# Lusha

> Lusha is a B2B contact data platform known for accurate direct-dial phone numbers and verified emails, delivered through a Chrome extension, web search, and API, with a free tier that makes adoption nearly frictionless.

- Category: B2B Data Providers (https://saastracker.org/categories/b2b-data)
- Website: https://lusha.com
- Starting price: Free plan; paid from $36/user/mo
- Free plan: Monthly credit allowance with the extension, genuinely usable.
- Free trial: 7 days (Pro features)
- Founded: 2016, HQ: Tel Aviv, Israel, Ownership: Venture-backed (private)
- Profile last reviewed: 2026-08-22
- Canonical profile: https://saastracker.org/products/lusha

## Overview

Lusha built its reputation on the hardest data point in B2B: the direct-dial phone number. Its community-sourced and verified dataset performs particularly well on dials, and its Chrome extension, revealing contact details on LinkedIn profiles in one click, remains the smoothest onboarding path in the category: install, reveal, call, all inside ten minutes.

The platform has broadened deliberately around that core: prospecting search with list building, buying intent and job-change signals, CRM enrichment, and an API for programmatic access. Compliance is a marketing pillar, ISO 27701, SOC 2, GDPR/CCPA alignment, positioned squarely at buyers nervous about data provenance.

Commercially, Lusha runs the classic PLG data motion: a genuinely useful free tier seeds individual SDRs and recruiters, credits meter usage upward, and team plans consolidate the organic adoption. It raised $245M (Series B at a $1.5B valuation in 2021) and has settled into its identity as the precision specialist next to Apollo's breadth and Clay's orchestration.

## How it works

1. The primary motion is the extension: on a LinkedIn profile, Sales Navigator result, or company website, one click reveals the person's direct dial, mobile, and verified email, consuming a credit. Revealed contacts push to CRM or export with their enrichment attached.

2. The web app's prospecting search builds lists at scale: filter by title, seniority, industry, headcount, geography, and signals (job changes, intent), then bulk-reveal and export or sync. Alerts watch saved segments for new matches and champion moves.

3. Data flows outward through native CRM integrations (Salesforce, HubSpot, Pipedrive), engagement-platform pushes, CSV, and the API, which also powers programmatic enrichment, including Lusha's common role as a phone-waterfall step inside Clay. Community contribution (users sharing business-card-level data via the app ecosystem) plus licensed sources and verification loops feed the dataset itself.

## Best for

SDRs and small teams that need reliable phone numbers and emails fast, without committing to an enterprise data contract.

## Not the right fit for

- Teams needing maximum database breadth and filters for cheap; Apollo's coverage-per-dollar wins.
- Orchestration-minded GTM engineering; Lusha is a provider inside such stacks (often via Clay), not the platform.
- Enterprise org-chart and technographic depth; that's ZoomInfo's territory.
- Email-volume programs where dials don't matter; cheaper sources suffice.

## Features

### Contact data engine

The dial-accuracy core.

- **Direct dials & mobiles**: Phone accuracy, especially NA/EU direct dials, is the product's calling card and benchmark advantage.
- **Verified business emails**: Multi-source verification with confidence indicators per record.
- **Community + licensed sourcing**: Contributory network cross-verified against licensed and public sources in continuous loops.
- **Firmographic enrichment**: Company size, industry, revenue bands, and location attached to every contact.

### Chrome extension

The category's smoothest workflow.

- **One-click reveal on LinkedIn**: Dials and emails surfaced on profiles and Sales Navigator results in-page.
- **Company-site reveal**: Prospect from any website, the extension identifies the company and lists contacts.
- **Inline CRM push**: Send revealed contacts to Salesforce/HubSpot/Pipedrive without opening them.
- **Bulk reveal on search pages**: Credit-efficient sweeps of result lists on upper tiers.

### Prospecting platform

List building beyond the extension.

- **Filtered search**: Title, seniority, industry, headcount, geo, and technology filters with saved segments.
- **Job-change alerts**: Track champions and buying-committee moves, warm-signal prospecting.
- **Buying intent**: Topic-level intent (partner-sourced) prioritizes in-market accounts on upper tiers.
- **List management & export**: Bulk enrichment, CSV export, and sync scheduling.

### Enrichment & API

Lusha as an infrastructure component.

