# Typeform

> Typeform is a Barcelona-based form and survey builder known for its one-question-at-a-time conversational layout, a large template library, logic branching, video questions, and AI features for generating forms and summarizing results; it is sold as a per-month subscription with a hard monthly response cap on every tier, which is the single number that determines what a small business actually pays.

- Category: Forms & Surveys (https://saastracker.org/categories/forms-surveys)
- Website: https://www.typeform.com
- Starting price: $0 (free, 10 responses a month), then $29 per month billed annually for Basic
- Free plan: Unlimited forms but only 10 responses per month across the whole account since February 2026, with no logic, no integrations, and Typeform branding. It is a demo, not a starting tier.
- Free trial: 14 days on Growth Flow; the free plan otherwise serves as the evaluation path
- Founded: 2012, HQ: Barcelona, Spain, Ownership: Venture-backed, privately held
- Profile last reviewed: 2026-08-22
- Canonical profile: https://saastracker.org/products/typeform

## Overview

Typeform is the product that convinced a generation of marketers that a form could be a brand asset. Instead of stacking twenty fields on one page, it presents one question at a time with generous typography, smooth transitions, and a progress indicator, which measurably lifts completion on longer forms and looks far better in a campaign than a default HTML table. That aesthetic became the company's moat, and the word typeform became a verb inside marketing teams the way Kleenex did for tissues.

Underneath the styling there is a serious product: logic branching with a visual workflow builder, answer recall so later questions can quote earlier ones, hidden fields for passing UTM data or a known email address into the record, video questions and video answers inherited from the VideoAsk line, quiz and scoring behavior, payment questions via Stripe, and roughly 300 native integrations covering HubSpot, Slack, Google Sheets, Notion, Calendly, and Airtable. The 2024 and 2025 AI push added Creator AI for generating a form from a prompt, Interaction AI for asking adaptive follow-up questions, and Insights AI for summarizing open text.

The commercial model is where small buyers get uncomfortable. Typeform meters responses per month on every tier, and it tightened the free plan in February 2026 from 100 responses a month to 10, which turns the free tier into a demo rather than a starting point. Basic at $29 a month billed annually buys 100 responses and one seat; Plus at $59 buys 1,000 responses, three seats, file uploads, and branding removal; Business at $99 buys 10,000 responses, five seats, and payment questions. Custom domains, HIPAA, and SSO are all Enterprise-only, which is unusual in a category where competitors ship custom domains for ten dollars a month.

The company itself is well funded and stable: founded in 2012 by Robert Munoz and David Okuniev, headquartered in Barcelona with a San Francisco office, roughly $187M raised including a $135M Series C in March 2022 led by Sofina with General Atlantic and Index Ventures participating. Nobody buying Typeform needs to worry about it disappearing. They need to worry about what happens in month seven when a campaign works and the response counter runs out.

## How it works

1. You build a form either by dragging question blocks into a linear flow or by describing what you want to Creator AI and editing what it produces. Each question sits on its own screen by default, though multi-question pages are supported when a one-at-a-time flow would be tedious, for example on an address block.

2. Logic is configured in a visual workflow builder rather than inline on each field. You draw the branches, set the conditions, and route respondents down different paths; recall pipes earlier answers into later question text so the form reads like it is paying attention. Hidden fields carry campaign parameters or a known contact identifier into the submission so you are not asking for information you already have.

3. Publishing gives you a hosted typeform.com link, an inline embed, a popup or slide-in, an email-embedded first question, and a QR code. The embed loads Typeform's JavaScript from its CDN, so an above-the-fold inline embed carries a real page-weight cost that a plain HTML form does not.

4. Responses land in Typeform's results view with per-question summaries, drop-off analytics, and Insights AI summaries of open-text answers, and they sync outward to Sheets, HubSpot, Slack, or a webhook. The counter that matters is the monthly response total across your whole account. When it runs out, the form stops accepting submissions and shows a paused message to visitors; there is no overage billing and no way to buy a bundle of extra responses, only an immediate upgrade.

## Best for

Marketing and brand teams running customer-facing forms where completion rate and visual quality justify a premium price, with predictable monthly volume that fits inside a tier, and a preference for one polished tool over a cheaper one they have to style themselves.

