# Novocall > Novocall is a conversion and communication tool for small businesses that combines a website callback widget, meeting and call scheduling, a cloud business phone number with routing, and call tracking. It targets teams that want website visitors converted into live conversations without buying separate scheduling, telephony, and tracking products. - Category: Call Tracking & Attribution (https://saastracker.org/categories/call-tracking) - Website: https://novocall.co - Starting price: From roughly $19 per month for a small monthly allowance - Free plan: Limited free tier on some products - Free trial: Free trial available - Founded: 2016, HQ: Singapore, Ownership: Private, independent - Profile last reviewed: 2026-08-22 - Canonical profile: https://saastracker.org/products/novocall ## Overview Small businesses that sell by phone face the same three purchases: something to capture the enquiry, something to book or connect the conversation, and something to tell them which marketing produced it. Novocall bundles all three at a price that assumes the buyer is a small team rather than a call center, which is the core of its appeal. The callback widget is the entry point, offering visitors an immediate return call or, where that is not practical, a scheduled slot chosen from real availability. Behind it sits a cloud phone system with routing rules, business hours, and voicemail, so the calls it generates land somewhere sensible. Call tracking then attributes those conversations to the campaigns that produced them. It is genuinely small-business software: quick to configure, comfortable to operate without technical skill, and light on the enterprise apparatus. That focus is also the limitation. Teams needing sophisticated attribution across every channel, deep conversation analysis, or call center features will find it thin, and should look at the specialists in each of those categories instead. ## How it works 1. A widget script installs on the website and appears according to behavioral rules, offering an immediate callback, a scheduled call, or a form depending on availability and configuration. 2. For immediate callbacks the system dials the assigned team member and connects them to the visitor. For scheduled calls it presents real availability drawn from connected calendars and books the slot. 3. Calls route through the cloud phone system with rules for business hours, teams, round robin distribution, and fallbacks to voicemail, so enquiries are not silently lost. 4. Every conversation is logged with its source, recorded where permitted, and pushed to connected CRM and messaging tools, with reporting on volume, source, and outcome. ## Best for Small B2B and service businesses that convert by phone and want callback capture, scheduling, a business number, and basic call attribution from a single affordable tool. ## Not the right fit for - Enterprises needing conversation intelligence, contact center features, or deep attribution modelling. - Pay-per-call operations requiring routing marketplaces and buyer management. - Ecommerce businesses where purchases complete without a conversation. - Teams that already own strong scheduling and telephony and only need call attribution. - Organizations with strict procurement requirements around certifications and residency. ## Features ### Callback and capture Turning a visitor into a conversation. - **Instant callback widget**: Visitors request a call and the system connects them to an available team member within seconds. - **Behavioral triggers**: Widget display governed by time on page, scroll depth, exit intent, and page targeting. - **Out-of-hours scheduling**: When nobody is available, visitors book a slot from real calendar availability rather than leaving a message. - **Form fallback**: A contact form alternative so intent is captured even when a call is not wanted. - **Widget customization**: Appearance, copy, and language matched to the site rather than looking like a bolted-on tool. ### Scheduling Booking the conversation when now does not work. - **Calendar integration**: Availability drawn from Google and Microsoft calendars so double bookings do not happen. - **Round robin distribution**: Bookings shared across a team according to availability and rules rather than landing on one person. - **Automated reminders**: Email and SMS reminders reducing the no-show rate that undermines booked-call models. - **Buffer and notice rules**: Minimum notice and gaps between calls so the calendar remains workable. - **Timezone handling**: Slots presented in the visitor's timezone, which removes the most common source of missed international calls. ### Business phone Somewhere for the calls to land. - **Cloud phone numbers**: Local and international numbers provisioned without hardware or a separate telephony contract. - **Call routing rules**: Business hours, teams, sequential and simultaneous ringing, and voicemail fallbacks. - **Call recording**: Recording of conversations with retention settings, subject to jurisdictional consent requirements. - **Voicemail and missed call alerts**: Notification when a call is missed, which for a small business is the most costly failure. - **Mobile access**: Calls taken away from the desk, appropriate for small teams without a fixed call center. ### Tracking and integration Knowing which marketing produced the conversation. - **Source attribution**: Calls attributed to the campaign, source, and page that generated the enquiry. - **CRM integrations**: Call and booking records pushed into common CRM systems so follow-up happens where the team