# Planable

> Planable is a social media content collaboration and approval platform that renders every draft as a pixel-accurate preview of how it will appear on the live network, gathers comments and sign-off in the same view, then schedules and publishes it, priced per workspace from $33 a month with unlimited users and a monthly post quota rather than a seat count.

- Category: Social Media Management (https://saastracker.org/categories/social-media)
- Website: https://planable.io
- Starting price: $33 per workspace per month (Basic)
- Free plan: Not a permanent free tier, but the first 50 posts are free indefinitely with no card, which functions as an open-ended evaluation for very low volume.
- Free trial: The first 50 posts are free with no time limit and no credit card required
- Founded: 2016, HQ: London, United Kingdom, with engineering roots in Moldova, Ownership: Reported to have been acquired by SE Ranking in August 2025
- Profile last reviewed: 2026-08-22
- Canonical profile: https://saastracker.org/products/planable

## Overview

Planable was founded in 2016 by Xenia Muntean, Nicolae Gudumac, and Vlad Calus, three Moldovans who went through Techstars and built the company around a single observation: the hardest part of social media work at an agency is not writing the post or scheduling it, it is getting the client to say yes. Before Planable, that conversation happened in spreadsheets, Word documents, and email threads where nobody could see what the post would actually look like, and where a request to change one line arrived on row 47 of a shared sheet.

The product's answer is the preview. Every draft is rendered as it will appear on the live network, in the correct font, with the correct truncation, the correct image crop, and the correct character limits, and comments attach to that preview rather than to a cell in a table. Approvals are structured: none, optional, or required depending on the tier, with multi-level approvals reserved for Enterprise. It sounds like a small thing and it is the entire reason people buy the product.

Pricing follows an unusual unit. You pay per workspace, not per seat, and each workspace carries a monthly post quota and a social page allowance. Basic is $33 per workspace per month for 60 posts and 4 social pages. Pro is $49 for 150 posts and 10 social pages, adding required approvals, grid view, and public API access. Users are unlimited on both, which means the client, the account manager, the designer, and the copywriter can all sit inside a workspace without changing the bill. Analytics and the social inbox are add-ons at roughly $12 and $7.50 per workspace per month respectively, which keeps the base price honest but means the full product costs more than the headline.

Planable was reported to have been acquired by SE Ranking in August 2025, moving it from an independently venture-backed company of around seventeen people into a larger SEO and marketing software group. It publishes support for Facebook, Instagram, LinkedIn, X, YouTube, TikTok, Pinterest, Google Business Profile, and Threads on the scheduling side, with a narrower list for analytics and a narrower one again for the inbox, and that asymmetry is the thing prospective buyers most often miss.

## How it works

1. You create a workspace, which is the billing unit and usually corresponds to one client or one brand. Inside it you connect social pages, up to four on Basic and ten on Pro, where a social page is a single connected account and multiple pages from the same network are allowed. Then you invite everyone involved, including the client, at no extra cost, because users are unlimited.

2. Content is composed once and previewed per network. The preview is the product: it shows exactly how the post will render on the live platform, so a client reviewing it sees the truncation, the crop, and the line breaks they will see in the feed rather than imagining them from a spreadsheet cell. Feed, Calendar, Grid, and List views present the same content differently, with Grid mattering to anyone planning an Instagram aesthetic and Enterprise unlocking all four.

3. Feedback happens on the post. Comments thread against the specific draft, internal notes stay hidden from clients, and approval state is explicit. Basic offers two approval types, none and optional. Pro adds required approval, which blocks publishing until sign-off. Enterprise adds multi-level approvals for organizations where the legal team signs after the brand team does.

4. Once approved, Planable schedules and publishes through the official network APIs. Posts consume the workspace quota, which resets monthly: 60 on Basic, 150 on Pro, unlimited on Enterprise. Analytics and the social inbox are bolted on as paid modules, and the public API on Pro allows content to be pushed in programmatically from another system.

