# Plerdy

> Plerdy is a conversion optimization toolkit that combines click and scroll heatmaps, session recordings, sales performance tracking, an SEO checker, on-site popups, and NPS surveys into one low-cost subscription. Built for small businesses and agencies that want several conversion tools without several invoices, it is priced by monthly pageviews with a permanent free tier.

- Category: CRO & Experimentation (https://saastracker.org/categories/cro-experimentation)
- Website: https://www.plerdy.com
- Starting price: Free for a small monthly pageview allowance; paid plans from roughly $29 per month
- Free plan: Limited monthly pageviews across heatmaps, recordings, and core tools
- Free trial: Free plan, with trial access to paid tiers
- Founded: 2017, HQ: Kyiv, Ukraine, Ownership: Bootstrapped, independent
- Profile last reviewed: 2026-08-22
- Canonical profile: https://saastracker.org/products/plerdy

## Overview

Plerdy's proposition is bundling. Most conversion work at a small company requires four or five separate purchases: a heatmap tool, a replay tool, a popup builder, a survey widget, and something to audit on-page SEO. Plerdy puts all of them behind one script and one subscription that costs less than most single-purpose competitors, which is why it appears so often in the stacks of freelancers, small agencies, and owner-operated ecommerce sites.

The trade-off is depth. Each module is competent rather than best in class, and a team that lives inside heatmaps all day will notice the difference against a specialist tool. What Plerdy does unusually well for its price is connect behavior to money: its ecommerce tracking attaches revenue to the elements people clicked before buying, so a heatmap can be read in terms of sales influenced rather than attention received. For a small store that is a more actionable view than raw click density.

The company is based in Ukraine and has kept a self-serve, transparent pricing model throughout, with pageview-based tiers rather than session metering and a free plan that covers a genuinely small site. Buyers should evaluate it as a value bundle rather than as a challenger to Hotjar or VWO on any single axis, and should check that the specific module they most care about, usually heatmaps or popups, meets their standard before consolidating onto it.

## How it works

1. One JavaScript snippet installs all modules. From the dashboard you enable the pieces you want: heatmaps, session recording, popup forms, NPS, SEO checking, and event tracking, each configured independently but drawing on the same capture.

2. Heatmaps show clicks, scroll depth, and, importantly for ecommerce, the revenue associated with elements clicked in sessions that later converted. Maps are segmented by device and traffic source, and the click map can be viewed by percentage of clicks or by sales value.

3. Session recordings replay individual visits with filters for device, source, page, and behavior. Because Plerdy is priced on pageviews rather than sessions, recording volume is governed by the same allowance as everything else.

4. The conversion tools act on what you learn: a popup or form can be triggered on exit intent, delay, or scroll, and an NPS survey can be aimed at a defined audience. Meanwhile the SEO checker audits on-page factors per URL, so the same tool flags the missing title tag that is suppressing the traffic you are trying to convert.

## Best for

Small ecommerce stores, freelancers, and small agencies that want heatmaps, replays, popups, and surveys from one affordable subscription, particularly where connecting clicks to revenue matters more than analytical depth.

## Not the right fit for

- Teams that need rigorous A/B testing with proper statistics, which Plerdy does not provide.
- Large sites, where pageview-based pricing and module depth both become limiting.
- Specialists who will judge each module against a category leader and find the bundled versions shallower.
- Native mobile app analysis, which is outside the product's scope.
- Enterprises with procurement requirements around certification depth and data residency guarantees.

## Features

### Heatmaps and behavior

Standard maps plus a revenue view most competitors lack at this price.

- **Click and scroll maps**: Click density and scroll depth per page and device, with the ability to view results as a share of total clicks or by conversion contribution.
- **Sales performance heatmap**: Attaches order revenue to the elements clicked in converting sessions, so a link can be judged by money influenced rather than attention captured.
- **Session recordings**: Replay of individual visits with filters for source, device, page, and behavior, and the ability to skip inactivity.
- **Traffic source segmentation**: Split every map by channel, so paid traffic behavior can be separated from organic before drawing conclusions.
- **Event tracking**: Custom events on clicks and interactions, reported alongside the behavioral data rather than in a separate analytics tool.

