# ReportGarden

> ReportGarden is a client reporting platform for digital marketing agencies. It connects to advertising, analytics, social, SEO, email, and call tracking accounts, then builds white-labeled dashboards and scheduled PDF reports from that data. Beyond reporting it carries agency operations features that most reporting tools omit: campaign budget pacing with alerts, invoice generation from ad spend, proposal building, and a keyword rank tracker with a site audit crawler. Pricing is per client bucket rather than per data source, starting at $75 per month for up to five clients, with a 14 day free trial and no free plan.

- Category: Client Reporting Dashboards (https://saastracker.org/categories/agency-reporting)
- Website: https://reportgarden.com
- Starting price: $75 per month (Standard, up to 5 clients; list price $89)
- Free plan: No
- Free trial: 14 days, no credit card required
- Founded: 2013, HQ: Hyderabad, India, operating in the US as ReportGarden Inc., Ownership: Independent, privately held
- Profile last reviewed: 2026-08-23
- Canonical profile: https://saastracker.org/products/reportgarden

## Overview

Agency reporting tools mostly answer one question: how do you get last month's numbers out of eight different ad platforms and into something a client will read. ReportGarden answers that question, but it was built with a wider brief. The company's original insight, back in 2013, was that the painful part of running a small PPC shop is not only the report; it is also noticing on the 18th of the month that a client's Google Ads budget is pacing 40 percent hot, and then billing that client correctly for the spend plus your management fee. So the product bundles reporting with budget tracking and invoicing, and that bundle is still the clearest reason to pick it over a pure reporting vendor.

The reporting surface itself is conventional in the good sense. You connect data sources per client, pick a template or build a layout from widgets on a drag and drop canvas, and schedule the result to send daily, weekly, or monthly as a PDF or as a live link into a white-labeled client portal. Reports carry your logo, your client's logo, your colors, and a cover page, and the company advertises a large template library across paid ads, social, SEO, ecommerce, and franchise marketing use cases. The integration list runs past sixty sources and is unusually deep on the long tail agencies actually hit: call tracking (CallRail, WhatConverts, Marchex, DialogTech, Twilio), regional and secondary ad networks (Simpli.fi, StackAdapt, Criteo, Taboola, Waze Ads, Apple Search Ads, Quora), and the DSP and 360 stack.

The SEO side is native rather than borrowed. ReportGarden tracks keyword ranks daily across Google, Bing, Yahoo, Yandex, Baidu, and Google Maps, crawls a site for on-page issues such as title tags, robots directives, and meta robots, and analyses backlink profiles and referring domains. For an agency selling both paid and organic retainers, that removes one subscription (a rank tracker) that competitors typically expect you to buy separately and pipe in as a data source.

The honest caveat is performance and polish. The most consistent user complaint across review sites, over several years, is that the application is slow: opening a report, changing a date range, or adding a metric can take an uncomfortably long time, and that friction compounds when you are assembling twenty reports in the first week of the month. Reviewers also describe cross-source blending as limited compared with newer tools, and describe the workflow as comfortable at a handful of clients but increasingly manual past that. ReportGarden is a small, independent company (roughly two dozen people) that has kept shipping through a difficult history, including the death of its founder in 2020. It is a working, buyable product with real differentiators, not a category leader.

## How it works

1. You create a client in ReportGarden and connect that client's accounts by OAuth: Google Ads, Google Analytics 4, Search Console, Meta Ads and Insights, LinkedIn, Microsoft Ads, TikTok, Shopify, HubSpot, Klaviyo, a call tracking provider, and so on. Billing counts data sources that are actually used in reports rather than every source you happen to authorize, and plans are gated by how many clients you manage rather than by seat count.

2. Reports are built from widgets on a drag and drop canvas: metric tiles, time series, tables, funnel and campaign breakdowns, text blocks for commentary, and images. You either start from a template in the library or lay out one report the way your agency likes it and clone it across the client roster. Branding is applied at the report level, with agency logo, client logo, color palette, cover page, and support for reporting in any of about fifty currencies.