## Best for

Agencies, freelancers, and in-house teams whose main friction is client or stakeholder approval, especially anyone who currently reviews social content in a spreadsheet or a shared document and loses time to rounds of vague feedback about posts nobody can visualize.

## Not the right fit for

- Community managers who need a serious inbound queue; the social inbox is a $7.50 add-on covering comments on four networks and direct messages on only two, and it is nowhere near what Agorapulse or Sprout provide.
- Anyone buying a reporting product; analytics is a $12 add-on covering six networks, with no competitor benchmarking, no listening, and no share-of-voice, so it is a supplement rather than a deliverable.
- High-volume publishers, because posts are metered. Sixty posts a month on Basic runs out fast if you are posting daily across four networks, since each network variant counts.
- Teams whose main network is X, where the analytics module does not cover X at all and the inbox does not either, so X becomes a publish-and-forget channel.
- Buyers who want one bill covering everything; the honest cost of Planable with analytics and inbox on two workspaces is meaningfully above the advertised $33.

## Features

### Preview and collaboration

The core of the product and the reason it exists.

- **Pixel-accurate network previews**: Every draft renders exactly as it will appear live, including fonts, truncation, image cropping, and character limits, so approvers judge the real thing rather than a description of it.
- **Comments attached to posts**: Feedback threads against the specific draft instead of arriving as an email listing row numbers, which is the single biggest time saving the product delivers.
- **Internal versus external notes**: Team-only discussion stays hidden from client collaborators, so the agency can argue about a caption without the client watching.
- **Unlimited users on every plan**: Clients, freelancers, designers, and reviewers can all be invited at no additional cost, which removes the usual reason approval gets funnelled through one person's inbox.
- **Version history**: Track what changed between rounds so a client cannot claim a caption was never shown to them.
- **Four content views**: Feed, Calendar, Grid, and List. Basic gets Feed and Calendar, Pro adds Grid for Instagram aesthetic planning, and Enterprise unlocks all four including List.

### Approval workflows

Structured sign-off, tiered by how formal your organization is.

- **Optional approval**: Available from Basic. Content can be marked approved but publishing is not blocked, which suits a trusted internal team.
- **Required approval**: Pro tier. Publishing is blocked until the designated approver signs off, which is the setting agencies actually need with a nervous client.
- **Multi-level approval**: Enterprise only. Chains several approvers in sequence, for regulated industries or organizations where legal reviews after marketing.
- **Role-based permissions**: Distinguish between contributors, approvers, and viewers so a client can comment and approve without being able to publish or edit the schedule.
- **Client access without a licence cost**: Because users are unlimited, adding the client as an approver does not increase the bill, which is the structural difference from every per-seat competitor.

### Publishing

Competent scheduling, metered by post count rather than seat count.

- **Nine publishing networks**: Facebook, Instagram, LinkedIn, X, YouTube, TikTok, Pinterest, Google Business Profile, and Threads. Bluesky is absent, which is worth knowing if that is part of your plan.
- **Monthly post quota**: 60 posts per workspace on Basic, 150 on Pro, unlimited on Enterprise, resetting monthly. Each network variant consumes quota, so a single idea posted to four networks costs four.
- **Calendar scheduling**: Drag-and-drop calendar per workspace with per-network scheduling and time selection.
- **Multiple pages from one network**: A workspace can hold several accounts from the same platform, which matters for brands with regional pages or a personal profile alongside a company page.
- **Public API**: Available from the Pro tier, allowing content to be created programmatically from another system rather than typed into the interface.
- **Media and asset handling**: Upload images and video directly, with previews reflecting the platform-specific crop before anyone approves it.

### Analytics and engagement add-ons

Real but modest, and priced separately from the base plan.

- **Analytics module**: Roughly $12 per workspace per month. Covers Facebook, Instagram, LinkedIn, YouTube, TikTok, and Google Business Profile. X and Pinterest analytics are not included.
- **Social inbox module**: Roughly $7.50 to $9 per workspace per month. Handles comments on Facebook, Instagram, LinkedIn, and TikTok, and direct messages on Facebook and Instagram only.
- **Post performance reporting**: Per-post and per-page metrics for the covered networks, exportable for client reporting.
- **Workspace-scoped billing for add-ons**: Both modules are charged per workspace, so an agency with eight client workspaces pays eight times for each module it enables.

