# Presspage

> Presspage is a corporate PR platform that combines a hosted, branded online newsroom, email-based press release distribution to your own and licensed journalist contacts, and a shared inbox for handling media inquiries. It is sold to communications departments on annual contracts starting at roughly 20,000 euros a year, with no free plan, no public self-serve checkout, and no monthly option.

- Category: PR & Media Outreach (https://saastracker.org/categories/pr-media-outreach)
- Website: https://presspage.com
- Starting price: From 20,000 euros per year (roughly $22,000) on the Business plan
- Free plan: No
- Free trial: No
- Founded: 2008, HQ: Amsterdam, Netherlands, Ownership: Acquired by Banyan Software (July 2025)
- Profile last reviewed: 2026-08-23
- Canonical profile: https://saastracker.org/products/presspage

## Overview

Most PR software sits on one side of a line. On one side are outreach tools that help you find journalists and pitch them. On the other are publishing tools that give a company somewhere credible to put its own announcements. Presspage started on the publishing side in 2011, selling a hosted newsroom that replaced the neglected press page buried three clicks deep on a corporate website, and has spent the years since adding the distribution and inquiry-handling layers around it.

The product is now sold as three named modules. Publish is the newsroom itself: a modular page builder on your own domain, a centralized media library, scheduled and embargoed releases, automated translation, and multi-newsroom auto-publishing for companies that run separate regional or brand newsrooms. Reach is distribution: branded email campaigns sent from your own sender address, subscription and list management, campaign analytics, and an optional add-on licensing roughly 1.2 million journalist contacts. Connect is media relations: a shared inquiry inbox where every incoming press request is logged, assigned, tracked, and answered from a pre-approved statement library, with AI drafting assistance and an inquiry archive.

The buyer Presspage designs for is a corporate communications team at an organization where a press release is a governed document: airlines, pharmaceutical companies, listed businesses filing financial news, brands with regional offices that all need to publish the same announcement in five languages on the same morning. Named customers on the company's own materials include Lufthansa, Booking.com, Bayer, and DP World. The features that justify the price are the ones that matter at that scale: embargo controls, restricted and confidential pages, investor relations publishing including webcasts and a Euronext LIVE integration, a crisis hub with redirect mode and a live blog, ISO 27001 certification, SSO, and IP whitelisting.

Presspage was acquired by Banyan Software in July 2025. Banyan is a permanent-hold acquirer that buys enterprise software companies and keeps them, which is a meaningfully different ownership signal from private equity that buys to resell in five years. The Amsterdam headquarters, the leadership team, and the CEO stayed in place. For a buyer evaluating a long contract, the ownership change reads as continuity rather than disruption, but it is worth noting that a permanent-hold owner typically optimizes for steady margin rather than aggressive product expansion.

The honest framing for a small business reading this directory: Presspage is not a small-business purchase. There is no free plan, no trial you can start with a credit card, and no monthly tier. The entry point is an annual contract in the low five figures of euros, negotiated through a demo, with a scoped implementation project attached. A company with a three-person marketing team and no dedicated communications function will find better value in a self-serve newsroom tool or, for many use cases, a well-built page on the website it already owns.

## How it works

1. Every deployment starts with an implementation project rather than a signup. Presspage scopes the newsroom design against your brand, configures the custom domain, sets up email sender authentication, and migrates existing releases and media assets. The Business plan uses a standardized implementation process; Enterprise gets a customized one. Expect weeks, not hours, before the newsroom goes live.

2. Publishing runs through the newsroom back end. A release is drafted in the editor with an AI content assistant available, attached to assets from the centralized media library, tagged to topics, optionally translated automatically, and scheduled. Visibility is a first-class setting: a page can be public, embargoed to a named set of contacts ahead of publication, restricted to internal viewers, or marked confidential, with the status label displayed above the page title so nobody publishes something they should not.

3. Distribution reads from the same content. The release is formatted into a branded email campaign with a drag-and-drop editor, sent to owned distribution lists from your own sender address, and scheduled with global timezone handling so an embargo does not break in one market. Opens, clicks, and asset downloads are tracked per campaign, and the licensed media database add-on lets you filter the wider journalist pool by beat, region, and industry if you need contacts beyond the ones you own.

