# What pairs well with PostHog > PostHog is a analytics tool, and a team running it still has 7 neighbouring categories to staff. The pick in each is Less Annoying CRM for sales CRM, Adzooma for paid ads management, Keywords Everywhere for SEO & content marketing, Durable for landing page builders, Dataddo for customer data platforms, WhatConverts for call tracking & attribution and Microsoft Clarity for CRO & experimentation, each the leading tool in that category on published criteria. - Profile: https://saastracker.org/products/posthog - Category: GTM Analytics (https://saastracker.org/categories/gtm-analytics) - Web version: https://saastracker.org/products/posthog/stack ## The stack, category by category | Category | Ideal pairing | Because | Benefit | | --- | --- | --- | --- | | Sales CRM | [Less Annoying CRM](https://saastracker.org/products/less-annoying-crm) (Ease of Use) | PostHog sends buyers elsewhere for packaged B2B revenue attribution against CRM pipeline. Less Annoying CRM adds unlimited contacts, pipelines, and custom fields at the base. | Every conversation ends up on a record, so a rep leaving does not take the pipeline with them. | | Paid Ads Management | [Adzooma](https://saastracker.org/products/adzooma) (Ease of Use) | PostHog lists self-hosting is nominally possible but the supported Hobby build is explicitly among its limits. Adzooma adds SEO and web-vitals scorecards. | Budget moves to what converts without somebody logging into three ad platforms every morning. | | SEO & Content Marketing | [Keywords Everywhere](https://saastracker.org/products/keywords-everywhere) (Ease of Use) | PostHog is built for analytics, not SEO. Keywords Everywhere adds a large amount of the extension. | Pages get written for demand that already exists, and ranking movement is visible rather than guessed. | | Landing Page Builders | [Durable](https://saastracker.org/products/durable) (Ease of Use) | PostHog lists product surface expands fast among its limits. Durable adds fastest path from nothing to a live. | A campaign page ships the same afternoon without waiting on an engineer. | | Customer Data Platforms | [Dataddo](https://saastracker.org/products/dataddo) (Ease of Use) | PostHog lists no packaged B2B revenue attribution among its limits. Dataddo adds predictable per-flow pricing with unlimited users and sources. | Events get collected once and sent everywhere, instead of a tag per destination. | | Call Tracking & Attribution | [WhatConverts](https://saastracker.org/products/whatconverts) (Ease of Use) | PostHog is built for analytics, not call tracking. WhatConverts adds one-click lead qualification. | Phone calls get attributed to the campaign that caused them, like every other conversion. | | CRO & Experimentation | [Microsoft Clarity](https://saastracker.org/products/microsoft-clarity) (Ease of Use) | PostHog is built for analytics, not CRO. Microsoft Clarity adds automatic machine learning insights. | Page changes get tested rather than argued about, and the winner is measured. | ### Less Annoying CRM for Sales CRM PostHog sends buyers elsewhere for packaged B2B revenue attribution against CRM pipeline. Less Annoying CRM adds unlimited contacts, pipelines, and custom fields at the base. Every conversation ends up on a record, so a rep leaving does not take the pipeline with them. One plan at $15 per user per month with every feature included, which eliminates tier anxiety, add-on creep, and upgrade negotiations entirely. HubSpot CRM holds Category Leader here, and is worth weighing if that is closer to the problem PostHog leaves open. ### Adzooma for Paid Ads Management PostHog lists self-hosting is nominally possible but the supported Hobby build is explicitly among its limits. Adzooma adds SEO and web-vitals scorecards. Budget moves to what converts without somebody logging into three ad platforms every morning. Owned by ClickTech, which built Adzooma as its first product rather than acquiring it, holds Google Channel Partner status since 2017, and was named Microsoft Advertising Global Rising Star of the Year in 2021. Optmyzr holds Category Leader here, and is worth weighing if that is closer to the problem PostHog leaves open. ### Keywords Everywhere for SEO & Content Marketing PostHog is built for analytics, not SEO. Keywords Everywhere adds a large amount of the extension. Pages get written for demand that already exists, and ranking movement