# Popup Maker

> Popup Maker is a WordPress plugin for building popups, slide-ins, notification bars, and modal forms that open on a delay, a click, a form submission, exit intent, or scroll depth, targeted by page, taxonomy, user role, device, and other conditions, and it works with the WordPress form plugins a site already runs. The core plugin is free on WordPress.org with unlimited popups and impressions, and the paid Pro and Pro+ licenses, sold annually by Code Atlantic LLC from $99 per year for one site ($59.40 in the first year under a launch discount), add exit intent, analytics, advanced targeting, and revenue attribution for WooCommerce, Easy Digital Downloads, and LifterLMS.

- Category: Lead Capture & Popups (https://saastracker.org/categories/lead-capture)
- Website: https://wppopupmaker.com
- Starting price: Free core plugin; Pro from $99 per year for one site ($59.40 in the first year with the 40 percent launch discount), annual billing only
- Free plan: Free core plugin on WordPress.org with unlimited popups and impressions, auto-open, click, and form-submission triggers, content targeting, and form plugin integrations; no exit intent or scroll trigger
- Free trial: No
- Founded: 2014, HQ: East Palatka, Florida, United States, Ownership: Privately held by Code Atlantic LLC
- Profile last reviewed: 2026-09-26
- Canonical profile: https://saastracker.org/products/popup-maker

## Key facts

| Attribute | Value | Source |
| --- | --- | --- |
| Starting price | Free core plugin; Pro $99 per year for one site ($59.40 first year) | wppopupmaker.com/pricing, 2026-09-26 |
| Free plan | Unlimited popups and impressions; no exit intent or scroll trigger | wordpress.org/plugins/popup-maker, 2026-09-26 |
| Free trial | None; the free plugin serves as the trial, with a 30-day money-back guarantee on paid plans | wppopupmaker.com/pricing, 2026-09-26 |
| Pricing meter | None; annual license per number of sites, no traffic limits | wppopupmaker.com/pricing, 2026-09-26 |
| Platforms supported | WordPress only (6.7 or later, PHP 7.4 or later) | wordpress.org/plugins/popup-maker, 2026-09-26 |
| Active installations | 700,000+ (WordPress.org); 780,000+ sites (vendor claim) | wordpress.org/plugins/popup-maker, 2026-09-26 |

## Overview

Popup Maker is the lead capture tool most WordPress sites already have installed. The WordPress.org directory lists it at more than 700,000 active installations with 4,508 ratings averaging 98 out of 100, and the vendor's own pages put the figure at over 780,000 sites. It was first listed in the directory in November 2014, and its about page describes it as the successor to Easy Modal, an earlier modal plugin, rebuilt from four and a half years of user feedback. It is made by Code Atlantic LLC, a fully remote Florida company that also sells the Content Control and User Menus plugins; the WordPress.org listing names Daniel Iser as the plugin's author.

The product works differently from the hosted tools in this category, and the difference is the reason to consider it. Popups are built and stored inside WordPress, rendered by the plugin, and paid for with an annual license rather than a pageview or visitor meter. Every plan, including the free one, lists unlimited popups, unlimited impressions, and unlimited theming, so a site's traffic can grow tenfold without the bill moving. The vendor's own line is that data stays on your server and that there are no traffic limits.

The free plugin is genuinely useful: popups open automatically on a delay, on a click of any element, or on a form submission, targeting covers posts, pages, custom post types, categories, tags, and custom taxonomies, and cookie rules control how often a visitor sees a popup. It integrates with the major form plugins, including Gravity Forms, WPForms, Ninja Forms, Contact Form 7, Fluent Forms, Formidable Forms, Forminator, and Elementor Pro Forms, and any embed form from Mailchimp, AWeber, ConvertKit, or similar services can be pasted in. What it does not do on the free plan is the thing most popup buyers want first: exit intent and scroll triggers are Pro features.

