# Klear

> Klear is an influencer marketing platform for discovering creators, vetting their audiences, running campaigns end to end, and reporting on results. Founded in Tel Aviv in 2012 as Twtrland, it was acquired by Meltwater in 2021 and folded into the Meltwater suite in April 2024, so klear.com now redirects to Meltwater Influencer Marketing. The technology still ships under the Klear name inside the platform (Klear Score, Klear Connect), but it is no longer sold as a standalone product and has no published price, no self-serve signup, and no free plan.

- Category: Influencer & Creator Marketing (https://saastracker.org/categories/influencer-marketing)
- Website: https://klear.com
- Starting price: Not published; quote only, and influencer marketing is gated to the Enterprise and Agency plans
- Free plan: No
- Free trial: No
- Founded: 2012, HQ: Tel Aviv, Israel (product origin); parent company Meltwater is headquartered in San Francisco, Ownership: Owned by Meltwater, which acquired Klear in 2021; Meltwater itself was taken private in 2023 by Marlin Equity Partners and Altor
- Profile last reviewed: 2026-08-23
- Canonical profile: https://saastracker.org/products/klear

## Overview

Klear built its reputation on audience data rather than creator inboxes. Where much of the category started as a marketplace where creators list themselves, Klear started as a social intelligence engine that indexed public profiles and inferred what a creator's followers actually looked like: age bands, gender split, geography, interests, and how much of the follower count was plausibly real. That heritage explains the shape of the product today. Discovery is a filtered search over an index of roughly 30 million creator profiles, and the profile page that opens when you click a result is the part users consistently rate highest.

The workflow layer was added on top of that index over time. A campaign in Klear holds a brief, a roster of creators, an approval flow for content, tracking keywords and hashtags, discount codes and tracked links, and a reporting view that aggregates posts, engagements, reach, and estimated media value. Klear Connect is the collaboration portal creators log into, and Recruit is the application form you embed to convert existing customers into ambassadors. Payments run through third-party rails rather than being native.

The important commercial fact for a small business is what happened to the way it is sold. Meltwater acquired Klear in April 2021 for 17.8 million dollars, consolidated the brand in April 2024, and now packages influencer marketing as a module of the Meltwater suite rather than a product you can buy alone. Meltwater's own pricing page lists Starter, Pro, Enterprise, and Agency plans without prices, and influencer marketing appears only on Enterprise and Agency. There is no self-serve trial, contracts are annual with a twelve-month minimum, and reported real-world spend for the influencer module lands in the tens of thousands of dollars per year. A small brand that wants Klear's data will almost certainly find the buying process, not the product, is the blocker.

## How it works

1. Discovery starts with filters rather than a keyword box. You narrow by topic vertical, creator location, audience location, audience age and gender, influence tier from nano through mega, network, and whether the creator has already worked with a given brand. Each result carries a Klear Score, a 0 to 100 rating computed from engagement and reach signals rather than raw follower count, and search results are capped at a top set rather than an unbounded list.

2. Vetting happens on the creator profile, which is split into overview, content, demographics, network, and internal notes. Demographics is the tab most teams buy the product for: an estimate of who the audience actually is, alongside authenticity signals and brand safety flags that scan past posts for content a brand would not want to stand next to. True Reach, Meltwater's estimate of how many people actually see a post rather than how many follow the account, is the metric it argues you should plan against.

3. Campaigns collect the chosen creators, send briefs and invitations, and route drafted content through an approval step before it goes live. You set the hashtags, mentions, and keywords that define what counts as campaign content, and the platform tracks matching posts as they publish, including Instagram Stories, which expire and therefore have to be captured rather than crawled later.

4. Attribution runs on discount codes and tracked links, with commerce integrations for Shopify and WooCommerce so orders can be tied back to the creator who drove them. Payments are handled through Tipalti and Gigapay rather than a native wallet. Reporting aggregates the campaign into posts, engagements, reach, and estimated media value, exportable as a document for the client or the executive who is paying for the program.

## Best for

Enterprise brands and larger agencies that already buy Meltwater for media monitoring and social listening, and want influencer discovery with genuinely good audience demographics inside the same contract rather than as a separate vendor.

