# Streak

> Streak is a CRM that runs entirely inside Gmail as a browser extension, turning email threads into pipeline records called boxes and adding mail merge, email and link tracking, snippets, thread splitting, AI deal summaries, and reporting, with a permanently free tier for the email tools and paid plans from $49 per user per month for the CRM itself.

- Category: Sales Engagement (https://saastracker.org/categories/sales-engagement)
- Website: https://www.streak.com
- Starting price: $0 (free email tools), then $49 per user per month billed annually
- Free plan: A free forever tier covering the email power tools only: email and link tracking, snippets, mail merge limited to 50 a day, Streak Share, and the thread splitter. No CRM features are included.
- Free trial: 14 days on Pro+
- Founded: 2011, HQ: San Francisco, California, United States, Ownership: Venture-backed and independent
- Profile last reviewed: 2026-08-22
- Canonical profile: https://saastracker.org/products/streak

## Overview

Streak came out of Y Combinator's Summer 2011 batch with an idea that sounded like a shortcut and turned out to be a durable product strategy: do not build a CRM that syncs with email, build a CRM that is email. Install the Chrome extension and Gmail grows a left-hand rail of pipelines. A thread becomes a box, a box has stages and custom fields and files and tasks, and the whole thing is queryable from the same window where the actual work happens. Fifteen years later the company is still independent, still small at around thirty people, and still shipping.

The engagement side of Streak is real but bounded. Mail merge sends personalised campaigns with variables, tracks opens and clicks, runs automated follow-up sequences, and detects out-of-office replies so a bounce off an autoresponder does not count as engagement. All of it sends through your own Gmail account, which means Google's daily sending limits are your ceiling and there is no relay, no inbox rotation, and no secondary-domain pooling. Streak is explicit about this with a 50-a-day mail merge cap on the free tier.

What has changed most recently is the AI layer. Deal summaries condense a long thread history into a paragraph, deal question-and-answer lets you interrogate a box conversationally, automated data entry scans interactions and web sources to populate fields, and a pipeline creator builds a whole pipeline from a natural-language description. AI credits are metered per user per month and rise sharply with tier, from twenty on Pro to five hundred on Enterprise, which is the clearest signal of where Streak thinks its future value sits.

Pricing is the least comfortable part. Pro is $49 per user per month billed annually and $59 monthly, Pro+ is $69 annually and $89 monthly, and Enterprise is $129 annually with a ten-user minimum and a sales conversation attached. Against Gmail-native engagement tools that charge $8 to $15, that looks expensive, and against a proper CRM plus a separate sequencer it looks reasonable. Which comparison is fair depends entirely on whether Streak is replacing your CRM or supplementing it.

## How it works

1. You install the Chrome extension and grant Gmail access. Pipelines appear in the Gmail sidebar. There is no separate application, no second login, and no sync latency, because the CRM is reading and writing the same mailbox you are.

2. A conversation becomes a box: a deal record holding the thread, contacts, custom fields, tasks, files, and internal comments. Emails auto-share into the right box so a colleague picking up the account sees the full history rather than a summary someone typed.

3. The shared contact database enriches automatically from LinkedIn and social sources, tracks a contact across every pipeline they appear in, and warns you when two people on the team are about to reach out to the same person.

4. For outbound, mail merge sends personalised campaigns from your own Gmail address with merge variables, tracked opens and clicks, automated follow-ups that stop when someone replies, and out-of-office detection. The free tier caps this at 50 sends a day; paid tiers raise it but Google's own account limits remain the real ceiling.

5. AI works on top of the box. Ask what happened on a deal and get an answer from the thread history, let automated data entry fill fields from the conversation or the web, or describe a sales process in a sentence and have a pipeline built from it. Each action consumes credits from a monthly per-user allowance.

6. Reporting runs off the pipeline: funnel charts, deal value analysis, and team impact views on Pro, with advanced reports, integrations, and automations arriving at Pro+. Scheduled exports push pipeline data to Google Sheets for anyone who would rather build their own dashboard.

## Best for

Small Google Workspace teams that run their entire business out of Gmail and want a CRM plus light outbound campaigns without adopting a separate platform, especially agencies, recruiters, and deal-flow businesses where the email thread is the record.

