# Trigify

> Trigify is a social and community signal platform that monitors LinkedIn, X, Reddit, YouTube, and other public networks for person-level buying signals such as engagement with a competitor's post, a job change, a hiring push, or a public complaint about a tool, then enriches the person, scores the signal, and pushes it into a CRM, Slack, a sequencer, or an AI agent through workflows, an API, a CLI, or an MCP server; plans start at $40 per month with a 14-day free trial.

- Category: Buying Signals & Intent (https://saastracker.org/categories/intent-signals)
- Website: https://www.trigify.io
- Starting price: $40 per month (Starter)
- Free plan: No
- Free trial: 14 days on all self-serve plans
- Founded: 2023, HQ: Cardiff, United Kingdom, Ownership: Venture-backed
- Profile last reviewed: 2026-08-22
- Canonical profile: https://saastracker.org/products/trigify

## Overview

Trigify sits at the opposite end of the signal spectrum from website visitor tools. It does not care who lands on your pricing page. It cares who publicly said something that means they are in a buying window: someone commenting under a competitor's launch post, someone asking a network for tool recommendations, someone announcing a new role at a company that fits your ICP, someone posting about the exact problem you solve. Those are person-level signals with a name attached, and they exist whether or not the person has ever heard of you.

The company was founded in 2023 by Max Mitcham and Hugo Millington-Drake, is based in Cardiff in the United Kingdom, and raised a seed round of up to one million pounds in August 2024 backed by River Capital and Haatch Ventures. That is a small company by the standards of this category, and it shows in both directions. Trigify moves fast and ships developer-facing surfaces that much larger vendors do not have, including a REST API, a CLI, and an MCP server that lets Claude or Cursor query your signal set directly. It also has a thinner support bench and less compliance paperwork than an enterprise buyer would expect.

The pricing is the part that matters for a small business. Starter is $40 per month with 4,000 credits, 25 listening searches, 25 workflows, and 2 seats. Max is $199 per month with 40,000 credits, 100 listening searches, 100 workflows, and 5 seats. Overage runs $0.012 per credit, and every plan carries a 14-day free trial. Against a category where UserGems starts at $40,000 a year and Common Room starts at $2,500 a month, a $40 entry point for real signal monitoring is an outlier, and it is the reason a two-person startup can actually run a signal-based motion.

The honest limitation is scope. Trigify owns public social and community activity plus the firmographic events that show up there, which means job changes, hiring, and expansion announcements. It does not de-anonymize your website traffic, it does not read your product usage, and it does not sell a third-party intent feed. If your motion depends on knowing that an anonymous account read your docs three times this week, you are buying the wrong tool.

## How it works

1. You define what to listen to. That can be a set of profiles you want monitored, a Boolean search across posts, a competitor account whose engagers you want captured, or an account list you want tracked across sixteen or more signal types. An AI co-pilot the vendor calls Jarvis will configure searches for you if you would rather describe the motion in plain language than build the query yourself.

2. Trigify crawls the sources on a schedule and captures matching activity: likes and comments on a tracked post, new posts matching your topics, role changes, hiring activity, and location expansion. Historical windows are selectable from the past 24 hours through all time, so you can backfill a competitor's last year of engagers rather than waiting for new activity to accumulate.

3. Each matched person is enriched. Trigify resolves the individual to a company, a work email, and where available a phone number, which is what converts a public interaction into a contactable record. Enrichment consumes credits, which is the main thing to model when you size a plan, because listening is cheap and contact resolution is not.

4. The signal then leaves the product. Workflows route enriched people into a CRM such as HubSpot or Attio, a sequencer such as Outreach, a Slack channel, a Google Sheet, or a Notion database. For teams that would rather build their own logic, the REST API, the CLI, and the MCP server expose searches and enrichment directly, so an agent can pull signals rather than a human reading a dashboard.

## Best for

Founder-led and small sales teams selling into markets where buyers are visibly active on LinkedIn, X, or Reddit, agencies running signal-based outbound for several clients at once, and technical GTM operators who want signals available through an API or MCP rather than trapped in a vendor dashboard.

## Not the right fit for

- Teams selling into industries whose buyers are not publicly active online. If your ICP is plant managers in industrial manufacturing who have never posted on LinkedIn, Trigify has nothing to listen to and you will pay $40 a month for silence.
- Anyone who needs website visitor de-anonymization. Trigify does not identify anonymous traffic on your own site, so it is not a substitute for RB2B or Leadfeeder and does not pretend to be.
- Product-led companies whose best signal is in-product behavior. There is no product usage ingestion, no activation-milestone triggering, and no warehouse sync for event data.
- Enterprise buyers with a procurement checklist. This is a small seed-stage UK company with limited published compliance documentation, and a security review will stall.
- Teams that want a signal source they can point at without judgement. A like on a competitor's post is a weak signal on its own, and Trigify will happily hand you thousands of them; without filtering discipline you are building a spam machine.

