# Ringy

> Ringy is a communications-first sales CRM built around a cloud VoIP softphone, combining click-to-call with local caller ID, call recording, an optional power dialer, SMS and email drip campaigns, lead distribution, agent coaching, and reporting, sold as a single flat plan at $119 a month covering unlimited users with telephony metered separately at a cent a minute and a cent a text.

- Category: Sales Engagement (https://saastracker.org/categories/sales-engagement)
- Website: https://www.ringy.com
- Starting price: $119 per month for unlimited users
- Free plan: No
- Free trial: A free trial is offered; the duration is not published on the pricing page
- Founded: 2013, HQ: Denver, Colorado, United States, Ownership: Privately held and independently operated
- Profile last reviewed: 2026-08-22
- Canonical profile: https://saastracker.org/products/ringy

## Overview

Ringy started life as iSalesCRM in Denver in 2013, serving insurance agents who bought internet leads and needed to call them within seconds of arrival. The rebrand to Ringy broadened the addressable market to financial services, recruiting, law firms, agencies, and general small business, but the DNA is unchanged: this is a phone system with a CRM wrapped around it, not a CRM that happens to integrate with a phone.

That orientation shows in every design decision. The softphone is native. Local caller ID picks a number matching the prospect's area code because pickup rates collapse without it. Calls are recorded and available for coaching. Lead distribution routes new leads to whoever is available. Drip campaigns fire SMS and email automatically off lead status. The optional power dialer works a list without the rep touching a keypad. None of this is a bolted-on integration with a third-party telephony vendor.

The pricing model is the other thing that makes Ringy unusual. It is a single flat plan at $119 a month for unlimited users, with no per-seat charge at any headcount. What is metered is the telephony: 1,000 outbound minutes and 1,000 outbound texts are included, further usage is a cent a minute and a cent a text, emails are a tenth of a cent, local numbers are a dollar a month, and inbound calls and SMS are free. Unused minutes and texts roll over into the following month, which is a small kindness most metered products do not extend.

Add-ons are where the total lands. The power dialer is $70 a month, call scripting is $10, and the AI tools are $10, so a team that wants the fully equipped product is at $209 a month plus usage rather than $119. Even so, a ten-person calling floor on that configuration is around $21 a head before minutes, which no per-seat competitor in this category can approach. The trade is scope: this is a phone-led CRM for lead-calling businesses, not a general sales engagement platform.

## How it works

1. Leads arrive by import, by web form, by integration, or through the built-in lead scraper, and lead distribution routes them to available agents in whatever pattern you configure.

2. The VoIP softphone lives inside the CRM. An agent clicks to call from any record, the system selects a local caller ID matching the prospect's area code, and the call records itself against the lead with the outcome logged.

3. The optional power dialer, at $70 a month on top, works a list sequentially so the agent moves from conversation to conversation without dialing anything, which is where the volume gains in a calling operation actually come from.

4. Drip campaigns fire automatically off lead status and stage, sending SMS and email on a defined cadence. These are genuinely automated channels rather than task reminders, which is the main reason a lead-calling business would choose this over a general CRM.

5. Usage is metered: 1,000 outbound minutes and 1,000 outbound texts are included each month, with overage at a cent each, emails at a tenth of a cent, and local numbers at a dollar a month. Inbound calls and SMS are free and unused allowances roll forward.

6. Managers use call recordings and coaching tools to review agent conversations, and reporting dashboards cover pipeline, activity, and agent performance. AI tools, a $10 add-on, generate call scripts and suggest replies.

## Best for

Lead-calling businesses where speed to dial is the whole game, particularly insurance agencies, financial services, and any small team buying internet leads that need calling and texting within minutes of arrival.

## Not the right fit for

- Email-led outbound teams; there is no sequence engine with conditional branching, no email warm-up, no inbox rotation, and no deliverability infrastructure of any kind.
- Anyone whose motion involves LinkedIn; there is no LinkedIn capability at all, automated or manual.
- Businesses with low call volume; if you are not dialing daily, you are paying $119 a month for a phone system you barely touch and a general CRM would serve you better and cheaper.
- Teams that want a single all-in price; the power dialer at $70, scripting at $10, and AI at $10 push a fully equipped configuration to $209 a month before a single minute of usage is billed.
- Buyers needing enterprise governance or complex CRM customisation; this is a focused product for a focused motion, not a configurable platform.

