# LeadPost

> LeadPost is a US visitor identification platform aimed primarily at consumer businesses and agencies that resolves anonymous website traffic to named individuals with verified emails and postal addresses (or work emails, company names, and job titles on B2B visits) by matching visit signals against a network of data partners, then retargets those people across email, Facebook and Instagram, Google display, and USPS direct mail from one dashboard; it claims to identify up to 40 percent of anonymous traffic, requires at least 1,000 unique monthly visitors, and prices from $249 a month for up to 750 leads.

- Category: Website Visitor Identification (https://saastracker.org/categories/visitor-identification)
- Website: https://leadpost.com
- Starting price: $249 per month (Standard, up to 750 leads)
- Free plan: No
- Free trial: 14 days with up to 200 B2C leads, no credit card required, self-serve signup
- Founded: 2020, HQ: St Louis, Missouri, United States, Ownership: Privately held, bootstrapped, founder-led
- Profile last reviewed: 2026-08-22
- Canonical profile: https://saastracker.org/products/leadpost

## Overview

LeadPost is the consumer-side member of this category, and it is important to understand that before evaluating it against anything else here. Almost every other tool in visitor identification is a B2B product: it tells you which company is browsing so a salesperson can call. LeadPost tells you which person is browsing and where they live. For a real estate brokerage, a car dealership, a healthcare practice, or a high-ticket direct-to-consumer brand, that is a fundamentally different and more actionable thing. For a B2B software company, it is mostly the wrong shape.

The mechanism is the mechanism of this whole end of the market. LeadPost matches visit signals against what it calls a unique network of data partners, and where the match lands it returns a verified name, email address, and postal address for consumer visitors, or a name, work email, company, and job title for business visitors. It claims to identify up to 40 percent of anonymous traffic, which is a plausible figure for a US consumer graph and one that will vary enormously by audience. Notably it requires at least 1,000 unique monthly visitors before it will work at all, which is an honest constraint most competitors leave you to discover.

What makes LeadPost more than a data feed is the retargeting layer. A resolved person can be worked across email, Facebook and Instagram ads, Google display, and physical USPS direct mail, all from one dashboard, which is a genuinely unusual combination. Direct mail in particular is the thing a person-level reveal makes possible and a company-level tool never can, and it is the reason LeadPost has found a foothold in real estate, automotive, and healthcare where a physical piece still converts. Four products sit under the platform: Lead Identification, Lead Enrichment, Visitor Insights, and Cross-Channel Retargeting.

It is a small, bootstrapped business, roughly seven people, founded by CEO Eric Castelli and Chief Sales Officer Tim Kastner, based in St Louis, Missouri, with no outside funding. It has grown a real agency constituency through a partner programme and a white-label path. And the ethical territory it occupies is the sharpest in this entire category: it is one thing to tell a salesperson that Acme Corp read your pricing page, and quite another to post a physical letter to the home address of someone who browsed your website and never gave you their name. LeadPost states it complies with GDPR and CCPA, sources data ethically, and provides opt-out, and reports a relatively low opt-out rate. It does not publish the opt-out workflow, the data partner list, or any data broker registrations, and the buyer should be clear that the person receiving that letter consented to somebody, but not to them.

## How it works

1. You add one line of code to your website. LeadPost states no forms and no cookies are required, and the platform needs at least 1,000 unique monthly visitors to function meaningfully.

2. As people browse, LeadPost matches the visit against its network of data partners. Where a match lands, the visitor resolves to a specific individual rather than to an organisation.

3. For consumer traffic the record returns a verified name, email address, and postal address. For business traffic it returns a name, work email, company name, and job title, so the same pixel serves both motions at different depths.

4. Lead enrichment layers on demographic and firmographic detail including industry, company size, and organisational role, and can also be run against lists you already own rather than only against new traffic.

