# Supernormal

> Supernormal is a bot-free AI meeting notetaker that captures calls from a macOS or Windows desktop app without joining as a participant, then lets you prompt across your captured meetings to produce finished deliverables such as presentations, spreadsheets, documents, and images; since 2026 it is priced in shared monthly credits with unlimited seats rather than per user per month.

- Category: AI Meeting Note Takers (https://saastracker.org/categories/ai-meeting-notes)
- Website: https://www.supernormal.com
- Starting price: $0 (Free), then $20 per month (Team)
- Free plan: 15 monthly credits with a 5 credit daily limit, the bot-free meeting notetaker, deliverable generation, unlimited projects, and the MCP connector.
- Free trial: No fixed-length trial; the free plan is the evaluation path and requires no credit card
- Founded: 2022, HQ: Remote-first with bases in Stockholm, Sweden and New York, United States, Ownership: Venture-backed (Supernormal Technologies, Inc.)
- Profile last reviewed: 2026-08-22
- Canonical profile: https://saastracker.org/products/supernormal

## Overview

Supernormal spent its first three years as a straightforward AI notetaker and then made two structural changes in quick succession that make it worth a fresh look. It dropped the bot in favour of a desktop app that captures your computer's audio directly, and it dropped per-seat pricing in favour of a shared credit pool with unlimited seats. Both moves put it in direct competition with Granola on architecture and in direct competition with nobody on billing, because no other product in this category lets you add the whole team for free and pay only for what the AI actually does.

The company was founded in 2022 by Colin Treseler, previously a product manager at Meta and Klarna, and Fabian Perez, previously a design lead at GitHub and Splice. It is remote-first with bases in Stockholm and New York, and raised a $10M round led by Balderton Capital in January 2023 with EQT Ventures, byFounders, and Acequia Capital participating, taking total funding to roughly $13M. That is a modest raise by the standards of Granola or Read AI, and Supernormal has responded by narrowing rather than broadening: it is not chasing conversation intelligence or enterprise search.

The 2026 positioning is that notes are not the deliverable. Supernormal captures the meeting, and then you prompt across your captured meetings and projects to produce the thing you actually owed someone: a client deck, a spreadsheet, a job description, a follow-up email, an image. Meetings can be grouped into projects so a generated artefact draws on the whole engagement rather than a single call. Credits are consumed by that generation work, which is what makes the credit meter coherent rather than arbitrary.

The comparison with Granola is direct and worth being honest about. Both capture locally with nothing in the participant list. Granola's premise is that you type fragments during the call and it enhances them into notes that sound like you; it is a better writer and it has a much larger installed base. Supernormal's premise is that the note is an intermediate artefact and what you want is the finished work product. If your post-meeting cost is mostly writing notes, take Granola. If it is mostly building the deck afterwards, Supernormal is aiming at exactly that.

## How it works

1. You download the free macOS or Windows desktop app. It captures meetings that use your computer's microphone, with no bot joining the call and nothing appearing in the participant list for anyone else to see. For in-person conversations or voice notes, you click New capture in the app rather than waiting for a scheduled call.

2. After the call the app generates shareable meeting notes automatically. That part is included on the free plan and is the baseline product: a summary and notes without a recorder visible to your client.

3. The web app is where the credits get spent. You prompt across your captured meetings to produce finished work: presentations, spreadsheets, documents, email copy, and images. Grouping meetings into projects means the generated artefact can reference the whole engagement, not just the last call.

4. An MCP connector exposes Supernormal to other AI tools so meeting context can be read from outside the app, and Supernormal Agents automate recurring post-meeting work. Free accounts carry a Supernormal badge on shared output, which paid plans remove.

## Best for

Consultants, agencies, and client-facing operators whose real post-meeting cost is producing a document or deck, and small teams who want everyone captured without paying per seat, on a bot-free capture model suitable for client calls.

