# Mention

> Mention is a media monitoring and social listening platform that crawls social networks, news sites, blogs, forums, and review sites for keywords you define, then delivers the results as a filterable feed with sentiment scoring, share of voice, and competitor benchmarking. It is now owned by Agorapulse and, since mid 2025, is sold as a single demo-led Company plan rather than the self-serve tiers it was known for.

- Category: PR & Media Outreach (https://saastracker.org/categories/pr-media-outreach)
- Website: https://mention.com
- Starting price: From $599 per month on an annual contract, quoted through a demo
- Free plan: No
- Free trial: A trial exists but is gated behind a demo request rather than a public signup
- Founded: 2012, HQ: Paris, France, Ownership: Acquired by Agorapulse (2025), previously owned by Mynewsdesk (2018 to 2025)
- Profile last reviewed: 2026-08-23
- Canonical profile: https://saastracker.org/products/mention

## Overview

Mention began in 2012 as the tool that made web monitoring feel ordinary. Before it, listening to what the internet said about your company meant either Google Alerts, which missed most of social, or an enterprise media intelligence contract that a ten-person company could not sign. Mention split the difference: type in your brand name, get a real-time stream of every place it appeared, and pay a few tens of dollars a month for it. That positioning made it one of the most widely recommended monitoring tools for founders, PR freelancers, and small in-house comms teams for roughly a decade.

The product itself is built around two nouns the company uses constantly. An alert is a keyword or Boolean query you ask Mention to crawl for. A mention is a single result it finds. Everything else in the interface is a way of managing the gap between those two: filtering the flood, scoring it for sentiment, grouping it by source type, assigning individual items to a colleague, and rolling it up into a dashboard or a scheduled report. Coverage spans the major social platforms, news and blogs, forums, and more than seventy-five review sites including Google, Trustpilot, Amazon, and Glassdoor.

What a 2026 buyer needs to know is that the company Mention was is not the company selling Mention today. Agorapulse acquired it in May 2025 from Mynewsdesk, which had itself bought Mention in 2018. Publishing and replying, the features that once let Mention double as a light social media manager, were deprecated and removed for all users in January 2026, with Agorapulse named as the official replacement. More consequentially for a small business, the self-serve Solo, Pro, and Pro Plus tiers were discontinued for new customers in July 2025. What remains is a single Company plan published as starting at $599 per month on an annual contract, sold through a demo, with historical data and API access priced separately as add-ons. Mention is still a good listening engine; it is no longer a tool a small business can sign up for with a credit card.

## How it works

1. You create an alert, which is the keyword or query Mention crawls for. A basic alert is a simple keyword with a few inclusion and exclusion terms. A standard alert adds a guided query builder. An advanced alert accepts a custom Boolean query of up to 2,000 characters with AND, OR, and NOT operators, which is what separates a usable feed from an unusable one when your brand name is also a common word.

2. Mention crawls its source network continuously and pushes matching results into the alert's feed in near real time. Each mention arrives with its source, author, reach or influence estimate, language, country, and an automatic sentiment classification. You can connect your own social accounts so that owned-channel activity appears alongside earned coverage.

3. The feed is the daily working surface. You filter by source type, sentiment, language, country, or influencer score; mark items as read; tag them; assign them to a teammate; and flag anything that looks like the start of a problem. Notifications go out by email, desktop push, Slack, or a Zapier hook, so the urgent items do not wait for someone to open the app.

4. Analytics roll the same data up. Dashboards report volume over time, sentiment split, share of voice against competitors you have configured as separate alerts, top sources, and top authors. Reports can be scheduled, exported, and white-labelled, which is the workflow agencies use to turn a month of listening into a client-facing deliverable.

5. Historical data is the one thing that does not work retroactively by default. Creating an alert starts collection from that moment forward; backfilling up to two years of prior coverage is a paid add-on, and it is the single most common surprise for buyers who assume a new query will populate with the last year of results.

## Best for

Mid-market and larger comms, PR, and brand teams that need broad multi-source listening with Boolean precision, competitor share of voice, and white-labelled reporting, and that can commit to an annual contract bought through a sales conversation.

