# Typefully

> Typefully is a social media writing and scheduling app built for text-first platforms (X, LinkedIn, Threads, Bluesky, and Mastodon) that pairs a distraction-free editor and thread composer with scheduling, X analytics, engagement automations, team collaboration, and an API plus MCP server that lets AI agents queue and review drafts.

- Category: Social Media Management (https://saastracker.org/categories/social-media)
- Website: https://typefully.com
- Starting price: $99/year (Creator, annual billing only), or $18 per social set per month (Business, billed yearly)
- Free plan: 1 social set, 1 user, 10 posts/month, advanced scheduling, API and MCP access, limited media uploads.
- Free trial: Free plan with no time limit; Enterprise trials are granted on request
- Founded: 2020, HQ: Distributed; the founders are based in Lisbon, Portugal, and the entity is registered as Typefully Inc., Ownership: Bootstrapped, founder-owned
- Profile last reviewed: 2026-08-22
- Canonical profile: https://saastracker.org/products/typefully

## Overview

Typefully is what happens when a design-led two-person team attacks a scheduling problem from the writing end rather than the calendar end. The product opens into an editor, not a dashboard: you write, the preview shows exactly what the post will look like on each network including thread numbering and media, and scheduling is a keystroke at the end rather than the main event. That ordering is the whole pitch, and it is why Typefully has disproportionate share among people who write for a living.

Coverage is deliberately narrow. Typefully publishes to X, LinkedIn, Threads, Bluesky, and Mastodon, the five networks where the unit of content is a block of text. There is no Instagram grid planner, no TikTok, no YouTube, no Pinterest. In exchange you get things a general scheduler will not build: thread auto-numbering, LinkedIn PDF carousels and first comments, scheduled retweets, auto-plug, thread finisher quotes, X Communities posting, and a genuinely detailed X analytics module with profile conversion rate and posting streaks.

Pricing runs on social sets, which is the concept to understand before comparing to anything else. A social set is one identity's accounts across platforms, so your X, LinkedIn, Threads, Bluesky, and Mastodon profiles are a single billable unit. That makes Typefully cheap for a founder cross-posting one identity everywhere ($99 a year, flat) and priced per brand for teams ($18 per social set per month on Business, up to 50 sets, unlimited users). The most recent shift is agentic: a free public API, an MCP server, and packaged agent skills mean Claude or ChatGPT can draft into the queue and leave the human as reviewer.

## How it works

1. You connect accounts into a social set: one identity's presence across X, LinkedIn, Threads, Bluesky, and Mastodon grouped as a single unit. Billing counts sets, not accounts, which is why cross-posting the same person everywhere costs nothing extra.

2. Writing happens in a high-fidelity editor with keyboard shortcuts, auto-numbering for threads, tagging, and pixel-accurate previews of how the post will render per network including mentions, media, and long-form formatting. The AI writing assistant on paid plans rewrites, expands, and punches up drafts using your own posting history as the voice reference.

3. Scheduling supports a calendar, natural language time entry, and per-network variants of the same draft. Engagement automations layer on top: auto-plug adds a promotional reply once a post performs, scheduled retweets resurface a post later, thread finisher quotes close a thread with a call to action, and auto-DM campaigns handle giveaways and lead capture.

4. After publishing, X analytics reports impressions, engagement, follower change, profile conversion rate, and posting streaks with CSV export. Separately, the API, MCP server, and agent skills let external tools and AI assistants create drafts, leave comments, and manage the calendar, so an agent can fill the queue while a human approves.

## Best for

Founders, writers, and marketing teams whose social strategy is written content on X and LinkedIn, who care more about draft quality and thread mechanics than about Instagram grids, and who want one identity's cross-posting to be a flat annual cost.

## Not the right fit for

- Anyone who needs Instagram, TikTok, YouTube, or Pinterest; those networks are simply not supported, and no amount of workflow polish substitutes for a missing channel.
- Teams that want a monthly paid plan for an individual; the Creator tier is annual billing only, so the cheapest way to test paid features is a $99 yearly commitment.
- Brands needing analytics beyond X; detailed metrics are X-centric, so LinkedIn and Threads performance reporting is thin compared with a general scheduler.
- High-volume agencies posting on behalf of many unrelated brands with heavy media production; social sets and 1,500 posts a month on Business will bind before the feature set does.
- Social customer support teams; there is no shared inbox, no ticketing, and no comment-management workflow beyond engagement automations.