## Not the right fit for

- Anyone not on Gmail; Streak is a Chrome extension for Google Workspace and there is no Outlook version, no desktop client, and no meaningful web app outside the mailbox.
- High-volume cold email; sending goes through your own Gmail account with no rotation or relay, the free tier caps mail merge at 50 a day, and burning your primary Google Workspace domain is a genuine risk.
- Teams that need real multichannel sequences; there are no automated LinkedIn steps, no SMS, and no dialer, so email is the only channel Streak actually executes.
- Buyers optimising on price for engagement features alone; $49 a seat is three to six times what Right Inbox, Mailsuite, or Vocus.io charge for tracking, templates, and mail merge in the same inbox.
- Organisations needing enterprise governance; the Enterprise tier carries a ten-user minimum and a sales conversation, and the platform lacks the security and admin depth larger buyers expect.

## Features

### CRM inside Gmail

The structural idea, and still the reason people choose Streak over anything else.

- **Pipelines in the Gmail sidebar**: Customisable stages with filtering, sorting, and grouping, rendered inside the mailbox rather than in a separate tab you have to remember to open.
- **Boxes as deal records**: Each box holds the interaction timeline, custom fields, email threads, tasks, files, and comments, so the deal and the conversation are literally the same object.
- **Automatic email sharing**: Mail logs itself into the correct pipeline and becomes visible to the team with full context, which removes the CRM-hygiene problem that kills most small-team CRM rollouts.
- **Shared contact database**: Team-wide contacts enriched automatically from LinkedIn and social sources, with a full interaction timeline per person across every pipeline they touch.
- **Duplicate outreach detection**: A warning when a colleague is about to contact someone you are already working, which is the sort of small thing that saves an embarrassing conversation.
- **Magic columns and formula columns**: Auto-tracked values such as last interaction date, plus calculated columns you define in plain language rather than in a formula syntax.

### Email engagement tools

Real outbound capability, honestly capped by the fact that it is your own Gmail account.

- **Mail merge with variables**: Personalised campaigns sent from your own address with merge fields, campaign-level performance metrics, and per-recipient engagement data.
- **Automated follow-up sequences**: Multi-step follow-ups that stop automatically when a recipient replies, which is the closest Streak comes to a sequence engine.
- **Out-of-office detection**: Autoresponders are recognised rather than counted as engagement, so your reply rate is not quietly inflated by holiday bouncebacks.
- **Email and link tracking**: Views and clicks with timestamps and approximate location, available even on the permanently free tier.
- **Snippets**: Saved reusable text blocks so common answers stay consistent across the team without a full template system.
- **Thread splitter**: When a conversation drifts onto a new topic, the thread is split into separate conversations so the deal record does not become an unreadable mega-thread.
- **Free tier email tools**: Tracking, snippets, mail merge at 50 a day, Streak Share, and the thread splitter are free forever with no CRM attached, which is a genuinely useful free product.

### AI features

The newest layer, metered by credits and the clearest tier differentiator.

- **AI deal summaries**: A long, messy thread history condensed into a readable account of where the deal actually stands.
- **Deal question and answer**: Ask a natural-language question about a box and get an answer drawn from its thread and field history.
- **Automated data entry**: Fields populate themselves by scanning interactions or searching the web, which is the AI feature that most reduces manual work.
- **AI pipeline creator**: Describe a sales process in a sentence and get a configured pipeline with stages and fields rather than building it by hand.
- **Credit allowances by tier**: Twenty AI credits per user per month on Pro, 150 on Pro+, and 500 on Enterprise. If AI is central to your use, Pro's allowance runs out fast and the real entry price becomes $69.

### Reporting, permissions, and data control

Adequate for a team of ten, with the useful parts moved up a tier.

