# Snappy

> Snappy is a corporate gifting platform built on recipient choice: you set a budget and send a curated collection by email, SMS, link, Slack, or Microsoft Teams, and the recipient picks the gift they actually want and supplies their own address and size, removing the two hardest parts of gifting; it covers budgets from $5 to $15,000 across a catalog the company puts at more than 350,000 options with fulfilment in over 150 countries, on a free Essential plan with a $2,000 a year Elevated tier above it.

- Category: Corporate Gifting & Direct Mail (https://saastracker.org/categories/direct-mail-gifting)
- Website: https://www.snappy.com
- Starting price: $0 per year on the Essential plan, plus the cost of the gifts you send
- Free plan: Essential: $0 per year, self-serve signup, access to the catalog, recipient choice, multi-channel delivery, and shipping included in the gift budget.
- Free trial: No trial needed; the Essential plan is free and self-serve
- Founded: 2015, HQ: New York, New York, with research and development in Israel, Ownership: Venture-backed
- Profile last reviewed: 2026-08-22
- Canonical profile: https://saastracker.org/products/snappy

## Overview

Snappy solved corporate gifting by removing the sender's judgement from it. The traditional model asks you to guess what a hundred different people want, then chase a hundred addresses and shirt sizes, then absorb the failure rate when a third of your guesses were wrong. Snappy inverts that: you choose a budget and a curated collection, the recipient opens an animated reveal and picks the one thing they actually want, and they enter their own address and size in the process. Nobody chases anybody, and the gift is chosen by the only person qualified to choose it.

The company was founded in 2015 by chief executive Hani Goldstein and chief technology officer Dvir Cohen, and has raised more than $130 million. That history is worth reading honestly. A $70 million Series C in May 2021 led by GGV Capital took total funding past $100 million and funded aggressive hiring. In January 2023 the company laid off around a hundred people, roughly 30 percent of its workforce. In April 2024 it raised a $25 million Series D led by Qumra Capital at a valuation reported in the $180 to $200 million range, roughly half its Series C mark. That is a company that overexpanded, corrected, and is now operating at a more sober scale.

The commercial structure is the most small-business-friendly thing in the gifting half of this category. The Essential plan is $0 per year with self-serve signup, which means a small business can send gifts through the platform without a platform fee, a seat licence, or a sales call. Elevated is $2,000 a year and requires a sales conversation. Enterprise is quoted and adds a dedicated onboarding team and bulk order discounts. Shipping is included in the gift budget on every tier, which removes the most common hidden cost in corporate gifting.

Where Snappy is genuinely strong is distribution and reach. Gifts can arrive by email, SMS, a shareable link, Slack, or Microsoft Teams, which means you do not need to hold an email address, let alone a postal one. Integrations cover HRIS systems including Workday, BambooHR, and Rippling for employee recognition, Salesforce for sales gifting, and an API for custom workflows. Delivery reaches more than 150 countries, and the company reports having delivered over nine million gifts. Budgets run from $5 to $15,000, so the same platform handles a team-wide holiday send and a single strategic account gift.

## How it works

1. You choose a budget and a gift. That can be a single item or a curated collection at a preset tier such as $50, $75, $100, or $150, with custom budgets available from $5 up to $15,000.

2. You add the personal layer: a custom greeting that the recipient sees as an animated reveal rather than a plain notification, which is the part that makes the gift feel like an event instead of a transaction.

3. You send through whatever channel you already have. Email, SMS, a shareable link, Slack, or Microsoft Teams, which means a gift can reach somebody whose postal address you have never held.

4. The recipient picks. They browse the collection at their budget tier, choose the item they actually want, and enter their own shipping address and size. That single mechanic eliminates address chasing, size guessing, and most of the waste in corporate gifting.

5. Snappy fulfils and ships, with shipping included in the budget, across more than 150 countries. You get reporting on redemption rates and can read the thank-you notes recipients write back, which is the closest thing gifting has to an engagement metric.

## Best for

Small and mid-sized businesses running employee recognition, onboarding, work anniversaries, and holiday gifting, plus sales and customer success teams sending prospect and account gifts, especially where recipient addresses are unknown or the audience is internationally distributed.