### Conversion tools

Acting on findings without buying another subscription.

- **Popup and form builder**: On-site popups, banners, and lead capture forms with targeting by page, device, delay, scroll, and exit intent.
- **NPS and survey widgets**: Net promoter and custom question widgets aimed at defined audiences, with responses reported in the same dashboard.
- **Video pop-ups and content blocks**: Media-based on-site messaging for stores that convert better with a demonstration than a discount.
- **Conversion funnels**: Step-based paths showing where visitors leave, connected back to the recordings of the sessions that dropped.
- **A/B-style content variants**: Basic variant testing on popups and on-site messaging, useful for offers though not a substitute for a statistical testing platform.

### SEO and site health

The unusual inclusion that widens the bundle.

- **On-page SEO checker**: Per-URL audit of titles, descriptions, headings, images, and other on-page factors, run on demand or on schedule.
- **Page speed insight**: Performance signals reported alongside conversion data, connecting slow pages to poor conversion in one view.
- **Broken element detection**: Identification of links and elements that fail, which behavioral data often reveals as dead clicks first.
- **Traffic and behavior reporting**: Basic traffic analytics so a small site can read acquisition and behavior together without switching tools.
- **Scheduled email reports**: Recurring summaries delivered by email, which is how most small-business owners actually consume analytics.

### Platform

Pricing model, access, and integrations.

- **Pageview-based pricing**: Plans metered on monthly pageviews rather than sessions, which is often cheaper for sites with long multi-page visits.
- **Free tier**: A permanent free plan covering a small monthly pageview allowance across the core modules.
- **Multi-site management**: Several websites under one account, the feature that makes it workable for freelancers and small agencies.
- **Integrations**: Connections to Google Analytics, Google Tag Manager, Shopify, WordPress, and email tools for captured leads.
- **White-label reporting options**: Client-facing report presentation for agencies, on appropriate plans.

## Use cases

- **Shopify store owner without a CRO budget**: Wants heatmaps, an exit popup, and a review request survey but cannot justify three subscriptions on a small revenue base. Outcome: All three run from one script under a single affordable plan, with the sales heatmap showing which product page elements precede actual orders.
- **Freelance marketer managing several client sites**: Needs behavioral evidence for recommendations across a portfolio, priced so that each small client remains profitable. Outcome: Multi-site management under one subscription keeps per-client cost negligible, and scheduled reports handle routine client communication.
- **Small B2B site auditing lead generation**: Form submissions are low and the team suspects the page rather than the traffic. Outcome: Scroll maps show the form below the fold on mobile, recordings confirm abandonment at a long field, and a targeted popup captures visitors who scroll past without acting.
- **Owner-operator doing SEO and CRO alone**: Has no time to run separate SEO audits and conversion analysis in different tools. Outcome: The on-page checker and behavior data sit in the same dashboard, so pages that both rank poorly and convert poorly get prioritized together.

## Pricing

Subscription priced by monthly pageviews with all modules included at each tier, plus a permanent free plan. Annual billing is discounted, and higher tiers add pageview allowance, retention, and site count.

- **Free**: $0 per month. Small monthly pageview allowance; Core heatmaps, recordings, and pop-up functionality; One website.
- **Business**: From about $29 per month. Substantially larger pageview allowance; All modules including SEO checker and NPS; Multiple websites under one account.
- **Premium**: From about $89 per month. High pageview volumes and longer data retention; Agency-oriented features and priority support; Larger site counts.

Billing notes:

- Pricing is per pageview rather than per session, which favors sites where visitors browse deeply and penalizes high-traffic content sites.
- All modules are included at every paid tier rather than sold separately, which is the core of the value argument.
- Annual billing carries a meaningful discount as published August 2026.
- Data retention increases with tier and is a common reason small accounts upgrade.
- Multi-site allowances make the effective per-client cost very low for freelancers, though each site consumes the shared pageview pool.