## Not the right fit for

- Anyone who needs to send a recorder to a meeting they are not attending; there is no bot, so capture requires you to be present on a machine running the app.
- Teams that need a predictable fixed bill; credits are deliberately not itemised by the vendor, so you cannot model your monthly cost in advance from published information.
- Buyers who want a large verbatim transcript archive with deep search, CRM sync, and a long integration catalogue; Supernormal is narrower than Otter, Fireflies, or Read AI on all three.
- Sales organisations wanting call scoring, talk-time analytics, or recorded video review for coaching; none of that exists here.
- Linux users and anyone who works primarily from a Chromebook or tablet; the capture path is a macOS or Windows desktop app.

## Features

### Bot-free capture

The architectural choice that puts it next to Granola rather than next to Otter.

- **Desktop app capture**: The free macOS and Windows app captures meetings that use your computer's microphone, so nothing joins your call and no vendor-named participant appears to your client.
- **Platform-agnostic**: Because it captures the machine's audio rather than integrating per meeting platform, it covers Zoom, Google Meet, Microsoft Teams, and anything else that makes sound on your computer.
- **New capture for in-person meetings**: A manual capture button handles face-to-face conversations and voice notes rather than only scheduled calls.
- **Automatic notes after every call**: Shareable meeting notes are generated without any prompting, and this baseline behaviour is included on the free plan.
- **No recorder visible to attendees**: The tradeoff is the same one Granola and Krisp make: the other side has no automatic indication that the conversation is being captured, which raises rather than lowers your consent obligation.

### Generated deliverables

What the credits are actually for.

- **Presentation generation**: Produce a slide deck from one meeting or a whole project rather than rebuilding it manually from notes.
- **Spreadsheet generation**: Turn discussed numbers, requirements, or lists into a structured spreadsheet, which is rare in this category.
- **Document and email drafting**: Generate follow-up emails, job descriptions, proposals, and other documents grounded in what was said.
- **Image generation**: Produce images alongside text output, aimed at the case where the deliverable is a visual rather than a memo.
- **Prompting across captured meetings**: The web app treats your capture history as context you can query and generate from, not as a read-only archive.
- **Unlimited projects**: Group meetings into projects so generated work references the whole engagement rather than a single call. Included on the free plan.

### Automation and connectivity

Small surface area, deliberately.

- **MCP connector**: Included on the free plan, exposing Supernormal to other AI tools through the Model Context Protocol so meeting context is readable from outside the app.
- **Supernormal Agents**: Automate recurring post-meeting work rather than requiring the same prompt to be typed after every call.
- **Shared team credit pool**: Team members draw on one pool of base credits, so usage is managed at the organisation level rather than per person.
- **Credit top-ups**: Owners and administrators can buy additional credits at any time from the billing page rather than being forced to change plan.
- **Usage dashboard**: Admins see credits used per day and for the current month, which is the only defence against a credit model with no published unit costs.

### Team, plan controls, and branding

Unusually, seats are not the thing being sold.

- **Unlimited seats on paid plans**: Invite as many teammates as you like and pay only for credits. No other product in this category prices this way, and it removes the usual pressure to under-license.
- **Daily credit limit on free**: Free accounts are capped at 5 credits a day as well as 15 a month; paid plans remove the daily limit.
- **Credit rollover**: Unused credits roll over to the following month on the Team plan and above, which softens a variable-usage month.
- **Badge removal**: The Supernormal badge on shared output is removed on paid plans, which matters for client-facing deliverables.
- **Member visibility and admin controls**: Business adds visibility into who is using what, alongside audit logs and retention controls.

### Security and compliance

Better credentialled than the company's size would suggest.

- **SOC 2**: Supernormal states it is SOC 2 certified and undergoes periodic security reviews.
- **GDPR**: The vendor states it provides a GDPR compliant experience, which matters given the Stockholm base and European customer mix.
- **HIPAA**: Supernormal states it is HIPAA compliant and certified, which is notable because most competitors gate HIPAA behind an enterprise quote or a seat minimum.
- **SSO on Business**: Single sign-on arrives at the $40 a month Business plan rather than requiring a sales conversation.
- **Audit logs and data retention controls**: Business adds audit logging and configurable retention alongside member visibility.