## Not the right fit for

- Anyone who needs programmatic direct mail. Snappy does not print or post postcards, letters, statements, or cheques, and cannot be triggered to put a piece of paper in a mailbox.
- Buyers who want to send a specific chosen item to a specific person. The whole model is recipient choice, and if the point of your gift is that you picked it personally, this platform undermines that.
- Businesses that need every commercial term published. Elevated at $2,000 a year requires a sales conversation, per-gift markup structure is not published, and unclaimed gift refund terms are not stated on the pricing page.
- Teams doing very low-value, very high-volume sends. Gifting economics start around $25 to $50 a head, and at a thousand recipients that is a budget conversation, not a marketing test.
- Organisations with strict vendor stability requirements. Snappy raised at roughly half its previous valuation in 2024 after cutting 30 percent of staff in 2023, which is a recovery story rather than a straight line.

## Features

### The recipient-choice model

The mechanic that defines the product and removes most of gifting's failure modes.

- **Recipient picks the gift**: You send a curated collection at a budget and the recipient chooses within it, so the person receiving the gift is the person deciding what it is. This is the single highest-return design choice in corporate gifting.
- **Recipient supplies their own address**: No address collection, no spreadsheet of home addresses, no chasing. The recipient enters shipping details at redemption, which also sidesteps the privacy awkwardness of holding staff home addresses.
- **Recipient supplies their own size**: Apparel and wearables become viable gifts rather than a guaranteed source of returns and quiet resentment.
- **Animated gift reveal**: The opening experience is designed as a moment rather than a notification, which is what separates a gift from a discount code in the recipient's memory.
- **Custom greeting per send**: A personal message attached to the reveal, so a gift from a manager reads differently from a gift from the company.
- **Single item or curated collection**: You can still send one specific thing when that is the right call, so the choice model is a default rather than a constraint.

### Catalog and budgets

Range wide enough to cover a $5 thank you and a $15,000 executive gift on the same platform.

- **Budgets from $5 to $15,000**: The same platform handles a small team thank-you and a strategic account gift, which avoids holding two vendor relationships for what is fundamentally one job.
- **Preset budget tiers**: $50, $75, $100, and $150 presets with custom amounts available, which makes an approvals conversation about a number rather than about a catalog.
- **Very large catalog**: The company cites more than 350,000 gift options on its homepage and 250,000-plus on its pricing page. Either figure is enough that a recipient at any budget has real choice rather than three variations of a water bottle.
- **Category breadth**: Tech, beauty, fashion, food, and experiences, so a collection can suit an audience with genuinely different tastes rather than defaulting to branded desk objects.
- **Custom branded swag**: Branded items are fulfilled alongside the retail catalog and shipped globally, so a company store and a gifting programme do not require separate vendors.
- **Shipping included in the budget**: Included on every tier, which removes the most common hidden cost in gifting. A $50 gift is a $50 gift rather than $50 plus freight discovered at invoice time.

### Delivery channels and reach

You do not need a postal address, or even an email one.

- **Email and SMS delivery**: The two channels most companies already have contact details for, so a gifting programme does not require a data collection project first.
- **Shareable link**: A gift can be handed over in any channel at all, including in person or through a system Snappy does not integrate with.
- **Slack and Microsoft Teams delivery**: Internal recognition can land where employees already are, which materially raises redemption rates against email for distributed teams.
- **Fulfilment in more than 150 countries**: Genuinely global rather than US-with-exceptions, which is the deciding factor for any company with distributed staff or international customers.
- **Nine million gifts delivered**: A decade of operating volume, which matters for a business whose real difficulty is logistics rather than software.

### Integrations and automation

Where a gifting programme stops being a manual quarterly ritual.

- **HRIS integrations**: Workday, BambooHR, and Rippling connections let birthdays, work anniversaries, and onboarding milestones trigger gifts automatically from the system of record.
- **Salesforce integration**: Deal stage, closed-won, and account milestones can trigger a gift, which is what makes sales gifting a repeatable motion rather than a rep remembering.
- **Slack and Microsoft Teams integration**: Both a delivery channel and an integration surface, so peer recognition can happen in the tool where the work is discussed.
- **API access**: For custom workflows where the trigger lives in a system Snappy does not natively connect to, or where gifting needs to be embedded in a product experience.
- **Bulk and multi-recipient sending**: A whole team, department, or account list gifted in one action rather than one at a time.

