# Metricool

> Metricool is a social media management and analytics platform from Madrid that schedules and publishes to twelve networks, reports on organic performance alongside Meta, Google, and TikTok ad spend in the same dashboard, and prices by the number of brands you connect rather than by seat, with a free plan for one brand and paid plans from roughly $25 a month for five.

- Category: Social Media Management (https://saastracker.org/categories/social-media)
- Website: https://metricool.com
- Starting price: €0 free for one brand, then from about €20 or $25 per month for five brands (Starter)
- Free plan: One brand, up to 20 scheduled posts per month, 5 competitor profiles, 30 days of analytics history, and the AI assistant.
- Free trial: Available on paid plans; the free tier also functions as an indefinite evaluation path
- Founded: 2015, HQ: Madrid, Spain, Ownership: Acquired by team.blue, a European digital services and hosting group, in July 2024
- Profile last reviewed: 2026-08-22
- Canonical profile: https://saastracker.org/products/metricool

## Overview

Metricool is the tool that keeps winning value comparisons in this category and keeps being described as underrated, which by now is a slightly tired way of saying it is simply good. Founded in Madrid in 2015 by Juan Pablo Tejela and Laura Montells, it grew as an analytics-first product and added scheduling later, which is the reverse of how most competitors evolved and explains why its reporting is unusually solid for the price.

The pricing unit is a brand, not a seat and not a channel. One brand is a container holding every connected profile for that entity: Instagram, Facebook, X, TikTok, YouTube, LinkedIn, Pinterest, Threads, Bluesky, Google Business Profile, Twitch, plus a website and ad accounts. The free plan covers one brand with 20 scheduled posts a month. Starter runs from about €20 or $25 a month for five brands, scaling to €37 or $45 for ten. Advanced starts around €54 or $67 for fifteen brands and reaches €172 or $210 for fifty, adding team management, approval workflows, a Looker Studio connector, and API access.

That structure makes Metricool dramatically cheaper than anything else for a specific and very common shape of business: a small agency or a founder running several brands who does not need an enterprise inbox. A five-brand agency on Metricool Starter pays around $300 a year. The same work on Sprout Professional costs $3,588 per seat per year. Even allowing for real differences in inbox depth, listening, and support, that is not a gap you can close with feature checkboxes.

Metricool was acquired by the European hosting and digital services group team.blue in July 2024, having previously raised about $4.86M from Axon Partners Group. It employs around 143 people. The acquisition is worth knowing about because it changes the risk profile: Metricool is no longer a scrappy independent, it is a portfolio product inside a large European group, which usually means stability and slower product velocity rather than a sudden pivot.

## How it works

1. You create a brand and connect every profile that belongs to it through official network OAuth. Because a brand is the billing unit, the count of profiles inside it does not change your price. That single design decision is why Metricool is cheap for anyone posting to many networks for one entity, and why it is priced very differently from Buffer's per-channel model or Sprout's per-seat model.

2. The Planner is a drag-and-drop calendar covering every connected network with per-network customization, an autolist feature for recurring content, and best-time recommendations derived from your own audience data. Publishing is automatic for most formats via official APIs; Instagram Stories and Reels using licensed audio fall back to a mobile push notification you complete in the app, which is a Meta restriction rather than a Metricool one.

3. Analytics is where the product started and it shows. Every connected network reports into consistent dashboards, and unusually, Metricool pulls Meta Ads, Google Ads, and TikTok Ads performance into the same place, so a monthly report shows organic and paid together rather than requiring three exports. Competitor tracking covers up to a hundred competitor profiles on Starter.

4. Reporting is the deliverable. Metricool generates branded PDF and PowerPoint reports on a schedule, with customizable templates on Advanced, plus a Looker Studio connector and API access for teams that want the data elsewhere. Alongside all of that sit Smartlinks for link in bio, a unified inbox for comments and messages, and an AI assistant that drafts content and suggests ideas.

## Best for

Freelancers, small agencies, and small in-house teams managing several brands across many networks who need dependable scheduling, genuinely good cross-network analytics including paid, and client-ready reports, without paying per seat for a suite they will not use.