## Features

### Writing and editing

The reason people pick Typefully over a general-purpose scheduler.

- **High-fidelity editor**: A focused writing surface with keyboard shortcuts, dark mode, and previews that render exactly how each network will display the post, including mentions, links, and media.
- **Thread composer with auto-numbering**: Splits long drafts into a thread, numbers the parts automatically, and renumbers when you insert or delete a post, the single most tedious task in X writing.
- **Long-form post support**: Handles the extended post formats on X and LinkedIn rather than forcing everything into short-form character limits.
- **Tagging, filtering, and pins**: Organize a growing draft library by theme or campaign and pin the pieces you are actively working on.
- **Polls and media**: Native poll creation, video upload, and high-quality image handling; media uploads are limited on the free plan and unlimited from Creator up.
- **Mac app**: A native macOS app alongside the web app, plus Raycast integration for capturing an idea without opening a browser tab.

### Scheduling and publishing

Five text-first networks, cross-posted from a single draft.

- **Five supported networks**: X, LinkedIn, Threads, Bluesky, and Mastodon, all through official APIs. Deliberately narrow: no Instagram, TikTok, YouTube, or Pinterest.
- **Social sets**: Accounts belonging to one identity are grouped as a single billable set, so cross-posting the same person to all five networks costs the same as posting to one.
- **Calendar and natural language scheduling**: A team calendar showing what is scheduled, in review, and ready, with time entry that accepts phrases like tomorrow morning rather than a date picker.
- **Per-network variants**: One draft produces network-specific versions, so the LinkedIn framing and the X framing diverge without maintaining two documents.
- **Publishing volume by plan**: 10 posts per month on Free, 1,000 on Creator, 1,500 on Business, which makes Free a taster rather than an operating plan.
- **Shareable draft links**: Send a public link to an unpublished draft for feedback from someone who does not have a Typefully account.

### Engagement automation

The growth-hacking layer, mostly X-native, that general schedulers do not ship.

- **Auto-plug**: Automatically adds a promotional reply (newsletter, product, offer) to a post once it clears an engagement threshold, so the plug only lands on posts that worked.
- **Scheduled retweets**: Queue a self-retweet hours or days later to resurface a post for a different timezone slice of your audience.
- **Thread finisher quote**: Appends a closing post to a thread automatically, the standard call-to-action pattern for X threads.
- **Auto-DMs and giveaways**: Trigger direct messages to people who engage with a post, used for lead magnets and giveaway mechanics.
- **Scheduled replies and X Communities**: Schedule replies to specific posts and publish into X Communities, both of which most cross-network schedulers cannot do at all.
- **LinkedIn premium formats**: First comment scheduling and PDF carousel posting, the two LinkedIn formats that reliably outperform plain text.

### AI and agent workflows

An editorial AI plus a real machine interface, which is rarer than the AI itself.

- **Writing assistant trained on your posts**: Brainstorm, rewrite, expand, and punch up drafts with an assistant that references how you actually write rather than producing generic copy. Paid plans only.
- **AI image descriptions**: Generates alt text for uploaded media, an accessibility step almost every scheduler leaves to the user.
- **MCP server and agent skills**: Packaged skills for Claude and ChatGPT plus an MCP server, so an AI assistant can queue drafts, leave feedback, and manage the calendar directly. Available even on the free plan.
- **Free public API**: API access is included on every tier including Free, with higher rate limits on Business; Zapier and Notion integrations sit on top of it.
- **Included AI usage caps**: AI features carry an included monthly usage allowance, higher on Business than Creator; the exact quota is not published on the pricing page.

### Analytics and collaboration

Deep on X, team-shaped on Business, thin everywhere else.

- **X analytics with conversion rate**: Detailed metrics including profile conversion rate (how many viewers become followers) and posting streaks, with CSV download; a genuinely better read than X's native dashboard.
- **Shared drafts, comments, and mentions**: Business-plan collaborative writing with inline comments and @mentions so an editor can mark up a draft before it ships.
- **Teams, roles, and permissions**: Unlimited users on Business with role-based permissions, so contributors can draft without publish rights.
- **Slack notifications**: Channel notifications on Business and DM notifications on lower tiers, pinging when a post goes live or needs review.
- **Auto backups**: Drafts are backed up automatically, a small thing that matters when the editor is where all your unpublished writing lives.

