# Product Fruits

> Product Fruits is a digital adoption platform from Prague that combines no-code onboarding flows, product tours, checklists, hints and tooltips, in-app announcements, surveys and NPS, a feedback widget, and a public or private knowledge base with an AI agent called Elvin that both generates onboarding content for admins and answers end-user questions inside the product.

- Category: Product Onboarding & PLG (https://saastracker.org/categories/product-onboarding)
- Website: https://productfruits.com
- Starting price: $111/mo (Starter at 1,500 MAU, billed annually)
- Free plan: No
- Free trial: Yes, with full access to the platform and no credit card required
- Founded: 2019, HQ: Prague, Czech Republic, Ownership: Venture-backed
- Profile last reviewed: 2026-08-22
- Canonical profile: https://saastracker.org/products/product-fruits

## Overview

Product Fruits does the same job as Appcues or Userpilot at roughly a third of the price, and it has spent the last two years arguing that the job itself has changed. Its pitch is adaptive onboarding: instead of one scripted tour that every new user endures, flows adjust in real time to the individual's role, goals, and progress, with the AI agent Elvin generating and personalizing the content rather than a PM authoring every branch by hand.

The product's second distinguishing feature is scope. Alongside the usual flows, tours, checklists, tooltips, banners, and surveys, Product Fruits ships a newsfeed, a feedback widget, and a full knowledge base (public on every plan, private from the Pro tier). Elvin Copilot answers user questions from those sources in the product, and the vendor claims it automatically resolves 93 percent of support questions, a number worth treating as marketing rather than a benchmark until you test it on your own documentation.

Pricing is metered on monthly active users through a slider, and at 1,500 MAU on annual billing the tiers land at $111, $187, and $374 per month. That makes Starter the least expensive serious entry point among the established vendors in this category, and it is the main reason a bootstrapped or seed-stage team should look here first. The company is small (roughly 27 people, about EUR 3.2M raised) but real, with 1,300 or more customer teams and ISO 27001, ISO 27701, and SOC 2 Type 2 certifications behind it.

## How it works

1. You install the Product Fruits snippet and identify users with the attributes you want to target on, or start with the Chrome extension for building without a full install. The vendor markets fast implementation as a core selling point and pitches the tool at teams without dedicated engineering support.

2. Content is created two ways. You can build flows, tours, checklists, hints, banners, and surveys by hand in the no-code editor, or you can show Elvin your product once and let the onboarding creator agent generate personalized tours, which you then adjust rather than author from scratch.

3. Delivery adapts per user. Tours respond to the individual's goals and progress, role-based journeys route different personas differently, and custom event triggers fire flows off real product activity. On the Business tier this extends to contextual and voice onboarding, where guidance is delivered conversationally rather than as a fixed sequence of steps.

4. Elvin Copilot sits on the reactive side, answering user questions from the sources you configure: your knowledge base, your documentation, and crawled URLs, with a per-tier cap on active sources and URLs per source. Free text conversations are metered monthly (20, 100, or 400 depending on tier) with additional packs sold on top, so support-heavy products should model that meter before signing.

## Best for

Bootstrapped and seed-stage SaaS teams that want real onboarding tooling plus a knowledge base and an AI support agent for close to a hundred dollars a month, and small European product teams that want a vendor with ISO 27001 and GDPR credentials and a price they can approve without a board conversation.

## Not the right fit for

- Teams that need many concurrent experiences on the cheapest plan; Starter caps you at 15 flows, 15 tours, 50 hints, and 2 checklists, which a busy product will exhaust within a year.
- Support-heavy products relying on Elvin at the entry tier; 20 free text conversations a month on Starter is a demonstration allowance, not a working one, and extra packs cost $37 per 100.
- Buyers who need SAML SSO or granular permissions below the Business tier, which sits at $374 per month at 1,500 MAU.
- Teams that want deep product analytics; Product Fruits reports on onboarding performance and integrates with Mixpanel, Heap, and Google Analytics rather than replacing them.
- Companies that require a large vendor to pass procurement; at roughly 27 people this is the smallest company in this comparison set, even though its certifications are strong for its size.