## Not the right fit for

- High-volume brands running social as a customer support channel; the inbox is functional but has no assignment rules, SLA tracking, collision detection, or routing, and Sprout or Hootsuite is the correct answer there.
- Teams that need real social listening; Metricool tracks competitors and your own mentions but does not sell a query-based listening product, so brand-crisis monitoring is out of scope.
- Anyone whose whole channel is personal-brand posting on LinkedIn or X; Metricool treats profiles as brand assets and has none of the writing, preview fidelity, or engagement tooling that Taplio, AuthoredUp, Supergrow, or Typefully build around.
- Buyers who want approval workflows on the cheap tier; approvals and team management only appear on Advanced, which starts around $67 a month.
- Organizations with formal procurement requirements around SSO, dedicated support, and negotiated SLAs; Metricool is priced for self-serve and its enterprise posture is thin even after the team.blue acquisition.

## Features

### Publishing and planning

Twelve networks under one brand, with no per-channel meter.

- **Twelve supported surfaces**: Instagram, Facebook, X, TikTok, YouTube, LinkedIn, Pinterest, Threads, Bluesky, Google Business Profile, Twitch, and web or blog analytics, which is the broadest published list at this price.
- **Unlimited publishing on paid plans**: Paid tiers remove the free plan's 20-post monthly cap entirely. There is no post-volume meter, which is a real advantage over Later's tiered post caps.
- **Drag-and-drop planner**: One calendar across every network in a brand, with filtering by channel and status, plus a grid preview for Instagram.
- **Autolists**: Recurring content lists that publish on a repeating schedule, so evergreen posts keep circulating without manual rescheduling.
- **Best time to post**: Recommended publishing windows computed from your own account's engagement rather than a generic industry chart.
- **Instagram auto-publish with notification fallback**: Feed posts and most Reels publish automatically. Stories and Reels with licensed audio trigger a mobile push notification you finish in Instagram, which is a Meta API limit every vendor lives with.
- **Bulk scheduling and CSV import**: Load a month of content from a spreadsheet rather than composing sixty times, which is how agencies actually work.

### Analytics and reporting

The half of the product Metricool was built as, and the reason it punches above its price.

- **Cross-network analytics**: Reach, engagement, follower growth, and post-level performance across every connected network with consistent metric presentation.
- **Unified organic and paid reporting**: Meta Ads, Google Ads, and TikTok Ads performance appear alongside organic in the same dashboard. Almost nothing else at this price does this, and it is the standout capability.
- **Competitor analysis**: Track up to 100 competitor profiles on Starter, benchmarking your accounts against named rivals on public metrics.
- **Branded PDF and PowerPoint reports**: Scheduled, client-ready exports with your own branding, which for a freelancer is the actual product being delivered each month.
- **Customizable report templates**: Advanced adds template control so reports match a client's expected format rather than Metricool's default.
- **Complete X analytics**: Advanced includes full X analytics, which is unusual now that X API access has become genuinely expensive for vendors.
- **Looker Studio connector**: Advanced pipes Metricool data into Looker Studio so social sits alongside web and revenue data in an existing dashboard.
- **Web and blog analytics**: A connected website is tracked alongside social, which is a small thing that saves a tab and closes a reporting loop.

### Engagement and link in bio

Present and useful, but not a helpdesk.

- **Unified inbox**: Comments, mentions, and direct messages across connected networks in one queue. Good enough for a small team, without assignment rules, SLAs, or routing.
- **Smartlinks**: Customizable link in bio pages with click tracking, so a post can drive to a destination without editing a bio.
- **Comment and message history**: Conversation history per contact so a reply has context rather than starting cold.

### AI and content creation

Included rather than metered into oblivion, though credits do apply.

- **AI assistant**: Generates post copy, captions, and hashtags, and suggests content ideas from your existing performance data.
- **Canva integration**: Design assets in Canva and pull them straight into the planner without a download and re-upload cycle.
- **Google Drive integration**: Pull approved assets from shared Drive folders, which is how most small agencies already store client media.

### Teams, agencies, and platform

Everything an agency needs sits on Advanced, and it is still cheaper than a single seat elsewhere.

- **Team management and roles**: Advanced adds multiple team members with per-brand permissions, so a client's staff sees only their own brand.
- **Post approval system**: Advanced adds structured sign-off before publishing, at roughly $67 a month, against Hootsuite's $399 per seat for the equivalent.
- **API access**: Advanced includes API access for pulling data into internal systems, which is rare at this price point.
- **White label**: Available on the custom plan, letting an agency present the platform under its own brand.
- **Mobile apps**: iOS and Android apps handle publishing, the Instagram reminder flow, and analytics on the move.