## Not the right fit for

- Solo founders and small businesses looking for the old $49 Solo plan; it was discontinued for new customers in July 2025 and there is no self-serve tier below the Company plan.
- Anyone who wants to buy monitoring today, with a card, without a demo call; the only published call to action on the pricing page is a demo request.
- Teams that need to publish or reply to social posts from the same tool; those features were removed for all users in January 2026 and pushed to Agorapulse.
- Buyers who need a populated feed on day one; historical backfill is an add-on rather than an included feature.
- PR teams whose primary need is a journalist database and pitching workflow rather than listening; Mention monitors coverage, it does not help you get it.
- Anyone monitoring a very high-volume brand on a budget; the Company plan includes 50,000 mentions per month, and more quota costs more.

## Features

### Monitoring and alerts

The crawl layer: what Mention watches and how precisely you can tell it what to watch for.

- **Social platform coverage**: Real-time tracking across Facebook, Instagram, X, Reddit, TikTok, Pinterest, YouTube, and other major networks, including public pages you do not own.
- **Web, news, blog, and forum crawling**: The non-social half of the index covers news outlets, blogs, and discussion forums, which is where most PR-relevant coverage actually lands.
- **Review site monitoring**: More than seventy-five review sources including Google, Trustpilot, Amazon, and Glassdoor, so product and employer reputation sit in the same feed as press coverage.
- **Advanced Boolean alerts**: Custom queries of up to 2,000 characters using AND, OR, and NOT, which is the only realistic way to monitor a brand whose name is also an English word.
- **Query builder for standard alerts**: A guided form that constructs a simplified Boolean query without writing one, aimed at people who will not maintain a 2,000 character string.
- **Language and country filters**: Alerts can be scoped by language and geography, which matters for brands whose name collides with an unrelated common term in another market.
- **Owned account connection**: Connect your own social profiles so activity on your channels appears in the same stream as third-party mentions, with unlimited connected accounts on the Company plan.
- **Historical data backfill**: Up to two years of prior coverage can be loaded into a new alert, sold as a paid add-on rather than bundled, so plan for it during procurement.

### Analysis and reporting

Turning a stream of individual mentions into something a stakeholder will read.

- **Sentiment analysis**: Automatic positive, neutral, and negative classification on each mention, with manual reclassification so the model's mistakes do not poison the trend line.
- **Share of voice**: Set competitors up as their own alerts and Mention charts your proportion of total conversation against theirs over any period.
- **Competitor benchmarking**: Side-by-side comparison of volume, sentiment, and source mix, which is the view most often pasted into a quarterly marketing review.
- **Influence scoring**: Each author is scored on estimated reach so a single post from a large account is not weighted the same as a comment from a new one.
- **Custom dashboards**: Assemble widgets for volume, sentiment, sources, and top authors into a dashboard per brand, campaign, or client.
- **Scheduled and white-label reports**: Reports export on a schedule and can carry an agency's own branding, which is how agencies bill listening as a retained deliverable.
- **Trend and spike detection**: Volume anomalies are surfaced so an unusual day gets attention before it becomes a week of unusual days.

### Workflow and collaboration

The operational layer that makes listening a team activity rather than an inbox.

- **Mention assignment**: Hand an individual item to a specific teammate so a complaint or a press opportunity has an owner rather than a general awareness.
- **Unlimited users**: The Company plan does not meter seats, so legal, support, and executives can all have read access without a per-user cost calculation.
- **Role-based permissions**: Access controls limit who can create alerts, change billing, or see particular alerts, which matters once agencies run multiple clients in one account.
- **Tagging and folders**: Organize mentions by campaign, theme, or crisis so retrospective analysis is possible without rebuilding the filter every time.
- **Real-time notifications**: Email and desktop push alerts with configurable thresholds, so a spike wakes someone up rather than waiting for the morning digest.
- **Slack delivery**: Route an alert into a Slack channel so monitoring lives where the team already is instead of behind another login.

### Platform and administration

Integration surface, data access, and the commercial machinery around the account.

- **REST API**: A documented API at dev.mention.com for pulling mentions into a warehouse or internal tool, sold as a paid add-on rather than included in the plan.
- **Zapier connection**: New mention and new alert triggers connect Mention to several thousand other tools without engineering time.
- **Mobile applications**: iOS and Android apps for reading the feed and reacting to alerts away from a desk, which is the realistic crisis-response scenario.
- **Data export**: Mentions export to CSV and reports to PDF, so analysis can continue in a spreadsheet and archives survive a cancellation.
- **Dedicated account manager**: Included on the Company plan along with custom onboarding and priority support, which is part of what the price step is buying.
- **Nonprofit discount**: The company states it discounts for registered nonprofits on request, which is one of the few routes to a lower price.