## Features

### Onboarding and guidance

The core builder, with hard per-tier caps that matter more than the feature list.

- **Flows builder**: Linear flows on Starter, branching and conditions on Pro, and AI personalisation on Business; the flow limit runs 15, 100, then unlimited.
- **Product tours and guides**: Step-by-step walkthroughs that adapt to a user's goals and progress rather than replaying the same script, capped at 15 on Starter and 100 on Pro.
- **Hints and tooltips**: Contextual, element-anchored hints for feature discovery, with limits of 50 on Starter, 500 on Pro, and unlimited on Business.
- **Onboarding checklists**: Task lists tied to product activity; Starter allows only 2, which is the single tightest constraint on the entry plan.
- **Banners and pop-ups**: Announcement patterns for launches, incidents, and campaigns, included on every tier without a separate cap.
- **Newsfeed**: An in-product changelog surface so product updates reach users without an email send, included on all tiers.
- **Custom CSS**: Styling control so experiences match the host product; available across tiers rather than gated to the top plan.

### Elvin AI user agent

The reactive half: an in-product assistant metered by conversation.

- **Conversational onboarding**: Onboarding delivered as a conversation rather than a fixed sequence, with the vendor framing static onboarding as a script and adaptive onboarding as a dialogue.
- **Elvin Copilot**: Answers user questions in-app from your configured sources; the vendor claims it automatically resolves 93 percent of support questions, which is a claim to test rather than accept.
- **Free text conversation limits**: 20 per month on Starter, 100 on Pro, 400 on Business, with additional 100-conversation packs at $37 on annual billing.
- **Contextual and voice onboarding**: Business-tier only: voice-delivered guidance with 100 free voice conversation minutes and additional 100-minute packs at $74.
- **Source and URL limits**: Active sources run 3, 10, then 100 by tier, with 1,000, 3,000, and 8,000 URLs per source; a large documentation site can hit these before the conversation limits bite.
- **On-demand guides**: Users can request guidance for a task rather than waiting for a triggered flow, blurring the line between onboarding and support.

### Elvin AI admin agent

The proactive half: AI that builds and maintains the content for the team.

- **Onboarding creator agent**: Show Elvin the product once and it generates personalized tours, which the team then adjusts; included on every tier including Starter.
- **Discoveries**: Automated discovery of user behavior patterns worth acting on; 1 active discovery on Starter, unlimited on Pro and above.
- **Outcomes**: AI analysis of whether onboarding achieved its intended result, metered at 2, 10, and 100 per month by tier.
- **Automatic translations**: AI-generated localization at 100 per month on Pro and 2,000 on Business, supporting 5 and 40 languages respectively against 1 language on Starter.
- **Conversation labels**: Automatic classification of Elvin conversations (5 per month on Pro, 40 on Business) so support themes surface without manual tagging.

### Knowledge base and feedback

The scope that most in-app-only rivals do not attempt.

- **Public knowledge base**: A hosted help center included from the Starter tier, which removes a separate documentation subscription for small teams.
- **Private knowledge base**: Internal or gated documentation from the Pro tier, usable as an Elvin source for authenticated users.
- **Help center widget**: In-app access to documentation and guidance from a persistent surface rather than a separate site.
- **Feedback widget and surveys**: In-product feedback collection alongside surveys and NPS, included across tiers.

### Targeting, data, and administration

Where Starter's limits show up hardest.

- **Segments and custom attributes**: 5 segments on Starter, 20 on Pro, unlimited on Business, with custom attributes and dynamic personalization across tiers.
- **Custom events**: Not available on Starter at all; 20 on Pro and 200 on Business, which is a serious gap for behavior-triggered onboarding on the entry plan.
- **Seats and workspaces**: 3 seats and 2 workspaces on Starter, 10 and 6 on Pro, 40 and 100 on Business.
- **MCP endpoint**: Claude, ChatGPT, and other assistants can query Product Fruits data through a Model Context Protocol integration.
- **Roles, permissions, and SAML SSO**: Reserved for the Business tier and above, alongside audit and compliance support on the Custom plan.

