, it is one of the best offers in the category.

### Does Growbots charge per seat?

No, and this is a significant difference from most of the category. Users and connected email accounts are unlimited on paid plans, so team size does not move the bill. Your cost is driven by prospect credit consumption and by which tier you need for sending headroom and AI.

### What is Concierge?

A managed service where Growbots staff build and run outbound campaigns on your behalf on the same platform, priced separately from the software. It exists because a lot of the company's small-business customers want outbound results without hiring an SDR. If the programme works, the campaigns can be taken in-house later without changing tools.

### Where does Growbots sit between a cold email tool and an enterprise platform?

Squarely in cold email territory with a database attached. It has the multi-mailbox architecture, deliverability monitoring, and volume orientation of a cold email tool, plus a prospect source most of them lack. It has none of the multichannel orchestration, dialer, conversation intelligence, or rep-level management that an engagement platform provides. Buy it as an outbound campaign machine, not as a sales system.

## Editorial verdict

Growbots solves a specific and common problem: a small business that knows who it wants to reach but has no list, no sending infrastructure, and no appetite for assembling three vendors. Data and sending on one bill, no per-seat charge, unlimited mailboxes, and a free tier that permits 400 messages a day make it a serious option at the bottom of the market, and the $39 Pro tier bundling the whole AI layer plus a custom tracking domain is good value. Two things should shape the decision. Credits do not roll over, so irregular outbound wastes money, and email is the only channel there is. If you already own your data, or if LinkedIn and the phone are part of your motion, spend the same money on a better engine elsewhere.

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Source: SaaSTracker (https://saastracker.org), an independent editorial project. This profile is compiled from public information, carries no peer reviews or paid placement, and was last reviewed 2026-08-22. Awards are judged on published criteria: https://saastracker.org/methodology