4. Inquiries land in Connect. Incoming media requests are logged automatically rather than scattered across individual inboxes, routed and prioritized with notifications, and answered from an on-brand reply domain using pre-approved statements. Every exchange stays attached to the journalist's record, so the next person to handle that reporter can see the full history. The archive is capped at one year on the Business plan and unlimited on Enterprise, which is the single most consequential difference between the two tiers for a regulated business.

5. Crisis work uses the same stack under different rules. The crisis hub combines a live blog for rolling updates, redirect mode to point the whole newsroom at a single statement, dark sites prepared in advance, and shared inquiry visibility so the team can see who is handling which reporter and what has already been said. Presspage Discover, in limited beta since February 2026, adds media-attention spike detection and competitive benchmarking on top.

## Best for

Corporate and enterprise communications teams that publish governed announcements at volume, run regional or multilingual newsrooms, handle regular inbound press inquiries, and need embargo, investor relations, and crisis controls with ISO 27001 and SSO behind them.

## Not the right fit for

- Small businesses and startups; the entry contract is roughly 20,000 euros a year with no free plan, no trial you can self-start, and no monthly billing option.
- Teams whose main job is pitching rather than publishing; Presspage helps you send and track, but it is not a pitch-discovery or journalist-request marketplace.
- Anyone who wants a wire service; Presspage sends from your own domain to your own lists and does not syndicate to news aggregator networks the way a paid wire does.
- Companies that want the newsroom to live inside their existing CMS; Presspage hosts the newsroom on its own platform under your domain, which is the architecture, not a setting.
- Buyers who need deep, code-level design control; several reviewers report wanting direct access to CSS and the underlying markup and not getting it.
- Media monitoring and coverage measurement as the primary need, which is a separate category and a separate vendor.

## Features

### Publish: newsroom and content

The hosted, branded newsroom that the rest of the platform feeds.

- **Modular newsroom builder**: The newsroom is assembled from configurable modules (release feeds, press kits, company facts, topic filters, social walls) rather than hand-coded, so a comms manager can restructure it without a developer.
- **Custom domain hosting**: The newsroom runs on your own subdomain with your branding, so links in a press release point at your property rather than a vendor's, which matters for both credibility and SEO.
- **Unlimited newsroom publishing**: No cap on releases or stories published on either plan; the metered resources are custom website pages, email recipients, and inquiry archive length.
- **AI content assistant**: Drafting and rewriting help built into the editor, included on both tiers rather than sold as a premium add-on.
- **Automated translations**: Machine translation of releases into additional languages, aimed at teams running the same announcement across regional newsrooms on the same day.
- **Multi-newsroom auto-publishing**: One release can propagate to several newsrooms automatically, which is the feature that justifies the platform for companies with separate brand or country properties.
- **Scheduled publishing**: Releases queue for a specific publication time with global timezone handling, so a coordinated launch does not depend on someone being awake.
- **Embargo and private releases**: Advanced embargo, shipped February 2026, shares content with a named set of contacts ahead of publication while blocking everyone else, rather than relying on a journalist honoring a request.
- **Confidential and restricted pages**: Visibility status labels appear above the page title in the editor and on the publication page, with a direct link into permission settings, so a restricted page cannot quietly go public.

### Reach: distribution and media database

Branded email distribution from your own domain, with an optional licensed contact pool.

- **Unlimited email campaigns**: Campaign count is unlimited on both plans; the meter is monthly recipients, capped at 1,000 on Business and unlimited on Enterprise.
- **Drag-and-drop campaign editor**: Releases are formatted into branded press emails without HTML work, with three reusable templates on Business and unlimited on Enterprise.
- **Custom sender address**: Emails send from your own domain and reply to your own address, so the journalist sees the company rather than a distribution vendor.
- **Licensed media database**: An add-on on both plans, not included: roughly 1.2 million GDPR-compliant journalist contacts, filterable by beat, region, and industry.
- **Campaign analytics**: Opens, clicks, and asset downloads reported per campaign and per contact, which is the measurement layer that owned distribution gets and a wire service does not.
- **Owned contact CRM**: Unlimited owned contacts on both plans, with unlimited distribution lists, confidential lists visible only to selected users, and shared access for the rest of the team.
- **Subscription management**: Journalists and stakeholders can subscribe to specific topics or newsrooms and manage their own preferences, which keeps the owned list defensible under GDPR.

### Connect: media inquiries and crisis

A shared inbox and workflow for inbound press requests, including under pressure.