## Features

### Listening and signal capture

What Trigify actually watches, and how you tell it what to look for.

- **Post engagement capture**: Pull the people who liked or commented on a specific post, including a competitor's launch announcement or a viral thread in your category. This is the signal Trigify is best known for and the one most customers buy for first.
- **Multi-platform monitoring**: Coverage spans eleven or more public networks including the major business network, X, Reddit, and YouTube, so a developer complaining on Reddit and an executive posting on LinkedIn land in the same feed.
- **Boolean topic search**: Write a Boolean query against post content to catch people writing about a problem, a competitor, or a category term, rather than only people interacting with accounts you already track.
- **Profile monitoring**: Track a named list of individuals so their posts, comments, and role changes surface as events. Useful for champion tracking and for watching a defined set of decision makers at target accounts.
- **Job change and role transition signals**: Detect when someone changes title inside their current company or moves to a new one. This is the classic champion-moves signal, delivered without the enterprise contract that most job-change vendors require.
- **Hiring and expansion signals**: Company recruitment activity and expansion into new locations surface as account-level events, which is a proxy for budget and for a team being built around a problem you sell into.
- **Historical replay**: Select a lookback window from the past 24 hours through all time and backfill signals that already happened, so you can start with a year of a competitor's engagers instead of an empty list.
- **ABM account tracking**: Point Trigify at a named account list and it watches sixteen or more signal types per account, turning a static target list into a stream of events.

### Enrichment and contact resolution

The step that turns a public interaction into someone you can email.

- **Person to company resolution**: A public profile is matched to an employer record so an anonymous commenter becomes a named person at a company you can qualify against your ICP.
- **Work email enrichment**: Business email addresses are resolved for matched people, consuming credits per successful lookup. This is the cost centre of the product and the number to model when sizing a plan.
- **Phone number enrichment**: Direct dials are available where the data exists, for teams whose follow-up motion is a call rather than an email.
- **Company enrichment**: Firmographic detail on the matched employer supports ICP filtering before a signal is routed anywhere, which is how you keep the noise out of a sequence.

### Workflows, scoring, and routing

Whether the signal ends in a dashboard or in someone's task queue.

- **Workflow automation**: Chain a listening search to filters, enrichment, and a destination so a matching signal moves without a human touching it. Starter includes 25 workflows and Max includes 100.
- **Reasoning agents**: AI steps inside a workflow evaluate whether a captured signal actually indicates intent, which is the main defence against the false positives that plague engagement-based signals.
- **Jarvis co-pilot**: Describe the motion you want in plain language and the co-pilot configures the underlying searches and filters, which meaningfully lowers the setup burden for a non-technical founder.
- **Signal backtesting**: Replay historical data against a proposed signal definition to see how many people it would have caught before you commit credits to running it live.
- **Slack and Teams alerts**: Route qualified signals into a channel so a small team gets the event where it already works, rather than logging into another dashboard to check.

### Developer and agent surfaces

The reason technical GTM teams pick Trigify over larger vendors.

- **REST API**: Searches and enrichment are exposed programmatically, so you can run Trigify as a data source inside your own orchestration rather than as a destination app.
- **MCP server**: A Model Context Protocol endpoint lets Claude, Cursor, and custom agents query signals directly. Very few tools in this category expose their signal set to an assistant this way.
- **Command line interface**: A CLI for terminal workflows, aimed at operators who script their GTM stack rather than clicking through screens.
- **CRM and sequencer connectors**: Native routing into HubSpot, Attio, Outreach, Slack, Notion, and Google Sheets covers the stack a startup actually runs.

### Plan mechanics

How the meter works, because credits are the real constraint.

- **Credit-based metering**: 4,000 credits on Starter and 40,000 on Max, consumed primarily by enrichment. Listening searches and workflows are capped separately per plan.
- **Published overage rate**: Extra credits cost $0.012 each, published on the pricing page rather than negotiated, so a spike in volume has a knowable cost.
- **Seats included**: 2 seats on Starter and 5 on Max, which fits a founder plus a first rep without forcing an upgrade for access alone.
- **Fourteen-day free trial**: Available on every self-serve plan, which is long enough to backfill a competitor's engagers and see whether the signal converts.

