# Serpstat

> Serpstat is an all-in-one SEO platform built in Ukraine that combines keyword research across more than 230 regional search databases, competitor analysis, backlink data, a site auditor crawling up to 1.5 million pages, daily rank tracking, and an LLM brand monitor, sold self-serve from $50 per month with a daily-credit meter and multiple user seats included in every paid tier above Individual.

- Category: SEO & Content Marketing (https://saastracker.org/categories/seo-content)
- Website: https://serpstat.com
- Starting price: $50 per month
- Free plan: A free account gives a small number of daily queries with capped results, enough to evaluate the interface and not enough to do real work.
- Free trial: 7-day trial on paid features, plus a limited free account
- Founded: 2013, HQ: Odesa, Ukraine, Ownership: Privately held; part of the FRACTAL group of companies, originally spun out of the Netpeak agency
- Profile last reviewed: 2026-08-22
- Canonical profile: https://saastracker.org/products/serpstat

## Overview

Serpstat started in 2013 as an internal keyword tool at Netpeak, a Ukrainian digital agency, built because the commercial options at the time were expensive and weak on the markets Netpeak actually served. It was spun out as a standalone SaaS in 2015 and has since become the most credible non-Western all-in-one suite, with a database that the company puts at more than 8.5 billion keywords across upwards of 230 regional Google databases. The regional breadth is the underrated part: Serpstat covers Central and Eastern Europe, Central Asia, and Latin America with a depth that Ahrefs and Semrush apply mainly to the largest English-speaking markets.

The platform is a genuine suite rather than a point solution. Competitor analysis, keyword research and clustering, backlink analysis, a site auditor, daily rank tracking with city and postcode granularity, text analytics, and an API all sit in one account. In 2025 and 2026 the company added an LLM brand monitor that tracks whether your brand appears in answers from ChatGPT, Claude, Gemini and a long tail of other models, plus MCP endpoints so ChatGPT and Claude can query your Serpstat data directly.

The commercial structure is the thing to understand before you buy, because it is not like anyone else's. Serpstat meters by daily credits rather than monthly ones: 100 searches a day on Individual, 500 on Team, 1,000 on Team x2, and 5,000 on Agency. A daily reset is friendlier than a monthly pool for steady work and much less friendly for a burst of research, because there is no way to spend tomorrow's allowance today. On top of that sit separate monthly limits on keyword position checks, export rows, and audited pages.

Where Serpstat is unambiguously generous is seats. Individual is one user at $50 per month, but Team at $100 includes three users, Team x2 at $169 includes six, and Agency at $410 includes thirty. Against Ahrefs and Semrush charging $40 to $80 for each additional person, a five-person marketing team can be on Serpstat Team x2 for $169 all in. That is the arithmetic that wins small agencies, and it is why Serpstat keeps appearing in shortlists it would not otherwise make on data quality alone.

## How it works

1. You enter a domain or keyword and pick a regional database from the 230-plus available. Serpstat returns the organic and paid keyword footprint, estimated traffic, top pages, competitor set, and backlink summary. Each report you open spends from that day's credit allowance, so the meter is visible in normal use rather than hidden in a monthly statement.

2. Keyword research runs through the database with volume, competition, difficulty, and cost per click, then feeds into a clustering tool that groups terms by SERP overlap rather than by string similarity. Clustering by shared results is the correct method for deciding what belongs on one page, and it is a feature the cheaper tools in this category usually lack.

3. Site Audit crawls your property against the plan's page allowance, 30,000 pages on Individual up to 1.5 million on Agency, and scores issues by priority with a health index. Because the allowance is monthly rather than per crawl, a large site on a small plan gets one full crawl a month and nothing else, which is the main sizing mistake buyers make.

4. Rank Tracker follows keywords daily with location granularity down to city and postcode, split by device, and keeps local trend history. Alongside it, the LLM brand monitor asks your chosen prompts across ChatGPT, Claude, Gemini and other models and records whether and how your brand is mentioned. Everything is exportable, schedulable as a white-label report on Agency, and queryable through the API on Team and above.

## Best for

Small agencies and in-house teams of three to six people who want one platform covering research, auditing, tracking, and reporting without paying per seat, and anyone whose target markets sit outside the handful of countries the American suites cover properly.

