# Regie.ai

> Regie.ai is an agentic prospecting workspace that combines contact sourcing, enrichment, buying-signal tracking, AI message generation, a dialer, and email and LinkedIn sequencing in one product, run either by Auto-Pilot agents that work a list continuously or by human reps in Co-Pilot mode; it sends from your own Gmail or Outlook mailbox rather than provisioning infrastructure, and it is metered in credits with a free tier and a self-serve $49 per month plan.

- Category: AI SDR Agents (https://saastracker.org/categories/ai-sdr)
- Website: https://www.regie.ai
- Starting price: $0 (Free), then $49 per month (Pro)
- Free plan: 250 one-time credits with full workspace access: research, enrichment, drafting, dialer, and agents, sending from your own Gmail or Outlook, single user.
- Free trial: The free plan is the trial; no credit card is required and no expiry is imposed.
- Founded: 2022, HQ: San Francisco, California, United States, Ownership: Venture-backed
- Profile last reviewed: 2026-08-22
- Canonical profile: https://saastracker.org/products/regie-ai

## Overview

Regie.ai started in 2022 as an AI sales content company, founded by Dr. Srinath Sridhar, a Carnegie Mellon PhD with earlier engineering roles at Google and Facebook, and Matt Millen, a career sales leader. The original pitch was generating outbound copy at scale. It raised $10M in Series A led by Scale Venture Partners in September 2022, added $6M from Khosla Ventures to take the A round to $20.8M, and closed a $30M Series B in 2025 alongside the launch of RegieOne, taking total funding to roughly $65M with a team in the 50 to 100 range.

The interesting thing about Regie in 2026 is not the agent story, which every vendor here tells. It is the pricing. For most of its life Regie was sold the way this category is normally sold: per seat, with minimum seat counts and annual contracts, in the neighborhood of $180 per user per month for the sales engagement platform and $499 per user per month for the agent-heavy tier. It now publishes a free plan with 250 one-time credits and a Pro plan at $49 a month with 5,000 monthly credits, self-serve, no contract, card required only if you upgrade. That is the cheapest honest entry point in the AI SDR category by a wide margin.

What you get for it is a workspace rather than a service. Regie sources and ranks accounts, tracks why-now signals such as funding rounds, executive hires, and hiring activity, enriches contacts, drafts messages in your voice, orchestrates email, LinkedIn, and phone touches, and includes a dialer. Auto-Pilot agents run the sourcing and engagement loop continuously; Co-Pilot mode keeps a human in the drafting seat. Crucially, sending happens through your own Gmail or Outlook account, which means the deliverability problem stays yours.

Reviewers are consistent about where it falls short. Regie sits at 4.4 on G2, with recurring complaints that AI-generated copy reads robotically and gets edited before sending, that contact data is occasionally wrong, and that Auto-Pilot's targeting leans on ICP filters and basic intent rather than deep trigger detection. The polite summary is that this helps a human work faster; it does not work unattended. At $49 a month that is a perfectly reasonable trade, which is exactly why the pricing change matters more than the agent branding.

## How it works

1. You sign up free, connect your own Gmail or Outlook mailbox, and describe your ideal customer profile. Because sending runs through your existing mailbox rather than through vendor-provisioned domains, there is no warmup period before you can send, and equally no protection if your domain is not in good shape.

2. Regie sources and ranks accounts against your ICP and layers why-now signals on top: funding events, new executives, hiring activity, and similar public triggers. Contacts are enriched automatically, and the vendor charges credits for enrichment while stating that failed enrichment is free on paid plans.

3. The AI drafts messages grounded in your positioning and your own writing style, then assembles multi-channel sequences across email, LinkedIn, and phone. Co-Pilot mode puts the draft in front of a rep before it goes; Auto-Pilot agents run the sourcing and engagement loop continuously and surface engaged prospects to the human. In practice most reviewers use Co-Pilot behavior even when Auto-Pilot is available, because they edit the copy.