Value assessment: On price per capability Plerdy is one of the strongest offers in conversion optimization: a heatmap tool, a replay tool, a popup builder, a survey widget, and an SEO checker for less than most vendors charge for one. The honest caveat is that each module trails its category leader, so the saving is real only if competent versions are sufficient. For sites under a few hundred thousand monthly pageviews with no dedicated CRO specialist, that is usually the case, and the sales heatmap adds something genuinely useful that costlier tools do not offer.

## Strengths

- Unusually wide bundle for the price, replacing several separate subscriptions.
- Revenue-weighted heatmaps connect clicks to orders rather than to attention alone.
- Pageview-based pricing is often cheaper than session metering for deep-browsing ecommerce sites.
- Multi-site management makes it economical for freelancers and small agencies.
- Includes on-page SEO auditing, which no direct behavior analytics competitor bundles.
- Transparent self-serve pricing with a permanent free tier.

## Limitations

- Each module is competent rather than category-leading, and specialists will notice.
- No rigorous A/B testing framework, only lightweight variant testing on on-site messaging.
- No native mobile app support.
- Interface and documentation are less polished than better-funded competitors.
- Brand recognition is low, which occasionally matters when presenting to clients.
- Pageview metering can be consumed quickly by high-traffic content sites.

## Comparisons

- **Plerdy vs Hotjar**: Hotjar is deeper and better known on the research side, with stronger surveys, interview recruiting, and sharing workflows. Plerdy is broader and cheaper, adding popups, SEO auditing, and revenue-weighted heatmaps that Hotjar does not offer at all. Buyers who want the best qualitative research tool choose Hotjar; buyers who want the most capability per dollar and can accept competent-not-excellent modules choose Plerdy.
- **Plerdy vs Crazy Egg**: A close comparison, since both target small businesses on pageview-style pricing and both include lightweight testing. Crazy Egg has the stronger heatmap reporting formats and longer brand pedigree; Plerdy has the wider bundle, including popups, NPS, and SEO checking, at a similar or lower price. The decision usually comes down to whether the additional modules replace subscriptions you would otherwise buy.
- **Plerdy vs Lucky Orange**: Both are small-business conversion bundles with heatmaps, recordings, and extras. Lucky Orange adds live chat and a stronger real-time visitor view, making it attractive where sales conversations happen on-site. Plerdy adds SEO auditing and revenue-weighted heatmaps, making it attractive where the priority is optimizing an ecommerce page. Pricing is comparable, so the extras decide it.

## Implementation

- Setup time: Under an hour for the script; enabling and configuring each module adds a few hours depending on how many you use. Ecommerce revenue tracking requires connecting order data, which is straightforward on major platforms.
- Learning curve: Low per module, moderate in aggregate simply because there are several. The dashboard covers a lot of ground, and new users benefit from enabling one module at a time.
- Onboarding: Self-serve with documentation, tutorials, and email support. Agencies typically configure the multi-site structure first.
- Migration: Behavioral history does not transfer between vendors. When consolidating from several tools, migrate popups and surveys first since those carry configuration worth recreating, and keep the old heatmap tool running in parallel for a fortnight to confirm the new data looks consistent.

## Platform, API & security

- Platforms: Web (JavaScript), Google Tag Manager, Shopify, WordPress, Common site builders
- API: REST API access for data retrieval on higher tiers, plus event tracking calls and standard integrations through Google Tag Manager.
- Compliance: GDPR, CCPA
- Data residency: EU-based processing.
- SSO: Not generally offered at small-business tiers.
- Security notes: Input suppression and element exclusion are supported for recordings; buyers with strict requirements should confirm the current certification position directly, as the company is smaller than enterprise-oriented competitors.

## Support

- Channels: Email support, In-app chat, Documentation and video tutorials
- Documentation: Practical documentation and a large library of how-to content, with an emphasis on ecommerce conversion tactics.
- Community: Modest community presence, with the company investing more in published guides and comparison content than in forums.