- **Shared inquiry management**: Every incoming media request is visible to the team with an owner, a status, and the full thread, replacing the pattern where three people answer the same reporter differently.
- **Automated inquiry logging**: Requests are captured and attached to the journalist record without anyone remembering to forward them, which is what makes the archive worth having.
- **AI-supported inquiry handling**: Response drafting assistance launched in February 2025, working from the inquiry context and the approved statement library rather than from a blank box.
- **Pre-approved statement library**: A PR knowledge base of cleared language that anyone on the team can answer from, which is the difference between a fast response and a legal review.
- **Inquiry analytics and archive**: Volume, response time, and topic reporting, backed by an archive limited to one year on Business and unlimited on Enterprise.
- **Crisis communication hub**: Live blog for rolling updates, redirect mode that points the newsroom at a single statement, and dark sites prepared before the incident rather than during it.

### Assets, investor relations, and governance

The parts of the platform that exist because the buyer is a regulated corporate.

- **Centralized media library**: Unlimited storage for images, video, logos, and documents, with advanced asset editing, so the newsroom is also the place journalists pull approved imagery from.
- **Investor relations publishing**: Integrated webcast publishing and real-time financial data display for companies disclosing results through the same newsroom they use for product news.
- **Euronext LIVE integration**: Available as an add-on on both plans for listed European companies that need regulated disclosure to flow through the newsroom.
- **User management and permissions**: Basic on the Business plan and advanced on Enterprise, covering global access management across markets and roles for large distributed comms teams.
- **Security controls**: ISO 27001:2022 certification, GDPR compliance, multi-factor authentication, single sign-on, and IP whitelisting are all included on both tiers rather than gated to Enterprise.
- **Presspage Discover**: A limited beta since February 2026: media attention spike detection and benchmarking against industry peers, the company's move toward measurement rather than just publishing.

## Use cases

- **Corporate communications director at a multinational manufacturer**: Product announcements have to publish simultaneously in six countries in four languages, and today each regional team copies the release into its own website CMS, producing versions that drift and go live hours apart. Outcome: One release is drafted centrally, auto-translated, and auto-published to six regional newsrooms at a scheduled time, with the media library serving the same approved imagery to every market and campaign analytics showing which region's journalist list actually opened it.
- **Head of media relations at an airline during a disruption event**: A weather-driven cancellation wave brings a hundred press inquiries in an afternoon, spread across four people's inboxes, with no shared view of what has already been said to whom. Outcome: Inquiries log into one queue with owners and statuses, replies draw from a pre-approved statement set, and redirect mode points the newsroom at a rolling live blog, so the same answer reaches every reporter and the archive shows exactly who was told what.
- **Investor relations manager at a Euronext-listed company**: Results disclosure currently lives in a separate IR microsite maintained by an external agency, disconnected from the corporate newsroom and expensive to change. Outcome: Financial news publishes through the same platform with embargo controls, integrated webcasts, real-time financial data, and the Euronext LIVE add-on, collapsing two vendors into one contract and one disclosure workflow.
- **Comms lead at a pharmaceutical company under regulatory scrutiny**: Some announcements must be shared with named journalists ahead of publication and must not leak, and some internal pages must never be publicly reachable, but the current website offers no reliable way to enforce either. Outcome: Advanced embargo restricts pre-publication access to a named contact list, confidential and restricted page labels are visible in the editor before anyone hits publish, and an unlimited inquiry archive on the Enterprise plan preserves the full record of what was said to which reporter.

## Pricing

Annual enterprise contract, quoted per customer. Two published plans, Business and Enterprise, with a starting price stated on the plans page and the final number scoped to the deployment. Access begins with a demo; there is no self-serve signup, no monthly billing, and no free tier. Implementation is a scoped project bundled into the contract, and both the licensed media database and the Euronext LIVE integration are paid add-ons on either plan.

- **Business**: From 20,000 euros per year. One newsroom on a custom domain, unlimited release publishing, three custom website pages; Unlimited email campaigns capped at 1,000 monthly recipients, three email templates; Media inquiry management with a one-year archive, basic user management; AI content assistant, crisis hub, embargo controls, ISO 27001, SSO, MFA, IP whitelisting; Standardized implementation and one annual training session. Described by the company as the essentials for a comms team executing a day-to-day strategy. The 1,000-recipient monthly cap and the one-year inquiry archive are the constraints most likely to force an upgrade.
- **Enterprise**: From 35,000 euros per year. Unlimited custom website pages, unlimited email recipients, unlimited email templates; Unlimited media inquiry archive and advanced user management across markets; Dedicated customer success manager, executive business reviews, industry benchmarking; Twelve hours a year of template change requests included rather than billed; Customized implementation rather than the standardized process. The full platform. The functional feature set overlaps heavily with Business; what you are mostly buying is the removal of caps and the service wrapper.