The vendor has recently replaced its old model of individual paid add-ons with two bundles. Pro, at $99 a year for one site, adds exit intent, scroll triggers, analytics, geolocation, browser, role, and schedule targeting, forced interaction, call-to-action tracking, and a FluentCRM integration. Pro+, at $249 a year, adds revenue attribution that connects a popup to actual WooCommerce, Easy Digital Downloads, or LifterLMS purchases, along with cart, discount, upsell, and cross-sell actions. Both are sold with a 40 percent first-year discount described as a limited-time launch special, and a one-time lifetime license is offered on a separate page.

## How it works

1. You install the free plugin from the WordPress plugin directory, or download it from the vendor site. It requires WordPress 6.7 or later and PHP 7.4 or later. Paid features arrive by installing the Pro or Pro+ extension and entering a license key bought from wppopupmaker.com.

2. You create a popup as a WordPress post type, writing its content in the block editor or a classic editor and styling it with a popup theme that controls overlay, container, close button, and animation. Themes are reusable, so a site-wide look is set once. Forms from a supported form plugin or an email provider's embed code go inside the popup content.

3. You attach triggers and conditions. Triggers decide when a popup opens: automatically after a delay, on a click of a CSS selector, after a form submission, and, with Pro, on exit intent or scroll depth. Conditions decide where and for whom: specific posts, pages, taxonomies, or the front page on the free plugin, and URL patterns, user roles, login status, geolocation, browser, operating system, referrer, schedules, previous popup interactions, and ecommerce cart and purchase rules on the paid tiers. Cookies decide how often the popup reappears.

4. Submissions go wherever the form plugin or email provider embed sends them, which means Popup Maker is rarely the system of record for a lead. Pro adds an analytics dashboard with views, clicks, and conversions per popup and a FluentCRM integration for tagging and automations; Pro+ adds revenue attribution that reports the sales each popup influenced in WooCommerce, Easy Digital Downloads, or LifterLMS.

## Best for

WordPress sites, especially content sites, membership sites, course creators on LifterLMS, and WooCommerce stores, that want popups without a traffic-based bill and are happy for lead capture to run through the form plugin they already use.

## Not the right fit for

- Sites not built on WordPress; there is no hosted or JavaScript-snippet version for Shopify, Wix, Squarespace, or custom stacks.
- Teams that want built-in A/B testing; split testing does not appear in the free plugin's feature list or in the Pro and Pro+ plan descriptions.
- Marketers who want to launch popups without touching WordPress admin, or who need a visual drag-and-drop canvas like the hosted builders; popups are built as WordPress posts with themes.
- Buyers who want exit intent for free; it is a Pro feature at $99 a year per site after the first-year discount.
- Agencies that expect one license to cover unlimited client sites; multi-site licenses are sold in blocks of 5, 25, 50, and 100 sites.

## Features

### Free plugin

The WordPress.org version, which is where most of the install base lives.

- **Unlimited popups and impressions**: No cap on the number of popups, how often they are shown, or the traffic behind them, on the free plugin as on the paid tiers.
- **Popup themes**: Reusable styling for overlay, container, title, close button, and animation, so every popup on a site can share one look.
- **Auto-open, click, and form-submission triggers**: Open after a delay, when any element matching a CSS selector is clicked, or when a form is submitted, which covers most announcement and click-to-open use.
- **Content targeting conditions**: Show or hide popups by post, page, custom post type, category, tag, custom taxonomy, and front page or blog page.
- **Cookie controls**: Set how long before a popup can show again, if ever, which is the main defense against popup fatigue.
- **Form plugin integrations**: Open or close popups on submission with Gravity Forms, WPForms, Ninja Forms, Contact Form 7, Fluent Forms, Formidable Forms, Forminator, Elementor Pro Forms, WS Form, Mailchimp for WordPress, and others.
- **Email provider embed forms**: Paste a form built in Mailchimp, AWeber, ConvertKit, GetResponse, Constant Contact, MailPoet, FluentCRM, HubSpot, or a similar service directly into a popup.
- **Responsive layouts and positioning**: Centered, corner, or custom positions with slide, fade, and other animations, built to render on mobile.

### Pro

The tier that turns a modal plugin into a lead capture tool.