4. The built-in dialer and call preparation close the loop: the same workspace that sourced the contact prepares the call and logs the outcome. HubSpot, Gmail, and LinkedIn connectors keep the record in the systems you already use, with custom CRM sync reserved for the Enterprise tier.

## Best for

Small sales teams and founders who already have deliverable mailboxes and want the research, ranking, drafting, and sequencing work handled cheaply, and who will edit the output rather than expecting to let it run unattended.

## Not the right fit for

- Anyone who needs cold-sending infrastructure: Regie sends from your own Gmail or Outlook, so domains, warmup, and reputation are entirely your problem.
- Teams who want messages that go out untouched; the most persistent review complaint is that the copy reads robotically and reps edit most of it before sending.
- Buyers who need deep trigger detection such as a competitor contract expiring or a specific technology evaluation, which Auto-Pilot's ICP-plus-intent model does not reach.
- High-volume senders on a plan marketed as generous: credit ceilings apply, and reviewers report being surprised by limits on capacity they assumed was unlimited.
- Organizations needing SSO, team workspaces, shared agents, or custom CRM sync, all of which sit behind the demo-gated Enterprise tier rather than the $49 plan.

## Features

### Sourcing and prioritization

Deciding who is worth a message this week.

- **ICP-based account sourcing**: Describe your ideal customer once and Regie sources matching accounts continuously rather than asking you to rebuild a list every campaign.
- **Why-now signal tracking**: Funding rounds, executive hires, and hiring activity are tracked on target accounts and used to time outreach. Reviewers note the signal set is standard intent rather than deep trigger detection.
- **Account and contact ranking**: Accounts are scored for fit so reps work a prioritized list instead of an alphabetical one.
- **Contact recommendation**: The system recommends which people inside a ranked account to approach, rather than leaving persona selection to the rep.
- **Waterfall-style enrichment with free failures**: Contact enrichment is credit-metered, and the vendor states that failed enrichment does not consume credits on paid plans, which is a fairer meter than most.

### Agents: Auto-Pilot and Co-Pilot

The two operating modes, and the honest gap between them.

- **Auto-Pilot agents**: Continuous agents that source, engage, and nurture prospects in the background and hand engaged contacts to a human. They run on ICP filters plus intent signals rather than bespoke logic.
- **Co-Pilot mode**: The human drives and the AI drafts. This is how most reviewers actually use the product, because they edit the copy before it goes.
- **Single-prompt orchestration**: The vendor's framing is that you prompt Regie once and it handles sourcing, ranking, call prep, and follow-ups from that instruction.
- **Nurture handling**: Prospects who are not ready are kept in a long-running nurture loop rather than dropped at the end of a fixed sequence.
- **Shared agents on Enterprise**: Team workspaces and shared agent configurations are Enterprise features, so a small team on Pro is configuring agents individually.

### Message generation

Regie's original product, now a component of the workspace.

- **Brand and voice grounding**: The system learns your company positioning and your individual writing style so drafts are not generic template output.
- **Full sequence generation**: Complete multi-touch sequences are drafted rather than single emails, including follow-up logic across channels.
- **Content library and reuse**: Approved messaging can be reused across campaigns, a legacy of Regie's origins as a sales content platform.
- **Reply-aware follow-ups**: Follow-ups take account of prospect engagement rather than firing on a fixed schedule regardless of behavior.
- **Human edit as the expected step**: Reviewers consistently report editing AI output before sending. Treat drafting as a speed feature rather than an autonomy feature, and budget rep time accordingly.

### Channels and dialer

Execution across email, LinkedIn, and phone from one workspace.

- **Send from your own Gmail or Outlook**: Included on the free tier. This keeps setup instant and cost low, and it means deliverability, domain reputation, and warmup are your responsibility entirely.
- **Built-in dialer**: Calling is native to the workspace on all plans including free, which is rare at this price point in this category.
- **LinkedIn touches in sequence**: LinkedIn steps are orchestrated alongside email and calls rather than run in a separate tool.
- **Call preparation briefs**: The same research that fed the message drafts also produces call prep, so a rep dialing a contact is not starting cold.
- **Multi-channel cadence logic**: Touches across channels are coordinated to build familiarity rather than colliding on the same day.

