# La Growth Machine

> La Growth Machine (LGM) is a French multichannel sales automation platform that sequences LinkedIn actions (including AI voice messages), email, X, and calls into branching campaigns, layered over waterfall enrichment and a shared multichannel inbox, sold per LinkedIn identity and aimed at GTM engineers, sales teams, and lead-gen agencies.

- Category: Sales Engagement (https://saastracker.org/categories/sales-engagement)
- Website: https://lagrowthmachine.com
- Starting price: 60 EUR/identity/mo (Basic, monthly; 50 EUR/mo equivalent on annual)
- Free plan: No
- Free trial: 14 days, full feature access (custom sequences excepted), no card required
- Founded: 2020, HQ: Paris, France (teams across Paris, Bordeaux, and Marseille coworking spaces), Ownership: Bootstrapped, founder-owned
- Profile last reviewed: 2026-08-22
- Canonical profile: https://saastracker.org/products/la-growth-machine

## Overview

La Growth Machine grew out of deux.io, France's first growth agency, where CEO Brice Maurin built a script to automate a client's LinkedIn prospecting. Launched as a standalone product in 2020 with co-founders Adrien Moreau Camard and Boris Tchangang, it has stayed self-financed, small (about 20 to 27 people spread across French coworking spaces), and unusually focused: LinkedIn is the first-class channel, with email, X, and calls arranged around it. The company claims 10,000+ GTM teams and traces its 'safely automating LinkedIn since 2017' line back to the agency-script era.

The product's distinctive moves are on the LinkedIn side: automated connection requests and messages, social warming (engaging with a prospect's activity before the connection request lands), and AI-personalized voice messages at scale, which LGM claims lift response rates by around 50 percent. Sequences are built visually with conditions, branches, and A/B tests; a multichannel inbox unifies LinkedIn and email replies with one-click lead qualification; and waterfall enrichment pulls verified contact data across multiple providers. Safety is architectural rather than cosmetic: cloud execution, dedicated proxies per identity, and smart action limits.

Pricing is per identity (each LinkedIn account you automate) in euros: Basic at 60, Pro at 120, and Ultimate at 180 euros per month on monthly billing, with two months free on annual. That makes LGM mid-priced in the LinkedIn automation field, well above volume tools like Waalaxy, and its positioning matches: fewer, warmer, multichannel conversations rather than maximum connection-request throughput. In March 2026 the company rebranded visually (same name, broader appeal) and it now ships API, webhooks, and an MCP connector that lets Claude drive prospecting directly.

## How it works

1. You connect an identity, a LinkedIn account plus its sending email addresses (1 per identity on Basic, up to 5 rotating on Pro, 10 on Ultimate), and LGM runs its actions from the cloud through dedicated proxies with human-paced limits, so nothing depends on your browser being open and the account's behavior profile stays plausible.

2. Audiences come from LinkedIn or Sales Navigator searches, CSV imports, intent-data auto-imports, or lookalike search against your best clients, and pass through waterfall enrichment, which queries multiple data providers in order until it finds a verified email and fills missing attributes. Plans include a monthly enriched-lead allowance (250 on Basic, 400 on Pro, 1,000 on Ultimate) with pay-per-use credits beyond it.

3. Campaigns are built in a visual sequence editor with conditional branches, is the lead a connection, did they reply, did the email bounce, plus delays, A/B tests, and channel switches between LinkedIn, email, X, and call tasks. LinkedIn steps include profile visits, social warming, connection requests, messages, and AI voice notes; out-of-office detection pauses sequences automatically.

4. Replies from LinkedIn and email converge in one multichannel inbox where leads are qualified in a click and Slack alerts fire in real time. HubSpot and Pipedrive sync (Ultimate), Clay and Make integrations, an open API with webhooks, and an MCP connector for Claude close the loop into the rest of the GTM stack.

## Best for

Sales teams, GTM engineers, and lead-gen agencies whose motion starts on LinkedIn and who want multichannel sequences, enrichment, and reply management in one tool, with account safety treated as a hard requirement rather than a marketing line.

