# Vidyard

> Vidyard is a video platform built for revenue teams that combines async video messaging, video hosting, AI avatar generation, and an agentic Video Agent that produces and sends personalized videos at scale, with viewer analytics that write engagement data back into Salesforce, HubSpot, Marketo, and Gong; it records from the browser, desktop, mobile, and Slack, and offers a free tier alongside a $59 per user per month Starter plan.

- Category: Async Video Messaging (https://saastracker.org/categories/video-messaging)
- Website: https://www.vidyard.com
- Starting price: $0 (Free), then $59 per user per month billed annually (Starter)
- Free plan: Five video recordings per month at up to 30 minutes each, 15 AI videos, stock avatars, three custom AI avatars, basic editing, sharing options, and limited integrations.
- Free trial: 14 days on Starter, plus a permanent free plan; no credit card required to start
- Founded: 2011, HQ: Kitchener, Ontario, Canada, Ownership: Venture-backed, private
- Profile last reviewed: 2026-08-22
- Canonical profile: https://saastracker.org/products/vidyard

## Overview

Vidyard has been in the business video market since 2011, which makes it the oldest company in this category by a wide margin and the only one that started as an enterprise video hosting platform and worked backwards into messaging. Michael Litt and Devon Galloway founded it in Kitchener, Ontario, went through Y Combinator, and raised roughly $90M from investors including Andreessen Horowitz and Bessemer. That history explains the shape of the product: the hosting, analytics, and CRM plumbing are unusually mature, and the recorder is a front end onto that machinery rather than the whole story.

In 2024 and 2025 Vidyard bet the roadmap on AI avatars. You record yourself once, Vidyard builds a digital likeness, and then it generates hundreds of videos in which that likeness says a different opening line to each prospect. The Video Agent add-on takes it further and runs the whole loop agentically: it drafts the script, generates the video, and sends it into your sequence. This is a genuinely different product from what Vidyard sold in 2020, and whether it is a good purchase depends almost entirely on whether you believe prospects respond well to a synthetic version of a salesperson.

Pricing is the friction point for small businesses. The free plan is decent, with five recordings a month at up to 30 minutes each, plus 15 AI videos and three custom AI avatars, and no credit card. But Starter is $59 per user per month billed annually, the Video Agent add-on is roughly another $24 per seat, and the CRM integrations that make the analytics worth having live on the Teams tier, which is quote-only. A three-person sales team wanting HubSpot logging cannot buy that without talking to somebody.

The result is a product that is excellent at the thing it does and priced for a company with a sales budget. If you are running a video-first outbound motion where every send needs to be logged against an opportunity, Vidyard is the most complete option here. If you want to send a few dozen personalized videos a month, Sendspark and Hippo Video will do it for less, and if the videos are going to your own team, Loom will do it far better for a third of the price.

## How it works

1. You record from wherever you are working: a Chrome or Edge extension, a macOS or Windows desktop app, an iOS or Android app, or directly inside Slack. Recording captures screen, camera, or both, with virtual backgrounds and custom branding available on paid tiers.

2. For volume work you skip recording entirely. You set up an AI avatar by capturing yourself once, then feed Vidyard a list of prospects. It generates a distinct video for each one where the avatar delivers a personalized opening before cutting to a shared body section, which is the standard hybrid used across this category.

3. Every video gets a branded sharing page with calls to action, captions, and optionally a password. The page can be templated so a whole team sends against the same layout, and folder management keeps a growing library organized.

4. Viewer analytics fire back in real time. You get a notification when a prospect starts watching, second-by-second engagement data on how far they got, and, on the Teams tier and above, that data written into Salesforce, HubSpot, Marketo, or Gong so a rep sees video engagement on the record rather than in a separate dashboard.

5. The Video Agent add-on closes the loop: it drafts a script from prospect context, generates the avatar video, and delivers it, so the human involvement drops to reviewing and approving rather than recording.

## Best for

Revenue teams of five and up who send prospect-facing video systematically, need engagement logged against CRM records, and are willing to pay $59 a seat plus add-ons to get avatar generation and agentic sending rather than recording every video by hand.