## Not the right fit for

- Anyone who works in bursts; the daily credit reset punishes a research sprint badly, and running out at eleven in the morning means waiting until tomorrow rather than buying more.
- Buyers who need a best-in-class backlink index; Serpstat's link data is serviceable but is not in the same class as Majestic or Ahrefs and should not be the basis of a link-buying decision.
- Teams that need deep technical crawling with JavaScript rendering and configurable crawl rules; Serpstat's auditor finds the common problems and stops well short of what Sitebulb or Screaming Frog will tell you.
- Solo operators on tight budgets, because Individual at $50 with 100 daily credits, no API, and no AI monitoring is the weakest plan in the range and worse value than Mangools or SE Ranking at similar money.
- Organisations with procurement rules about vendor jurisdiction; Serpstat is a Ukrainian company operating through a war, which is a real continuity question a buyer should ask about rather than pretend away.

## Features

### Keyword research and clustering

The original product and still the deepest part of the suite.

- **Keyword database across 230-plus regions**: More than 8.5 billion keywords across upwards of 230 regional Google databases, with materially better coverage of Central and Eastern Europe, Central Asia, and Latin America than the American suites offer.
- **Keyword clustering by SERP overlap**: Groups terms by how much their search results actually overlap rather than by string similarity, which is the correct way to decide what belongs on a single page.
- **Search suggestions and related keywords**: Expands a seed into questions, long-tail variants, and autocomplete suggestions, each with volume and difficulty attached.
- **Search questions**: Isolates question-form queries, which has become more valuable as AI answers increasingly surface question-shaped content.
- **Text analytics**: Analyses the language used by pages already ranking for a term, giving a lightweight content brief without a separate content optimisation subscription.

### Competitor and market analysis

Domain-level intelligence across organic and paid.

- **Domain analysis**: Organic and paid keyword footprints, estimated traffic, visibility trend, top pages, and competitor set for any domain in any of the regional databases.
- **Domain versus domain comparison**: Compares keyword sets across domains to expose the terms competitors rank for and you do not, the standard gap analysis workflow.
- **URL-level analysis**: Drills into a single page rather than a whole domain, which matters when you are trying to beat one specific competing article.
- **Paid search and ad research**: Keywords bought, ad copy, and estimated budgets, so paid and organic research happen in one subscription rather than two.
- **Market intelligence**: Aggregates traffic and audience data at market level for sizing a niche before committing to it.

### Site audit and technical checks

Competent generalist crawling, metered monthly by pages.

- **Crawl allowance by tier**: 30,000 pages a month on Individual, 150,000 on Team, 300,000 on Team x2, and 1.5 million on Agency, pooled monthly rather than per crawl.
- **Prioritised issue reporting**: Errors are grouped by severity with a site health index, so a non-specialist can work down a list rather than interpret raw crawl output.
- **Page speed and Core Web Vitals checks**: Performance data is pulled into the audit alongside the crawl findings rather than requiring a separate tool.
- **Scheduled recurring audits**: Crawls can be set to repeat so regressions surface automatically, which is the only way an audit stays useful after the first month.
- **One-page audit**: A quick single-URL check for when you need to sanity-test one page without spending a chunk of the monthly crawl allowance.

### Rank tracking and backlinks

Daily positions with local granularity, plus a workable link module.

- **Daily rank tracking**: Positions refresh daily, with monthly position-check allowances running from 10,000 on Individual to 500,000 on Agency.
- **City and postcode granularity**: Local tracking goes down to city and postcode level with historical local trend data, which is enough for a multi-location small business.
- **Device and search engine splits**: Desktop and mobile positions are tracked separately across supported search engines and regions.
- **Backlink analysis**: Referring domains, anchor text, new and lost links, and a link scoring metric; adequate for monitoring your own profile and for competitor prospecting.
- **Backlink comparison and gap**: Compares link profiles across domains to find sites linking to competitors but not to you.

### AI visibility, API, and reporting

The newer layer, and the reason Team is the entry point for most buyers.