## Use cases

- **Independent consultant delivering to clients**: Every workshop ends with a promise of a summary deck, and building it consumes the evening while the next engagement is already starting. Outcome: Supernormal captures the session with nothing visible to the client, then generates the deck from the project context, leaving editing rather than authoring as the remaining work.
- **Small agency where everyone attends client calls**: Per-seat notetaker pricing means the agency licenses only the account leads, so half the team's calls are never captured at all. Outcome: Unlimited seats on the $20 Team plan means everyone is covered and the agency pays only for the credits actually consumed generating work.
- **Recruiter running candidate screens**: Each screen produces notes that then have to become a structured writeup and a job description update, and the retyping is the whole job. Outcome: Bot-free capture avoids putting a recorder in front of a candidate, and generated documents turn the conversation directly into the writeup.
- **Founder doing customer discovery**: Twenty interviews produce twenty sets of notes and no synthesis, and the deck for the board is still a blank page a week later. Outcome: Grouping the interviews into a project and prompting across all of them produces a first-draft synthesis and presentation grounded in what was actually said.

## Pricing

Credit-based subscription with unlimited seats on paid plans. Credits are consumed by AI tasks such as generating presentations, spreadsheets, documents, and images, and are shared across the whole organisation. Meeting capture and notes are not sold per seat or per minute.

- **Free**: $0 per month. 15 monthly credits, capped at 5 per day; Bot-free meeting notetaker; Generate presentations, images, spreadsheets, and more; Unlimited projects; MCP connector to other tools. No credit card required. The notetaker itself is the free part; the generation work is what consumes credits.
- **Team**: $20 per month for the organisation. 50 monthly credits; No daily credit limit; Credits roll over to the following month; Unlimited seats sharing the credit pool; Supernormal badge removed from shared output. Unlimited seats for $20 a month is the most small-business-friendly structure in this category by a distance.
- **Business**: $40 per month for the organisation. Everything in Team; SSO; Audit logs; Data retention controls; Member visibility and admin controls. SSO at $40 a month for an entire organisation undercuts every per-seat competitor that gates SSO behind an enterprise quote.

Billing notes:

- This is not per-seat pricing. Both paid plans cover unlimited teammates and charge for the shared credit pool, so the bill does not grow when you hire.
- The vendor deliberately does not publish what a credit buys, stating that tasks vary in complexity and therefore in compute cost. That means you cannot model your bill in advance from the pricing page and must watch the usage dashboard instead.
- Team and Business both list 50 monthly credits; the difference between them is administrative control and SSO, not allowance.
- Credits can be topped up at any time from the billing page rather than requiring a plan change.
- Supernormal moved from seat-based to credit-based pricing in 2026, with existing customers given a window to migrate. If you are evaluating against an older review or a third-party comparison site, its per-seat numbers are obsolete.
- Free accounts carry a Supernormal badge on shared output, which is a meaningful constraint if the output goes to a client.

Value assessment: Supernormal is the cheapest way to cover a whole small team, and the awkward part is that you cannot forecast it precisely. Someone in 20 meetings a week generates about 80 captures a month, and capture with notes is not what is metered, so on paper the free plan covers the notetaking and the Team plan at $20 a month covers the whole organisation for the generation work. Against per-seat competitors that arithmetic is dramatic: five people on Granola Business is $70 a month, on Otter Business roughly $100, on Read AI Pro $75, and on Supernormal Team it is $20 for everyone. The catch is that 50 credits is the whole allowance and the vendor will not say how far it goes, so a team that leans hard on generated decks will be topping up. Treat the $20 as a floor, not a ceiling, run a month on the usage dashboard, and then decide. For teams that mostly want bot-free notes with occasional generated output, it is the best deal here.