3. Delivery is either a scheduled export or a live dashboard. Schedules send a PDF on a daily, weekly, or monthly cadence to a chosen recipient list; the alternative is a white-labeled portal link that the client opens to see current numbers, which avoids the awkward situation where the report is stale the day after it lands.

4. Budgets are configured per client and per account: you enter the monthly spend commitment and ReportGarden tracks actual spend against it, flagging accounts that are pacing over or under so an account manager can intervene before month end rather than explaining afterwards. Budget support extends beyond Google Ads to Meta, Microsoft, and Amazon Ads.

5. Invoicing closes the loop. The invoice generator pulls actual ad spend from the connected accounts, applies your fee structure, and produces a branded invoice that can be sent or exported into accounting software, which removes the manual reconciliation step most agencies do in a spreadsheet at the start of each month.

6. Alongside reporting, the SEO tools run on their own schedule: rank tracking refreshes daily for the keyword sets you define per client and per search engine, the site crawler produces an on-page audit, and backlink analysis reports referring domains. Those results become widgets inside the same client report rather than a separate deliverable.

## Best for

Small and mid-sized digital marketing agencies, typically under about twenty retained clients, that want client reporting, budget pacing, invoicing, and keyword rank tracking from one vendor at a predictable per-client price rather than assembling three subscriptions.

## Not the right fit for

- Agencies with large client rosters that need to produce hundreds of reports quickly; multiple reviewers describe the workflow degrading into manual work past a modest client count, and the application's load times make bulk work painful.
- Teams whose core need is heavy cross-source data blending and calculated metrics across platforms, which is where a dedicated data pipeline tool or a modern reporting canvas does more.
- In-house marketing teams reporting on a single brand, who are paying for client-management machinery (portals, invoicing, per-client plans) they will never use.
- Anyone who needs a free tier to evaluate at their own pace; there is a 14 day trial and then a paid plan, with no permanent free option.
- Enterprise buyers requiring a governed warehouse-first data layer, custom SLAs, and hundreds of connectors, which is where the platform vendors in this category start.

## Features

### Reports and dashboards

The core deliverable: branded, scheduled, client-facing reporting built from a widget canvas.

- **Drag and drop report builder**: Reports are assembled from metric, chart, table, text, and image widgets on a free-form canvas, so page layout follows your agency's format instead of a fixed template shape.
- **Template library**: A large library of prebuilt report and dashboard templates covering paid search, paid social, SEO, ecommerce, and franchise reporting, with premium templates unlocked on the Professional plan.
- **White-labeled branding**: Agency logo, client logo, color scheme, and cover page applied per report, plus a client-facing portal so the deliverable never carries a vendor's name.
- **Scheduled delivery**: Daily, weekly, or monthly automated sends to a recipient list as PDF, which is the mechanism that removes the recurring first-week-of-the-month scramble.
- **Live client dashboards**: The same widgets published as an always-current dashboard link rather than a static export, useful for clients who check numbers between reporting cycles.
- **Custom metrics and formulas**: Derived metrics defined on top of connected source fields, so cost per qualified lead or blended ROAS can appear as a first-class number in the report.
- **Multi-account consolidation**: Several ad accounts on the same platform, or several platforms, combined into one report section for clients running fragmented account structures.
- **Multi-currency reporting**: Support for roughly fifty currencies, which matters for agencies whose clients spend in a different currency from the one the agency bills in.
- **Commentary blocks**: Text sections inside the report for account manager analysis, so the deliverable carries interpretation rather than only charts.

### Agency operations

The parts most reporting tools leave out: money in, money out, and client sign-off.