## Not the right fit for

- Internal team communication; you would be paying $59 a seat for CRM plumbing and avatar generation to do a job Loom does better at $15 and Bubbles does for $12.
- Small teams that need CRM logging on a self-serve budget; Salesforce and HubSpot integration sit on the quote-only Teams tier, so the feature that justifies the platform is not purchasable without a sales conversation.
- Anyone uneasy about synthetic likenesses in outbound; a meaningful share of the roadmap is now AI avatars, and if you will not send a video of a digital clone of yourself you are paying for capability you will never touch.
- Solo operators and freelancers; the free tier's five recordings a month runs out fast and the jump to $59 per seat is the steepest first step in this category.
- Buyers who want simple, predictable billing; between per-seat Starter pricing, the Video Agent add-on, and quote-only Teams and Enterprise tiers, the real annual cost of a Vidyard deployment is hard to work out before you talk to sales.

## Features

### Recording and capture

Broad surface coverage, generous free recording length.

- **Browser extension recording**: Chrome and Edge extensions record screen, camera, or both from wherever you are working, including inside Gmail, LinkedIn, and your CRM, without switching tools.
- **Desktop and mobile apps**: macOS and Windows desktop apps plus iOS and Android, so recording is not locked to a browser session.
- **Recording from Slack**: Record and send a video message directly inside Slack, which is the path most internal Vidyard usage actually takes.
- **Thirty-minute recordings on the free tier**: The free plan allows up to 30 minutes per recording, six times Loom's five-minute free cap, though it is limited to five recordings a month.
- **Virtual and custom backgrounds**: Replace or brand what is behind you, available from the Starter tier, which matters for a rep recording from home into an enterprise deal.
- **Video editing**: Trim, cut, and assemble recordings inside the platform so a fumbled opening does not force a full retake.

### AI avatars and agentic generation

The 2025 and 2026 bet, and the main reason to choose Vidyard over cheaper tools.

- **Custom AI avatars**: Record yourself once and Vidyard builds a digital likeness that can deliver any script. Three custom avatars are included even on the free plan, which is an unusually cheap way to evaluate the technology.
- **Stock avatars**: A library of pre-built presenters for teams that want AI video without cloning a specific person's face.
- **Bulk personalized generation**: Generate and send hundreds of personalized videos in minutes, each with a distinct opening naming the prospect and their company before cutting to a shared body.
- **Video Agent**: An agentic add-on available on all paid tiers that drafts the script, generates the video, and delivers it automatically, reducing the rep's role to review and approval. Priced separately at roughly $24 per seat per month on Starter.
- **AI script assistance**: Generates and refines the script for a video from prospect context rather than making the rep write every variant by hand.
- **Fifteen AI videos on the free plan**: Enough to test avatar quality and prospect reaction before committing to a $59 seat, which is a fair evaluation allowance.

### Sharing pages, CTAs, and hosting

The video hosting heritage, which is deeper here than in any competitor.

- **Branded sharing pages**: Every video lands on a page carrying your logo, colors, and messaging rather than a generic player, available from Starter.
- **Call to action templates**: Reusable CTA layouts so a whole team sends against the same conversion path rather than each rep improvising a button.
- **Customizable CTAs**: Teams tier adds per-video CTA customization, so a demo request and a renewal check-in can drive to different destinations.
- **Password-protected videos**: Restrict access to a specific recipient, which matters when a video walks through a customer's own data on screen.
- **Folder management**: Organize a growing library by team, campaign, or account so reps reuse existing videos rather than re-recording the same explanation.
- **Video captions**: Automatic captions on the Teams tier, which is the difference between a video that gets watched on mute in an inbox and one that does not.
- **Central video hosting**: Vidyard began life as a hosting platform and the library, embedding, and player controls reflect that; videos embed on websites and landing pages, not only in email.

### Analytics and CRM

Where the price goes, and where the quote-only wall sits.

- **Real-time view notifications**: Instant alerts when a prospect starts watching, which is the single highest-value signal a video tool produces for a seller.
- **Engagement analytics**: Second-by-second data on how much of a video each viewer watched, so you can tell a genuine watch from an accidental click.
- **Team performance analytics**: Aggregate view rates by rep and by campaign from the Starter tier, with deeper team reporting on Teams.
- **CRM and MAP integrations**: Salesforce, HubSpot, and Marketo integrations write video engagement onto contact and opportunity records. Gated to the Teams tier, which is quote-only.
- **Gong integration**: Video engagement flows into conversation intelligence so async video sits alongside call data in the same revenue picture.
- **Account-level intent signals**: Aggregated viewing across contacts at one company surfaces which accounts are actually engaged rather than which individuals clicked.

