# Metorik

> Metorik is an ecommerce analytics, segmentation, and email platform for WooCommerce and Shopify stores that lets an operator filter customers, orders, subscriptions, products, and carts with more than 500 filters, save those segments for reports, dashboards, exports, and automated emails, and sync them as self-updating Facebook Custom Audiences and Google Ads Customer Match lists, priced by average monthly orders from $25 a month with every feature and unlimited users on every plan.

- Category: Customer Segmentation (https://saastracker.org/categories/customer-segmentation)
- Website: https://metorik.com
- Starting price: $25 per month for up to 100 orders a month
- Free plan: No
- Free trial: 30 days, no credit card required
- Founded: 2016, HQ: Melbourne, Australia, Ownership: Bootstrapped and profitable, Australian owned and operated
- Profile last reviewed: 2026-09-26
- Canonical profile: https://saastracker.org/products/metorik

## Key facts

| Attribute | Value | Source |
| --- | --- | --- |
| Starting price | $25 per month for up to 100 orders | metorik.com/pricing, 2026-09-26 |
| Pricing meter | Average monthly orders over the last 3 months | metorik.com/pricing, 2026-09-26 |
| Free trial | 30 days, no credit card | metorik.com/pricing, 2026-09-26 |
| Platforms supported | WooCommerce and Shopify | metorik.com/pricing, 2026-09-26 |
| Audience sync destinations | Facebook Custom Audiences and Google Ads Customer Match | metorik.com/advertising-audience-sync, 2026-09-26 |
| Segment refresh | Audiences recalculated every 6 hours | metorik.com/analytics-reports/customer-segmentation, 2026-09-26 |
| Segment filters | 500+ | metorik.com/analytics-reports/customer-segmentation, 2026-09-26 |
| Per-seat pricing | None; unlimited users on every plan | metorik.com/pricing, 2026-09-26 |

## Overview

Metorik is the product in this category built most deeply for WooCommerce, and that alone makes it the default candidate for a WooCommerce store that wants serious segmentation. The Shopify apps here read Shopify data and nothing else; Metorik connects both platforms, lets one subscription cover several stores on the same platform, and syncs WooCommerce custom fields so segments can use the data other plugins write into an order. The company was started in Melbourne in 2016 by a developer who had worked on WooCommerce at Automattic, and the depth of the Woo integration reflects that history.

The segment builder is the core of the product. Segments can start from customers, orders, subscriptions, products, variations, categories, coupons, or carts, and combine more than 500 filters with grouped logic, so a question such as customers in Texas who bought a heavy product and paid by one gateway is a few clicks rather than a query. Results return in seconds as you build, which changes how people use it: segments become something you try and refine rather than specify and wait for. Since early 2026 an AI assistant can write or adjust the filters from a plain-language request, and cohort reports add RFM analysis and lifetime value by acquisition cohort.

What happens after the segment is where Metorik differs from a pure segmentation app. A saved segment can drive a scheduled digest to email or Slack, a custom dashboard for one team member, a CSV export, an automated email flow or broadcast from Metorik's own Engage email tools, or an advertising audience. Audience sync went live in 2026 for Facebook Custom Audiences and Google Ads Customer Match: any segment of customers, orders, or subscriptions becomes an audience that Metorik recalculates and updates every six hours, with exclusions and lookalike seeds as the obvious uses. There is no native segment sync into Klaviyo, because Metorik sells its own email as the alternative.

Pricing is unusually transparent and fair. It is set by the store's average monthly orders over the last three months, from $25 for up to 100 orders to $2,350 for 100,000 to 150,000, with a quote above that, and every plan includes every feature, unlimited users, unlimited contacts, and a monthly email allowance. Plans move up and down automatically as volume changes, the trial is thirty days with no card, and the company says it is bootstrapped, profitable, and used by more than 10,000 stores. It also ships an MCP server so Claude, ChatGPT, and Cursor can query store data, and a public API as of 2026.

## How it works

1. You sign up for the thirty-day trial without a card and connect a WooCommerce or Shopify store. Metorik imports your full order history, up to 120 times your plan's monthly order limit, and keeps syncing in real time.

2. You build segments from customers, orders, subscriptions, products, carts, or coupons, combining more than 500 filters with grouped logic, or ask the AI assistant to write the filters from a sentence. Results update as you build.

3. You save the segments you want to keep. Saved segments feed reports, custom dashboards, scheduled digests to email or Slack, and CSV exports.