Add-ons:

- Global media database (Quoted add-on): Roughly 1.2 million GDPR-compliant journalist contacts, filterable by beat, region, and industry. Not included on either plan.
- Euronext LIVE integration (Quoted add-on): For listed European companies routing regulated disclosure through the newsroom. Available on both plans.
- Newsroom maintenance (Quoted add-on): Offered on the Enterprise plan for ongoing design and structural upkeep beyond the included change-request hours.

Billing notes:

- Prices are published in euros and the contract is annual; there is no monthly option and no way to buy without talking to sales.
- The published figures are floors, marked with a plus sign, and the company states pricing depends on your set-up, so a real quote can land well above the entry number.
- The licensed journalist database is an add-on on both plans, which means the headline price buys distribution to contacts you already own, not to the press at large.
- Business is capped at 1,000 email recipients a month; a single large send to a regional press list can consume that in one campaign.
- The one-year inquiry archive on Business is a compliance decision as much as a feature decision for any regulated business that may need the record later.
- Implementation is a scoped project, so the first-year cost includes onboarding effort that does not repeat in year two.
- Template change requests are billed separately on Business and included up to twelve hours a year on Enterprise, which is a real cost line for teams that iterate on newsroom design.

Value assessment: Judged against what it replaces at a large organization, an agency-maintained IR microsite, a separately licensed newsroom CMS, an email service pressed into press distribution, and a shared mailbox nobody owns, a 20,000 to 35,000 euro annual contract is defensible and often cheaper than the sum of those parts. Judged as a purchase a small business could make, it is out of reach by an order of magnitude, and the gap between Business and Enterprise is mostly caps and service rather than capability, which makes the entry tier a reasonable landing point for a mid-sized comms team rather than a stripped demo. The item to negotiate hardest is the media database add-on, since without it the platform distributes only to contacts you already have.

## Strengths

- One of the few products that treats the newsroom, distribution, and inbound inquiry handling as a single system rather than three tools with an export between them.
- Governance features that most PR tools do not attempt: advanced embargo with named-contact pre-access, confidential and restricted page labeling, and investor relations publishing including webcasts and a Euronext LIVE integration.
- Security is not tiered; ISO 27001:2022, SSO, MFA, and IP whitelisting are on the entry plan, which removes the usual enterprise-tax argument.
- Multi-newsroom auto-publishing with automated translation solves a genuinely hard problem for companies running regional or brand-specific press properties.
- Distribution runs from your own domain to your own lists with per-contact analytics, so you learn who actually opened the release rather than paying for undifferentiated wire syndication.
- The Banyan Software acquisition in July 2025 is a permanent-hold model rather than a private equity flip, and the Amsterdam leadership team stayed, which is a stability signal for a multi-year contract.
- Consistently strong review scores on service, with reviewers repeatedly praising the support and implementation teams rather than just the software.

## Limitations

- No free plan, no self-serve trial, and no monthly billing; the only way in is a demo followed by an annual contract from 20,000 euros, which puts it outside what most small businesses can buy.
- The licensed journalist database is a paid add-on on both plans, so the base contract distributes only to contacts you already own, a distinction that is easy to miss in a demo.
- The Business plan caps email at 1,000 recipients a month, which a single sizable press list can exhaust in one send.
- The inquiry archive on Business expires after one year, and for a regulated business the record of what was said to which reporter is exactly the thing you may need in year three.
- Reviewers on Capterra report the contact database and list-building interface is confusing to learn and that manipulating records in the CRM is functionally limited compared with a general-purpose CRM.
- Design control stops short of the code; at least one reviewer specifically wanted direct CSS access to the newsroom and did not get it, and template changes are billed hourly on the Business plan.
- The product's origins and defaults are European, and an American reviewer noted quirks that follow from that, from date and address conventions to the shape of the contact model.
- The newsroom is hosted on Presspage's platform under your domain rather than inside your own CMS, so content and design live outside whatever stack the rest of the website uses.
- Presspage Discover, the measurement and benchmarking layer, was still in limited beta as of February 2026, so coverage analytics remain a gap the platform does not fully close today.