5. Visitor Insights turns the resolved audience into demographic and behavioural analysis, which for a consumer brand is often as valuable as the individual records, because it tells you who your buyers actually are.

6. Cross-Channel Retargeting works the resolved people across email, Facebook and Instagram, Google display, and USPS direct mail from a single dashboard, or exports them to Klaviyo, HubSpot, Salesforce, Mailchimp, Zoho, Reply.io, and others through native connectors, Zapier, webhooks, FTP, or manual download.

## Best for

Consumer businesses in high-ticket verticals such as real estate, automotive, and healthcare where a named individual with a postal address is worth pursuing, marketing agencies running identification and retargeting for a portfolio of B2C clients, and ecommerce brands that want to recover anonymous browsers into Klaviyo without waiting for a form fill.

## Not the right fit for

- European businesses, or anyone whose visitors are meaningfully European. This is a US consumer identity model, and the vendor's GDPR claim is a compliance assertion rather than a documented legal basis; the practical answer is that this product belongs to the American privacy regime.
- B2B software companies whose motion is account-based. The B2B record here is thinner than a purpose-built tool's, and Knock2, Happierleads, Leadpipe, or RB2B are all better fits for identifying a buying committee.
- Sites under 1,000 unique monthly visitors. The vendor states this outright as a requirement, which is unusually honest, and below that threshold the model simply does not have enough to work with.
- Anyone uncomfortable with the underlying trade. Posting physical mail to the home address of someone who browsed anonymously is the most aggressive application in this category, and if that makes you hesitate, the hesitation is the correct signal.
- Buyers who need published opt-out mechanics, a data partner list, or broker registrations before signing. LeadPost states it offers opt-out and reports a low opt-out rate but publishes neither the workflow nor its sources.

## Features

### Lead identification

Person-level resolution of anonymous traffic, consumer-first.

- **Person-level consumer identification**: Returns a verified name, email address, and postal address for resolved consumer visitors, which is the deepest consumer record in this category.
- **B2B identification**: Business visitors resolve to a name, work email, company name, and job title, so one pixel covers both motions at different depths.
- **Up to 40 percent claimed match rate**: The vendor's published figure for the share of anonymous traffic identified. Treat it as a ceiling on ideal US consumer traffic rather than an expectation.
- **Data partner network matching**: Identity comes from what the vendor calls a unique network of data partners rather than from reverse-IP lookup, which is why it returns people rather than organisations.
- **No forms and no cookies**: Identification does not depend on a form fill or on cookie persistence, which matters as browsers continue removing third-party cookies.
- **One line of code**: A single script installs the whole platform, with no per-platform integration or tag manager configuration required.
- **Minimum traffic requirement**: The vendor states at least 1,000 unique monthly visitors are needed. Publishing a floor rather than selling to sites that cannot benefit is a rare piece of honesty here.

### Enrichment and insights

Turning resolved individuals into an understood audience.

- **Lead enrichment**: Adds verified contact and demographic detail including industry, company size, and organisational role to identified records.
- **List enrichment**: Existing lists can be uploaded and enriched, so the platform improves data you already own rather than only new traffic.
- **Visitor demographics**: Demographic profiling of the resolved audience, which for a consumer brand often matters more than any individual record.
- **Behavioural insights**: Analysis of visitor patterns and conversion drivers that goes beyond what a standard analytics tool reports on anonymous sessions.

### Cross-channel retargeting

The layer that makes LeadPost distinctive, including a channel nobody else here can reach.

- **Email retargeting**: Resolved people can be emailed directly from the platform or pushed to an email service provider for sequencing.
- **Facebook and Instagram retargeting**: Resolved audiences push into Meta advertising as custom audiences rather than relying on pixel-based retargeting alone.
- **Google display retargeting**: The same audience can be worked through display advertising from the same dashboard.
- **USPS direct mail**: Physical mail to the resolved postal address. This is the capability a person-level consumer reveal uniquely enables, the reason LeadPost works in real estate and automotive, and the most ethically pointed feature in this entire category.
- **Unified dashboard**: All four channels are managed from one interface rather than exported separately to four platforms.