## Not the right fit for

- Anyone with spiky or unpredictable volume; the response cap is a hard stop that pauses your form mid-campaign rather than billing you for the overage, and there is no way to buy a few hundred extra responses.
- Small businesses that need a custom domain on the form URL, since that is gated to Enterprise here while Tally, Fillout, and Paperform all ship it on tiers under $30 a month.
- Healthcare practices needing a HIPAA business associate agreement without a sales process; HIPAA sits on Enterprise, whereas Jotform sells it at $129 a month and Cognito Forms at $174 self-serve.
- Data-entry-heavy internal operations forms where staff fill in thirty fields a day; the one-question-at-a-time layout that helps consumers is actively slower for a trained internal user.
- Buyers with a Section 508 or WCAG procurement requirement who need documented conformance for the rendered form, which Typeform does not publish alongside its product and pricing pages.

## Features

### Form building and question types

The conversational format, plus the question library that sits inside it.

- **One question at a time**: The default layout shows a single question per screen with a progress indicator, which is the feature people buy Typeform for and which reliably lifts completion on forms longer than about eight questions.
- **Multi-question pages**: Related questions can be grouped onto one screen, which prevents the conversational format from becoming tedious on things like an address or a set of yes/no consents.
- **Question library**: Short and long text, multiple choice, picture choice, dropdowns, opinion scale, rating, ranking, matrix, NPS, date, contact fields, legal consent, file upload, and payment.
- **Video questions and video answers**: You can record a question as video and collect video responses, a capability inherited from Typeform's VideoAsk line and rare in a mainstream form builder.
- **Templates**: More than 3,000 published templates covering lead capture, NPS, event registration, job applications, product feedback, and quizzes.
- **Creator AI**: Generates a complete form, including copy and branding, from a plain description of what you want to ask.

### Logic, scoring, and personalization

Branching is included everywhere on paid plans, which is not true of most competitors at this price.

- **Visual workflow builder**: Branches are drawn on a flow canvas rather than configured field by field, which makes a twelve-branch qualification form legible to whoever inherits it.
- **Conditional logic on all paid tiers**: Logic jumps are available from Basic upward rather than being reserved for a mid tier, though the free plan does not include them.
- **Answer recall and piping**: Earlier answers are inserted into later question text and into the ending screen, so the form reads as a conversation instead of an interrogation.
- **Hidden fields**: URL parameters such as UTM data, a plan name, or a known email address are captured into the submission record without asking the respondent.
- **Quizzes and scoring**: Variables accumulate scores across answers so you can build graded quizzes, lead scores, and outcome-based results pages with different endings per score band.
- **Interaction AI**: Asks adaptive follow-up questions based on what a respondent just wrote, which turns a static survey into something closer to an interview.

### Distribution, payments, and uploads

How the form reaches people and takes their money and files.

- **Embed options**: Hosted link, inline embed, popup, slider, side tab, full page, email-embedded first question, and QR code. The inline embed pulls Typeform's JavaScript bundle, which costs page weight above the fold.
- **Payment questions via Stripe**: Available from the Business tier. Payments settle through your own Stripe account at Stripe's standard rate, and Typeform does not publish an additional per-transaction platform commission on top.
- **File uploads**: Gated to Plus and above, so the $29 Basic tier cannot collect a resume, a logo, or a receipt.
- **Partial responses**: Answers from people who start but do not finish are captured and visible in results, which is how you find the question that is killing your completion rate.
- **Branding removal**: Removing the Typeform badge requires Plus, which is $59 a month billed annually. That is the single most expensive branding removal in this category.
- **Custom domain**: Serving forms from your own domain is an Enterprise feature, which is out of step with a category where sub-$30 tools include it.

### Results, analytics, and integrations

Reporting is genuinely good, and the integration catalogue is the largest of the mainstream builders.

- **Drop-off analytics**: Per-question completion and abandonment reporting shows exactly where respondents leave, which is the most actionable number a form tool can give you.
- **Insights AI**: Summarizes open-text responses into themes, outliers, and recommendations rather than leaving you to read 400 free-text answers by hand.
- **Auto-generated reports**: Visual charts per question with sentiment analysis, shareable without exporting to a spreadsheet first.
- **Around 300 native integrations**: HubSpot, Salesforce, Slack, Stripe, Calendly, Google Sheets, Notion, Mailchimp, Airtable, and Zapier, so most small-business stacks connect natively rather than through a paid automation middleman.
- **Webhooks and REST API**: A public API for creating forms and retrieving responses programmatically, plus webhooks that fire on submission for custom pipelines.
- **CSV and spreadsheet export**: Responses export to CSV and auto-sync to spreadsheets, which is the escape hatch you should test before you commit a year of data to the platform.

