# SE Ranking

> SE Ranking is a full SEO platform covering daily rank tracking, keyword and competitor research, backlink analysis, site auditing, content optimization, and white-label client reporting, sold self-serve from about 87 euros per month billed annually with multiple manager seats included and extra seats priced from roughly 14 euros, plus separately priced AI Search Toolkit and API credit add-ons.

- Category: SEO & Content Marketing (https://saastracker.org/categories/seo-content)
- Website: https://seranking.com
- Starting price: 87.20 euros per month billed annually (Core), or 109 euros billed monthly
- Free plan: No
- Free trial: 14 days, fully functional
- Founded: 2013, HQ: Watford, United Kingdom, with hubs in Miami, Wroclaw, and Kyiv, Ownership: Bootstrapped, privately held
- Profile last reviewed: 2026-08-22
- Canonical profile: https://saastracker.org/products/se-ranking

## Overview

SE Ranking exists because Ahrefs and Semrush are priced for a specialist and most SEO work is done by generalists and small agencies. It started in 2013 as a rank tracker built by Valery Kurilov, stayed bootstrapped and profitable, and expanded outward into a full suite without ever repositioning upmarket. The company now reports more than 800,000 users and roughly 240 staff spread across Watford, Miami, Wroclaw, and Kyiv, and it has never taken outside investment, which shows up in a pricing page that has stayed comprehensible while its larger competitors' have not.

Functionally it covers almost everything the expensive suites do. Daily rank tracking at 2,000 keywords on Core and 5,000 on Growth, website audits at 250,000 pages monthly on Core and 2 million on Growth, keyword and competitor research, backlink monitoring and checking, on-page optimization, local rankings, and a content editor. What separates it from Moz or Mangools is the agency layer: white-label reports, client access, a branded portal, lead generation widgets, and enough project headroom to run 10 or 30 client sites from one subscription without buying a second account.

The seat model is the quiet headline. Core includes one manager seat and Growth includes three, with additional seats from around 14.40 euros per month. Set that against Ahrefs at $40 to $80 per extra seat and Semrush at $45, and a four-person team pays roughly a third of what the same team pays at either. For a small agency that is not a rounding difference, it is the difference between the tool being viable and not.

Two things are packaged separately and should be priced deliberately. The AI Search Toolkit, which tracks brand mentions and citations across Google AI Overviews, AI Mode, ChatGPT, Gemini, and Perplexity, costs about 63.20 euros per month on annual billing rather than being bundled. API credits are another add-on from around 39 euros for 3 million credits. Prices are quoted in euros throughout, so US buyers carry the exchange spread, and the advertised headline figures assume annual billing at a 20 percent discount.

## How it works

1. You create a project for a domain, choose the search engines, countries, devices, and locations you care about, and load your keywords. Rank tracking then runs daily across Google, Bing, Yahoo, and YouTube, on desktop and mobile separately, with location targeting down to city and postal-code level, which is more granular than most tools at this price.

2. The Website Audit crawls your property against a monthly page allowance, 250,000 pages on Core and 2 million on Growth, and reports issues by severity with change tracking between crawls. Competitive Research and the Keyword Research module run outside projects against SE Ranking's own database, so investigating a competitor does not consume a project slot.

3. Reporting is where the product is designed for agencies rather than individuals. You assemble drag-and-drop report templates, brand them with your own logo and domain, schedule them, and give clients read-only portal access so the monthly report stops being an email attachment. The Agency Pack add-on extends this with lead generation widgets and a branded client space.

4. AI visibility runs on a separate loop through the AI Search Toolkit add-on: you register prompts, and SE Ranking checks whether your brand is mentioned or cited across Google AI Overviews, AI Mode, ChatGPT, Gemini, and Perplexity, with competitor comparison and historical tracking. It is sold as its own subscription line rather than being bundled into the base plans.

## Best for

Small and mid-sized SEO agencies, freelancers with multiple clients, and in-house teams of two to six people who need the full range of SEO tooling with white-label reporting and cannot justify Ahrefs or Semrush seat pricing.