works. - **Analytics integration**: Call events sent to analytics and advertising platforms for conversion reporting. - **Reporting dashboards**: Volume, connection rate, and outcome reporting by source and team member. - **Zapier and webhooks**: Connections to the rest of a small business stack without custom development. ## Use cases - **Small B2B agency capturing website enquiries**: Contact form submissions are answered the next day and most prospects have moved on. Outcome: Immediate callbacks connect while interest is live, with scheduled slots covering evenings and weekends. - **Consultancy booking discovery calls**: Scheduling links and phone enquiries live in different tools with no shared record. Outcome: Both paths run through one system, and every conversation carries its marketing source into the CRM. - **Local service business without a phone system**: Enquiries go to a personal mobile with no routing, tracking, or coverage when the owner is busy. Outcome: A cloud number with routing and voicemail handles calls properly, and reporting shows which channels generate them. - **Small sales team distributing enquiries fairly**: Whoever answers first takes every lead, creating uneven workload and inconsistent follow-up. Outcome: Round robin routing and booking rules distribute conversations evenly with records attached to each. ## Pricing Subscription tiers based on monthly call or booking volume and users, with separate plans for the callback, scheduling, and phone products or a bundled option. Call minutes to some destinations are metered. - **Starter**: From about $19 per month. Small monthly call or booking allowance; Callback widget with basic triggers; Single user. - **Growth**: From about $49 per month. Higher volumes and multiple users; Scheduling, routing, and recording; CRM and analytics integrations. - **Business**: From about $99 per month. Larger allowances and team features; Advanced routing and reporting; Priority support. Billing notes: - Products are sometimes priced separately, so confirm whether callback, scheduling, and phone are included in a quoted plan. - International call minutes can be charged in addition to the subscription. - Allowances meter calls or bookings, so success consumes the plan faster than expected. - Annual billing carries a discount as published August 2026. - Pricing at this end of the market changes frequently; verify current tiers before budgeting. Value assessment: Bought as a bundle, Novocall replaces a scheduling subscription, a small business phone line, and a callback widget for roughly the price of one of them. For a small team that is a genuine saving and a simplification. Its ceiling is equally clear: attribution is basic, conversation analysis is absent, and growth into a real sales operation will eventually mean specialist tools. Buy it for the stage you are at, not the one you are planning. ## Strengths - Three commonly separate purchases bundled at small-business pricing. - Immediate callback plus scheduling covers both in-hours and out-of-hours enquiries. - Cloud phone numbers and routing included, removing a separate telephony contract. - Simple enough for a non-technical owner to configure and operate. - Round robin and calendar handling keep small team workloads even. - Reasonable integration coverage for a tool at this price point. ## Limitations - Attribution is basic compared with dedicated call tracking platforms. - No conversation intelligence or AI outcome detection. - Not suitable for pay-per-call routing or high-volume distribution. - Product packaging can be confusing when modules are priced separately. - Smaller vendor with limited enterprise apparatus. - Metered allowances mean costs rise as the tool succeeds. ## Comparisons - **Novocall vs CallPage**: Direct competitors on the callback widget, with Novocall bundling scheduling and a business phone system alongside it and CallPage focusing more tightly on callback speed and international reach. Teams that also need meeting booking and a phone line get more from Novocall; those who already have both and want the fastest callback experience may prefer CallPage. - **Novocall vs Calendly**: Calendly is far deeper on scheduling, with routing forms, workflows, and a large integration ecosystem, but it does not offer immediate callbacks or telephony. Novocall covers scheduling adequately and adds live connection and a phone number. Businesses whose main need is booking should use Calendly; those wanting conversations now should look at Novocall. - **Novocall vs CallRail**: CallRail is the specialist for attributing calls a business already receives, with far deeper tracking, integrations, and conversation analysis. Novocall generates conversations and tracks the ones it creates. A business serious about knowing which marketing produces calls should use CallRail; one wanting to increase the number of calls should look at Novocall first. ## Implementation - Setup time: An afternoon: install the widget, connect calendars, provision a number, and set routing and hours. - Learning curve: Low. The product is deliberately approachable, and the main decisions are operational rather than technical. - Onboarding: Self-serve with documentation and support, which is appropriate for the customer base. - Migration: If replacing a scheduling tool, redirect existing booking links rather than leaving both live, since two calendars quickly produce double bookings. Test out-of-hours behavior explicitly before launch, as that is where most enquiries arrive. ## Platform, API & security - Platforms: Web (JavaScript widget), WordPress and