## Features

### Calling and telephony

The core of the product and the reason to buy it.

- **Built-in cloud VoIP softphone**: Calls are placed inside the CRM with no separate telephony vendor, no desk phone, and no integration to configure or break.
- **Local caller ID**: Outbound calls display a number matching the prospect's area code, which is the single biggest determinant of pickup rate on cold lead calling.
- **Power dialer**: Works a list sequentially so an agent never dials, available as a $70 a month add-on rather than being included in the base plan.
- **Call recording**: Every conversation recorded and attached to the lead, forming the basis of the coaching workflow.
- **Free inbound calls and SMS**: Only outbound usage is metered, so a business with heavy inbound response volume does not pay twice for the same conversation.
- **Included minutes and texts with rollover**: 1,000 outbound minutes and 1,000 outbound texts a month, and anything unused carries into the following month rather than evaporating.

### Automated campaigns

SMS and email drips that genuinely send, driven by lead status.

- **SMS drip campaigns**: Automated text sequences that fire on lead status changes, which for a lead-calling business is frequently the channel that actually gets a response.
- **Email drip campaigns**: Automated email sequences alongside the texts, billed at a tenth of a cent per message.
- **Sales campaigns**: Coordinated multi-touch programmes combining calls, texts, and emails against a defined lead segment.
- **Status-triggered automation**: Campaigns fire off pipeline stage and lead status rather than requiring manual enrolment, which is what makes speed-to-lead possible without a human watching the queue.
- **No email sequence branching**: Drips are linear cadences off status, not conditional sequences that fork on opens and clicks. Anyone comparing this to Klenty or Reply.io should note the difference.

### CRM and lead management

Adequate rather than ambitious, and shaped entirely around calling.

- **Lead and deal tracking**: Pipeline stages with lead records holding contact detail, call history, recordings, and campaign membership.
- **Lead distribution**: New leads route automatically to available agents, which is the mechanism that makes a shared lead pool workable across a floor.
- **Lead scraper**: A built-in tool for sourcing contacts, which reduces dependence on a separate data vendor for simple local prospecting.
- **Mobile CRM app**: Full lead access and calling from a phone, so field agents stay inside the system rather than using a personal handset.
- **Free unlimited video meetings**: Included in the base plan, which removes a Zoom subscription for teams that only need basic video.

### Coaching, AI, and reporting

Manager tooling aimed at a calling floor rather than at a pipeline review.

- **Agent coaching**: Call recordings reviewed against agent performance, which is the standard improvement loop in a dialing operation.
- **Call scripting**: Structured scripts surfaced during the call, available as a $10 a month add-on.
- **AI call scripting and response generation**: AI-generated scripts and suggested replies, a separate $10 a month add-on rather than a bundled capability.
- **Reporting and insights dashboards**: Activity, pipeline, and agent performance views oriented around call and text volume rather than sequence conversion.
- **Integrations**: Third-party connections for lead sources and downstream tools, though the integration catalogue is narrow compared with general CRMs.

## Use cases

- **Solo insurance agent buying internet leads**: Leads arrive in bursts and go cold within minutes, and calling them from a mobile with a non-local number produces almost no pickups. Outcome: At $119 a month with 1,000 included minutes and texts, the agent gets local caller ID, automated SMS drips that fire the second a lead lands, and call recording. Adding the power dialer takes it to $189 and is usually worth it the moment daily volume passes fifty calls.
- **Five-agent calling floor**: Per-seat CRMs plus a separate dialer plus a texting tool add up to well over $100 a head before anyone picks up a phone. Outcome: Ringy's flat $119 covers all five, and a fully equipped configuration with the power dialer, scripting, and AI is $209 a month, roughly $42 a head. Telephony is metered on top, so a floor burning 10,000 outbound minutes adds about $90. The comparison against per-seat tooling is not close.
- **Ten-person agency handling client lead volume**: Headcount grows with client wins and the software bill grows with it, eroding the margin on each new account. Outcome: Unlimited users on a flat plan means adding agents does not move the subscription at all; only usage moves. At ten agents the fully loaded configuration is about $21 a head before minutes, which no per-seat vendor in this category approaches.
- **Recruiting firm running high-volume candidate outreach**: Candidates respond to texts far more reliably than to email, but most sales tools treat SMS as an afterthought or a task reminder. Outcome: SMS drip campaigns that fire automatically off status, free inbound texts, and a cent per outbound message make texting the primary channel rather than a bolt-on, with the call recording and coaching layer sitting alongside it.

