# Peec AI

> Peec AI is an AI search analytics platform that tracks whether a brand is mentioned, cited, and positively described in answers from ChatGPT, Perplexity, Gemini, Google AI Overviews, Google AI Mode, and Microsoft Copilot, reporting share of voice against competitors and the source domains driving those citations, sold self-serve from about €85 per month with unlimited user seats on every paid tier.

- Category: SEO & Content Marketing (https://saastracker.org/categories/seo-content)
- Website: https://peec.ai
- Starting price: About €85 per month
- Free plan: No
- Free trial: 7 days, no credit card required
- Founded: 2024, HQ: Berlin, Germany, Ownership: Venture-backed
- Profile last reviewed: 2026-08-22
- Canonical profile: https://saastracker.org/products/peec-ai

## Overview

Peec AI is the fastest-growing company in this category and the clearest evidence that AI search visibility is a real market rather than a passing anxiety. It was founded in Berlin by Daniel Drabo, Tobias Siwonia, and Marius Meiners, who met in Antler's Berlin Winter 2024 cohort. It raised roughly €5.2M in seed funding in July 2025 led by 20VC, then a $21M Series A in November 2025 led by Singular with Antler, Combination VC, identity.vc, and S20 participating. By May 2026 it had reportedly more than doubled annualised revenue to around $10M in sixteen months, at a valuation reported near $200M. The company states it serves more than three thousand brands and agencies.

The product's premise is that visibility in AI answers is measurable, comparative, and diagnosable. You define prompts, Peec runs them across the AI models you have selected, and it reports not just whether you were mentioned but where in the answer you appeared, how you compare against named competitors, what sentiment attached to the mention, and crucially which source domains the models drew from when they answered. That last report is the one that changes what a marketing team does next, because it converts an abstract visibility problem into a concrete list of editorial sites, review platforms, and communities to work on.

Commercially it sits above Otterly.AI and below the enterprise platforms. As of mid-2026 the brand plans are around €85 a month for Starter with 50 prompts, one project, and three models, €205 for Pro with 150 prompts and five projects, and €425 for Advanced with 350 prompts plus multi-country views and a Looker Studio connector, with a custom Enterprise tier above. Annual billing takes fifteen percent off, there is a seven-day free trial with no card required, and every paid tier includes unlimited user seats.

The pricing detail that matters most is the model add-on. Three models are included in each plan and tracking a fourth or fifth costs €30 a month on Starter, €70 on Pro, and €140 on Advanced. Since the interesting question for many brands is specifically whether they appear in Google AI Overviews and AI Mode as well as ChatGPT, a realistic configuration is often one or two tiers of add-on above the headline price. Model the engines you need before comparing Peec with anything else, because every vendor in this category packages engines differently and headline prices are close to meaningless without that.

## How it works

1. You create a project for a brand and define the prompts you want tracked. Peec's prompt suggestions and search volume analysis help build the list, but the quality of the prompt set determines the quality of everything downstream, and prompts should reflect how buyers actually phrase questions rather than being your keyword list with question marks added.

2. Peec runs those prompts across the AI models included in your plan, ChatGPT, Perplexity, and Gemini as standard with Google AI Overviews, Google AI Mode, and Microsoft Copilot available depending on plan and add-ons, on a daily or weekly cadence depending on tier. It records whether your brand appears, where in the answer, and how it is characterised.

3. The comparative layer is where most of the value sits. You add competitor brands and Peec reports share of voice across the prompt set, so absence becomes a ranked comparison rather than a null result. Sentiment analysis captures whether a mention helps or hurts, since being described as the cheap option is a different outcome from not being described at all.

4. The sources report identifies which domains the models cited when answering: editorial publications, social platforms, review sites, forums, and your own pages. That report is the practical output. It tells a content and PR team which third parties are functioning as the models' trusted references for your category, which is what you go and influence. Data exports through the API and, on Advanced, a Looker Studio connector for teams that report everything in one dashboard.

## Best for

Marketing teams and agencies who have already established that AI answers matter to their category and want a serious measurement and diagnosis tool, particularly brands operating across several European markets where per-country tracking exposes real differences.