### Administration and security

Enterprise-grade, and priced accordingly.

- **SSO and user management**: Single sign-on and centralized user administration on the Enterprise tier.
- **Custom permissions**: Role-based control over who can publish, share externally, and access analytics, on Enterprise.
- **Secure playback**: Restricted playback controls for videos that must not leave a defined audience, an Enterprise feature.
- **Unlimited integrations on Enterprise**: Lower tiers cap how many connectors you can wire up; Enterprise removes the limit.

## Use cases

- **SDR team running video-first outbound**: Six reps sending 40 prospecting touches a day each, where recording a personal video for every one is arithmetically impossible. Outcome: AI avatars generate a personalized opening for each prospect while the body stays consistent, Video Agent handles drafting and delivery, and view notifications tell reps which 5 percent to call today.
- **Account executive working a complex deal**: A six-person buying committee where only two ever join calls and the other four form opinions from forwarded material. Outcome: A recorded walkthrough on a branded sharing page gets forwarded internally, and account-level analytics reveal which additional stakeholders watched, turning a blind spot into a named list.
- **Customer success lead reducing churn calls**: Quarterly business reviews consume days of calendar time and half of them could be a recording plus a short live Q and A. Outcome: A hosted, branded QBR video with captions and a CTA to book time replaces the presentation half, and HubSpot logging shows which accounts never watched, which is itself a churn signal.
- **Marketing team hosting video on the website**: Product videos sit on YouTube with competitor recommendations underneath and no way to tie a view to a lead record. Outcome: Vidyard's hosting heritage covers embedded website video with the same analytics and Marketo integration as sales messages, so a viewer becomes an attributed touch rather than a YouTube statistic.

## Pricing

Freemium per-seat subscription with a published Starter price, quote-only Teams and Enterprise tiers, and a separately priced Video Agent add-on.

- **Free**: $0 per user per month. 5 recordings per month, up to 30 minutes each; 15 AI videos; 3 custom AI avatars and stock avatars; Basic video editing and sharing; Limited integrations. Three custom AI avatars on a free plan is the most generous way to evaluate avatar video anywhere in this category.
- **Starter**: $59 per user per month billed annually. Unlimited recordings and unlimited recording length; Full video and team performance analytics; Branded sharing page and CTA templates; Password-protected videos and folder management; Custom and virtual backgrounds. Vidyard publishes a roughly 30 percent discount for annual billing and periodically runs promotional discounts on this tier.
- **Teams**: Custom quote only, commonly around $99 per user per month. Everything in Starter; Salesforce, HubSpot, and Marketo CRM and MAP integrations; Advanced team analytics; Customizable CTAs; Video captions. Positioned for teams of five and up. This is where CRM logging lives, which is the single biggest reason to buy Vidyard, and it is not self-serve.
- **Enterprise**: Custom quote only. Unlimited integrations; SSO and user management; Custom permissions; Secure playback; Advanced security options.

Add-ons:

- Video Agent (Roughly $24 per seat per month on Starter): Available across paid tiers. Adds unlimited AI videos, three custom avatars, and agentic automated video creation and delivery.

Billing notes:

- Annual billing carries a published discount of roughly 30 percent on Starter, and Vidyard frequently runs additional promotional discounts on the pricing page.
- The Video Agent add-on is billed separately per seat, so the realistic all-in Starter cost for a team using avatars is closer to $83 per user per month than $59.
- Teams and Enterprise are quote-only, which means the CRM integrations most buyers want cannot be priced or purchased without contacting sales.
- The free plan meters recordings per month rather than total videos, so an occasional user can stay on it indefinitely as long as they stay under five a month.
- Integration counts are capped on lower tiers and only unlimited on Enterprise, which is an easy detail to miss when comparing feature lists.

Value assessment: Vidyard is expensive and mostly worth it for the specific buyer it is aimed at. Starter at $59 a seat annually buys unlimited recording, real engagement analytics, branded pages, and avatar generation, and if video is a systematic part of how your reps prospect, that pays for itself on one extra meeting a quarter. The problem is the shape of the ladder. The free plan is a genuinely good trial, Starter is a serious price, and the CRM logging that makes the analytics actionable sits behind a quote on Teams. A four-person team that wants HubSpot integration is looking at a sales conversation and something in the region of $99 a seat, which is four to six times what Sendspark Growth or Hippo Video Teams would cost for a comparable personalization job. Buy Vidyard when the CRM and hosting depth is the point; buy something cheaper when it is not.

