# Salespanel

> Salespanel is a first-party visitor tracking and customer data platform for B2B companies that identifies visiting companies through reverse-IP account reveal, tracks the full customer journey of known and anonymous visitors in a cookieless way, scores and segments them with rule-based and predictive models, and syncs the result into a CRM through a REST API and webhooks; it prices from $99 a month with unlimited seats and separates its plans by how much traffic you want deanonymized rather than by feature.

- Category: Website Visitor Identification (https://saastracker.org/categories/visitor-identification)
- Website: https://salespanel.io
- Starting price: $99 per month billed annually (Customer Data Platform or Account Reveal)
- Free plan: No
- Free trial: 14 days, no credit card required, on both self-serve plans
- Founded: 2018, HQ: Pune, India, Ownership: Privately held, bootstrapped with no disclosed outside funding
- Profile last reviewed: 2026-08-22
- Canonical profile: https://saastracker.org/products/salespanel

## Overview

Salespanel approaches this category from an unusual angle. Most visitor identification tools are reveal engines with a dashboard attached: their job is to turn an anonymous session into a company name and get it into Slack. Salespanel is a customer data platform that happens to include reveal. The centre of the product is a first-party data warehouse of everything your visitors do, known and unknown, tied together across sessions and stitched to identities as they become known through forms, chat, and email clicks. Account reveal is one input to that record rather than the whole product.

That distinction shows up immediately in the pricing, which is the clearest statement of intent the vendor makes. There are two self-serve plans at the same $99 a month starting price. The Customer Data Platform plan gives you 10,000 visitors a month and deanonymizes up to 10 percent of traffic. The Account Reveal plan gives you 2,000 visitors a month and deanonymizes up to 60 percent. You are quite literally paying for resolution rate, and the vendor prices the difference at five times the traffic allowance. It is a rare piece of honesty: nobody else in this category tells you plainly that the identification rate is the product and everything else is plumbing.

The company is small and has been at this a while. Founded in 2018 and based in Pune, India, Salespanel runs with a team in the single digits and no disclosed outside funding. That has consequences in both directions. It means the product is unusually technical for its price point (a documented REST API, collection APIs for pushing your own events into the warehouse, webhooks, cookieless tracking built for a post-third-party-cookie world) and it also means there is no large support organisation, no procurement-friendly enterprise story, and a genuine continuity question for anyone routing their entire first-party data layer through it.

What Salespanel is not is a person-level tool. Account reveal is reverse-IP company resolution, the same technique that underpins Leadfeeder, Leadinfo, and Snitcher, and it identifies organisations rather than human beings. Person-level identity in Salespanel arrives the ordinary lawful way: someone fills a form, replies to an email, or opens a chat, and the platform stitches their prior anonymous sessions to that identity. If you came here expecting a stranger's name and email off a cold pageview, this is the wrong product, and that is a deliberate choice rather than a gap.

## How it works

1. You install the Salespanel tracking script and, if you want, wire the collection APIs so your own product events and server-side data flow into the same warehouse as the web behaviour.

2. Every visitor gets a profile from the first hit, anonymous or not. Sessions, pages, campaign parameters, device and location details, and referral source all attach to that profile and persist across visits without depending on third-party cookies.

3. Account reveal runs reverse-IP resolution against the session to identify the visiting organisation, returning firmographics such as company size, industry, and location alongside contact information for the company. Depending on the plan you buy, the vendor targets up to 10 percent or up to 60 percent of traffic deanonymized this way.

4. When a visitor identifies themselves (a form submission, a live chat conversation, an email link click), Salespanel stitches the new identity to the entire anonymous history that came before it, which is the moment the customer data platform earns its name.

5. Rule-based and predictive lead scoring rank profiles and accounts in real time, and real-time segmentation slices on profile, account, and behavioural attributes together rather than one at a time.

6. Lead alerts fire when a qualified lead or target account crosses a milestone, and the REST API, webhooks, native CRM connectors, and Zapier push scored records and their journey history into Salesforce, Pipedrive, Intercom, Mailchimp, or anywhere else you keep the system of record.

## Best for

Technically-minded B2B marketing and revenue operations teams that want a first-party data layer they control, small companies that need company-level reveal plus journey tracking without paying platform prices, and buyers in or selling into Europe who need a defensible account-level tool rather than a person-level one.