## Not the right fit for

- Email-first, high-volume cold outreach teams; LGM meters identities and enriched leads and its center of gravity is LinkedIn, so pure email senders pay for a channel they will not use.
- Solo users on the tightest budgets; 60 euros per identity per month is several times the cost of entry-level LinkedIn tools like Waalaxy or Dripify, and the value only compounds if you use the multichannel and enrichment layers.
- Teams that refuse LinkedIn automation risk on principle; LGM's safety record and architecture are strong, but all LinkedIn automation operates against the platform's terms of service, and that residual risk never reaches zero.
- Enterprises needing SSO, SOC 2 paperwork, dialers, or conversation intelligence; LGM is a focused SMB tool from a roughly 25-person company, not a revenue-platform suite.

## Features

### LinkedIn automation

The first-class channel: warm, human-paced LinkedIn touches, including voice.

- **Connection requests and messages**: Automated invites and message sequences from your own LinkedIn identity, paced within smart action limits.
- **AI voice messages**: Personalized voice notes generated and sent at scale; LGM claims roughly a 50 percent lift in response rates versus text-only follow-ups.
- **Social warming**: Engages with a prospect's LinkedIn activity before the connection request, so the invite arrives with prior familiarity.
- **Profile visits and Sales Navigator imports**: Visit-then-invite patterns plus audience imports from LinkedIn and Sales Navigator searches.
- **Real chat mode**: Message flows designed to read as natural conversation rather than obviously sequenced blasts.

### Multichannel sequencing

One branching flow across LinkedIn, email, X, and calls.

- **Visual sequence builder**: Drag-and-drop campaigns with conditional branches (connected or not, replied or not), delays, and channel switches.
- **Email outreach with inbox rotation**: Cold email steps sent across multiple addresses per identity (up to 5 rotating on Pro, 10 on Ultimate) to protect deliverability.
- **X (Twitter) steps**: Follow and engagement automation on X as a warm-up or alternate channel, available on the Ultimate plan.
- **Call tasks**: Call steps slot into sequences from the Pro plan up, putting a human touch inside the automated flow.
- **A/B testing**: Message variants tested within sequences with per-variant performance reporting.
- **Out-of-office detection**: OOO replies pause the sequence automatically instead of burning follow-up steps against an empty desk.

### Data and enrichment

Waterfall enrichment and audience-building baked into the outreach tool.

- **Waterfall enrichment**: Queries multiple data providers in sequence until it finds verified contact data, included as a monthly allowance (250/400/1,000 leads by plan) with credit-based overage.
- **Intent data auto-import**: Automatically pulls leads showing interest signals into audiences.
- **Lookalike search**: Finds companies resembling your best existing clients to seed new audiences.
- **LGM database (ABM)**: An integrated database for account-based targeting alongside imported and searched audiences.

### Inbox and reply management

Where multichannel conversations converge.

- **Multichannel shared inbox**: LinkedIn and email replies in one interface, so reps stop tab-hopping between channels.
- **One-click lead qualification**: Classify replies as deal, opportunity, or bad timing in a single click, feeding pipeline reporting.
- **Slack reply alerts**: Real-time notifications in Slack when prospects respond.

### Safety, integrations, and platform

The architecture underneath, and the connections outward.

- **Cloud execution with dedicated proxies**: Each identity runs from the cloud behind a dedicated proxy with human-paced action limits, the core of LGM's account-safety claim.
- **HubSpot and Pipedrive sync**: Native two-way CRM sync on the Ultimate plan.
- **Clay, Make, and Slack integrations**: Native connections into the modern GTM stack for enrichment handoffs and workflow automation.
- **API and webhooks**: Open API with webhook events for building custom flows.
- **MCP connector**: A Model Context Protocol connection lets Claude query and drive prospecting directly, an early-mover feature in this tier.

## Use cases

- **Head of Sales at a 15-person B2B SaaS**: Three reps prospect the same market on LinkedIn with inconsistent follow-up, and email-only sequences are getting ignored. Outcome: Each rep runs as an identity with shared sequence templates: social warming, invite, voice note, then email fallback for non-connectors, with all replies qualified in one inbox and synced to HubSpot.
- **Lead-gen agency running LinkedIn campaigns for clients**: Manages outreach for a dozen client executives' LinkedIn accounts and cannot afford a single banned profile. Outcome: The Agency plan (from 6 identities) runs each client account behind its own proxy with conservative limits, while multichannel sequences and per-campaign reporting give the agency client-ready results.
- **GTM engineer wiring an outbound stack**: Builds audiences in Clay, wants execution and reply handling elsewhere, and wants to query campaign state from AI tooling. Outcome: Clay pushes enriched leads into LGM audiences via the API, sequences execute across LinkedIn and email, webhooks stream events back to the warehouse, and the MCP connector lets Claude answer questions about campaign performance.
- **Founder selling into a conservative industry**: Cold email lands flat with this audience; relationships form on LinkedIn but scaling personal touches is impossible. Outcome: Voice messages and real-chat-mode sequences preserve the personal feel at 10x manual volume, with calls scheduled as sequence steps once a prospect engages.