## Strengths

- The most complete revenue-team feature set in the category: recording, hosting, avatars, agentic sending, engagement analytics, and CRM writeback in one platform.
- Fifteen years of video hosting heritage means the library, player, embedding, and analytics are far more mature than any recorder that added sales features later.
- Three custom AI avatars and 15 AI videos on the free plan make it the cheapest serious way to find out whether avatar video works on your prospects.
- Thirty-minute free recordings versus Loom's five-minute cap, which makes the free tier genuinely usable for demos and walkthroughs.
- Recording surface is unusually broad: Chrome and Edge extensions, macOS and Windows desktop, iOS and Android, and native recording inside Slack.
- Integrations reach beyond CRM into Marketo and Gong, so video engagement lands in marketing automation and conversation intelligence rather than a silo.
- Well capitalized and long-lived, with roughly $90M raised since 2011 and backers including Y Combinator, Andreessen Horowitz, and Bessemer, so vendor risk is low.

## Limitations

- The CRM integrations that justify the platform are gated to the quote-only Teams tier, so the headline capability is not self-serve.
- Starter at $59 per user per month annually is the steepest entry price in this category, and the Video Agent add-on pushes the real number past $80.
- Pricing transparency is poor: Vidyard's own pricing page shows currency without amounts for Starter and the add-on, which is a bad sign for a self-serve buyer.
- The free plan meters at five recordings per month, which is a hard stop for anyone whose video habit is actually forming.
- Heavy investment in AI avatars is a bet not every buyer shares; prospects who realize they were sent a synthetic likeness sometimes react worse than to no video at all.
- Overkill for internal communication, where Loom and Bubbles are both better products at a quarter of the price.

## Comparisons

- **Vidyard vs Loom**: Loom is the better recorder and the better internal tool at $15 to $20 a seat, with unmatched embedding and transcription in 50-plus languages on its free tier. Vidyard is the better sales tool, with 30-minute free recordings, avatars, agentic sending, and CRM writeback, at $59 a seat annually and CRM behind a quote. Buy Loom if your videos go to colleagues. Buy Vidyard if they go to prospects and need to show up on an opportunity record.
- **Vidyard vs Sendspark**: Sendspark does the same personalization job with dynamic backgrounds built from a prospect's own website, voice cloning, animated GIF thumbnails, and Clay and Smartlead integrations, starting at $99 a month for one seat or $99 for three seats on Growth. Vidyard costs more per seat but brings mature hosting, Marketo and Gong integration, and enterprise administration. Small outbound teams should start with Sendspark; teams that need video engagement inside a real revenue stack should pay for Vidyard.
- **Vidyard vs Hippo Video**: Hippo Video covers a very similar brief, AI avatars plus personalized video campaigns plus CRM integrations, at $60 per month on Teams annually versus Vidyard's quote-only Teams tier. Vidyard's hosting, analytics, and North American enterprise credibility are stronger; Hippo Video is dramatically cheaper and includes CRM connectors at a published price. If budget is a live constraint, Hippo Video wins on arithmetic. If procurement and CRM depth matter more, Vidyard wins.
- **Vidyard vs Dubb**: Dubb bundles the sending infrastructure that Vidyard assumes you already have: email and SMS campaigns, automation sequences, landing pages, and retargeting pixels, at $59 monthly for Pro with a free tier. Vidyard assumes you run Outreach or Salesloft and want video plugged into it. Choose Dubb if you want one bill covering video and outreach; choose Vidyard if you already have a sales stack and need video to log into it properly.
- **Vidyard vs Bubbles**: Bubbles is the async-first internal alternative at $12 per member per month annually, built around threaded video replies, channels, and an AI notetaker rather than prospect analytics. Vidyard has no equivalent conversational layer and Bubbles has no CRM writeback or avatars. They barely compete: Bubbles for how your team talks to itself, Vidyard for how your reps talk to buyers.