### Integrations and delivery

An unusually long and explicitly named connector list for a seven-person company.

- **Marketing platform connectors**: Klaviyo, Mailchimp, GetResponse, AWeber, Campaign Monitor, Constant Contact, and High Level connect natively.
- **CRM connectors**: Salesforce, HubSpot, Zoho CRM, and Zendesk Sell receive resolved records directly.
- **Outbound and advertising connectors**: Reply.io for sequencing and Facebook for audience push are both named integrations.
- **Webhooks and Zapier**: Custom webhooks and Zapier cover anything without a native connector, including Slack and internal systems.
- **FTP and manual download**: Automated FTP delivery and manual CSV download sit alongside the API-style options, which is exactly the kind of unglamorous plumbing agencies and direct mail houses actually need.

### Agency and commercial

Priced simply, with a real agency constituency behind it.

- **Agency Partner Program**: A dedicated programme for agencies running identification and retargeting across a portfolio of client sites.
- **White-label path**: The vendor publishes white-label visitor identification material for agencies wanting to sell the capability under their own brand.
- **Three published tiers**: Standard, Advanced, and Premium at $249, $499, and $999 a month, all self-serve with no sales call required.
- **Fourteen-day trial with 200 leads**: Full trial access including up to 200 B2C leads, with no credit card required, which is a genuinely useful sample size.
- **Priority support on upper tiers**: Standard carries 48-hour email and ticket support; Advanced and Premium add priority handling.

## Use cases

- **Real estate brokerage with a high-traffic listings site**: Thousands of people browse property listings every month, a handful register, and the rest disappear into an anonymous analytics chart. Outcome: Resolved individuals arrive with names and postal addresses, and USPS direct mail reaches a household that browsed three properties last week, which is a channel no company-level tool in this category can offer.
- **Ecommerce brand recovering abandoned browsers into Klaviyo**: Cart abandonment flows only fire for people who already gave an email address, so the majority of high-intent browsers are unreachable. Outcome: The Klaviyo connector receives identified visitors with verified emails, so recovery flows can address browsers who never entered anything, without waiting for a form fill.
- **Agency running visitor ID for a portfolio of consumer clients**: Each client wants identification and retargeting, and stitching a data vendor to an email tool to an ad platform to a direct mail house for every account is unmanageable. Outcome: The Agency Partner Program plus white-label path lets the agency run identification and four retargeting channels from one dashboard across accounts, with FTP delivery for clients that want raw files.
- **Healthcare or automotive marketer with a long consideration cycle**: Buyers research for weeks before enquiring, and paid retargeting alone reaches them only while cookies survive and only through screens. Outcome: Person-level resolution plus a combination of email, Meta, display, and physical mail keeps the brand present across channels for a considered purchase, with demographic insights showing who the real audience is.

## Pricing

Flat monthly subscription metered on identified leads per month, with three published self-serve tiers differing in lead allowance and support level rather than in features.

- **Standard**: $249 per month. Up to 750 identified leads per month; Website visitor identification and third-party opt-in data; Cross-channel retargeting across email, paid social, display, and direct mail; Data enrichment and one-click integrations; Email and ticket support with a 48-hour response. About 33 cents per identified lead, and the full feature set rather than a stripped entry plan.
- **Advanced**: $499 per month. Up to 2,000 identified leads per month; Identical feature set to Standard; Priority email and ticket support; About 25 cents per identified lead. The best value step; the jump from Standard nearly triples volume for double the money.
- **Premium**: $999 per month. Up to 4,500 identified leads per month; Identical feature set to Advanced; Priority support; About 22 cents per identified lead.