### Plans, credits, and administration

The pricing structure is the product's most notable feature in 2026.

- **Free tier with full workspace access**: 250 one-time credits with research, enrichment, drafting, dialer, and agents all available to a single user, with no credit card required.
- **Pro at $49 a month**: 5,000 credits refreshed each billing period, no contract, cancel anytime, self-serve. Credits reset rather than roll over.
- **Credit transparency**: Usage is metered in credits across enrichment and agent actions, which makes cost predictable but also means heavy months hit a ceiling.
- **Enterprise controls**: Team workspaces, shared agents, custom CRM sync, advanced analytics, SOC 2 and enterprise security, and a dedicated account manager sit behind a demo.

## Use cases

- **Solo founder testing whether outbound works at all**: Outbound has never been tried properly, and committing $900 a month to an AI SDR service to find out is not a defensible spend before there is any signal. Outcome: The free tier's 250 credits produce a real, small campaign from the founder's own mailbox. If replies come, Pro at $49 keeps it running; if not, the experiment cost nothing but a week.
- **Two-rep sales team drowning in pre-call research**: Reps spend more time assembling account context and writing first drafts than they do talking to prospects, and the CRM notes show it. Outcome: Co-Pilot drafts the sequence and the call prep, the rep edits and sends, and the dialer keeps calling in the same workspace. The reported gain is speed per rep, not headcount replacement.
- **Team that already pays for a sending platform and wants better targeting**: Sequences are running fine but the list is stale and nobody is watching for funding rounds or executive changes at target accounts. Outcome: Why-now signal tracking and account ranking give the existing motion a reason to contact someone this week, with Pro credits covering enrichment on a few thousand contacts a month.
- **Recruiter or agency owner running personalized outbound at low volume**: Volume is modest and deliverability matters more than scale, since messages go out from a personal domain that also carries client conversations. Outcome: Sending from the existing Gmail account at low volume with edited AI drafts keeps the tone human and avoids the cold-domain apparatus entirely, at $49 a month.

## Pricing

Freemium credit-metered subscription. Free and Pro are self-serve; Enterprise is quoted per team after a demo.

- **Free**: $0 one-time 250 credits. Full workspace access including agents and dialer; Send from your own Gmail or Outlook; Research, enrichment, and drafting included; Single user, no credit card required. The credits are one-time rather than monthly, so this is an evaluation allowance rather than a sustainable free plan.
- **Pro**: $49 per month, or 17 percent off annually. 5,000 credits refreshed each billing period; Everything in Free; Failed enrichment does not consume credits; No contract, cancel anytime, self-serve. Credits reset at the start of each period rather than rolling over, so unused capacity is lost.
- **Enterprise**: Custom quoted per team, volume-based credits. Team workspaces and shared agents; Custom CRM sync and advanced analytics; SOC 2 and enterprise security controls; Dedicated account manager. Demo-gated. Historically Regie sold seat-based plans around $180 and $499 per user per month with seat minimums; that structure now lives here.

Billing notes:

- The free plan's 250 credits are one-time, not monthly, so it is an evaluation allowance rather than an indefinite free tier.
- Pro credits refresh each billing period and do not roll over; unused capacity is forfeited at the reset.
- Annual billing on Pro saves 17 percent, and no card is required until you upgrade.
- Reviewers report ceilings on capacity that marketing describes loosely, including a monthly credit limit on services presented as unlimited, so high-volume teams should confirm limits in writing.
- Sending happens through your own Gmail or Outlook, so mailbox, domain, and warmup costs are outside the subscription and outside the vendor's control.
- Enterprise pricing is volume-based and demo-gated; the historical seat-based pricing of roughly $180 to $499 per user per month with seat minimums is the anchor to negotiate away from.