### Security, compliance, and administration

Adequate for marketing use, thin for regulated use unless you buy Enterprise.

- **GDPR posture**: As a Spanish company Typeform operates under GDPR with a data processing agreement, which makes it an easier internal sell in Europe than a purely US vendor.
- **HIPAA on Enterprise only**: Business associate agreements are an Enterprise arrangement, so a two-person clinic cannot buy HIPAA coverage self-serve at any published price.
- **SSO on Enterprise only**: SAML single sign-on is not available on any self-serve tier.
- **Respondent-facing controls**: Legal consent question types, response notifications, and closing a form on a date or response threshold are standard across paid plans.
- **Seats included per tier**: One seat on Basic, three on Plus, five on Business. Seats are bundled rather than sold individually, which suits small teams and penalizes larger ones.

## Use cases

- **Demand-generation marketer running a gated content campaign**: A whitepaper landing page needs a qualification form that does not look like a 2009 lead capture, and the answers have to reach HubSpot with UTM attribution attached. Outcome: Hidden fields carry the campaign parameters, logic routes enterprise-sized respondents to a demo booking ending and everyone else to a download, and the native HubSpot integration writes the contact without an automation tool in the middle.
- **Product team running a customer research survey**: Two thousand customers need to be surveyed, and last time the team spent a week reading open-text answers before anyone could act on them. Outcome: The survey fits inside the Business tier's 10,000 monthly responses, drop-off analytics show which question loses people, and Insights AI reduces the open-text pile to themes in an afternoon.
- **Recruiting coordinator processing applications**: Roles attract a few hundred applicants who each need to upload a CV and answer screening questions, and the current process is an email inbox. Outcome: The Talent tier at $119 a month with 3,000 responses handles the volume, file uploads take the CVs, scoring ranks candidates automatically, and video questions let hiring managers ask something in their own voice.
- **Agency building client-facing forms**: Clients expect the form to match their brand and to sit on their own domain, and the agency wants one tool it can reuse across accounts. Outcome: Typeform delivers the visual quality easily, but the custom domain requirement pushes the agency toward Enterprise or toward keeping a cheaper builder alongside for clients who insist on a branded URL.

## Pricing

Per-account monthly subscription with a hard monthly response cap and a fixed number of bundled seats on every tier. Response volume, not seat count, is what moves you up the ladder.

- **Free**: $0 per month. Unlimited forms; 10 responses per month across the account; No conditional logic; No integrations; Typeform branding on every form. Cut from 100 responses to 10 in February 2026. Treat it as a preview of the editor, not a plan you can run a business on.
- **Basic**: $29 per month billed annually ($348 a year). 100 responses per month; 1 seat; Conditional logic and workflows; Unlimited forms and questions; No file uploads, no branding removal. Month-to-month billing costs more than the annual equivalent. 100 responses is roughly three a day.
- **Plus**: $59 per month billed annually ($708 a year). 1,000 responses per month; 3 seats; Remove Typeform branding; File uploads; Everything in Basic. This is the real entry tier for most businesses, because branding removal and file uploads both live here.
- **Business**: $99 per month billed annually ($1,188 a year). 10,000 responses per month; 5 seats; Payment questions via Stripe; Drop-off analytics and priority support; Everything in Plus.
- **Talent**: $119 per month billed annually ($1,428 a year). 3,000 responses per month; 3 seats; Recruiting-specific workflows and templates; File uploads and scoring for candidate screening. A vertical repackaging rather than a bigger plan; note it buys fewer responses than Business for more money.
- **Growth Flow**: $349 per month. 10,000 responses per month; 5 seats; Growth and lead-flow tooling on top of Business; 14-day free trial.
- **Enterprise**: Custom quoted. Bespoke response volumes and seats; Custom domain; HIPAA compliance; SSO and admin controls. Custom domain, HIPAA, and SSO are all here and nowhere else, which is the main reason small buyers get pushed into a sales conversation.

Billing notes:

- The response meter is an account-wide monthly total, not per form, and it resets on your billing date rather than the first of the month.
- Hitting the cap pauses collection. Visitors see a paused message and their answers are not recorded, so an over-performing campaign silently stops capturing leads until someone upgrades.
- There is no overage billing and no response top-up bundle. The only remedy is moving up a tier, which takes effect immediately and is charged accordingly.
- Annual billing is materially cheaper than monthly on every tier; the headline $29, $59, and $99 figures are the annual-equivalent monthly rates.
- Modelled at 500 responses a month, you need Plus at $708 a year, which works out to about 12 cents per response. Modelled at 5,000 a month, you need Business at $1,188 a year, about 2 cents per response. The cost curve is steeply front-loaded against low-volume users.
- Seats are bundled per tier rather than sold per user, so a six-person marketing team on Business is buying a seventh seat by moving to Enterprise, not by paying an incremental per-seat fee.
- Payments run through your own Stripe account at Stripe's rate; Typeform does not publish an added platform commission, but Stripe's cut still applies to every transaction.