## Use cases

- **In-house comms lead at a 200-person consumer brand**: Coverage arrives through five channels: press, Reddit, TikTok, Trustpilot, and whoever on the team happens to see something. Nobody can say whether last quarter's sentiment improved. Outcome: One Boolean alert plus competitor alerts produce a monthly dashboard showing volume, sentiment split, and share of voice against three rivals, which becomes the standing comms slide in the board deck instead of an anecdote.
- **PR agency account director managing six client brands**: Each client expects a monthly coverage report, and assembling it by hand from Google Alerts and manual searches eats two billable days a month. Outcome: Alerts per client feed white-labelled scheduled reports that go out automatically, and the recovered days move to pitching; the listening itself becomes a line item on the retainer.
- **Head of support at a subscription product**: Angry customers post on X and Reddit rather than opening a ticket, and the team learns about outages from the founder forwarding a screenshot. Outcome: A negative-sentiment filter routed into a Slack channel surfaces complaints within minutes, mentions are assigned to a named agent, and public response time drops from a day to under an hour.
- **Product marketer researching a category before a launch**: The team needs to know which competitor claims resonate and where the category's conversation actually happens before committing a launch budget. Outcome: Alerts on competitor names and category terms, backfilled with the historical data add-on, produce a source and theme map that redirects spend from a channel with no conversation to two forums where the buyers actually argue.

## Pricing

A single Company plan sold through a demo on an annual contract, priced by mention volume and alert count rather than by seat. Users are unlimited. Historical data backfill and API access are paid add-ons quoted separately. The self-serve Solo, Pro, and Pro Plus tiers were discontinued for new customers in July 2025 and are grandfathered only for existing accounts.

- **Company**: From $599 per month, billed annually. 5 alerts included, with additional alerts purchasable; 50,000 mentions per month, with additional quota purchasable; Unlimited users and unlimited connected social accounts; Advanced Boolean alerts, sentiment, share of voice, and white-label reporting; Dedicated account manager, custom onboarding, and priority support. The only plan available to new customers. Published price is a floor; the actual quote depends on alert count and mention volume.
- **Historical data add-on**: Quoted add-on to the Company plan. Backfills a new alert with up to two years of prior coverage; Not included in the base plan at any tier; Priced on request during the sales conversation. The most common gap between what buyers assume they are getting and what the contract includes.
- **API access add-on**: Quoted add-on to the Company plan. REST API documented at dev.mention.com for pulling mentions into your own systems; Excluded from the base Company plan; Required for any warehouse, BI, or custom dashboard project.
- **Legacy self-serve tiers**: No longer sold grandfathered accounts only. Solo: 2 basic alerts, 5,000 mentions per month, 1 user, up to 4 social accounts; Pro: 5 basic alerts, 10,000 mentions per month, up to 10 users; Pro Plus: 7 alerts including standard alerts, 20,000 mentions per month, unlimited users. Discontinued for new signups in July 2025. Listed here because most third-party pricing pages still quote these numbers as if they were available.

Billing notes:

- There is no month-to-month option on the Company plan; the contract is annual, and buyers report a renewal notice window measured in months rather than days, so diarize the cancellation date at signing.
- The published $599 is a starting price. Alert count and monthly mention volume are the two levers that move the quote, so a brand with several product lines or several markets will not pay the floor.
- Historical data and API access are excluded from the base plan and quoted separately, which is stated on the vendor's own comparison table.
- Seats are not a cost axis. Unlimited users means a large read-only audience adds nothing to the bill, which is genuinely unusual in this category.
- Publishing and replying were removed in January 2026, so any team that relied on Mention for both listening and posting now needs a second subscription, in practice Agorapulse.
- Registered nonprofits can request a discount, which the company confirms on its pricing page.

Value assessment: As a listening engine at the $600 to $1,500 a month level, Mention is competitive: broad source coverage, real Boolean control, unlimited seats, and reporting an agency can put a client logo on. The problem is the shape of the offer rather than the number. A tool that built its reputation on a $49 entry point now requires a demo, an annual commitment, and two paid add-ons before it does what a buyer assumes it already does. For a small business that reads about Mention in a listicle and expects a card-and-go signup, the value question does not really arise, because that route no longer exists. For a mid-market comms team already budgeting five figures a year for monitoring, it is a reasonable buy that undercuts the traditional media intelligence vendors by a wide margin.