- **Budget tracking and pacing**: Monthly spend commitments set per account with actual spend tracked against them, surfacing accounts that are running hot or under-delivering before the month closes.
- **Budget alerts**: Notifications on accounts that need attention, which is the difference between catching an overspend on the 18th and discovering it on the invoice.
- **Amazon, Meta, and Microsoft budget support**: Budget pacing is not limited to Google Ads; Amazon Ads budgeting was added in a 2024 release alongside the other major networks.
- **Invoice generation from ad spend**: Invoices built automatically from actual connected-account spend plus your fee structure, then exported or pushed into finance tools instead of reconciled by hand.
- **Proposal builder**: White-labeled proposals assembled with drag and drop and downloadable as a one-click PDF, aimed at the pitch stage rather than the retained-client stage.
- **Approval workflow**: Project or work approval requests sent to a client's inbox from templates, giving a record of sign-off attached to the account.
- **Lead generation forms and audits**: Embeddable form types and automated SEO audit reports used as a lead magnet on the agency's own site, a new-business tool rather than a reporting one.

### SEO and search tools

Native rank tracking, crawling, and link analysis rather than a third-party feed.

- **Daily keyword rank tracking**: Positions refreshed daily for defined keyword sets across Google, Bing, Yahoo, Yandex, Baidu, and Google Maps, with results reportable per client.
- **Local and map pack tracking**: Google Maps positions tracked alongside organic, which is the metric that actually matters for multi-location and franchise clients.
- **Site audit crawler**: On-page crawl checking title tags and their length, robots.txt, meta robots directives, and similar technical items, output as a client-readable audit.
- **Backlink and referring domain analysis**: Competitor and client backlink profiles with referring domain counts, presented as evidence of authority movement over a retainer's life.
- **Google Ads audit tool**: A dedicated account audit for Google Ads that surfaces structural and settings problems, positioned as a pitch asset for winning PPC accounts.

### Data sources and administration

What it connects to and how access is managed across a client roster.

- **Sixty-plus integrations**: Ads, analytics, social, ecommerce, email, CRM, and call tracking sources, connected per client by OAuth and counted for billing only when used in a report.
- **Deep call tracking coverage**: CallRail, WhatConverts, Marchex, DialogTech, Twilio, Avanser, WildJar, and others, which is unusually broad and matters for lead-gen agencies whose clients judge results by phone calls.
- **Secondary ad network coverage**: Simpli.fi, StackAdapt, Criteo, Taboola, Waze Ads, Apple Search Ads, Quora Ads, Reddit Ads, and Spotify Ads, plus Search Ads 360 and Display and Video 360.
- **Google Sheets and Drive import**: A manual data path for offline conversions, CRM exports, or anything without a connector, so a report is not blocked by one missing integration.
- **Client-based plan structure**: Plans are gated by client count rather than by user seats, so adding an account manager does not change the bill.
- **Custom integrations on the Custom plan**: Bespoke connectors and whiteglove setup are available on the quote-only tier for agencies with a source the standard list does not cover.

## Use cases

- **Six-person PPC agency with twelve retained clients**: Monthly reporting eats the first three working days of every month, and the same team is separately reconciling ad spend in a spreadsheet before raising invoices. Outcome: One report layout is built and cloned across the roster with scheduled monthly delivery, and invoices are generated from connected-account spend, collapsing two multi-day rituals into a review pass on the exceptions.
- **Agency owner who keeps discovering budget overspend after the fact**: A client's Google Ads and Meta budgets are managed by different people, and pacing problems only become visible when the platform invoice arrives. Outcome: Budget commitments are entered per account with pacing alerts, so overspend gets caught mid-month and the awkward conversation is about a plan rather than an apology.
- **Full-service agency selling both SEO and paid retainers**: The team pays for a rank tracker, a reporting tool, and a crawler, and the client still receives three separate documents that do not agree with each other. Outcome: Rank tracking, site audit, backlink data, and ad performance land in one branded monthly report from one subscription, and the SEO tool subscription is cancelled.
- **Franchise marketing manager reporting to fifty locations**: Each location wants its own numbers, and the brand wants a roll-up, but the underlying accounts are structured inconsistently. Outcome: Location-level reports are templated and scheduled with Google Maps rank and local ad performance included, while multi-account consolidation produces the brand-level view from the same connections.
- **Solo consultant pitching new business**: Prospects ask what is wrong with their current setup, and the consultant has no fast way to produce credible evidence before a paid engagement. Outcome: The Google Ads audit tool and automated SEO audit generate a branded pre-sales document in minutes, and the proposal builder turns it into a white-labeled scope on the same day.