## Strengths

- Bot-free desktop capture with nothing in the participant list, which is the right architecture for client-facing and confidential conversations.
- Unlimited seats on both paid plans, so a small business can cover everyone for $20 a month instead of paying $14 to $22 per person.
- SSO, audit logs, and retention controls at $40 a month for the whole organisation, undercutting every competitor that puts SSO behind an enterprise quote.
- Generated deliverables (decks, spreadsheets, documents, images) attack the post-meeting cost that notes alone do not remove.
- Projects group meetings so a generated artefact draws on a whole engagement rather than one call, which is the right unit for consultants and researchers.
- SOC 2, GDPR, and a stated HIPAA compliance without a seat minimum, which is better compliance coverage than most vendors of this size offer.
- The MCP connector is included on the free plan, which is more open than Granola, where MCP requires the $14 Business tier.

## Limitations

- Credits are unforecastable by design. The vendor explicitly declines to publish what a credit buys, so you cannot budget without running a month first.
- Fifty credits is the entire monthly allowance on both paid plans, and heavy generation users will be buying top-ups regularly.
- No bot means no proxy attendance: you cannot capture a meeting you are not personally in on a machine running the app.
- Capture requires a macOS or Windows desktop app, so Linux, Chromebook, and tablet-first users are excluded.
- Thin integration catalogue compared with Otter, Fireflies, or Read AI; there is no published CRM connector story of comparable depth.
- No sales coaching, scorecards, or recorded video review, so revenue teams need something else.
- The 2026 repricing invalidated the previous per-seat plans, and a company that repriced once at $13M raised may reprice again; small buyers should not assume the credit allowance is permanent.
- Third-party comparison sites still carry the old seat prices, which makes independent research on this product unusually unreliable right now.

## Comparisons

- **Supernormal vs Granola**: The closest comparison on this list: both capture locally with no bot and both are aimed at people who take client calls. Granola writes better notes because it enhances the fragments you type, has a far bigger installed base, and costs $14 per seat. Supernormal charges $20 for the whole organisation and aims past the note at the deck or document you owe someone. Take Granola if the notes are the deliverable; take Supernormal if the deliverable is what comes after the notes, or if per-seat pricing is what is stopping you covering the team.
- **Supernormal vs Krisp**: Both are bot-free desktop capture. Krisp charges $8 per seat with unlimited transcription, keeps recordings, and adds noise cancellation and accent conversion; Supernormal charges by credits with unlimited seats and generates finished deliverables. Krisp is the better buy for call quality and a predictable per-seat bill; Supernormal is the better buy for a team of five or more where the post-meeting artefact is the real work.
- **Supernormal vs Circleback**: Circleback is the premium bot-free notetaker at roughly $21 to $25 a seat, with 100-plus languages, excellent notes, and a deep automation layer including API, webhooks, and MCP. Supernormal is cheaper for a team, generates decks and spreadsheets Circleback does not, and is less capable as a pure notes and automation product. Circleback for note quality and workflow depth; Supernormal for cost per team and generated output.
- **Supernormal vs Read AI**: Read AI is bot-based, scores engagement and sentiment, and searches across email and chat as well as meetings, from $15 per seat. Supernormal is bot-free, does no scoring, and converts meetings into work products, from $20 for everyone. Read AI if you want to understand how your meetings are going; Supernormal if you want the meeting to produce something.
- **Supernormal vs Fathom**: Fathom has the most generous free tier in the category, records video, and offers CRM sync and sales features on paid plans, all bot-based. Supernormal has no video and no sales layer but captures silently and covers the whole team for one price. Fathom for recorded calls and free-tier generosity; Supernormal when a visible bot is unacceptable and the team is bigger than the budget.
- **Supernormal vs Bluedot**: Both capture without a bot. Bluedot keeps the video so you can replay and clip a moment, charges $20 per seat on Pro, and publishes an explicit no-training policy. Supernormal has no video review workflow but charges $20 for the whole organisation with unlimited seats and generates decks and documents from the meeting. Bluedot if you need the recording itself; Supernormal if the deliverable is the work and per-seat pricing is what is stopping you covering the team.