## Not the right fit for

- Anyone who needs a named individual off an anonymous visit. Account reveal is reverse-IP company resolution; the only people Salespanel identifies are ones who identified themselves. If a person's name and email is the deliverable, look at RB2B, Knock2, Happierleads, or Leadpipe instead.
- Consumer businesses. Reverse-IP resolution on residential and mobile traffic returns internet service providers, and the whole scoring model assumes firmographics that a DTC brand does not have.
- Teams that want a turnkey Slack-first workflow with no configuration. Salespanel rewards setup: scoring rules, segments, and integration mapping all need thought, and a team that will not invest an afternoon will get less out of it than out of a simpler tool.
- Buyers who need enterprise procurement comfort. This is a single-digit-headcount, unfunded company in Pune with no published SOC 2, no disclosed data residency options, and no enterprise support organisation.
- Anyone buying the Salespanel Agents tier expecting the same self-serve experience. That plan starts at $499 a month and requires scheduling a call, which breaks the pattern the rest of the pricing sets.

## Features

### Account reveal and identification

Company-level resolution, with the deanonymization rate priced as the product it is.

- **Reverse-IP account reveal**: Identifies the organisation behind an anonymous session and returns firmographics including company size, industry, location, and company contact details.
- **Deanonymization rate as a pricing dimension**: The Customer Data Platform plan targets up to 10 percent of traffic deanonymized; the Account Reveal plan targets up to 60 percent. Very few vendors in this category will state a resolution ceiling at all, let alone sell against it.
- **Self-identification stitching**: When a visitor fills a form, opens live chat, or clicks an email link, their entire prior anonymous history is retroactively attached to the identified person.
- **Cookieless visitor tracking**: Tracking is built for an environment without third-party cookies, so visitor profiles persist across sessions without depending on a mechanism browsers are actively removing.
- **Deep behavioural tracking**: Real-time monitoring of every interaction on the site, not just pageviews, which is what feeds both the scoring model and the journey record.

### Customer data platform

The layer that makes Salespanel different from a reveal tool with a dashboard.

- **First-party data warehouse**: A built-in store for visitor and account data that you own, rather than a vendor-side reporting view you can only export from.
- **Collection APIs**: Push your own product events, server-side data, and offline signals into the same profiles as the web behaviour, which is how the journey record stops being website-only.
- **Unified customer journey**: Every touch from first anonymous visit through to closed deal on one timeline, which is the artefact most attribution arguments actually need.
- **Account-level rollup**: Individual visitor profiles roll up to the account, so you can see the whole buying group's activity rather than one contact's.
- **Technographic and demographic enrichment**: Device, location, lead source, and technology details attach automatically to profiles alongside firmographics.

### Scoring, segmentation, and alerts

Turning a warehouse of behaviour into something a salesperson can act on.

- **Rule-based lead scoring**: Define scoring rules over profile, account, and behavioural attributes, evaluated in real time as visitors browse.
- **Predictive scoring**: A model layer sits alongside the rules for teams that would rather not hand-tune weights forever.
- **Real-time segmentation**: Segments combine profile, account, and behavioural data in one query rather than forcing you to pick a dimension, which is how you isolate something like enterprise accounts that read pricing twice this week.
- **Lead alerts**: Real-time notifications when a qualified lead or target account hits a milestone, so the signal reaches a human while it still matters.
- **CRM score sync**: Scores travel into the CRM rather than living in Salespanel, so the sales team works one prioritised list instead of two.

### Integrations and developer surface

Unusually open for a product at this price.

- **REST API**: A documented API at the vendor's docs site covering the data model, for teams that want the warehouse queryable from their own systems.
- **Webhooks**: Event-driven pushes to Slack, internal services, or an orchestration layer without polling.
- **CRM connectors**: Native Salesforce and Pipedrive integrations sync accounts, contacts, scores, and journey history in both directions.
- **Marketing and support tools**: Mailchimp, Intercom, Calendly, and WordPress connect directly, covering the tools a small B2B marketing team actually runs.
- **Zapier**: More than 1,000 applications reachable without a native connector, which is how Slack, Teams, and everything else gets covered.
- **Unlimited seats with role-based access**: Every plan includes unlimited team members and role-based permissions, so putting the whole revenue team in the tool costs nothing and does not mean everyone sees everything.

### Commercial and compliance

Small-business terms and an account-level legal posture.

