# Loox

> Loox is a visual product review app for Shopify that collects photo and video reviews through automated post-purchase request emails with photo-for-discount incentives, displays them in galleries, carousels, popups, and star widgets that emit SEO rich snippets, and adds a built-in referral engine plus syndication into Google Shopping, Meta Shops, and TikTok Shop; plans run from $14.99 to $299.99 a month and Loox branding can be removed on every tier.

- Category: Testimonials & Social Proof (https://saastracker.org/categories/reviews-social-proof)
- Website: https://loox.app
- Starting price: $14.99 per month (Beginner)
- Free plan: No
- Free trial: Free trial offered on every plan through the Shopify app store
- Founded: 2015, HQ: Tel Aviv, Israel, Ownership: Bootstrapped
- Profile last reviewed: 2026-08-22
- Canonical profile: https://saastracker.org/products/loox

## Overview

Loox was built on a specific bet made in 2015: that the web was becoming visual, that small merchants were migrating from Amazon and eBay to Shopify, and that a photo of the product in a customer's hands would out-convert any amount of written praise. Yoni Elbaz and Moran Benisty, who met working at Sears' innovation centre in Israel, started it as a photo review app and stayed narrow. That focus is still visible in the product: where a general review tool treats photos as an optional attachment, Loox treats the image as the review and the text as the caption.

The company bootstrapped hard. The founders did not pay themselves for fifteen months, ran on cheap infrastructure, and did everything themselves until their first support hire in 2017. It has since grown to roughly 79 employees in Tel Aviv and carries close to 8,000 Shopify app store reviews at a 4.9 average, which puts it in the top handful of apps in the ecosystem by both volume and rating.

Pricing is order-metered, and that is the deciding factor for most buyers. Beginner is $14.99 a month and covers up to 500 total orders. Convert is $49.99 with unlimited orders and unlocks video reviews, Google Shopping, referrals, AI review stories, auto-translation, and AI replies. Unlimited is $299.99 and removes review-request and referral caps entirely with priority support. Crucially, and unusually, Loox branding removal, SEO rich snippets, API access, webhooks, and review importing are available on every plan including the $14.99 entry, which is a much friendlier structure than gating the SEO payload behind a top tier.

The honest comparison is with Judge.me, which charges $15 a month flat for unlimited orders and includes photo and video reviews free. Loox costs the same at the bottom and more than three times as much once you pass 500 orders and want video. What you get for the difference is a genuinely better visual product: sharper galleries, smart visual sorting that surfaces the best-looking images first, AI review stories, and a referral engine that is a real feature rather than a checkbox. Whether that is worth $35 a month more is a judgement about how much your store sells on aesthetics.

## How it works

1. You install the app on your Shopify store and configure the review request. Loox sends it automatically after an order, and the signature move is a photo-for-discount incentive: offer a coupon that only unlocks if the customer attaches an image. That single mechanism is why Loox stores end up with photo-heavy review walls while competitors' stores end up with text.

2. The customer clicks through to a hosted form and uploads a photo or, on the Convert tier and above, records a video. Everything happens in the browser on phone or desktop, with no app to install and no account to create. Loox also imports existing reviews, so a store switching in does not start empty.

3. Reviews land in a library where smart visual sorting ranks images by visual quality rather than recency, review highlights pull out the strongest lines, AI summaries condense the set, and AI review stories assemble a narrative from multiple reviews. Auto-translation renders reviews in the shopper's language and AI-generated replies draft your responses.

4. Display is the point. Galleries, carousels, popup widgets, sidebars, star rating widgets, snippet widgets, trust badges, and customer testimonial blocks all embed into the theme, all emit SEO rich snippets, and all carry your branding rather than Loox's on every plan. From the Convert tier the same reviews syndicate into Google Shopping, Meta Shops, and TikTok Shop, and the referral engine turns a satisfied reviewer into a new customer through on-site, post-purchase, and post-review referral prompts with fraud protection.

## Best for

Shopify stores selling visually driven products, apparel, home, beauty, accessories, where a customer photo does more work than a paragraph, especially smaller stores under 500 total orders who can start at $14.99 with rich snippets, API access, and branding removal all included.

