# What pairs well with Smartlook > Smartlook is a CRO tool, and a team running it still has 7 neighbouring categories to staff. The pick in each is Unbounce for landing page builders, Amplitude for product analytics & session replay, Typeform for forms & surveys, Hello Bar for lead capture & popups, Google Analytics 4 for GTM analytics, Optmyzr for paid ads management and Trustpilot for testimonials & social proof, each the leading tool in that category on published criteria. - Profile: https://saastracker.org/products/smartlook - Category: CRO & Experimentation (https://saastracker.org/categories/cro-experimentation) - Web version: https://saastracker.org/products/smartlook/stack ## The stack, category by category | Category | Ideal pairing | Because | Benefit | | --- | --- | --- | --- | | Landing Page Builders | [Unbounce](https://saastracker.org/products/unbounce) (Category Leader) | Smartlook is built for CRO, not landing pages. Unbounce adds unlimited conversions on every tier. | A campaign page ships the same afternoon without waiting on an engineer. | | Product Analytics & Session Replay | [Amplitude](https://saastracker.org/products/amplitude) (Category Leader) | Smartlook lists product analytics depth is lighter than dedicated analytics platforms for cohort among its limits. Amplitude adds broadest self-serve platform in the category. | Feature usage and drop-off are measurable, so a roadmap argument can end with evidence. | | Forms & Surveys | [Typeform](https://saastracker.org/products/typeform) (Category Leader) | Smartlook lists session-based pricing scales directly with growth among its limits. Typeform adds conditional logic and the visual workflow builder. | Answers arrive structured and routed, rather than as free text somebody has to read and retype. | | Lead Capture & Popups | [Hello Bar](https://saastracker.org/products/hello-bar) (Ease of Use) | Smartlook lists roadmap independence is a fair question following acquisition by a large among its limits. Hello Bar adds six unit types including the original top bar. | Traffic already on the site turns into addresses, rather than leaving without a trace. | | GTM Analytics | [Google Analytics 4](https://saastracker.org/products/google-analytics) (Category Leader) | Smartlook lists no A/B testing or personalization among its limits. Google Analytics 4 adds free raw event export to BigQuery. | Spend gets attributed to revenue, so the channel that works is the one that gets funded. | | Paid Ads Management | [Optmyzr](https://saastracker.org/products/optmyzr) (Category Leader) | Smartlook is built for CRO, not paid ads. Optmyzr adds deepest feature set in this category by a wide margin. | Budget moves to what converts without somebody logging into three ad platforms every morning. | | Testimonials & Social Proof | [Trustpilot](https://saastracker.org/products/trustpilot) (Category Leader) | Smartlook is built for CRO, not social proof. Trustpilot adds automated fraud screening. | Real customer proof sits on the pages where people decide, not only on a review site. | ### Unbounce for Landing Page Builders Smartlook is built for CRO, not landing pages. Unbounce adds unlimited conversions on every tier. A campaign page ships the same afternoon without waiting on an engineer. Smart Traffic is a real product advantage, not marketing language: per-visitor routing across variants is something almost no competitor at this price offers. Carrd holds Best Value in the same category, and is the swap to make when the budget matters more than the ceiling. ### Amplitude for Product Analytics & Session Replay Smartlook lists product analytics depth is lighter than dedicated analytics platforms for cohort among its limits. Amplitude adds broadest self-serve platform in the category. Feature usage and drop-off are measurable, so a roadmap argument can end with evidence. A permanent free plan of 2 million events a month including 10,000 session replays, and a self-serve Plus tier that stretches to 70 million events before any sales involvement. Mixpanel holds Best Value in the same category, and is the swap to make when the budget matters more than the ceiling. ### Typeform for Forms & Surveys Smartlook lists session-based pricing scales directly with growth among its limits. Typeform adds conditional logic and the visual workflow builder. Answers arrive structured and routed, rather than as free text somebody has to read and retype. Drop-off analytics and Insights AI turn responses into something you can act on inside the tool instead of exporting to a spreadsheet first. Tally holds Best Value in the same category, and is the swap to make when the budget matters more than the ceiling. ### Hello Bar for Lead Capture & Popups Smartlook lists roadmap independence is a fair question following acquisition by a large among its limits. Hello Bar adds six unit types including the original top bar. Traffic already on the site turns into addresses, rather than leaving without a trace. One account covers multiple sites, and unlimited seats on Elite makes agency use workable. ### Google Analytics 4 for GTM Analytics Smartlook lists no A/B testing or personalization among its limits. Google Analytics 4 adds free raw event export to BigQuery. Spend gets attributed to revenue, so the channel that works is the one that gets funded. Cross-platform web and app measurement in one property, which the session-based tools in this category do not attempt. Umami holds Best Value in the same category, and is the swap to make when the budget matters more than the ceiling. ### Optmyzr for Paid Ads Management Smartlook is built for CRO, not paid ads. Optmyzr adds deepest feature set in this category by a wide margin. Budget moves to what converts without somebody logging into three ad platforms every morning. The best Microsoft Advertising support available, treated as a first-class network rather than a checkbox, plus a separate Amazon Ads product line. Bïrch (formerly Revealbot) holds Best Value in the same category, and is the swap to make when the budget matters more than the ceiling. ### Trustpilot for Testimonials & Social Proof Smartlook is built for CRO, not social proof. Trustpilot adds automated fraud screening. Real customer proof sits on the pages where people decide, not only on a review site. Third-party hosting is the entire value proposition: a prospect cannot accuse you of cherry-picking reviews you demonstrably do not control. Judge.me holds Best Value in the same category, and is the swap to make when the budget matters more than the ceiling. ## FAQ ### What is the best stack to run with Smartlook? Smartlook is a CRO tool, and a team running it still has 7 neighbouring categories to staff. The pick in each is Unbounce for landing page builders, Amplitude for product analytics & session replay, Typeform for forms & surveys, Hello Bar for lead capture & popups, Google Analytics 4 for GTM analytics, Optmyzr for paid ads management and Trustpilot for testimonials & social proof, each the leading tool in that category on published criteria. ### What do I pair with Smartlook for Landing Page Builders? Unbounce. Smartlook is built for CRO, not landing pages. Unbounce adds unlimited conversions on every tier. A campaign page ships the same afternoon without waiting on an engineer. ### How many tools do I need alongside Smartlook? Smartlook sits next to 7 other categories in a working CRO stack, and its own profile names the gap each one fills. Most teams staff the first two or three and add the rest as the motion grows. ### Is Trustpilot worth adding alongside Smartlook? Smartlook is built for CRO, not social proof. Trustpilot adds automated fraud screening. Real customer proof sits on the pages where people decide, not only on a review site. --- Source: SaaSTracker (https://saastracker.org), an independent editorial project. Pairings are the leading tool in each complementary category, chosen on published criteria: https://saastracker.org/methodology. Placement cannot be purchased.