# Loop & Tie

> Loop & Tie is a choice-based corporate gifting platform where the sender picks a curated collection at a $30, $50, $75, or $100 price point and emails it to a recipient, who browses the collection, chooses one item or donates to charity instead, and supplies their own shipping address; gifts expire after three months and the unclaimed value returns to the sender's account as platform credit, with plans running from free to $5,000 a year and integrations sold as annual add-ons.

- Category: Corporate Gifting & Direct Mail (https://saastracker.org/categories/direct-mail-gifting)
- Website: https://www.loopandtie.com
- Starting price: $0 per year (Free, with $5 flat-rate shipping per gift), then $500 per year (Essentials)
- Free plan: Free: $0 per year, 1 user, marketplace access, email gift sending, basic tracking, and the standard design library, with $5 flat-rate shipping charged per gift.
- Free trial: No time-limited trial; the free plan is the evaluation path
- Founded: 2013, HQ: Austin, Texas, United States, Ownership: Venture-backed, founder-led
- Profile last reviewed: 2026-08-22
- Canonical profile: https://saastracker.org/products/loop-and-tie

## Overview

Loop & Tie was founded by Sara Rodell, a former Wall Street equity sales broker who had watched corporate gifting go wrong from the receiving end, and built out of the Austin Technology Incubator. The company won the Salesforce Dreampitch competition in 2017 against thousands of entrants, has raised roughly $2.7 million, counts Salesforce Ventures among its backers, and now describes itself as a carbon-regenerative gifting platform serving more than a thousand companies.

The mechanic is fixed-price choice. You buy into a collection at $30, $50, $75, or $100 and the recipient picks one item from it, or redirects the value to a charity. That gives the sender budget certainty before the send and gives the recipient the thing they actually want, which is the argument choice-based gifting has been making against curated gifting for a decade. Addresses are collected from the recipient during redemption rather than asked for up front.

Where Loop & Tie differs commercially from Goody is that it charges a platform fee and it recycles unclaimed value rather than not charging for it. Gifts expire after three months, or an earlier custom date, and expired or cancelled value is automatically returned to your account as Loop & Tie credit you can spend on future sends. That is better than losing the money and worse than never being charged, because the credit is locked to this vendor. It is also, structurally, where a lot of this category's economics live, and Loop & Tie is unusually explicit about it.

The plan structure is old-fashioned in a way that will suit some buyers and irritate others. Free covers one user with a $5 flat-rate shipping charge per gift. Essentials at $500 a year covers three users and three teams and removes the shipping charge. Premium at $5,000 a year adds gift cards, branded merchandise, global fulfilment, and a dedicated success team. Integrations are annual add-ons priced separately: Salesforce at $1,500 a year, HRIS at $1,500, a company storefront at $500, extra seats at $250 each. Everything is published, which is refreshing, but it adds up quickly.

## How it works

1. You choose a collection at one of the fixed price points ($30, $50, $75, or $100), or build a custom collection on Essentials and above. Custom collections let you control exactly which brands appear, which matters when the gift is representing your company.

2. You customize the send: add your logo, choose the email design, and write a personalized message. Branding is available from the Essentials tier, so the free plan's sends carry the standard design library instead.

3. You send with nothing but the recipient's email address. No mailing address is required from you at any stage, which is the operational point of a choice-based platform.

4. The recipient opens a personalized email, browses the collection, picks the item they want or chooses to donate the value to charity instead, enters their own shipping address, and can leave a thank-you note. Loop & Tie fulfils and ships, and the thank-you note is a genuine engagement artifact you do not get from mailing something blindly.

5. If the gift is not claimed within three months, or an earlier date you set, it expires and the value returns to your account as Loop & Tie credit for future sends. Nothing is lost, but nothing is refunded to your card either.

## Best for

Teams that want budget certainty per gift, a curated and sustainability-minded catalog, and a formal gifting program with branding, campaign analytics, and Salesforce or HRIS integration, and who send enough volume to absorb an annual platform fee.