common CMS platforms, Cloud telephony, Mobile access - API: REST API and webhooks for calls and bookings, plus Zapier and native CRM integrations. - Compliance: GDPR, CCPA, Jurisdictional call recording consent - Data residency: Standard cloud processing with regional number availability. - SSO: Not generally offered at small-business tiers. - Security notes: Visitor phone numbers are personal data requiring notice and lawful basis, and recording consent requirements vary by jurisdiction and apply to both parties. ## Support - Channels: Email support, In-app chat, Documentation - Documentation: Straightforward setup documentation aimed at small business owners and marketers rather than administrators. - Community: Modest presence concentrated in small business and agency circles across Asia Pacific and beyond. ## Company - Founded: 2016 - Headquarters: Singapore - Ownership: Private, independent - Employees: Small team (not disclosed) - Funding: Raised early-stage venture funding. Timeline: - 2016: Founded in Singapore with a website callback widget for small businesses. - 2019: Adds scheduling so out-of-hours enquiries convert into booked calls. - 2021: Introduces cloud phone numbers and routing, bundling telephony with capture. - 2024: Expands integrations and reporting for small sales teams. - 2026: Continues as an affordable bundle of callback, scheduling, and business phone for small teams. ## Integrations Google Calendar, Microsoft Outlook, HubSpot, Pipedrive, Salesforce, Slack, Zapier, Google Analytics 4 ## FAQ ### What is Novocall? Novocall is a small-business tool combining a website callback widget, call and meeting scheduling, a cloud business phone number with routing, and basic call tracking. It aims to convert website visitors into live conversations without buying separate scheduling, telephony, and tracking products. ### How much does Novocall cost? Plans start around $19 per month for small allowances, rising to roughly $49 and $99 for more volume, users, and features. Some products are priced separately, so confirm whether callback, scheduling, and the phone system are all included in a given plan, and note that international minutes may be metered. ### How is it different from Calendly? Calendly is a far deeper scheduling product with extensive routing and workflow capability, but it books future meetings and does not offer immediate callbacks or a phone system. Novocall connects conversations now, schedules them when now is not possible, and provides the number the calls run through. ### Does it work outside business hours? Yes, by offering a scheduled callback instead of an immediate one, with slots drawn from real calendar availability. This matters because a large share of website enquiries arrive when nobody is at a desk, and the alternative is losing them to a form. ### Do I get a real phone number? Yes, cloud numbers are provisioned within the platform with routing, business hours, voicemail, and recording, so a small business can operate a proper phone presence without hardware or a separate telephony contract. ### Does Novocall track which marketing produced a call? It attributes the calls it generates to their source, campaign, and page, which covers website enquiries. It is not a full call tracking platform: businesses wanting attribution across every channel, including offline and direct calls, should use a dedicated tool such as CallRail alongside it. ### Will the callback widget hurt user experience? Only if configured badly. Behavioral triggers and page targeting exist to keep the offer relevant, and the sensible approach is to start on high-intent pages with conservative timing. The bigger risk is promising a callback nobody is available to make. ### Is it suitable for ecommerce? Generally not. Self-serve purchases do not benefit from a phone conversation, and the interruption costs more than it returns. It fits B2B services, consultancies, agencies, and local service businesses where a conversation is part of how deals close. ### Can a small team share incoming calls fairly? Yes, through round robin distribution and routing rules that account for availability and business hours, with fallbacks to voicemail. This avoids the common pattern where the fastest responder takes every enquiry and workload becomes uneven. ### What about call recording consent? Requirements vary by jurisdiction, with some regions requiring all-party consent and European rules generally requiring clear notice and a lawful basis. Recording announcements are configurable, and compliance for the markets your callers are in remains your responsibility. ## Editorial verdict Novocall is a sensible small-business bundle rather than a category leader, and it is honest about that. Combining a callback widget, scheduling, and a cloud phone line at a price below what any one of those normally costs is a real saving for a small team, and covering both immediate and scheduled conversations means enquiries outside working hours do not simply evaporate. Its attribution is basic and it offers nothing resembling conversation intelligence, so a business that grows into a real sales operation will eventually outgrow it. Until then, it removes three purchases and a fair amount of setup for a modest monthly fee, which is exactly the trade a small team should want. --- Source: SaaSTracker (https://saastracker.org), an independent editorial project. This profile is compiled from public information, carries no peer reviews or paid placement, and was last reviewed 2026-08-22. Awards are judged on published criteria: https://saastracker.org/methodology