### Administration and platform

Light governance, with the enterprise controls reserved for the quoted tier.

- **Workspace isolation**: Each workspace has its own pages, calendar, collaborators, and approval settings, so client A never sees client B's content.
- **SSO on Enterprise**: Single sign-on is available only on the custom-priced Enterprise tier, alongside a dedicated account manager.
- **Bank transfer billing**: Enterprise supports invoicing and bank transfer rather than card-only billing, which matters for larger procurement.
- **Slack and Microsoft Teams notifications**: Approval requests and comments can surface in the channels the team already works in.

## Use cases

- **Three-client social agency drowning in approval email**: Each client reviews a month of content in a shared spreadsheet, feedback arrives as ambiguous comments about rows, and every round costs a day of back and forth. Outcome: Three workspaces on Pro at $49 each, roughly $147 a month, gives each client a real preview to approve, threaded comments on the actual post, and required sign-off before anything publishes. Client seats cost nothing.
- **In-house marketer at a regulated company**: Every social post has to be seen by brand, then by legal, and the current process is a Word document circulated by email that nobody can version. Outcome: Enterprise multi-level approvals chain the two reviewers in order, version history proves what was shown to whom, and the preview removes the argument about how a post will actually look.
- **Freelancer running social for two small brands**: Both clients want to see content before it goes out, but neither justifies an agency-priced platform and the freelancer refuses to pay per seat to let clients comment. Outcome: Two Basic workspaces at $33 each covers four social pages and sixty posts per client per month, with the clients invited free. Analytics can be added later at about $12 per workspace if reporting becomes part of the deal.
- **Instagram-led brand planning a visual grid**: The feed aesthetic matters and the team keeps discovering after publishing that a post clashes with the two beside it. Outcome: Pro tier Grid view shows the planned feed as a grid before anything ships, so the sequencing decision happens during review rather than as a regret afterwards.

## Pricing

Per workspace per month subscription with unlimited users, a monthly post quota, and a social page allowance, plus separately priced analytics and social inbox modules charged per workspace.

- **Basic**: $33 per workspace per month. 60 posts per workspace per month; 4 social pages per workspace; Unlimited users; Feed and Calendar views; None and optional approval types. No required approval, which is the feature most buyers came for, so Basic is realistically a starter rather than a destination.
- **Pro**: $49 per workspace per month. 150 posts per workspace per month; 10 social pages per workspace; Required approval that blocks publishing; Feed, Calendar, and Grid views; Public API access. Marked most popular and the tier the product is really designed around.
- **Enterprise**: Quoted custom. Unlimited posts; Multi-level approvals; All four views including List; SSO; Dedicated account manager and bank transfer billing.

Add-ons:

- Analytics (About $12 per workspace per month): Covers Facebook, Instagram, LinkedIn, YouTube, TikTok, and Google Business Profile. X and Pinterest are not covered.
- Social Inbox (About $7.50 to $9 per workspace per month): Comments on Facebook, Instagram, LinkedIn, and TikTok; direct messages on Facebook and Instagram only.

Billing notes:

- Annual billing gives two months free, which is roughly a 17 percent discount.
- The billing unit is the workspace, so an agency with eight clients pays eight subscriptions, and every add-on is multiplied by the same number.
- Users are unlimited on every tier, which is the key structural advantage: inviting the client to approve content costs nothing.
- Posts are metered per workspace and reset monthly. Each network variant of the same idea consumes one post, so cross-posting to four networks costs four of your sixty on Basic.
- The first 50 posts are free with no time limit and no card, which is an unusually relaxed trial and lets a small user stay effectively free for a while at very low volume.
- The realistic all-in price for a Pro workspace with both add-ons is around $70 per client per month, not $49.