## Use cases

- **Technical founder building a personal brand**: Writes long threads on X, wants the same material on LinkedIn without rewriting it, and refuses to use a tool that gets thread previews wrong. Outcome: One social set on the Creator plan at $99 a year covers all five networks, the editor handles numbering and previews, and auto-plug attaches the product link only to posts that actually took off.
- **Content marketer at a Series A B2B company**: Runs the company account and ghostwrites for two executives, and needs each draft reviewed by the person whose name is on it before it publishes. Outcome: Three social sets on Business ($54 a month at $18 per set, billed yearly) with unlimited users, shared drafts, comments, and Slack notifications turns approval into a thread rather than an email chain.
- **Newsletter writer growing a list from social**: Every post needs to funnel toward the newsletter, but appending a plug to every post reads as desperate and kills reach. Outcome: Auto-plug fires only on posts that clear an engagement bar, thread finisher closes long threads with the subscribe line, and auto-DM handles the lead magnet without manual replies.
- **Solo operator experimenting with AI-assisted posting**: Wants Claude to draft social posts from a weekly research document and land them in a review queue rather than posting autonomously. Outcome: The MCP server and agent skills, available even on the free plan, let the assistant create drafts and leave comments while the human retains the publish decision.

## Pricing

Free tier plus two paid tiers metered on social sets (one identity's accounts across all supported networks) and monthly post volume. Creator is a flat annual price; Business is billed per social set per month on yearly terms. Enterprise is quoted.

- **Free**: $0 forever. 1 social set, 1 user; 10 posts per month; Publishing to all five networks; Advanced scheduling and calendar; API, MCP, and AI agent skills included; Limited media uploads. Ten posts a month is a genuine constraint; treat Free as a trial of the editor rather than a plan you can run on.
- **Creator**: $99 per year, annual billing only. 1 social set, 1 user; 1,000 posts per month; X analytics with profile conversion rate; AI writing features; Unlimited media uploads; Engagement automations (auto-plug, scheduled retweets, auto-DMs). There is no monthly option on Creator, so the minimum paid commitment is a full year at $99.
- **Business**: $18 per social set per month, billed yearly. Up to 50 social sets; Unlimited users; 1,500 posts per month; Collaborative writing, comments, and Slack channel notifications; Teams, roles, and permissions; Higher API rate limits. Priced per brand or identity rather than per person, so headcount does not raise the bill.
- **Enterprise**: Custom quoted. Custom limits; Priority support; Enterprise security review. The only sales-gated tier; everything below it is self-serve.

Billing notes:

- A social set is one identity's accounts across X, LinkedIn, Threads, Bluesky, and Mastodon, counted once. This is the key difference from per-channel tools like Buffer: cross-posting one person everywhere is a single unit.
- Creator is annual billing only at $99 per year; there is no monthly path to paid features for an individual.
- Business is quoted per social set per month on yearly terms, so three brands cost $54 a month and ten cost $180 a month, with users unlimited throughout.
- Post volume is capped per month by tier (10, 1,000, 1,500), which is generous for text-first posting but is a real ceiling for a high-volume agency.
- AI usage carries an included monthly allowance that is higher on Business than Creator; the exact figure is not published, so heavy AI users should confirm before committing.

Value assessment: At $99 a year for one identity across five networks with analytics, AI writing, and every engagement automation included, Creator is the best per-dollar deal in this whole category for a solo writer, roughly the cost of Buffer's Essentials on two channels but with a much better editor. Business is priced honestly for teams too, since $18 per brand with unlimited seats beats per-seat suites badly. The value collapses only if your strategy needs a network Typefully does not support, at which point no amount of writing polish helps and you are buying a second tool anyway.

## Strengths

- The best writing and thread-composition experience in the category, with previews accurate enough that you can publish without checking the native app.
- Social-set pricing makes cross-posting one identity to five networks free of marginal cost, unlike per-channel competitors.
- Engagement automations (auto-plug, scheduled retweets, thread finisher, auto-DMs, X Communities) that general schedulers do not build.
- X analytics that beat the native dashboard, particularly profile conversion rate, with CSV export.
- A free public API, MCP server, and packaged Claude and ChatGPT agent skills available even on the free tier, which is ahead of nearly every competitor here.
- Unlimited users on Business, so team growth never changes the bill; only adding brands does.
- Bootstrapped and profitable with a small team, which shows in a product that stays focused instead of accreting modules.