## Not the right fit for

- High-volume stores watching their software bill; once you pass 500 total orders you are on $49.99 minimum, where Judge.me charges $15 flat at any volume with photo and video included.
- Stores that need video reviews on a budget; video is gated to the $49.99 Convert tier, which is exactly the feature Judge.me gives away free.
- Non-ecommerce businesses collecting client testimonials; the whole model assumes orders, products, and fulfilment, so a consultancy should look at Senja, Famewall, or Testimonial.to.
- Anyone who needs Google Seller Ratings or a neutral third-party hosted profile; Loox is not a licensed review partner and the reviews sit on your own store.
- Merchants outside Shopify; Loox is a Shopify app first and last, and there is no meaningful story for WooCommerce, BigCommerce, or a custom stack.

## Features

### Collecting visual reviews

The photo-for-discount mechanic, and everything built to make images the default rather than the exception.

- **Photo review discounts**: A coupon that unlocks only when the customer attaches an image. This is the single most effective mechanism in the product and the reason Loox stores have visual review walls when their competitors have text.
- **Automated post-purchase review requests**: Requests fire automatically after an order rather than requiring a manual campaign, with configurable timing. Included from the $14.99 Beginner plan.
- **Video reviews**: Recorded in the browser with nothing for the customer to install, but gated to the $49.99 Convert tier. Judge.me includes video on its free plan, which is the clearest weakness in Loox's tiering.
- **Unlimited review requests on the top tier**: Beginner and Convert include request allowances; the $299.99 Unlimited plan removes the cap entirely along with the referral cap.
- **Review importing**: Bring an existing review history in from another app on any plan, so switching does not reset your star ratings to zero.
- **Custom questions**: Ask structured questions alongside the rating, such as fit or skin type, so the reviews carry attributes shoppers can filter on.
- **Multilingual collection**: Request emails and forms in multiple languages on every plan, with automatic translation of the reviews themselves from Convert upward.

### Displaying reviews

A deep widget set, all of it available on every tier, all of it emitting structured data.

- **SEO rich snippets on every plan**: Review structured data is included from the $14.99 Beginner tier rather than reserved for a higher plan, which puts Loox alongside Judge.me and well ahead of Senja at $59, Testimonial.to at $50, and REVIEWS.io at $99.
- **Loox branding removal on every plan**: Branding comes off at $14.99. Senja charges $29 for the same thing and Famewall $12, so Loox is competitive here and far ahead of tools that treat white labelling as a premium feature.
- **Smart visual sorting**: Reviews are ranked by visual quality rather than recency, so the gallery leads with the photographs that actually sell rather than whatever arrived last.
- **Full widget library**: Popup widget, carousel, sidebar, star rating widget, snippets widget, trust badge, and customer testimonial blocks, all available on every tier.
- **Review highlights and AI summaries**: Pull the strongest sentences out of long reviews and condense a product's review set into a summary block for shoppers who will not read forty entries.
- **AI review stories**: Assemble multiple reviews into a narrative sequence, which is a genuinely novel display format rather than another grid layout.
- **Product bundle reviews**: Reviews grouped across bundled or variant products so a new SKU inherits the credibility of its siblings.
- **Widget page-speed cost**: Image-heavy galleries are the heaviest display surface in this category. A Loox gallery above the fold will move your Largest Contentful Paint measurably; below the fold with lazy loading it is manageable. Audit this on product pages specifically.

### Referrals and growth

A second product bundled in, and the reason Convert is priced where it is.

- **Post-review referral prompts**: The moment a customer submits a positive review is the highest-intent moment they will ever have, and Loox asks for a referral there. Convert tier and above.
- **On-site and post-purchase referrals**: Referral offers presented in the store and after checkout, covering the other two natural moments.
- **Referral fraud protection**: Detection for self-referral and abuse, which is what separates a referral engine from a discount code leak.
- **Unlimited referrals on the top tier**: Referral volume is capped on Convert and uncapped on the $299.99 Unlimited plan.

### Syndication and AI

Reviews pushed off your store and into the surfaces where shopping actually happens.