## Use cases

- **Freelance social media manager with five clients**: Five brands, each on four or five networks, each expecting a branded monthly report, and a personal budget that cannot absorb per-seat pricing. Outcome: Starter at roughly $25 a month covers all five brands with unlimited publishing and branded PDF reports, which is less than the annual cost of one month of Sprout Professional.
- **Small agency reporting on organic and paid together**: Clients run Meta and Google ads alongside organic social, and every monthly report currently requires exports from three different platforms stitched into a deck. Outcome: Metricool's unified ads reporting puts Meta, Google, and TikTok spend next to organic performance in one scheduled export, which removes the single most tedious recurring task in agency reporting.
- **In-house marketer at a small business posting everywhere**: One brand active on Instagram, Facebook, LinkedIn, TikTok, X, Bluesky, Threads, Pinterest, YouTube, and a Google Business Profile, which is ten channels. Outcome: Because Metricool prices by brand rather than by channel, all ten cost the same as one, where Buffer's Team tier would bill $100 a month for the same coverage.
- **Agency needing client sign-off and data portability**: Fifteen client brands, junior staff who should not publish unreviewed, and a client who wants social data in their own Looker Studio dashboard. Outcome: Advanced at roughly $67 a month adds team roles, approval workflows, the Looker Studio connector, and API access, which is a full agency toolkit for less than a quarter of one Sprout seat.

## Pricing

Tiered subscription priced by the number of connected brands, with unlimited profiles inside each brand, a free plan for one brand, and team features, approvals, API, and Looker Studio gated to the Advanced tier.

- **Free**: €0 per month. 1 brand; Up to 20 scheduled posts per month; 5 competitor profiles; 30 days of analytics history; AI assistant. A genuine free plan rather than a trial, which almost nobody else at this capability level offers.
- **Starter**: From €20 (about $25) per month for 5 brands, rising to €37 (about $45) for 10 brands. Unlimited content publishing; Up to 100 competitor profiles; Full LinkedIn access; PDF and PowerPoint reports; Google Drive and Canva integrations. The tier most freelancers and small agencies land on, and the best value in the category by a clear margin.
- **Advanced**: From €54 (about $67) per month for 15 brands, rising to €87 for 25 and €172 for 50. Team management and per-brand roles; Post approval workflows; Complete X analytics; Customizable report templates and Looker Studio connector; API access. Where agency features live. Fifty brands for about $210 a month is a price nobody else comes close to.
- **Custom**: Quoted annually. Custom brand counts; White label; Dedicated account manager; Custom AI credit allocation; Business system integrations.

Billing notes:

- Pricing is set in euros with dollar equivalents shown, so the exact dollar figure moves with the exchange rate. Budget in euros if precision matters.
- The meter is brands, not seats and not channels. Adding a tenth network to an existing brand costs nothing, which is the opposite of Buffer's per-channel model.
- Within each tier, price scales with brand count on a slider, so five brands and ten brands are different prices on the same Starter plan.
- Team management, approvals, API access, and the Looker Studio connector are all Advanced-only. If you need any of them, Starter is not your plan regardless of brand count.
- The free plan's 20-post monthly cap and 30-day analytics window are the real limits; feature access on free is otherwise unusually generous.
- Annual billing is discounted against monthly, and the free tier means you can evaluate indefinitely rather than racing a 14-day clock.

Value assessment: Metricool is the best capability-per-dollar in this category and it is not close. Twelve networks with no per-channel meter, unlimited publishing, competitor tracking, unified organic and paid reporting, branded client exports, a link in bio, and an inbox for roughly $25 a month across five brands is a price structure the American competitors have simply not matched. Advanced at around $67 adds team roles, approvals, API access, and Looker Studio, features that cost $399 per seat at Hootsuite and $299 per seat at Sprout. What you give up is inbox depth, listening, and enterprise support, and those are real gaps rather than marketing distinctions. But for the overwhelming majority of small businesses and small agencies, Metricool covers the work and leaves several thousand dollars a year to spend on content instead of software.

## Strengths

- Pricing by brand rather than by seat or channel is the single best-designed meter in this category for small businesses and agencies.
- Unified organic and paid reporting across Meta, Google, and TikTok Ads in one dashboard is genuinely rare and removes the most tedious recurring task in client reporting.
- Twelve supported surfaces including Bluesky, Threads, Twitch, and Google Business Profile, which is broader coverage than most tools charging five times as much.
- A real free plan for one brand, not a countdown trial, so you can evaluate properly and small operators can start at zero.
- Approvals, team roles, API access, and a Looker Studio connector at roughly $67 a month, against $299 to $399 per seat for equivalents at the incumbents.
- Analytics-first heritage shows: the reporting is more solid and better presented than the price suggests, and branded exports are agency-grade.
- Ownership by team.blue since July 2024 gives a European corporate parent, which lowers vendor risk for EU buyers concerned about a small vendor disappearing.