4. You act on a segment inside Metorik with abandoned cart emails, automated flows, or broadcasts, or sync it to Facebook and Google Ads as an audience that Metorik recalculates every six hours.

5. Billing follows your average monthly orders over the last three months, moving your plan up or down automatically, with one subscription covering all your stores on the same platform.

## Best for

WooCommerce stores of any size, and Shopify stores that want deep filtering across orders, products, and subscriptions, that need segments to drive reports, exports, emails, and Meta and Google Ads audiences from one tool, with pricing that scales from $25 a month and no charge per user.

## Not the right fit for

- Shopify stores that want segments synced into Klaviyo, which Metorik does not do natively; Segments by Tresl or By the Numbers do.
- Teams that want pre-built RFM segments handed to them on install rather than a filter builder to construct their own.
- Brands selling mainly on Amazon or through marketplaces, since the store connectors are WooCommerce and Shopify.
- Buyers who need TikTok or Pinterest audience sync today; the vendor lists both as coming rather than live.
- Stores above 150,000 monthly orders that want a published price, since that level is quoted.

## Features

### Segment builder

Any object, 500-plus filters, results in seconds.

- **More than 500 filters**: Filters span orders, customers, products, variations, categories, subscriptions, coupons, and carts, and can be combined in grouped logic with inclusions and exclusions.
- **Segments across record types**: Filter customers by the attributes of their orders, or orders by the attributes of their customers, which is where most platform-native segment builders stop.
- **WooCommerce custom fields**: Custom fields and plugin data on WooCommerce orders sync automatically and become filterable, so a store's own business attributes can define a segment.
- **Real-time results**: Results return in seconds as filters are added, so a segment can be refined interactively instead of rebuilt after a long wait.
- **AI-written segments**: Since the first quarter of 2026 an assistant can create or update a segment from a plain-language request, and the Tori assistant added in September 2026 can write audience filters too.
- **Saved segments everywhere**: A saved segment can be reused in reports, dashboards, digests, exports, emails, and audience sync without redefining it.

### Activation

Segments turned into emails, audiences, and files.

- **Facebook Custom Audiences**: Any segment syncs as a Custom Audience matched on hashed identifiers including email, phone, name, and address fields, for exclusions, retargeting, and value-based lookalikes from lifetime spend.
- **Google Ads Customer Match**: Segments sync as Customer Match lists for Search, Shopping, YouTube, and Performance Max exclusions and signals.
- **Recalculated every six hours**: Audience membership is recomputed on a six-hour cycle and the difference synced, so an exclusion list actually excludes last week's buyers.
- **Engage email tools**: Abandoned cart emails, behavior-triggered automations, and broadcasts run from the same segments, with a monthly email allowance included in every plan.
- **CSV exports**: Any segment or report exports to CSV, including scheduled exports, for tools without a native connection.
- **Zapier and webhooks**: Segments and events can trigger actions in other tools through Zapier or webhooks.

### Analytics and reporting

The reports the segments feed.

- **Cohort reports with RFM**: Retention and lifetime value by acquisition cohort, with RFM analysis to identify valuable and at-risk customers.
- **WooCommerce Subscriptions reporting**: MRR, churn, and subscriber analytics that WooCommerce's own reports do not provide.
- **Cost and profit reports**: Cost of goods, ad spend from networks including Meta, Google, TikTok, and AppLovin, shipping, and fees combine into profit reporting.
- **Digests to email and Slack**: Scheduled summaries filtered by segment, such as a weekly report for each sales rep showing only their customers.
- **Multi-store dashboard**: All stores on one platform roll up into combined totals, product sales, and stock velocity.
- **Forecasting and goals**: Sales and stock forecasts and team goals with targets tracked against them.

### Platform and access

How the data gets out, and who can use it.

- **MCP server**: Claude, ChatGPT, Cursor, and Claude Code can query store data directly, and an approved ChatGPT app is available.
- **Metorik API**: Launched in the first quarter of 2026 for accessing Metorik data, including custom metrics, from external tools.
- **Unlimited users**: No per-seat charge on any plan, so segments and dashboards can be shared across a whole team.
- **Helpdesk integrations**: Customer data surfaces inside Intercom, Zendesk, Gorgias, Help Scout, Freshdesk, and Groove.