## Use cases

- **Bootstrapped founder with a live product and no budget**: Trial users churn in the first session, the team cannot justify $300 per month for an onboarding tool, and the documentation lives in a Notion page nobody reads. Outcome: Starter at roughly $111 per month annually covers flows, tours, hints, a public knowledge base, and the creator agent, replacing both an onboarding tool and a documentation subscription.
- **Product team drowning in repetitive support questions**: Support answers the same setup questions daily and the help center exists but goes unused because nobody leaves the app to search it. Outcome: Elvin Copilot answers in-product from the knowledge base and crawled documentation, with conversation labels on Pro classifying the themes so the team can fix the underlying product confusion.
- **European SaaS company selling into regulated buyers**: Procurement questionnaires ask about ISO 27001, GDPR, and where user data is processed, and the cheaper tools on the shortlist cannot answer. Outcome: Product Fruits' ISO 27001, ISO 27701, and SOC 2 Type 2 certifications, GDPR compliance, and stated policy of not training AI models on customer data clear the review at a price point where that is rare.
- **Multi-language product expanding across markets**: Onboarding exists in English only, and translating and maintaining it across five markets is a job nobody has time for. Outcome: Pro adds 5 languages with 100 automatic translations a month and Business raises that to 40 languages with 2,000 translations, so localization becomes a configuration rather than a project.

## Pricing

MAU-metered subscription across three published tiers plus a Custom plan, with a slider that recalculates each tier's price by user volume. Annual billing saves 25 percent. AI conversations are metered separately with add-on packs.

- **Starter**: $111 per month at 1,500 MAU, billed annually (25 percent off monthly billing). Linear flows, standard adaptive onboarding, onboarding creator agent; 15 flows, 15 tours, 50 hints, 2 checklists, 1 language; Public knowledge base, basic integrations, 3 seats, 2 workspaces; 20 free Elvin text conversations per month, 5 segments, no custom events. The cheapest serious entry point among established vendors in this category, but the flow, checklist, and custom-event limits are the real constraint, not the user count.
- **Pro**: $187 per month at 1,500 MAU, billed annually. Advanced flows with branching and conditions; 100 flows and tours, 500 hints, unlimited checklists, 5 languages; Public and private knowledge base, advanced integrations, custom events (20), 20 segments; 100 free text conversations per month, 10 seats, 6 workspaces, live chat support. The tier most teams should actually budget for, since custom events and branching are what make onboarding behavioral rather than scripted.
- **Business**: $374 per month at 1,500 MAU, billed annually. Adaptive flows with AI personalisation, contextual and voice onboarding; Unlimited flows, tours, hints, checklists, and segments; 40 languages; 400 free text conversations and 100 free voice minutes per month; Roles and permissions, SAML SSO, 40 seats, 100 workspaces, high-priority support and a solution engineer. Sold with a Book a Demo button rather than a trial start, unlike Starter and Pro.
- **Custom**: Custom negotiated. Custom monthly user volumes and limits; Custom terms and conditions; Security audit support; SLA and custom contract.

Add-ons:

- Additional Elvin text conversations (100-pack) ($37): Priced on annual billing; monthly billing removes the 25 percent discount.
- Additional Elvin voice conversations (100 minutes) ($74): Business tier and above, where voice onboarding is available.

Billing notes:

- Prices are driven by an MAU slider running from under 1,500 to 100,000 or more, so the figures quoted here are the 1,500-MAU point and rise with your user base.
- Annual billing is 25 percent cheaper than monthly across all published tiers; the vendor quotes savings of $456, $744, and $1,500 per year on Starter, Pro, and Business at that volume.
- Custom events are simply absent from Starter, which is a harder limit than the numeric caps because behavior-triggered onboarding stops working without them.
- Elvin conversation allowances expire monthly and support-heavy products will buy add-on packs; model that meter alongside the subscription rather than after signing.
- Business is presented with a Book a Demo call to action rather than a self-serve trial start, so full self-serve purchasing effectively covers Starter and Pro. Figures are current as of August 2026.