## Limitations

- Five networks only: no Instagram, TikTok, YouTube, or Pinterest, which disqualifies it outright for most consumer brands.
- Analytics depth is heavily X-weighted; LinkedIn and Threads reporting is comparatively thin despite LinkedIn being a first-class publishing target.
- Creator is annual billing only, so there is no cheap monthly way to test paid features.
- The free plan's 10 posts a month is too tight to evaluate the product under real conditions.
- No shared inbox or comment management, so engagement beyond the automations is done in the native apps.
- AI usage allowances are unpublished, making it hard to size heavy AI workflows before paying.

## Comparisons

- **Typefully vs Buffer**: Buffer covers eleven networks competently; Typefully covers five brilliantly. Buffer bills per channel, Typefully per identity, so a founder posting one persona to five networks pays $99 a year with Typefully versus $25 a month with Buffer for the same reach. Choose Buffer when Instagram, TikTok, or YouTube are in scope, and Typefully when the content is writing.
- **Typefully vs Hypefury**: These two chased the same creator audience from opposite ends, and the divergence is now decisive: Hypefury no longer supports X at all, while X remains Typefully's strongest surface with the deepest analytics and engagement automation. Hypefury is the better choice if your growth runs through Instagram and TikTok via repurposed text. If X or LinkedIn writing is the point, Typefully is the only one of the two that still does the job.
- **Typefully vs Postiz**: Both lean hard into AI agents and MCP, but the shape differs: Postiz is an open-source, self-hostable scheduler across 30-plus networks with a $29 monthly cloud entry price, while Typefully is a closed, design-led writing tool with a free API and a $99 annual creator plan. Pick Postiz for breadth, control, and self-hosting; pick Typefully if the quality of the draft matters more than the length of the channel list.

## Implementation

- Setup time: Fifteen minutes. Sign in with Google, X, LinkedIn, or email, connect the accounts in your social set, and write; there is no configuration project.
- Learning curve: Low for writing and scheduling, moderate for the engagement automations, where auto-plug thresholds and auto-DM rules reward some experimentation before you trust them on a live audience.
- Onboarding: Entirely self-serve, with a help center and keyboard-shortcut reference; Enterprise is the only tier with a human onboarding path.
- Migration: Drafts live in Typefully and are auto-backed-up, but there is no first-class bulk export of the draft library, so leaving means losing an unpublished archive unless you copy it out. Account connections are OAuth grants revocable from each network.

## Platform, API & security

- Platforms: Web app, macOS app, Public API, MCP server, Raycast extension
- API: Free public API available on every plan including Free, with higher rate limits on Business. An MCP server and packaged agent skills for Claude and ChatGPT allow AI assistants to create drafts, comment, and manage the calendar.
- Compliance: GDPR-aligned processes (self-reported)
- Data residency: Not publicly specified.
- SSO: Not published on the self-serve tiers; enterprise security review is offered on the quoted Enterprise plan.
- Security notes: All network connections use official OAuth flows; sign-in supports Google, X, LinkedIn, and email. No social passwords are handled by the product.

## Support

- Channels: Email support, Help center, Social channels
- Documentation: Help center organized by workflow (writing, publishing, collaboration, engagement, API and integrations) plus public API documentation and a changelog.
- Community: No formal forum; the founders are publicly active on X, which functions as the de facto support and feedback channel.

## Company

- Founded: 2020
- Founders: Fabrizio Rinaldi, Francesco Di Lorenzo
- Headquarters: Distributed; the founders are based in Lisbon, Portugal, and the entity is registered as Typefully Inc.
- Ownership: Bootstrapped, founder-owned
- Employees: Small team, believed to be under 15; the company does not publish a headcount
- Funding: No institutional funding disclosed; the founders have publicly described Typefully as bootstrapped and profitable.