### Reporting and administration

The measurement layer, which in gifting is thinner than in direct mail but not absent.

- **Redemption rate tracking**: The core gifting metric. An unredeemed gift is both a failed touch and, depending on terms, potentially recoverable budget, so this number drives the whole programme.
- **Thank-you note capture**: Recipients write back through the platform and senders can read the responses, which is the closest thing gifting has to a reply rate and is genuinely useful for account teams.
- **Campaign reporting**: Visibility into what was sent, to whom, and what was chosen, which over time tells you what your audience actually values rather than what you assumed.
- **Bulk order discounts on Enterprise**: Volume pricing at the top tier, described as the more you order the more you save, though the actual thresholds are quoted rather than published.
- **Dedicated onboarding on Enterprise**: A named onboarding team for large programmes, which given the HRIS integration work involved is more useful than it sounds.

## Use cases

- **HR lead running employee recognition at a distributed company**: Staff are spread across a dozen countries, nobody wants to maintain a spreadsheet of home addresses, and the last holiday gift went out as identical branded hoodies in three wrong sizes. Outcome: Gifts deliver through Slack, recipients pick what they want and enter their own address and size, fulfilment covers more than 150 countries, and the HRIS integration triggers work anniversaries automatically so nobody has to remember.
- **Sales team gifting into target accounts**: Reps want to send something to prospects but have no postal addresses, and asking a cold prospect for their home address is a conversation-ender. Outcome: A gift sends by email or link at a set budget, the recipient chooses and supplies their own address, and the Salesforce integration triggers sends on deal stage so the motion is repeatable rather than dependent on individual initiative.
- **Small business with no gifting budget line**: A ten-person company wants to send something at the holidays but cannot justify a platform fee or a procurement conversation for what amounts to ten gifts. Outcome: The Essential plan is $0 a year with self-serve signup, so the entire cost is the gifts themselves with shipping included, and there is no subscription to cancel in January.
- **Customer success team reducing churn at renewal**: High-value accounts approaching renewal need a human touch that is not another QBR deck, and the team has no idea what any individual champion would actually want. Outcome: A $100 collection lets each champion pick for themselves, thank-you notes come back through the platform giving the CSM a natural reply thread, and redemption reporting shows which accounts engaged at all.

## Pricing

Freemium annual subscription plus the cost of the gifts themselves. Shipping is included in the gift budget on every tier. Per-gift markup and unclaimed gift terms are not published.

- **Essential**: $0 per year. Self-serve signup with no sales call; Full recipient-choice gifting model; Delivery by email, SMS, link, Slack, and Teams; Shipping included in the gift budget; Global fulfilment across 150-plus countries. A genuinely free platform tier is rare in corporate gifting and is the main reason a small business should look at Snappy first.
- **Elevated**: $2,000 per year. Built for larger organisations; Expanded administration and programme features; Integration depth for HRIS and CRM workflows; Priority support. Requires a sales conversation to purchase despite the price being published, which is the main friction in an otherwise self-serve product.
- **Enterprise**: Custom quoted. Bulk order discounts that scale with volume; Dedicated onboarding team; Custom integrations and workflows; Programme-level administration.

Add-ons:

- Gift budget ($5 to $15,000 per gift): The real cost of the programme. Preset tiers at $50, $75, $100, and $150 with custom amounts available. Shipping is inside this number.
- Custom branded swag (Quoted by item): Branded merchandise fulfilled alongside the retail catalog and shipped globally, priced per specification rather than published.

Billing notes:

- The platform fee and the gift spend are separate. On Essential the platform fee is zero, so your only cost is the gifts themselves with shipping included.
- Shipping being inside the gift budget is a genuine differentiator. In corporate gifting, freight discovered at invoice time is the most common budget surprise.
- Per-gift markup is not published. The budget you set is what the recipient sees as their spending power, but the vendor's margin structure on top of that is not disclosed on the pricing page.
- Unclaimed gift refund terms are not published either. Because redemption rate is the core metric of a gifting programme, ask explicitly what happens to the budget for a gift nobody claims before you commit to a large send.
- Elevated at $2,000 a year requires a sales conversation, so the self-serve path effectively ends at the free tier.