## Not the right fit for

- Anyone testing the water for the first time, who should spend $29 on Otterly.AI Lite to find out whether they have a problem before spending €85 to €425 studying it.
- Buyers who need classic SEO functionality, because Peec has no rank tracking, no keyword research, no site crawler, and no backlink data and is always an additional subscription.
- Teams that need many models covered cheaply, since only three are included and each additional model costs €30 to €140 a month depending on tier.
- Very small businesses whose customers do not use AI assistants to choose suppliers, where this measurement is premature regardless of how fashionable the category is.
- Organisations that want the tool to do the work; Peec measures and diagnoses precisely, and the response is content, structure, and PR effort it will not perform for you.

## Features

### Prompt tracking and coverage

The measurement core.

- **Prompt allowances by tier**: Roughly 50 prompts on Starter, 150 on Pro, and 350 on Advanced, which is the primary meter and the number that determines your tier.
- **Three AI models included**: ChatGPT, Perplexity, and Gemini as standard, with Google AI Overviews, Google AI Mode, and Microsoft Copilot available across the platform depending on plan and add-ons.
- **Model add-ons**: A fourth or fifth model costs about €30 a month on Starter, €70 on Pro, and €140 on Advanced, so the engines you need materially change the real price.
- **Daily and weekly tracking cadence**: Tracking frequency varies by tier, with daily checking on the higher plans. Daily sampling matters because AI answers vary run to run and weekly checks largely report noise.
- **Projects by tier**: One project on Starter, five on Pro and Advanced, which is what determines how many brands or clients a plan can carry.
- **Multi-country tracking**: Countries per project scale by tier, with the multi-country view arriving properly at Advanced. Assistants localise heavily, so a single global measurement hides the differences that matter most to a European brand.
- **AI shopping surfaces**: Coverage extends to AI shopping results, which is a distinct surface from conversational answers and matters for ecommerce brands.

### Competitive analysis

Turning absence into a ranked comparison.

- **Competitor brand tracking**: Named competitors are tracked across the same prompt set, so a null result for you becomes a visible win for somebody else.
- **Share of voice**: Aggregates mention frequency and prominence across the prompt set into a comparative metric rather than a raw count.
- **Position within the answer**: Records where in the response a brand appears, because being named first in a list of recommendations is a different outcome from being mentioned in a closing caveat.
- **Sentiment analysis**: Assesses how the brand is characterised when mentioned, which separates a favourable recommendation from a dismissive one.
- **Historical trend reporting**: Visibility charted over time, which is the only defensible way to report a channel with this much run-to-run variance.

### Source and citation intelligence

The report that tells you what to actually do.

- **Cited source domains**: Identifies which domains the models drew from when answering your prompts, across editorial publications, social platforms, review sites, and forums.
- **Own-domain citation tracking**: Distinguishes answers that cite your own pages from answers that mention you via a third party, which have different remedies.
- **Source influence ranking**: Ranks which references matter most for your category, converting a visibility problem into a prioritised PR and content target list.
- **Prompt-level source breakdown**: Sources are attributable to individual prompts rather than only aggregated, so you can see which questions are answered from where.

### Recommendations and research

Deciding what to track in the first place.

- **AI-suggested prompts**: Generates candidate prompts for your category rather than leaving a new user to guess, which is the step teams most commonly get wrong.
- **Prompt search volume analysis**: Estimates how much a given prompt is actually asked, so tracking budget goes to questions people ask rather than questions you find interesting.
- **Data-driven recommendations**: Surfaces suggested actions from the tracking data rather than presenting a dashboard and leaving interpretation entirely to the user.
- **Brand and competitor set management**: Brands are added and managed as first-class objects so the competitive frame can change as the market does.

### Reporting, access, and integrations

Getting the data out and the team in.

- **Unlimited user seats**: Every paid tier includes unlimited seats, against $40 to $80 per seat at Ahrefs and Semrush and Ahrefs gating Brand Radar at $199 to $699 on top.
- **API access**: Programmatic access for automation and for pulling visibility data into existing reporting stacks.
- **Looker Studio connector**: Available on the Advanced tier for teams that report everything through a single dashboard.
- **Data export**: Visibility, source, and competitor data export for client decks and internal reporting.
- **Agency and multi-brand support**: Multiple projects plus unlimited seats make the Pro and Advanced tiers workable for an agency running several client brands.