- **Reports dashboard**: Customisable charts on deal value, sales funnel progression, and team impact, included from Pro.
- **Advanced reports**: Deeper analysis is a Pro+ feature, alongside integrations and automations, which is the main reason teams move up from Pro.
- **Roles and permissions**: Per-pipeline access levels for individual users with control over email auto-sharing, so a shared workspace does not mean shared visibility of everything.
- **Data validation**: Required-field rules with custom messages that enforce pipeline hygiene; an Enterprise feature, which is a strange place to put basic data quality.
- **Scheduled exports to Google Sheets**: Recurring pipeline dumps into Sheets for anyone who wants to build reporting the way they already know how.
- **Pipeline notifications and inbox heads-up**: Real-time alerts on deal changes plus high-priority filters pinned to the top of the inbox, which is where a Gmail-native CRM earns its keep.

### Mobile and integrations

Better mobile coverage than most CRMs at this size.

- **iOS, Android, and iPad apps**: Full pipeline and deal access away from the desk, with an iPad build tuned for multitasking rather than a stretched phone app.
- **Gmail mobile add-on**: Deal data appears inside the mobile Gmail app, so the CRM does not vanish the moment you leave your laptop.
- **Caller ID**: Incoming calls display the matching Streak contact, which is a small but genuinely useful piece of context.
- **Native connectors**: Google Workspace, Slack, LinkedIn, ChatGPT, Claude, and several phone systems connect directly.
- **Zapier and API**: Zapier reaches several thousand further apps, and a documented API plus webhooks covers custom integration.

## Use cases

- **Two-person agency running client acquisition from Gmail**: Every deal lives in an email thread, a spreadsheet tries to track them, and nobody knows which prospects have gone cold. Outcome: Pro at $49 a seat, about $1,176 a year for two, turns those threads into pipeline boxes with stages and next-step tasks. Mail merge handles the outreach and tracking shows who read it, all without leaving the mailbox that already holds the work.
- **Solo founder unwilling to pay for a CRM yet**: A hundred prospects, no budget, and a need to know whether pitch emails are being opened before deciding how hard to follow up. Outcome: The free forever tier gives tracking, snippets, thread splitting, and 50 mail merges a day with no CRM attached. It is enough to run early outbound properly and to postpone the CRM decision until the pipeline justifies $49.
- **Five-rep sales team on Google Workspace**: A conventional CRM was bought, reps refuse to log activity in it, and the pipeline data is fiction. Outcome: Pro+ at $69 a seat, roughly $4,140 a year for five, makes logging automatic because the email is the record. Advanced reports, automations, and 150 AI credits per user cover the manager's reporting needs. The number is not small; the honest comparison is against a CRM plus a sequencer plus the cost of reps ignoring both.
- **Recruiter managing candidate pipelines**: Dozens of parallel conversations, each at a different stage, with the entire history sitting in a mailbox that has no structure. Outcome: Pipelines per role, boxes per candidate, thread splitting when a conversation changes subject, and AI deal summaries to reconstruct where a candidate stands before a call, all inside Gmail.

## Pricing

Per-seat subscription with a permanently free email-tools tier, three paid CRM tiers, a roughly 20 percent annual discount, and AI usage metered as monthly credits per user.

- **Free**: $0 per user per month. Email and link tracking; Snippets; Mail merge limited to 50 sends per day; Streak Share; Thread splitter. Genuinely useful as a standalone Gmail toolkit, but it contains no pipelines, no boxes, and no CRM at all.
- **Pro**: $49 per user per month billed annually ($59 monthly). Core CRM with pipelines and boxes; Mail merge and email tracking; Shared pipelines and contact database; Standard reports and basic permissions; 20 AI credits per user per month. The real entry point, and the AI credit allowance is the constraint most teams notice first.
- **Pro+**: $69 per user per month billed annually ($89 monthly). Everything in Pro; Advanced reports; Integrations and automations; Archived users; 150 AI credits per user per month. Where automations and serious reporting live; a 14-day free trial is offered on this tier.
- **Enterprise**: $129 per user per month billed annually ($159 monthly). Everything in Pro+; Custom roles; Data validation rules; Dedicated support including a direct line to the CEO; 500 AI credits per user per month. Minimum ten users and set up through sales rather than self-serve, so it falls outside the self-serve promise the lower tiers keep.