## Implementation

- Setup time: Fifteen minutes to a first sent video: install the extension, sign up without a card, record, share. Setting up a custom AI avatar takes a short guided capture session and processing time. Wiring CRM integration is a Teams-tier project measured in days, not minutes, and usually involves Vidyard's team.
- Learning curve: Recording is trivial. Avatar and Video Agent workflows are not, because getting good output means writing personalization variables that read naturally and testing how prospects respond to a synthetic delivery. Expect a couple of weeks of iteration before avatar sends beat handmade ones.
- Onboarding: Free and Starter are fully self-serve. Teams and Enterprise involve a sales process, and Enterprise deployments include implementation support for SSO, permissions, and integration configuration.
- Migration: Vidyard's hosting heritage means it is designed to ingest a video library rather than only to record new material, so bringing existing assets in is straightforward. Leaving is harder: hosted videos embedded on your website and in old emails break when you cancel, so plan a re-hosting project rather than a switch. Historical engagement analytics do not transfer to another vendor.

## Platform, API & security

- Platforms: Chrome extension, Edge extension, macOS desktop app, Windows desktop app, iOS, Android, Slack, Web
- API: API and webhook access for programmatic video management and engagement data; integration counts are capped on lower tiers and unlimited only on Enterprise.
- Compliance: SOC 2, GDPR, Advanced security options and secure playback on the Enterprise tier
- Data residency: Not published as a self-serve option; discuss regional hosting requirements with Vidyard during an Enterprise evaluation.
- SSO: SSO and centralized user management on the Enterprise tier only.
- Security notes: Password-protected videos from the Starter tier, secure playback and custom permissions on Enterprise, and encryption in transit and at rest. As a fifteen-year-old company selling into enterprises, Vidyard carries more security documentation than most competitors in this category.

## Support

- Channels: Email and in-app support, Help center, Dedicated support on Enterprise
- Documentation: Comprehensive knowledge base covering recording, avatars, Video Agent, sharing pages, analytics, and each CRM integration, plus developer documentation for the API.
- Community: Long-running content operation including the Chalk Talks and Creating Connections series; no large standalone user forum.

## Company

- Founded: 2011
- Founders: Michael Litt, Devon Galloway
- Headquarters: Kitchener, Ontario, Canada
- Ownership: Venture-backed, private
- Employees: Not disclosed
- Funding: Roughly $90M raised across six rounds since 2011, with investors including Y Combinator, Andreessen Horowitz, Bessemer Venture Partners, and Battery Ventures.

Funding history:

- Y Combinator (2011): Accelerator. Founded by University of Waterloo alumni Michael Litt and Devon Galloway and accepted into Y Combinator.
- Series A (2014): $6M. Early institutional round backing the video hosting and analytics platform.
- Series C (2016): $35M. Led by Battery Ventures, funding expansion of the enterprise video platform.
- Later rounds (2019 to 2024): Bringing the total to roughly $90M. Including a US$15M round accompanying the launch of new AI capability.

Timeline:

- 2011: Founded in Kitchener, Ontario by Michael Litt and Devon Galloway and accepted into Y Combinator as a business video hosting and analytics platform.
- 2014: Raises a $6M Series A and establishes itself as the video analytics layer for B2B marketing teams, integrating with Marketo and Salesforce.
- 2016: Raises a $35M Series C led by Battery Ventures and pushes into enterprise video hosting at scale.
- 2018: Launches free video messaging for sellers, moving the company from a marketing hosting platform into the async sales video category.
- 2023: Adds AI script generation and expands the recording surface across browser, desktop, mobile, and Slack.
- 2024: Launches AI avatars, allowing reps to generate hundreds of personalized videos from a single recorded likeness.
- 2025: Introduces Video Agent, an agentic add-on that drafts, generates, and sends personalized videos with minimal human involvement.
- 2026: Prices Starter at $59 per user per month billed annually with Video Agent as a separate per-seat add-on, keeping CRM integration on the quote-only Teams tier.

## Integrations

Salesforce, HubSpot, Marketo, Gong, Outreach and Salesloft workflows, Slack, Gmail and Outlook, LinkedIn, Zapier, API and webhooks

## FAQ

### What is Vidyard?

Vidyard is a video platform for revenue teams. It combines async video messaging, video hosting, AI avatar generation, and an agentic Video Agent that produces and sends personalized videos at scale, with viewer analytics that write engagement back into Salesforce, HubSpot, Marketo, and Gong. Founded in 2011 in Kitchener, Ontario, it is the oldest company in this category.