## Use cases

- **European SaaS brand in five markets**: The company sells across Germany, France, Spain, Italy, and the Netherlands, and a single global AI visibility number tells them nothing about why pipeline is strong in two markets and absent in three. Outcome: The Advanced tier's multi-country view tracks the same prompts per market and reveals that the brand is recommended in German answers and invisible in French ones, which localises the content and PR work precisely.
- **Agency running AI visibility for five clients**: Clients are asking for AI search reporting and the agency needs one subscription that covers several brands and lets the whole team in. Outcome: Pro at €205 covers five projects with 150 prompts and unlimited seats, which works out to around forty euro per client per month with the entire team having access.
- **Content lead who knows they are invisible and not why**: A cheaper tool has already established that the brand is not mentioned in AI answers, and the team has no idea whether the problem is their own pages or the sources the models trust. Outcome: The sources report names the editorial sites, review platforms, and forums the models cite for the category, which turns a vague visibility problem into a targeted PR brief.
- **Ecommerce brand watching AI shopping surfaces**: Assistants are starting to make product recommendations directly and the brand does not know whether its products appear or whether a marketplace listing appears instead. Outcome: AI shopping coverage tracks that surface specifically, separating conversational mentions from product recommendations, which are different problems with different fixes.

## Pricing

Self-serve subscription in three published brand tiers plus a custom Enterprise arrangement, metered by tracked prompts, projects, countries per project, and included AI models, with unlimited user seats on every paid plan.

- **Starter**: About €85 per month, roughly fifteen percent less billed annually. 50 tracked prompts; 1 project; 3 AI models included; Unlimited user seats; Additional models at about €30 per month each. One project is the real ceiling. Fine for a single brand, unworkable for an agency.
- **Pro**: About €205 per month, roughly fifteen percent less billed annually. 150 tracked prompts; 5 projects; 3 AI models included; Unlimited user seats; Additional models at about €70 per month each. The tier most agencies and multi-brand teams land on.
- **Advanced**: About €425 per month, roughly fifteen percent less billed annually. 350 tracked prompts; Multi-country view across markets; Looker Studio connector; Unlimited user seats; Additional models at about €140 per month each.
- **Enterprise**: Custom contact sales. Custom prompt, project, and country allowances; Expanded model coverage; Additional support and onboarding; Bespoke reporting arrangements. The only tier requiring a conversation; the three below it are bought with a card.

Add-ons:

- Additional AI model (About €30 per month on Starter, €70 on Pro, €140 on Advanced): Three models are included per plan. If Google AI Overviews or AI Mode matter to you and are not among your three, budget for this before comparing headline prices.

Billing notes:

- Annual billing takes about fifteen percent off any plan and is charged up front; monthly billing is available on every self-serve tier.
- Unlimited user seats apply to every paid tier, which is a substantially different posture from Ahrefs at $40 to $80 per seat with Brand Radar gated at $199 to $699 on top, or Semrush bundling AI visibility only from $199.
- Only three AI models are included per plan. Additional models cost about €30, €70, or €140 a month depending on tier, and the add-on price scaling with tier means a large customer pays the most per extra engine.
- Prompts are the primary meter, projects are the secondary one, and countries per project is the third. Agencies almost always hit the project ceiling before the prompt ceiling, which pushes them from Starter to Pro regardless of prompt volume.
- The trial is seven days with no card required, which is shorter than Otterly's fourteen and considerably shorter than the fourteen-day trials common in classic SEO tools. Plan the evaluation before starting it.
- The multi-country view arrives at Advanced. Brands operating in more than one or two markets should assume €425 rather than €205 as their real entry point.
- Pricing in this category is moving quickly and Peec has repriced as it has grown; verify current figures against the vendor's own page before committing to a budget.

Value assessment: Peec AI is priced as a serious tool for people who have already decided the channel matters, and on that basis Pro at €205 for 150 prompts across five projects with unlimited seats is fair, particularly for an agency where it works out around forty euro per client. What you are buying over the cheaper options is depth: source-domain intelligence, sentiment, answer position, and competitive share of voice, which together diagnose rather than merely detect. What complicates the value is the model add-on structure, since a realistic configuration covering ChatGPT plus both Google surfaces can add €30 to €140 a month, and the seven-day trial is short for a channel whose signal only emerges over weeks. If you are still asking whether you have a problem, this is the wrong price point and Otterly.AI Lite at $29 is the right one. If you know you have a problem and need to fix it, Peec is the better instrument.