## Use cases

- **Founder selling a developer tool with no outbound team**: A competitor announces a pricing change and hundreds of people react publicly, but there is no way to turn that reaction into a contactable list without a week of manual scraping. Outcome: A listening search captures everyone who engaged with the announcement, enrichment resolves work emails for the ones inside ICP, and a workflow drops them into a Slack channel for the founder to message personally the same day.
- **Two-person sales team tracking champions**: Deals were won at three accounts because of a specific champion, and when those champions move the relationship goes cold with no one noticing for months. Outcome: Profile monitoring flags the role change within the crawl window, the new employer is enriched and checked against ICP, and the rep gets a Slack alert naming the person, the old account, and the new company.
- **Agency running outbound for six B2B clients**: Each client wants a different signal definition and building bespoke scrapers per client is not commercially viable at agency margins. Outcome: One Max plan at $199 a month covers 100 listening searches and 100 workflows across all six clients, and the API lets the agency push results into whatever CRM each client already uses.
- **Technical GTM operator building an agent stack**: The team wants signals available to an internal AI agent rather than in a vendor UI that nobody logs into. Outcome: The MCP server and REST API expose searches and enrichment directly, so the agent pulls fresh signals as context, applies its own qualification logic, and writes tasks into the CRM without Trigify's interface being part of the daily loop.

## Pricing

Self-serve credit-based subscription with per-plan caps on listening searches, workflows, and seats, plus published per-credit overage.

- **Starter**: $40 per month. 4,000 credits per month; 25 listening searches; 25 workflows; 2 seats; 14-day free trial. Enough to run one or two serious signal motions. Credits, not searches, are what you will run out of first.
- **Max**: $199 per month. 40,000 credits per month; 100 listening searches; 100 workflows; 5 seats; Full API, CLI, and MCP access. Ten times the credits for five times the price, so anyone consistently buying overage on Starter should move up.
- **Enterprise**: Custom quoted. 200,000 or more credits; 1,000 listening searches; 1,000 workflows; Unlimited seats. Requires a sales conversation, unlike the two self-serve tiers.

Billing notes:

- Overage is published at $0.012 per credit rather than negotiated, so an unexpectedly good month has a calculable cost instead of a surprise invoice.
- Credits are consumed mainly by enrichment, not by listening, which means a broad search that matches thousands of people costs nothing until you resolve their contact details.
- Seat counts are generous relative to price at both self-serve tiers, so you are unlikely to upgrade purely for access.
- There is no free plan, only a 14-day trial, so evaluation is time-boxed rather than open-ended.
- Enterprise is the only sales-gated tier; everything a small business needs is buyable with a card.

Value assessment: Trigify is the cheapest credible way to run a signal-based motion, and the gap is not small. Starter at $40 a month buys person-level social signals, job change detection, enrichment, and workflow routing in a category where the recognised leaders start at $2,500 a month and $40,000 a year. Max at $199 with 40,000 credits and full API, CLI, and MCP access is arguably underpriced for what a technical team can build on top of it. The value case breaks only if your buyers are not publicly active, in which case no amount of cheap listening produces anything worth acting on. Judged against tools that own the same signal type, this is the best capability per dollar available to a small business.

## Strengths

- Person-level social and community signals with a name attached, which is a fundamentally warmer starting point than an anonymous account-level intent score.
- A $40 entry price in a category where the established players start at thousands of dollars a month, which is the difference between a startup running a signal motion and not running one.
- Historical replay and backtesting let you start with a year of accumulated signals rather than waiting for new activity, so time to first value is days rather than a quarter.
- The API, CLI, and MCP server are unusual at this price and make Trigify usable as a data source inside a custom stack rather than only as an app.
- Reasoning agents inside workflows give you a real filtering layer, which matters because engagement signals are noisy by nature.
- Published overage pricing and clearly stated plan caps, so the bill is predictable in a category full of opaque credit economics.

## Limitations

- The signal is only as good as your market's public behaviour, and entire industries are effectively invisible to it.
- A like or comment is a weak intent signal on its own, and the volume Trigify can produce makes it easy to build a high-volume, low-relevance outbound motion if you skip the filtering work.
- Public social platforms change their access rules regularly, which is a structural risk for any vendor whose core dataset is scraped from them.
- No website visitor identification, no product usage ingestion, and no third-party intent feed, so it covers one slice of the signal landscape rather than the whole picture.
- Small seed-stage company with limited published compliance documentation, which will not survive an enterprise security review.
- Enrichment coverage and email accuracy vary by region and seniority, and credits are consumed on attempts, so a poorly targeted search burns budget on unresolvable people.