## Pricing

Subscription priced by the number of clients you manage rather than by user seats or by data source count. Reports, dashboards, integrations, and custom metrics are included on every paid tier; the higher tier adds premium templates and a named onboarding contact. Data sources are counted toward fair-usage limits only when actively used in a report. Annual contracts are available at a discount arranged through sales rather than published on the page.

- **Standard**: $75 per month (list price $89). Up to 5 clients; Unlimited reports and dashboards; All integrations included; Custom metrics. The realistic entry point for a solo consultant or a young agency; the client cap, not the feature set, is what pushes you up.
- **Professional**: $125 per month (list price $149). Up to 10 clients; Everything in Standard; Unlimited premium report templates; Dedicated onboarding point of contact.
- **Custom**: Quote contact sales. Everything in Professional; Higher client volumes; Whiteglove onboarding services; Custom integrations built to request. Any agency past ten clients is on a quote, so the published price list only covers the smallest two brackets.

Billing notes:

- The meter is clients, not seats or connectors, so growing the team costs nothing and winning an eleventh client moves you to a quote-only conversation.
- Published prices are shown as promotional against a higher list price ($75 against $89, $125 against $149), so treat the list figure as the number that could apply at renewal.
- Fair usage limits apply to data sources; only sources actually used to build reports count, not every account you authorize.
- Annual contracts carry a discount but the rate is not published; it is negotiated with sales, which makes like-for-like comparison with competitors harder.
- Plan downgrades take effect at the next billing cycle rather than immediately.
- There is no permanent free plan, so evaluation is bounded by the 14 day trial.

Value assessment: Judged purely on reporting, $75 per month for five clients is mid-market for this category and there are cheaper and faster canvases. Judged on the full bundle, it looks better: budget pacing, invoice generation from real spend, proposal building, daily rank tracking across six search engines, and a site crawler are each things agencies commonly buy separately, and any one of them replacing a $30 to $60 subscription changes the arithmetic. The value case weakens as the roster grows, both because the client-count meter escalates into an unpublished quote past ten and because the application's speed becomes a labor cost at volume. Buy it for the bundle at small scale; do not buy it expecting the fastest reporting experience in the category.

## Strengths

- Bundles agency money operations (budget pacing, spend-based invoicing, proposals) with reporting, which almost no pure reporting tool does.
- Native SEO stack: daily rank tracking across six search engines including Google Maps, a site crawler, and backlink analysis, removing a separate subscription.
- Priced per client rather than per seat, so adding staff or stakeholders never increases the bill.
- Unusually deep connector coverage in the long tail agencies actually hit, especially call tracking and secondary ad networks.
- Genuine white labeling across reports, dashboards, portals, and proposals, with per-client branding rather than a single agency skin.
- Support is repeatedly described in reviews as fast, responsive, and knowledgeable, which counts for a small vendor.
- A 14 day trial with no credit card, which is a lower-friction evaluation than several competitors demand.

## Limitations

- Application speed is the dominant complaint in user reviews: opening a report, changing a date range, or adding a metric can take a long time, and that cost multiplies across a roster during reporting week.
- Cross-source blending is limited; reviewers specifically describe difficulty combining metrics from different platforms (for example Twitter, Google, and Facebook) into a single unified view.
- The workflow is described as comfortable for a small number of clients and increasingly manual beyond that, which limits it exactly where an agency's reporting pain is worst.
- Only two price points are published (5 clients and 10 clients); everything larger is a quote, so budgeting past ten clients requires a sales conversation.
- No free plan, so evaluation is capped at 14 days regardless of how long your reporting cycle actually is.
- The interface and chart aesthetics look dated next to newer entrants in the category, which matters when the output is a client-facing document.
- It is a small independent company of roughly two dozen people with a turbulent history, including an attempted 2018 sale that did not complete and the death of its founder in 2020; vendor continuity is a fair question to ask before signing an annual contract.
- Public documentation of release cadence is thin, making it hard to judge how quickly new platforms and API versions get supported.