Value assessment: On raw capability per dollar, Product Fruits wins this category outright: Starter costs roughly a third of Userpilot's entry tier and includes a hosted knowledge base and an AI agent that Userpilot does not bundle at all. The honest caveat is that Starter's caps are tight enough that many teams will end up on Pro at $187, which is still less than every direct competitor's cheapest plan and buys branching flows, private documentation, custom events, and five languages. Buy Starter to prove the concept, budget for Pro within two quarters, and price the Elvin conversation packs separately if support deflection is the reason you are buying.

## Strengths

- The best price-to-capability ratio in the category by a wide margin, with a published slider so you can see exactly what your user volume costs before talking to anyone.
- Scope that no in-app-only rival matches at this price: onboarding, newsfeed, feedback widget, surveys, and a real hosted knowledge base in one subscription.
- Elvin works on both sides of the problem, generating onboarding content for admins and answering user questions in-product, rather than only doing one or the other.
- Certifications well beyond what a 27-person company usually carries: ISO 27001, ISO 27701, SOC 2 Type 2, and GDPR compliance, with regular third-party audits and no customer data used to train AI models.
- Localization is treated as a product feature rather than an enterprise upsell, with automatic AI translation and up to 40 languages on the Business tier.
- A broad integration list for the price, including Segment, HubSpot, Salesforce, Mixpanel, Heap, Customer.io, ActiveCampaign, Slack, Zapier, a REST API, webhooks, and an MCP endpoint.

## Limitations

- Starter's caps are restrictive in ways the headline price hides: 15 flows, 2 checklists, 1 language, 5 segments, and no custom events at all.
- Elvin's free conversation allowances (20 per month on Starter) are far below real support volume, and add-on packs turn AI support into a variable cost.
- SAML SSO, roles, and permissions require the Business tier at $374 per month, which is a big jump from Pro for a security control.
- No product analytics worth the name; you will still send events to Mixpanel, Heap, or Google Analytics for real analysis.
- In-app and documentation only: there is no email or push channel, so lifecycle messaging needs a separate tool.
- The 93 percent support-resolution claim is vendor marketing with no published methodology, and the smallest company in this set is also the one making the boldest AI claim.

## Comparisons

- **Product Fruits vs Userflow**: The two most directly comparable products here, since both pair onboarding flows with an AI agent that answers user questions from your documentation. Product Fruits is far cheaper (roughly $111 per month annually at 1,500 MAU against Userflow's $400 at 1,000) and bundles a knowledge base. Userflow has the better builder, unlimited seats and experiences, Action Flows that complete tasks for users, and EU data residency. Start with Product Fruits on budget grounds; trial Userflow if your team will live in the builder every week.
- **Product Fruits vs Userpilot**: Userpilot costs roughly three times as much at the entry point and spends that money on product analytics, session replay, and event autocapture that Product Fruits does not attempt. Product Fruits spends its budget on breadth of surface instead: knowledge base, newsfeed, feedback widget, and an AI support agent. Teams that want onboarding and analytics consolidated should pay for Userpilot's Growth tier; teams that already have analytics and want cheap, broad in-product tooling should pick Product Fruits.
- **Product Fruits vs Appcues**: Appcues is the mature, services-backed option with a dedicated experience manager, email and push channels, and a decade of track record, but its cheapest published plan is $3,600 a year for 1,000 MAU and everything above it requires a sales call. Product Fruits costs less, publishes every number, and starts a trial without talking to anyone. Choose Appcues if implementation help and multi-channel reach justify the premium; choose Product Fruits if you would rather keep the money and move this week.