is visible rather than guessed. Credit metering is completely literal at one credit per keyword, with no charges for viewing reports or applying filters. Semrush holds Category Leader here, and is worth weighing if that is closer to the problem PostHog leaves open. ### Durable for Landing Page Builders PostHog lists product surface expands fast among its limits. Durable adds fastest path from nothing to a live. A campaign page ships the same afternoon without waiting on an engineer. The custom domain is included with a paid subscription rather than being a separate line item, and the free plan is permanent rather than a trial. Unbounce holds Category Leader here, and is worth weighing if that is closer to the problem PostHog leaves open. ### Dataddo for Customer Data Platforms PostHog lists no packaged B2B revenue attribution among its limits. Dataddo adds predictable per-flow pricing with unlimited users and sources. Events get collected once and sent everywhere, instead of a tag per destination. Delivers directly into dashboards and spreadsheets, not only warehouses, which matches how small businesses work. ### WhatConverts for Call Tracking & Attribution PostHog is built for analytics, not call tracking. WhatConverts adds one-click lead qualification. Phone calls get attributed to the campaign that caused them, like every other conversion. Answers the question no phone system in this category can answer: which ad, campaign, and keyword produced this specific phone call. ### Microsoft Clarity for CRO & Experimentation PostHog is built for analytics, not CRO. Microsoft Clarity adds automatic machine learning insights. Page changes get tested rather than argued about, and the winner is measured. Unlimited projects and unlimited team members, which makes it the obvious default for agencies and for companies with many small sites. ## Not a substitute for A buyer chooses between these and PostHog rather than running both, so nothing here is paired across them. - **Product Analytics & Session Replay** (https://saastracker.org/categories/product-analytics): Product analytics tools track what users do inside an application, funnels, retention, feature adoption, and session replay, so teams can see where activation breaks rather than guessing. - **Client Reporting Dashboards** (https://saastracker.org/categories/agency-reporting): Client reporting platforms pull metrics from ad, analytics, SEO, social, and CRM sources into automated dashboards and scheduled white-label reports, replacing the monthly spreadsheet an agency assembles by hand. ## FAQ ### What is the best stack to run with PostHog? PostHog is a analytics tool, and a team running it still has 7 neighbouring categories to staff. The pick in each is Less Annoying CRM for sales CRM, Adzooma for paid ads management, Keywords Everywhere for SEO & content marketing, Durable for landing page builders, Dataddo for customer data platforms, WhatConverts for call tracking & attribution and Microsoft Clarity for CRO & experimentation, each the leading tool in that category on published criteria. ### What do I pair with PostHog for Sales CRM? Less Annoying CRM. PostHog sends buyers elsewhere for packaged B2B revenue attribution against CRM pipeline. Less Annoying CRM adds unlimited contacts, pipelines, and custom fields at the base. Every conversation ends up on a record, so a rep leaving does not take the pipeline with them. ### How many tools do I need alongside PostHog? PostHog sits next to 7 other categories in a working analytics stack, and its own profile names the gap each one fills. Most teams staff the first two or three and add the rest as the motion grows. ### Do I need Product Analytics & Session Replay as well as PostHog? No. Product Analytics & Session Replay and Client Reporting Dashboards are categories a buyer chooses between rather than alongside PostHog, so pairing across them would mean buying both halves of a decision already made. ### Is Microsoft Clarity worth adding alongside PostHog? PostHog is built for analytics, not CRO. Microsoft Clarity adds automatic machine learning insights. Page changes get tested rather than argued about, and the winner is measured. --- Source: SaaSTracker (https://saastracker.org), an independent editorial project. Pairings are the leading tool in each complementary category, chosen on published criteria: https://saastracker.org/methodology. Placement cannot be purchased.