## Not the right fit for

- Small businesses and solo brands: there is no free plan, no trial, no published price, and no way to sign up without going through sales on an annual contract.
- Teams that want to buy influencer marketing alone; it is a module on the Enterprise and Agency plans, so you are buying a suite.
- Anyone who needs to test a platform before committing, since evaluation happens through a guided demo rather than hands-on trial.
- Ecommerce brands whose main need is affiliate-style creator commissions and product seeding logistics, which purpose-built creator commerce tools handle more cheaply.
- Teams that want to hire creators from a marketplace where creators post fixed prices and packages, which is a different buying model entirely.

## Features

### Creator discovery

Filtered search across an index of roughly 30 million public creator profiles.

- **Topic and vertical filters**: Creators are classified into subject verticals inferred from their content, so a search starts from what someone actually posts about rather than from a self-declared bio tag.
- **Audience location targeting**: Filters on where the followers are, not just where the creator is, which is the difference between a London creator and a creator with a London audience.
- **Audience age and gender filters**: Narrow to creators whose follower demographics match the buyer you are actually trying to reach, with the underlying estimate shown on the profile.
- **Influence tier segmentation**: Nano, micro, macro, and mega bands let you build a roster deliberately weighted toward smaller creators with higher engagement.
- **Brand collaboration search**: Find creators who have already posted about a named brand, which is how teams source from a competitor's roster or verify category experience.
- **Klear Score**: A 0 to 100 rating derived from engagement and reach signals rather than follower count alone, used as the default sort on results.
- **Global and multilingual coverage**: Coverage spans 190 plus countries with localized search, which is the main reason international brands shortlist it over regional tools.

### Vetting and audience analysis

The profile view that Klear's reputation actually rests on.

- **Audience demographics breakdown**: Estimated age, gender, location, and interest composition of a creator's followers, presented as the primary evidence for whether a partnership makes sense.
- **Authenticity and bot detection**: Flags follower patterns consistent with purchased audiences so a high follower count does not survive contact with the data.
- **Brand safety screening**: Scans historical content for categories a brand would not want association with, surfaced before you send an invitation rather than after a screenshot circulates.
- **True Reach**: An estimate of how many accounts actually see a post, used instead of follower count when forecasting campaign delivery.
- **Past collaboration history**: The content tab filters to sponsored posts, showing which brands a creator has worked with and how those posts performed relative to their organic content.
- **Network view**: Shows influential accounts among a creator's own followers, useful for finding second-degree creators inside a community you already reach.
- **Team notes on profiles**: A manage tab where your own team records rates, contacts, and history, so institutional knowledge about a creator survives staff turnover.

### Campaign management

Briefs, approvals, tracking, and the creator-facing portal.

- **Campaign rosters and invitations**: Add creators from discovery into a campaign and send briefs and invitations from the platform rather than from a spreadsheet and a personal inbox.
- **Klear Connect portal**: The creator-facing side of the product where partners receive briefs, message the brand, and submit content, retaining the Klear name after the rebrand.
- **Content approval workflow**: Drafts are submitted, reviewed, and approved in-platform, which is the step that keeps legal disclosure and brand requirements enforceable at scale.
- **Keyword and hashtag monitors**: Define what counts as campaign content, then track matching posts automatically as they publish across the connected networks.
- **Instagram Stories tracking**: Captures Stories while they are live, since expiring content cannot be retrieved retroactively and is otherwise reported by screenshot.
- **Contract and invoice handling**: Agreements and creator invoices are managed inside the campaign record rather than tracked in a separate finance thread.
- **Payments via Tipalti and Gigapay**: Creator payouts run through third-party payment rails, which covers cross-border payment and tax paperwork without Meltwater holding funds.
- **Recruit application forms**: Embeddable forms and landing pages that turn existing customers into ambassador applicants, with responses feeding the same campaign pipeline.

### Measurement and reporting

Aggregated campaign performance and revenue attribution.