## Strengths

- Source-domain intelligence is the standout feature: knowing which references the models trust for your category converts a measurement into an actionable PR and content brief.
- Unlimited user seats on every paid tier, which is unusual anywhere in this category and pointedly better than the incumbent suites' add-on pricing.
- Sentiment and answer-position tracking give a more honest read than a binary mentioned-or-not metric, since being named dismissively and being named first are very different outcomes.
- Multi-country tracking on Advanced, which matters more than it sounds because assistants localise heavily and a global average hides the markets where you are actually losing.
- Very well funded and growing fast: $21M Series A led by Singular in November 2025 on top of a €5.2M seed, with reported annualised revenue around $10M by May 2026 and more than three thousand brands and agencies as customers.
- AI shopping coverage addresses a distinct surface that most competitors treat as part of general conversational answers.
- Prompt suggestions with search volume analysis, so a new user is not left guessing which questions are worth spending their allowance on.

## Limitations

- Only three AI models are included per plan, and additional engines cost €30 to €140 a month depending on tier, which makes headline price comparisons with competitors misleading until you have modelled your engine list.
- Starter's single project makes it useless for any agency and marginal for any company with more than one brand.
- The seven-day trial is short for a channel whose signal only emerges over weeks of daily sampling, so a proper evaluation likely means paying for a month.
- No classic SEO functionality whatsoever: no rank tracking, no keyword research, no crawler, no backlinks, so it is always an additional line item.
- The multi-country view is gated to the €425 Advanced tier, which is a steep entry for a European brand operating in three or four markets.
- Pricing has moved as the company has grown quickly, and published figures should be verified rather than assumed stable.
- It diagnoses precisely and fixes nothing; the response to a Peec report is editorial, structural, and PR work that takes months.

## Comparisons

- **Peec AI vs Otterly.AI**: The direct comparison and a genuine tier difference. Otterly.AI starts at $29 for 15 prompts across four included engines with unlimited seats, GEO URL audits, and agent analytics; Peec starts around €85 for 50 prompts across three models with far deeper source, sentiment, and competitive analysis. Otterly is the tool for finding out whether you have a problem. Peec is the tool for understanding and fixing it. Many teams genuinely should buy Otterly first and graduate.
- **Peec AI vs Nightwatch**: Nightwatch is a rank tracker at €79 with 107,000 tracked locations that bundles AI citation tracking and correlates it against classic positions. Peec does only AI visibility and does it far deeper, with source intelligence, sentiment, and share of voice that Nightwatch's bundled module does not attempt. Choose Nightwatch if classic rankings are the programme and AI is one signal within it; choose Peec if the AI channel deserves its own tool and budget.
- **Peec AI vs Moz Pro**: Moz Pro includes AI visibility tracking at no extra cost alongside keyword research, link data, and rank tracking, which makes it the cheapest possible signal if you already need those things. It offers nothing resembling Peec's source-domain intelligence, sentiment analysis, or per-market tracking. Use Moz's bundled version as an indicator; buy Peec when the indicator says the channel matters.
- **Peec AI vs Semrush**: Semrush bundles AI visibility from $199 a month inside a much broader platform with per-seat charges layered on top. Peec Pro at around €205 buys deeper AI-specific analysis with unlimited seats and nothing else. If you already pay for Semrush, exhaust what is bundled first. If AI visibility is the actual problem you are solving, Peec is the better-scoped instrument at similar money.
- **Peec AI vs Ahrefs**: Ahrefs sells Brand Radar as a $199 to $699 add-on on top of a subscription starting at $129 with $40 to $80 per additional seat, meaning a small team's real cost for AI visibility inside Ahrefs is substantial. Peec Advanced at around €425 with unlimited seats and multi-country tracking is better value for this specific job. Ahrefs remains the stronger purchase for backlink and keyword data, which Peec does not touch.
- **Peec AI vs Surfer SEO**: Complementary rather than competing, and a common pairing. Peec tells you which source domains the models trust and where you are absent; Surfer helps produce and structure the content that might change that. Teams running a serious generative engine optimisation programme end up with a measurement tool and a content tool, and neither substitutes for the other.