## Not the right fit for

- Specialists who need the deepest possible backlink index; SE Ranking's link data is adequate for monitoring and prospecting but is not what you cite when a client disputes a competitor's link profile.
- Anyone who wants AI visibility bundled into the base price; the AI Search Toolkit is a separate 63.20 to 79 euro per month subscription on top of a plan that already starts near 90 euros.
- US buyers who dislike currency exposure, since everything is quoted in euros and your dollar cost moves with the exchange rate.
- Teams needing paid search, display, and social competitive intelligence at Semrush's depth; SE Ranking has advertising research but it is a lighter dataset.
- Businesses wanting a genuinely cheap entry point for one small site; at roughly 87 to 109 euros per month the floor is higher than Mangools, Ubersuggest, or Moz Starter, and much of what you pay for is agency machinery you will not use.

## Features

### Rank tracking

The original product, and still the most granular tracker at this price.

- **Daily position checks**: 2,000 keywords tracked daily on Core and 5,000 on Growth, refreshed every day rather than weekly, with on-demand rechecks available.
- **Device and location granularity**: Separate desktop and mobile results with location targeting down to city and postal code, which matters enormously for local and multi-market clients.
- **Multiple search engines**: Google, Bing, Yahoo, and YouTube tracking in the same project rather than as separate paid modules.
- **SERP feature tracking**: Reports which SERP features appear for each tracked keyword and whether you occupy them, which is how you tell a real position one from a position one buried under an AI Overview.
- **Competitor position comparison**: Track named competitors on the same keyword set and report visibility share against them without a separate subscription.
- **Historical data and search visibility scoring**: Aggregates tracked positions into a single visibility index over time, which is the number most client reports lead with.

### Research and competitive analysis

Broad coverage, respectable depth, not the deepest index in the category.

- **Keyword Research**: Volume, difficulty, cost per click, and intent across a large multi-country database, with grouping and clustering to turn a raw list into a content plan.
- **Competitive Research**: Organic and paid keyword footprint, traffic estimates, and top pages for any domain, run outside your project allowance.
- **Backlink Checker and monitoring**: Link profile analysis with domain and page strength scoring, plus ongoing monitoring of new and lost links per project so decay surfaces in a report.
- **Backlink gap analysis**: Finds domains linking to competitors but not to you, the standard prospecting workflow, included rather than reserved for a higher tier.
- **Local marketing and listings**: Local rank tracking by location plus business listing checks, which covers most small multi-location businesses without a separate local tool.

### Site audit and on-page

Generous crawl allowances relative to price.

- **Website Audit**: 250,000 pages crawled monthly on Core and 2 million on Growth, with issues grouped by severity and compared against the previous crawl.
- **Page Changes Monitor**: Watches specified URLs for content and code changes, useful for catching an unannounced deployment that broke a template.
- **On-Page SEO Checker**: Grades a specific URL against a target keyword with concrete fixes ordered by likely impact.
- **Content Editor**: SERP-derived optimization guidance and scoring for drafts, adequate for keeping freelancers honest but not a replacement for a dedicated editorial tool.
- **Index and crawl status monitoring**: Tracks indexation alongside Search Console data so pages quietly dropping out of the index are visible before traffic falls.

### Agency and reporting layer

The reason agencies choose this over Moz or Mangools.

- **White-label reports**: Drag-and-drop report builder with your own branding, logo, and domain, scheduled and delivered automatically to clients.
- **Client portal access**: Read-only client logins so the monthly report becomes a live dashboard rather than a PDF nobody opens.
- **Multiple manager seats included**: One seat on Core and three on Growth, with additional seats from around 14.40 euros per month, against $40 to $80 at Ahrefs and $45 at Semrush.
- **Project headroom**: 10 projects on Core and 30 on Growth, which covers a small agency's whole client book from one subscription.
- **Agency Pack add-on**: About 59 euros per month on annual billing, adding lead generation widgets and a branded client space for agencies selling audits inbound.
- **Free migration with annual plans**: SE Ranking will migrate your projects and historical data from another tool as part of an annual subscription, which removes the usual switching friction.

### AI search visibility and developer access

Capable, current, and deliberately sold separately.