Billing notes:

- All three tiers carry the same feature set. The only differences are the monthly lead allowance and the support response level, which means nothing functional is gated above the entry price.
- Per-identity math at two volume steps: $0.33 per identified lead at the $249 Standard tier and $0.22 at the $999 Premium tier. That is only a one-third reduction across the whole ladder, a much flatter curve than competitors like Knock2 or Happierleads whose unit cost falls by 60 to 70 percent at scale.
- Because a resolved LeadPost record includes a postal address and can be worked through physical mail, the relevant comparison is not with company-level tools at a cent per identified company but with the cost of a direct mail list, against which 22 to 33 cents per verified household is competitive.
- The vendor requires at least 1,000 unique monthly visitors for the platform to work, so a site below that threshold should not buy any tier.
- Direct mail production and postage are separate costs on top of the subscription, so budget the full cost per piece rather than only the identification fee if mail is your channel.
- There is no free plan; evaluation runs through a 14-day trial capped at 200 B2C leads, which is a large enough sample to measure the real match rate on your own traffic.

Value assessment: Judged against B2B company-level tools LeadPost looks expensive, but that comparison is meaningless: those tools return a company name and LeadPost returns a household. Judged against what it replaces, which is a purchased consumer mailing list plus a separate email platform plus a separate audience-push tool, 22 to 33 cents per verified identified person with four retargeting channels in one dashboard is reasonable. The pricing curve is unusually flat, so there is little economic reward for scaling up, and the every-feature-on-every-tier structure means a small operator gets the whole platform at $249. The value hinges on your vertical: in real estate, automotive, healthcare, and high-ticket ecommerce, where a single conversion is worth thousands, the maths works easily. In low-margin ecommerce or B2B SaaS it does not.

## Strengths

- The only tool in this category that returns a verified postal address and can execute USPS direct mail from the same dashboard, which opens a channel no company-level competitor can reach.
- Genuinely cross-channel: email, Facebook and Instagram, Google display, and physical mail all managed from one interface rather than exported to four platforms.
- Every feature on every tier, with the three published plans differing only in lead volume and support response.
- An unusually long and explicitly named integration list for a seven-person company, including Klaviyo, HubSpot, Salesforce, Mailchimp, Zoho, Reply.io, webhooks, Zapier, and automated FTP.
- Publishes a minimum traffic requirement of 1,000 unique monthly visitors rather than selling to sites the model cannot serve, which is a rare piece of honesty.
- A 14-day trial with up to 200 B2C leads and no credit card, which is a large enough sample to measure real match quality before committing.
- Serves both consumer and business traffic from one pixel, at different depths, which suits agencies with mixed client portfolios.
- Bootstrapped and profitable-shaped rather than venture-funded, with a founder-led team that has grown a real agency constituency.

## Limitations

- The ethical position is the most exposed in this category. Posting physical mail to the home address of someone who browsed anonymously is a step beyond what most buyers have thought through, and the recipient consented to a data partner rather than to you.
- GDPR compliance is asserted rather than documented. There is no published legal basis, no data residency statement, and no certification, and the model is fundamentally a US consumer identity product.
- Opt-out is claimed but the workflow is not published, nor is the data partner list, nor any data broker registrations.
- The up-to-40-percent match rate is a vendor claim with no stated denominator and no methodology, unlike competitors such as Knock2 that at least define what traffic they are measuring.
- Wrong shape for B2B account-based selling: the business record is thinner than a purpose-built B2B tool's and there is no buying committee, intent, or account-level scoring layer.
- The pricing curve is flat, falling only from 33 to 22 cents per lead across the entire ladder, so there is little economic reward for growing into a larger plan.
- Direct mail production and postage sit outside the subscription, so the headline price understates the true cost of the channel that most distinguishes the product.
- A seven-person bootstrapped company handling consumer identity data is a genuine continuity and governance risk worth weighing.