## Implementation

- Setup time: Under ten minutes. Download the desktop app, grant microphone and audio permissions, and the next call is captured. There is no bot behaviour to configure and no per-platform integration to authorise.
- Learning curve: Low for capture and notes, moderate for the generation layer. Getting a usable deck out of a project takes some prompt iteration, and understanding what consumes credits takes a month of watching the usage dashboard because the vendor does not publish unit costs.
- Onboarding: Entirely self-serve including SSO, which is unusual. The main setup decision is how to structure projects, because that determines what context a generated artefact can draw on.
- Migration: No importer for another notetaker's archive, so historical transcripts stay with your previous vendor. Existing Supernormal customers on the old per-seat plans were given a migration window to the credit model in 2026, which is worth knowing if you inherit an old account. The MCP connector is the practical route for getting meeting context out into other tools.

## Platform, API & security

- Platforms: macOS desktop app, Windows desktop app, Web app
- API: An MCP connector is included on all plans, including free, letting other AI tools read Supernormal meeting context. There is no prominent public REST API.
- Compliance: SOC 2 certified with periodic security reviews, GDPR, HIPAA compliant and certified per the vendor
- Data residency: Not published as a self-serve option; the company is remote-first with bases in Stockholm and New York.
- SSO: Single sign-on is included on the Business plan at $40 a month for the whole organisation, with no per-seat charge or sales process.
- Security notes: Data retention controls and audit logs are Business-plan features. Because capture happens through the desktop app rather than a bot, the meeting platform itself never sees a third-party participant. Model training policy is not stated on the pricing page, so request it in writing along with the DPA before rollout.

## Support

- Channels: Email support at help@supernormal.com, In-app help, Intercom help centre
- Documentation: Help centre at help.supernormal.com covering getting started, post-meeting features, account management, credits and usage, agents, MCP, and troubleshooting.
- Community: Small; no significant official user forum.

## Company

- Founded: 2022
- Founders: Colin Treseler, Fabian Perez
- Headquarters: Remote-first with bases in Stockholm, Sweden and New York, United States
- Ownership: Venture-backed (Supernormal Technologies, Inc.)
- Employees: Roughly 11 to 50
- Funding: Approximately $13M raised in total, including a $10M round announced in January 2023 led by Balderton Capital with EQT Ventures, byFounders, and Acequia Capital participating.

Funding history:

- Pre-seed and seed (2022): Approximately $2.9M. Early funding before the Balderton round.
- Seed extension (2023): $10M. Led by Balderton Capital with EQT Ventures, byFounders, and Acequia Capital; the last significant publicly reported round.

Timeline:

- 2022: Founded by Colin Treseler, previously of Meta and Klarna, and Fabian Perez, previously of GitHub and Splice, as a remote-first company between Stockholm and New York.
- 2023: Raises $10M led by Balderton Capital with EQT Ventures, byFounders, and Acequia Capital participating, taking total funding to roughly $13M.
- 2025: Shifts capture from a meeting bot to a macOS and Windows desktop app, putting it on the bot-free side of the category alongside Granola and Krisp.
- 2026: Launches Supernormal 2.0 with generated deliverables, projects, agents, and an MCP connector, and replaces per-seat pricing with a shared credit model at $20 and $40 a month for unlimited seats.

## Integrations

Zoom, Google Meet, and Microsoft Teams (via desktop audio capture), MCP connector for AI assistants, Supernormal Agents for recurring post-meeting automation, Shareable notes and generated files as the primary export path

## FAQ

### What is Supernormal?

Supernormal is a bot-free AI meeting notetaker. A macOS or Windows desktop app captures meetings that use your computer's audio, with no participant joining the call, and generates shareable notes automatically. In the web app you can then prompt across your captured meetings and projects to produce finished work: presentations, spreadsheets, documents, email copy, and images.

### How much does Supernormal cost?

The free plan is $0 with 15 monthly credits capped at 5 per day. Team is $20 a month with 50 monthly credits, no daily limit, credit rollover, unlimited seats, and no Supernormal badge on shared output. Business is $40 a month and adds SSO, audit logs, data retention controls, and member visibility. Note that these are organisation prices, not per-user prices.

### How is Supernormal metered, and what would 20 meetings a week cost?

It is metered in credits shared across the whole organisation, not per user, per meeting, or per minute. Capture and notes are the baseline; credits are consumed by AI generation tasks. Someone in 20 meetings a week takes about 80 captures a month and would still be paying the flat $20 Team price for the organisation, plus top-ups if they generate a lot of decks and documents. The honest caveat is that the vendor deliberately does not publish what a credit buys, so $20 is a floor. Run a month on the usage dashboard before assuming it is your real bill.