- **AI Search Toolkit**: Tracks brand mentions and citations across Google AI Overviews, Google AI Mode, ChatGPT, Gemini, and Perplexity, priced at about 63.20 euros per month on annual billing or 79 euros monthly.
- **Linked and unlinked mention tracking**: Distinguishes citations that carry a link from bare brand mentions, which is the distinction that actually changes what you do next.
- **AI Results Tracker**: Monitors your chosen prompts over time with historical comparison rather than reporting a single snapshot.
- **Competitor AI visibility**: Reports which rival domains the models cite instead of you, which is the practical starting point for any generative-search programme.
- **API credits add-on**: From around 39 euros per month for 3 million credits on annual billing, which is realistically priced for a small business unlike most competitors' APIs.

## Use cases

- **Four-person SEO agency with a dozen clients**: Ahrefs would cost the base plan plus three seats, Semrush would cost the same again, and client reporting is assembled by hand every month. Outcome: Growth at 188 euros billed annually covers 30 projects, 5,000 daily-tracked keywords, three manager seats, and white-label scheduled reports with client portal access.
- **Freelancer stepping up from a rank tracker**: Currently paying for three separate cheap tools that do not talk to each other, and losing time reconciling them for client updates. Outcome: One Core subscription covers tracking, audits, research, backlinks, and branded reports, and the free annual migration moves existing project history across.
- **Multi-location service business**: Rankings differ street by street and the incumbent tool only reports national positions, so nobody can tell which branches are actually visible. Outcome: Postal-code-level location tracking with separate desktop and mobile results shows real local visibility per branch, alongside listing checks in the same subscription.
- **In-house marketer asked about AI answers**: Leadership wants to know whether the brand is cited when buyers ask an AI assistant, and dedicated AI visibility platforms quote enterprise prices. Outcome: The AI Search Toolkit add-on at about 63.20 euros per month tracks mentions and citations across five engines with competitor comparison, on top of an existing SE Ranking plan.

## Pricing

Self-serve tiered subscription quoted in euros, metered on projects, daily-tracked keywords, and audit pages, with included manager seats, cheap extra seats, and separately priced AI, agency, and API add-ons.

- **Core**: 87.20 EUR per month billed annually, or 109 EUR monthly. 10 projects; 2,000 keywords tracked daily; 250,000 pages audited per month; 1 manager seat, extras from 14.40 EUR per month; White-label reporting and client access. The plan most freelancers and small in-house teams should buy.
- **Growth**: 188 EUR per month billed annually, or 235 EUR monthly. 30 projects; 5,000 keywords tracked daily; 2 million pages audited per month; 3 manager seats included; Higher research and reporting limits. The agency plan, and the point at which SE Ranking's seat model becomes decisively cheaper than the competition.
- **Enterprise**: Custom quote flexible terms. Custom project and keyword volumes; Negotiated terms; Dedicated support; Larger seat counts. The only sales-led part of the range; everything below it is self-serve.

Add-ons:

- AI Search Toolkit (63.20 EUR per month billed annually, or 79 EUR monthly): Brand mentions and citations across Google AI Overviews, AI Mode, ChatGPT, Gemini, and Perplexity.
- Agency Pack (59 EUR per month, annual billing only): Lead generation widgets and a branded client space for agencies selling inbound audits.
- API credits (From 39 EUR per month for 3 million credits, annual billing): Scaling options available; realistically priced compared with Ahrefs or Semrush API access.
- Additional manager seats (From 14.40 EUR per month each): Roughly a third of what Ahrefs or Semrush charge per extra user.

Billing notes:

- All prices are quoted in euros, so US and UK buyers carry the exchange spread and the effective dollar cost moves with the rate.
- The advertised headline prices assume annual billing at a 20 percent discount. Monthly billing is 109 euros for Core and 235 euros for Growth.
- AI visibility is not included in any base plan. Budget the AI Search Toolkit at 63.20 to 79 euros per month separately if that is why you are buying.
- Extra manager seats from about 14.40 euros per month are the single most important number in this comparison for teams, against $40 to $80 at Ahrefs and $45 at Semrush.
- Audit page allowances are monthly rather than per crawl, so a very large site can consume the whole Core allowance in one deep crawl.
- Annual subscribers get free migration of projects and historical data from another tool, which materially lowers the cost of switching.
- There is a 14-day fully functional free trial, which is more generous than Semrush's seven days and infinitely more than Ahrefs' none.