- **Company-level only by design**: Salespanel does not attempt person-level resolution of strangers, which is precisely why it does not need the jurisdictional ringfencing that US person-level tools rely on.
- **GDPR-ready positioning**: The vendor publishes GDPR compliance documentation and markets a GDPR-ready badge. As with every company-level tool, this is a legitimate-interest argument you still have to make in your own privacy notice.
- **Monthly visitor quotas that reset**: Quotas reset each month rather than functioning as a depleting credit balance, which makes the bill predictable.
- **14-day free trial without a card**: Full access on both self-serve plans, long enough to measure real reveal rate on your own traffic.
- **Transparent overage pricing**: $10 per additional 1,000 visitors on the Customer Data Platform plan and $40 per additional 1,000 on Account Reveal, published rather than negotiated.

## Use cases

- **B2B marketing lead who cannot prove content works**: The blog drives thousands of sessions, the CRM shows a handful of inbound demos, and nobody can connect the two because the journey between first visit and form fill is invisible. Outcome: Retroactive identity stitching attaches every anonymous session that preceded a form fill to the resulting contact, so the content that actually started the relationship becomes visible instead of the last-touch page.
- **European B2B company that needs reveal without a legal argument**: Sales wants website visitor identification, the privacy officer has already rejected two US person-level vendors, and the company still needs to know which organisations are in market. Outcome: Account reveal resolves organisations rather than people, so the discussion is a legitimate-interest balancing test rather than an argument about whether a stranger consented, and the Account Reveal plan targets up to 60 percent of traffic at $99 a month.
- **Revenue operations engineer building a first-party data layer**: Product usage lives in one system, web behaviour in another, and the CRM has neither, so scoring is guesswork and every attribution question becomes a manual data pull. Outcome: Collection APIs push product and server-side events into the same profiles as web behaviour, the REST API makes the warehouse queryable, and webhooks drive downstream automation without polling.
- **Small sales team that wants prioritised accounts, not a firehose**: An earlier visitor identification tool produced hundreds of company names a week and the team stopped reading the feed within a month. Outcome: Rule-based and predictive scoring plus real-time segmentation surface only accounts crossing a defined threshold, alerts fire on those, and unlimited seats mean everyone works the same prioritised list at no extra cost.

## Pricing

Monthly subscription priced on tracked visitors per month, split into two self-serve products distinguished by how much traffic is deanonymized, with unlimited seats on every plan and published overage rates.

- **Customer Data Platform**: $99 per month, billed annually. 10,000 tracked visitors per month; Up to 10 percent of traffic deanonymized; Full customer data platform, journey tracking, and collection APIs; Lead scoring, segmentation, and alerts; Unlimited seats with role-based access. $10 per additional 1,000 visitors. Buy this when the journey data matters more than the reveal rate.
- **Account Reveal**: $99 per month, billed annually. 2,000 tracked visitors per month; Up to 60 percent of traffic deanonymized; Reverse-IP company identification with firmographics; Lead scoring, segmentation, alerts, and CRM sync; Unlimited seats with role-based access. $40 per additional 1,000 visitors. The same money as the CDP plan buys one fifth the traffic and six times the resolution rate, which tells you exactly what you are paying for.
- **Salespanel Agents**: $499 per month, billed annually. Custom visitor volume with custom overage pricing; Up to 60 percent of traffic deanonymized; AI agent layer on top of the first-party data platform; Unlimited seats with role-based access. The only plan that requires scheduling a call, and the only place the self-serve pattern breaks.

Billing notes:

- Published prices are billed annually. Confirm the monthly rate directly if you are not ready to commit for a year.
- Monthly visitor quotas reset each cycle rather than depleting like a credit balance, so the bill is predictable and unused allowance does not carry.
- Overage is published rather than negotiated: $10 per additional 1,000 visitors on the Customer Data Platform plan, $40 per additional 1,000 on Account Reveal. The four-times difference is the reveal rate priced explicitly.
- Unlimited seats and role-based access are included on every plan, so there is no seat tax on putting the whole revenue team in the tool.
- Per-identity math at two volume steps: on Account Reveal at 2,000 visitors and a 60 percent target, $99 buys roughly 1,200 resolved companies, or about 8 cents each. Scale that to 10,000 visitors and the bill is $99 plus eight overage blocks at $40, so $419 for roughly 6,000 resolved companies, or about 7 cents each. That is among the cheapest per-company economics in this category, and it is cheap precisely because a company is a much less valuable object than a person.
- The two self-serve plans are separate products rather than tiers of one ladder. Decide first whether you are buying reveal or buying a data platform, because the same $99 buys very different things.