Value assessment: Typeform is the most expensive way to collect a small number of responses and a reasonable way to collect a large number of them. At 100 responses a month you are paying $348 a year for something Tally, Fillout, and Google Forms will do for nothing, and you are paying it for design quality and completion rate rather than capability. At 10,000 responses a month, $1,188 a year with drop-off analytics, 300 integrations, and AI summarization is defensible against SurveyMonkey's per-seat team pricing. The genuinely bad value sits in the middle and at the edges: $59 a month to remove a badge, and an Enterprise quote to put a form on your own domain. Buy Typeform when completion rate is worth money to you and your volume is predictable. If either condition fails, the unlimited-response challengers win on arithmetic alone.

## Strengths

- The conversational format genuinely improves completion on longer consumer-facing forms, which is a revenue effect rather than a cosmetic one.
- Around 300 native integrations, the largest catalogue among mainstream form builders, so most stacks connect without paying for Zapier in the middle.
- Conditional logic and the visual workflow builder are included on every paid tier rather than being an upsell, and the branching model is powerful enough for real qualification flows.
- Drop-off analytics and Insights AI turn responses into something you can act on inside the tool instead of exporting to a spreadsheet first.
- Video questions and video answers are a distinctive capability that no other mainstream form builder ships natively.
- Financially stable and well capitalized, with roughly $187M raised and a fourteen-year operating history, so there is no vendor-risk conversation to have.
- GDPR posture is straightforward for European buyers given the Barcelona headquarters and EU corporate base.

## Limitations

- The response cap is a hard stop that pauses your form rather than billing an overage, which is the worst possible failure mode for a lead-generation form during a successful campaign.
- The free plan was cut to 10 responses a month in February 2026, removing what used to be a viable path for very small users and damaging goodwill in the process.
- Custom domain, HIPAA, and SSO are all Enterprise-only, which is aggressive gating in a category where competitors ship custom domains under $30 a month.
- Branding removal at $59 a month is the highest price in the category for what is functionally a checkbox.
- File uploads are unavailable on the $29 Basic tier, so the cheapest paid plan cannot collect a resume or a receipt.
- The JavaScript embed adds real page weight, which matters if you are inlining a form above the fold on a page you are also trying to keep fast.
- No published WCAG or Section 508 conformance documentation alongside the product pages, which is a problem for public-sector and education buyers who have to certify accessibility.

## Comparisons

- **Typeform vs Tally**: Tally gives away unlimited responses, conditional logic, file uploads, payments, and calculations on a free plan, and charges mainly to remove branding and add a custom domain. Typeform charges $348 a year for 100 responses a month and gates the custom domain to Enterprise. Choose Typeform when the conversational format and completion rate are worth real money on a customer-facing form; choose Tally in every case where the arithmetic matters more than the aesthetic, which for most small businesses is most cases.
- **Typeform vs Fillout**: Fillout matches most of Typeform's builder capability, ships a far more generous free tier, and goes deeper on treating submissions as a database with views and workflow. Typeform still wins on visual polish, the size of its integration catalogue, and video questions. Pick Typeform if the form is a brand surface; pick Fillout if the form is the front end of an internal process and you resent paying per response.
- **Typeform vs Jotform**: Jotform gives you 10,000 monthly submissions for $129 a month with HIPAA available on that same self-serve tier, plus tables, approvals, e-signature, and a PDF editor. Typeform gives you 10,000 responses for $99 and a much better looking form, but pushes HIPAA and custom domains to Enterprise. Regulated small businesses and operations teams should take Jotform; marketing teams buying completion rate should take Typeform.
- **Typeform vs Google Forms**: Google Forms is free, self-serve, and adequate for internal collection, simple RSVPs, and quizzes, with branching and Sheets output included. Typeform costs at least $348 a year and buys design quality, real analytics, payments, and 300 integrations. Use Google Forms until a form is customer-facing and its completion rate affects revenue; that is the exact moment Typeform starts paying for itself.
- **Typeform vs SurveyMonkey**: SurveyMonkey prices per seat with an annual response allowance and a three-user minimum on team plans, and it is built for survey methodology: crosstabs, statistical significance, block randomization. Typeform prices per account with a monthly response cap and is built for beautiful forms. Take SurveyMonkey when you are running research that needs analysis rigor; take Typeform when you are running marketing that needs conversion.
- **Typeform vs involve.me**: involve.me covers similar interactive territory, quizzes, calculators, and scored funnels, at $29 to $69 a month with email automation and a built-in CRM included. Typeform is the stronger pure form builder with far more integrations and a better editor. Choose involve.me if the funnel and follow-up email are as important as the form; choose Typeform if the form itself is the product and you want the deeper ecosystem.