## Comparisons

- **Presspage vs Agility PR Solutions**: Agility PR Solutions is built around the outbound and monitoring side: a large media database, pitching workflow, and coverage monitoring with reporting. Presspage is built around the owned side: the newsroom you publish to, the branded emails you send from your own domain, and the inquiries that come back. Agility answers who should I pitch and did we get covered; Presspage answers where does this live and who is handling the reporter. Teams with a genuine media-relations program often end up with something like both, and Presspage's journalist database being a paid add-on is the specific reason.
- **Presspage vs Anewstip**: Not really competitors, and the price gap makes that plain. Anewstip is a searchable index of journalists and their coverage, priced so an individual or a small agency can subscribe, and it exists to find the right reporter. Presspage is a five-figure annual platform for publishing and governing a corporate newsroom. A small business choosing between them is not actually choosing; Anewstip is the affordable answer to the discovery problem, and Presspage is only relevant once a company has a communications department and a compliance requirement.
- **Presspage vs Prezly**: The closest direct comparison in the category and the one worth running properly. Both are European, both center on a branded newsroom plus contact management plus email distribution, and both sell to communications teams rather than to growth marketers. Prezly is the lighter, cheaper, more self-serve of the two, reachable by a mid-sized company or an agency. Presspage carries the enterprise apparatus Prezly does not chase: investor relations and Euronext disclosure, multi-newsroom auto-publishing, advanced embargo, IP whitelisting, and a formal implementation project. If the compliance list is short, Prezly is the better value; if it is long, Prezly will not cover it.
- **Presspage vs Prowly**: Prowly, owned by Semrush, packages a media database, pitching, a press room, and monitoring into a subscription a small team can actually buy, and it is the sensible answer for a company that wants most of the PR stack for a few hundred dollars a month. Presspage does far less on discovery and far more on publishing governance, and costs roughly fifty times as much. The dividing line is whether your press releases are marketing assets or regulated disclosures; Prowly serves the first case well and does not attempt the second.
- **Presspage vs Webflow**: A real alternative that buyers should price before signing anything. A large share of what Presspage's Publish module does, a branded, well-designed, on-domain newsroom with a media library and topic filtering, can be built in Webflow for a small fraction of the cost, and it sits inside the same site the rest of your marketing lives in. What you do not get is embargo enforcement, confidential page controls, multi-newsroom auto-publishing, translation automation, the inquiry inbox, or ISO 27001 covering the publishing system. If governance is not on your list, Webflow plus an email tool is the honest cheaper answer.
- **Presspage vs Mailchimp**: The other half of the do-it-yourself alternative. Mailchimp will send a branded press release to a media list from your own domain and report opens and clicks for a rounding error against a Presspage contract, and plenty of comms teams run exactly that way. What it will not do is tie a send to a published release, enforce an embargo, keep the journalist's inquiry history attached to their record, or give you a shared queue when a hundred press requests arrive in an afternoon. Mailchimp handles distribution; Presspage is sold on everything around distribution.

## Implementation

- Setup time: Weeks. Every deployment is a scoped implementation project covering newsroom design, custom domain and email sender configuration, content and asset migration, and user setup. Business plans follow a standardized process; Enterprise plans get a customized one. There is no path where you sign today and publish tomorrow.
- Learning curve: Publishing and scheduling are straightforward for anyone who has used a CMS. The parts that take longer are the contact database and list building, which reviewers consistently describe as confusing at first, and the visibility model of embargoed, restricted, and confidential pages, which rewards a deliberate walkthrough before the first sensitive release.
- Onboarding: Guided rather than self-serve. Both plans include user training services, online training materials, and global timezone support; Business includes one annual training session while Enterprise adds a dedicated customer success manager, executive business reviews, and industry benchmarking. Twelve hours a year of template change requests are included on Enterprise and billed separately on Business.
- Migration: Existing releases and media assets are migrated as part of implementation, which is the main reason the project takes weeks. Plan the URL structure carefully: the newsroom moves to a Presspage-hosted property on your domain, so redirects from the old press page matter for search rankings and for every link ever published in an old release. Owned contact lists import cleanly; anything sourced from the licensed database stays with the license, so leaving the platform means leaving those contacts behind.