- **Google Shopping integration**: Product ratings carried into Shopping listings from the Convert tier, extending review value past your own domain.
- **Meta Shops and TikTok Shop syndication**: The same reviews appear on social commerce listings, so a store selling across three surfaces collects once.
- **AI-generated replies**: Drafted public responses to reviews from the Convert tier, which is where a store with hundreds of reviews stops replying by hand.
- **Auto-translated reviews**: Reviews rendered in the shopper's language automatically rather than displayed in whatever the original reviewer wrote.
- **Public review replies**: Manual public responses available throughout, which is the standard and correct handling of a critical review on your own store.

### Platform and integrations

Shopify-native, with developer access included at the bottom of the range.

- **API access and webhooks on every plan**: Developer access from $14.99, which is notably more generous than REVIEWS.io reserving its API for a $499 tier.
- **Klaviyo and Omnisend**: Review requests embedded inside existing email flows rather than sent as a separate stream, which materially lifts response rates.
- **Shopify Flow**: Native automation triggers so review events can drive tagging, segmentation, and downstream workflows.
- **Loyalty app integrations**: Reviews can award loyalty points through connected loyalty programs, closing the loop between reviewing and repurchasing.
- **Anti-theft protection and domain allowlisting**: Prevents another store embedding your review widgets and passing your customers' photos off as its own.

## Use cases

- **Apparel store where fit is the objection**: Product photography shows models, shoppers cannot tell how the garment sits on a real body, and returns are driven by surprise. Outcome: Photo-for-discount incentives fill product pages with customer images, smart visual sorting leads with the clearest ones, and custom questions capture fit data alongside the rating.
- **New beauty brand under 500 orders**: The budget is tiny, product pages have no proof, and every review app that includes SEO features seems to start at $50. Outcome: Beginner at $14.99 covers the first 500 orders with rich snippets, branding removal, API access, and the full widget library included, and the store only moves to $49.99 when volume and video justify it.
- **Store selling across Shopify, Meta Shops, and TikTok Shop**: Reviews accumulate on the website and the social storefronts look empty and untrustworthy by comparison. Outcome: Convert-tier syndication pushes the same review corpus into Google Shopping, Meta Shops, and TikTok Shop, so one collection effort serves every surface.
- **Brand trying to make referrals work without a second vendor**: A dedicated referral app would cost as much again as the review app, and the two would not talk to each other. Outcome: The Convert tier's post-review referral prompt catches customers at their highest-intent moment, with fraud protection built in, removing the need for a separate referral subscription.

## Pricing

Monthly subscription tiered by order volume and feature set, with SEO, branding removal, API access, and the full widget library included on every tier.

- **Beginner**: $14.99 per month. Up to 500 total orders; Photo reviews and photo review discounts; SEO rich snippets and Loox branding removal; Full display widget library; API access, webhooks, and review importing. Unusually complete for an entry tier, since SEO and branding removal are both included rather than upsold.
- **Convert**: $49.99 per month. Unlimited orders; Video reviews; Google Shopping, Meta Shops, and TikTok Shop syndication; Referrals with fraud protection; AI review stories, AI replies, and auto-translation. The real plan for most stores, and the point where Judge.me's flat $15 starts to look like a serious alternative.
- **Unlimited**: $299.99 per month. Unlimited orders; Unlimited review requests; Unlimited referrals; Everything in Convert; Priority support. A steep jump from $49.99, aimed at high-volume brands where request caps actually bind.

Billing notes:

- Beginner is capped at 500 total orders, not 500 orders per month, so a modestly busy store will exit that tier faster than the price suggests.
- Billing runs through Shopify for Shopify merchants, so the charge appears on the Shopify invoice rather than as a separate card transaction.
- The old Scale plan has been closed to new stores, so the current ladder is the three published tiers.
- There is no free plan, only a trial, which is a meaningful difference from Judge.me and Yotpo, both of which have permanently free tiers.
- The gap between Convert at $49.99 and Unlimited at $299.99 is wide with nothing between, so a store outgrowing Convert's request allowance faces a sixfold jump.