## Pricing

Per-identity (per automated LinkedIn account) subscription in three tiers, billed monthly, quarterly, semi-annually, or annually (annual gives 2 months free); enrichment beyond plan allowances is metered with pay-per-use credits. Prices display in EUR, USD, or GBP.

- **Basic**: 60 EUR per identity/month (annual equivalent 50 EUR/mo; USD 70 monthly). LinkedIn + email channels; Up to 3 identities, 3 team members; 250 enriched leads/month; 1 sending email per identity; 3 active campaigns.
- **Pro**: 120 EUR per identity/month (annual equivalent 100 EUR/mo; USD 135 monthly). Adds call steps; Unlimited identities, 25 team members; 400 enriched leads/month; 5 rotating sending emails per identity; 6 active campaigns. Marked most popular.
- **Ultimate**: 180 EUR per identity/month (annual equivalent 150 EUR/mo; USD 195 monthly). Adds X (Twitter) channel; Unlimited team members and campaigns; 1,000 enriched leads/month; 10 sending emails per identity; HubSpot/Pipedrive sync; dedicated support from 4 identities.
- **Agency / Custom**: Custom (Custom plans from 150 EUR/mo) Agency from 6 identities; Custom with 6-month minimum. Dedicated support and onboarding; Volume discounts; Feature selection on Custom plans.

Add-ons:

- Enrichment credits (Pay-per-use): Beyond plan allowances: full enrichment (verified email + data) costs 5 credits per lead, data-only enrichment 1 credit per lead.

Billing notes:

- Annual billing gives 2 months free (Basic 60 to 50, Pro 120 to 100, Ultimate 180 to 150 EUR effective monthly); quarterly and semi-annual sit between.
- USD and GBP price lists run slightly above straight conversion (Ultimate is 195 USD monthly), so currency choice changes real cost.
- The unit is the identity, not the seat: team members are free within plan caps, and cost scales with how many LinkedIn accounts you automate.
- Enriched-lead allowances are per month and modest on Basic (250); teams doing serious enrichment should budget credits or a higher tier rather than assume it is unlimited.
- All features of a tier are included with no per-feature add-ons; the Custom plan carries a 6-month minimum commitment.

Value assessment: Against cheap LinkedIn tools (Waalaxy, Dripify at roughly 20 to 60 euros), LGM costs two to three times more per account and earns it only if you use what those tools lack: voice messages, social warming, true multichannel branching, waterfall enrichment, and the unified inbox. Against per-seat sales engagement platforms its identity pricing is competitive for LinkedIn-led motions, and free team members make it cheap for a manager-plus-reps setup. The trap is scale: at 10+ identities on Ultimate you are at 1,500+ euros a month, agency-plan territory, where per-account economics deserve a hard look against HeyReach-style flat multi-account pricing.

## Strengths

- Deepest LinkedIn craft in its price band: voice messages, social warming, real-chat pacing, and visit-invite patterns go beyond the invite-and-message loop most rivals automate.
- Safety is architectural: cloud execution, one dedicated proxy per identity, and human-paced limits, backed by a track record the company dates to 2017.
- True multichannel branching (LinkedIn, email, X, calls) with conditions and A/B tests, not just email steps bolted onto a LinkedIn bot.
- Waterfall enrichment and a multichannel inbox reduce the need for separate data and reply-management tools.
- Bootstrapped and profitable-by-necessity vendor with a decade-adjacent history; no VC growth pressure distorting pricing or roadmap.
- Modern stack citizenship: Clay and Make integrations, open API, webhooks, and an MCP connector for Claude, rare at this company size.

## Limitations

- LinkedIn automation inherently violates LinkedIn's terms of service; LGM mitigates the risk credibly but cannot eliminate it, and a restricted account is always a possible outcome.
- Expensive per account next to volume-oriented LinkedIn tools; buyers who only need connection requests will overpay significantly.
- Enriched-lead allowances are small on lower tiers, and full enrichment at 5 credits per lead makes heavy data use a real incremental cost.
- Key capabilities are gated high: CRM sync and the X channel require Ultimate at 180 euros per identity monthly.
- A roughly 25-person self-financed team means no SOC 2 program, no SSO, and support depth that, while responsive (2 to 4 hour human replies on upper tiers), is not enterprise-grade.
- No native dialer or SMS; calls are tasks for humans, not an integrated calling channel.