## Limitations

- The inbox is a comment and message reader without assignment rules, routing, collision detection, or response-time reporting, which rules Metricool out for support-heavy brands.
- There is no query-based social listening at all, so brand monitoring beyond your own mentions and named competitors is not something the product does.
- Team management and approval workflows are Advanced-only, so a two-person team on Starter has no sign-off mechanism.
- Pricing is denominated in euros with a sliding brand count, which makes budgeting slightly fiddlier than a flat published USD tier.
- Enterprise posture is thin: SSO, negotiated SLAs, and dedicated support are custom-plan territory rather than standard, and procurement teams will notice.
- Acquisition by team.blue in 2024 has historically meant stability rather than acceleration for portfolio products, so do not buy on the assumption of rapid feature velocity.
- Support is competent but email-led rather than the 24/5 phone and chat coverage the incumbents provide.

## Comparisons

- **Metricool vs Buffer**: Both are affordable and both cover a wide network list, but the meters are opposite. Buffer charges $5 to $10 per channel per month; Metricool charges by brand with unlimited channels inside it. A single brand on ten networks costs $50 to $100 at Buffer and roughly $25 at Metricool, which also throws in competitor tracking, unified ads reporting, and branded client exports Buffer does not have. Buffer wins on interface simplicity and a free tier for three channels; Metricool wins on almost everything else per dollar.
- **Metricool vs SocialBee**: SocialBee at $49 gives 10 profiles, unlimited AI, evergreen recycling, and content categories; Metricool at roughly $25 gives 5 brands with unlimited profiles inside each plus far better analytics and unified ads reporting. SocialBee's category-based evergreen queue is the better engine for keeping a feed permanently full from a content library. Metricool is the better choice if reporting is the deliverable and you manage several distinct brands.
- **Metricool vs Later**: Later's visual planner, grid preview, Snapchat support, and Link in Bio are better for a brand whose feed aesthetics are the product, and its influencer marketing side is a genuine strategic asset. Metricool supports X, Bluesky, Twitch, and Google Business Profile that Later does not, imposes no post caps, and reports on paid alongside organic. For pure value and breadth Metricool wins; for visual curation and creator programs, Later.
- **Metricool vs Hootsuite**: Hootsuite costs $99 per user per month for 10 accounts, or $199 for unlimited, against Metricool at roughly $25 for five brands with unlimited profiles inside each. What Hootsuite adds is a real assignable inbox with routing, listening through Talkwalker, and enterprise administration. Unless engagement volume or compliance is your genuine constraint, Metricool does the small-business job for a fraction of the price and better ads reporting.
- **Metricool vs Sprout Social**: Sprout is the better product on inbox depth, review management, sentiment, and reporting polish, and its 30-day trial makes that easy to verify. It also costs $79 to $399 per seat with a five-profile cap that survives to $199. Metricool covers five brands with unlimited profiles for roughly $25. For any small business without heavy inbound message volume or multi-location review obligations, Metricool is the rational purchase and Sprout is an aspiration.
- **Metricool vs Publer**: Both are strong value plays. Publer's base-plus-incremental account pricing with every tenth account free, plus spintax, watermarking, and recycling, suits high-volume publishing across many individual accounts. Metricool's brand-based pricing and far deeper analytics, including paid ads reporting and branded client exports, suit anyone whose deliverable is a report. Publish-heavy operators take Publer; report-heavy operators take Metricool.

## Implementation

- Setup time: Under an hour per brand. Connect the profiles, connect the ad accounts if you have them, and the analytics start populating immediately with whatever historical window each network API will backfill.
- Learning curve: Low. The interface is dense but logically organized, and the brand-based structure is easy to reason about once you understand that profiles inside a brand are free. Reports and autolists reward a couple of hours of deliberate setup.
- Onboarding: Entirely self-serve including Advanced. The free plan means you can build a real brand and evaluate the analytics before paying anything, which is the most honest evaluation path in this category. Metricool publishes a large library of guides and studies in English and Spanish.
- Migration: No importer from another scheduler, so an existing queue is rebuilt or bulk-uploaded from CSV, which Metricool handles well. Analytics history depends on what each network API backfills on connection, typically a limited window, so connect brands earlier than you plan to switch and let data accumulate in parallel. On exit, reports export as PDF and PowerPoint, Advanced-tier API access makes bulk data extraction practical, and the Looker Studio connector means much of your reporting may already live outside Metricool anyway.