- **Exit-intent trigger**: Open a popup when a visitor moves to leave, the single most used trigger in the category and the most common reason to upgrade.
- **Scroll trigger**: Fire a popup when a visitor reaches a set scroll depth, useful for long-form content upgrades.
- **Advanced targeting**: URL patterns, user role, login status, geolocation, browser and operating system, referrer, scroll depth, previous popup interactions, and scheduling by date and time.
- **Popup analytics**: Views, clicks, and conversions per popup in a reporting dashboard and WordPress dashboard widgets.
- **Forced interaction**: Require a visitor to act on a popup before continuing, for notices that must be acknowledged such as age verification.
- **Call-to-action management**: Create, track, and export unlimited trackable CTAs with conversion reporting and vanity URLs.
- **Bulk operations and export/import**: Enable, disable, and duplicate popups in bulk, and move winning campaigns between sites.
- **FluentCRM integration**: Tag contacts, add them to lists, and trigger automations in FluentCRM when a popup converts.

### Pro+

Commerce and course features, and the revenue attribution the vendor leads with.

- **Revenue attribution**: Track the actual sales each popup generated, from interaction to purchase, reported in dollars per campaign, popup, and CTA.
- **WooCommerce integration**: Add to cart, apply discounts, trigger upsells, cross-sells, and cart abandonment offers, and target by purchase history and cart rules.
- **Easy Digital Downloads integration**: The same cart, discount, upsell, and attribution actions for EDD stores, described by the vendor as full parity with WooCommerce.
- **LifterLMS integration**: Enroll students, award achievements, apply discounts, and track enrollment revenue per popup.

## Use cases

- **Blogger or publisher on WordPress with heavy traffic**: The site serves a few hundred thousand pageviews a month, and every hosted popup tool quotes a price that rises with traffic, while the list itself earns relatively little per subscriber. Outcome: The free plugin runs content-upgrade and newsletter popups with the site's existing form plugin at no cost; Pro at $99 a year adds exit intent and scroll triggers, and the bill does not move as traffic grows.
- **WooCommerce store owner**: The store wants cart abandonment offers and upsells, and wants to know which popups actually produce revenue rather than just opt-ins. Outcome: Pro+ at $249 a year adds cart and discount actions, upsell and cross-sell popups, and revenue attribution that reports sales per popup inside WordPress.
- **Course creator on LifterLMS**: Visitors read free lessons but rarely enroll, and the creator wants an enrollment offer shown at the right moment. Outcome: Pro+ enrolls students and applies discounts directly from a popup and tracks the enrollment revenue each popup generated.
- **Small agency maintaining client WordPress sites**: Several clients need the same exit-intent offer pattern, and a hosted tool would mean a separate subscription and snippet per client. Outcome: A five-site Pro license at $249 a year (after a $149 first year) covers five client sites, and export and import move a proven popup from one site to the next.

## Pricing

Freemium WordPress plugin. The core plugin is free on WordPress.org. Paid Pro and Pro+ licenses are annual, per site count, and auto-renew; there is no monthly option and no traffic or impression meter on any plan. A one-time lifetime license is sold on a separate page.

- **Free**: $0 forever. Unlimited popups, impressions, and themes; Auto-open, click, and form-submission triggers; Post, page, and taxonomy targeting with cookie controls; Integrations with the major WordPress form plugins. The vendor positions the free plugin as its trial; there is no time-limited trial of the paid tiers.
- **Pro**: $99 per year for one site ($59.40 first year). Exit-intent and scroll triggers; Advanced targeting: user role, geolocation, browser, referrer, scheduling; Analytics dashboard and CTA tracking; FluentCRM integration, forced interaction, bulk operations, export and import. Multi-site: 5 sites $249 per year, 25 sites $599, 50 sites $999, 100 sites $1,299 ($149, $359, $599, and $779 in the first year).
- **Pro+**: $249 per year for one site ($149.40 first year). Everything in Pro; Revenue attribution and revenue reporting per popup and CTA; WooCommerce and Easy Digital Downloads cart, discount, upsell, and cross-sell actions; LifterLMS enrollment, achievement, and discount actions. Marked most popular. Multi-site: 5 sites $599 per year, 25 sites $1,299, 50 sites $1,999, 100 sites $2,499 ($359, $779, $1,199, and $1,499 in the first year).
- **Pro Lifetime**: $299 one-time, single site. All Pro features; Updates for the life of the site; Three years of support included; Staging site allowed. Sold on a separate lifetime-deal page as a limited-time offer. Pro+ Lifetime is $749 on the same terms.