Value assessment: At $49 a month for 5,000 credits, Regie is the cheapest way to find out whether AI-assisted prospecting helps your business, and the free tier means the first answer costs nothing. Judged against AiSDR at $250 to $2,500 a month or Artisan's demo-only contracts, the capability per dollar is extraordinary, with the dialer included even on free. The honest caveats are that credits are consumed quickly by enrichment, that unused credits vanish at reset, and that the price excludes the sending infrastructure competitors bundle. Read Pro as an excellent research, drafting, and orchestration workspace for a team that already has deliverable mailboxes, and price the mailboxes separately.

## Strengths

- The only serious AI SDR platform with a genuinely free tier and a published $49 self-serve plan, which removes the category's usual $2,500 evaluation tax.
- A dialer, LinkedIn steps, and email sequencing in one workspace, with calling available even on the free plan.
- Why-now signal tracking and account ranking give the outreach a defensible reason to exist rather than a firmographic filter.
- Failed enrichment does not consume credits on paid plans, which is a fairer meter than the industry norm.
- Sending from your own Gmail or Outlook means no warmup wait and no vendor lock-in on your sending reputation.
- Roughly $65M raised across Scale Venture Partners, Khosla Ventures, and Foundation Capital, with a team of 50 to 100, making it one of the better-capitalized independents in the category.
- Started as a sales content company, so the writing layer is more mature than the agent layer, which is the right way round for a tool whose output humans edit.

## Limitations

- The persistent review complaint is that AI copy reads robotically and reps rewrite most of it, which undercuts the autonomy story.
- Data accuracy friction shows up in reviews as wrong phone numbers and prospect mismatches, so verification remains a manual habit.
- Auto-Pilot targeting runs on ICP filters and basic intent signals, not deep triggers like competitor contract timing or technology evaluations.
- No sending infrastructure: if your domain is unwarmed or your mailbox is not configured for cold outreach, Regie will happily help you burn it.
- Credits reset monthly without rollover, and reviewers report unexpected ceilings on capacity that marketing implies is generous.
- Team workspaces, shared agents, custom CRM sync, and SSO all require the demo-gated Enterprise tier, so growing past a handful of users means a sales conversation.
- The free plan's credits are one-time, so the free tier is an evaluation window rather than a lasting free product.

## Comparisons

- **Regie.ai vs AiSDR**: AiSDR bundles domains, mailboxes, warmup, and a LinkedIn allowance into a $250 to $2,500 monthly price and requires quarterly prepayment above the entry tier. Regie charges $49 and expects you to send from your own Gmail or Outlook. Choose Regie if you have deliverable mailboxes and want to test cheaply with a human editing the copy; choose AiSDR if the reason your outbound has not started is that nobody wants to set up cold-sending infrastructure.
- **Regie.ai vs Salesforge**: Salesforge is a sending-first stack: mailbox infrastructure, warmup, a unified inbox, and Agent Frank layered on top at $499 a month. Regie is a research-and-orchestration workspace that leans on your existing mailbox and costs $49. Take Salesforge if the bottleneck is deliverability at volume; take Regie if the bottleneck is knowing who to contact and what to say.
- **Regie.ai vs Aomni**: Aomni goes far deeper on a single account, aggregating a thousand data points and producing account plans for enterprise sellers at $300 a month. Regie goes wider and cheaper, ranking many accounts and running the outreach itself at $49. Pick Aomni for a handful of large strategic deals; pick Regie for a pipeline of small ones.
- **Regie.ai vs Apollo.io**: Apollo is a data platform first, with a very large B2B database and sequencing from $49 a month. Regie is thinner on raw data but stronger on signal timing, message drafting, and agentic follow-up at the same headline price. If you mostly need contact records, buy Apollo; if you have data and need the research and writing work done, buy Regie.
- **Regie.ai vs Amplemarket**: Amplemarket sells an integrated data-plus-engagement platform with its own duo of AI assistants, priced for funded sales teams rather than for founders. Regie reaches similar ground at a fraction of the entry price but with thinner data and shallower administration. Amplemarket suits a team of five or more reps with budget; Regie suits one to three people testing whether outbound deserves more investment.