Billing notes:

- Annual billing saves roughly 20 percent; the $49, $69, and $129 figures are the annual rates and monthly billing costs $59, $89, and $159 respectively.
- Enterprise requires a minimum of ten users and a conversation with sales, so a small team's practical ceiling is Pro+.
- AI credits are the hidden meter. Twenty a month on Pro is enough to try the features and not enough to rely on them, which pushes AI-dependent teams to the $69 tier.
- Mail merge is capped at 50 sends a day on the free tier, and on every tier your Google Workspace account limits are the true ceiling because Streak sends through your own mailbox.
- There is no cheaper CRM-lite tier between the free email tools and $49, which is a big jump and the reason many small teams stay on the free plan indefinitely.

Value assessment: Judge Streak as a CRM and $49 is defensible; judge it as an engagement tool and it is expensive. A solo founder pays nothing for tracking and mail merge on the free tier and $588 a year the moment they want pipelines. A five-rep team on Pro+ is about $4,140 a year, which is more than Klenty or Outplay would charge for a product with automated LinkedIn steps and a dialer. What justifies the premium is adoption: the CRM records itself because it is made of the email, and a CRM that reps actually keep current is worth more than a cheaper one they ignore. If you already have a CRM you like, Streak is a poor value; if Streak would replace one, it is a fair price.

## Strengths

- The CRM is inside Gmail rather than synced to it, which solves the data-hygiene problem that defeats most small-team CRM rollouts.
- A permanently free tier with tracking, snippets, thread splitting, and 50 daily mail merges is one of the most useful free offerings in the category.
- Thread splitter and out-of-office detection are small, specific features that show the product was built by people who actually run outreach.
- Mobile coverage is strong for a company this size: iOS, Android, iPad, a Gmail mobile add-on, and caller ID.
- The AI layer is well chosen, with deal summaries and automated data entry attacking real drudgery rather than adding a chatbot for show.
- Fifteen years old, independent, profitable enough to have stayed small and shipping, which is more stability than most tools in this category can claim.

## Limitations

- Gmail only. There is no Outlook support, no standalone desktop app, and no path for a team on any other mail client.
- Sending runs through your own Gmail account with no relay, no inbox rotation, and no secondary domains, so real cold volume is off the table and risky to attempt.
- Email is the only channel it executes. No automated LinkedIn steps, no SMS, no dialer, no call tasks in a sequence.
- Pricing is high relative to Gmail-native engagement tools, and there is no intermediate tier between free and $49.
- AI credits at 20 per user on Pro are too few to build a habit on, which functions as a soft upsell to the $69 tier.
- Data validation, a basic hygiene feature, is reserved for the $129 Enterprise tier with its ten-seat minimum.
- Reporting is pipeline oriented rather than sequence oriented, so a manager wanting per-step conversion analysis on outbound campaigns will find it thin.

## Comparisons

- **Streak vs Yesware**: Yesware is an engagement tool that feeds a CRM you already own; Streak is the CRM. Yesware supports Outlook as well as Gmail, has better attachment tracking, and starts at $15, but its serious CRM sync is Salesforce-only at $65 a seat. Buy Yesware if you have Salesforce and want reps to stop lying to it; buy Streak if you have no CRM and want one that maintains itself.
- **Streak vs Breakcold**: Both are CRMs built around where conversations happen, but Streak thinks that is Gmail and Breakcold thinks it is LinkedIn plus six messaging apps. Breakcold is $59 flat with $10 seats, so a team of five costs less than one Streak Pro seat. Choose Streak for an email-centric business on Google Workspace, Breakcold for LinkedIn-led social selling.
- **Streak vs Salesmate**: Salesmate is the conventional CRM answer at $23 to $63 a seat with sequences at Pro and a power dialer at Business, none of which Streak has. Streak wins on adoption because it never asks a rep to leave the inbox. If your motion is calling and formal pipeline management, Salesmate; if it is long email relationships you would otherwise never log, Streak.
- **Streak vs Right Inbox**: Right Inbox does tracking, templates, mail merge, and sequences in Gmail for $7.95 a user, or $16.95 for an unlimited team, which is a fraction of Streak Pro. It has no pipelines, no boxes, and no CRM. If all you need is the engagement layer, Right Inbox is dramatically better value; Streak only makes sense when you want it to be your system of record.
- **Streak vs Mixmax**: Mixmax is the more powerful Gmail engagement platform, with deeper sequence rules, workflow automation, and Salesforce integration, but it assumes you have a CRM elsewhere. Streak assumes you do not. Teams with Salesforce should look at Mixmax; teams whose CRM ambition ends at a pipeline in the sidebar should look at Streak.