Value assessment: Planable is cheap for what it does and only what it does. If your genuine pain is approval, then $49 per client per month with unlimited seats, required sign-off, and a preview the client actually understands is excellent value, and it will save a small agency more hours than any scheduler in this list. What it is not is a complete social platform. Analytics and inbox are thin paid modules covering fewer networks than the publisher does, there is no listening, and the post meter punishes high-volume cross-posting. Compare it to Metricool or SocialPilot on total capability and it loses badly. Compare it to the spreadsheet it replaces and it is one of the best-value purchases a small agency can make.

## Strengths

- The pixel-accurate preview is genuinely better than any competitor's, and it changes the quality of client feedback rather than just relocating it.
- Unlimited users on every tier means clients, freelancers, and reviewers can all participate without a per-seat penalty, which is the correct model for approval work.
- Structured approval states with required sign-off on Pro and multi-level chains on Enterprise, which most schedulers treat as an afterthought.
- Workspace-based pricing maps cleanly to a client roster, so the bill scales with revenue rather than headcount.
- Grid view for planning an Instagram feed as a visual whole before publishing, rather than discovering the clash afterwards.
- Comments, internal notes, and version history make the review trail auditable, which matters when a client disputes what was approved.
- The 50 free posts with no time limit and no card is one of the most relaxed evaluation paths in the category.

## Limitations

- The post meter is the real constraint. Sixty posts a month on Basic disappears quickly once each network variant counts separately.
- Analytics is a paid add-on that covers six networks and excludes X and Pinterest, with no competitor benchmarking and no listening at all.
- The social inbox add-on covers comments on four networks and direct messages on only two, which is not enough for a brand where social is a support channel.
- Required approval, the feature most people are buying, is not available on the $33 Basic tier.
- Bluesky is not supported for publishing, which is a growing gap as brands diversify away from X.
- Every add-on multiplies by workspace, so an agency with ten clients pays ten times for analytics and ten times for the inbox.
- The reported August 2025 acquisition by SE Ranking makes Planable a portfolio product inside a larger SEO software group, and it is too early to say whether that accelerates or slows the roadmap.

## Comparisons

- **Planable vs Loomly**: The closest comparison in the batch. Both are calendar and approval products rather than inbox platforms. Loomly bundles analytics, a light inbox, post ideas, and hashtag tools into $65 a month for twelve accounts and three users, whereas Planable charges $49 per workspace with unlimited users and sells analytics and inbox separately. Planable's previews and comment threading are better; Loomly gives you more in the base price and does not meter posts. Agencies with many client approvers lean Planable; in-house teams lean Loomly.
- **Planable vs ContentStudio**: ContentStudio is a far broader product for similar money: $49 a month annual for ten accounts, two workspaces, a social inbox, competitor analytics, content discovery, post recycling, and a heavy AI credit allocation. Planable does almost none of that but does approval properly. If you want one tool that publishes, discovers, generates, and reports, ContentStudio wins on breadth. If the whole problem is a client who will not approve content in a spreadsheet, Planable solves it and ContentStudio does not.
- **Planable vs Sendible**: Sendible is a complete agency platform with an inbox, monitoring, branded reporting, and white label, at $199 a month for seven client workspaces and forty-two profiles with unlimited users. Planable at seven Pro workspaces would be $343 and still lack reporting and inbox depth. Sendible is the better whole tool; Planable is the better review experience, and some agencies genuinely run both.
- **Planable vs Iconosquare**: Opposite ends of the same workflow. Iconosquare is analytics-first with scheduling attached and approval workflows on its Scale tier; Planable is approval-first with analytics as a $12 add-on. If your client deliverable is a monthly performance report, Iconosquare gives far more for the money. If your client deliverable is content they signed off on, Planable is the tool and Iconosquare's approvals feel secondary.
- **Planable vs Hootsuite**: Hootsuite is an enterprise platform with listening, governance, and a price that starts well above Planable and climbs with seats and accounts. Planable does one narrow thing better than Hootsuite does it, at a small fraction of the cost, and does not attempt the rest. A small agency should not be comparing these two on features; the question is whether you need a platform or a review tool.