Value assessment: For company-level identification, Salespanel is priced aggressively: about 7 to 8 cents per resolved company with unlimited seats puts it at or below Leadinfo, Leadfeeder, and SalesViewer on unit economics, and well below anything that resolves people. The genuine differentiator is that you also get a first-party customer data platform with collection APIs and a documented REST API at the same price, which nobody else in this category includes. The catch is that the value depends on you using it. A team that installs the script, glances at the company feed, and never builds a scoring rule or wires the collection API is paying for a data platform and consuming a reveal tool, at which point Leadinfo or Snitcher would have been the simpler purchase. Salespanel rewards the technically inclined and disappoints everyone else.

## Strengths

- The only tool in this category that publishes its deanonymization ceiling and prices two plans against it, which is a level of candour about match rate that the rest of the market avoids.
- A genuine first-party customer data platform with collection APIs, not a reporting dashboard, at a $99 entry price.
- Retroactive identity stitching, so a form fill retroactively illuminates every anonymous session that preceded it, which is the single most useful thing a tool like this can do for attribution.
- Cookieless tracking architecture built for a browser environment that is actively removing the mechanism most competitors were built on.
- Unlimited seats with role-based access on every plan, so team size costs nothing and permissions are still enforceable.
- Company-level only by design, which means the GDPR conversation is a legitimate-interest balancing test rather than an argument about whether a stranger consented.
- Published overage rates and quotas that reset monthly rather than depleting, which makes the bill predictable in a category full of credit-balance surprises.

## Limitations

- No person-level identification of anonymous visitors at all. Reveal is company-level; people become known only when they identify themselves.
- A single-digit-headcount, unfunded company running your first-party data layer is a real continuity risk, and the vendor publishes nothing about SOC 2, data residency, or business continuity.
- Published prices are annual-billed, which is a meaningful commitment for a small business evaluating a category with high variance in results.
- The Salespanel Agents tier at $499 requires a sales call, breaking an otherwise clean self-serve model.
- The product rewards configuration. Scoring rules, segments, collection API wiring, and CRM mapping all need investment, and a team that will not do that work will find simpler competitors deliver more.
- The vendor does not publish match-rate evidence, methodology, or an independent audit behind the 10 percent and 60 percent figures; they are targets stated as plan attributes rather than measured outcomes.

## Comparisons

- **Salespanel vs Happierleads**: Happierleads starts at a similar $99 and resolves named individuals outside the EU, bundling a sequencer, sending infrastructure, and intent topics. Salespanel resolves companies only and instead gives you a first-party data platform with collection APIs and a documented REST API. If your motion is cold outbound to a stranger who visited, Happierleads. If your motion is understanding and scoring the accounts already in your funnel, and you would rather not litigate whether the person consented, Salespanel.
- **Salespanel vs Leadberry**: Leadberry is the other bootstrapped small-team company-level tool, cheaper still at $24 to $44 a month with unlimited leads and a simpler proposition: filter, alert, export. Salespanel costs more but adds journey stitching, predictive scoring, collection APIs, and a real API. Take Leadberry if you want the cheapest workable company feed with almost no setup; take Salespanel if you intend to build something on top of the data.
- **Salespanel vs Snitcher**: Snitcher is the EU-hosted, GDPR-first company-level reference point, priced from $49 a month on unique companies identified with unlimited seats and a five-module platform including intent, contact discovery, and attribution. Salespanel matches it on seats and openness and beats it on first-party data depth, but Snitcher has EU data residency, a longer track record, and an explicit legitimate-interest posture. For a European buyer, Snitcher is the safer answer; for a data-oriented team anywhere, Salespanel is the more extensible one.
- **Salespanel vs Factors.ai**: Factors.ai is the analytics-and-attribution heavyweight of this category, built for multi-touch attribution, LinkedIn ad measurement, and account intelligence at a scale that outgrows a small business quickly. Salespanel covers a meaningful slice of the same ground (journey tracking, account rollup, scoring) at a fraction of the price and complexity. Choose Factors.ai when attribution reporting is a board-level artefact; choose Salespanel when it is a working tool for one marketer.
- **Salespanel vs LeadPost**: LeadPost is the consumer counterpart, resolving anonymous B2C visitors to names, emails, and postal addresses and retargeting them across email, social, display, and direct mail from $249 a month. Salespanel resolves businesses and never touches a consumer identity. There is no overlap in buyer: a DTC brand gets internet service providers from Salespanel's reveal, and a B2B company gets nothing usable from LeadPost's consumer graph.