## Implementation

- Setup time: An hour to configure and considerably longer to get right. Creating a project, adding your brand and competitors, and selecting models is quick. Writing a prompt set that reflects how buyers actually ask about your category is the real work, and Peec's prompt suggestions with volume analysis shorten it without removing it.
- Learning curve: Moderate. The dashboards are readable immediately, but reading them correctly requires understanding that AI answers vary between runs, that a single day proves nothing, and that the source report rather than the headline visibility score is the output you should act on.
- Onboarding: Self-serve on all three published brand tiers with a seven-day trial and no credit card. Enterprise involves a sales conversation. The short trial means an evaluation should be planned before it starts, since the signal takes weeks rather than days to become meaningful.
- Migration: Nothing to migrate in; prompts are defined fresh. Absolute visibility scores are not comparable across vendors because sampling methodologies differ, so historical data from another AI visibility tool cannot be carried across meaningfully. If reporting continuity matters, overlap the two tools for a month rather than attempting to splice the series.

## Platform, API & security

- Platforms: Web application, REST API, Looker Studio connector on Advanced
- API: API access for automation and for pulling visibility data into existing reporting stacks, with a Looker Studio connector available on the Advanced tier. Included in the subscription rather than sold separately.
- Compliance: GDPR
- Data residency: German company with European operations and hosting.
- SSO: Available through Enterprise arrangements; not published as a standard self-serve feature.
- Security notes: Peec queries public AI assistants with prompts you define and analyses the responses, so it does not require access to your website, analytics, or customer data. The security surface is correspondingly small. Being a Berlin-based company under German data protection law simplifies procurement for European buyers.

## Support

- Channels: Email support, In-app support, Additional support arrangements on Enterprise
- Documentation: Product documentation covering prompt setup, model coverage, and reporting, alongside a blog that has become one of the more substantial sources on generative engine optimisation practice.
- Community: No large official forum; a very visible presence in the European growth and SEO communities, where the company's rapid revenue growth has itself become a talking point.

## Company

- Founded: 2024
- Founders: Daniel Drabo, Tobias Siwonia, Marius Meiners
- Headquarters: Berlin, Germany
- Ownership: Venture-backed
- Employees: Growing rapidly following the Series A; not precisely disclosed
- Funding: Approximately $29.1M raised across three rounds from ten investors, including a seed of roughly €5.2M in July 2025 led by 20VC and a $21M Series A in November 2025 led by Singular with Antler, Combination VC, identity.vc, and S20 participating.

Funding history:

- Pre-seed (2024): Not disclosed. Founded out of Antler's Berlin Winter 2024 cohort, where the three founders met.
- Seed (2025): About €5.2M. Led by 20VC in July 2025.
- Series A (2025): $21M. Led by Singular and closed in November 2025, with Antler, Combination VC, identity.vc, and S20 participating.

Timeline:

- 2024: Daniel Drabo, Tobias Siwonia, and Marius Meiners meet in Antler's Berlin Winter 2024 cohort and found Peec AI to measure brand presence in AI-generated answers.
- 2025: Raises roughly €5.2M in seed funding led by 20VC in July as AI search visibility emerges as a distinct category.
- 2025: Closes a $21M Series A in November led by Singular, with Antler, Combination VC, identity.vc, and S20 participating.
- 2026: Reportedly more than doubles annualised revenue to around $10M in sixteen months, at a valuation reported near $200M, serving more than three thousand brands and agencies.
- 2026: Expands coverage across ChatGPT, Perplexity, Gemini, Google AI Overviews, Google AI Mode, and Microsoft Copilot, and adds AI shopping surfaces, multi-country views, and a Looker Studio connector.

## Integrations

REST API, Looker Studio on the Advanced tier, Data export for client reporting, Multi-project workspaces for agencies

## FAQ

### What is Peec AI?

Peec AI is an AI search analytics platform that tracks whether your brand is mentioned, cited, and favourably described in answers from ChatGPT, Perplexity, Gemini, Google AI Overviews, Google AI Mode, and Microsoft Copilot. It reports share of voice against named competitors, sentiment, position within the answer, and which source domains the models cited. Plans start at about €85 per month.

### How much does Peec AI cost?

As of mid-2026 the brand plans are around €85 a month for Starter with 50 prompts and one project, €205 for Pro with 150 prompts and five projects, and €425 for Advanced with 350 prompts plus multi-country views and a Looker Studio connector, with a custom Enterprise tier above. Annual billing takes about fifteen percent off and there is a seven-day free trial with no credit card.