Value assessment: Snappy's free Essential tier is the most useful thing in the gifting half of this category for a small business, because it means a ten-person company can run a real gifting programme with no software cost at all. The value question is therefore not about the subscription, it is about the per-gift economics, and those are partly opaque: markup on the budget is not published and unclaimed gift terms are not stated. What you are demonstrably buying is the recipient-choice mechanic, which raises the hit rate of a gift far more than any catalog curation could, plus global fulfilment across 150-plus countries and multi-channel delivery that removes the address problem entirely. Set a $50 budget, run a small send on Essential, look at your redemption rate, and ask hard questions about markup and unclaimed budget before you scale.

## Strengths

- Recipient choice is the correct design for corporate gifting and Snappy executes it better than almost anyone: the person receiving the gift picks it, sizes it, and addresses it.
- A genuinely free Essential tier with self-serve signup, which is rare in this category and lets a small business run a real programme with zero platform cost.
- Multi-channel delivery by email, SMS, link, Slack, and Microsoft Teams means you never need a postal address, which removes the single biggest operational barrier to gifting.
- Shipping is included in the gift budget on every tier, eliminating the most common hidden cost in corporate gifting.
- Global fulfilment across more than 150 countries, which makes it viable for distributed teams and international customer bases where most gifting vendors quietly are not.
- Serious automation for a gifting platform, with Workday, BambooHR, Rippling, Salesforce, Slack, Teams, and an API turning recognition into a triggered motion rather than a quarterly ritual.
- Nine million gifts delivered and a decade of operating history, which matters in a business where the hard part is logistics rather than software.

## Limitations

- Per-gift markup is not published, so the true cost of a $50 gift to your budget is not something you can determine from the website.
- Unclaimed gift refund terms are not published, which is a significant gap given that redemption rate directly determines whether unspent budget comes back to you.
- The Elevated tier at $2,000 a year requires a sales conversation despite the price being public, so genuine self-serve stops at the free plan.
- No direct mail capability at all. Snappy cannot print or post a postcard, letter, or statement, so a business needing both jobs done needs two vendors.
- Financial history is choppy: a 30 percent workforce reduction in January 2023 followed by a 2024 Series D at roughly half the prior valuation, which is a correction rather than a collapse but deserves a stability question.
- Catalog size is stated inconsistently across the company's own pages, at 250,000-plus in one place and 350,000-plus in another, which is a small but telling looseness.

## Comparisons

- **Snappy vs Goody**: Goody is the closest competitor on the recipient-choice model and is generally the more consumer-polished, self-serve-friendly product for small teams sending occasional gifts. Snappy has the deeper HRIS and Salesforce automation, wider international fulfilment, and a decade of operating scale. Small teams sending ad hoc gifts should try Goody; companies wiring recognition into Workday or Rippling should take Snappy.
- **Snappy vs Giftpack**: Giftpack leans on AI-driven personalization to select gifts on the recipient's behalf, which is the opposite philosophy to Snappy's let-them-choose model. Snappy is bigger, more global, and free to start. Choose Giftpack if you believe the algorithm can pick better than the recipient; choose Snappy if you accept that it cannot.
- **Snappy vs Loop & Tie**: Loop and Tie also builds on recipient choice, with a stronger emphasis on curated, values-driven, and small-maker collections rather than a 350,000-item catalog. Snappy wins on scale, automation, and international reach; Loop and Tie wins when the gift itself needs to say something about your brand's taste. Pick by whether you want breadth or curation.
- **Snappy vs IgnitePOST**: IgnitePOST sends robot-handwritten cards at $3.50 to $4.50 each; Snappy sends gifts at $25 and up. They are complementary rather than competing, and the sensible programme uses both: a card for the two hundred people worth a personal touch, a gift for the twenty worth real budget. Neither can do the other's job.