## Not the right fit for

- Very low-volume senders, because the free plan adds $5 shipping to every gift and the $500 Essentials plan needs about 100 gifts a year just to break even on that shipping charge alone.
- Buyers who expect integrations to be included; Salesforce and HRIS connectors are $1,500 a year each on top of the plan, which is more than the entire Essentials subscription.
- Anyone who wants unclaimed gift value refunded to their card rather than converted into vendor credit, which is exactly what happens here after the three-month expiry.
- Global-first programs, since most marketplace collections ship to the mainland United States plus Alaska and Hawaii, with international coverage largely gated to the $5,000 Premium tier.
- Teams that need a physical handwritten note as the gesture rather than a gift; Loop & Tie is an email-first choice platform and does not mail correspondence.

## Features

### Choice-based gifting

The recipient picks, which is the entire product thesis.

- **Fixed price point collections**: Collections at $30, $50, $75, and $100 mean you know the cost before you send and the recipient chooses within it. Budget certainty per gift is the operational advantage over open catalogs.
- **Recipient choice from a curated set**: The recipient browses the collection and selects one item rather than receiving whatever you guessed, which is why choice-based gifting consistently produces better reactions than curated gifting.
- **Charity donation option**: Recipients can redirect the gift value to charity instead of taking a product. This is the cleanest answer to a recipient whose employer forbids accepting gifts, and almost nobody else offers it as a native path.
- **Email-only sending**: You need nothing but an email address to send, and the shipping address is captured from the recipient at redemption.
- **Thank-you notes from recipients**: Recipients can leave a note when they redeem, which turns the send into a two-way interaction and gives sales a natural reply to respond to.
- **Custom collections**: From Essentials upward you build your own collection rather than using the standard marketplace, controlling exactly which brands represent you.

### Expiry, credit, and cost control

How unclaimed money moves, which is where this category makes its margin.

- **Three-month expiry window**: Gifts expire automatically after three months, or on an earlier custom date you set, which caps how long a liability stays open on your account.
- **Automatic credit return on expiry**: Expired or cancelled gift value returns to your account as Loop & Tie credit rather than being kept by the vendor. That is better than the industry norm, though the credit is locked to this platform and cannot be refunded to your card.
- **Flat-rate shipping on the free plan**: The free tier charges $5 per gift for shipping. Essentials and above include shipping, so the $500 annual fee effectively pays for itself at 100 gifts a year.
- **Fully published rate card**: Plans, seat add-ons, integration add-ons, storefront pricing, and managed services are all published with real numbers, which is rare in corporate gifting and makes the total cost calculable before a sales call.
- **Team structures**: Plans allocate teams as well as users (three teams on Essentials, five on Premium), so departments can run separate programs and budgets within one account.

### Program management and branding

Turning individual sends into something a marketing team runs.

- **Customizable branding**: Logos, email designs, and branded gift pages from the Essentials tier, so the experience reads as your company rather than as a gifting vendor.
- **Campaign analytics**: Redemption and engagement reporting per campaign from Essentials upward, which is the reporting layer needed to compare a gifting campaign against a control.
- **Contact management**: Recipient lists are managed inside the platform rather than re-uploaded per campaign, which matters for recurring programs.
- **Company storefront**: A branded storefront sold as a $500 a year add-on, covering swag distribution alongside gifting.
- **Branded merchandise and custom packaging**: Branded merch on Premium, and custom packaging or branded boxes starting at $5 per gift as an add-on, for programs where the unboxing is part of the message.
- **Swag fulfilment**: You can ship pre-printed items to Loop & Tie and have them distributed through the same choice and address-collection technology, which solves the classic problem of a box of hoodies in someone's spare room.
- **Managed services**: Program design and execution support at $2,500 a year or $500 per project, for teams that want the campaign run for them rather than by them.

### Integrations and fulfilment

Connecting to your systems, priced as separate annual line items.

- **Salesforce integration**: A native Salesforce connector sold as a $1,500 a year add-on, letting sends and redemption data flow against CRM records. Loop & Tie won Salesforce Dreampitch in 2017, so the relationship is long-standing.
- **HRIS integration**: Also $1,500 a year, driving employee milestone gifting from HR data rather than a spreadsheet.
- **Integrations hub**: A connector hub covering sales, marketing, and HR systems, which is the route for anything without a dedicated native connector.
- **Domestic fulfilment coverage**: Most marketplace collections ship to the mainland United States plus Alaska and Hawaii, which is broader domestic coverage than several competitors manage.
- **International collections**: Dedicated international collections cover worldwide shipping including Canada and Mexico, with global fulfilment positioned as a Premium tier capability.
- **Redemption tracking**: Basic tracking on the free plan and campaign-level analytics above it report who redeemed and when, which is the primary attribution signal a choice-based platform produces.