### Which AI models does Peec AI track?

Three models are included in each plan, with ChatGPT, Perplexity, and Gemini as the standard set, and the platform covers Google AI Overviews, Google AI Mode, and Microsoft Copilot as well. A fourth or fifth model is a paid add-on at about €30 a month on Starter, €70 on Pro, and €140 on Advanced. Model your required engine list before comparing prices with any competitor.

### Does Peec AI charge per user?

No. Unlimited user seats apply to every paid tier. That is a meaningful contrast with the incumbent suites, where Ahrefs charges $40 to $80 per additional seat and gates Brand Radar at $199 to $699 on top, Semrush bundles AI visibility only from $199, and SE Ranking sells it as an add-on of roughly sixty-three euro.

### What is the sources report and why does it matter?

It identifies which domains the AI models actually drew from when answering your prompts, across editorial publications, review platforms, social sites, forums, and your own pages. This is the report that converts a visibility problem into a work plan, because it names the third-party references the models treat as trusted for your category, which is what a PR and content programme goes and influences.

### How is Peec AI different from Otterly.AI?

Scope and price. Otterly starts at $29 for 15 prompts across four included engines with GEO URL audits and agent analytics, and is the right tool for finding out whether you have a problem at all. Peec starts around €85 for 50 prompts with much deeper source intelligence, sentiment, competitive share of voice, and per-market tracking, and is the right tool once you know the channel matters and need to fix it.

### Does Peec AI replace my SEO tool?

No. There is no Google rank tracking, no keyword research, no technical crawling, and no backlink data. Peec is an additional subscription alongside a classic SEO stack. If you want rankings and AI citations in one place, Nightwatch bundles both, and Moz, Semrush, and Serpstat all include a lighter AI visibility feature within their suites.

### Is a seven-day trial long enough to evaluate Peec AI?

Barely, and only if you plan it. AI answers vary between runs, so a meaningful visibility signal emerges over weeks rather than days. Seven days will show you the interface, the reports, and roughly where you stand, but it will not establish a trend. Expect a proper evaluation to mean paying for at least one month, and consider spending a fortnight on a cheaper tool first.

### Who founded Peec AI and how is it funded?

It was founded in Berlin in 2024 by Daniel Drabo, Tobias Siwonia, and Marius Meiners, who met in Antler's Berlin Winter 2024 cohort. It has raised roughly $29.1M in total, including a €5.2M seed led by 20VC in July 2025 and a $21M Series A led by Singular in November 2025, and reportedly reached around $10M in annualised revenue by May 2026.

### Are AI visibility scores comparable between tools?

No, and this is important. Vendors sample different prompts at different frequencies against different model configurations, so the absolute visibility number Peec reports will not match Otterly's or Semrush's for the same brand. What is meaningful is the trend within a single tool over time, and the competitive comparison within that same tool. Do not attempt to splice histories across vendors.

## Editorial verdict

Peec AI is the serious instrument in a category that is still mostly selling dashboards. The source-domain intelligence is the reason to buy it: knowing which editorial sites, review platforms, and forums the models treat as trusted references for your category is the difference between knowing you are invisible and knowing what to do about it, and no cheaper tool reports it as well. Add sentiment, answer position, competitive share of voice, per-market tracking, and unlimited seats, and Pro at around €205 across five projects is fair money for an agency and defensible for a single brand that has already decided the channel matters. Two things to weigh honestly. The model add-on structure means the headline price is not the price, and a configuration covering ChatGPT plus both Google surfaces will cost noticeably more than €85. And if you have not yet established that AI assistants influence your buyers, this is the wrong first purchase; spend $29 on Otterly.AI for a month, and come here when the answer turns out to matter.

## SaaSTracker awards

- Momentum (SEO & Content Marketing, Summer 2026): "Zero to $10M ARR in sixteen months tracking AI search visibility: the fastest rise this category has recorded."

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Source: SaaSTracker (https://saastracker.org), an independent editorial project. This profile is compiled from public information, carries no peer reviews or paid placement, and was last reviewed 2026-08-22. Awards are judged on published criteria: https://saastracker.org/methodology