## Comparisons

- **Trigify vs Unify**: Unify is a broader platform that combines forty or more signal types with AI agents, multichannel sequencing, and its own sending infrastructure, starting free and moving to $20 and $60 per seat per month, but the website intent and signal-triggered automation live on the sales-quoted Business tier. Trigify owns social and community signals more deeply and exposes them through an API, CLI, and MCP for $40 a month. Choose Unify if you want signal detection and outbound execution from one vendor; choose Trigify if you want the sharpest public social signals and already have a sequencer you like.
- **Trigify vs PredictLeads**: PredictLeads sells raw, source-linked datasets through an API: job openings, technographics, funding events, and news, priced from a free 100 calls a month with pay as you go beyond that. Trigify sells a workflow: listen, enrich, filter, route. Take PredictLeads if you are building your own signal engine and want dated records that trace back to a primary source; take Trigify if you want signals delivered into Slack and your CRM without engineering time.
- **Trigify vs Aomni**: Aomni is an AI research agent that goes deep on an account you already care about, building a thousand data points and a tailored account plan. Trigify tells you which accounts and people to care about in the first place. They solve adjacent halves of the same problem, and the honest answer for a small team is that Trigify comes first: research is worthless without a trigger, and Aomni's $300 per month is hard to justify until you have a steady stream of signals to research.

## Implementation

- Setup time: An afternoon. Create an account, define one listening search against a competitor's post or a topic, connect Slack, and run a historical backfill. Getting a workflow with sensible ICP filters into production is more like a week of iteration.
- Learning curve: Moderate, and the difficulty is judgement rather than software. Building searches is easy; deciding which engagement actually indicates intent, and resisting the urge to sequence everyone the tool finds, is the skill that determines whether the tool works.
- Onboarding: Fully self-serve on Starter and Max, with the Jarvis co-pilot standing in for a solutions engineer when configuring searches. There is no mandatory implementation fee, which is a sharp contrast with the enterprise vendors in this category.
- Migration: Nothing to migrate in, because the dataset is generated by your searches rather than imported. Historical replay means a new account can look several months old on day one. On the way out, exports and the API make it straightforward to take your enriched people with you, though the signal definitions themselves do not port to another vendor.

## Platform, API & security

- Platforms: Web application, REST API, Command line interface, MCP server, Chrome-based workflows via integrations
- API: A documented REST API covering searches and enrichment, plus a CLI and an MCP server consumed by Claude, Cursor, and custom agents. API access is included on the self-serve paid tiers rather than reserved for enterprise.
- Compliance: GDPR obligations apply to enriched personal data, No publicly advertised SOC 2 attestation
- Data residency: Not published. Buyers with residency requirements should ask directly before signing.
- SSO: Not advertised on the self-serve tiers.
- Security notes: Trigify processes personal data drawn from public profiles and enriches it with contact details, which places the customer in the position of data controller for outbound sent to EU residents. Small vendors in this category typically publish less security documentation than enterprise buyers expect, and Trigify is no exception.

## Support

- Channels: Email support, In-app chat, Priority handling on Enterprise
- Documentation: Product documentation covering listening searches, workflows, enrichment, and the API, CLI, and MCP surfaces.
- Community: Active founder-led presence on the major business network, where the team publishes signal playbooks; no large formal user forum.

## Company

- Founded: 2023
- Founders: Max Mitcham, Hugo Millington-Drake
- Headquarters: Cardiff, United Kingdom
- Ownership: Venture-backed
- Employees: Not disclosed; a small team
- Funding: A seed round of up to one million pounds announced in August 2024, backed by River Capital and Haatch Ventures.

Funding history:

- Pre-seed (2023): Not disclosed. Early angel and pre-seed backing following the company's founding.
- Seed (2024): Up to one million pounds. Announced in August 2024 with River Capital co-investing alongside Haatch Ventures.

Timeline:

- 2023: Founded by Max Mitcham and Hugo Millington-Drake in Cardiff, built around the idea that public social engagement is an under-used buying signal.
- 2024: Raises a seed round of up to one million pounds backed by River Capital and Haatch Ventures, and expands monitoring beyond the major business network.
- 2025: Adds workflow automation with reasoning agents, ABM account tracking across sixteen or more signal types, and the Jarvis configuration co-pilot.
- 2026: Ships developer surfaces including a REST API, a CLI, and an MCP server, positioning the signal set as context for AI agents rather than only a dashboard.