Timeline:

- 2020: Fabrizio Rinaldi and Francesco Di Lorenzo launch Typefully as a weekend side project for writing X threads; it goes viral and reaches paying customers within days.
- 2021: Scheduling, analytics, and engagement automations turn the thread editor into a full publishing tool for creators.
- 2023: LinkedIn support arrives alongside premium LinkedIn formats (first comment, PDF carousels), broadening the product past X-only usage.
- 2024: Threads, Bluesky, and Mastodon are added, and social sets become the pricing unit; the company reports crossing seven figures in annual recurring revenue while bootstrapped.
- 2025: Team features (collaborative writing, comments, roles, Slack notifications) ship as the Business plan, taking the product beyond solo creators.
- 2026: Agent workflows land: a free public API on all plans, an MCP server, and packaged Claude and ChatGPT skills so AI assistants can draft into the queue. The site reports 10,000-plus customers.

## Integrations

X, LinkedIn, Threads, Bluesky, Mastodon (official APIs), Claude and ChatGPT via AI agent skills, MCP server, Zapier, Notion, Slack (channel and DM notifications), Raycast, Public REST API

## FAQ

### Which platforms does Typefully support?

Five: X, LinkedIn, Threads, Bluesky, and Mastodon, all through official APIs. It does not support Instagram, TikTok, YouTube, or Pinterest, which is a deliberate choice to stay focused on text-first networks.

### How much does Typefully cost?

There is a free plan (1 social set, 1 user, 10 posts a month), a Creator plan at $99 per year with annual billing only, and a Business plan at $18 per social set per month billed yearly with unlimited users and up to 50 sets. Enterprise is quoted.

### What is a social set?

A social set is one identity's accounts across all supported networks, counted as a single billable unit. Connecting your X, LinkedIn, Threads, Bluesky, and Mastodon profiles for the same person or brand uses one set, so cross-posting costs nothing extra. This is the main structural difference from per-channel pricing like Buffer's.

### Is Typefully free?

There is a permanent free plan, but it caps you at 10 posts a month with one social set and one user and excludes AI writing and X analytics. It is enough to judge the editor, not enough to run a posting habit on.

### Does Typefully work with AI agents?

Yes, and unusually it includes them on the free plan. Typefully ships a free public API, an MCP server, and packaged agent skills for Claude and ChatGPT, so an assistant can create drafts, comment on them, and manage the calendar while a human keeps the publish decision.

### Typefully or Buffer?

Typefully if your content is writing on X and LinkedIn: better editor, better thread handling, deeper X analytics, and flat annual pricing for one identity. Buffer if you need Instagram, TikTok, YouTube, Pinterest, or Google Business Profile, since Typefully simply does not publish to any of them.

### Does Typefully have analytics for LinkedIn?

Publishing to LinkedIn is fully supported including first comments and PDF carousels, but the detailed analytics module is built around X, with metrics like profile conversion rate and posting streaks. Teams needing rigorous LinkedIn reporting should expect to supplement it.

### What is auto-plug and does it work?

Auto-plug automatically adds a promotional reply to a post once it clears an engagement threshold you set, so the plug only appears under posts that actually got traction rather than under every post. It is one of a set of X-native automations (scheduled retweets, thread finisher quotes, auto-DMs) that general schedulers do not offer.

### Can a team use Typefully?

Yes, on the Business plan: unlimited users, roles and permissions, shared drafts with inline comments and mentions, and Slack channel notifications, billed per social set rather than per person. That makes it cheap for a small team managing a handful of brands or executive accounts.

### Who owns Typefully?

Typefully is bootstrapped and founder-owned, built by Fabrizio Rinaldi and Francesco Di Lorenzo, who started it as a side project in 2020 and have publicly described the company as profitable without institutional funding.

## Editorial verdict

Typefully is the strongest product in this category if, and only if, your social strategy is writing. The editor, thread mechanics, previews, and X-native automations are a class above what any general scheduler ships, the analytics beat X's own dashboard, and $99 a year for one identity across five networks is the best value on this list. Its constraint is also its clearest statement of intent: five text-first networks, nothing else. If Instagram, TikTok, or YouTube belong in your plan, Typefully cannot be your only tool, and buying it as a second subscription is a harder case than buying Buffer or Publer as your first.

---

Source: SaaSTracker (https://saastracker.org), an independent editorial project. This profile is compiled from public information, carries no peer reviews or paid placement, and was last reviewed 2026-08-22. Awards are judged on published criteria: https://saastracker.org/methodology