## Implementation

- Setup time: Under an hour. Create a workspace, connect pages, invite the client, and the first content round can go out the same day. The lack of configurable depth is part of why setup is fast.
- Learning curve: Very low, and deliberately so, because the people who need to learn it are clients rather than social media professionals. The preview-and-comment model is self-explanatory to someone who has used a document commenting tool.
- Onboarding: Entirely self-serve. The first 50 posts are free with no card and no time limit, which means a real client review round can be tested before any payment. Enterprise adds a dedicated account manager.
- Migration: There is no importer for content queued in another scheduler, so a switch means rebuilding the upcoming calendar by hand. Historical analytics do not migrate and cannot be reconstructed, because network APIs backfill only a limited window; if reporting continuity matters, keep the old tool connected until the new one has accumulated a comparable window. Approval history from a previous tool does not transfer at all, so archive anything you might need to prove later.

## Platform, API & security

- Platforms: Web application, Mobile web, Slack and Microsoft Teams notifications
- API: A public API is available from the Pro tier for programmatic content creation; it is a publishing interface rather than a full data API.
- Compliance: GDPR, Data processing agreement available
- Data residency: Not published as a selectable option.
- SSO: SSO is available on the Enterprise tier only.
- Security notes: All connections use official network OAuth, so there is no scraping or unofficial automation creating terms-of-service exposure. Role-based permissions let a client comment and approve without gaining publishing rights, and internal notes stay invisible to external collaborators, which is the security question agencies actually ask.

## Support

- Channels: Live chat, Email support, Dedicated account manager on Enterprise
- Documentation: Help center covering workspaces, page connections, approval configuration, the post meter, and the analytics and inbox add-ons.
- Community: No large official forum; the company maintains an active blog and template library aimed at agency workflows.

## Company

- Founded: 2016
- Founders: Xenia Muntean, Nicolae Gudumac, Vlad Calus
- Headquarters: London, United Kingdom, with engineering roots in Moldova
- Ownership: Reported to have been acquired by SE Ranking in August 2025
- Employees: Roughly 17 (est. 2026)
- Funding: Venture-backed at a modest scale, with reported funding of around $1M following a Techstars accelerator, before the reported 2025 acquisition.

Funding history:

- Accelerator and seed (2017): Around $1M reported. Techstars alumnus; the company stayed deliberately small relative to competitors.
- Acquisition (2025): Undisclosed. Reported acquisition by SE Ranking in August 2025, moving Planable into a larger SEO and marketing software group.

Timeline:

- 2016: Founded by Xenia Muntean, Nicolae Gudumac, and Vlad Calus around the idea that social content should be reviewed as it will actually look.
- 2017: Goes through Techstars and raises a modest seed, staying deliberately small while competitors raise tens of millions.
- 2021: Adds the Grid view for Instagram feed planning and expands approval types, cementing the agency review positioning.
- 2023: Introduces analytics and social inbox as separately priced per-workspace add-ons rather than folding them into the base price.
- 2025: Reported acquisition by SE Ranking in August, moving Planable from an independent venture-backed company of around seventeen people into a larger marketing software portfolio.

## Integrations

Facebook Pages, Instagram, LinkedIn profiles and Company Pages, X, YouTube, TikTok, Pinterest, Google Business Profile, Threads, Slack, Microsoft Teams, Canva, Planable public API (Pro and above)

## FAQ

### What is Planable?

Planable is a social media content collaboration and approval platform. Every draft renders as a pixel-accurate preview of the live post, feedback threads against that preview, and approval is an explicit state that can block publishing. It then schedules and publishes to nine networks. It is priced per workspace with unlimited users rather than per seat.