## Implementation

- Setup time: Thirty minutes for the script and a CRM connection, and a genuine half day if you intend to use the platform properly: scoring rules, segments, alert thresholds, and collection API wiring.
- Learning curve: Moderate, and higher than most of this category. The concepts (profiles, accounts, stitching, rules, segments, collection endpoints) are all familiar to anyone who has run a customer data platform and unfamiliar to a salesperson who just wants a Slack alert.
- Onboarding: Self-serve on both $99 plans with a 14-day trial and no credit card. The $499 Agents plan requires scheduling a call. Documentation at the vendor's docs site covers the API and data model properly.
- Migration: Historical visitor data does not transfer from another vendor, so the journey record starts on the day you install. If you are replacing a company-level tool, run both for a fortnight and compare resolved companies per thousand sessions rather than trusting either vendor's stated rate. The REST API makes export practical if you leave, which matters more than usual when the vendor is holding your first-party data.

## Platform, API & security

- Platforms: Web application, JavaScript tracking script, REST API, Collection APIs, Webhooks, WordPress plugin
- API: Documented REST API plus collection APIs for pushing your own product and server-side events into the same profiles, and webhooks for event-driven downstream automation.
- Compliance: GDPR (vendor-published compliance documentation)
- Data residency: Not published.
- SSO: Not published; role-based access control is included on every plan.
- Security notes: Because identification is company-level only, Salespanel does not rely on the jurisdictional ringfencing that US person-level vendors use to stay lawful in Europe; it simply does not resolve strangers to people. That makes the GDPR position a legitimate-interest argument you run in your own privacy notice rather than a question of whether a third-party consent chain reaches you. The vendor does not publish SOC 2 certification, data residency options, or opt-out mechanics for tracked visitors, which is a gap worth raising directly given that the product is designed to hold your first-party data.

## Support

- Channels: Email support, In-app chat, Support knowledge base
- Documentation: Developer documentation at the vendor's docs site covering the REST API, data model, collection endpoints, and tracking setup, plus a customer-facing support centre.
- Community: No official community forum; the vendor's resources site carries competitive comparisons and category education.

## Company

- Founded: 2018
- Headquarters: Pune, India
- Ownership: Privately held, bootstrapped with no disclosed outside funding
- Employees: Roughly 1 to 10 (est. 2026)
- Funding: No funding rounds disclosed.

Timeline:

- 2018: Founded in Pune, India, as a first-party lead tracking and qualification tool for B2B companies rather than as a pure visitor identification product.
- 2020: Adds account reveal, bringing reverse-IP company identification into what had been a known-visitor tracking and scoring platform.
- 2022: Rebuilds tracking for a cookieless environment as browsers move against third-party cookies, and publishes collection APIs for server-side and product event ingestion.
- 2024: Splits the commercial offer into two self-serve plans priced by deanonymization rate, at 10 percent and 60 percent of traffic, making the reveal ceiling an explicit purchase decision.
- 2026: Introduces Salespanel Agents, an AI layer over the first-party data platform, at $499 a month with a required sales conversation.

## Integrations

Salesforce, Pipedrive, Intercom, Mailchimp, Calendly, WordPress, Slack and Microsoft Teams via Zapier or webhooks, Zapier (1,000-plus applications), REST API and collection APIs, Webhooks

## FAQ

### What is Salespanel?

Salespanel is a first-party visitor tracking and customer data platform for B2B companies. It identifies the organisations behind anonymous website traffic through reverse-IP account reveal, tracks the full journey of every visitor known and unknown, stitches anonymous history to a person once they identify themselves, scores and segments the result, and syncs it into a CRM through native connectors, a REST API, and webhooks. Pricing starts at $99 a month billed annually with unlimited seats.

### Does Salespanel identify individual people?

Not from an anonymous visit. Account reveal is company-level reverse-IP resolution, so what you get from a cold session is the organisation, not a human. Individuals become known the ordinary way: they submit a form, open a chat, or click an email link, at which point Salespanel retroactively attaches all of their prior anonymous sessions to that identity. If you need a stranger's name and email off a pageview, this is deliberately the wrong tool.