- **LLM brand monitor**: Tracks whether your brand appears in answers from ChatGPT, Claude, Gemini and a long tail of further models. The vendor's own pages quote coverage inconsistently at 100-plus and 140-plus models, which is worth checking against your specific engines before buying on that basis.
- **MCP access for ChatGPT and Claude**: Model Context Protocol endpoints let AI assistants query your Serpstat data directly, included from the Team tier rather than sold separately.
- **API**: 200,000 to 400,000 credits a month at one request per second on Team, and 2 million credits at ten requests per second on Agency. Individual has no API access at all.
- **White-label reporting**: Agency adds branded reports, which is the feature that makes the $410 tier make sense for a firm serving many small clients.
- **Scheduled exports**: Monthly export allowances run from 50,000 rows on Individual to 2.5 million on Agency, schedulable rather than manual.
- **Team management**: Three users on Team, six on Team x2, and thirty on Agency, included in the price with no per-seat surcharge.

## Use cases

- **Four-person agency serving local clients**: Four people need access to research, tracking, and client reporting, and per-seat pricing on the American suites would triple the bill before anyone has run a report. Outcome: Team x2 at $169 covers six users, 300,000 audited pages, 100,000 monthly position checks, and API access, which is less than two Ahrefs seats would cost on their own.
- **In-house marketer targeting Central and Eastern Europe**: The company sells into Poland, Romania, and Kazakhstan, and the keyword databases in the mainstream tools are visibly thin or missing for those markets. Outcome: Serpstat's 230-plus regional databases return usable volume and competitor data for markets where Ahrefs and Semrush return sparse results, which changes the plan from guesswork to research.
- **Content lead planning a topic cluster**: A list of six hundred keywords needs to be turned into a page structure, and grouping by string similarity keeps producing pages that cannibalise each other. Outcome: SERP-overlap clustering groups terms by the results they actually share, producing a page map that reflects how Google treats the queries rather than how they are spelled.
- **Small SaaS company starting to worry about AI answers**: Traffic is flat but sales says prospects arrive already having asked ChatGPT about the category, and nobody knows whether the brand gets mentioned. Outcome: The LLM brand monitor on the Team tier tracks brand mentions across models inside the existing $100 subscription, which is a cheap way to find out whether a dedicated AI visibility tool is worth buying.

## Pricing

Self-serve subscription in four published tiers, metered by daily search credits plus separate monthly caps on position checks, export rows, and audited pages, with multiple user seats included rather than charged per head.

- **Individual**: $50 per month, or $600 billed annually. 100 search credits per day; 10,000 keyword position checks per month; 50,000 export rows per month; 30,000 audited pages per month; 1 user, no API, no AI monitoring. The weakest plan in the range. No API and no LLM monitor make it a research-only tier.
- **Team**: $100 per month, or $1,200 billed annually. 500 search credits per day; Up to 99,999 position checks and 250,000 export rows per month; 150,000 audited pages per month; 3 users included; API access plus ChatGPT and Claude MCP integration. The real entry point. Three seats, API, and the AI layer all appear here.
- **Team x2**: $169 per month, or $2,028 billed annually. 1,000 search credits per day; 100,000 position checks and 500,000 export rows per month; 300,000 audited pages per month; 6 users included; 400,000 API credits per month.
- **Agency**: $410 per month, or $4,920 billed annually. 5,000 search credits per day; 500,000 position checks and 2.5 million export rows per month; 1.5 million audited pages per month; 30 users included; 2 million API credits at ten requests per second, plus white-label reports.

Billing notes:

- Annual billing is charged as twelve months up front at a discount of roughly $228 to $1,068 depending on tier, so the effective saving is around fifteen to twenty percent rather than the two-months-free convention.
- Credits reset daily rather than monthly. This is friendlier for steady daily use and worse for burst research, because unused allowance does not roll forward and there is no way to borrow against tomorrow.
- Three separate meters run at once: daily search credits for reports, monthly position checks for rank tracking, and monthly audited pages for the crawler. Exhausting one does not affect the others, but buyers routinely size for the wrong one.
- Seats are included, not charged. Three users on Team, six on Team x2, and thirty on Agency, against $40 to $80 per additional seat at Ahrefs and Semrush and roughly fourteen euro per seat at SE Ranking. This is Serpstat's strongest commercial argument.
- API access starts at the Team tier. Individual has none at all, which makes the $50 plan a poor choice for anyone who intends to automate reporting.
- The site audit allowance is monthly and pooled, so a 40,000-page site cannot be fully crawled on Individual's 30,000-page allowance even once.
- White-label reporting is Agency-only, which is a meaningful gate for a small agency that would otherwise sit comfortably on Team x2.