- **Discount codes and tracked links**: Per-creator codes and links attribute orders to the individual partner rather than to the program as an undifferentiated whole.
- **Shopify and WooCommerce integration**: Connects order data so revenue is reported next to engagement, which is the number a finance team will actually ask about.
- **Estimated media value**: Assigns a monetary equivalent to earned reach and engagement, the metric PR-adjacent teams have historically reported against.
- **Campaign aggregate reporting**: Posts, engagements, reach, and value rolled up across the roster, with a per-creator breakdown for deciding who to re-engage.
- **Exportable client reports**: Reports export to document formats for handing to a client or an executive, a workflow agencies rely on more than dashboards.
- **Brand and competitor monitors**: Standing keyword monitors track organic mentions and competitor creator activity outside of any single campaign.
- **Suite-level integration**: Influencer data sits alongside Meltwater's media monitoring and social listening, so a campaign can be read next to earned coverage in one platform.

## Use cases

- **Global brand manager at a consumer goods company**: A product launches in six markets and the team needs local creators in each, vetted for audience geography rather than for where the creator says they live. Outcome: Audience-location filtering builds six country rosters from one index, demographic checks kill three creators whose followers are mostly outside the target market, and the launch reports as a single cross-market campaign instead of six agency decks.
- **Agency lead already paying for Meltwater monitoring**: Clients are asking for influencer programs and the agency is quoting a separate platform on top of the monitoring contract it already holds. Outcome: The influencer module is added to the existing Agency plan, so creator work, earned coverage, and social listening report from one system and the agency avoids introducing a second vendor into client billing.
- **Ecommerce marketing lead running an ambassador program**: Hundreds of customers would happily post about the product but there is no way to enrol, brief, track, and pay them without a spreadsheet. Outcome: Recruit forms collect applications, Klear Connect handles briefing and content approval, per-creator codes tie Shopify orders back to individuals, and payouts run through Tipalti rather than manual bank transfers.
- **Comms director defending influencer spend to a CFO**: The program is judged on impressions the CFO does not believe, and the previous vendor reported follower counts as reach. Outcome: True Reach replaces follower count in the forecast, code-attributed revenue appears next to engagement, and the renewal conversation runs on orders rather than on estimated impressions alone.

## Pricing

Quote-only, sold as a module of the Meltwater suite rather than as a standalone product. Meltwater publishes plan names (Starter, Pro, Enterprise, and an Agency line with its own tiers) but no prices; influencer marketing is included only on Enterprise and Agency. Quotes are assembled from the modules selected, user count, regions and data volume, and contract term.

- **Starter**: Quote only annual contract. Media intelligence, social listening, and media relations; Aimed at small teams and startups buying monitoring, not creators; Influencer marketing is not included. Listed here for completeness: this is the cheapest way into Meltwater and it does not include the Klear capability at all.
- **Pro**: Quote only annual contract. Adds deeper analytics and custom dashboards over Starter; Positioned for growing brands doing monitoring and PR; Influencer marketing is still not included.
- **Enterprise**: Quote only annual contract. First plan that includes influencer marketing, the former Klear product; API and integration access, governance and permission controls; Unified suite across media, social, and creator programs. This is the entry point for anyone actually shopping for Klear. Published third-party estimates put suite plus influencer module spend in the mid five figures per year, with implementation fees on top.
- **Agency**: Quote only annual contract. Sub-tiers for agencies of different sizes, with multi-client workspaces; Includes influencer marketing alongside monitoring and reporting; Client-facing report exports and per-client separation.

Billing notes:

- No self-serve signup and no free trial; evaluation is a guided demo with a sales representative.
- Annual agreements with a stated twelve-month minimum term, so there is no month-to-month escape hatch.
- Influencer marketing is a module, not a plan, so the quote includes suite capability you may not want.
- Implementation and onboarding fees are commonly quoted separately from the subscription.
- Reviewers repeatedly flag auto-renewal terms and short cancellation windows, so read the renewal clause before signing rather than at renewal time.
- Prices are not published anywhere by the vendor, which means benchmarking a quote requires talking to other buyers rather than reading a page.

Value assessment: Judged on the data, Klear is one of the stronger audience-analysis engines in the category, and for a large brand already inside Meltwater the marginal cost of adding creators to an existing contract is defensible. Judged on how a small business buys software, it fails the basic test: no price, no trial, no self-serve, a twelve-month minimum, and the capability locked behind the two most expensive plans. A small brand comparing this against tools that publish a monthly price and let you search creators the same afternoon is not comparing like with like, and in most cases should not start here.