## Comparisons

- **ReportGarden vs AgencyAnalytics**: The most direct rival and, for most agencies, the more modern product: AgencyAnalytics has a broader connector list, a faster and better-looking builder, and clearer per-client pricing that scales in published steps rather than into a quote. ReportGarden's counter is the operations bundle, since invoicing from actual ad spend and budget pacing alerts are not what AgencyAnalytics is built around. Pick AgencyAnalytics if the deliverable is the whole job; pick ReportGarden if billing and pacing are as painful as the report.
- **ReportGarden vs Metrics Watch**: Opposite philosophies. Metrics Watch delivers reports as native email with no PDF and no client portal, deliberately stripping the category down to the one thing clients open. ReportGarden is the maximalist option: dashboards, portals, PDFs, budgets, invoices, proposals, rank tracking. If your clients ignore attachments, Metrics Watch wins on read rate and price. If you need an agency operating layer, Metrics Watch does not compete.
- **ReportGarden vs TapClicks**: TapClicks is the enterprise end of this category, with order management, a marketplace of hundreds of connectors, and a sales-led motion that suits large agencies and media companies. ReportGarden is buyable in an afternoon with a published price and a card. An agency of five people will find TapClicks oversized and quote-gated; an agency of two hundred will find ReportGarden's client-count model and application speed limiting.
- **ReportGarden vs Whatagraph**: Whatagraph is the better-looking, better-performing reporting product with stronger cross-source blending and a managed onboarding culture, and it costs meaningfully more. ReportGarden costs less at small scale and throws in invoicing, budgets, and SEO tooling that Whatagraph does not attempt. The decision usually comes down to whether report aesthetics and speed are worth the price gap, and for client-facing agencies they often are.
- **ReportGarden vs Databox**: Databox is a KPI dashboard product first, built around goals, alerts, and a metric library that a business watches continuously, with a usable free tier. ReportGarden is built around a recurring branded deliverable for someone else's business. Databox is the better choice for an in-house team tracking its own numbers; ReportGarden is the better choice for a service business that has to send fifteen different documents to fifteen different clients every month.
- **ReportGarden vs Supermetrics**: Not really a competitor so much as a different layer. Supermetrics is a data pipeline that moves marketing data into Sheets, Looker Studio, or a warehouse, leaving presentation entirely to you. ReportGarden owns both the pipe and the page. Agencies with a spreadsheet-fluent analyst and a taste for custom output tend to prefer Supermetrics plus Looker Studio; agencies that want no build step at all prefer ReportGarden, and pay for the convenience with less flexibility.

## Implementation

- Setup time: A first client can be connected and reporting within a day: OAuth into the ad and analytics accounts, pick a template, apply branding, set a schedule. Rolling out a full roster takes longer, mostly because each client's account access has to be granted and because building the agency's canonical report layout is a design decision rather than a configuration step.
- Learning curve: Low for building and scheduling reports; the widget canvas is conventional and reviewers consistently describe the tool as easy to learn. The parts that take longer are custom metrics, budget structures that match how you actually bill, and getting the invoice fee logic right the first time.
- Onboarding: Self-serve on a 14 day trial with no card, supported by a help center. The Professional plan adds a dedicated onboarding point of contact and the Custom plan adds whiteglove setup, which is the practical route for an agency migrating a large roster.
- Migration: Reporting history does not transfer between vendors: connecting an account re-pulls whatever the source platform retains, so a switch means your historical narrative lives in old PDFs. Export prior reports before cancelling anything. Budgets, fee structures, and invoice templates are rebuilt by hand, and rank tracking history starts fresh from the day you define the keyword set, which is the one loss worth timing a migration around.