## Platform, API & security

- Platforms: Web application (browser-based), Hosted newsroom served on the customer's custom domain, Multi-newsroom and multi-language deployments, Responsive newsroom front end for mobile visitors
- API: Integration is described by the company as flexible connection into an existing website rather than as a published public API program; named third-party connectors are limited, with Euronext LIVE offered as a specific add-on integration and journalist interaction logging available into a customer CRM. Buyers with integration requirements should get the specifics in writing during the demo rather than assuming an open API.
- Compliance: ISO 27001:2022, GDPR
- Data residency: Amsterdam-headquartered with European operations; EU data protection practice is central to the product's positioning, and the licensed journalist database is marketed as GDPR-compliant. Confirm the specific hosting region in the contract.
- SSO: Single sign-on included on both the Business and Enterprise plans, alongside multi-factor authentication and IP whitelisting.
- Security notes: Security controls are notably not gated behind the top tier: ISO 27001:2022 certification, MFA, SSO, and IP restrictions appear on the entry plan. Access management is where the tiers diverge, with basic user management on Business and advanced global permissions on Enterprise. Content-level controls (embargo, restricted, confidential) function as part of the security model, not just the editorial one.

## Support

- Channels: Dedicated customer success manager (Enterprise), Email and ticketed support, 24/7 service monitoring, Global timezone support coverage, User training services and online training materials
- Documentation: A public knowledge base at help.presspage.com covering product areas and carrying dated product update notes, supplemented by a company newsroom that publishes quarterly release summaries.
- Community: No large public user community; the company runs a PR-focused blog and newsletter, and reports an NPS above 50 with support quality appearing repeatedly in reviews as the thing customers rate highest.

## Company

- Founded: 2008
- Founders: Bart Verhulst, Sébastien Willems, Tim van den Tempel
- Headquarters: Amsterdam, Netherlands
- Ownership: Acquired by Banyan Software (July 2025)
- Employees: Not disclosed
- Funding: Modest external funding in its independent years, reported at roughly $4 million total, followed by acquisition rather than a growth round.

Timeline:

- 2008: Founded in Amsterdam by Bart Verhulst, Sébastien Willems, and Tim van den Tempel.
- 2011: Brings the digital newsroom product to market, an early product in a category that barely existed at the time.
- 2012: Wins large enterprise accounts including KLM, Velux, and Epson within roughly a year of launch.
- 2015: Opens a United States office, beginning the move beyond a European customer base.
- 2021: Adds UK and Germany operations as the enterprise customer list expands across Europe.
- 2023: Platform restructured around three named modules: Publish for the newsroom, Reach for distribution, Connect for media relations.
- 2025: Launches an AI assistant for media inquiry handling in February; acquired by Banyan Software in July, keeping the Amsterdam HQ and leadership team.
- 2026: Ships advanced embargo and confidential page labeling in February, and opens a limited beta of Presspage Discover for media attention benchmarking.

## Integrations

Euronext LIVE (add-on, for listed European companies), Licensed global media contact database (add-on), Single sign-on identity providers, Customer CRM systems for journalist interaction logging, Existing corporate websites via newsroom embedding on a custom domain, Webcast publishing for investor relations events, Social media walls and social post formatting

## FAQ

### What is Presspage used for?

Presspage is used by corporate communications teams to run a branded online newsroom on their own domain, distribute press releases as branded emails from their own sender address, and manage incoming media inquiries in a shared, tracked queue. It also carries investor relations publishing, embargo and confidentiality controls, and a crisis communications hub.

### How much does Presspage cost?

The Business plan starts at 20,000 euros a year (roughly $22,000) and the Enterprise plan starts at 35,000 euros a year (roughly $38,500). Both figures are published floors marked with a plus sign, and the actual quote depends on the deployment. Contracts are annual and there is no monthly option.

### Does Presspage have a free trial or a free plan?

No. There is no free plan and no self-serve trial you can start with a credit card. The only entry point is booking a demo, after which pricing is quoted and an implementation project is scoped. Third-party directories sometimes list a trial or a monthly price for Presspage; the company's own plans page shows neither.

### Who owns Presspage?

Banyan Software, which acquired Presspage in July 2025. Banyan buys enterprise software companies to hold permanently rather than to resell, and Presspage continues to operate from its Amsterdam headquarters with the same leadership team, including CEO Jan-Willem Schalkwijk.

