# Whois Visiting

> Whois Visiting is a British website visitor identification platform that uses reverse-IP tracking to reveal which companies are browsing your site but not contacting you, attaching business information, session detail, social profiles, and an email finder for contacts at those companies; it also ships a 4.5 million company prospecting database, a website personalisation product in beta, and a full white-label version for agencies, priced from $69 a month with unlimited users and a rate calculated from your traffic during a 14-day trial.

- Category: Website Visitor Identification (https://saastracker.org/categories/visitor-identification)
- Website: https://whoisvisiting.com
- Starting price: From $69 per month
- Free plan: No
- Free trial: 14 days, full access, no credit card required
- Founded: 2012, HQ: Northampton, United Kingdom, with a presence in Silicon Valley, California, Ownership: Privately held
- Profile last reviewed: 2026-08-22
- Canonical profile: https://saastracker.org/products/whoisvisiting

## Overview

Whois Visiting has been running since 2012 out of Northampton in the English Midlands, with a second presence in Silicon Valley, and it serves somewhere north of 6,000 users across more than 2,000 businesses. That longevity puts it in the same bracket as Leadberry and Snitcher: a product that was solving this problem before the current wave of venture-funded person-level startups existed. It has grown into a small company of eleven to fifty people rather than a large one, and the product reflects a decade of incremental additions rather than a single sharp thesis.

The core is plainly stated: reverse-IP tracking that identifies businesses visiting your website. A tracking code goes in the header, takes under two minutes to install, and companies begin appearing in real time. Each one arrives with business information, session detail, and social profiles, plus an email finder that will pull contacts at the identified organisation. This is company-level identification. It does not name the individual who visited and it does not pretend to, which puts it firmly on the more defensible side of the category's central legal question.

Two things distinguish it from the crowd of company-level tools. The first is a built-in prospecting database of 4.5 million companies that you can search by criteria and export employee emails from, which means the tool doubles as a modest list-building source rather than only reacting to your own traffic. The second is a genuine white-label product: the same platform rebranded entirely as the agency's own, which is a real business model rather than a multi-client dashboard. Agencies are visibly a core constituency here in a way they are not for most competitors. A third product, Personalize, delivers live contextual website experiences based on who is visiting, and remains in beta.

The pricing is the awkward part. The published entry point is $69 a month, or $745.20 a year at a 20 percent annual discount, but the vendor states plainly that your actual rate is calculated during the free trial based on your traffic volume. That is a published floor rather than a published price, and it sits uncomfortably against the inclusion standard a small business should apply. What redeems it is that the 14-day trial is genuinely self-serve with no credit card and no sales call, so you can install the code, see your own resolution rate, and find out your price without ever speaking to anyone. Just do not assume $69 is what you will pay.

## How it works

1. You sign up for the 14-day trial, receive a tracking code, and place it in your website header. The vendor states this takes under two minutes and requires no platform-specific integration.

2. As visitors arrive, Whois Visiting matches the session's network signals against its company data to resolve the visiting organisation. This is reverse-IP identification, so it works where the visitor is on a corporate network and degrades on residential, mobile, and VPN connections.

3. Each identified company arrives in real time with business information, the pages it looked at, session detail such as duration and repeat visits, and social profiles for the organisation.

4. The email finder surfaces contacts at the identified company so an account name becomes people you can approach, which is the step where most bare reverse-IP tools leave you stranded.

5. Filters and alerts narrow the feed to the companies that matter and notify the right person, and integrations push identified organisations onward into the CRM or workflow tool the team already uses.

6. Separately from your own traffic, the prospecting database lets you search 4.5 million companies by criteria and export employee emails, so the same subscription supports outbound list building as well as inbound signal.

## Best for

UK and international B2B companies that want straightforward company-level identification with contact discovery attached, marketing agencies that need a genuinely white-labelled visitor identification product to resell under their own brand, and teams that want unlimited users without a seat tax.

## Not the right fit for

- Anyone who needs the name of the individual who visited. This is reverse-IP company identification with a contact finder bolted on, not person-level resolution.
- Consumer businesses. Reverse-IP lookup on residential and mobile connections returns internet service providers, which tells you nothing about a shopper.
- Buyers who need to know the price before they start. The published $69 floor is calculated up during the trial based on your traffic, so the number on the pricing page is a starting point rather than a quote.
- Teams that need published match rates, methodology, or independent verification. The vendor publishes neither a resolution rate nor how it is measured, so the trial is your only evidence.
- European buyers who need a documented compliance file. There is a GDPR page and a privacy policy, but no published legal basis analysis, data residency statement, or visitor opt-out workflow of the depth a serious privacy review will ask for.

## Features

### Identification and tracking

Reverse-IP company resolution delivered in real time, which is the whole foundation.

- **Reverse-IP company identification**: Resolves anonymous sessions to the business behind them, which is the defining mechanism of the product and the reason it works on corporate traffic and not on residential.
- **Real-time visitor tracking**: Identified companies appear as they browse rather than in a next-day report, which is what makes an alert worth acting on.
- **Business information**: Firmographic detail attaches to each identified organisation so a name can be qualified without leaving the tool.
- **Visitor session detail**: Pages viewed, time on site, and repeat visit patterns per company; recurring visits are usually a stronger buying indicator than any single session.
- **Social profiles**: Company social profiles surface alongside the firmographics, saving a manual lookup before outreach.
- **Two-minute installation**: A single tracking code in the site header, with no tag manager configuration or per-platform integration required.

### Contact discovery and prospecting

The layer that gets you from an account name to a person you can email.