## Platform, API & security

- Platforms: Web application (browser-based), PDF export, White-labeled client portal, Email-delivered scheduled reports
- API: Third-party integrations are handled through official platform APIs and OAuth connections; the vendor also offers custom integrations on the Custom plan for sources not on the standard list. Google Sheets and Drive provide a manual import path for data with no connector.
- Compliance: GDPR
- Data residency: Not publicly documented; ask during evaluation if your clients impose regional data handling requirements.
- SSO: Not publicly documented on standard plans; enterprise access requirements are handled through the Custom tier.
- Security notes: Client data is pulled read-only from advertising and analytics platforms via OAuth, so revoking access at the source platform revokes it in the tool. Because reports are shared with clients through links and email, the practical security question for an agency is link and recipient hygiene rather than the platform's own posture.

## Support

- Channels: Email support, In-app chat, Help center, Phone (sales), Dedicated onboarding contact on Professional and above
- Documentation: An Intercom-hosted help center with setup articles, integration guides, and periodic release notes, plus a content-heavy blog aimed at agency operators. Documentation depth is adequate rather than exhaustive.
- Community: No formal user community. The company's visibility comes mainly from its blog and comparison content rather than from a user forum, which is worth noting if you value peer support when a connector breaks.

## Company

- Founded: 2013
- Founders: Ashok Varma
- Headquarters: Hyderabad, India, operating in the US as ReportGarden Inc.
- Ownership: Independent, privately held
- Employees: ~27 (est. 2026)
- Funding: Largely self-funded, with only small early accelerator-level backing reported; no significant venture round has been announced. Third-party trackers have reported annual recurring revenue in the low single-digit millions.

Timeline:

- 2013: Founded by Ashok Varma in Hyderabad to automate PPC reporting for digital advertising agencies.
- 2015: Expands beyond reporting into agency operations, adding budget tracking and ad-spend-based invoicing.
- 2017: Nominated for the ET Startup Awards; adds SEO tooling including rank tracking and site auditing to the platform.
- 2018: A stock purchase agreement to sell the company to a US buyer is signed but does not complete; ReportGarden remains independent.
- 2020: Founder Ashok Varma dies; the company continues to operate and support its agency customer base.
- 2023: Google Analytics 4 support shipped ahead of the Universal Analytics shutdown, with migration guidance for agency accounts.
- 2024: Google Ads API upgraded to v14 with new metrics, and budgeting support added for Amazon Ads.
- 2026: Continues as a small independent vendor with a sixty-plus integration list, positioned on the reporting-plus-operations bundle rather than on breadth or speed.

## Integrations

Google Ads, Google Analytics 4, Google Search Console, Google Business Profile, Meta Ads, Facebook Insights, Instagram, LinkedIn Ads, Microsoft Ads, TikTok Ads, Amazon Ads, Shopify, HubSpot, Klaviyo, Mailchimp, CallRail, WhatConverts, Semrush, BrightLocal, Google Sheets and Drive

## FAQ

### What is ReportGarden used for?

It is used by digital marketing agencies to produce recurring client reports. It connects to advertising, analytics, social, SEO, ecommerce, email, and call tracking accounts, then builds white-labeled dashboards and scheduled PDF reports from that data. It also covers agency operations that pure reporting tools skip: budget pacing with alerts, invoices generated from actual ad spend, proposals, and keyword rank tracking.

### How much does ReportGarden cost?

The Standard plan is $75 per month for up to five clients (shown against a $89 list price) and the Professional plan is $125 per month for up to ten clients (against $149). Anything larger is a Custom quote. Annual contracts carry a discount that is negotiated with sales rather than published. There is no free plan.