## Strengths

- Broad source coverage in one index: social platforms, news, blogs, forums, and more than seventy-five review sites, rather than social alone.
- Advanced Boolean alerts with a 2,000 character query allowance, which is the difference between a signal feed and a noise feed for ambiguous brand names.
- Unlimited users on the Company plan, so read access can be given to support, legal, and executives without a per-seat calculation.
- White-label scheduled reporting that makes listening a saleable agency deliverable rather than an internal cost.
- Genuinely real-time delivery into Slack and push notifications, which is what makes it useful during a crisis rather than after one.
- A long operating history and a large body of documentation, so the tool behaves predictably and the answers to common questions already exist.
- Backed by Agorapulse, which gives it an owner with a strategic reason to keep investing in listening rather than harvest it.

## Limitations

- The self-serve tiers are gone. Solo, Pro, and Pro Plus were discontinued for new customers in July 2025, so a small business cannot buy Mention at its historic price point regardless of what third-party pricing pages still say.
- The only published route to purchase is a demo request; there is no public signup and no clearly documented open trial, which makes cheap evaluation impossible.
- Historical data is not included at any tier. A new alert starts collecting from creation, and backfilling up to two years is a separate paid add-on.
- API access is also an add-on rather than a plan feature, which raises the real cost of any integration project above the headline price.
- Publish and Respond were removed for all users in January 2026, so Mention no longer closes the loop between hearing something and answering it; that now requires Agorapulse.
- Sentiment classification is automatic and imperfect, particularly on sarcasm and short-form posts, so trend lines need periodic manual correction to be trustworthy.
- The Company plan includes 5 alerts and 50,000 mentions per month; brands with many product lines or high conversation volume hit those ceilings and pay for more.
- Reddit and smaller technical communities are covered but less deeply than the mainstream social platforms, which matters for developer-facing and niche B2B brands.
- The annual commitment with a long renewal notice window is unforgiving if the tool turns out not to fit, which is a real risk when you could not trial it properly.

## Comparisons

- **Mention vs Brand24**: The most direct substitute, and for a small business the more realistic one. Brand24 does broadly the same job, social and web listening with sentiment and reach scoring, but keeps published self-serve plans starting around a tenth of Mention's entry price with a card-and-go trial. Mention answers with deeper review-site coverage, unlimited seats, a longer Boolean allowance, and an account manager. If your budget is under a few hundred dollars a month, Brand24 is the only one of the two you can actually buy.
- **Mention vs Agorapulse**: Now the same company, and increasingly the same purchase. Agorapulse is the social media management side: scheduling, publishing, and a unified inbox for replying, which are precisely the features Mention deleted in January 2026. Mention is the listening side: earned coverage, news and forums, review sites, and share of voice. A team that needs both is now buying both, which is the practical cost consequence of the acquisition.
- **Mention vs Presspage**: Different halves of the same job. Presspage is publishing infrastructure for comms teams, a branded newsroom, media contact management, and email distribution, so it helps you produce coverage. Mention tells you what happened after you did. Larger comms teams often run one of each; a team that must choose should start with whichever end of the loop is more broken, distribution or measurement.
- **Mention vs Agility PR Solutions**: The closer competitor on monitoring specifically, and the more complete PR suite overall. Agility PR Solutions bundles a journalist and outlet database, distribution, and monitoring with human-assisted analysis, which Mention does not attempt; Mention's index is broader on social and review sources and its interface is faster for day-to-day triage. Both are demo-led and annual, so the evaluation is a bake-off on your own keywords rather than a price comparison.
- **Mention vs Muck Rack**: Muck Rack's centre of gravity is the journalist database and the pitching workflow, with monitoring attached; Mention's is the monitoring, with no pitching at all. If your bottleneck is finding and reaching the right reporter, Muck Rack does something Mention cannot. If it is knowing what the internet already says about you across social, forums, and review sites, Mention's index is the broader one.
- **Mention vs Semrush**: Semrush includes brand monitoring and a media monitoring app inside a much larger SEO and marketing platform, which makes it the cheaper answer for a team that already pays for Semrush and needs listening as a secondary function. Mention is the deeper instrument: more source types, longer Boolean queries, better sentiment workflow, and reporting built for comms rather than search. Teams monitoring seriously outgrow the bundled option; teams monitoring casually never need to leave it.
- **Mention vs Sprout Social**: Sprout Social's listening module sits inside a full social suite with publishing, inbox, and CRM-style contact history, and it is priced per seat, which gets expensive fast for a team that only wants read access. Mention charges by mentions and alerts with unlimited users, so a large audience of passive readers costs nothing extra. Sprout is the better single-vendor answer for social operations; Mention is the better answer for earned coverage beyond social.