## Implementation

- Setup time: Minutes for a first gift on the Essential plan: sign up, set a budget, pick a collection, and send by link or email. HRIS and Salesforce integrations take longer, typically a few days of coordination with whoever owns those systems.
- Learning curve: Very low for senders. The genuine skill is programme design: choosing budget tiers that mean something, deciding which milestones warrant a gift, and resisting the urge to gift everybody at once, which drains a budget and devalues the gesture.
- Onboarding: Self-serve on Essential with no sales call. Elevated and Enterprise both require contacting the sales team, and Enterprise adds a dedicated onboarding team, which is genuinely useful when HRIS integration is involved.
- Migration: There is little to migrate, since gifting has no historical data worth moving. The work is re-creating triggers in the HRIS or CRM and rebuilding your budget tiers. If you are coming from a swag closet model, expect pushback from whoever ordered the inventory, and expect redemption data to show that recipient choice outperforms it.

## Platform, API & security

- Platforms: Web application, Slack app, Microsoft Teams app, Email and SMS delivery, REST API
- API: API access is available for custom gifting workflows and for embedding gifting into internal systems, alongside native HRIS, CRM, and messaging integrations.
- Compliance: Not published in detail; enterprise compliance handled through the sales process
- Data residency: Headquartered in New York with research and development in Israel and fulfilment across more than 150 countries. Formal residency commitments are not published.
- SSO: Not published as a self-serve feature; handled through Elevated and Enterprise agreements.
- Security notes: The recipient-choice model means the sending company never has to hold recipient home addresses, which is a real privacy advantage for employee gifting. Recipients supply shipping details directly to Snappy at redemption.

## Support

- Channels: Email support, Sales contact for Elevated and Enterprise, Dedicated onboarding team on Enterprise
- Documentation: Help centre covering gift sending, budgets, delivery channels, integrations, and reporting.
- Community: No public forum. Support runs through the vendor, with account teams on the paid tiers.

## Company

- Founded: 2015
- Founders: Hani Goldstein, Dvir Cohen
- Headquarters: New York, New York, with research and development in Israel
- Ownership: Venture-backed
- Employees: Not disclosed; roughly 100 roles were cut in January 2023, around 30 percent of the workforce at that time
- Funding: More than $130 million raised across multiple rounds, including a $70 million Series C in May 2021 led by GGV Capital and a $25 million Series D in April 2024 led by Qumra Capital at a valuation reported around $180 to $200 million, roughly half the Series C mark.

Funding history:

- Series C (2021): $70M. Led by GGV Capital with 83North, Saban Ventures, and Hearst Ventures participating; took total funding past $100 million and funded a planned 200-person hiring push.
- Series D (2024): $25M. Led by Qumra Capital with 83North, Saban Ventures, Notable Capital, and Hearst Ventures; valuation reported at roughly $180 to $200 million, about half the Series C valuation.

Timeline:

- 2015: Hani Goldstein and Dvir Cohen found Snappy in New York around the idea that the recipient, not the sender, should choose the gift.
- 2021: Raises a $70 million Series C led by GGV Capital, taking total funding past $100 million and funding an aggressive hiring plan.
- 2023: Cuts around 100 roles, roughly 30 percent of the workforce, in a correction following the post-Series C expansion.
- 2024: Raises a $25 million Series D led by Qumra Capital at a valuation reported around half its Series C mark, taking total funding past $130 million.
- 2025: HRIS integrations with Workday, BambooHR, and Rippling plus Slack and Teams delivery turn recognition gifting into an automated milestone-triggered motion.
- 2026: Operating with a free Essential tier, a $2,000 a year Elevated plan, gift budgets from $5 to $15,000, fulfilment across 150-plus countries, and more than nine million gifts delivered.

## Integrations

Workday, BambooHR, Rippling, Salesforce, Slack, Microsoft Teams, Email and SMS delivery, Shareable link, REST API

## FAQ

### What is Snappy?

Snappy is a corporate gifting platform built on recipient choice. You set a budget and send a curated collection by email, SMS, link, Slack, or Microsoft Teams, and the recipient picks the gift they want and enters their own shipping address and size. Budgets run from $5 to $15,000, fulfilment covers more than 150 countries, and shipping is included in the gift budget.

### How much does Snappy cost?

The Essential plan is $0 per year with self-serve signup. Elevated is $2,000 per year and requires a sales conversation. Enterprise is quoted and adds bulk order discounts and a dedicated onboarding team. Those are platform fees only. The gifts themselves are a separate cost, set by the budget you choose, with shipping included in that budget.