## Use cases

- **Field marketing team running event follow-up**: Four hundred booth conversations, no mailing addresses, and a need to spend a predictable amount per lead rather than an open-ended catalog budget. Outcome: A $30 collection goes to every scanned email. Cost per gift is known in advance, unredeemed value returns as credit after three months, and redemption rates segment the list far better than badge scans did.
- **Sales team selling into regulated buyers**: Half the target accounts work at employers who forbid staff from accepting gifts, and sending anything risks an awkward decline. Outcome: The charity donation option gives those recipients a compliant path: they redirect the value rather than refusing it, and the interaction still happens. Unredeemed sends come back as credit.
- **People operations running employee milestones**: Work anniversaries and onboarding gifts are handled manually and inconsistently across a growing team. Outcome: The HRIS add-on at $1,500 a year drives sends from HR data, a custom collection keeps the choice on-brand, and the $50 price point makes the per-milestone budget line predictable.
- **Customer marketing team with a sustainability mandate**: Corporate gifting has to align with a public sustainability commitment, and generic swag undermines the message it is supposed to support. Outcome: Loop & Tie's carbon-regenerative positioning and curated sustainable marketplace give the program a defensible story, with campaign analytics providing the engagement numbers to report alongside it.

## Pricing

Annual platform subscription plus the cost of the gift at a fixed price point. Integrations, extra seats, extra teams, storefronts, and managed services are separately priced annual add-ons. Unclaimed gift value returns as platform credit rather than a refund.

- **Free**: $0 per year. 1 user; Full marketplace access; Email gift sending with recipient choice; Basic tracking; $5 flat-rate shipping charged per gift. Usable for real sends, but the per-gift shipping charge is the tax you pay for not subscribing.
- **Essentials**: $500 per year. 3 users and 3 teams; Custom collections; Free shipping on gifts; Campaign analytics and contact management; Customizable branding. Break-even against the free plan's shipping charge is about 100 gifts a year, after which everything else is upside.
- **Premium**: $5,000 per year. Unlimited users and 5 teams; Gift cards and branded merchandise; Global fulfilment; Advanced automation; Dedicated success team and consulting services. A tenfold jump from Essentials, aimed at organizations running gifting as a formal, staffed program.
- **Build Your Own**: Custom quoted. Bespoke solutions; Custom integrations; Compliance support; Implementation programs.

Add-ons:

- Additional user seat ($250 per year)
- Additional team ($500 per year)
- Native Salesforce integration ($1,500 per year): Costs three times the Essentials plan itself.
- HRIS integration ($1,500 per year)
- Company storefront ($500 per year)
- Custom packaging and branded boxes (From $5 per gift)
- Managed services ($2,500 per year or $500 per project)

Billing notes:

- Gift collections are sold at four fixed price points: $30, $50, $75, and $100. You know the cost per gift before you send, which is the main budgeting advantage over open-catalog platforms.
- There is a genuine platform fee, unlike Goody. Essentials at $500 a year is modest, but Premium at $5,000 is a real commitment and the add-ons compound: Salesforce and HRIS connectors are $1,500 each per year, which is three times the cost of the Essentials plan they attach to.
- Unclaimed value is not refunded. Gifts expire after three months, or an earlier date you set, and the value returns as Loop & Tie credit usable only on this platform. That is better than the vendor keeping it and worse than Goody's model of never charging for unaccepted gifts.
- The free plan's $5 flat-rate shipping per gift is the mechanism that pushes buyers onto Essentials: 100 gifts a year at $5 each is exactly the $500 subscription price.
- Worked example for a $25 gift: the nearest price point is the $30 collection. On the free plan that is $30 plus $5 flat-rate shipping, or $35 all in with no platform fee, and the recipient supplies their own address so there is no address acquisition cost. On Essentials it is $30 with shipping included, plus the $500 annual fee amortized across your volume, so at 200 gifts a year the true all-in is about $32.50 each. Add custom packaging and it rises by $5 or more per gift.
- International sending is largely gated to Premium's global fulfilment. Most marketplace collections cover the mainland US plus Alaska and Hawaii, with dedicated international collections covering Canada, Mexico, and worldwide shipping. Customs and duties on international sends should be confirmed with the vendor rather than assumed.