### Does ReportGarden have a free trial or a free plan?

There is a 14 day free trial with no credit card required. There is no permanent free plan, so if your reporting cycle is monthly you get roughly one half-cycle to evaluate. Plan the trial around a real client's real month-end rather than a test account, since that is the only way to see whether the speed and the layout work for you.

### How does ReportGarden pricing count clients and data sources?

Plans are gated by client count, not by user seats, so adding team members does not change the bill. Data sources fall under fair usage limits and are counted only when actively used to build reports, not when merely authorized. That is friendlier than tools that charge per connected account.

### Is ReportGarden white label?

Yes. Reports and dashboards carry your agency logo, the client logo, your colors, and a custom cover page, and reports can be delivered through a white-labeled client portal as well as by scheduled PDF. Proposals are white-labeled too, so the pre-sale document matches the reporting.

### Does ReportGarden do invoicing?

Yes, and it is one of the reasons to choose it. The invoice generator pulls actual ad spend from connected accounts, applies your fee structure, and produces a branded invoice that can be exported into finance software. Most competitors in agency reporting leave billing entirely to a separate tool.

### Does ReportGarden include SEO rank tracking?

Yes, natively. Keyword positions refresh daily across Google, Bing, Yahoo, Yandex, Baidu, and Google Maps, and the platform also crawls sites for on-page issues and analyses backlinks and referring domains. For an agency selling both SEO and paid, this can replace a separate rank tracker subscription.

### What are the main complaints about ReportGarden?

Speed is the recurring one: reviewers report that loading a report, changing a date range, or adding a metric can take a long time, which becomes a real labor cost during reporting week. The other consistent themes are limited cross-platform data blending, a dated interface, and a workflow that feels manual once the client roster grows.

### ReportGarden vs AgencyAnalytics: which should an agency pick?

AgencyAnalytics is the more modern reporting product with more connectors, a faster builder, and pricing that scales in published steps. ReportGarden is the better fit when you want invoicing from ad spend, budget pacing alerts, and native rank tracking in the same subscription. If the report itself is the whole job, most agencies will prefer AgencyAnalytics.

### How many integrations does ReportGarden have?

More than sixty named data sources, covering the major ad platforms and analytics tools plus a deep long tail: call tracking providers such as CallRail, WhatConverts, Marchex, and DialogTech, and secondary networks such as Simpli.fi, StackAdapt, Criteo, Taboola, Waze Ads, and Apple Search Ads. Google Sheets and Drive cover anything without a connector.

### Is ReportGarden still in business?

Yes. It remains an independent, privately held company of roughly two dozen people, actively selling and supporting the product with published pricing and a trial. Its history has been eventful: a 2018 agreement to sell the company did not complete, and founder Ashok Varma died in 2020. Vendor continuity is a fair diligence question before an annual commitment, but the product is live and buyable today.

### Can a small agency outgrow ReportGarden?

Plausibly, and on two axes. The published price list stops at ten clients, so growth past that means a sales conversation with an unpublished rate. More practically, the performance complaints scale with roster size, since the time cost of a slow interface multiplies by the number of reports you build each month.

## Editorial verdict

ReportGarden is the agency reporting tool that remembered agencies also have to bill people. Budget pacing with alerts, invoices generated from real ad spend, proposals, and native daily rank tracking across six search engines sit alongside the white-labeled reports, and at $75 per month for five clients that bundle can displace two or three other subscriptions. Against that, the product's weakest point is the one an agency touches most: reviewers have complained for years that the application is slow to load reports and change date ranges, cross-source blending is limited, and the interface looks its age next to newer rivals. It is also a small independent vendor with a difficult history, and the published price list stops at ten clients. Trial it during a real month-end, on real client accounts, and decide whether the operations bundle is worth the friction; if you only need the report to be fast and beautiful, look at AgencyAnalytics or Whatagraph first.

---

Source: SaaSTracker (https://saastracker.org), an independent editorial project. This profile is compiled from public information, carries no peer reviews or paid placement, and was last reviewed 2026-08-23. Awards are judged on published criteria: https://saastracker.org/methodology