Value assessment: SE Ranking is the best answer in this category to the question small agencies actually ask, which is not who has the biggest index but how many people and clients can I cover for a defensible monthly figure. Growth at 188 euros gives you 30 projects, 5,000 daily-tracked keywords, three seats, and white-label client reporting; the closest equivalent at Semrush is Pro+ at $299 plus $45 per extra user, and at Ahrefs it is Standard at $249 plus $60 per seat. The compromise is depth rather than breadth: the backlink index and keyword database are good, not definitive, and the AI Search Toolkit is a separate 63 to 79 euro line rather than bundled. If your work is delivering consistent SEO to multiple small clients, this is the correct purchase. If your work is winning arguments about competitive link data, it is not.

## Strengths

- The friendliest seat economics of any full SEO suite: three seats included on Growth and extras from about 14.40 euros, against $40 to $80 at Ahrefs.
- Genuinely granular rank tracking with daily checks, separate desktop and mobile, and location targeting down to postal code, at a price where most competitors offer country-level only.
- White-label reporting, client portal access, and 10 to 30 project slots make it a complete agency platform rather than a research tool with reports bolted on.
- Generous audit crawl allowances at 250,000 and 2 million pages per month relative to the price.
- A 14-day fully functional trial plus free data migration on annual plans removes almost all the risk of switching.
- API credits from around 39 euros per month for 3 million credits, which is one of the few realistically priced SEO APIs for a small business.
- Bootstrapped and profitable since 2013 with around 240 staff and more than 800,000 reported users, so there is no acquisition or funding-cliff risk in the near term.

## Limitations

- The backlink index and keyword database are respectable but not the reference datasets; for high-stakes competitive analysis practitioners still cross-check against Ahrefs.
- AI search visibility costs an extra 63.20 to 79 euros per month, so the tool that is cheapest on seats is not cheapest once AI tracking is included.
- Euro pricing exposes US and UK buyers to currency movement on a subscription they budget in dollars or pounds.
- The entry price near 87 to 109 euros is well above Moz Starter, Mangools, or Ubersuggest, and much of what it buys is agency machinery a solo site owner will never open.
- Advertising and social competitive intelligence exist but are noticeably lighter than Semrush's, so a cross-channel marketer will still find gaps.
- The Content Editor is a functional scoring tool rather than a serious editorial layer, and content teams generally end up adding Clearscope, Surfer SEO, or Frase.
- Audit page allowances are metered monthly, which means one deep crawl of a large ecommerce site can exhaust a Core plan for the rest of the billing period.

## Comparisons

- **SE Ranking vs Ahrefs**: Ahrefs has the better index, better derived metrics, and Content Explorer, and charges $129 to $449 plus $40 to $80 per additional seat plus $199 to $699 for AI visibility. SE Ranking covers most of the same jobs with three seats included on Growth and extras at about 14.40 euros. Buy Ahrefs when the data itself is what your client is paying for; buy SE Ranking when you need four people covering thirty client sites without a five-figure annual bill.
- **SE Ranking vs Semrush**: Semrush is broader, with real advertising intelligence, market traffic data, social tooling, and AI visibility bundled from $199. SE Ranking is narrower, cheaper, and far better on seats and white-label agency reporting. Cross-channel marketers should pay for Semrush; agencies delivering SEO to many small clients will get more done per euro with SE Ranking plus the AI Search Toolkit.
- **SE Ranking vs Moz Pro**: Similar price bracket, different centre of gravity. Moz is stronger on link data credibility, has better-known metrics, includes AI visibility in the base price, and offers a cheaper API. SE Ranking is stronger on rank tracking granularity, project headroom, white-label reporting, and multi-seat teams. Choose Moz for link-led work by a small team; choose SE Ranking for client delivery at volume.
- **SE Ranking vs Mangools**: Mangools is the cheaper, calmer tool for one person doing keyword research and light tracking, with a much lower price and a much smaller surface. SE Ranking is a working agency platform with client portals, white-label reports, and thirty project slots. Solo operators should start at Mangools and move to SE Ranking the first time a client asks for a branded monthly report.
- **SE Ranking vs SISTRIX**: Sistrix is a European specialist built around the Visibility Index with exceptional historical depth in German, Spanish, and Italian markets, sold as modules. SE Ranking is a broader, cheaper, more operational suite with far better agency tooling. If longitudinal visibility data in continental Europe is your deliverable, Sistrix. If day-to-day client delivery is, SE Ranking.
- **SE Ranking vs Ranktracker**: Rank Tracker is a focused position-monitoring and reporting product; SE Ranking bundles equally granular daily tracking into a suite that also audits, researches, and reports. If tracking is genuinely all you need, a dedicated tracker gives you more keyword slots per euro. If you also need audits, backlinks, research, and white-label delivery, SE Ranking replaces three subscriptions with one.