## Use cases

- **WooCommerce store outgrowing wp-admin reports**: The team wants to know which customers bought a product twice and then stopped, and WooCommerce's reports cannot answer it. Outcome: The segment is built from order and customer filters in a minute, saved, and used for a win-back email flow and a weekly digest.
- **Paid social buyer wasting spend on existing customers**: Prospecting campaigns keep reaching people who bought last week, and exclusion lists are uploaded by hand once a month. Outcome: A recent-buyers segment syncs to Facebook and Google Ads as an exclusion audience recalculated every six hours.
- **Subscription business on WooCommerce Subscriptions**: Churn is rising and nobody can see which products or coupons lead to cancellations. Outcome: Subscription reporting and subscription segments identify the at-risk group, which gets a targeted email and a retargeting audience.
- **Operator running several stores**: Three WooCommerce stores are billed and reported separately, with no combined view of customers. Outcome: One subscription covers all three on combined order volume, and the multi-store dashboard and segments work across them.

## Pricing

Monthly subscription priced by average monthly orders over the last three months, with every feature, unlimited users, and unlimited contacts on every plan; plans move up and down automatically, and email volume beyond the included allowance is bought in packs.

- **Starter**: $25 per month. Up to 100 orders a month; 10,000 emails included; 1 connected store; Every feature, unlimited users. The only plan without multi-store connection.
- **Level 2**: $75 per month. 100 to 500 orders a month; 25,000 emails included; Up to 5 stores.
- **Level 3**: $150 per month. 500 to 2,000 orders a month; 40,000 emails included; Up to 10 stores.
- **Level 4**: $250 per month. 2,000 to 5,000 orders a month; 75,000 emails included; Up to 20 stores.
- **Level 5**: $400 per month. 5,000 to 10,000 orders a month; 150,000 emails included; Up to 25 stores.
- **Levels 6 to 9**: $750 to $2,350 per month. $750 for 10,000 to 25,000 orders; $1,150 for 25,000 to 50,000 orders; $1,750 for 50,000 to 100,000 orders; $2,350 for 100,000 to 150,000 orders. Email allowances rise from 250,000 to 1.2 million and store limits from 50 to 200 across these levels. Above 150,000 orders, pricing is by quote.

Add-ons:

- Additional emails (From $25 for 10,000 to $1,250 for 1.25 million per month): Top up or switch off month to month, with no lock-in or overage charges.

Billing notes:

- Prices are in US dollars per month; Australian customers are charged GST on top. No annual discount is published.
- The plan is set by average monthly orders over the last three months, so a single busy month does not move you up, and a slow quarter moves you down automatically.
- One subscription covers all stores on the same platform, priced on combined orders; WooCommerce and Shopify stores are billed as separate subscriptions.
- Shopify stores are billed through their Shopify subscription; WooCommerce stores pay by card.
- The historical import is capped at 120 times the plan's monthly order limit, for example 1.2 million orders on Level 5.
- Every plan includes every feature, so the price never gates segmentation, audience sync, or the API.

Value assessment: For a WooCommerce store the value case is simple: only Metrilo also reads Woo data, at a much higher entry price, and $25 to $150 a month buys a segment builder, cohort and RFM reporting, email automation, and Meta and Google Ads audience sync with unlimited users. On Shopify the comparison is sharper. A store doing 3,000 orders a month pays $250 on Metorik against $19 for By the Numbers or $149 for Segments by Tresl, and both of those sync to Klaviyo and TikTok where Metorik does not. Metorik earns the difference if the store also uses its reporting, profit tracking, email, and multi-store features in place of other subscriptions, since its included email allowance can replace a separate email tool for a smaller store. Against Metrilo, which reaches segmentation at $379 and has no ad sync, Metorik is cheaper at most volumes and does more with the segment once built.

### Entry price history

Dates are when SaaSTracker checked the vendor's published pricing, not when the vendor changed it.

Entry price first recorded on 26 September 2026. It will be re-checked when this category next comes round the rotation.

| Checked | Entry price | Normalised | Event | Note |
| --- | --- | --- | --- | --- |
| 2026-09-26 | $25 per month for up to 100 orders a month | $25 monthly, flat | recorded |  |

## Strengths

- Deep WooCommerce support, including plugin custom fields and WooCommerce Subscriptions reporting, which the Shopify apps in this category cannot match.
- More than 500 filters across customers, orders, subscriptions, products, carts, and coupons, with real-time results.
- Every feature, unlimited users, and unlimited contacts on every plan, from $25 a month.
- Automatic billing that follows a three-month average of orders and moves down as well as up.
- Facebook and Google Ads audience sync recalculated every six hours.
- Built-in email automation and broadcasts driven by the same segments.
- An MCP server, a public API, Zapier, and webhooks for getting data out.
- Bootstrapped and profitable since 2016, with a 4.9 rating from more than 150 reviews.