- **CRM enrichment**: Scheduled refresh of Salesforce/HubSpot records against the live dataset.
- **Bulk CSV enrichment**: Upload lists for match-and-append processing.
- **REST API**: Person/company lookup endpoints powering waterfalls (notably inside Clay) and custom tooling.

### Compliance & governance

The trust pillar of the positioning.

- **Certifications**: ISO 27701 (privacy) and ISO 27001, SOC 2 Type II, GDPR/CCPA programs.
- **Data-subject tooling**: Opt-out handling and provenance documentation for privacy reviews.
- **Team administration**: Credit pooling, usage analytics, and role controls on team plans.

## Use cases

- **Phone-first SDR**: Lives on the dialer; connect rates collapse when numbers are switchboards or dead. Outcome: Lusha's direct dials lift connect rates enough to make call blocks economical again, the core Lusha story.
- **Recruiter sourcing passive candidates**: Needs personal-adjacent contact routes for candidates who ignore InMail. Outcome: One-click reveals on LinkedIn profiles turn sourcing lists into callable pipelines same-day.
- **SMB team upgrading from nothing**: First data purchase; needs value proven before any contract. Outcome: Free-tier credits demonstrate accuracy on real targets; Pro tier adoption follows organically.
- **GTM engineer's phone waterfall**: Clay pipeline has emails covered cheaply but needs a quality dial source as the phone step. Outcome: Lusha's API slots in as the phone-waterfall tier, paying its premium only on hits that matter.

## Pricing

Freemium with per-user monthly tiers; credits meter reveals (phone credits distinct from email on some plans). Scale tier adds API, enrichment, and governance on annual terms.

- **Free**: $0 forever. Monthly reveal credits; Chrome extension; Basic search.
- **Pro**: $36 per user / month. More credits + list export; CRM integrations; Shared credit pool.
- **Premium**: $59 per user / month. Intent + job-change signals; Bulk reveal; Usage analytics.
- **Scale**: Custom annual. API access; CRM enrichment; SSO + governance.

Add-ons:

- Credit packs (metered): Top-ups beyond plan allowances.

Billing notes:

- Annual billing discounts ~25%.
- Phone credits are the scarce resource; size plans by dial volume, not email needs.
- Credits pool across team members on paid tiers, useful for uneven usage.
- API access requires Scale; waterfall builders budget accordingly.

Value assessment: Priced above Apollo per record and below enterprise contracts, Lusha's premium buys dial accuracy where it pays for itself in connect rates. For email-centric volume it's the wrong spend; for phone-led motions it's often the highest-ROI data line after the sequencer.

## Strengths

- Best-in-class direct-dial accuracy in its price range, the defining differentiator.
- Frictionless extension workflow; fastest time-to-value in the category.
- Genuinely useful free tier keeps evaluation honest.
- Compliance certifications (ISO 27701, SOC 2) ease privacy reviews unusual at this price.
- Clean API makes it the standard phone step in waterfall stacks.

## Limitations

- Database breadth and filter depth trail Apollo's at similar spend.
- Credit economics punish careless bulk reveals; phone credits deplete fast.
- No engagement layer, pure data; execution lives elsewhere.
- Intent/signal features are add-on-grade, not differentiating.
- Community sourcing invites provenance questions the certifications answer only partly, strict EU buyers still scrutinize.

## Comparisons

- **Lusha vs Apollo.io**: Apollo for breadth, filters, and bundled execution; Lusha for dial accuracy and instant workflow. Many teams run both, Apollo as the list engine, Lusha as the phone truth source.
- **Lusha vs Clay**: Complementary by design: Clay orchestrates, Lusha provides, typically as the premium phone step in a waterfall. Buying Clay doesn't replace Lusha; it rationalizes when Lusha credits get spent.
- **Lusha vs HeyReach**: Different layers entirely: Lusha finds the human's coordinates; HeyReach works them on LinkedIn. In LinkedIn-heavy stacks Lusha supplies the email/phone fallback when connection requests stall.

## Implementation

- Setup time: Ten minutes to first reveal; an afternoon for CRM sync and team credit pooling.
- Learning curve: The gentlest in the data category.
- Onboarding: Fully self-serve; Scale adds guided onboarding and admin setup.
- Migration: Nothing meaningful to migrate in; revealed data exports freely. Leaving costs only the credit balance, deliberately low lock-in.