## Implementation

- Setup time: A first alert takes minutes, and results begin arriving immediately. Getting a feed that is actually worth reading takes longer: expect a week or two of tuning Boolean exclusions, language and country scoping, and source filters before the noise ratio settles. Onboarding is scheduled with the account manager rather than self-directed.
- Learning curve: Low for reading a feed, moderate for writing good queries. The 2,000 character advanced alert is powerful and unforgiving; a poorly written one either floods the account and burns mention quota or silently misses the coverage that mattered. Plan for someone to own query maintenance rather than treating alerts as set and forget.
- Onboarding: Custom onboarding and training are included with the Company plan, along with a dedicated account manager and priority support. There is a large public help centre with articles covering plan limits, alert types, and integrations, which is unusually candid about what each plan does and does not include.
- Migration: Listening data does not port between vendors in any useful way, so switching means starting collection from zero unless you buy the historical backfill add-on, which is the main reason to negotiate it into the initial contract. Export existing mentions to CSV and reports to PDF before a cancellation takes effect. If you are moving off a legacy Solo, Pro, or Pro Plus plan, understand that there is no equivalent tier to move to inside Mention, so the realistic options are the Company plan or a different vendor.

## Platform, API & security

- Platforms: Web application, iOS app, Android app, Desktop notifications, REST API (paid add-on)
- API: A documented REST API at dev.mention.com for retrieving mentions, managing alerts, and pushing data into external systems. It is excluded from the base Company plan and sold as a paid add-on. Zapier covers the common no-code cases, including new mention and new alert triggers.
- Compliance: GDPR
- Data residency: French company operating under EU data protection law, now part of the Paris-based Agorapulse group.
- SSO: Available on enterprise contracts; confirm during the sales conversation rather than assuming it is included.
- Security notes: Mention indexes publicly available content rather than private data, which keeps its risk profile lower than tools that process customer records. Role-based permissions restrict who can create alerts, change billing, or view particular alerts, which is the relevant control for agencies running multiple client brands in one account.

## Support

- Channels: Dedicated account manager on the Company plan, Priority technical support, Email support, Help centre
- Documentation: A detailed help centre that documents plan limits, alert types, and integrations plainly, including an article that spells out exactly which legacy plans are no longer sold and what each one included. Developer documentation lives separately at dev.mention.com.
- Community: No large independent user community of its own; discussion tends to happen in general PR and social media marketing forums. The Agorapulse blog and knowledge base now carry much of the category education that Mention's own blog used to.

## Company

- Founded: 2012
- Founders: Arnaud Le Blanc, Edouard de la Joncquière
- Headquarters: Paris, France
- Ownership: Acquired by Agorapulse (2025), previously owned by Mynewsdesk (2018 to 2025)
- Employees: Part of the Agorapulse group, reported at over 180 employees combined
- Funding: Built inside the eFounders startup studio (now Hexa) and venture-backed in its independent years; terms of the 2018 and 2025 acquisitions were not disclosed.

Timeline:

- 2012: Founded in Paris by Arnaud Le Blanc and Edouard de la Joncquière inside the eFounders startup studio, aimed at replacing Google Alerts with real-time social and web monitoring.
- 2014: Matthieu Vaxelaire becomes CEO and steers the product from a self-serve tool toward larger accounts.
- 2018: Acquired by Mynewsdesk, the Nordic PR and newsroom software company, folding Mention into a broader media relations portfolio.
- 2023: Publish and Respond features begin a progressive deprecation as the product narrows toward listening.
- 2025: Agorapulse acquires Mention from Mynewsdesk in May, framing listening as the twin of social media management; the combined group reports over 9,000 customers.
- 2025: Self-serve Solo, Pro, and Pro Plus tiers are discontinued for new customers in July, leaving a single demo-led Company plan.
- 2026: Publish and Respond are removed for all users in January, with Agorapulse named as the official replacement for publishing and replying.

## Integrations

Slack, Zapier, Agorapulse, Hootsuite (via Zapier), Buffer (via Zapier), Google Sheets (via Zapier), Microsoft Teams (via Zapier), Trello (via Zapier), Salesforce (via Zapier), HubSpot (via Zapier), REST API (paid add-on), CSV and PDF export

## FAQ

### What is Mention used for?

Mention monitors the web and social media for keywords you define and delivers every match into a filterable feed. Comms and marketing teams use it to catch press coverage, track what customers say on social and review sites, watch competitors, measure share of voice, and spot a reputation problem while it is still small. It monitors coverage; it does not help you pitch journalists to create coverage.