### What match rate should I expect?

Salespanel is unusual in publishing a target rather than a hero number. The Customer Data Platform plan targets up to 10 percent of traffic deanonymized; the Account Reveal plan targets up to 60 percent. Those are ceilings on a good day and they are properties of your traffic as much as of the vendor: corporate-network B2B visitors resolve well, and residential, mobile, and VPN traffic largely does not. Use the 14-day trial to measure resolved companies per thousand sessions on your own site, which is the only figure that determines your economics.

### How is this different from plain IP-to-company enrichment?

The reveal itself is IP-to-company enrichment, and Salespanel does not pretend otherwise. What differs is everything around it. Plain enrichment gives you a company name against a session. Salespanel keeps a persistent, cookieless profile of that visitor across sessions, rolls individual profiles up to the account, ingests your own product and server-side events through collection APIs, scores the result with rules and a predictive model, and retroactively stitches the whole anonymous history to a person the moment they identify themselves. You are buying a data platform whose reveal happens to be IP-based, not a reveal service.

### Is Salespanel GDPR compliant?

The vendor publishes GDPR compliance documentation and markets a GDPR-ready posture, and the architecture helps: because Salespanel resolves companies rather than strangers, it does not need the jurisdictional ringfencing that US person-level tools use to stay lawful in Europe, where the risky capability is simply switched off for EU visitors. That said, company-level identification is not GDPR-free. You still rely on legitimate interest, you still need a balancing test, and you still have to disclose the processing in your privacy notice. Data residency, SOC 2 status, and visitor opt-out mechanics are not published, so ask about all three.

### What does a resolved company actually cost?

On the Account Reveal plan at $99 a month for 2,000 visitors and a 60 percent target, roughly 1,200 resolved companies, or about 8 cents each. Push that to 10,000 visitors and the bill is $99 plus eight overage blocks of $40, so $419 for roughly 6,000 resolved companies, or about 7 cents each. That is among the cheapest per-company economics available, and it is cheap because a company name is a far less valuable object than a person's name and email.

### Can I route identified visitors into Slack and my CRM?

Yes. Native connectors cover Salesforce and Pipedrive with two-way sync of accounts, contacts, scores, and journey history, plus Intercom, Mailchimp, Calendly, and WordPress. Slack and Microsoft Teams are reached through webhooks or Zapier rather than a first-party connector, which is one step less convenient than Slack-first tools like RB2B. Real-time lead alerts fire on milestones so the signal arrives while it is still actionable.

### Which of the two $99 plans should I buy?

They are different products at the same price, not tiers. Customer Data Platform gives you 10,000 visitors and up to 10 percent deanonymized: buy it when the journey record, scoring, and first-party data layer are the point and reveal is a bonus. Account Reveal gives you 2,000 visitors and up to 60 percent deanonymized: buy it when knowing which companies visit is the point. Overage rates differ accordingly, at $10 versus $40 per additional 1,000 visitors.

### How many seats do I get?

Unlimited, with role-based access control, on every plan including the $99 tiers. There is no per-seat charge anywhere. Role-based access matters more here than in a simple reveal tool, because Salespanel holds your first-party customer data rather than just a feed of company names.

### Who is behind Salespanel and how stable is it?

Salespanel was founded in 2018 and is based in Pune, India, running with a team in the single digits and no disclosed outside funding. Eight years of operation is a good sign in a category full of two-year-old startups, but a very small unfunded company holding your first-party data layer is a genuine continuity risk. The documented REST API is your insurance: keep an export path working and do not let the warehouse become the only copy of anything.

## Editorial verdict

Salespanel is the thinking person's company-level visitor identification tool. It resolves organisations rather than people, which makes it boring in exactly the way a European privacy officer wants, and then it does something no other tool at $99 does: gives you a real first-party customer data platform with collection APIs, retroactive identity stitching, predictive scoring, and a documented REST API, all with unlimited seats. Buy it if you have someone who will actually build on it, and if the honest published deanonymization ceilings appeal to you more than a competitor's hero number. Do not buy it if you want a name and email off an anonymous visit, if you need enterprise procurement comfort, or if nobody on the team will invest an afternoon in configuration, because a bare reveal feed is available more cheaply and with less setup elsewhere. And weigh the vendor: eight years in business is reassuring, single-digit headcount holding your first-party data less so.

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Source: SaaSTracker (https://saastracker.org), an independent editorial project. This profile is compiled from public information, carries no peer reviews or paid placement, and was last reviewed 2026-08-22. Awards are judged on published criteria: https://saastracker.org/methodology