### What does a $25 gift actually cost, all in?

On the Essential plan the platform fee is zero, and shipping is included in the gift budget, so a $25 gift is nominally $25 delivered. The honest caveat is that per-gift markup is not published, so whether $25 of budget buys $25 of retail value is something to confirm directly. For comparison, most gifting platforms in this category land a $25 gift somewhere between $32 and $40 all in once shipping and markup are counted, which makes shipping-inclusive pricing a meaningful advantage.

### How does that compare with sending a postcard?

A printed postcard from a programmatic direct mail platform costs 55 cents to a dollar all in. A robot-handwritten card costs about $3.50 to $4.50. A $25 Snappy gift costs at least $25. So one gift is roughly thirty postcards or seven handwritten cards. That ladder is the right way to plan a physical touch programme: postcards for thousands, cards for hundreds, gifts for tens.

### Is there a platform fee or do I pay purely per gift?

On the Essential plan you pay purely per gift, with no platform fee at all, which is unusual in corporate gifting and is the main reason a small business should start here. Elevated adds a $2,000 annual platform fee for larger organisations, and Enterprise is quoted with bulk order discounts on the gift spend.

### What happens to a gift nobody claims?

Snappy does not publish its unclaimed gift refund terms, and this is the most important question to ask before a large send. Redemption rate is the core metric of any gifting programme, and whether unredeemed budget is refunded, credited, or forfeited materially changes the economics. The platform does report redemption rates, so at least you will know your number. Get the refund policy in writing.

### Do I need recipients' home addresses?

No, and this is the operational reason most companies adopt Snappy. Gifts deliver by email, SMS, link, Slack, or Microsoft Teams, and the recipient enters their own shipping address and size when they redeem. For employee gifting this also avoids your company having to collect and store staff home addresses, which is a genuine privacy benefit as well as a convenience one.

### Can gifts be triggered automatically without manual work?

Yes. HRIS integrations with Workday, BambooHR, and Rippling let birthdays, work anniversaries, and onboarding milestones fire gifts from the system of record. Salesforce triggers sales gifting on deal stage. Slack and Teams cover peer recognition, and an API handles anything custom. This automation depth is the clearest difference between Snappy and the smaller gifting platforms.

### Does Snappy work internationally?

Yes, with fulfilment across more than 150 countries and support for both retail gifts and custom branded swag globally. For a distributed team this is often the deciding factor, since a large share of gifting vendors are effectively US-only with international handled as an exception. Customs and duty handling should still be confirmed for specific destinations before a large send.

### Can Snappy send direct mail as well as gifts?

No. Snappy does not print or post postcards, letters, statements, or cheques, and there is no way to trigger a printed mail piece through it. A business that wants both a gifting programme and a direct mail programme needs two vendors, typically Snappy plus one of the programmatic mail platforms.

### How stable is Snappy as a vendor?

It has raised more than $130 million and delivered over nine million gifts since 2015, which is real scale. It also cut around 30 percent of its workforce in January 2023 and raised its April 2024 Series D at roughly half the valuation of its 2021 Series C. That reads as a company that overexpanded during a boom and has since corrected, which is common and survivable, but it is a fair thing to raise if you are building a large annual programme on it.

## Editorial verdict

Snappy is the corporate gifting platform to try first, largely because trying it is free. The Essential tier costs nothing, signup is self-serve, shipping is inside the gift budget, and the recipient-choice mechanic does more to make a gift land than any amount of catalog curation, while quietly solving the address problem that stops most gifting programmes before they start. The automation depth through Workday, BambooHR, Rippling, and Salesforce is the strongest in this half of the category. The reservations are real but manageable: per-gift markup and unclaimed gift terms are both unpublished and must be asked about directly, the Elevated tier hides behind a sales call, and the company's 2023 layoffs and down-round Series D mean it is a recovery story rather than a rocket. Run a small send on the free tier, look at your redemption rate, get the refund policy in writing, and scale from there.

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Source: SaaSTracker (https://saastracker.org), an independent editorial project. This profile is compiled from public information, carries no peer reviews or paid placement, and was last reviewed 2026-08-22. Awards are judged on published criteria: https://saastracker.org/methodology