Value assessment: Loox is well priced at the bottom and hard to defend in the middle. At $14.99, getting rich snippets, branding removal, API access, webhooks, and the complete widget library is genuinely good value, better structured than most competitors who reserve SEO for a premium tier. Above 500 orders the calculus changes, because Convert at $49.99 is competing directly with Judge.me at $15 flat with unlimited orders, free photo and video, free rich snippets, AI replies, and 130-plus integrations. Loox's answer is the visual product: photo-for-discount incentives, smart visual sorting, AI review stories, and a referral engine that is a second product in the box. For a store whose conversion genuinely turns on how the reviews look, that is a defensible $35 a month. For a store that just wants stars and text on product pages, it is not, and the $299.99 Unlimited tier is difficult to justify against anything.

## Strengths

- The photo-for-discount incentive is the most effective visual-review collection mechanism in this category and is the reason Loox stores end up image-heavy.
- SEO rich snippets included on the $14.99 entry plan rather than gated behind a premium tier.
- Loox branding removal on every plan, including the cheapest one.
- API access and webhooks from $14.99, where REVIEWS.io reserves its API for a $499 tier.
- Smart visual sorting and AI review stories are genuinely differentiated display features rather than another grid layout.
- A real referral engine with fraud protection bundled into the Convert tier, replacing a separate referral subscription.
- Syndication into Google Shopping, Meta Shops, and TikTok Shop so one collection effort serves several storefronts.
- Bootstrapped since 2015 to roughly 79 employees, with close to 8,000 Shopify app store reviews at a 4.9 average.

## Limitations

- Order-metered pricing, so growth raises your software bill for identical software; Judge.me charges $15 flat at any volume.
- Video reviews are gated to the $49.99 Convert tier, and Judge.me gives them away on its free plan.
- The Beginner cap is 500 total orders rather than 500 per month, which is a much lower ceiling than it first appears.
- No free plan at all, only a trial, unlike Judge.me and Yotpo.
- A sixfold jump from $49.99 to $299.99 with nothing in between, which leaves growing stores without a sensible next step.
- Shopify-only in practice, with no meaningful presence on WooCommerce, BigCommerce, or custom stacks.
- Not a Google-licensed review partner, so no Google Seller Ratings and no neutral third-party profile.
- Image-heavy galleries are the heaviest display surface in this category, so page-speed discipline matters more here than with a text-based widget.

## Comparisons

- **Loox vs Judge.me**: The direct rival, and on pure economics Judge.me wins. It charges $15 flat at any order volume with unlimited photo and video reviews, free rich snippets, AI replies, and 130-plus integrations, where Loox meters by orders and gates video at $49.99. Loox's case is the visual product: photo-for-discount incentives, smart visual sorting, AI review stories, and a bundled referral engine. If your store sells on aesthetics, pay the difference; if it sells on price and volume, Judge.me does the same job for a third of the cost.
- **Loox vs Yotpo**: Both meter by order volume, both syndicate into Google, and both are Shopify-centric, but Yotpo is a $1.4B venture-backed suite whose reviews product exists partly to sell you SMS, loyalty, and email. Yotpo's self-serve tiers are Free, $15, and $119; Loox is $14.99, $49.99, and $299.99. Yotpo has the broader platform and a free plan; Loox has the better visual review product and includes rich snippets and API access at the bottom. Take Yotpo if you want the bundle, Loox if you want reviews to look good.
- **Loox vs REVIEWS.io**: Different jobs. REVIEWS.io hosts reviews on its own profiles and, as a Google-licensed partner, feeds Google Seller Ratings from $99 a month per domain. Loox puts reviews on your store, beautifully, for $14.99 to $49.99. Loox cannot produce Seller Ratings at any price, and REVIEWS.io cannot match Loox's visual gallery or referral engine. A store that wants both usually runs both, which at $49.99 plus $99 is still less than a single Trustpilot Plus plan.
- **Loox vs Senja**: Senja collects and recycles testimonials for websites, creators, and SaaS, free for the first 15 and $29 for unlimited, and turns quotes into social cards, reels, and case studies. Loox collects product reviews tied to Shopify orders. They almost never compete: if you have a fulfilment event and SKUs, Loox's automation has no equivalent in Senja, and if you have clients rather than orders, Loox's model does not apply at all.
- **Loox vs TrustPulse**: Complementary rather than competing. Loox is the durable asset, customer photos and star ratings that live on product pages, feed rich snippets, and keep working. TrustPulse is the live nudge, popups showing recent purchases from $5 a month on annual billing. Reviews compound and notifications decay, so fund the reviews first, then add the popup if your analytics say it lifts conversion rather than because it feels active.