## Implementation

- Setup time: Under an hour to a working pipeline. Install the extension, grant Gmail permission, and either build a pipeline manually or describe one to the AI pipeline creator. Importing existing contacts and mapping fields is the only part that takes real time.
- Learning curve: Low for the CRM basics because everything is in a familiar interface, moderate for the parts that reward configuration: permissions per pipeline, magic and formula columns, and automations on Pro+. The concept that a thread is a record takes about a day to internalise.
- Onboarding: Self-serve on Free, Pro, and Pro+ with a 14-day Pro+ trial. Enterprise requires a minimum of ten users and goes through sales, so the self-serve path stops at $69.
- Migration: CSV import covers contacts and deals from another CRM, and because email history is already in Gmail, the interaction record populates itself as soon as threads are shared into pipelines, which is the single biggest migration advantage the product has. Scheduled exports to Google Sheets and the API make getting data back out straightforward if you leave.

## Platform, API & security

- Platforms: Gmail and Google Workspace via Chrome extension, iOS and Android apps, iPad app, Gmail mobile add-on
- API: A documented REST API with webhooks, plus scheduled exports to Google Sheets and Zapier coverage of several thousand further applications.
- Compliance: GDPR, Google Workspace security review for Gmail API access
- SSO: Google Workspace sign-in is the authentication path; custom roles arrive at the Enterprise tier.
- Security notes: Streak authenticates through Google OAuth and never holds your mail password. Because the CRM reads and writes your actual mailbox, the Gmail API scopes it requests are broad, which is worth reviewing with whoever administers your Workspace domain before a rollout.

## Support

- Channels: Email support on paid tiers, In-app help, Dedicated support including a direct line to the CEO on Enterprise
- Documentation: A detailed support site covering pipeline design, boxes, mail merge, permissions, the API, and Gmail-specific troubleshooting.
- Community: A long-running blog and template gallery; no large official user forum.

## Company

- Founded: 2011
- Founders: Aleem Mawani, Omar Ismail
- Headquarters: San Francisco, California, United States
- Ownership: Venture-backed and independent
- Employees: Around 32
- Funding: Approximately $2.25M raised from Y Combinator, Redpoint Ventures, and Battery Ventures, with no further rounds publicly reported; the company has operated largely on revenue since.

Funding history:

- Y Combinator (2011): Undisclosed. Summer 2011 batch; graduated in early 2012.
- Seed (2012): $2.25M. Backed by Redpoint Ventures and Battery Ventures.

Timeline:

- 2011: Founded in San Francisco by Aleem Mawani and Omar Ismail, and accepted into Y Combinator's Summer 2011 batch.
- 2012: Graduates from Y Combinator and raises roughly $2.25M from Redpoint and Battery to build a CRM that lives inside Gmail.
- 2016: Adds mail merge, tracking, snippets, and the thread splitter, turning the CRM into a light sales engagement tool as well.
- 2020: Ships mobile apps for iOS and Android plus a Gmail mobile add-on, so pipelines are available away from the desktop extension.
- 2024: Introduces the AI layer with deal summaries, deal question and answer, and automated data entry, metered by per-user credits.
- 2026: Operates as an independent company of around thirty people with an AI pipeline creator, formula columns, and a three-tier paid structure topping out at $129.

## Integrations

Google Workspace (Gmail, Calendar, Drive, Sheets), Slack, LinkedIn, ChatGPT, Claude, Phone systems with caller ID support, Google Sheets scheduled exports, Zapier, REST API and webhooks

## FAQ

### What is Streak?

Streak is a CRM that runs inside Gmail as a Chrome extension. Pipelines appear in the mailbox sidebar and each deal, called a box, holds the email thread, contacts, custom fields, tasks, files, and comments. It also includes email engagement tools: mail merge, open and link tracking, snippets, automated follow-ups, and a thread splitter.