## Comparisons

- **LeadPost vs Opensend**: The most direct comparison in this whole category: both resolve anonymous consumer traffic to individuals for DTC and ecommerce, both are US-only in practice, both push into Klaviyo and Meta. Opensend starts around $400 a month and is tightly focused on ecommerce recovery; LeadPost starts at $249, covers B2C and B2B from one pixel, and adds USPS direct mail as a channel Opensend does not offer. Take Opensend for pure ecommerce email recovery; take LeadPost if physical mail or a mixed consumer and business audience matters.
- **LeadPost vs Leadpipe**: Leadpipe returns 62-plus fields and full browsing history on a named US person from $147 a month, built for B2B outbound. LeadPost returns fewer fields but includes a postal address and four retargeting channels, built for consumer marketing. They are the same technique aimed at opposite buyers: Leadpipe for a sales team working a buying committee, LeadPost for a marketer working a household.
- **LeadPost vs RB2B**: RB2B is the free-tier reference point for US person-level B2B identification, pushing names into Slack. LeadPost costs $249 a month minimum but resolves consumers rather than only business visitors, adds postal addresses, and executes retargeting rather than only notifying. If your visitors are B2B buyers and you want a name in Slack, RB2B is nearly free. If your visitors are consumers, RB2B has nothing for you and LeadPost is the correct category.
- **LeadPost vs Salespanel**: Salespanel is the opposite pole of this category: company-level only, first-party customer data platform, EU-friendly, $99 a month, resolving organisations and never strangers. LeadPost resolves named individuals including their home addresses. There is no overlap in buyer or in ethics. Salespanel is what you buy when a privacy officer reviews the purchase; LeadPost is what you buy when a consumer marketer does.
- **LeadPost vs Knock2**: Knock2 is the B2B counterpart at $199 a month, resolving US work identities with 93 percent account-level and 62 percent person-level claims against engaged sessions, plus buying-committee expansion, AI scoring, an API, and an MCP endpoint. LeadPost resolves consumers with postal addresses and retargets them across four channels. If you sell to businesses, Knock2's firmographic layer is essential and LeadPost's household data is noise; if you sell to consumers, the reverse.

## Implementation

- Setup time: Minutes. One line of code, no forms, no cookie configuration, and no per-platform integration. Connecting Klaviyo, HubSpot, or an FTP delivery adds perhaps another half hour.
- Learning curve: Low on identification, moderate on retargeting. The identification side needs no configuration, but running four channels well, particularly direct mail with its production lead times and per-piece costs, is a real marketing discipline rather than a toggle.
- Onboarding: Fully self-serve across all three tiers through the vendor's registration flow, with a 14-day trial including up to 200 B2C leads and no credit card. Agencies have a dedicated partner programme with a white-label path.
- Migration: No historical backfill; identification begins when the code goes live. Automated FTP and manual download mean your data is portable in the most basic and reliable sense, which matters for agencies handing files to direct mail houses. If you are replacing a consumer identity vendor, run both for a fortnight and compare verified deliverable records rather than raw match counts, since a bad postal address costs real money once you print it.

## Platform, API & security

- Platforms: Web application, JavaScript tracking script, Automated FTP delivery, Webhooks, Manual CSV download
- API: Custom webhooks and Zapier cover programmatic delivery, alongside automated FTP and manual download; a general-purpose public REST API is not prominently documented.
- Compliance: Vendor states GDPR and CCPA compliance; no certifications, audits, or documented legal basis published
- Data residency: Not published. The company operates from St Louis, Missouri.
- SSO: Not published.
- Security notes: LeadPost occupies the sharpest ethical ground in this category and buyers should be explicit about that rather than reassured by a compliance line. Identity comes from a network of data partners, which means the individual whose name and home address you receive consented to one of those partners at some point, not to you. The vendor states it complies with GDPR and CCPA, sources data ethically, offers opt-out, and sees a relatively low opt-out rate, but publishes no legal basis analysis, no data partner list, no opt-out workflow, no data residency statement, and no data broker registrations. Practically this is a US product operating under the American privacy regime, and the GDPR claim should not be read as a European legal position: US person-level identification broadly stays clear of European law by not operating there, not by satisfying it. If you have European visitors, or if direct mail to an unconsenting household troubles you, resolve both questions before you install the script.