### Does Supernormal put a bot in my client calls?

No. Capture happens through the desktop app reading your computer's audio, so nothing appears in the participant list and your client sees no vendor-named recorder. That makes it appropriate for client work, candidate screens, and confidential conversations in the way that Granola and Krisp are. The tradeoff is that you must be present on a machine running the app; there is no way to send Supernormal to a meeting you are skipping.

### Does Supernormal keep audio and video?

Supernormal's stored artefacts are the captured meeting content and the notes and deliverables generated from it, and data retention controls are a Business-plan feature. There is no recorded video review workflow of the kind Fathom, tl;dv, or MeetGeek offer, so do not buy this expecting to replay a demo for coaching. If a defined deletion window matters to you, confirm the current retention default in writing before rolling it out.

### Does Supernormal train its AI on my meetings, and can I opt out?

Supernormal states it is SOC 2 certified, GDPR compliant, and HIPAA compliant, but its pricing and security pages do not spell out a model-training policy the way Granola's does. Ask for the data processing agreement and an explicit written statement on whether customer meeting content is used for model improvement, and what the opt-out is, before capturing anything sensitive. The HIPAA claim is meaningful and unusual for a company this size, but it is not a substitute for a training-policy answer.

### How does Supernormal handle consent in two-party recording jurisdictions?

Because there is no bot, the other side has no automatic signal that the conversation is being captured, which increases rather than decreases your responsibility. In two-party consent states such as California, Illinois, Pennsylvania, and Washington, and under GDPR in the EU, you must tell people you are capturing and get their agreement before you start. Bot-free tools are better for professional atmosphere and worse for passive disclosure. Say it out loud at the top of the call.

### What does unlimited seats actually mean?

It means you can invite everyone in the company to the paid organisation and the price does not change; the team shares one pool of credits instead. For a five-person business this is the difference between $20 a month and roughly $70 to $110 a month on the per-seat alternatives. The constraint moves from headcount to consumption, so the question stops being who needs a licence and becomes how much generation work the team does.

### What is the difference between the Team and Business plans?

Both include 50 monthly credits and unlimited seats. Business at $40 adds SSO, audit logs, data retention controls, and member visibility with admin controls. It is not a bigger allowance, it is governance. For most small businesses Team is the right plan, and Business is what you buy when IT starts asking questions.

### How does Supernormal compare with Granola?

They share the bot-free architecture and target similar users. Granola is the better writer: it enhances the fragments you type during the call so the notes carry your judgement, and it costs $14 per seat with a much larger installed base and a bigger balance sheet. Supernormal is aimed one step further downstream, at the deck or document you owe someone after the meeting, and it prices for a whole team rather than per person. If your bottleneck is writing notes, Granola. If it is producing the deliverable, or covering five people on a small budget, Supernormal.

## Editorial verdict

Supernormal made two good decisions and one uncomfortable one. Dropping the bot puts it on the right side of the client-call problem, and dropping per-seat pricing makes it the only product here that a five-person agency can deploy to everybody for $20 a month, with SSO and audit logs available at $40 for the whole organisation rather than an enterprise quote. The generated deliverables are a real answer to a real cost: for consultants, recruiters, and researchers, the deck after the meeting is the work, not the notes. The uncomfortable decision is credits with no published unit cost, which means you genuinely cannot budget this from the pricing page and must run a month to find out. Buy it if you are a small client-facing team that cannot afford per-seat pricing for everyone and cannot put a bot in the room. Buy Granola instead if the notes themselves are what you want, and buy something else entirely if you need video review, sales coaching, or a bill you can forecast in advance.

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Source: SaaSTracker (https://saastracker.org), an independent editorial project. This profile is compiled from public information, carries no peer reviews or paid placement, and was last reviewed 2026-08-22. Awards are judged on published criteria: https://saastracker.org/methodology