## Strengths

- Audience demographics and authenticity analysis are the part users rate highest, and they are genuinely better than follower-count screening.
- Deep global coverage across 190 plus countries with localized search, which matters for multi-market launches.
- True Reach and Klear Score push planning away from follower counts toward something closer to delivered attention.
- Campaign management, creator portal, contracts, and payouts are all inside the platform rather than stitched together.
- Revenue attribution through per-creator codes and Shopify or WooCommerce order data, not just engagement reporting.
- Sits inside Meltwater's monitoring and listening suite, so earned media and creator campaigns can be read together.
- Long operating history since 2012 means the underlying creator index has depth that newer entrants have to accumulate.

## Limitations

- The Klear brand no longer exists as a purchasable product; klear.com redirects to Meltwater Influencer Marketing and has since the April 2024 consolidation.
- Influencer marketing is gated to the Enterprise and Agency plans, so it cannot be bought on the cheaper Meltwater tiers at any price.
- No published pricing, no free plan, and no self-serve trial, which rules it out for most small businesses before the product is even evaluated.
- Twelve-month minimum contracts with renewal terms that reviewers describe as unforgiving if the cancellation window is missed.
- Discovery search returns a capped top set of results rather than a full paginated list, which constrains large-scale sourcing sweeps.
- Campaign content is not always captured automatically, so reporting can require manual reconciliation, and audience-location data is reported as occasionally wrong.
- Filtering leans on predefined dropdown taxonomies for topics and skills, which is limiting when a niche does not map to an existing category.
- Influencer marketing is a secondary line for Meltwater, whose center of gravity is media monitoring, so roadmap attention competes with the larger suite.

## Comparisons

- **Klear vs HypeAuditor**: The closest match on intent, since both are built on audience analysis rather than a creator marketplace. HypeAuditor publishes plans and will sell to a mid-sized brand directly, and its fraud-detection reporting is the most cited in the category. Klear's advantage is that campaign management, payouts, and commerce attribution are built out around the data, and that it plugs into Meltwater's monitoring. If you want the vetting data and can buy it this quarter, HypeAuditor is the reachable option; Klear is the one you get because your company already signed with Meltwater.
- **Klear vs CreatorIQ**: Both are enterprise, quote-only, and sold through sales. CreatorIQ is the more committed enterprise platform, built for large in-house teams running always-on creator programs with heavy workflow, integrations, and services. Klear brings stronger native audience demographics and a lower marginal cost when Meltwater is already in the stack. Neither is a realistic purchase for a small business, and a buyer choosing between them is usually deciding whether creator marketing or media monitoring is the anchor contract.
- **Klear vs Upfluence**: Upfluence overlaps heavily on discovery and campaign management but is more oriented to ecommerce, with live customer matching that finds creators inside your own Shopify customer list. It is also quote-driven, though historically more approachable for mid-market brands than a Meltwater Enterprise contract. Klear wins on audience demographic depth and international coverage; Upfluence wins on getting a direct-to-consumer brand from install to first campaign faster.
- **Klear vs Modash**: The pricing contrast is the whole comparison. Modash publishes monthly plans, offers a trial, and lets a single marketer start searching a large creator index the same day. Klear requires a sales cycle and an annual suite contract. Modash is narrower, focused on discovery and tracking rather than a full enterprise workflow with contracts and payouts, but for a small business it is a tool that can actually be bought, which Klear is not.
- **Klear vs Later**: Later combines social media scheduling with an influencer marketing offering built on its Mavrck acquisition, so a lean team gets publishing and creator programs from one vendor at a price that is at least partly published. Klear has the deeper creator index and far better audience demographics, but no scheduling and no small-team entry point. Teams whose social calendar and creator program are run by the same two people generally land on Later.
- **Klear vs Brand24**: Not a direct substitute, but a useful reference point for what a small business can actually afford. Brand24 covers social listening and mention tracking at a published monthly price, including identifying accounts already talking about you. It has no creator database, no campaign workflow, and no payouts, so it answers the listening half of what Meltwater sells while leaving influencer programs to a dedicated tool.