## Implementation

- Setup time: An hour or two. Install from the Shopify app store, run the importer if you are migrating, configure the review request with a photo-for-discount offer, and place the gallery, star widget, and product-page block in your theme. The photo incentive is the one setting worth thinking about carefully, since it determines whether you get images or text.
- Learning curve: Low. The interface is merchant-facing and the defaults are sensible. The referral engine on the Convert tier is the only part that rewards deliberate configuration, since offer structure and fraud thresholds both matter.
- Onboarding: Fully self-serve on all three tiers with a free trial through the Shopify app store. Priority support is the only thing the $299.99 plan adds on the service side.
- Migration: Review importing is available on every plan, so bringing a history in from another app is straightforward. Leaving is equally practical because the reviews are first-party content on your own store rather than a hosted third-party profile, and Judge.me in particular ships a direct Loox importer, which tells you how routine the move in that direction has become. Widgets are theme blocks and embeds, so switching display vendors means replacing blocks rather than rebuilding pages.

## Platform, API & security

- Platforms: Shopify, Web application, Theme embed widgets and app blocks, Browser-based photo and video capture, REST API and webhooks
- API: API access and webhooks are included on every plan from $14.99, alongside native integrations with Klaviyo, Omnisend, Shopify Flow, and loyalty apps. Widgets are theme embeds rather than a framework SDK.
- Compliance: GDPR-facing privacy policy, Shopify app review standards, No SOC 2 or ISO 27001 published
- Data residency: Not published.
- SSO: Not offered on the published tiers.
- Security notes: Loox is a roughly 79-person bootstrapped company operating inside the Shopify ecosystem, which imposes its own app review and data handling requirements. There is no published trust center or formal certification. Anti-theft protection and domain allowlisting are offered to stop other stores embedding your review content, which is a practical security feature specific to this category.

## Support

- Channels: Email support, In-app chat, Priority support on the Unlimited plan
- Documentation: Help center at help.loox.io covering plans and quotas, request configuration, widget placement, referrals, syndication, and the API.
- Community: Large Shopify merchant presence with close to 8,000 app store reviews at a 4.9 average; no formal user forum.

## Company

- Founded: 2015
- Founders: Yoni Elbaz, Moran Benisty
- Headquarters: Tel Aviv, Israel
- Ownership: Bootstrapped
- Employees: Approximately 79
- Funding: No outside funding raised. The founders went without salary for their first fifteen months and ran on minimal infrastructure before hiring their first employee in 2017.

Timeline:

- 2015: Founded by Yoni Elbaz and Moran Benisty, who met at Sears' innovation centre in Israel, betting that photo reviews would out-convert text as commerce became visual.
- 2017: Makes its first hire, a support person, after two years of the founders running the entire business without salaries.
- 2021: Expands past photo reviews into video, referrals, and syndication, becoming a conversion platform rather than a single-purpose app.
- 2024: Adds AI capabilities including AI review stories, AI summaries, AI replies, and automatic review translation.
- 2026: Runs three published tiers at $14.99, $49.99, and $299.99, with rich snippets, branding removal, API access, and the full widget library included on every one; the older Scale plan is closed to new stores.

## Integrations

Shopify and Shopify Flow, Klaviyo, Omnisend, Google Shopping, Meta Shops, TikTok Shop, PushOwl, AfterShip, Weglot, Loyalty apps, REST API and webhooks

## FAQ

### What is Loox?

Loox is a visual product review app for Shopify. It collects photo and video reviews through automated post-purchase requests, typically using a discount that unlocks only when the customer attaches an image, then displays them in galleries, carousels, popups, and star widgets that emit SEO rich snippets. It also includes a referral engine and syndicates reviews into Google Shopping, Meta Shops, and TikTok Shop.