## Pricing

A single flat monthly plan covering unlimited users, with telephony metered as outbound minutes, texts, and emails, and three functional add-ons priced separately.

- **Ringy CRM**: $119 per month, unlimited users. CRM plus cloud VoIP softphone; 1,000 outbound minutes and 1,000 outbound texts included, with rollover; Free inbound calls and SMS; SMS and email drip campaigns; Local caller ID, call recording, and agent coaching; Free unlimited video meetings; Mobile CRM app. One plan for the whole company at any headcount, which is the entire commercial argument for the product.
- **Power Dialer add-on**: +$70 per month. Sequential list dialing with unlimited voice minutes; Voicemail drops. For a genuine calling floor this is not optional, so treat $189 as the realistic base price.
- **Call Scripting add-on**: +$10 per month. Structured scripts surfaced during live calls.
- **AI Tools add-on**: +$10 per month. AI-generated call scripts; AI reply suggestions.

Add-ons:

- Local phone number ($1 per number per month)
- Outbound text messages ($0.01 per message beyond the included 1,000)
- Outbound call minutes ($0.01 per minute beyond the included 1,000)
- Email sends ($0.001 per email)

Billing notes:

- The headline price is flat and covers unlimited users, so team growth does not change the subscription. This is the most important commercial fact about Ringy.
- Telephony is the real variable cost. Beyond the included 1,000 outbound minutes and 1,000 texts, usage runs at a cent each, so a floor doing 10,000 minutes and 10,000 texts adds about $180 a month.
- Unused minutes and texts roll over into the following month rather than expiring, which is unusual and helps businesses with uneven volume.
- Inbound calls and SMS are free, so a campaign that generates heavy response volume does not double your bill.
- The fully equipped configuration is $209 a month once the power dialer, scripting, and AI add-ons are included, and that is the number to compare against alternatives rather than the $119 headline.
- A promotional discount of $20 a month for six months has been advertised on the pricing page, so the effective first-year cost may be lower than list.

Value assessment: For a calling operation this is exceptional value and the flat-rate structure is the reason. A five-agent floor with the power dialer, scripting, and AI pays $209 a month plus usage, roughly $42 a head, against $63 a seat for Salesmate Business or considerably more for a CRM plus a separate dialer plus a texting platform. At ten agents the per-head figure halves again. The value evaporates entirely if you are not calling. There is no conditional sequence engine, no deliverability infrastructure, no LinkedIn, and no email warm-up, so an email-led team is paying $119 a month for a phone system it will not use. Judge Ringy purely on whether the phone is your primary channel.

## Strengths

- Flat pricing for unlimited users means the software bill does not grow with headcount, which is close to unique among products that include telephony.
- The VoIP softphone is native rather than an integration, so calling, recording, and logging work as one system with nothing to configure between vendors.
- Local caller ID is built in, which is the difference between a viable and a non-viable cold calling operation.
- SMS drip campaigns genuinely send off lead status rather than prompting a rep, making texting a first-class automated channel.
- Free inbound calls and SMS, plus rollover of unused outbound allowances, are unusually customer-friendly for a metered product.
- Speed-to-lead workflows including lead distribution and status-triggered automation are designed in rather than assembled from generic tools.
- Thirteen years of operation under two names, focused on one motion the entire time, which is a reasonable stability signal for a small vendor.

## Limitations

- The power dialer is a $70 add-on, so the realistic price for a calling floor is $189 rather than the advertised $119.
- There is no conditional sequence engine. Drips are linear cadences off status, not branching flows that fork on opens, clicks, or replies.
- No deliverability infrastructure whatsoever: no warm-up, no inbox rotation, no ESP matching, no custom tracking domain, so email is a nurture channel here rather than a prospecting one.
- No LinkedIn capability of any kind, automated or manual.
- Telephony metering means the true monthly cost is variable and can move substantially with volume, which complicates budgeting.
- The integration catalogue is narrow compared with general CRMs, and this is not a platform you customise heavily.
- The CRM itself is functional rather than sophisticated; a business that needs quotes, tickets, complex pipelines, or deep reporting will find it thin.
- Public sources disagree about the exact list price, quoting $99, $109, and $119 at different times, so confirm the current figure before budgeting.