## Implementation

- Setup time: Under an hour per project. Add the domain, choose search engines, countries, devices, and locations, import keywords, connect Google Analytics and Search Console, and start the first audit crawl. Agencies onboarding a full client book should budget a day and use the free annual migration.
- Learning curve: Moderate. The tool is broad but the navigation is organised by job rather than by dataset, so a competent marketer is productive in a couple of days. The report builder is the part worth investing an afternoon in, since it is what clients see every month.
- Onboarding: Fully self-serve with a 14-day fully functional trial. Annual subscribers get free migration of projects and historical data from a competing tool, which is the most practical onboarding help any vendor in this category offers.
- Migration: SE Ranking will import your project data and history from another tool as part of an annual subscription, which is unusual and removes the normal penalty of losing rank history on a switch. Keyword lists import by CSV. Expect backlink counts and difficulty scores to differ from your previous tool; they are different indexes measuring the same idea.

## Platform, API & security

- Platforms: Web application, Chrome extension, Looker Studio connector, REST API, White-label client portal
- API: API sold in credits as an add-on, from around 39 euros per month for 3 million credits on annual billing with larger bundles available. Realistically priced for a small business, unlike most competitors' API tiers.
- Compliance: GDPR
- Data residency: Operations span the United Kingdom, United States, Poland, and Ukraine; no customer-selectable regional hosting is advertised.
- SSO: Not advertised on the self-serve plans; discuss with sales on Enterprise.
- Security notes: SE Ranking is a bootstrapped private company rather than a listed vendor, so published security documentation is lighter than at Semrush or Moz. Buyers with a formal vendor review process should request current compliance material directly before committing to an annual contract.

## Support

- Channels: Live chat, Email support, Onboarding assistance for annual plans
- Documentation: Substantial knowledge base plus a well-maintained blog and an academy covering both the tool and SEO practice.
- Community: More than 800,000 reported users with active third-party tutorial coverage; no large official forum.

## Company

- Founded: 2013
- Founders: Valery Kurilov
- Headquarters: Watford, United Kingdom, with hubs in Miami, Wroclaw, and Kyiv
- Ownership: Bootstrapped, privately held
- Employees: Approximately 240 (2026)
- Funding: No outside investment. The company has been profitable and self-funded since launch, with revenue reported in the mid tens of millions annually.

Timeline:

- 2013: Founded by Valery Kurilov as a rank tracking tool, self-funded from the start with no outside investment.
- 2016: Expands from rank tracking into a full suite with website audit, competitor research, and backlink monitoring.
- 2019: Adds the white-label reporting and client portal layer that establishes SE Ranking as an agency platform rather than an individual tool.
- 2022: Launches its own keyword and backlink databases, reducing dependence on third-party data feeds.
- 2024: Adds content optimization tooling and local marketing modules, and passes several hundred thousand users.
- 2026: Ships the AI Search Toolkit tracking brand visibility across Google AI Overviews, AI Mode, ChatGPT, Gemini, and Perplexity as a separately priced add-on.