### How much does Loox cost?

Beginner is $14.99 a month for up to 500 total orders and includes photo reviews, rich snippets, branding removal, the full widget library, API access, and webhooks. Convert is $49.99 with unlimited orders and adds video reviews, referrals, Google Shopping and social syndication, AI replies, AI review stories, and auto-translation. Unlimited is $299.99 and removes review request and referral caps with priority support. There is no free plan, only a trial.

### Does Loox emit Review or AggregateRating structured data?

Yes, on every plan including the $14.99 Beginner tier. That is the right side of the paywall and puts Loox alongside Judge.me as the cheapest structured data in this category. For comparison, Famewall includes review schema at $12, Testimonial.to at $50, Senja at $59, and REVIEWS.io at $99.

### Do customers need to install anything to leave a photo or video review?

No. The request links to a hosted form and the upload or recording happens in the browser on phone or desktop. There is no app, no download, and no account creation. That matters because every extra step costs completions, and the photo-for-discount incentive only works if attaching an image is genuinely easy.

### When does Loox branding come off?

On every plan, including the $14.99 Beginner tier. That is more generous than most of this category: Senja charges $29 for branding removal and several tools reserve white labelling for a premium plan entirely. Loox treats it as table stakes rather than an upsell.

### How does Loox compare to Judge.me on price?

Judge.me is cheaper and it is not close once you have any volume. It charges $15 a month flat at any order count, with unlimited photo and video reviews, free rich snippets, and AI replies. Loox charges $14.99 for the first 500 total orders and $49.99 thereafter, with video only from $49.99. What Loox offers for the difference is the visual product: photo-for-discount collection, smart visual sorting, AI review stories, and a bundled referral engine.

### Can Loox give me Google Seller Ratings?

No. Seller Ratings require a Google-licensed review partner, which Loox is not. It can push product ratings into Google Shopping and emit rich snippets on your own pages, but the star extensions under paid search ads come only from platforms like Trustpilot or REVIEWS.io. If those stars are your objective, you need one of those alongside Loox.

### Will Loox slow down my product pages?

Image-heavy galleries are the heaviest display format in this category, so yes, more than a text widget would. Lazy loading and below-the-fold placement handle most of it, but a full photo gallery at the top of a product page will move your Largest Contentful Paint noticeably. Test it on a real product page rather than assuming the vendor's optimization covers your theme.

### Who owns the reviews and can I leave with them?

You do. The reviews are first-party content on your own store, not entries on a hosted third-party profile, and they can be exported and imported elsewhere. Judge.me ships a direct Loox importer, which is a fair indication of how routine that migration is. The trade is the same as with any first-party review tool: reviews on your own site are reviews you could in principle have curated.

### Is the referral engine worth the Convert tier on its own?

Often, yes. Standalone referral apps typically cost as much again as a review app and do not know when a customer just left a five-star review. Loox catches the referral ask at exactly that moment, adds on-site and post-purchase prompts, and includes fraud protection. If you were budgeting for a separate referral tool, the $35 difference between Beginner and Convert is doing two jobs rather than one.

## Editorial verdict

Loox is the best-looking review product in this category and the correct choice for a Shopify store whose conversion genuinely depends on how the proof looks. The photo-for-discount mechanic works, smart visual sorting means your gallery leads with the images that sell, and the tiering is unusually honest at the bottom, with rich snippets, branding removal, API access, and the full widget library all included at $14.99. The problem is the middle of the range. Once you pass 500 total orders or want video, you are at $49.99 competing with Judge.me at $15 flat, which includes video free and matches Loox on structured data. That is a real $35 a month you have to justify on aesthetics and the bundled referral engine, and for many stores it is justifiable. The $299.99 Unlimited tier is much harder to defend. Start on Beginner, move to Convert only when video and referrals matter to you, and price Judge.me honestly before you do.

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Source: SaaSTracker (https://saastracker.org), an independent editorial project. This profile is compiled from public information, carries no peer reviews or paid placement, and was last reviewed 2026-08-22. Awards are judged on published criteria: https://saastracker.org/methodology