# Uberall > Uberall is a location marketing platform that manages listings, reviews, local pages, social posting, and messaging for multi-location businesses across a wide network of directories, maps, and platforms. Founded in Berlin, it is particularly strong in European markets where its publisher relationships and regional coverage exceed those of American competitors. - Category: Local SEO & Listings (https://saastracker.org/categories/local-seo) - Website: https://uberall.com - Starting price: Quoted per location; annual contracts - Free plan: No - Free trial: Free listing scan; demonstrations through sales - Founded: 2013, HQ: Berlin, Germany, Ownership: Private, venture-backed - Profile last reviewed: 2026-08-22 - Canonical profile: https://saastracker.org/products/uberall ## Overview Multi-location brands face the same problem everywhere: information about individual sites lives on platforms the brand does not control, and inconsistency costs customers. Uberall addresses that with a listings network, reputation management, and local pages, distinguished less by concept than by execution and geography, since directory ecosystems are regional and European coverage is where it is strongest. The platform has broadened into what the company calls location marketing: alongside listings and reviews, it covers local social posting, messaging with customers through platforms like Google, and location landing pages generated from the same data. The argument is that a brand's local presence is one asset with several surfaces rather than several separate marketing tasks. It is priced per location on annual contracts and sold through both direct and partner channels, including agencies and resellers reaching businesses the company would not serve directly. Small single-location businesses are not the target, but the partner model means the technology reaches smaller buyers through intermediaries more often than the direct pricing suggests. ## How it works 1. Location data is centralized with details, categories, hours, and attributes per site, then distributed across the publisher network of directories, maps, search engines, and social platforms. 2. Listings are monitored and synchronized continuously, with duplicates identified and suppressed and third-party changes overwritten to maintain accuracy. 3. Reviews across platforms are aggregated into one queue with routing, response templates, approval workflows, and reporting comparing performance across locations. 4. The same data generates local landing pages with structured markup, and supports local social posting and customer messaging so each location has a consistent presence without local staff maintaining it manually. ## Best for Multi-location brands and franchise networks, particularly those operating in European markets where regional publisher coverage matters, and agencies and resellers serving location-based businesses. ## Not the right fit for - Single-location small businesses, where the pricing and contract model are disproportionate. - Businesses wanting geo-grid rank tracking as their main requirement. - Teams seeking self-serve purchase without a sales process. - Organizations wanting a general SEO platform rather than location marketing. - Buyers focused solely on North America, where alternatives may offer comparable coverage. ## Features ### Listings management The foundation, with strong regional depth. - **Broad publisher network**: Directories, maps, search engines, and platforms across many countries, with unusually deep European coverage. - **Continuous synchronization**: Data maintained rather than submitted once, with third-party edits overwritten to preserve accuracy. - **Duplicate suppression**: Duplicate listings identified and removed where publishers permit, addressing split local signals. - **Bulk location management**: Hundreds or thousands of locations administered together with per-site overrides. - **Attribute and category control**: Consistent categories, services, and attributes across the network, which affect which searches surface a location. ### Reputation Reviews across a network of sites. - **Multi-platform review aggregation**: Reviews from across platforms and locations collected into one workflow. - **Response management**: Templates, approval flows, and delegation so distributed teams reply consistently and within policy. - **Review generation**: Campaigns encouraging customers to leave reviews, building the volume and recency local visibility depends on. - **Sentiment reporting**: Themes identified across reviews to surface operational issues at particular locations. - **Location benchmarking**: Comparison across sites so central teams can see which locations are underperforming and why. ### Local presence Owned surfaces built from the same data. - **Location landing pages**: Store pages generated from central data with structured markup, always consistent with external listings. - **Store locator**: Search and mapping on the brand website connected to the same location records. - **Local social posting**: Posts published per location across social and business profiles from a central calendar. - **Customer messaging**: Messages from platforms such as Google routed and answered centrally or by location teams. - **Local content control**: Brand-consistent content with room for genuinely local information at each site. ### Platform and governance Running a network rather than a location. - **Role-based delegation**: Central control with bounded local editing for franchisees and store managers. - **Approval workflows**: Changes reviewed before publication to protect brand and regulatory accuracy. - **Analytics and reporting**: Visibility, engagement, and conversion reporting across locations and publishers. - **APIs and integrations**: Programmatic location management and connections to CRM, analytics, and marketing systems. - **Partner and reseller model**: White-label and partner