## Support

- Channels: Email and ticket support with a 48-hour response on Standard, Priority email and ticket support on Advanced and Premium, Agency Partner Program support
- Documentation: Product pages, case studies, and a blog covering agency white-labelling and category comparisons; technical documentation is light.
- Community: No official community forum; the agency partner programme is the main structured channel.

## Company

- Founded: 2020
- Founders: Eric Castelli, Tim Kastner
- Headquarters: St Louis, Missouri, United States
- Ownership: Privately held, bootstrapped, founder-led
- Employees: Roughly 7 (est. 2026)
- Funding: No funding raised. Sources differ on the founding year, citing both 2015 and 2020, which may reflect an earlier entity before the pivot into visitor identification.

Timeline:

- 2020: Founded in St Louis, Missouri by CEO Eric Castelli and Chief Sales Officer Tim Kastner as a B2C retargeting tool built on person-level visitor identification.
- 2023: Introduces special startup pricing for its visitor identification software, widening access below its original price points.
- 2024: Expands from a retargeting tool into a visitor intelligence platform with four products: Lead Identification, Lead Enrichment, Visitor Insights, and Cross-Channel Retargeting.
- 2025: Builds out the Agency Partner Program and a white-label path, establishing agencies serving B2C verticals as a core constituency.
- 2026: Runs three self-serve tiers at $249, $499, and $999 a month with every feature on every tier, a named integration list spanning Klaviyo, HubSpot, Salesforce, and Reply.io, and a published 1,000-visitor minimum.

## Integrations

Klaviyo, HubSpot, Salesforce, Zoho CRM, Zendesk Sell, Mailchimp, GetResponse, AWeber, Campaign Monitor, and Constant Contact, High Level, Reply.io, Facebook and Instagram audiences, Zapier and custom webhooks, Automated FTP and manual CSV download

## FAQ

### What is LeadPost?

LeadPost is a US visitor identification platform built primarily for consumer businesses and agencies. One line of code resolves anonymous website traffic to named individuals: for consumer visitors it returns a verified name, email address, and postal address, and for business visitors a name, work email, company, and job title. It then retargets those people across email, Facebook and Instagram, Google display, and USPS direct mail from one dashboard. Pricing starts at $249 a month for up to 750 leads, with every feature on every tier.

### Does LeadPost identify individual people?

Yes, and more completely than almost anything else in this category. It is not company-level identification. Consumer visitors resolve to a specific person with a home address, which is what makes physical direct mail possible. That depth is the product's whole reason to exist and also the thing to think hardest about before buying.

### What match rate should I expect?

LeadPost claims up to 40 percent of anonymous visitors identified. That is a ceiling on favourable US consumer traffic, published without a stated denominator or methodology, so treat it as marketing rather than a forecast. The vendor also states a hard requirement of at least 1,000 unique monthly visitors for the platform to function, which is more useful information than the percentage. Use the 14-day trial with its 200-lead allowance to measure verified deliverable records on your own traffic, and if you plan to mail, count deliverable postal addresses rather than raw matches, because a bad address costs real money once printed.

### How is this different from plain IP-to-company enrichment?

Almost completely. IP-to-company enrichment reverses a network address into an organisation using a database of corporate IP ranges; it identifies nobody, works worldwide, costs pennies, and fails entirely on residential and mobile connections, which is exactly the traffic a consumer brand cares about. LeadPost matches visits against a network of consumer data partners and returns a specific human being with an email and a home address. That is a categorically different data source, a categorically different price, and a categorically different set of questions to ask before you use it.