## Company

- Founded: 2017
- Headquarters: Kyiv, Ukraine
- Ownership: Bootstrapped, independent
- Employees: Small team (not disclosed)
- Funding: No disclosed outside funding.

Timeline:

- 2017: Launches as a heatmap and click-tracking tool aimed at small ecommerce sites.
- 2019: Adds session recording, popup forms, and NPS surveys, moving toward a bundled conversion toolkit.
- 2021: Introduces the sales performance heatmap connecting clicked elements to order revenue.
- 2023: Adds on-page SEO auditing, widening the bundle beyond conversion optimization.
- 2026: Continues as one of the highest capability-per-dollar options for small sites and freelancers.

## Integrations

Google Analytics, Google Tag Manager, Shopify, WooCommerce, WordPress, Mailchimp, Zapier, Slack

## FAQ

### What is Plerdy?

Plerdy is a bundled conversion optimization toolkit for small businesses. One script provides click and scroll heatmaps, session recordings, on-site popups and forms, NPS surveys, event tracking, and an on-page SEO checker, priced by monthly pageviews with a free tier.

### How much does Plerdy cost?

There is a permanent free plan with a small pageview allowance, and paid plans start around $29 per month, rising with pageview volume, data retention, and site count. All modules are included at every paid tier rather than sold separately, which is the core of its value proposition.

### What is a sales performance heatmap?

It attaches order revenue to the elements people clicked in sessions that later converted, so instead of seeing which link got the most clicks you see which link preceded the most money. For an ecommerce page that is a far more actionable ranking than click density, and it is unusual to find at this price.

### Plerdy vs Hotjar: which is better for a small store?

Hotjar is deeper on qualitative research, with better surveys, feedback widgets, and sharing. Plerdy is broader and cheaper, covering popups, SEO auditing, and revenue-weighted heatmaps that Hotjar does not offer. If you would otherwise buy a separate popup tool and SEO checker, Plerdy usually costs less in total; if research quality is the priority, Hotjar wins.

### Does Plerdy do A/B testing?

Not in a statistically rigorous sense. It supports variant testing on popups and on-site messaging, which is useful for offers, but a real experimentation program needs a dedicated testing platform such as VWO or Convert with proper significance reporting.

### Is Plerdy priced by sessions or pageviews?

Pageviews. That distinction matters: sites with long, multi-page visits consume pageview allowance faster than session allowance, while sites with many short visits consume it more slowly. Compare against your own analytics before assuming a session-priced competitor is cheaper.

### Can agencies use Plerdy for multiple clients?

Yes. Paid tiers cover multiple websites under one account, which keeps per-client cost very low for freelancers and small agencies, though all sites draw from the same pageview pool. Client-facing report presentation is available on appropriate plans.

### Does Plerdy support mobile apps?

No. It is a web tool covering desktop and mobile browsers. Teams needing native app session recording should look at Smartlook or a dedicated mobile analytics product.

### Is Plerdy GDPR compliant?

It operates under EU data protection law with EU-based processing, supports input suppression and element exclusion on recordings, and provides data-processing terms. As with any behavior analytics tool, your own consent flow and privacy notice remain your responsibility.

### Where is Plerdy based?

Kyiv, Ukraine. The company is independent and bootstrapped, which is consistent with its transparent self-serve pricing and its focus on small-business buyers rather than enterprise procurement.

## Editorial verdict

Plerdy is the value play in conversion optimization: five tools for the price of one, with a revenue-weighted heatmap that genuinely improves on how competitors present click data for ecommerce. It will not win a feature comparison against Hotjar on research or against VWO on testing, and it should not be bought expecting that. It should be bought by the small store, freelancer, or small agency currently paying for a heatmap tool, a popup tool, and a survey tool separately, who would rather have one competent script and the difference back in budget. Check the module you care most about before consolidating, and pair it with a real testing tool if you intend to make claims about lift.

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Source: SaaSTracker (https://saastracker.org), an independent editorial project. This profile is compiled from public information, carries no peer reviews or paid placement, and was last reviewed 2026-08-22. Awards are judged on published criteria: https://saastracker.org/methodology