## Comparisons

- **Ringy vs Salesmate**: Salesmate is the broader product: a full CRM with quotes, tickets, goal management, and sequences that combine email, text, and call steps, at $39 to $63 a seat. Ringy is narrower and flat-priced for unlimited users. A five-person team pays roughly $3,780 a year for Salesmate Business against about $2,500 for a fully loaded Ringy plus usage. Choose Salesmate if you need a real CRM, Ringy if the phone is the business.
- **Ringy vs Klenty**: Klenty is a per-seat multichannel engagement platform with LinkedIn steps, conditional cadences, and proper sequence analytics, designed for teams that lead with email. Ringy leads with the phone and has none of that. They barely compete: Klenty for outbound sequences, Ringy for a dialing floor working inbound leads.
- **Ringy vs Outplay**: Outplay covers email, LinkedIn, calls, and SMS with conversation intelligence and cadence reporting at SMB per-seat prices. Ringy covers calls and SMS deeply and email shallowly, for a flat fee. If your team runs multichannel sequences, Outplay. If your team dials internet leads all day, Ringy costs less and does the specific job better.
- **Ringy vs SalesBlink**: SalesBlink is an email-first outbound platform with prospecting, AI writing, and deliverability tooling. Ringy has no deliverability infrastructure at all and treats email as a nurture drip. These are opposite ends of the same category: SalesBlink to generate conversations by email, Ringy to have them by phone.
- **Ringy vs Reply.io**: Reply.io offers multichannel sequences, an integrated dialer, SMS, WhatsApp, a contact database, and an AI SDR on per-seat pricing. It is far broader than Ringy and considerably more expensive for a floor of ten. Reply.io suits a team running structured multichannel outbound; Ringy suits a team whose entire day is dialing and texting a lead list.

## Implementation

- Setup time: Two to four days. The CRM and campaigns are quick to configure, but provisioning numbers, setting up local caller ID coverage for your calling territories, and testing call quality take the bulk of the time.
- Learning curve: Low for agents, since the daily interface is a dialer and a lead card. Moderate for whoever configures lead distribution, drip campaign triggers, and number pools, which is where the product's value is actually unlocked.
- Onboarding: Self-serve with a free trial and no requirement to speak to sales before starting. The add-ons can be enabled and disabled as needed rather than being locked into a tier.
- Migration: Lead and contact data imports by CSV. The harder part is telephony: porting existing numbers requires carrier coordination and should be planned separately from the data migration, and A2P registration for SMS in the United States takes time and must be completed before texting at volume. Budget a couple of weeks for the phone side even though the CRM side is ready in days.

## Platform, API & security

- Platforms: Web application, Mobile CRM app, Cloud VoIP softphone
- API: Integration capability with third-party lead sources and downstream tools; the catalogue is narrower than a general-purpose CRM and the API is not a headline feature.
- Compliance: TCPA-relevant controls for calling and SMS, A2P 10DLC registration for United States texting, GDPR
- Data residency: United States hosted; no separately advertised regional options.
- SSO: Not prominently advertised.
- Security notes: Call recording carries jurisdiction-specific consent obligations that are the customer's responsibility to configure and disclose. United States SMS at volume requires A2P 10DLC registration, and outbound calling to consumers is subject to TCPA and do-not-call rules that the software supports but does not absolve you of.

## Support

- Channels: Email support, Phone support, In-app chat
- Documentation: A help centre covering CRM setup, campaign configuration, number provisioning, dialer operation, and compliance registration, alongside an extensive sales-focused article library.
- Community: No large official forum; the vendor publishes a substantial blog aimed at insurance and small-business sales audiences.

## Company

- Founded: 2013
- Headquarters: Denver, Colorado, United States
- Ownership: Privately held and independently operated
- Employees: Small; not publicly disclosed
- Funding: No significant venture funding publicly reported; the company has operated on revenue since founding as iSalesCRM in 2013.

Timeline:

- 2013: Founded in Denver as iSalesCRM, built for insurance agents who buy internet leads and need to call them within seconds.
- 2017: Adds SMS and email drip campaigns triggered off lead status, making speed-to-lead automation possible without a human watching the queue.
- 2021: Rebrands from iSalesCRM to Ringy and broadens positioning beyond insurance to financial services, recruiting, law firms, and agencies.
- 2023: Ships the power dialer and call coaching tooling as paid add-ons, alongside a mobile CRM app for field agents.
- 2025: Adds AI call scripting and reply generation as a separate ten-dollar add-on rather than bundling it into the base plan.
- 2026: Operates a single flat plan at $119 a month for unlimited users with metered telephony and three functional add-ons.