Value assessment: Loop & Tie is priced like a proper software product with a services layer, which makes it more expensive than Goody and more predictable than an open catalog. The fixed price points are the real value: budgeting a gifting program in advance is much easier when a gift is $50 rather than somewhere between $28 and $71. Essentials at $500 a year is fair, and it pays for itself on shipping alone at 100 gifts. The add-on pricing is where it stops being cheap. Paying $1,500 a year for a Salesforce connector on top of a $500 plan is a hard number to defend to a finance team, and $5,000 for Premium puts it in a different bracket entirely. Buy Essentials, skip the connectors unless the volume justifies them, and the value case holds.

## Strengths

- Fixed price point collections at $30, $50, $75, and $100 give budget certainty per gift, which is the single most useful property for anyone forecasting a gifting program.
- Choice plus a charity donation option means almost every recipient has an acceptable path, including those whose employers forbid gifts, which no other platform in this batch handles as gracefully.
- Unclaimed gift value returns automatically as account credit after the three-month expiry rather than being retained by the vendor.
- The full rate card is published including seats, teams, integrations, storefronts, and managed services, so total cost is calculable without a sales call.
- Address collection happens at redemption, so you never need or store a recipient's mailing address.
- Recipient thank-you notes turn a send into a two-way interaction, giving sales a natural, non-pushy reason to follow up.
- Swag fulfilment lets you ship pre-printed inventory to Loop & Tie and distribute it through the same choice and address-collection flow, which solves the box-of-hoodies problem.
- Long-standing Salesforce relationship dating back to winning Dreampitch in 2017, plus a carbon-regenerative sustainability position that gives the program a defensible story.

## Limitations

- Integrations are expensive annual add-ons rather than plan features. A Salesforce or HRIS connector at $1,500 a year costs three times the Essentials plan.
- The free plan's $5 per gift shipping charge makes low-volume use noticeably more expensive than Goody, which charges nothing at all on its free tier.
- Unclaimed value comes back as vendor credit, not money. If you stop using the platform, that credit is gone.
- The jump from Essentials at $500 to Premium at $5,000 is tenfold with nothing in between, so a team that needs gift cards or global fulfilment has no proportionate option.
- International coverage is limited on lower tiers, with most marketplace collections shipping to the mainland US, Alaska, and Hawaii, and global fulfilment positioned as a Premium capability.
- Fixed price points are a constraint as well as a feature; if your program needs a $22 gift or a $65 gift, you are rounding up to the nearest tier.
- The company is small and lightly funded at roughly $2.7 million raised over a long history, so roadmap velocity and enterprise support depth should not be assumed.
- No handwritten physical note capability, so this cannot replace the direct mail side of the category.

## Comparisons

- **Loop & Tie vs Goody**: Both send by email and collect the address from the recipient. Goody's free plan has no platform fee and no shipping charge and does not charge you at all for unaccepted gifts. Loop & Tie charges $5 shipping on its free plan and returns expired value as locked-in credit, but offers fixed price points, a charity donation option, custom collections, and campaign analytics that Goody's free tier does not. Pick Goody for the cheapest, lowest-risk entry; pick Loop & Tie when you want a budgeted, branded program with reporting and are willing to pay $500 a year for it.
- **Loop & Tie vs Giftpack**: Giftpack runs a multi-million item catalog across 220 countries with AI-driven recipient matching, a free tier for 250 recipients, and Premium at $99 a month. Loop & Tie runs a curated marketplace at four fixed price points with mostly US fulfilment. Choose Giftpack when catalog breadth and international coverage matter and you want the platform to pick the gift; choose Loop & Tie when you want to control exactly which brands represent you and to know the cost of every gift before you send it.
- **Loop & Tie vs Handwrytten**: Handwrytten mails a robot-written note for $3.75 plus postage but needs a mailing address; Loop & Tie sends a $30 to $100 gift by email with no address required. They are complements more than competitors. Use Handwrytten when you have addresses and a note is the right gesture, particularly for recipients whose employers cap gift value. Use Loop & Tie when the gift itself is the message and you want the recipient to choose it.