## Limitations

- No native segment sync to Klaviyo, Attentive, or other external email and SMS tools.
- TikTok and Pinterest audience sync are announced but not live.
- No pre-built RFM segment set handed over on install; the value depends on someone building segments.
- More expensive than the Shopify-only segmentation apps once a store passes a few thousand orders a month.
- Store connectors are WooCommerce and Shopify only.
- Pricing above 150,000 monthly orders is by quote.

## Comparisons

- **Metorik vs Metrilo**: The two multi-platform options in this category. Metrilo builds a CRM profile per customer, emails from inside the product, and reaches segmentation on its $379 tier, with no ad-platform sync. Metorik includes segmentation, email, and Meta and Google Ads audience sync on every plan from $25, reads WooCommerce custom fields, and charges no per-user fee. For a WooCommerce store, Metorik is the stronger and cheaper choice; Metrilo suits brands that want a CRM-style customer profile at the center.
- **Metorik vs By the Numbers**: Platform first, then price. By the Numbers is a $19 Shopify app with a sixteen-cell RFM matrix and hourly sync to Klaviyo, Meta, Google Ads, and TikTok. Metorik works on WooCommerce as well as Shopify, has more than 500 filters, and adds reporting, email, and multi-store support, but costs more past a few hundred orders and does not sync to Klaviyo or TikTok. On Shopify with Klaviyo, By the Numbers is the better buy; on WooCommerce it is not an option and Metorik is.
- **Metorik vs Segments by Tresl**: Different builders for different people. Tresl lets a marketer describe a segment in plain English and pushes it daily to Klaviyo, Meta, Google Ads, and TikTok for $149 on Shopify. Metorik gives an analyst 500-plus filters across every record type, an AI assistant for writing them, and six-hourly sync to Meta and Google Ads, on WooCommerce or Shopify. Klaviyo-centered Shopify teams should pick Tresl; WooCommerce stores and teams that want reports and email alongside the segments should pick Metorik.
- **Metorik vs Repeat Customer Insights**: Interpretation against construction. Repeat Customer Insights is a Shopify RFM specialist from $59 that tells a consumables brand why customers lapse and what to change, syncing to Shopify tags and Klaviyo. Metorik is a general segmentation and reporting platform that lets you build almost any segment and act on it through email and ad audiences. A Shopify consumables brand wanting advice should take Repeat; a store wanting a flexible segment engine, especially on WooCommerce, should take Metorik.
- **Metorik vs Putler**: Putler is the other multi-source option for a WooCommerce seller, and it reaches further: PayPal, Stripe, and other gateways, plus Etsy, eBay, Amazon, and Gumroad, merged into one customer list with eleven automatic RFM segments from $20 a month on revenue-based pricing. Metorik keeps the edge in segment building (500-plus filters), its own email tools, and six-hourly Facebook and Google Ads audience sync, none of which Putler offers. A store living on WooCommerce should stay with Metorik; a business selling through several gateways and marketplaces gets a cleaner customer list from Putler.
- **Metorik vs RFM Calc**: RFM Calc is a lower-cost, platform-agnostic option for periodic RFM and lifetime value analysis, free or from £19. Metorik keeps the edge as an operational tool, with live WooCommerce and Shopify connections, 500-plus filters, email sending, and six-hourly Facebook and Google Ads audience sync.

## Pairs well with

Metorik is a segmentation tool, and a team running it still has 6 neighbouring categories to staff. The pick in each is Sender for email service providers, EngageBay for marketing automation, Mixpanel for product analytics & session replay, ChartMogul for retention & churn prevention, Textedly for SMS marketing and Creem for subscription billing, each the leading tool in that category on published criteria.