## Comparisons

- **La Growth Machine vs Expandi**: Expandi is the closest architectural rival (cloud-based, proxy-backed, agency-friendly) and undercuts LGM on per-account price. LGM justifies its premium with voice messages, social warming, X steps, waterfall enrichment, and a stronger multichannel inbox. Pick Expandi for LinkedIn-centric campaigns at better unit economics; pick LGM when the motion is genuinely multichannel and reply management matters.
- **La Growth Machine vs HeyReach**: HeyReach is built for agencies running many LinkedIn accounts at flat, stackable pricing with unified inboxes across accounts; LGM prices per identity and goes deeper per conversation (voice notes, warming, branching multichannel flows). Volume across dozens of accounts favors HeyReach; depth and quality per account favors LGM.
- **La Growth Machine vs Outplay**: Outplay is a full sales engagement platform (email, dialer, SMS, WhatsApp, chat) where LinkedIn is one add-on channel; LGM inverts that hierarchy, treating LinkedIn as the main stage with email in support. SDR teams running phone-and-email cadences should be in Outplay; social-selling teams whose pipeline starts on LinkedIn should be in LGM.
- **La Growth Machine vs Overloop**: Overloop bundles a 450M-contact database with AI-written email campaigns and keeps LinkedIn deliberately conservative; LGM assumes you build audiences from LinkedIn itself and pushes the social channel hard. Database-driven email prospecting favors Overloop; relationship-led LinkedIn prospecting with email fallback favors LGM.

## Implementation

- Setup time: A day to connect identities, import an audience, and launch a first sequence; allow another week of conservative limits while a LinkedIn account's automation pattern establishes. Email steps on fresh domains need standard 2 to 4 week warm-up via your own tooling.
- Learning curve: Moderate. The sequence builder's conditions and branches reward planning, and multichannel campaigns take more thought than a linear invite-message loop. Templates and an active help center shorten the path.
- Onboarding: Self-serve with live AI support on Basic; human support within 4 hours on Pro and 2 hours on Ultimate, with a dedicated account manager from 4 identities and structured onboarding on Agency plans.
- Migration: Audiences import via CSV or LinkedIn/Sales Navigator search; sequences rebuild from scratch. Because identities are your own LinkedIn accounts, there is no infrastructure to migrate, but concurrent automation from an old tool must be stopped before LGM takes over an account.

## Platform, API & security

- Platforms: Web app (cloud execution, no extension required for sending), API, MCP server
- API: Open API with webhooks for audience, campaign, and reply events; MCP connector exposes prospecting data and actions to Claude.
- Compliance: GDPR-aligned (French company processing EU personal data)
- Data residency: France-based vendor; specific hosting locations not published in detail.
- SSO: Not offered; standard account login.
- Security notes: LinkedIn identities run from cloud infrastructure behind dedicated per-identity proxies with rate limits modeled on human behavior. No SOC 2 report is published. Automating LinkedIn remains against LinkedIn's terms of service regardless of vendor safeguards.

## Support

- Channels: Live AI support (all tiers), Human support (4h on Pro, 2h on Ultimate), Dedicated account manager (4+ identities), Slack alerts for replies
- Documentation: Help center at help.lagrowthmachine.com plus a heavily trafficked blog on outbound and LinkedIn practice.
- Community: No official community; the vendor leans on direct support and public content.

## Company

- Founded: 2020
- Founders: Brice Maurin (CEO), Adrien Moreau Camard (COO), Boris Tchangang (CTO)
- Headquarters: Paris, France (teams across Paris, Bordeaux, and Marseille coworking spaces)
- Ownership: Bootstrapped, founder-owned
- Employees: ~20-27 (self-reported, 2026)
- Funding: Self-financed; no external fundraising disclosed.