Value assessment: Team at $100 for three users is the best-value all-in-one tier in this category for a small team, and Team x2 at $169 for six users is close to unbeatable on a per-person basis. You are buying breadth: keyword research with real international coverage, clustering that works, daily local rank tracking, a competent auditor, backlinks, an LLM brand monitor, API access, and no seat tax. What you are not buying is the best version of any single one of those. The link index is mid-tier, the crawler is a generalist, and the credit meter resets daily in a way that will irritate anyone who works in bursts. For a small agency that needs every discipline covered adequately for four people, that trade is strongly in Serpstat's favour. For a specialist whose entire value is the accuracy of one dataset, it is not.

## Strengths

- More than 230 regional Google databases with genuine depth outside the major English-speaking markets, which is the single biggest reason to choose it over Ahrefs or Semrush.
- Seats are included rather than charged: three users at $100 and six at $169, against $40 to $80 per seat elsewhere.
- Genuinely all-in-one, covering research, clustering, competitor analysis, auditing, daily rank tracking, backlinks, and AI monitoring in one subscription.
- SERP-overlap keyword clustering is a real feature that produces better page structures than the string-matching approach used by cheaper tools.
- Daily rank tracking with city and postcode granularity at a price where most competitors offer weekly updates or charge extra for local.
- The LLM brand monitor and MCP integration are bundled from $100, where Semrush bundles AI visibility from $199 and Ahrefs gates Brand Radar at $199 to $699.
- Well-established since 2013 with a large user base and a long product history, rather than a recent entrant learning the category.

## Limitations

- The daily credit reset makes burst research genuinely painful, and unlike a monthly pool there is no way to front-load a heavy week.
- Backlink data is serviceable but not competitive with Majestic or Ahrefs on index size, refresh rate, or documentation of methodology.
- The site auditor is a generalist and will not replace Sitebulb or Screaming Frog for JavaScript rendering, crawl configuration, or genuinely deep technical work.
- Individual at $50 is a poor plan: no API, no AI monitoring, 100 daily credits, and a crawl allowance too small for most real sites.
- The vendor quotes its LLM model coverage inconsistently across its own pages, which is exactly the kind of number a buyer should verify against their own engines before relying on it.
- White-label reporting only appears at $410, which is a long way up from where most small agencies would otherwise sit.
- The company is Ukrainian and has operated through a war since 2022. The product has been reliable throughout, but business continuity is a fair question to ask and some procurement processes will ask it.

## Comparisons

- **Serpstat vs SpyFu**: SpyFu has a much deeper paid search and historical archive and cheaper unlimited exports; Serpstat has a real site auditor, daily rank tracking, 230-plus regional databases, and three seats at $100. Choose SpyFu when competitor history and ad intelligence are the job; choose Serpstat when you need one platform covering audit, tracking, and research across markets the American tools ignore.
- **Serpstat vs SE Ranking**: The closest match in the category and the harder call. SE Ranking has a cleaner interface, better agency and white-label terms lower down the range, and per-seat pricing around fourteen euro; Serpstat includes seats outright and covers more regional databases. SE Ranking sells AI visibility as an add-on of roughly sixty-three euro; Serpstat bundles its LLM monitor from $100. Agencies serving Western clients usually prefer SE Ranking; teams working across Eastern Europe and Central Asia should take Serpstat.
- **Serpstat vs Semrush**: Semrush is broader, better funded, better documented, and far more expensive once you add seats, with AI visibility bundled only from $199. Serpstat covers most of the same surface for a fifth of the effective cost for a four-person team. Buy Semrush if you need the local listings, PR, social, and content marketplace modules and can absorb the seat tax; buy Serpstat if the core SEO disciplines are what you actually use.
- **Serpstat vs Ahrefs**: Ahrefs has the better index, the better documentation of that index, and the worse deal for small teams: a report credit meter, $40 to $80 per additional seat, and Brand Radar gated at $199 to $699. Serpstat gives you six seats and an LLM monitor for $169. Choose Ahrefs when data credibility is the product you sell; choose Serpstat when four people need adequate data more than one person needs perfect data.
- **Serpstat vs Majestic**: Complementary rather than competing. Majestic does one thing, link intelligence, with a Fresh and Historic index split going back to 2006 and Trust Flow and Citation Flow as defensible quality metrics. Serpstat's link module is a convenience inside a suite. A team doing serious link work should run Majestic Lite alongside Serpstat rather than trusting either tool's weaker half.
- **Serpstat vs Seobility**: Seobility is a much narrower and much cheaper product focused on on-page and technical checks with a genuinely useful free tier, at €49.90 for Premium. Serpstat is a full research suite that happens to include a crawler. A small site owner who mainly needs to know what is broken should take Seobility; a team doing competitive research and client reporting needs Serpstat and will find Seobility too thin.