## Integrations

Google Search Console, Google Analytics 4, Google Ads, Google Business Profile, Google Looker Studio, Google Sheets and CSV export, Zapier, Slack, WordPress, REST API

## FAQ

### What is SE Ranking?

SE Ranking is an all-in-one SEO platform covering daily rank tracking, keyword and competitor research, backlink analysis, website auditing, content optimization, local marketing, and white-label client reporting. It is aimed squarely at small agencies and in-house teams who need the full range of SEO tooling without Ahrefs or Semrush pricing.

### How much does SE Ranking cost?

Core is 87.20 euros per month billed annually or 109 euros monthly, and Growth is 188 euros annually or 235 euros monthly. Enterprise is quote-based. Add-ons include the AI Search Toolkit at 63.20 to 79 euros per month, the Agency Pack at 59 euros, API credits from 39 euros, and extra manager seats from about 14.40 euros each.

### How does SE Ranking handle extra users?

Core includes one manager seat and Growth includes three, with additional seats from roughly 14.40 euros per month. This is the single strongest argument for the product: Ahrefs charges $40 to $80 per extra seat and Semrush charges from $45, so a four-person team pays roughly a third here of what it pays there.

### Does SE Ranking track AI search visibility?

Yes, through the AI Search Toolkit, which covers Google AI Overviews, Google AI Mode, ChatGPT, Gemini, and Perplexity, reporting linked and unlinked brand mentions, citation frequency, and competitor comparison with historical tracking. It is an add-on at about 63.20 euros per month on annual billing, not part of the base plans, so budget it separately.

### How granular is SE Ranking's rank tracking?

Very. Positions are checked daily across Google, Bing, Yahoo, and YouTube, with separate desktop and mobile results and location targeting down to city and postal-code level, plus SERP feature reporting so you can see whether a position one is actually visible. Allowances are 2,000 keywords on Core and 5,000 on Growth.

### How many pages can SE Ranking crawl in a site audit?

250,000 pages per month on Core and 2 million on Growth. The allowance is monthly rather than per crawl, so a single deep crawl of a large ecommerce site can consume most of a Core plan for the billing period. Size your plan against your largest site, not your average one.

### Is there a free trial?

Yes, 14 days and fully functional, which is longer than Semrush's seven days and considerably better than Ahrefs, which offers no trial at all. Annual subscribers also get free migration of projects and historical data from a competing tool.

### Is SE Ranking good enough to replace Ahrefs or Semrush?

For most small agencies and in-house teams, yes for day-to-day work. Rank tracking, audits, reporting, and research are all comparable or better per euro. Where it does not replace them is depth of backlink and keyword data. If your value to clients rests on being able to defend a competitive link analysis, keep one seat of Ahrefs alongside it.

### Can I use the SE Ranking API?

Yes, as a credit-based add-on from around 39 euros per month for 3 million credits on annual billing, with larger bundles available. Compared with Ahrefs API capacity reported to start near $500 per month, this is one of the few SEO APIs a small business can realistically afford.

### Who owns SE Ranking and is it financially stable?

It is privately held and bootstrapped, founded in 2013 by Valery Kurilov and never funded by outside investors. The company reports around 240 employees across Watford, Miami, Wroclaw, and Kyiv and more than 800,000 users, and has been profitable since early in its life. There is no venture funding cliff and no acquisition overhang, which is more than can be said for several competitors.

## Editorial verdict

SE Ranking is the most sensible full SEO platform a small agency can buy in 2026. It gets the arithmetic right where the market leaders get it wrong: three seats included on Growth with extras at about 14.40 euros, thirty project slots, daily postal-code-level rank tracking, two million audit pages a month, white-label reporting with client portals, a 14-day working trial, and free data migration if you commit annually. It is not the deepest dataset in the category and it does not pretend to be, and the AI Search Toolkit is a separate 63 to 79 euro line rather than a bundled feature, which blunts the price advantage if AI visibility is your main reason to buy. But for the specific job of delivering consistent SEO work to a book of small clients with more than one person doing it, nothing else at this price is close.

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Source: SaaSTracker (https://saastracker.org), an independent editorial project. This profile is compiled from public information, carries no peer reviews or paid placement, and was last reviewed 2026-08-22. Awards are judged on published criteria: https://saastracker.org/methodology