Billing notes:

- Licenses are annual and renew automatically. Cancelling stops the renewal; the extension keeps working after expiry, but updates and support stop.
- The 40 percent discount applies to the first year only for new customers and is labeled a limited-time launch special, so budget at the renewal price: $99 for Pro and $249 for Pro+ on one site.
- There is no traffic, pageview, or impression meter on any plan, which is the structural difference from every hosted tool in this category.
- A 30-day money-back guarantee applies to purchases.
- Upgrading from Pro to Pro+ within the first year credits the Pro purchase, per the pricing FAQ.
- Legacy customers who bought the older individual extensions keep them working; the vendor says there is no forced migration.

Value assessment: For a WordPress site, this is the best price-to-traffic ratio in the category by a distance, because traffic does not enter the price at all. The free plugin handles click-to-open popups, announcements, and content-targeted signup offers with no bill, and $99 a year buys exit intent, scroll triggers, analytics, and advanced targeting for a site of any size, where a hosted tool metered on pageviews would charge that much in a month or two at scale. Pro+ at $249 a year is the cheapest path in the category to popup-level revenue attribution for WooCommerce. The costs are elsewhere: no A/B testing, no life outside WordPress, a builder that is less visual than the hosted tools, and lead handling that depends on the form plugin you pair it with.

### Entry price history

Dates are when SaaSTracker checked the vendor's published pricing, not when the vendor changed it.

Entry price first recorded on 26 September 2026. It will be re-checked when this category next comes round the rotation.

| Checked | Entry price | Normalised | Event | Note |
| --- | --- | --- | --- | --- |
| 2026-09-26 | Free core plugin; Pro from $99 per year for one site ($59.40 in the first year with the 40 percent launch discount), annual billing only | $99 monthly, flat | recorded |  |

## Strengths

- No traffic meter on any plan, so the cost is flat whether the site serves ten thousand or ten million pageviews.
- A genuinely useful free plugin with unlimited popups and impressions, installed on more than 700,000 sites per WordPress.org.
- Among the most reviewed WordPress plugins in the category: 4,508 ratings on WordPress.org averaging 98 out of 100, with 4,278 five-star reviews.
- Deep WordPress fit: targeting by post type, taxonomy, user role, and login status, and integrations with nearly every major form plugin.
- Pro+ revenue attribution for WooCommerce, Easy Digital Downloads, and LifterLMS at $249 a year, which hosted tools charge far more for.
- Data stays in the WordPress database rather than on a third-party popup vendor's servers.
- Actively maintained: version 1.25.0 was released on September 11, 2026, with the source on GitHub and a Patchstack vulnerability disclosure program.

## Limitations

- WordPress only; there is no version for Shopify, Wix, Squarespace, or custom sites.
- No A/B testing is listed on any plan, which leaves offer testing to manual comparisons of analytics.
- Exit intent and scroll triggers require Pro, so the free plugin is closer to a modal tool than a full lead capture tool.
- The editor is WordPress-native rather than a drag-and-drop canvas, so design flexibility depends on the block editor and theme settings.
- Popup Maker does not store or sync leads itself on the free plugin; capture runs through a separate form plugin or email provider embed.
- Pricing has been restructured recently, with a first-year discount, a separate lifetime page, and legacy plans still visible on it, which makes the true renewal cost easy to misread.
- Every popup plugin adds front-end scripts; the plugin runs on your own hosting, so performance depends on your server as well as the plugin.