| Category | Ideal pairing | Because | Benefit |
| --- | --- | --- | --- |
| Email Service Providers | [Sender](https://saastracker.org/products/sender) (Best Value) | Metorik is built for segmentation, not ESPs. Sender adds most generous free tier in the category. | An opt-in audience is owned rather than rented, and reaching it costs nothing per send. |
| Marketing Automation | [EngageBay](https://saastracker.org/products/engagebay) (Best Value) | Metorik lists no native segment sync to Klaviyo among its limits. EngageBay adds breadth per dollar. | Follow-up fires off behaviour rather than a calendar, so nobody is chased at the wrong moment. |
| Product Analytics & Session Replay | [Mixpanel](https://saastracker.org/products/mixpanel) (Best Value) | Metorik lists pricing above 150,000 monthly orders is by quote among its limits. Mixpanel adds event-based billing with unlimited seats. | Feature usage and drop-off are measurable, so a roadmap argument can end with evidence. |
| Retention & Churn Prevention | [ChartMogul](https://saastracker.org/products/chartmogul) (Best Value) | Metorik lists TikTok and Pinterest audience sync are announced but not live among its limits. ChartMogul adds a genuinely free plan up to $10,000 MRR with full metrics. | Accounts at risk surface while there is still time to call, rather than at renewal. |
| SMS Marketing | [Textedly](https://saastracker.org/products/textedly) (Best Value) | Metorik is built for segmentation, not SMS. Textedly adds every feature on every plan. | The urgent message gets read within minutes, on the one channel almost nobody ignores. |
| Subscription Billing | [Creem](https://saastracker.org/products/creem) (Best Value) | Metorik is built for segmentation, not billing. Creem adds affiliate programs with automatic commission splits and revenue splits between partners. | Recurring revenue bills, retries and reconciles itself, including the tax nobody wants to calculate. |

Pairings follow the SaaSTracker methodology (https://saastracker.org/methodology): the leading tool in each complementary category, chosen on published criteria. Placement cannot be purchased.

## Implementation

- Setup time: Minutes to connect a store and start the trial, then the historical import, which depends on order count. Segments are usable as soon as the data lands, and audience sync connections take a few minutes each.
- Learning curve: Moderate. The filter builder is powerful and fast but asks the user to know what they want; the AI assistant shortens that for people who would rather describe the segment. Reporting and digests are straightforward.
- Onboarding: Self-serve with a thirty-day trial and no card, help docs, step-by-step guides, and a directory of agencies that know the product. Demos can be booked.
- Migration: Store data stays in WooCommerce or Shopify, so leaving loses the saved segments, dashboards, and email flows but not the underlying records. Audiences already synced to Meta and Google Ads remain there and stop updating. Exports, the API, and the MCP server make it practical to pull segment lists and reports out before cancelling.

## Platform, API & security

- Platforms: Web app, WooCommerce plugin, Shopify app, MCP server, REST API
- API: A Metorik API launched in the first quarter of 2026 for live data access, alongside an MCP server for Claude, ChatGPT, Cursor, and Claude Code, Zapier, and webhooks.
- Compliance: Audience sync sends hashed identifiers to Meta and Google, Australian-owned and operated business with a registered trademark, Stores remain responsible for the consent basis of advertising audiences and marketing emails
- Data residency: Not published as a selectable option.
- SSO: Not advertised.
- Security notes: Customer identifiers are hashed before they are sent to advertising platforms. Formal certifications are not listed on the marketing site.

## Support

- Channels: In-app chat, Email, Booked demo
- Documentation: Help docs, step-by-step guides, quarterly release notes called Editions, an annual WooCommerce benchmarks report, and an agency directory.
- Community: A 4.9 rating from more than 150 reviews, a public roadmap, and a founder's blog on the company's history. Support is based in Melbourne with team members across Asia Pacific.

## Company

- Founded: 2016
- Founders: Bryce Adams
- Headquarters: Melbourne, Australia
- Ownership: Bootstrapped and profitable, Australian owned and operated
- Employees: Not disclosed
- Funding: No outside funding; the company describes itself as 100 percent bootstrapped and profitable, serving more than 10,000 stores, and donates 1 percent of revenue to charitable causes.

Timeline:

- 2016: Bryce Adams leaves Automattic in August to build Metorik, an analytics and email tool for WooCommerce stores, in Melbourne.
- 2017: Metorik adds support for customers running more than one store, the start of its multi-store model.
- 2026: The first-quarter release adds the Metorik API, custom metrics, operational costs, and AI-written segments.
- 2026: The second-quarter release adds an MCP server and an approved ChatGPT app; September adds the Tori assistant and Facebook Custom Audience sync.

## Integrations

WooCommerce, Shopify, Meta Ads (Custom Audiences and ad spend), Google Ads (Customer Match and ad spend), TikTok Ads (ad spend), AppLovin, Reddit Ads, Snapchat Ads, Microsoft Ads, Pinterest Ads, Google Analytics, Intercom, Zendesk, Gorgias, Help Scout, Freshdesk, ShipStation, Slack, Zapier, Claude, ChatGPT, and Cursor via MCP

## FAQ

### What is Metorik?

Metorik is an analytics, segmentation, and email platform for WooCommerce and Shopify stores. Its segment builder filters customers, orders, subscriptions, products, and carts with more than 500 filters, and saved segments drive reports, dashboards, exports, automated emails, and Facebook and Google Ads audiences.