## Implementation

- Setup time: Weeks rather than days. Contracts are annual and onboarding is scheduled, with implementation fees commonly quoted separately. Discovery is usable on day one once access is granted; commerce integrations, payment rails, and monitor configuration take longer.
- Learning curve: Moderate. Discovery and profile reading are intuitive, but the campaign, monitor, and reporting layers have enough surface that most teams rely on the assigned onboarding sessions. The wider Meltwater suite around it adds its own learning cost.
- Onboarding: Guided, not self-serve. There is no way to sign up and explore alone; evaluation runs through a demo, and paid deployments come with a customer success contact, training sessions, and documentation in the Meltwater community and help center.
- Migration: Creator rosters and historical rates transfer as spreadsheets rather than through any structured import path, and past campaign performance from another vendor does not carry over. Export campaign reports before a contract lapses. Watch the renewal window: the most common migration problem reported is discovering the auto-renewal has already triggered.

## Platform, API & security

- Platforms: Web application, Instagram, TikTok, YouTube, X, Facebook, Blogs and web content
- API: API and integration access is listed as an Enterprise and Agency plan capability rather than a general feature, so programmatic access to creator and campaign data depends on the contract tier.
- Compliance: GDPR, CCPA, SOC 2
- Data residency: Meltwater operates globally from San Francisco with regional infrastructure; specific residency commitments are negotiated in the enterprise contract.
- SSO: Single sign-on available on enterprise contracts.
- Security notes: Creator discovery is built on publicly available profile data and platform APIs rather than scraped private information. Governance and permission controls are positioned as Enterprise plan features, which means role separation for a multi-client agency is a contract question rather than a setting.

## Support

- Channels: Assigned customer success contact on enterprise plans, Email support, Help center and community forum
- Documentation: Meltwater maintains a help center and a public community, plus product guides that still carry the Klear name for influencer marketing workflows. Documentation quality is decent, though it is spread across the wider suite rather than centered on the influencer module.
- Community: The mCommunity forum hosts product questions and answers across the suite, and the influencer product retains a body of older Klear-era blog material that remains the most detailed public description of the workflow.

## Company

- Founded: 2012
- Founders: Eytan Avigdor, Noam Avigdor, Guy Avigdor
- Headquarters: Tel Aviv, Israel (product origin); parent company Meltwater is headquartered in San Francisco
- Ownership: Owned by Meltwater, which acquired Klear in 2021; Meltwater itself was taken private in 2023 by Marlin Equity Partners and Altor
- Employees: Not disclosed separately; parent company Meltwater reports roughly 2,300 employees
- Funding: Raised a small amount of venture funding as Twtrland and Klear from investors including TMT Investments and Altair Capital before being acquired by Meltwater for 17.8 million dollars.

Funding history:

- Seed and early rounds (2013 to 2015): Approximately $2M total (reported). Raised as Twtrland and then Klear from a small investor group including TMT Investments.
- Acquisition (2021): $17.8M. Acquired by Meltwater in cash and earn-out, announced April 2021.

Timeline:

- 2012: Founded in Tel Aviv as Twtrland, a social intelligence tool for profiling public social accounts.
- 2015: Rebrands to Klear and repositions from social analytics to influencer marketing, keeping audience analysis as the core.
- 2019: Campaign management, creator collaboration, and reporting are built out on top of the discovery index.
- 2021: Meltwater announces the acquisition of Klear for 17.8 million dollars in cash and earn-out.
- 2023: Meltwater is taken private by Marlin Equity Partners and Altor and delisted from the Oslo Stock Exchange.
- 2024: Brands consolidate in April: klear.com begins redirecting to Meltwater and the product is renamed Meltwater Influencer Marketing.
- 2026: Sold only as a module on Meltwater's Enterprise and Agency plans, with the Klear name surviving in Klear Score and the Klear Connect creator portal.

## Integrations

Shopify, WooCommerce, Tipalti, Gigapay, Instagram, TikTok, YouTube, X, Facebook, Meltwater Media Intelligence, Meltwater Social Listening, Enterprise API access

## FAQ

### Does Klear still exist?

Not as a standalone brand. Meltwater acquired Klear in 2021 and consolidated the brands in April 2024, after which klear.com began redirecting to Meltwater Influencer Marketing. The underlying product still runs, and the Klear name survives inside it as the Klear Score and the Klear Connect creator portal, but you cannot buy a product called Klear any more.