### How much does Mention cost in 2026?

The only plan available to new customers is the Company plan, published as starting at $599 per month on an annual contract and sold through a demo. It includes 5 alerts, 50,000 mentions per month, and unlimited users. Historical data backfill and API access are paid add-ons quoted separately, so the real annual cost is usually above the published floor.

### Does Mention still have a $49 Solo plan?

No. The self-serve Solo, Pro, and Pro Plus tiers were discontinued for new customers in July 2025. Existing accounts on those plans were grandfathered, but nobody can sign up for them today. A large number of third-party pricing articles still quote the old numbers, which is the single most common source of confusion about this product.

### Does Mention have a free plan or free trial?

There is no free plan. A trial exists but the pricing page routes every visitor to a demo request rather than a public signup, so evaluating Mention now involves a sales conversation. If you want to test a listening tool with a credit card and no call, look at Brand24 or the monitoring module inside a platform you already pay for.

### Who owns Mention?

Agorapulse, the Paris-based social media management company, which acquired Mention in May 2025 from Mynewsdesk. Mynewsdesk had owned it since 2018. Agorapulse has positioned listening as the companion to social media management and is merging the two product lines over time.

### Why can I no longer publish or reply from Mention?

Publish and Respond were progressively deprecated and removed for all users in January 2026. The company directs those needs to Agorapulse, its parent, which is now the official solution for publishing and responding. If you used Mention as a light social media manager, that use case is gone and requires a second subscription.

### Does Mention include historical data?

Not by default. An alert starts collecting from the moment you create it. Loading up to two years of prior coverage into a new alert is a paid add-on, listed on the vendor's own comparison table as excluded from the plan. Negotiate it into the initial contract if you need to analyse a period that has already happened.

### What is the difference between an alert and a mention?

An alert is the keyword or Boolean query you ask Mention to crawl for. A mention is a single result it finds. Plans are metered on both: the Company plan includes 5 alerts and 50,000 mentions per month, and more of either costs more. This distinction drives the whole pricing model, so it is worth getting right before a demo.

### How good is Mention's Boolean search?

Advanced alerts accept custom queries of up to 2,000 characters with AND, OR, and NOT operators, which is generous and is the main reason the tool works for brands with ambiguous names. Standard alerts offer a simplified query builder instead. Writing a good query is a real skill, and a bad one either floods your mention quota or quietly misses what mattered.

### Mention vs Brand24: which should a small business pick?

Brand24, in almost every case, purely on access. It publishes self-serve plans, offers a trial without a sales call, and starts at a fraction of Mention's entry price, while covering the same core job of social and web listening with sentiment and reach scoring. Mention is the better tool on review-site breadth, seat economics, and reporting polish, but a small business cannot buy it at a small-business price any more.

### Does Mention have an API?

Yes, documented at dev.mention.com, covering mention retrieval and alert management. It is sold as a paid add-on rather than included in the Company plan, so any project that pipes mentions into a warehouse or an internal dashboard carries an extra line item. Zapier handles simpler routing without touching the API.

### Is Mention good for crisis monitoring?

Yes, that is one of its strongest uses. Real-time delivery into Slack, desktop push notifications, mobile apps, sentiment filtering, and the ability to assign an individual mention to a named person mean a spike gets an owner within minutes. The caveat is that sentiment scoring is automatic and makes mistakes, so a purely negative-sentiment filter will occasionally miss the post that actually matters.

## Editorial verdict

Mention still does the thing it became known for, and does it well: a broad, fast index across social, news, forums, and review sites, with Boolean control good enough to make an ambiguous brand name workable and reporting polished enough to bill a client for. What changed is who is allowed to buy it. The self-serve tiers that made Mention a default recommendation for small businesses were retired in July 2025, publishing and replying were removed in January 2026, and the only published route now is a demo leading to an annual Company contract from $599 a month with historical data and API access priced on top. For a mid-market comms team that would otherwise be quoted five figures by a traditional media intelligence vendor, that is a fair deal and worth a bake-off against Agility PR. For the small business this directory is written for, Mention is now a tool to know about rather than one to buy, and Brand24 or a monitoring module inside a platform you already pay for will get you further for the money.

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Source: SaaSTracker (https://saastracker.org), an independent editorial project. This profile is compiled from public information, carries no peer reviews or paid placement, and was last reviewed 2026-08-23. Awards are judged on published criteria: https://saastracker.org/methodology