### Is LeadPost GDPR and CCPA compliant?

The vendor states it complies with both, sources data ethically, and offers opt-out with a reportedly low opt-out rate. It publishes no legal basis analysis, no data partner list, no opt-out workflow, no certification, no data residency statement, and no data broker registrations. Practically, this is a US consumer identity product operating under the American privacy regime. US person-level identification generally stays clear of European law by not operating in Europe rather than by satisfying European regulators, and the GDPR claim here should be read in that light rather than as a European legal position. If your visitors include Europeans, get the vendor's position in writing before you install anything.

### Can someone opt out of being identified?

The vendor states opt-out capabilities exist and that the opt-out rate is relatively low, but it does not publish the mechanism, the URL, or the process. That is a gap, and a bigger one here than for a company-level tool, because the person being identified is receiving mail at home rather than a salesperson seeing a company name. If opt-out mechanics matter to your compliance review, ask for the workflow and the suppression turnaround time explicitly.

### What does an identified lead actually cost?

About 33 cents at the $249 Standard tier for 750 leads, and about 22 cents at the $999 Premium tier for 4,500. That curve is unusually flat, falling only a third across the whole ladder where competitors often drop 60 percent or more. The right benchmark is not a company-level tool at a cent per company but a purchased consumer mailing list, against which 22 to 33 cents for a verified name, email, and postal address is competitive. Remember that direct mail production and postage sit on top of the subscription.

### Can I route identified people into Klaviyo, Slack, and my CRM?

Yes, and the named connector list is unusually long for a company this size: Klaviyo, HubSpot, Salesforce, Zoho CRM, Zendesk Sell, Mailchimp, GetResponse, AWeber, Campaign Monitor, Constant Contact, High Level, Reply.io, and Facebook, plus Zapier and custom webhooks for Slack and anything else. Automated FTP and manual CSV download cover bulk delivery, which is exactly what agencies handing files to direct mail houses need.

### Is LeadPost a good fit for a B2B software company?

Usually not. It resolves business visitors to a name, work email, company, and title, which works, but the record is thinner than a purpose-built B2B tool's and there is no buying committee expansion, no account-level intent, and no firmographic scoring. Knock2 at $199, Happierleads at $99, Leadpipe at $147, or RB2B's free tier are all better shaped for B2B. LeadPost earns its place when your buyers are households rather than companies.

### Who is behind LeadPost?

LeadPost is a bootstrapped company of roughly seven people in St Louis, Missouri, founded by CEO Eric Castelli and Chief Sales Officer Tim Kastner with no outside funding. Sources differ on the founding year, citing both 2015 and 2020, which may reflect an earlier entity before the pivot into visitor identification. A small unfunded team handling consumer identity data is worth weighing on both continuity and governance grounds, and the FTP and CSV export paths are your practical insurance.

## Editorial verdict

LeadPost is the consumer answer in a category built almost entirely for B2B, and on its own terms it is well made: person-level resolution with a verified postal address, four retargeting channels including physical mail in one dashboard, an honest published traffic minimum, a long named integration list, and every feature available at the $249 entry price. For real estate, automotive, healthcare, and high-ticket ecommerce, where a single conversion is worth thousands and direct mail still converts, the economics work easily at 22 to 33 cents per identified person. For B2B software it is the wrong shape, and for anyone with European visitors it is the wrong jurisdiction. The thing to settle before buying is not the pricing but the premise: the person whose home address arrives in your dashboard consented to one of LeadPost's data partners, not to you, and the vendor publishes neither the partner list nor the opt-out workflow. If posting a letter to that household still feels right after thinking it through, this is a capable tool. If it does not, that instinct is worth more than the match rate.

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Source: SaaSTracker (https://saastracker.org), an independent editorial project. This profile is compiled from public information, carries no peer reviews or paid placement, and was last reviewed 2026-08-22. Awards are judged on published criteria: https://saastracker.org/methodology