## Platform, API & security

- Platforms: Web app, Chrome extension, REST API (Scale)
- API: Person/company lookup and enrichment endpoints; the standard phone-waterfall integration surface.
- Compliance: ISO 27701, ISO 27001, SOC 2 Type II, GDPR, CCPA
- Data residency: Cloud-hosted (US/EU); no customer-selectable residency.
- SSO: Google sign-in; SAML SSO on Scale.
- Security notes: Published trust center with data-provenance documentation; opt-out and DSAR tooling, the strongest formal privacy posture in its price class.

## Support

- Channels: Chat & email, Priority support upper tiers, CSM on Scale
- Documentation: Clear help center and API documentation.
- Community: No formal community; product-led motion.

## Company

- Founded: 2016
- Founders: Yoni Tserruya, Assaf Eisenstein
- Headquarters: Tel Aviv, Israel
- Ownership: Venture-backed (private)
- Employees: ~300 (est. 2026)
- Funding: $245M raised; valued at $1.5B (Nov 2021).

Funding history:

- Series A (2021): $40M. ION Crossover Partners
- Series B (2021): $205M. PSG; $1.5B valuation

Timeline:

- 2016: Founded around the extension-reveal workflow.
- 2019: PLG flywheel: free tier + extension drives mass SDR adoption.
- 2021: $205M Series B at $1.5B; team platform buildout.
- 2023: ISO 27701 and compliance positioning sharpen the enterprise pitch.
- 2024: Intent, job-change signals, and enrichment round out the platform.
- 2025: API/waterfall demand (Clay ecosystem) becomes a growth channel in itself.

## Integrations

Salesforce, HubSpot, Pipedrive, Outreach, Salesloft, Clay, LinkedIn / Sales Navigator (extension), Zapier, API, CSV export

## FAQ

### What is Lusha used for?

Lusha is used to find verified B2B contact details, especially direct-dial phone numbers and work emails, via a Chrome extension on LinkedIn, a prospecting search platform, CRM enrichment, and an API.

### How much does Lusha cost?

A free tier includes monthly reveal credits; paid plans run $36 (Pro) and $59 (Premium) per user/month with ~25% annual discounts, and the custom Scale tier adds API, enrichment, and SSO. Phone credits are the practical meter.

### Is Lusha's data accurate?

Its direct-dial accuracy consistently ranks at or near the top of the category, the core reason to pay its premium. Email coverage is solid but narrower than Apollo's breadth; accuracy varies by region, with NA/EU strongest.

### Does Lusha have a free plan?

Yes, free monthly credits with the extension, enough to genuinely evaluate accuracy on your real targets before paying.

### Where does Lusha's data come from?

A contributory community network cross-verified with licensed and public sources, under a documented privacy program (ISO 27701, SOC 2, GDPR/CCPA). Provenance documentation is available for privacy reviews.

### Lusha vs Apollo, which should I buy?

Apollo for database breadth, filters, and bundled sequencing at the lowest cost; Lusha when phone connect rates matter enough to pay for dial accuracy. Phone-led teams often run both.

### Does Lusha integrate with Clay?

Yes, it's one of the most common phone-waterfall steps in Clay tables via native integration and API, spending its premium credits only where cheaper sources missed.

### Is Lusha GDPR compliant?

Lusha operates a documented GDPR/CCPA program with ISO 27701 certification and opt-out tooling, among the strongest formal postures in self-serve data. As always, your own use of the data carries its own compliance obligations.

## Editorial verdict

Lusha is the precision instrument of self-serve B2B data: the extension is still the fastest reveal workflow anywhere, and the dials are the ones that actually connect. It has wisely stopped pretending to be a platform, its future is being the trusted, certified accuracy layer inside bigger stacks, a role the Clay era rewards. Buy it for phones and speed; buy breadth elsewhere.

## SaaSTracker awards

- Best Value (B2B Data Providers, Summer 2026): "Accurate direct dials and a genuinely usable free tier make Lusha the lowest-friction entry point into paid B2B data."

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Source: SaaSTracker (https://saastracker.org), an independent editorial project. This profile is compiled from public information, carries no peer reviews or paid placement, and was last reviewed 2026-08-22. Awards are judged on published criteria: https://saastracker.org/methodology