## Comparisons

- **Popup Maker vs OptinMonster**: The two best-known WordPress popup names, with opposite business models. OptinMonster is a hosted service connected through a plugin, with a deeper rules engine, a larger template library, and A/B testing on higher tiers, priced on campaign impressions and sites with introductory pricing that renews at list. Popup Maker runs inside WordPress, charges a flat annual license with no traffic meter, and costs nothing for the basics. Choose OptinMonster for testing and campaign polish; choose Popup Maker when traffic is high, budget is fixed, and WordPress is the only platform.
- **Popup Maker vs Poptin**: Poptin gives every feature, including exit intent and A/B testing, on every plan and meters unique monthly visitors, with a free plan for 1,000 visitors. Popup Maker holds exit intent back for Pro but never meters traffic, and it only works on WordPress. For a small site that wants split testing, Poptin is better; for a WordPress site past Poptin's free tier, Popup Maker's $99 a year is less than Poptin's cheapest paid plan, and the gap widens as traffic grows.
- **Popup Maker vs OptiMonk**: OptiMonk is the ecommerce personalization specialist, with AI-generated variants, product page personalization, and A/B testing on every plan including a free tier of 10,000 pageviews. Popup Maker Pro+ is the WordPress-native alternative for WooCommerce, with cart actions and revenue attribution for a flat $249 a year and no pageview meter. A Shopify store should look at OptiMonk; a WooCommerce store that wants revenue per popup without a traffic bill should look at Popup Maker.
- **Popup Maker vs Sumo**: Both began as free list-building tools for bloggers. Sumo is platform-agnostic, sends email itself, and limits its free and paid plans by sites, pageviews, and emails. Popup Maker is WordPress only and sends nothing, but its free plugin has no traffic limit, and its paid tiers add exit intent and targeting without a meter. For a WordPress blog that already has an email platform, Popup Maker is the more capable free option.

## Pairs well with

Popup Maker is a lead capture tool, and a team running it still has 7 neighbouring categories to staff. The pick in each is Framer for landing page builders, Resend for email service providers, Mailmodo for marketing automation, Microsoft Clarity for CRO & experimentation, HubSpot CRM for sales CRM, Postscript for SMS marketing and Triple Whale for GTM analytics, each the leading tool in that category on published criteria.

| Category | Ideal pairing | Because | Benefit |
| --- | --- | --- | --- |
| Landing Page Builders | [Framer](https://saastracker.org/products/framer) (Innovation) | Popup Maker is built for lead capture, not landing pages. Framer adds bandwidth-based pricing rather than visitor-based pricing. | A campaign page ships the same afternoon without waiting on an engineer. |
| Email Service Providers | [Resend](https://saastracker.org/products/resend) (Innovation) | Popup Maker lists Popup Maker does not store or sync leads itself among its limits. Resend adds best developer experience in transactional email by a wide margin. | An opt-in audience is owned rather than rented, and reaching it costs nothing per send. |
| Marketing Automation | [Mailmodo](https://saastracker.org/products/mailmodo) (Innovation) | Popup Maker is built for lead capture, not automation. Mailmodo adds in-email form and rating blocks. | Follow-up fires off behaviour rather than a calendar, so nobody is chased at the wrong moment. |
| CRO & Experimentation | [Microsoft Clarity](https://saastracker.org/products/microsoft-clarity) (Ease of Use) | Popup Maker is built for lead capture, not CRO. Microsoft Clarity adds unlimited projects and unlimited team members. | Page changes get tested rather than argued about, and the winner is measured. |
| Sales CRM | [HubSpot CRM](https://saastracker.org/products/hubspot-crm) (Category Leader) | Popup Maker is built for lead capture, not CRM. HubSpot CRM adds free unlimited view-only seats. | Every conversation ends up on a record, so a rep leaving does not take the pipeline with them. |
| SMS Marketing | [Postscript](https://saastracker.org/products/postscript) (Category Leader) | Popup Maker is built for lead capture, not SMS. Postscript adds shopify-native data model. | The urgent message gets read within minutes, on the one channel almost nobody ignores. |
| GTM Analytics | [Triple Whale](https://saastracker.org/products/triple-whale) (Innovation) | Popup Maker is built for lead capture, not analytics. Triple Whale adds a real free plan with first and last click attribution. | Spend gets attributed to revenue, so the channel that works is the one that gets funded. |

Pairings follow the SaaSTracker methodology (https://saastracker.org/methodology): the leading tool in each complementary category, chosen on published criteria. Placement cannot be purchased.