arrangements bringing the platform to smaller businesses through agencies. ## Use cases - **European retail chain managing local presence**: Directory ecosystems differ by country and no single American platform covers them all adequately. Outcome: Regional publisher depth ensures consistent listings across markets rather than only in the largest ones. - **Franchise brand balancing central and local control**: Franchisees want to post local offers but brand consistency and accuracy must be preserved. Outcome: Delegated permissions with approval workflows allow local activity within defined limits. - **Restaurant group handling reviews at scale**: Reviews arrive across many platforms and locations with no consistent response process. Outcome: One queue with templates and routing produces timely, consistent replies, and benchmarking exposes problem sites. - **Agency serving multi-location clients**: Clients need location marketing at scale that the agency cannot build itself. Outcome: Partner arrangements let the agency deliver listings, reputation, and pages under its own relationship. ## Pricing Quoted annual subscription priced per location, with modules for listings, reputation, pages, and messaging. Sold directly and through partners and resellers; no self-serve tier. - **Listings**: Quoted per location annual. Publisher network distribution and sync; Duplicate suppression; Core analytics. - **Listings and reputation**: Quoted per location annual. Review aggregation, response, and generation; Approval workflows and delegation; Location benchmarking. - **Full location marketing**: Quoted annual. Landing pages, store locator, and social posting; Customer messaging; Full governance and support. Billing notes: - Per-location annual pricing means network size drives cost directly, and module selection multiplies it. - Partner and reseller arrangements can change the effective price for smaller businesses buying through an agency. - European publisher coverage is the main differentiator and the practical reason to pay a premium in those markets. - Implementation involves data cleansing and verification, which is a time cost alongside the subscription. - All pricing as of August 2026 is quoted; no list pricing is published. Value assessment: For multi-location brands in Europe the publisher coverage is the argument, since incomplete regional directory presence is a real gap in platforms built primarily for North America. Beyond listings, consolidating reputation, pages, and local social onto one dataset removes duplicated effort across marketing functions. Below a few dozen locations the economics stop working, which is what the partner channel exists to address. ## Strengths - Deepest European publisher network in the category, which matters where directory ecosystems are regional. - Location marketing breadth covering listings, reputation, pages, social, and messaging on one dataset. - Central governance with delegated local editing, the correct model for franchise networks. - Strong reputation tooling with approval workflows suited to distributed teams. - Partner and reseller model extends reach to smaller businesses through agencies. - Established enterprise references across retail, hospitality, and services in Europe. ## Limitations - Quoted enterprise pricing with annual contracts and no self-serve option. - Disproportionate for single-location businesses. - No geo-grid rank tracking or local SEO research tooling. - Implementation requires data cleansing before distribution, which takes time. - Listing authority depends on the subscription continuing. - Module-based pricing makes the full platform considerably more expensive than a listings-only quote. ## Comparisons - **Uberall vs Yext**: The direct enterprise comparison. Yext has a broader platform including site search and a stronger North American position; Uberall has deeper European publisher relationships and regional support. Brands operating primarily in Europe frequently find Uberall's coverage better matched to their markets, while global brands weigh platform breadth against regional depth. - **Uberall vs Moz Local**: Different scales of the same job. Moz Local is a low-cost listing service for small and mid-sized businesses covering the essential directories. Uberall is enterprise location marketing with governance, pages, and reputation across large networks. Location count and governance requirements decide it, and there is little overlap in practice. - **Uberall vs Birdeye**: Overlapping on reputation but with different centers of gravity. Birdeye leads with reviews, messaging, and customer interaction for local businesses, with listings as a supporting capability. Uberall leads with listings and location data at enterprise scale. Brands prioritizing reputation operations often prefer Birdeye; those prioritizing data accuracy across many markets prefer Uberall. - **Uberall vs Partoo**: The two strongest European location platforms, competing directly. Uberall (Berlin) has the broader publisher network and has expanded into local pages, social posting, and messaging as one location marketing suite. Partoo (Paris) is narrower but treats the store as a commercial channel, routing customer messaging to store teams and reporting on enquiries rather than visibility alone. Both quote per location on annual contracts, so the decision usually comes down to publisher coverage in the specific countries a network operates in. ## Implementation - Setup time: Weeks to months depending on network size. Data cleansing, verification, and publisher connection are the substantive work before distribution begins. - Learning curve: Moderate for central administrators, low for location-level users who see a restricted interface. - Onboarding: Structured implementation with account management, appropriate to an enterprise sales motion. - Migration: Clean the data before distributing it, since propagating errors at scale is worse than