### How much does Metorik cost?

It is priced by average monthly orders: $25 for up to 100, $75 for up to 500, $150 for up to 2,000, $250 for up to 5,000, $400 for up to 10,000, and on up to $2,350 for 100,000 to 150,000, with a quote above that. Every plan includes every feature, unlimited users, unlimited contacts, and an email allowance.

### Does Metorik work with WooCommerce?

Yes, and it is the strongest reason to choose it. Metorik was built for WooCommerce first, syncs custom fields from plugins, and reports on WooCommerce Subscriptions. The Shopify apps in this category cannot read WooCommerce data at all, and Metrilo, the other multi-platform option, starts at $199.

### Can Metorik sync segments to Facebook and Google Ads?

Yes. Any segment of customers, orders, or subscriptions syncs as a Facebook Custom Audience or a Google Ads Customer Match list, recalculated every six hours. TikTok and Pinterest are listed by the vendor as coming but were not live when this profile was reviewed.

### Does Metorik sync segments to Klaviyo?

Not natively. Metorik sells its own email tools, with abandoned cart flows, automations, and broadcasts driven by the same segments, and positions them as an alternative to Klaviyo. A store committed to Klaviyo can export segments to CSV, but a Shopify app with a live Klaviyo sync will fit better.

### Does Metorik do RFM analysis?

Yes, as part of its cohort reports, alongside retention and lifetime value by acquisition cohort. It does not hand you a fixed set of pre-built RFM segments on install the way By the Numbers or Segments by Tresl do; you build the segments you want with the filter builder or the AI assistant.

### Is there a free trial?

Yes, thirty days with every feature and no credit card. There is no free plan; the Starter plan at $25 a month is the entry point.

### What happens if my order volume changes?

Metorik recalculates your plan from average monthly orders over the last three months. If the average rises past your plan, you move up the following month; if it falls below, you are moved down automatically. One busy month does not change the bill on its own.

### Can I connect Metorik to AI tools?

Yes. An MCP server lets Claude, ChatGPT, Cursor, and Claude Code query store data directly, there is an approved ChatGPT app, and a public API launched in 2026.

### Who makes Metorik?

Metorik was founded in Melbourne in 2016 by Bryce Adams, who previously worked on WooCommerce at Automattic. The company says it is bootstrapped and profitable and serves more than 10,000 stores.

### What should I pair Metorik with?

Metorik is a segmentation tool, and a team running it still has 6 neighbouring categories to staff. The pick in each is Sender for email service providers, EngageBay for marketing automation, Mixpanel for product analytics & session replay, ChartMogul for retention & churn prevention, Textedly for SMS marketing and Creem for subscription billing, each the leading tool in that category on published criteria.

### What do I pair with Metorik for Email Service Providers?

Sender. Metorik is built for segmentation, not ESPs. Sender adds most generous free tier in the category.

### Is Metorik enough on its own?

For segmentation, yes. Metorik does not cover marketing automation, product analytics & session replay and retention & churn prevention, and its own profile says so; EngageBay, Mixpanel and ChartMogul are the tools that fill those gaps.

## Editorial verdict

Metorik is the answer in this category for WooCommerce stores, and a credible one for Shopify stores that want a segment engine rather than a set of pre-built segments. More than 500 filters across every kind of store record, results in seconds, an AI assistant to write them, and saved segments that feed reports, digests, exports, email automations, and six-hourly Facebook and Google Ads audiences make it a working tool rather than a dashboard. The pricing is as fair as any here: every feature and unlimited users from $25, billed on a three-month order average that moves down as readily as up, with a thirty-day trial and no card. The gaps are specific. There is no Klaviyo sync, because Metorik would rather you used its own email, TikTok and Pinterest audiences are still to come, and a Shopify store with a few thousand orders pays several times what By the Numbers charges for the audience-sync part of the job. WooCommerce stores should start here; Shopify stores built around Klaviyo should start with a Shopify app.

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Source: SaaSTracker (https://saastracker.org), an independent editorial project. This profile is compiled from public information, carries no peer reviews or paid placement, and was last reviewed 2026-09-26. Awards are judged on published criteria: https://saastracker.org/methodology