## Platform, API & security

- Platforms: Web app, iOS, Android, Looker Studio connector, Smartlinks hosted pages
- API: API access is included on the Advanced tier, alongside a Looker Studio connector, which is unusually generous for a plan at this price.
- Compliance: GDPR, EU-based operations under a European corporate parent
- Data residency: European operations, headquartered in Madrid and owned by the European group team.blue, which is a genuine advantage for EU buyers with residency concerns.
- SSO: Not published on self-serve tiers; handled through custom plans.
- Security notes: All publishing and data collection run through official network APIs and OAuth, with no browser automation or credential storage, so nothing in the publishing path exposes an account under platform terms. Per-brand roles on Advanced allow client isolation within one account.

## Support

- Channels: Email support on all plans including free, Chat support, Dedicated account manager on custom plans
- Documentation: A detailed help center and blog published in both English and Spanish, including regular original research on network benchmarks that agencies cite in client decks.
- Community: A large Spanish-speaking user base and an active presence in European agency circles; no large formal forum.

## Company

- Founded: 2015
- Founders: Juan Pablo Tejela, Laura Montells
- Headquarters: Madrid, Spain
- Ownership: Acquired by team.blue, a European digital services and hosting group, in July 2024
- Employees: Approximately 143 (est. 2026)
- Funding: Raised roughly $4.86M across two rounds from Axon Partners Group before the team.blue acquisition.

Funding history:

- Seed (2017): Undisclosed. Early Spanish venture funding supporting the shift from analytics tool to full platform.
- Series A (2021): Part of roughly $4.86M total. Backed by Axon Partners Group, funding international expansion beyond Spanish-speaking markets.
- Acquisition (2024): Undisclosed. Acquired by team.blue in July 2024, joining a large European portfolio of digital services businesses.

Timeline:

- 2015: Founded in Madrid by Juan Pablo Tejela and Laura Montells as an analytics tool for social and web performance.
- 2017: Adds scheduling and publishing on top of the analytics core, becoming a full management platform.
- 2020: Expands beyond Spanish-speaking markets into English-language growth, becoming a common recommendation among freelancers and small agencies.
- 2021: Raises backing from Axon Partners Group and adds unified advertising reporting across Meta and Google Ads.
- 2023: Adds Threads, Bluesky, and Twitch support ahead of most competitors, and ships the AI assistant.
- 2024: Acquired by the European digital services group team.blue in July, gaining corporate backing while retaining the product and team.
- 2026: Restructures plans around brand-count sliders with API access and the Looker Studio connector on the Advanced tier.

## Integrations

Instagram, Facebook, X, TikTok, YouTube, LinkedIn, Pinterest, Threads, Bluesky, Google Business Profile, and Twitch, Meta Ads, Google Ads, TikTok Ads, Google Analytics and website tracking, Canva, Google Drive, Looker Studio connector, Zapier, Public API on the Advanced tier

## FAQ

### What is Metricool?

Metricool is a social media management and analytics platform founded in Madrid in 2015. It schedules and publishes to twelve networks, reports on organic performance alongside Meta, Google, and TikTok ad spend in the same dashboard, tracks competitors, generates branded client reports, and provides a link in bio and a unified inbox. It prices by the number of brands you connect rather than by seat or channel.

### How does Metricool count what I pay for?

By brand. A brand is a container holding every profile for one entity, so Instagram, Facebook, LinkedIn, X, TikTok, YouTube, Pinterest, Threads, Bluesky, a Google Business Profile, a Twitch channel, and a website can all sit inside one brand at no extra cost. The free plan covers one brand, Starter starts at five, and Advanced scales to fifty. Adding another network to an existing brand never changes your bill.

### How much does Metricool cost?

There is a free plan for one brand with 20 scheduled posts a month. Starter runs from about €20 or $25 a month for five brands and €37 or $45 for ten. Advanced starts around €54 or $67 for fifteen brands, €87 for twenty-five, and €172 or $210 for fifty. A custom plan covers white label and larger counts. Prices are set in euros, so dollar figures move with the exchange rate.