## Implementation

- Setup time: Under an hour on the free tier. Connect Gmail or Outlook, describe the ICP, and the workspace starts sourcing. Because there is no vendor-provisioned domain, there is no warmup wait, which is the fastest time to first send in this category.
- Learning curve: Moderate. The workspace has a lot of surface: agents, signals, sequences, dialer, content. The skill that matters is knowing how much of the AI draft to rewrite, which reviewers suggest is most of it early on.
- Onboarding: Fully self-serve through Pro, with no card required until upgrade. Enterprise adds onboarding and a dedicated account manager. There is no managed-service option, so the work of running campaigns stays with your team.
- Migration: Lists import from CSV or HubSpot, and the workspace sits alongside an existing CRM rather than replacing it. Because sending uses your own mailbox, leaving Regie costs you nothing in deliverability terms: the domain reputation you built stays with you, which is a real advantage over vendors that provision your domains.

## Platform, API & security

- Platforms: Web application, Gmail and Outlook sending, Built-in dialer, LinkedIn touches, Chrome workflows
- API: No published open API on the self-serve plans; custom CRM sync and deeper integration work sit on the Enterprise tier.
- Compliance: SOC 2 referenced as part of the Enterprise security package, GDPR handling described in vendor materials
- Data residency: Not published on the self-serve plans.
- SSO: Not advertised below Enterprise.
- Security notes: Because sending runs through your own mailbox with an OAuth grant, the security question for a small business is mailbox scope rather than vendor-hosted sending domains. Review the permissions granted to the Gmail or Microsoft connector before turning agents loose.

## Support

- Channels: In-app and email support, Dedicated account manager on Enterprise
- Documentation: Product documentation plus a large blog covering outbound methodology, agent behavior, and RegieGO announcements.
- Community: No large public user community; the vendor's presence is content-led rather than forum-led.

## Company

- Founded: 2022
- Founders: Dr. Srinath Sridhar, Matt Millen
- Headquarters: San Francisco, California, United States
- Ownership: Venture-backed
- Employees: 50 to 100 (est. 2026)
- Funding: Approximately $65M raised, including a $10M Series A led by Scale Venture Partners in 2022, an additional $6M from Khosla Ventures taking the A round to $20.8M, and a $30M Series B in 2025 alongside the RegieOne launch.

Funding history:

- Series A (2022): $10M. Led by Scale Venture Partners with Foundation Capital and South Park Commons participating.
- Series A extension (2023): $6M. From Khosla Ventures, taking the A round to $20.8M total.
- Series B (2025): $30M. Announced alongside RegieOne, the consolidated prospecting platform.

Timeline:

- 2022: Founded by Dr. Srinath Sridhar and Matt Millen as an AI sales content platform, raising a $10M Series A led by Scale Venture Partners.
- 2023: Adds $6M from Khosla Ventures, taking the Series A to $20.8M, and begins moving from content generation toward full prospecting.
- 2024: Launches Auto-Pilot agents that source and engage prospects continuously, positioning alongside Co-Pilot mode for human-driven work.
- 2025: Raises a $30M Series B and launches RegieOne, consolidating enrichment, sequencing, dialing, and agents into a single prospecting platform.
- 2026: Publishes a free tier and a self-serve $49 per month Pro plan, abandoning the seat-minimum contract model that had defined its pricing and the category.

## Integrations

HubSpot CRM, Gmail and Google Workspace, Microsoft Outlook, LinkedIn, Built-in dialer, Enrichment data providers, Custom CRM sync on Enterprise, CSV import and export

## FAQ

### What is Regie.ai?

Regie.ai is an agentic prospecting workspace. It sources and ranks accounts against your ICP, tracks buying signals, enriches contacts, drafts messages in your voice, and runs multi-channel sequences across email, LinkedIn, and a built-in dialer. Auto-Pilot agents can run the loop continuously, and Co-Pilot mode keeps a human in the drafting seat.

### How much does Regie.ai cost?

There is a free plan with 250 one-time credits and full workspace access including the dialer. Pro is $49 a month for 5,000 credits refreshed each billing period, self-serve with no contract and 17 percent off annually. Enterprise is custom-quoted after a demo and adds team workspaces, shared agents, custom CRM sync, SOC 2 and security controls, and an account manager.