## Implementation

- Setup time: Fast by design: the vendor markets no-code, fast implementation as a core selling point and offers a Chrome extension for building before a full install. A first tour is same-day work, and a properly targeted program with custom events is one to two weeks on the Pro tier.
- Learning curve: Low. The creator agent generates a first draft of onboarding from your own product, so the starting point is editing rather than authoring. Configuring Elvin's sources well is the skill that separates a useful AI agent from one that confidently answers wrong.
- Onboarding: Self-serve trial with full access and no credit card on Starter and Pro. Business is presented behind a demo booking, and higher tiers add live chat, priority support, a solution engineer, and onboarding and training.
- Migration: No automated importer from Appcues, Userpilot, Chameleon, or Userflow; flows are rebuilt by hand, though the creator agent makes that materially faster than in tools without one. Documentation can be migrated into the built-in knowledge base or crawled as an Elvin source, which is a path competitors without a knowledge base cannot offer.

## Platform, API & security

- Platforms: Web app (JavaScript snippet), Chrome extension for building, Single-page application support, REST API and webhooks, MCP endpoint
- API: A REST API and webhooks are listed as tier features, alongside a JavaScript API for custom triggers and an MCP integration that lets Claude, ChatGPT, and other AI assistants query Product Fruits data.
- Compliance: ISO 27001, ISO 27701, SOC 2 Type 2, GDPR, Multi-factor authentication and user identity verification
- Data residency: Not published in detail; the vendor states that AI features run on trusted models (OpenAI and Google Gemini) hosted on Microsoft Azure.
- SSO: SAML SSO is available from the Business tier; multi-factor authentication is available across tiers.
- Security notes: The vendor states that customer data is never used to train AI models, that customers control which information is indexed so private details are not included automatically, and that ISO 27001 and SOC 2 Type 2 are audited regularly by certification authorities. Audit and compliance support is offered on the Custom plan.

## Support

- Channels: Email support on all tiers (low priority on Starter), Live chat from the Pro tier, high priority on Business, Limited video calls, with a solution engineer on Business, Onboarding and training on Business and Custom plans
- Documentation: A detailed help center at help.productfruits.com covering Elvin configuration, integrations, security, and GDPR, plus platform documentation on the main site.
- Community: No large public user forum; the vendor cites 1,300 or more customer teams with a 4.7 out of 5 G2 rating across 200 or more reviews and 4.8 on Capterra.

## Company

- Founded: 2019
- Founders: Karel Papik, Ladislav Salom
- Headquarters: Prague, Czech Republic
- Ownership: Venture-backed
- Employees: Approximately 27 (per public company databases)
- Funding: Approximately EUR 3.22M raised: a EUR 1.6M seed round in 2023 co-led by Leverage and the Venture to Future Fund, followed by a EUR 1.47M round in May 2024 with Reflex Capital as sole investor.

Funding history:

- Seed (2023): EUR 1.6M. Co-led by Leverage and the Venture to Future Fund.
- Follow-on (2024): EUR 1.47M. Reflex Capital as sole investor, bringing total funding to roughly EUR 3.22M.

Timeline:

- 2019: Founded in Prague by Karel Papik and Ladislav Salom as a no-code digital adoption platform for SaaS products.
- 2023: Raises a EUR 1.6M seed round co-led by Leverage and the Venture to Future Fund to build out the AI-driven onboarding platform.
- 2024: Raises a further EUR 1.47M from Reflex Capital, taking total funding to roughly EUR 3.22M.
- 2025: Introduces Elvin, the AI layer that both generates onboarding content for admins and answers end-user questions in-product.
- 2026: Repositions around adaptive onboarding with contextual and voice delivery, adds an MCP endpoint, and cites 1,300 or more customer teams including KPMG, Rakuten, Visma, and DocPlanner.

## Integrations

Twilio Segment, HubSpot, Salesforce, Mixpanel, Heap, Google Analytics, Customer.io, ActiveCampaign, Slack, Sessionstack, Typeform, Zapier, Third-party chat widgets, Webhooks, REST API, MCP (Claude, ChatGPT)

## FAQ

### What is Product Fruits?

Product Fruits is a digital adoption platform for SaaS products, built in Prague. It provides no-code onboarding flows, product tours, checklists, hints and tooltips, in-app announcements, a newsfeed, surveys and NPS, a feedback widget, and a hosted knowledge base, plus an AI agent called Elvin that generates onboarding content and answers user questions inside the product.