### How much does Streak cost?

The email power tools are free forever, including tracking, snippets, thread splitting, and mail merge capped at 50 sends a day. The CRM starts at Pro for $49 per user per month billed annually, Pro+ is $69, and Enterprise is $129 with a ten-user minimum. Monthly billing costs about 20 percent more at $59, $89, and $159.

### Does Streak work with Outlook?

No. Streak is a Chrome extension for Gmail and Google Workspace only. There is no Outlook add-in and no standalone desktop client, so a team on Microsoft 365 cannot use it at all. This is the single biggest disqualifier in most evaluations.

### How many emails can I send through Streak?

Mail merge is limited to 50 sends a day on the free tier and raised on paid tiers, but the real ceiling on every plan is your own Google Workspace account limit, because Streak sends through your actual mailbox. There is no relay, no inbox rotation, and no secondary-domain pooling, so it is not a tool for high-volume cold email and attempting that risks your primary domain.

### Does Streak do multichannel sequences?

No. Email is the only channel it executes. There are no automated LinkedIn steps, no SMS, and no dialer or call steps. Automated follow-ups that stop on reply are the extent of the sequence engine, which puts Streak well below Reply.io, Klenty, or Outplay on channel coverage.

### What do the AI credits actually cover?

Deal summaries, conversational question and answer against a box, automated data entry from interactions and web sources, and the natural-language pipeline creator. Allowances are 20 credits per user per month on Pro, 150 on Pro+, and 500 on Enterprise. Twenty is enough to test the features and not enough to depend on them, so AI-heavy teams are effectively pushed to the $69 tier.

### Is the free plan a real product?

Yes, unusually so. Tracking, snippets, thread splitting, Streak Share, and mail merge at 50 a day are free forever with no time limit. What is absent is the entire CRM: no pipelines, no boxes, no shared contact database. It is a Gmail toolkit rather than a limited version of the paid product.

### How does the CRM sync with email?

It does not sync, which is the point. The CRM is built on the mailbox itself, so an email logging into the right pipeline is not an integration that can break or fall behind; it is the same data viewed two ways. That is why teams that abandon conventional CRMs tend to keep this one current.

### Who owns Streak and how stable is it?

Streak is independent, founded in 2011 by Aleem Mawani and Omar Ismail out of Y Combinator's Summer 2011 batch, based in San Francisco with roughly 32 employees. It raised about $2.25M from Redpoint and Battery and has not taken large rounds since, which suggests it has run on revenue for most of its life. Fifteen years of continuous shipping is a better stability signal than most funding announcements.

### Where does Streak sit between a cold email tool and an enterprise platform?

Well to the light end on engagement and well to the practical end on CRM. It has none of the deliverability infrastructure of a cold email tool and none of the forecasting, conversation intelligence, or governance of an enterprise engagement platform. Its distinctive claim is different: it is the CRM your team will actually keep up to date, because keeping it up to date means answering your email.

## Editorial verdict

Streak solves the hardest problem in small-team CRM, which is not features but whether anyone uses the thing. By making the pipeline out of the mailbox, it removes the logging step that kills adoption everywhere else, and the free email tools are good enough to run early outbound on their own. The catch is scope and price. Email is the only channel it executes, Gmail is the only client it supports, sending is capped by your own Google account, and $49 a seat is three to six times what a pure Gmail engagement tool costs. Buy it when it is replacing a CRM nobody updates and you are a Google Workspace shop; skip it if you already have a CRM you like, if anyone is on Outlook, or if your outbound plan involves volume.

## SaaSTracker awards

- Innovation (Sales Engagement, Summer 2026): "Made Gmail itself the CRM, with pipelines, mail merge, and tracking living inside the inbox reps already work from."

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Source: SaaSTracker (https://saastracker.org), an independent editorial project. This profile is compiled from public information, carries no peer reviews or paid placement, and was last reviewed 2026-08-22. Awards are judged on published criteria: https://saastracker.org/methodology