### Does Regie provide mailboxes or handle warmup?

No. You send from your own Gmail or Outlook account, even on the free tier. That means instant setup with no warmup wait, but it also means domain reputation, mailbox configuration, and deliverability are entirely your responsibility. If you plan on cold-sending volume, budget separately for infrastructure and warmup.

### How autonomous are the Auto-Pilot agents?

Less autonomous than the name suggests. They source, engage, and nurture continuously, but targeting runs on ICP filters plus standard intent signals rather than deep triggers, and reviewers overwhelmingly report editing the AI copy before it goes out. Read it as a tool that makes one person faster rather than an unattended digital rep.

### What do credits actually pay for?

Credits meter enrichment and agent actions. Pro's 5,000 monthly credits reset each period without rolling over, so unused capacity is lost. On paid plans, enrichment attempts that fail do not consume credits, which is a fairer arrangement than most vendors offer. Confirm limits before committing to high volume, since reviewers report ceilings on capacity that marketing describes loosely.

### What are the most common complaints about Regie.ai?

Robotic-sounding AI copy that reps rewrite, occasional data accuracy problems including wrong phone numbers and prospect mismatches, shallow Auto-Pilot targeting, and credit ceilings on plans that sound generous. It holds 4.4 on G2, so the overall reception is positive; the complaints are about the gap between agent marketing and assisted reality.

### Is Regie.ai good for a solo founder?

It is one of the few tools in this category a solo founder can actually try. The free tier costs nothing and includes the dialer, and Pro at $49 is less than most single-purpose data tools. The condition is that you already have a mailbox in reasonable shape and are willing to edit drafts rather than expecting to press start and walk away.

### How does Regie compare to hiring an SDR?

A junior SDR costs roughly $75k a year plus tooling and takes a quarter to ramp. Regie Pro costs $588 a year and ramps in an afternoon, but it does not carry a quota, cannot improvise on a call, and needs a human to edit its writing and watch its replies. The realistic comparison is Regie plus a few hours a week of an existing person's time against the salary.

### Which CRMs and tools does Regie integrate with?

HubSpot, Gmail and Google Workspace, Microsoft Outlook, and LinkedIn are supported on the self-serve plans, with a native dialer built in. Custom CRM sync and advanced analytics require the Enterprise tier, and there is no published open API on Free or Pro.

### Who owns Regie.ai and how is it funded?

Regie.ai is an independent venture-backed company founded in 2022 by Dr. Srinath Sridhar and Matt Millen, headquartered in San Francisco with a team of roughly 50 to 100. It has raised about $65M, including a $10M Series A led by Scale Venture Partners, a $6M extension from Khosla Ventures, and a $30M Series B in 2025.

## Editorial verdict

Regie.ai is the most buyable product in a category that mostly refuses to publish prices. The free tier is a real evaluation, the $49 Pro plan is priced below single-purpose data tools, and the workspace covers sourcing, signals, enrichment, drafting, sequencing, and dialing without a contract or a seat minimum. What you should not buy is the autonomy story: Auto-Pilot runs on ICP filters and ordinary intent signals, the copy reads like AI copy until a human rewrites it, and the data occasionally sends you to the wrong person. Also remember what the $49 excludes, which is the entire sending infrastructure problem, since Regie ships mail through your own Gmail or Outlook. For a founder or a two-rep team with a healthy mailbox and someone willing to edit, this is the correct first purchase in the AI SDR category, and the free tier means finding out costs nothing.

## SaaSTracker awards

- Best Value (AI SDR Agents, Summer 2026): "The first credible AI SDR to publish a $49 price tag, with a free tier underneath it."

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Source: SaaSTracker (https://saastracker.org), an independent editorial project. This profile is compiled from public information, carries no peer reviews or paid placement, and was last reviewed 2026-08-22. Awards are judged on published criteria: https://saastracker.org/methodology