Timeline:

- 2017: Origin as an internal script at deux.io, France's first growth agency, automating a client's LinkedIn prospecting; LGM dates its 'safely automating LinkedIn' record from here.
- 2020: La Growth Machine launches as a standalone product under Brice Maurin, Adrien Moreau Camard, and Boris Tchangang.
- 2023: Positions as France's first multichannel prospecting solution, growing the self-financed team toward 27 people.
- 2026: March: visual rebrand ('more colorful, playful, people-oriented'; same LGM name). Platform now carries voice messages, waterfall enrichment, intent imports, API/webhooks, and an MCP connector for Claude.

## Integrations

LinkedIn / Sales Navigator, Email (multi-inbox rotation), X (Twitter), HubSpot, Pipedrive, Clay, Make, Slack, API and webhooks, MCP (Claude)

## FAQ

### What is La Growth Machine?

La Growth Machine (LGM) is a French sales automation platform that runs multichannel outreach sequences across LinkedIn, email, X, and call tasks, with LinkedIn as the first-class channel. It adds waterfall enrichment, a shared multichannel inbox, and AI voice messages, and is sold per automated LinkedIn identity.

### How much does La Growth Machine cost?

Basic is 60 euros, Pro 120 euros, and Ultimate 180 euros per identity per month on monthly billing, with two months free on annual (effective 50/100/150 euros). USD prices run 70/135/195 monthly. Agency plans start at 6 identities and Custom plans from 150 euros per month with a 6-month minimum. A 14-day trial requires no card.

### What counts as an identity in LGM?

An identity is one LinkedIn account being automated, together with its attached sending email addresses (1 on Basic, up to 5 rotating on Pro, 10 on Ultimate). Team members are not billed; you pay for the accounts doing the outreach, not the people watching the dashboard.

### Is La Growth Machine safe for my LinkedIn account?

LGM runs each identity from the cloud behind a dedicated proxy with human-paced action limits, and has automated LinkedIn since its 2017 agency-script origins without a reputation for mass bans. That said, all LinkedIn automation violates LinkedIn's terms of service, so a residual restriction risk always exists with LGM or any competitor.

### What are LGM's AI voice messages?

Sequence steps that generate and send personalized LinkedIn voice notes at scale rather than text messages. LGM claims voice messages raise response rates by roughly 50 percent because they read as unmistakably human effort.

### Does La Growth Machine include lead enrichment?

Yes, waterfall enrichment queries multiple data providers until it finds verified contact data. Plans include 250 (Basic), 400 (Pro), or 1,000 (Ultimate) enriched leads per month; beyond that, full enrichment costs 5 credits per lead and data-only enrichment 1 credit on pay-per-use pricing.

### Which CRMs does LGM sync with?

HubSpot and Pipedrive, natively and two-way, on the Ultimate plan. Below that, the open API, webhooks, and Make integration are the routes into a CRM, and Clay and Slack integrations cover enrichment handoffs and alerts on all paid tiers.

### Can LGM do email-only campaigns?

Technically yes, since email is a full sequence channel with inbox rotation, but it would be an odd buy: pricing is per LinkedIn identity and the product's depth is on the social side. Email-first teams get better economics from dedicated cold email platforms.

### Does La Growth Machine have an API or MCP support?

Both. An open API with webhooks handles audiences, campaigns, and reply events, and an MCP connector lets Claude query and act on prospecting data directly, which suits GTM-engineering stacks built around Clay, Make, and AI agents.

### Who owns La Growth Machine?

The founders. LGM launched in 2020 out of the deux.io growth agency, is led by CEO Brice Maurin with co-founders Adrien Moreau Camard (COO) and Boris Tchangang (CTO), and remains self-financed with roughly 20 to 27 employees in France. It refreshed its visual brand in March 2026 without changing the name.

## Editorial verdict

La Growth Machine is the craftsman's LinkedIn outreach tool: voice messages, social warming, branching multichannel sequences, and a genuinely useful shared inbox, run on an architecture that takes account safety seriously. For teams whose pipeline starts on LinkedIn and who measure success in conversations rather than connection requests, it is arguably the best-equipped option in the SMB tier, and the bootstrapped French vendor behind it prices like a business, not a land-grab. It is the wrong buy for email-first volume senders, bare-bones budgets, and enterprises needing compliance paperwork, and the identity-based pricing deserves scrutiny past a handful of accounts. Within its lane, though, few tools convert LinkedIn effort into replies as well per account.

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Source: SaaSTracker (https://saastracker.org), an independent editorial project. This profile is compiled from public information, carries no peer reviews or paid placement, and was last reviewed 2026-08-22. Awards are judged on published criteria: https://saastracker.org/methodology