## Implementation

- Setup time: Under an hour for a working form, including logic. Creator AI can produce a usable draft in minutes, and the template library means most common forms start from something rather than from nothing.
- Learning curve: Low for building, moderate for the workflow builder. The genuinely important learning is commercial rather than technical: understanding that the response meter is account-wide and that hitting it pauses collection, so someone needs to own watching it.
- Onboarding: Entirely self-serve up to Business. Enterprise adds a sales process, which is also the only route to a custom domain, HIPAA, or SSO, so buyers needing those features should budget for a procurement cycle rather than a credit card.
- Migration: There is no automated importer for forms built in another tool, so forms are rebuilt by hand. Existing response data can be brought in only as spreadsheet reference, not as native submissions. On the way out, responses export to CSV; export your archive before downgrading or cancelling, because access to historical responses is tied to an active plan.

## Platform, API & security

- Platforms: Web app, Responsive hosted forms, Inline, popup, slider, side-tab, and full-page embeds, Email-embedded first question, QR code
- API: Public REST API for creating forms and retrieving responses, plus webhooks that fire on submission. Around 300 native app integrations, so Zapier is a fallback rather than a requirement.
- Compliance: GDPR with a data processing agreement, HIPAA available on Enterprise only
- Data residency: A Spanish company operating under EU data protection law; specific regional hosting commitments are handled through Enterprise agreements rather than published as a self-serve option.
- SSO: SAML single sign-on on Enterprise only; no SSO on any self-serve tier.
- Security notes: Encryption in transit and at rest, response notifications, form closing rules by date or response count, and legal consent question types. Typeform does not publish WCAG or Section 508 conformance documentation alongside its product pages, which matters for public-sector procurement.

## Support

- Channels: Email and ticket support, Priority support on Business and above, Dedicated support on Enterprise
- Documentation: Extensive help center at help.typeform.com covering the builder, logic, integrations, the API, and billing, plus a developer portal.
- Community: Large informal community and a very large third-party template and tutorial ecosystem, given the product's age and market position.

## Company

- Founded: 2012
- Founders: Robert Munoz, David Okuniev
- Headquarters: Barcelona, Spain
- Ownership: Venture-backed, privately held
- Employees: Roughly 450 globally, with a distributed workforce and a San Francisco office
- Funding: Approximately $187M raised in total, including a $135M Series C in March 2022 led by Sofina.

Funding history:

- Series A (2015): Not disclosed publicly in full. Early institutional backing as the conversational form format found its market.
- Series B (2017): $35M. Led by General Atlantic, funding international expansion.
- Series C (2022): $135M. Led by Sofina with General Atlantic and Index Ventures participating, bringing total funding to roughly $187M.

Timeline:

- 2012: Founded in Barcelona by Robert Munoz and David Okuniev around the idea that a form should feel like a conversation rather than a spreadsheet row.
- 2017: Raises a $35M Series B led by General Atlantic as the one-question-at-a-time format becomes a marketing-team default.
- 2020: Launches VideoAsk, bringing asynchronous video questions and answers into the product family.
- 2022: Raises a $135M Series C led by Sofina, taking total funding to roughly $187M.
- 2024: Ships the AI layer: Creator AI for generating forms, Interaction AI for adaptive follow-up questions, and Insights AI for summarizing open text.
- 2026: Cuts the free plan from 100 responses a month to 10 in February, sharpening the contrast with the unlimited-response challengers and pushing more small users to paid tiers or elsewhere.

## Integrations

HubSpot, Salesforce, Slack, Stripe, Google Sheets, Notion, Airtable, Calendly, Mailchimp, Zapier and Make, Webhooks and public REST API, Around 300 native app integrations in total

## FAQ

### What is Typeform?

Typeform is an online form and survey builder from Barcelona best known for showing one question at a time in a conversational, visually polished layout. It includes logic branching, answer recall, hidden fields, quizzes and scoring, video questions, payment questions through Stripe, roughly 300 integrations, and AI features for generating forms and summarizing responses.