## Implementation

- Setup time: An hour to a first send on the free plan: create an account, pick a collection, write a message, enter an email address. Building custom collections, branding, and campaign structure on Essentials takes a day. Salesforce or HRIS integration is a procurement decision as much as a technical one, given the $1,500 annual price.
- Learning curve: Low for sending, moderate for program design. The interface is straightforward. The real decisions are which price point signals the right thing, how long to set the expiry window, and whether to build a custom collection rather than using the marketplace.
- Onboarding: Self-serve on Free and Essentials with published pricing. Premium and Build Your Own involve a conversation, and Premium includes a dedicated success team and consulting services as part of the price. Managed services are available separately at $2,500 a year or $500 per project.
- Migration: Migrating in is easy because you only need email addresses. The friction is on the way out: any accumulated Loop & Tie credit from expired gifts is usable only on this platform, so run the balance down before you leave rather than discovering it stranded. If you are moving from a direct mail vendor, your mailing address file becomes irrelevant, since recipients supply addresses themselves.

## Platform, API & security

- Platforms: Web application, Integrations hub, Salesforce connector, HRIS connector
- API: Integration is delivered primarily through the integrations hub and paid native connectors for Salesforce and HRIS platforms rather than a broadly promoted public API; custom integrations are available under the Build Your Own tier.
- Compliance: Compliance support offered under the Build Your Own tier, No SOC 2 or ISO certification advertised publicly
- Data residency: US-based operations headquartered in Austin, Texas.
- SSO: Not published on the standard rate card; likely part of a Build Your Own arrangement.
- Security notes: Because recipients enter their own shipping addresses at redemption, senders never upload or store residential address files, which meaningfully reduces the data you are responsible for compared with direct mail. No public trust center or SOC 2 report is advertised.

## Support

- Channels: Email support, Dedicated success team on Premium, Consulting and managed services
- Documentation: Product help content covering collections, sending, redemption, expiry, and integrations.
- Community: No formal user community; the company maintains an active blog and press presence.

## Company

- Founded: 2013
- Founders: Sara Rodell
- Headquarters: Austin, Texas, United States
- Ownership: Venture-backed, founder-led
- Employees: Not disclosed; small privately held team
- Funding: Approximately $2.7 million raised, with early support from the Austin Technology Incubator and backing that includes Salesforce Ventures. The company won $250,000 by taking the Salesforce Dreampitch competition in 2017 against a field of thousands.

Funding history:

- Incubator and seed (2017): Approximately $2.68M total. Early support from the Austin Technology Incubator, with Salesforce Ventures among the backers.
- Competition award (2017): $250,000. Won the Salesforce Dreampitch competition against thousands of entrants, cementing the Salesforce relationship.

Timeline:

- 2013: Founded by Sara Rodell, a former Wall Street equity sales broker, and built out of the Austin Technology Incubator around the idea that the recipient should choose the gift.
- 2017: Wins the Salesforce Dreampitch competition and $250,000 against a field of thousands, establishing a long-running Salesforce relationship.
- 2021: Launches self-service sending, opening the platform to sales teams who want to send individually rather than through a managed campaign.
- 2023: Repositions around carbon-regenerative gifting, with a curated sustainable marketplace and a charity donation option built into every redemption.
- 2025: Wins the Loyalty Marketing Innovation Award at the MarTech Breakthrough Awards and appoints a Chief Revenue Officer as the company pushes further into programmatic gifting.
- 2026: Runs a published four-tier plan structure from free to $5,000 a year with separately priced integration, seat, storefront, and managed service add-ons.

## Integrations

Salesforce (paid annual add-on), HRIS platforms (paid annual add-on), Integrations hub covering sales, marketing, and HR systems, Custom integrations under the Build Your Own tier

## FAQ

### What is Loop & Tie?

Loop & Tie is a choice-based corporate gifting platform. You pick a curated collection at a $30, $50, $75, or $100 price point and send it by email; the recipient browses the collection, picks one item or donates the value to charity, and enters their own shipping address. It was founded by Sara Rodell out of the Austin Technology Incubator and won the Salesforce Dreampitch competition in 2017.

### How much does Loop & Tie cost?

The Free plan is $0 a year for one user but charges $5 flat-rate shipping per gift. Essentials is $500 a year for three users and three teams, and includes free shipping, custom collections, campaign analytics, and branding. Premium is $5,000 a year for unlimited users and adds gift cards, branded merchandise, global fulfilment, and a dedicated success team. Build Your Own is quoted.