### How much does Product Fruits cost?

Pricing is metered on monthly active users through a slider. At 1,500 MAU on annual billing, Starter is $111 per month, Pro is $187, and Business is $374, with a Custom plan above that. Annual billing is 25 percent cheaper than monthly. Additional Elvin conversation packs cost $37 per 100 text conversations and $74 per 100 voice minutes.

### Does Product Fruits have a free plan or free trial?

There is a free trial with full access to the platform and no credit card required, but no permanently free plan. Starter and Pro can be started self-serve; the Business tier is presented behind a demo booking rather than a trial start.

### What is Elvin?

Elvin is Product Fruits' AI layer, and it works on two sides. The admin agent generates personalized onboarding tours after being shown your product once, runs discoveries and outcome analysis, and auto-translates content. The user agent, Elvin Copilot, answers end-user questions in-app from your configured knowledge sources and can deliver onboarding conversationally.

### Is the claim that Elvin resolves 93 percent of support questions credible?

Treat it as vendor marketing. Product Fruits publishes the figure on its homepage without a stated methodology, sample, or definition of resolution. The right test is to point Elvin at your own documentation during the free trial and measure how many real questions it answers correctly before you budget for support deflection.

### What are the limits on the Starter plan?

Starter allows 15 flows, 15 tours, 50 hints, 2 checklists, 5 segments, 3 seats, 2 workspaces, 1 language, 3 active Elvin sources, and 20 free text conversations a month, and it does not include custom events at all. The missing custom events are the most consequential gap, because behavior-triggered onboarding depends on them.

### Does Product Fruits include a knowledge base?

Yes, and it is a genuine differentiator at this price. A public knowledge base is included from the Starter tier and a private one from Pro, both usable as sources for Elvin Copilot. For a small team, that removes a separate documentation subscription and gives the AI agent something accurate to answer from.

### Is Product Fruits secure and GDPR compliant?

Yes. The company holds ISO 27001, ISO 27701, and SOC 2 Type 2 certifications with regular third-party audits, and is GDPR compliant. AI features run on OpenAI and Google Gemini models hosted on Microsoft Azure, customer data is not used to train those models, and customers control which information is indexed.

### How does Product Fruits compare to Userpilot?

Product Fruits costs roughly a third as much at the entry point and adds a knowledge base, newsfeed, feedback widget, and an AI support agent. Userpilot spends its higher price on product analytics, session replay, and event autocapture that Product Fruits does not offer. If you already have an analytics tool, Product Fruits gives you more in-product surface for less money.

### Who owns Product Fruits and how big is the company?

Product Fruits is an independent venture-backed company founded in Prague in 2019 by Karel Papik and Ladislav Salom. It has roughly 27 employees and has raised approximately EUR 3.22M across a 2023 seed round and a 2024 follow-on led by Reflex Capital, and reports 1,300 or more customer teams.

## Editorial verdict

Product Fruits is the value pick in this category and it is not close: for what Userpilot charges to show three tooltips, you get onboarding flows, a hosted knowledge base, a newsfeed, surveys, a feedback widget, and an AI agent that answers your users' questions, from a company carrying ISO 27001 and SOC 2 Type 2. The pressure points are Starter's caps, particularly the total absence of custom events, and Elvin's stingy free conversation allowances, both of which push serious teams to the $187 Pro tier where the product is still cheaper than every competitor's cheapest plan. Start the trial, ignore the 93 percent marketing claim, and judge Elvin on your own documentation.

## SaaSTracker awards

- Best Value (Product Onboarding & PLG, Summer 2026): "Onboarding, a knowledge base, and an AI support agent from $111 a month: the cheapest credible full suite in the category."

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Source: SaaSTracker (https://saastracker.org), an independent editorial project. This profile is compiled from public information, carries no peer reviews or paid placement, and was last reviewed 2026-08-22. Awards are judged on published criteria: https://saastracker.org/methodology