### How much does Typeform cost?

The free plan allows 10 responses a month. Basic is $29 a month billed annually for 100 responses and one seat, Plus is $59 for 1,000 responses and three seats plus branding removal and file uploads, and Business is $99 for 10,000 responses and five seats plus payment questions. Talent is $119 for 3,000 responses, Growth Flow is $349, and Enterprise is quoted.

### What happens when you exceed the Typeform response limit?

Collection stops. Visitors who arrive after the cap is reached see a paused message and their answers are not recorded, so the responses are lost rather than billed as overage. There is no top-up bundle; the only way to resume is upgrading to a higher tier, which applies immediately. This is the single most important thing to understand before running a campaign on Typeform.

### Is the Typeform free plan usable?

Not for a business. It was reduced from 100 responses a month to 10 in February 2026 and excludes conditional logic, integrations, and branding removal. It is useful for testing the editor and nothing more. If you need a genuinely free form tool, Google Forms or Tally are the honest answers.

### Does Typeform have conditional logic, and is it gated?

Yes, and it is available on every paid tier rather than being reserved for a mid or upper plan, which is more generous than several competitors. Logic is configured in a visual workflow builder where you draw branches, and answer recall lets later questions quote earlier answers. The free plan does not include logic at all.

### Can Typeform collect payments and files?

Payment questions run through Stripe and require the Business tier at $99 a month; the money settles in your own Stripe account at Stripe's standard rate, and Typeform does not publish an extra platform commission on top. File uploads require Plus at $59 a month, so the $29 Basic plan cannot collect a CV, an image, or a receipt.

### Is Typeform HIPAA compliant?

Only on Enterprise, which means a sales conversation and a custom quote. A small clinic or therapy practice that wants a HIPAA business associate agreement on a published self-serve price should look at Jotform, which offers HIPAA on its $129 Gold tier, or Cognito Forms, which includes it on its Enterprise plan at a published $174 a month.

### Can I use my own domain for Typeform forms?

Not on any self-serve plan. Custom domains are an Enterprise feature. This is one of the most common complaints about Typeform's packaging, because Tally, Fillout, and Paperform all include custom domains on tiers costing well under $30 a month.

### Do Typeform embeds slow down my website?

The inline embed loads Typeform's JavaScript bundle from its CDN, which is heavier than a plain HTML form and will show up in your Core Web Vitals if you place it above the fold on a landing page. Popup, slider, and side-tab embeds defer more of that cost. If page speed is a ranking priority, link to the hosted form or keep the embed below the fold.

### Can I export all my data if I cancel Typeform?

Responses export to CSV and can be auto-synced to a spreadsheet or database while your plan is active. Access to historical responses is tied to having an active plan, so export your full archive before you downgrade or cancel rather than after. Forms themselves do not export in a format another builder can import, so a migration means rebuilding them.

### Who owns Typeform and is it financially stable?

Typeform is a private, venture-backed company founded in 2012 in Barcelona by Robert Munoz and David Okuniev. It has raised roughly $187M, including a $135M Series C in March 2022 led by Sofina with General Atlantic and Index Ventures participating. Vendor stability is not a concern here.

## Editorial verdict

Typeform is the best-looking form builder in the mainstream market and the one most likely to lift completion on a customer-facing survey, and it has the integration catalogue and analytics to back that up. It is also the clearest example of the pricing model this whole category is now under attack for: you pay by the response, the cap is a hard stop rather than an overage, the free plan was cut to a token 10 responses a month in 2026, and basic expectations like a custom domain sit behind an Enterprise quote. Buy it if you are a marketing team with predictable volume and a real financial reason to care about completion rate, and put someone in charge of watching the counter. If your volume is spiky, your budget is tight, or you need a branded URL and HIPAA without a sales call, the newer unlimited-response tools and Jotform will serve you better for less money.

## SaaSTracker awards

- Category Leader (Forms & Surveys, Summer 2026): "The conversational form that made surveys look good, and still the bar the rest of the category designs against."

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Source: SaaSTracker (https://saastracker.org), an independent editorial project. This profile is compiled from public information, carries no peer reviews or paid placement, and was last reviewed 2026-08-22. Awards are judged on published criteria: https://saastracker.org/methodology