### How much does Planable cost?

Basic is $33 per workspace per month for 60 posts and 4 social pages. Pro is $49 for 150 posts and 10 social pages, adding required approval, Grid view, and API access. Enterprise is quoted and adds unlimited posts, multi-level approvals, SSO, and a dedicated account manager. Annual billing gives two months free. The first 50 posts are free with no time limit and no card.

### How are social accounts counted, and what would a realistic bill look like?

A social page is one connected account, and multiple pages from the same network are allowed inside a workspace. A founder posting to Facebook, Instagram, LinkedIn, and TikTok uses all four pages on Basic, so $33 a month, assuming sixty posts is enough. A team running ten networks for a brand needs Pro at $49, and if they want reporting and comment handling the add-ons take it to roughly $70 a month for that workspace.

### Do extra users or extra client accounts cost more?

Extra users never cost more. Unlimited users are included on every tier, and that is the whole point: the client, the designer, and the copywriter can all sit in the workspace and comment without adding to the bill. Extra clients do cost more, because each client normally means a new workspace at $33 or $49, and each add-on you enable is charged per workspace as well.

### What counts as a post against the monthly quota?

Each piece of content created against a connected social page counts, and the counter resets monthly. That means one idea published to four networks consumes four of your allowance, not one. Sixty posts a month on Basic is therefore roughly fifteen ideas across four networks, which is why most serious users end up on Pro at 150.

### Which networks does Planable support, and are analytics and inbox the same list?

No, and this is the detail buyers miss. Publishing covers Facebook, Instagram, LinkedIn, X, YouTube, TikTok, Pinterest, Google Business Profile, and Threads. Analytics covers only Facebook, Instagram, LinkedIn, YouTube, TikTok, and Google Business Profile. The inbox covers comments on Facebook, Instagram, LinkedIn, and TikTok, and direct messages on Facebook and Instagram only. Bluesky is not supported at all.

### Does Planable handle X properly?

Only for publishing. X is on the scheduling list but not on the analytics list and not in the inbox, so it becomes a publish-and-forget channel. That pattern is common across the category after the February 2026 X API changes, which discontinued the free tier, closed the $200 Basic and $5,000 Pro tiers to new signups, and force-migrated remaining Basic subscribers to pay-per-use from 1 June 2026. If X is your main network, Agorapulse or SocialPilot are better fits.

### Is publishing fully automatic or does it need a phone?

Publishing runs through official network APIs and is automatic for most formats. Certain Instagram formats, notably Stories and Reels using licensed audio, require completing the post from a mobile push notification. That is a restriction Meta places on all API partners rather than something Planable chose, and every competitor is subject to it.

### What happens to my analytics and approval history if I cancel?

Analytics is an add-on, so disabling it removes reporting access, and cancelling the workspace ends access to everything including the approval trail. Network APIs only backfill a limited historical window, so a gap in collection is permanent and cannot be recovered by any tool later. If the approval record has any contractual value to you, export it before you cancel rather than after.

### Who owns Planable now?

Planable was founded in 2016 by Xenia Muntean, Nicolae Gudumac, and Vlad Calus, went through Techstars, and stayed small at around seventeen people. It was reported to have been acquired by SE Ranking in August 2025, which places it inside a larger SEO and marketing software group. It is early to judge what that means for the roadmap.

## Editorial verdict

Planable is the sharpest single-purpose tool in this category. It does not try to be a platform, and the discipline pays off: the preview is genuinely better than anyone else's, comments land on the post rather than in an email, required approval blocks publishing, and unlimited users means the client can participate without a licence argument. For a small agency whose real cost is approval rounds, $49 per client per month is one of the easiest business cases here. Just be clear about what you are not buying. Analytics is a thin $12 add-on that skips X and Pinterest, the inbox is thinner still, there is no listening, Bluesky is missing, and the post meter punishes cross-posting. Buy Planable to replace the spreadsheet, and buy something else to replace the reporting.

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Source: SaaSTracker (https://saastracker.org), an independent editorial project. This profile is compiled from public information, carries no peer reviews or paid placement, and was last reviewed 2026-08-22. Awards are judged on published criteria: https://saastracker.org/methodology