### How much does Vidyard cost?

There is a free plan with five recordings a month at up to 30 minutes each, 15 AI videos, and three custom AI avatars. Starter is $59 per user per month billed annually. Teams is quote-only and commonly lands around $99 per user per month. Enterprise is also quote-only. The Video Agent add-on is roughly another $24 per seat per month on Starter.

### What does Vidyard's free plan actually allow?

Five video recordings per month, each up to 30 minutes, which is six times Loom's free length cap but a much tighter count limit. It also includes 15 AI videos, stock avatars, three custom AI avatars, basic editing, sharing, and a limited set of integrations. No credit card is required. It is the best free avatar evaluation in the category and a poor free plan for daily recording.

### Do I need to talk to sales to get CRM integration?

Yes, and this is the most important thing to know before evaluating Vidyard. Salesforce, HubSpot, and Marketo integrations sit on the Teams tier, which is quote-only. Starter at $59 gives you analytics inside Vidyard but does not write engagement onto CRM records. If CRM logging is why you are buying, budget for Teams and a sales conversation.

### How do Vidyard's AI avatars work?

You record yourself once and Vidyard builds a digital likeness that can deliver any script in your face and voice. You then feed it a prospect list and it generates a distinct video per contact, typically a personalized opening followed by a shared body section. The Video Agent add-on automates the whole loop, drafting the script and sending the result. Three custom avatars are included even on the free plan.

### Can Vidyard videos be embedded in email?

You send a thumbnail that links to a branded sharing page, because no mainstream email client plays embedded video reliably. Vidyard's sharing pages are stronger than most competitors' because of its hosting heritage: they carry your branding, CTA templates, captions, and optional password protection, and the analytics on that page are what feed your CRM.

### Is Vidyard good for internal team communication?

It works, especially the Slack recording path, but you would be badly overpaying. Vidyard's price reflects CRM writeback, hosting, and avatar generation, none of which matter when the audience is colleagues. Loom at $15 a seat and Bubbles at $12 are both better internal products. Buy Vidyard for prospect-facing video and use something cheaper for the team.

### How long can Vidyard recordings be?

Thirty minutes on the free plan, unlimited on Starter and above. There is no separate storage meter published at the Starter level, and integration counts rather than video counts are what get capped on lower tiers. This is a friendlier structure than vendors that meter dynamic video minutes and charge overages.

### Who owns Vidyard and is it financially stable?

Vidyard is a private venture-backed company founded in 2011 by Michael Litt and Devon Galloway, headquartered in Kitchener, Ontario. It has raised roughly $90M across six rounds from investors including Y Combinator, Andreessen Horowitz, Bessemer Venture Partners, and Battery Ventures. It is the longest-lived independent vendor in this category and carries the lowest vendor risk of the sales-video specialists.

### Vidyard or Hippo Video?

They cover a near-identical brief. Hippo Video's Teams tier is $60 per month billed annually and includes HubSpot, Salesloft, and Outreach integrations at a published price; Vidyard's equivalent tier is quote-only and roughly $99 a seat. Vidyard has deeper hosting, Marketo and Gong integration, and stronger enterprise credibility. If cost drives the decision, Hippo Video. If CRM depth and procurement confidence drive it, Vidyard.

## Editorial verdict

Vidyard is the most complete product in async video for revenue teams and the only one whose hosting, analytics, and CRM plumbing came first and whose recorder came second. If video is a systematic part of how your reps prospect, the combination of 30-minute free recordings, custom AI avatars, agentic bulk sending, and engagement written onto Salesforce and HubSpot records is not available anywhere else at this depth. The problem is the ladder. Starter is $59 a seat annually, Video Agent adds roughly $24 more, and the CRM integrations that make the whole thing worth buying are behind a Teams quote at around $99. That structure serves a company with a sales budget and actively punishes a four-person team. Small businesses doing personalization at moderate volume should price Sendspark and Hippo Video first, and teams whose videos go to colleagues should not be looking at Vidyard at all.

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Source: SaaSTracker (https://saastracker.org), an independent editorial project. This profile is compiled from public information, carries no peer reviews or paid placement, and was last reviewed 2026-08-22. Awards are judged on published criteria: https://saastracker.org/methodology