## Integrations

Lead vendor and web form lead sources, Email providers for drip sending, Cloud VoIP telephony (built in), Calendar tools, Zapier-style third-party connections, Mobile CRM app

## FAQ

### What is Ringy?

Ringy is a communications-focused sales CRM built around a cloud VoIP softphone. It combines click-to-call with local caller ID, call recording and coaching, an optional power dialer, automated SMS and email drip campaigns, lead distribution, a lead scraper, and reporting, all aimed at teams whose primary sales activity is dialing and texting a lead list.

### How much does Ringy cost?

The published plan is $119 a month flat, covering unlimited users, and includes 1,000 outbound minutes and 1,000 outbound texts. Add-ons are $70 a month for the power dialer, $10 for call scripting, and $10 for AI tools. Overage runs at a cent per outbound minute and a cent per outbound text, emails at a tenth of a cent, and local numbers at a dollar a month.

### Is Ringy priced per user?

No. The subscription is flat for unlimited users, which is the reason it works so well for a calling floor. Adding agents does not change the subscription at all; only telephony usage moves. Note that some third-party listings quote $99 or $109 rather than $119, so confirm the current figure directly before budgeting.

### Do I need the power dialer add-on?

If you are running a genuine calling operation, yes. The base plan gives click-to-call from a record; the $70 add-on gives sequential list dialing with unlimited voice minutes and voicemail drops, which is where the productivity gain in a dialing floor actually comes from. Treat $189 rather than $119 as the realistic base price for a calling team.

### Does Ringy do email sequences?

It does email drip campaigns triggered off lead status, but not conditional sequences that branch on opens, clicks, or replies. There is also no warm-up, no inbox rotation, no ESP matching, and no custom tracking domain. Email here is a nurture channel attached to a phone workflow, not a prospecting engine.

### Does Ringy automate SMS?

Yes, and it is one of the strongest parts of the product. SMS drip campaigns fire automatically off lead status changes rather than prompting a rep to send something. Inbound texts are free and outbound costs a cent each beyond the included thousand, so texting can genuinely be your primary channel rather than a bolt-on.

### What happens to unused minutes and texts?

They roll over into the following subscription month rather than expiring, which is unusual for a metered telephony product and helps businesses whose call volume is uneven month to month. Inbound calls and SMS do not consume the allowance at all because they are free.

### Does Ringy handle LinkedIn?

No, not at all. There is no LinkedIn automation, no manual LinkedIn steps, and no LinkedIn data. If social selling is any part of your motion, Ringy is not a candidate and you should look at Reply.io, La Growth Machine, or Breakcold instead.

### What compliance obligations come with it?

The usual ones for outbound calling and texting in the United States. Call recording carries jurisdiction-specific consent requirements, texting at volume requires A2P 10DLC registration with the carriers, and calling consumers is subject to TCPA and do-not-call rules. Ringy supports compliant operation but does not remove the obligation, and A2P registration should be started before your migration rather than after.

### Where does Ringy sit between a cold email tool and an enterprise platform?

Off that axis entirely, which is why it is worth considering. It is a phone-and-SMS operation with a CRM attached, not an email tool and not an enterprise engagement platform. It has none of the deliverability infrastructure of the former and none of the conversation intelligence, forecasting, or multichannel orchestration of the latter. What it has is a dialer, local caller ID, automated texting, and a flat price for as many agents as you can hire.

## Editorial verdict

Ringy is a narrow product that is very good at its one thing. If your business is calling and texting a lead list, the combination of a native softphone, local caller ID, status-triggered SMS drips, and a flat fee for unlimited users produces a cost per agent that per-seat competitors cannot match, and rollover minutes plus free inbound usage make the metering unusually fair. Budget $189 rather than $119, because the power dialer is not really optional for a calling floor, and start your A2P registration early. Just do not mistake it for a sales engagement platform. There is no conditional sequencing, no deliverability infrastructure, and no LinkedIn, so if email is your primary channel you are buying a phone system you will not use.

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Source: SaaSTracker (https://saastracker.org), an independent editorial project. This profile is compiled from public information, carries no peer reviews or paid placement, and was last reviewed 2026-08-22. Awards are judged on published criteria: https://saastracker.org/methodology