### How much does Klear cost?

Meltwater does not publish prices. Influencer marketing is included only on the Enterprise and Agency plans, sold on annual contracts with a twelve-month minimum and often an implementation fee. Third-party estimates put a suite plus influencer module deal in the mid five figures per year, but the only reliable number is the one your own quote comes back with.

### Is there a free trial or free plan for Klear?

No. There is no self-serve signup, no free tier, and no hands-on trial. Evaluation is a guided demo with a sales representative. If trying before buying is a requirement, look at tools in the category that publish monthly pricing instead.

### Can a small business buy Klear?

In practice, no. The capability sits on Meltwater's two most expensive plans, there is no published price, and the minimum commitment is a year. A small brand wanting creator discovery and campaign tracking will get further with a tool that sells directly at a monthly price and lets a single marketer start the same day.

### How many influencers are in the Klear database?

Meltwater reports over 30 million creator profiles covering 190 plus countries, spanning nano creators from around 500 followers up to mega accounts. Coverage includes Instagram, TikTok, YouTube, X, Facebook, and blog content, with localized search across multiple languages.

### What is the Klear Score?

A 0 to 100 rating of a creator's influence, computed from engagement and reach signals rather than follower count alone. It is used as the default ranking in discovery results and as a quick screen against accounts with large but inactive or purchased audiences.

### What is True Reach?

Meltwater's estimate of how many accounts actually see a piece of content, as distinct from how many follow the creator. It exists because follower count systematically overstates delivery on platforms with algorithmic feeds, and it is the number the platform asks you to plan and report against.

### Does Klear track sales from influencer campaigns?

Yes. Per-creator discount codes and tracked links attribute orders to individuals, and Shopify and WooCommerce integrations pull order data back into campaign reporting so revenue sits next to engagement. Payouts to creators run through Tipalti and Gigapay rather than a native wallet.

### Klear vs HypeAuditor: which is better for vetting creators?

Both are audience-analysis tools rather than marketplaces. HypeAuditor publishes plans, sells to mid-sized brands directly, and is the most cited name in fraud detection. Klear has comparable demographic depth plus a fuller campaign, contract, and payout workflow, but is only sold inside a Meltwater enterprise contract. If buyability matters, that decides it.

### What do users complain about most?

Three things recur in reviews: campaign content is not always captured automatically, so reporting needs manual reconciliation; audience-location data is sometimes wrong; and the commercial relationship draws sharper criticism than the product, particularly aggressive sales and renewal terms that penalize a missed cancellation window. Discovery filters that force a choice from fixed dropdown taxonomies are a common secondary gripe.

### Who owns Klear?

Meltwater, which acquired it in April 2021 for 17.8 million dollars in cash and earn-out. Meltwater was itself taken private in 2023 by Marlin Equity Partners and Altor and delisted from the Oslo Stock Exchange, so Klear today sits inside a private equity owned media intelligence company.

### What are the best Klear alternatives for a smaller team?

Tools that publish pricing and sell without a sales cycle: Modash for discovery and tracking, Later for teams that also need scheduling, and marketplace-style options where creators list fixed rates. HypeAuditor is the closest match on analytical depth while still being purchasable by a mid-sized brand.

## Editorial verdict

Klear is a good product that a small business cannot buy. The audience analysis it was built on remains among the best in influencer marketing, the campaign workflow around it is complete through contracts, payouts, and commerce attribution, and the global coverage is real. But the brand was retired in April 2024, the capability now lives on Meltwater's Enterprise and Agency plans only, and there is no published price, no free plan, and no trial behind a twelve-month minimum contract. If your company already runs Meltwater for monitoring, adding influencer marketing is the obvious move and the marginal cost argument is strong. If you are a small brand searching for Klear because someone recommended it years ago, know that what you will reach is an enterprise sales process, and start instead with a tool that will quote you a monthly price and let you run a search today.

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Source: SaaSTracker (https://saastracker.org), an independent editorial project. This profile is compiled from public information, carries no peer reviews or paid placement, and was last reviewed 2026-08-23. Awards are judged on published criteria: https://saastracker.org/methodology