doing nothing. On exit, listings persist but stop being maintained, so plan a replacement rather than assuming permanence. ## Platform, API & security - Platforms: Web application, REST APIs, Bulk location management, Page generation - API: APIs for locations, listings, reviews, and analytics, supporting programmatic management of large networks. - Compliance: GDPR, CCPA, SOC 2, ISO 27001 - Data residency: EU-based processing available, consistent with its European base and customer profile. - SSO: SAML single sign-on with role-based delegation. - Security notes: European data handling is a practical advantage for brands with EU data protection obligations, and delegated permissions limit how widely location data can be edited. ## Support - Channels: Account management, Technical support, Partner support for resellers - Documentation: Administrator and API documentation covering location management, publishers, and workflows. - Community: Established presence in European retail, hospitality, and franchise marketing, with published research on local presence and near-me search behavior. ## Company - Founded: 2013 - Headquarters: Berlin, Germany - Ownership: Private, venture-backed - Employees: ~500 (est. 2026) - Funding: Raised substantial venture funding across multiple rounds. Timeline: - 2013: Founded in Berlin to manage local listings for European businesses. - 2018: Expands beyond listings into reputation and local pages as location marketing consolidates. - 2021: Acquires complementary businesses and broadens into messaging and local social. - 2024: Deepens governance and analytics for large franchise and retail networks. - 2026: Remains the leading European location marketing platform for multi-location brands. ## Integrations Google Business Profile, Apple Maps, Facebook, Instagram, Bing Places, Salesforce, Zapier ## FAQ ### What is Uberall? Uberall is a location marketing platform for multi-location businesses. It manages listings across a wide publisher network, aggregates and responds to reviews, generates location landing pages, and supports local social posting and customer messaging, all from one set of location data. ### Why is European coverage a differentiator? Directory ecosystems are regional. A platform built primarily for North America may cover the largest global publishers well and miss the national and local directories that matter in individual European markets. Uberall's publisher relationships in those markets are its clearest practical advantage. ### How much does it cost? Pricing is quoted per location on annual contracts, with listings, reputation, pages, and messaging licensed as modules. Costs scale with network size, and the full platform across many locations is a substantial commitment. Partner and reseller arrangements can change the effective price for smaller buyers. ### Uberall vs Yext: which should we choose? Both are enterprise location platforms. Yext has broader platform scope including site search and a stronger North American position; Uberall has deeper European publisher coverage and regional support. Geography is usually the deciding factor, with global brands weighing regional depth against platform breadth. ### Can franchisees manage their own locations? Yes, through delegated permissions with approval workflows, so local teams can update information and post content within limits the brand defines. This central-with-local model is one of the main reasons franchise networks buy platforms in this category at all. ### Does it include review management? Yes, with aggregation across platforms and locations, response templates and approval flows, review generation campaigns, and benchmarking between sites. For a network, consistent and timely responses are an operational problem as much as a marketing one. ### Does it do local rank tracking? Not in the geo-grid sense used by local SEO practitioners. It reports visibility and engagement across publishers. Brands wanting to measure map pack position across geographic grids should pair it with a local SEO tool. ### Is it suitable for a small business? Not through direct purchase, where the pricing and contract structure assume a network. Smaller businesses more often access the technology through agencies and resellers who buy at scale and package it into their own service. ### What happens if we stop using it? Listings generally persist but are no longer maintained or defended against third-party edits, so accuracy degrades over time. As with every platform in this category, the product is continuous control rather than a permanent fix. ### How long does implementation take? Weeks to months depending on the number of locations and the state of existing data. Cleansing and verifying that data is the substantive work, and doing it properly before distribution is what prevents propagating errors across the whole network. ## Editorial verdict Uberall is the European answer to a problem that looks universal but is actually regional. Directory ecosystems differ market by market, and a platform whose publisher relationships are strongest where its customers operate delivers materially better coverage than one adapted from another continent. Beyond listings, consolidating reputation, pages, local social, and messaging on the same location data removes duplicated work across marketing functions and, more importantly, removes the inconsistencies that separate tools produce. It is enterprise in price and contract, and it needs a network to justify itself. For European multi-location brands it is frequently the better choice against its larger American rival; for small businesses it is reachable mainly through partners. --- Source: SaaSTracker (https://saastracker.org), an independent editorial project. This profile is compiled from public information, carries no peer reviews or paid placement, and was last reviewed 2026-08-22. Awards are judged on published criteria: https://saastracker.org/methodology