## Implementation

- Setup time: Under an hour for research use, since nothing needs verifying to look up a competitor. Setting up a project properly, meaning connecting Search Console and Analytics, adding tracked keywords with the right locations, and scheduling the first audit, takes two to three hours.
- Learning curve: Moderate. The suite is dense and the interface has accumulated features over a decade, so finding the right report is harder than using it. The credit model in particular takes a week of use before it stops surprising people.
- Onboarding: Fully self-serve on all four published tiers with no sales call required at any price. The vendor runs training webinars and maintains a large tutorial library, and Agency customers get more hands-on account help.
- Migration: Tracked keyword lists import from CSV, and projects can be recreated in an afternoon. Historical rank data does not transfer from another tool, so plan to run both in parallel for a month if continuity in client reporting matters. Export allowances are generous enough that leaving is straightforward.

## Platform, API & security

- Platforms: Web application, Browser extension, REST API, MCP endpoints for ChatGPT and Claude, Google Sheets and Looker Studio connectors
- API: REST API from the Team tier: 200,000 to 400,000 credits a month at one request per second, rising to 2 million credits at ten requests per second on Agency. Individual has no API access. Priced inside the subscription rather than as a separate purchase, which compares well with the API add-ons sold by the larger suites.
- Compliance: GDPR
- Data residency: European hosting; the company does not publish a regional data residency selector.
- SSO: Not published as a standard feature on the self-serve tiers.
- Security notes: Serpstat primarily processes public search data. Connected Search Console and Analytics properties are the sensitive surface, and those connections are optional. The company originated in Odesa and remains Ukrainian-operated, which is a continuity consideration worth raising in procurement rather than a security one.

## Support

- Channels: Live chat, Email support, Personal account manager on Agency
- Documentation: Extensive knowledge base and a long-running blog, with documentation available in several languages including English, Ukrainian, and Spanish.
- Community: Active user community across Eastern Europe, regular webinars, and a well-attended annual conference presence.

## Company

- Founded: 2013
- Founders: Oleg Salamakha, Artem Borodatyuk
- Headquarters: Odesa, Ukraine
- Ownership: Privately held; part of the FRACTAL group of companies, originally spun out of the Netpeak agency
- Employees: Roughly 50 to 100
- Funding: No disclosed external venture rounds. Serpstat was funded internally by Netpeak and later reorganised under the FRACTAL holding structure.

Timeline:

- 2013: Built as an internal keyword research tool at the Netpeak agency in Odesa, because the commercial options covered Ukrainian and Russian-language markets poorly.
- 2015: Spun out of Netpeak as a standalone SaaS product and opened to external customers.
- 2017: Expands from keyword research into a full suite with backlink analysis, site auditing, and rank tracking, positioning against the American all-in-one platforms.
- 2021: Reorganised under the FRACTAL group alongside other companies founded by Artem Borodatyuk.
- 2022: Continues operating through the full-scale invasion of Ukraine, with the team distributed across the country and abroad.
- 2025: Launches the LLM brand monitor, tracking whether customer brands appear in answers from ChatGPT, Claude, Gemini, and other models.
- 2026: Adds MCP endpoints so ChatGPT and Claude can query Serpstat data directly, bundled from the $100 Team tier rather than sold as an add-on.

## Integrations

Google Search Console, Google Analytics, Google Sheets, Looker Studio, ChatGPT and Claude via MCP, Chrome and Firefox browser extensions, REST API on Team and above, White-label report delivery on Agency

## FAQ

### What is Serpstat?

Serpstat is an all-in-one SEO platform covering keyword research across more than 230 regional databases, competitor analysis, backlink data, site auditing, daily rank tracking, and an LLM brand monitor. It began in 2013 as an internal tool at the Ukrainian agency Netpeak and was spun out as a standalone product in 2015. Plans start at $50 per month and include multiple user seats from the $100 tier upward.