### What is the difference between the Business and Enterprise plans?

Mostly caps and service rather than features. Business includes three custom website pages, 1,000 monthly email recipients, three email templates, a one-year inquiry archive, basic user management, and standardized implementation. Enterprise makes pages, recipients, templates, and the archive unlimited, adds advanced user management, a dedicated customer success manager, executive business reviews, industry benchmarking, twelve hours a year of template changes, and customized implementation.

### Does Presspage include a media contact database?

Only as a paid add-on, on both plans. The base contract covers unlimited contacts you own and manage yourself. The licensed pool of roughly 1.2 million GDPR-compliant journalist contacts, filterable by beat, region, and industry, is quoted separately. This is the most commonly misunderstood part of the pricing.

### Is Presspage a press release distribution wire?

No. Presspage sends branded email campaigns from your own domain to lists you own or license, and tracks who opened and clicked. It does not syndicate releases across news aggregator and publisher networks the way a paid wire such as PR Newswire or Business Wire does. Teams that want guaranteed syndication pickup buy a wire in addition.

### Can a small business use Presspage?

Realistically, no. The entry contract is roughly 20,000 euros a year with no trial, no free tier, and a weeks-long implementation project. A small business wanting a credible newsroom and press distribution is far better served by a self-serve tool in the same category or by building the newsroom into the website it already runs and sending releases with an email platform.

### Presspage vs Prezly: which is better?

They target different sizes of buyer. Prezly is the lighter, cheaper, more self-serve European newsroom and press distribution tool, reachable by a mid-sized company or an agency. Presspage carries the enterprise apparatus Prezly does not chase, including investor relations and Euronext disclosure, multi-newsroom auto-publishing, advanced embargo, and IP whitelisting. Short compliance list, choose Prezly; long one, Prezly will not cover it.

### How long does Presspage take to implement?

Weeks rather than days. Every deployment is a scoped project covering newsroom design against your brand, custom domain and email sender setup, migration of existing releases and media assets, and user configuration. Business plans use a standardized process and Enterprise plans get a customized one.

### Is Presspage GDPR compliant and secure?

It is ISO 27001:2022 certified and built around GDPR, with multi-factor authentication, single sign-on, and IP whitelisting available on both plans rather than only on Enterprise. The licensed journalist database is marketed as GDPR-compliant. Data residency specifics should be confirmed in the contract.

### Can I customize the newsroom design?

Within limits. The newsroom is built from configurable modules and branded during implementation, which covers most needs without a developer. What you generally do not get is direct access to the underlying CSS and markup, a constraint reviewers have raised specifically. On the Business plan, template change requests are billed as additional work; Enterprise includes twelve hours a year.

### Does Presspage measure media coverage?

Not fully today. It reports on what it sends and hosts: campaign opens, clicks, asset downloads, newsroom statistics, and inquiry analytics. Broader earned-coverage measurement is the job of Presspage Discover, which detects spikes in media attention and benchmarks against industry peers, and which was still in limited beta as of February 2026. Teams needing coverage monitoring now typically pair Presspage with a dedicated monitoring vendor.

## Editorial verdict

Presspage is a well-built product for a specific and fairly narrow buyer: a corporate communications department where a press release is a governed document rather than a marketing asset. The combination of a branded newsroom, owned-domain distribution, a shared inquiry queue, and genuine publishing governance (advanced embargo, confidential pages, investor relations disclosure, ISO 27001 and SSO on the entry plan) is rare, and the multi-newsroom and translation automation solves a real problem for companies publishing across regions. The Banyan acquisition in July 2025 reads as continuity rather than upheaval. But this directory exists for tools a small business can actually buy, and Presspage is not one: 20,000 euros a year minimum, no free plan, no self-serve trial, no monthly billing, a paid add-on for the journalist database most buyers assume is included, and a weeks-long implementation before anything publishes. If you have a communications team, a compliance list, and regional newsrooms, put it on the shortlist against Prezly and get the database add-on priced up front. If you are a small business that wants a credible press page and a way to email fifty journalists, build the page on the site you already own and spend the difference on the story.

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Source: SaaSTracker (https://saastracker.org), an independent editorial project. This profile is compiled from public information, carries no peer reviews or paid placement, and was last reviewed 2026-08-23. Awards are judged on published criteria: https://saastracker.org/methodology