### What does Metricool cost a founder with four networks versus an agency running ten client brands?

The founder pays nothing if they stay under 20 posts a month, or roughly $25 on Starter for unlimited publishing, since all four networks live inside one brand. The agency with ten client brands pays around $45 a month on Starter, or roughly $67 on Advanced if they need approvals and team roles. Client accounts do not cost extra beyond the brand count, and seats are only metered on Advanced.

### Which networks does Metricool support?

Instagram, Facebook, X, TikTok, YouTube, LinkedIn, Pinterest, Threads, Bluesky, Google Business Profile, and Twitch, plus website and blog analytics. That list includes Bluesky and Threads, which many competitors added late or not at all, and Twitch, which almost nobody supports.

### Does Metricool still support X, and is that risky?

Yes, and Advanced includes complete X analytics. That is worth noting because X access has become genuinely expensive for vendors: X moved to pay-per-use API pricing in early 2026, retired the $200 Basic tier and force-migrated subscribers, and closed the $5,000 Pro tier to new signups, with enterprise access starting around $42,000 a month. Several smaller tools have dropped X entirely rather than absorb that. Metricool keeping full X analytics on a $67 plan is a real differentiator, but it is also a dependency worth watching.

### Does Metricool auto-publish to Instagram or send a notification?

Feed posts and most Reels publish automatically through Meta's content publishing API. Instagram Stories, and Reels using licensed or trending audio, require a mobile push notification that you finish in the Instagram app. This applies to every tool in this category and is a restriction Meta imposes rather than a Metricool shortcoming.

### What happens to my analytics history if I downgrade?

The free plan sees 30 days; paid plans retain considerably more. Dropping tiers or disconnecting a brand reduces what you can see, and because most network APIs backfill only a limited window on reconnection, any gap in collection is a permanent gap in your reporting. Export the reports you need before downgrading. Advanced-tier API access and the Looker Studio connector are the cleanest way to keep a copy of your data outside Metricool.

### Does Metricool have approval workflows and client management for agencies?

Yes, on the Advanced tier from roughly €54 or $67 a month, which includes team management with per-brand roles and a post approval system. White label is available on the custom plan. That is a full agency toolkit at a price below one seat of any American competitor, and it is the main reason freelancers and small agencies concentrate on Metricool.

### Does Metricool do anything that could violate a network's terms of service?

No. Everything runs through official platform APIs and OAuth, with no scraping, browser automation, or credential storage. The notification-based publishing for Instagram Stories exists precisely because Metricool will not route around Meta's API limits. This is a meaningful contrast with tools in the adjacent LinkedIn automation space that automate connection requests and DMs in ways platforms explicitly prohibit.

### Who owns Metricool?

Metricool was founded in Madrid in 2015 by Juan Pablo Tejela and Laura Montells, raised roughly $4.86M from Axon Partners Group, and was acquired by the European digital services group team.blue in July 2024. It employs around 143 people. The acquisition means lower vendor risk and a European corporate parent, though portfolio ownership historically favors stability over rapid product velocity.

### Can I export my content and data if I leave?

Yes, more cleanly than most. Reports export as PDF and PowerPoint, Advanced includes API access for bulk data extraction, and the Looker Studio connector means your reporting may already live outside the product. Published posts remain on the networks since Metricool publishes through official APIs. What does not travel is the scheduled queue, autolists, and inbox history.

## Editorial verdict

Metricool is the default recommendation in this category for anyone whose business is smaller than a staffed social team. Pricing by brand rather than by seat or channel means a single business posting to ten networks pays the same as one posting to two, an agency with ten clients pays $45 a month, and the analytics you get for that money, including Meta, Google, and TikTok ad spend reported next to organic performance, are better than what most competitors sell at ten times the price. Approvals, team roles, API access, and Looker Studio arrive at around $67. The gaps are real and worth naming: no listening, an inbox that is a reader rather than a helpdesk, and a thin enterprise posture. If social is a customer support channel or a compliance surface, buy Sprout. For everyone else, start free, move to Starter, and spend the four thousand dollars a year you did not give to an incumbent on content.

## SaaSTracker awards

- Best Value (Social Media Management, Summer 2026): "Twelve networks, organic and paid in one report, priced by brand rather than by seat."

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Source: SaaSTracker (https://saastracker.org), an independent editorial project. This profile is compiled from public information, carries no peer reviews or paid placement, and was last reviewed 2026-08-22. Awards are judged on published criteria: https://saastracker.org/methodology