### How much does Serpstat cost?

Individual is $50 per month with 100 daily credits, one user, and no API. Team is $100 with 500 daily credits, three users, API access, and the LLM monitor. Team x2 is $169 with 1,000 daily credits and six users. Agency is $410 with 5,000 daily credits, thirty users, and white-label reporting. Annual billing saves roughly fifteen to twenty percent.

### How does the Serpstat credit system work?

Credits reset daily rather than monthly: 100 a day on Individual up to 5,000 on Agency. Opening a report spends a credit. Separately, there are monthly caps on keyword position checks, export rows, and audited pages. The daily reset suits steady work and punishes burst research, because unused allowance does not carry forward and you cannot buy against tomorrow.

### Does Serpstat charge per user?

No, and this is its strongest commercial argument. Team includes three users at $100, Team x2 includes six at $169, and Agency includes thirty at $410. Ahrefs and Semrush charge $40 to $80 for each additional seat, and SE Ranking charges roughly fourteen euro. A five-person team on Serpstat pays nothing extra for the fourth and fifth people.

### Does Serpstat track AI search visibility?

Yes. The LLM brand monitor tracks whether your brand appears in answers from ChatGPT, Claude, Gemini and other models, and it is included from the $100 Team tier rather than sold as an add-on. Note that Serpstat's own pages quote the number of covered models inconsistently, so verify coverage of the specific engines you care about before buying on that basis. A dedicated tracker such as Otterly.AI or Peec AI goes considerably deeper on prompt-level analysis.

### How big is Serpstat's keyword database and which countries does it cover?

The company publishes a figure of more than 8.5 billion keywords across upwards of 230 regional Google databases. The distinguishing feature is depth outside the major English-speaking markets: Central and Eastern Europe, Central Asia, and Latin America are covered far better than by Ahrefs or Semrush, which concentrate their crawl budget on the largest markets.

### How many pages can Serpstat crawl in a site audit?

30,000 pages a month on Individual, 150,000 on Team, 300,000 on Team x2, and 1.5 million on Agency. The allowance is a monthly pool rather than a per-crawl limit, so a 40,000-page site cannot be fully crawled even once on the Individual plan. Sizing for the crawler rather than for the credits is the mistake buyers most often make here.

### Does Serpstat have an API and what does it cost?

Yes, from the Team tier at $100, with 200,000 to 400,000 credits a month at one request per second, rising to 2 million credits at ten requests per second on Agency. It is included in the subscription rather than sold separately, which compares favourably with the larger suites. Individual has no API access at all.

### Is Serpstat's backlink data good enough to rely on?

For monitoring your own profile and prospecting against competitors, yes. For judging link quality, no. The index is smaller and less thoroughly documented than Majestic's Fresh and Historic indexes or Ahrefs' crawl, and a link-buying or disavow decision should not rest on it. Many Serpstat users pair it with Majestic Lite for exactly this reason.

### Who owns Serpstat and is it a stable vendor?

Serpstat is privately held, part of the FRACTAL group founded by Artem Borodatyuk, and was originally built inside the Netpeak agency in Odesa. It has taken no disclosed external venture funding. It has operated continuously since 2013, including through the full-scale invasion of Ukraine from 2022, which is a fair continuity question to raise in procurement even though the service has remained reliable.

## Editorial verdict

Serpstat is the right answer to a specific question: how does a team of three to six people get every SEO discipline covered adequately without paying a seat tax. Team x2 at $169 for six users, with daily local rank tracking, a 300,000-page crawl allowance, API access, and an LLM brand monitor included, has no equivalent among the American suites at anything close to that price. Add the 230-plus regional databases and it becomes the obvious choice for anyone working outside the handful of markets Ahrefs and Semrush cover properly. The compromises are real and predictable: the link index is mid-tier, the crawler is a generalist, the daily credit reset punishes burst work, and Individual at $50 is a plan you should skip. Buy Team or Team x2, pair it with Majestic for links and a dedicated crawler for technical depth, and you have a better-equipped small agency than the price suggests.

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Source: SaaSTracker (https://saastracker.org), an independent editorial project. This profile is compiled from public information, carries no peer reviews or paid placement, and was last reviewed 2026-08-22. Awards are judged on published criteria: https://saastracker.org/methodology