## Implementation

- Setup time: Minutes to install and a first popup within the hour. Install from the plugin directory, create a popup, pick a theme, set a trigger and conditions, and paste in a form from your form plugin. Pro and Pro+ add a license key and extension install.
- Learning curve: Low for WordPress users, moderate for anyone new to WordPress. Themes, triggers, conditions, and cookies are four separate concepts, and the cookie settings are the part new users most often get wrong, which the vendor's documentation covers directly.
- Onboarding: Fully self-serve. The vendor provides documentation, getting-started guides, a troubleshooting guide for a popup that will not open, a Chrome debug extension, and a ticketed support form, plus the free WordPress.org support forum.
- Migration: Moving from a hosted popup tool means rebuilding popups as WordPress posts and pointing forms at your existing form plugin or email provider; there is no importer from other vendors. Popup Maker's own export and import move popups between WordPress sites. Remove the previous vendor's script before launch so visitors do not see two overlays.

## Platform, API & security

- Platforms: WordPress plugin (WordPress 6.7 or later, PHP 7.4 or later), WooCommerce, Easy Digital Downloads, LifterLMS
- API: No hosted API. As a WordPress plugin it exposes PHP functions, classes, actions, and filters documented in the vendor's developer docs, and the source is on GitHub.
- Compliance: GPL-licensed open source core, Data stored in the site's own WordPress database
- Data residency: Wherever the WordPress site is hosted; the vendor states that data stays on your server.
- SSO: Not applicable; access follows WordPress user accounts and roles.
- Security notes: Security vulnerabilities are reported through the Patchstack Vulnerability Disclosure Program, which handles verification and CVE assignment. Because the plugin runs on your server, patching depends on keeping the plugin updated; the vendor warns against nulled copies that cannot receive security updates.

## Support

- Channels: Ticketed support form, WordPress.org support forum, Documentation and guides, Community page
- Documentation: Documentation at wppopupmaker.com/docs covering triggers, conditions, cookies, and troubleshooting, a developer reference for functions, actions, and filters, a public changelog, and a Chrome extension for debugging popups.
- Community: The WordPress.org listing carries 4,508 ratings, and the vendor runs a conversion optimization community linked from the plugin page. The plugin is translated through translate.wordpress.org.

## Company

- Founded: 2014
- Headquarters: East Palatka, Florida, United States
- Ownership: Privately held by Code Atlantic LLC
- Employees: Not disclosed; the parent company describes itself as a fully remote team
- Funding: No outside funding disclosed. Founding year is a proxy: the plugin was first listed on WordPress.org on November 17, 2014, and the vendor's about page describes Popup Maker as the successor to an earlier plugin, Easy Modal, without giving a company founding date.

Timeline:

- 2014: Popup Maker is first listed in the WordPress.org plugin directory in November, rebuilt from the earlier Easy Modal plugin.
- 2015: The vendor reports more than 20,000 websites using the plugin within its first year.
- 2026: Version 1.25.0 released in September; paid tiers published as Pro at $99 and Pro+ at $249 a year in place of individual extensions; WordPress.org lists 700,000-plus active installations and the vendor reports over 780,000 sites.

## Integrations

Gravity Forms, WPForms, Ninja Forms, Contact Form 7, Fluent Forms, Formidable Forms, Forminator, Elementor Pro Forms, WS Form, Mailchimp for WordPress, FluentCRM, WooCommerce, Easy Digital Downloads, LifterLMS, Mailchimp, AWeber, ConvertKit, GetResponse, and Constant Contact embed forms

## FAQ

### What is Popup Maker?

Popup Maker is a WordPress plugin for creating popups, slide-ins, notification bars, and modal forms. The core plugin is free on WordPress.org with unlimited popups and impressions, and paid Pro and Pro+ licenses add exit intent, scroll triggers, analytics, advanced targeting, and revenue attribution for WooCommerce, Easy Digital Downloads, and LifterLMS.