## Integrations

HubSpot, Attio, Outreach, Slack, Microsoft Teams, Notion, Google Sheets, REST API, Command line interface, MCP for Claude, Cursor, and custom agents

## FAQ

### What is Trigify?

Trigify is a buying signal platform that monitors public social and community activity across eleven or more platforms including the major business network, X, Reddit, and YouTube. It captures person-level signals such as engagement with a competitor's post, a job change, a hiring push, or a public complaint about a tool, enriches the person with company and contact data, and routes the result into your CRM, Slack, a sequencer, or an AI agent.

### How much does Trigify cost?

Starter is $40 per month with 4,000 credits, 25 listening searches, 25 workflows, and 2 seats. Max is $199 per month with 40,000 credits, 100 listening searches, 100 workflows, and 5 seats. Enterprise starts at 200,000 credits and is quoted by sales. Overage is published at $0.012 per credit, and every plan includes a 14-day free trial.

### Which signals does Trigify actually own?

Public, person-level activity. That means post engagement such as likes and comments, posts matching a Boolean topic query, role and title changes, company hiring activity, and expansion into new locations. It does not identify your anonymous website visitors, it does not read product usage, and it does not resell a third-party intent feed.

### How fresh are the signals?

Trigify crawls sources on a schedule rather than streaming them, so signals arrive within the crawl window rather than instantly. The more useful freshness feature is the reverse: historical replay lets you select a lookback from the past 24 hours through all time, so a new account can begin with a year of accumulated engagement instead of an empty feed.

### Does Trigify produce a lot of false positives?

Yes, structurally, and you should plan for it. Somebody liking a competitor's post might be a buyer, a job seeker, a competitor's own employee, or a person who likes everything. Trigify's answer is layered filtering: ICP filters on the enriched company, reasoning agents that evaluate whether the interaction indicates intent, and backtesting so you can see what a signal definition would have caught before running it. Teams that skip that layer end up sequencing noise.

### What does it cost to act on a signal?

Listening is effectively free; enrichment is where credits go. Resolving a person to a work email or phone number consumes credits per lookup, including on attempts that fail to resolve. On Starter's 4,000 credits that puts a practical ceiling of a few thousand enriched people a month, and beyond plan limits you pay $0.012 per credit. The right discipline is to filter hard on firmographics before enriching, not after.

### Does Trigify just give me a dashboard, or does it create the task?

It creates the task. Workflows route qualified, enriched signals into HubSpot, Attio, Outreach, Slack, Microsoft Teams, Notion, or Google Sheets without a human in the loop, and the API, CLI, and MCP server let an agent or a script consume signals directly. Trigify does not send email itself, so your sequencer remains the sending layer.

### Is Trigify a replacement for UserGems or Common Room?

Partly, and at a fraction of the price. It covers the champion job-change motion that UserGems is known for and the community listening that Common Room is known for, but with less depth, less enterprise tooling, and no bundled services. Given that UserGems starts around $40,000 a year and Common Room around $2,500 a month, both of which are sales-gated, Trigify is often the only version of that motion a small business can actually buy.

### Who founded Trigify and is it well funded?

Trigify was founded in 2023 by Max Mitcham and Hugo Millington-Drake and is based in Cardiff, United Kingdom. It raised a seed round of up to one million pounds in August 2024 backed by River Capital and Haatch Ventures. That is a small balance sheet relative to the venture-funded American companies in this category, so treat it as a fast-moving startup rather than a durable platform bet.

### Can AI agents use Trigify directly?

Yes, and this is one of its more distinctive traits. Trigify ships an MCP server alongside a REST API and a CLI, so Claude, Cursor, or a custom agent can run searches and enrichment as tools rather than a human reading results in a dashboard. Very few vendors in this category expose their signal set that way, and it is included on the self-serve paid plans rather than gated behind an enterprise contract.

## Editorial verdict

Trigify is the entry point to signal-based selling for companies that cannot spend $40,000 a year to find out whether signal-based selling works for them. It owns one signal type properly, public person-level social and community activity plus the job change and hiring events that surface there, and it delivers those signals all the way into a CRM, a Slack channel, or an AI agent rather than stopping at a dashboard. Buy it if your buyers post in public and you have the discipline to filter aggressively before you enrich. Do not buy it if your market is quiet online, if your best signal is on your own website or inside your product, or if you need a vendor that will pass an enterprise security review. At $40 a month with a 14-day trial, the cost of finding out is close to nothing, which is exactly the right shape for a small business testing a new motion.

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Source: SaaSTracker (https://saastracker.org), an independent editorial project. This profile is compiled from public information, carries no peer reviews or paid placement, and was last reviewed 2026-08-22. Awards are judged on published criteria: https://saastracker.org/methodology