### What does a $25 gift actually cost?

The nearest price point is the $30 collection. On the free plan that is $30 plus $5 flat-rate shipping, so $35 all in with no platform fee. On Essentials shipping is included, so it is $30 plus the $500 annual fee spread across your volume: at 200 gifts a year that works out around $32.50 each. Custom packaging adds $5 or more per gift on top.

### Is there a platform fee, or do I just pay per gift?

Both, depending on the plan. The free tier has no platform fee but taxes each gift with $5 shipping. Essentials and Premium are genuine annual subscriptions at $500 and $5,000. Integrations are separate again: Salesforce and HRIS connectors are $1,500 a year each, which is three times the cost of the Essentials plan they sit on.

### What happens to a gift that is never claimed?

Gifts expire after three months, or on an earlier custom date you set, and the value is automatically returned to your account as Loop & Tie credit for future sends. You are not refunded to your card, so the money stays inside the platform. That is better than vendors who simply keep unclaimed value, and worse than Goody, which does not charge you for unaccepted gifts at all.

### Do I need the recipient's mailing address?

No. You send with an email address only, and the recipient enters their own shipping address during redemption. This is the standard advantage of choice-based platforms and it also means you never hold a file of residential addresses, which reduces your own data exposure compared with any direct mail vendor.

### What if the recipient is not allowed to accept gifts?

Loop & Tie handles this better than anyone else in this batch: the recipient can redirect the gift value to a charity instead of taking a product. In financial services, healthcare procurement, and the public sector, where gift policies are strict and cash-equivalent items are commonly banned outright, that gives the recipient a compliant way to engage rather than a decline.

### Can a gift be triggered from Salesforce or an HR system?

Yes, through paid native connectors. Salesforce is $1,500 a year and HRIS is $1,500 a year, on top of your plan. An integrations hub covers other sales, marketing, and HR systems. This is a real cost to model: at Essentials plus a Salesforce connector you are at $2,000 a year before sending a single gift.

### How do I attribute gifting to pipeline?

Redemption is the signal. Basic tracking on the free plan and campaign analytics above it show who redeemed and when, and the thank-you notes recipients can leave provide a qualitative artifact plus a natural reason for a rep to reply. Pair redemption rates with a held-out control group to argue influence rather than correlation.

### Does Loop & Tie ship internationally?

Partly. Most marketplace collections ship to the mainland United States plus Alaska and Hawaii. Dedicated international collections support worldwide shipping including Canada and Mexico, and global fulfilment is positioned as a Premium tier capability. Confirm customs handling and duties directly, since these are not published.

### Can I control which brands appear in the gift?

Yes, from Essentials upward, through custom collections. That matters more than it sounds: the gift is representing your company, and the standard marketplace may include brands you would not choose. On the free plan you are limited to the standard collections and design library.

### Who owns Loop & Tie and how big is it?

It is privately held and founder-led by Sara Rodell, headquartered in Austin, Texas. It has raised roughly $2.7 million with early support from the Austin Technology Incubator and backing that includes Salesforce Ventures, plus $250,000 from winning the Salesforce Dreampitch competition in 2017. It serves more than a thousand companies.

## Editorial verdict

Loop & Tie is the most disciplined gifting product in this batch. Fixed price points make the budget calculable, choice makes the gift land, the charity option gives compliance-constrained recipients a way to engage, and unclaimed value comes back as credit instead of vanishing. The rate card being fully published, right down to the $250 extra seat, is a level of honesty this category rarely offers. What stops it being an automatic recommendation is the add-on pricing: $1,500 a year for a Salesforce connector attached to a $500 plan is hard to justify, and the leap to $5,000 for Premium leaves a wide gap. Buy Essentials if you want a real gifting program with branding and analytics and you send at least a hundred gifts a year. If you just want to send some gifts cheaply and cannot defend a subscription, Goody's free plan does that better.

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Source: SaaSTracker (https://saastracker.org), an independent editorial project. This profile is compiled from public information, carries no peer reviews or paid placement, and was last reviewed 2026-08-22. Awards are judged on published criteria: https://saastracker.org/methodology