### Is Popup Maker free?

The core plugin is free with no time limit, no cap on popups or impressions, and no traffic meter. It includes auto-open, click, and form-submission triggers, content targeting, cookie controls, and form plugin integrations. Exit intent and scroll triggers require Pro.

### How much does Popup Maker Pro cost?

Pro is $99 per year for one site and Pro+ is $249 per year, billed annually with no monthly option. New customers currently get 40 percent off the first year ($59.40 and $149.40), described as a limited-time launch special. Multi-site licenses run from $249 a year for five sites on Pro to $2,499 a year for 100 sites on Pro+, and a one-time lifetime license is $299 for Pro or $749 for Pro+ on a single site.

### Does Popup Maker charge by traffic or pageviews?

No. Every plan lists unlimited popups and unlimited impressions, and the price depends only on the tier and the number of sites. That is the main structural difference from hosted popup tools, which meter pageviews, visitors, or impressions.

### Does Popup Maker have exit intent?

Yes, on Pro and Pro+. The free plugin opens popups on a delay, a click, or a form submission; exit-intent and scroll triggers are listed as Pro features.

### Does Popup Maker support A/B testing?

A/B testing is not listed in the free plugin's features or in the Pro and Pro+ plan descriptions. Pro includes analytics on views, clicks, and conversions per popup, which lets you compare popups manually, but there is no built-in split testing.

### Does Popup Maker work on Shopify, Wix, or Squarespace?

No. It is a WordPress plugin and requires WordPress 6.7 or later. Sites on other platforms need a hosted popup tool that installs by JavaScript snippet.

### What happens if I stop paying for Pro?

Licenses renew yearly unless cancelled. If a license expires, the extension keeps working, but you stop receiving updates and support. There is also a 30-day money-back guarantee on purchases.

### Who makes Popup Maker?

Code Atlantic LLC, a Florida company that describes itself as a fully remote team and also makes the Content Control and User Menus plugins. The WordPress.org listing names Daniel Iser as the plugin's author.

### What should I pair Popup Maker with?

Popup Maker is a lead capture tool, and a team running it still has 7 neighbouring categories to staff. The pick in each is Framer for landing page builders, Resend for email service providers, Mailmodo for marketing automation, Microsoft Clarity for CRO & experimentation, HubSpot CRM for sales CRM, Postscript for SMS marketing and Triple Whale for GTM analytics, each the leading tool in that category on published criteria.

### What do I pair with Popup Maker for Landing Page Builders?

Framer. Popup Maker is built for lead capture, not landing pages. Framer adds bandwidth-based pricing rather than visitor-based pricing.

### Is Popup Maker enough on its own?

For lead capture, yes. Popup Maker does not cover email service providers, marketing automation and CRO & experimentation, and its own profile says so; Resend, Mailmodo and Microsoft Clarity are the tools that fill those gaps.

## Editorial verdict

Popup Maker is the obvious first stop for any WordPress site, for a reason no hosted competitor can match: traffic never enters the price. The free plugin handles click-to-open popups, announcements, and content-targeted signup offers at no cost on a site of any size, $99 a year adds exit intent, scroll triggers, analytics, and serious targeting, and $249 a year adds WooCommerce, Easy Digital Downloads, and LifterLMS revenue attribution that hosted tools charge far more for. Its 700,000-plus installs and near-perfect WordPress.org rating show it works. The trade-offs are real, though: it lives only on WordPress, it has no A/B testing, the builder is less visual than the hosted canvases, and lead capture depends on the form plugin you pair it with. For a high-traffic WordPress site that wants exit intent without a meter, buy Pro. For anyone who tests offers systematically or runs on Shopify, look elsewhere.

---

Source: SaaSTracker (https://saastracker.org), an independent editorial project. This profile is compiled from public information, carries no peer reviews or paid placement, and was last reviewed 2026-09-26. Awards are judged on published criteria: https://saastracker.org/methodology