- **Email finder**: Finds contacts at identified companies so the reveal produces someone to approach rather than an organisation to guess at.
- **4.5 million company database**: A searchable prospecting database independent of your own traffic, so the subscription supports proactive list building as well as reactive visitor identification.
- **Criteria-based prospect search**: Filter the database by specific criteria to build target lists that look like the companies already visiting you.
- **Employee email export**: Export key employee emails from database records, which turns the prospecting layer into something a sequencer can consume.

### Personalisation

The newer product, still in beta, aimed at acting on identification rather than only reporting it.

- **Live contextual website experiences**: Personalize delivers different on-site content based on who is visiting, which is the natural next step once you know the visitor's company.
- **Engagement and conversion focus**: Positioned to lift conversion by tailoring the page rather than only informing the sales team after the fact.
- **Beta status**: The vendor labels Personalize a beta product, so it should be treated as an experiment rather than as a reason to buy the platform.

### Agency and white label

Where Whois Visiting differentiates most clearly from its peers.

- **Full white-label product**: The same platform rebranded entirely as the agency's own rather than a multi-client view inside the vendor's interface, which is a materially different offer.
- **Multi-client management**: Agencies can run identification across a portfolio of client websites from one relationship.
- **Unlimited users**: Every plan includes unlimited users, so there is no seat cost to putting a whole agency team or a whole client team into the tool.
- **Reseller positioning**: The white-label offer is marketed as a product line rather than a favour, which suggests it is properly supported rather than bolted on.

### Routing, alerts, and commercial terms

Getting the signal to a person, and what it costs to do so.

- **Real-time alerts**: Notifications when a company of interest visits, which is the primary way most teams consume this category.
- **Integration library**: The vendor states connections with hundreds of applications for pushing identified companies into CRM and workflow tools.
- **Filtering**: Narrow the identified feed so alerts fire only on organisations worth a salesperson's attention.
- **14-day trial with no card**: Full access, self-serve, no credit card, and no sales call required to start.
- **Traffic-calculated pricing**: From $69 a month, with the actual rate determined during the trial based on your traffic volume, and a 20 percent discount for annual billing at $745.20 a year.

## Use cases

- **UK B2B firm with a long sales cycle and few inbound enquiries**: Prospects research quietly for weeks, read case studies and pricing, and never fill a form, so the sales team has no idea an opportunity exists until a tender lands. Outcome: Real-time company identification plus repeat-visit detection surfaces the organisations doing that research, and the email finder gives the team someone to contact while the evaluation is live.
- **Digital agency wanting a lead generation product of its own**: Clients keep asking who is visiting their sites, and reselling a competitor's branded dashboard makes the agency look like a middleman. Outcome: The white-label product puts the agency's own brand on the entire platform across a client portfolio, with unlimited users so team size costs nothing.
- **Sales team that wants inbound signal and outbound lists from one tool**: The budget covers one subscription, and the team needs both to know who is visiting and to build target lists that resemble those visitors. Outcome: Visitor identification handles the inbound side while the 4.5 million company prospecting database with employee email export handles the outbound side, on one invoice.
- **Marketer testing whether the category works before committing budget**: Several vendors want a demo call before revealing anything, and none will say what resolution rate to expect on this particular site. Outcome: A 14-day self-serve trial with no credit card and a two-minute install produces a real resolution rate on the team's own traffic, and the price is calculated from that same traffic before any commitment.

## Pricing

Monthly or annual subscription with the rate calculated from your website traffic volume during the free trial, unlimited users included on every plan, and a 20 percent discount for paying annually.

- **Monthly**: From $69 per month. Real-time company identification; Business information and visitor sessions; Alerts, social profiles, and email finder; Unlimited users; Prospecting database access. The $69 figure is a floor. The vendor calculates your actual rate from your traffic volume during the trial.
- **Annual**: From $745.20 per year. Identical feature set to the monthly plan; 20 percent saving versus monthly billing; Unlimited users; Twelve months paid upfront. Works out to about $62 a month at the floor rate, though the same traffic-based calculation applies.
- **White label**: Quoted per agency. The full platform rebranded as the agency's own; Multi-client portfolio management; Unlimited users. The agency and reseller path, and the one place where a conversation is genuinely expected.

Billing notes:

- Both published tiers carry the same feature set. There is no functionality gate between monthly and annual; the only difference is a 20 percent price reduction for paying twelve months upfront.
- Your actual rate is calculated during the free trial based on your traffic volume, so treat $69 as a starting point rather than a quote. This is the weakest part of the commercial offer for a small business trying to budget in advance.
- Unlimited users on every plan means no seat tax, which for a team of five or more is a larger saving than the headline price difference against cheaper metered competitors.
- Per-identity math at two volume steps, using the floor rate as a baseline: at 100 identified companies a month, $69 works out to about 69 cents each, which is expensive. At 1,000 identified companies a month, the same nominal $69 would be about 7 cents each, which is competitive. Because the rate scales with traffic, your real figure will sit between those, and establishing it during the trial is the single most important thing to do before signing.
- There is no free plan, so unlike Leadberry or Leadfeeder you cannot run indefinitely at zero cost on a very small site.

Value assessment: Judged on the floor price with unlimited users, Whois Visiting is reasonable value for company-level identification, sitting below Leadinfo and SalesViewer at entry and above Leadberry. The email finder and the 4.5 million company prospecting database add genuine capability that competitors either charge separately for or do not offer, and for an agency the white-label product is worth more than any feature comparison, because it changes what the agency can sell rather than what it can see. The honest problem is that you cannot know your price until the trial ends, and a vendor that scales the rate with traffic is structurally incentivised in the opposite direction from a customer who wants more traffic. Do the trial, get the number in writing, and compare it against Leadinfo, SalesViewer, and Snitcher at your actual volume rather than at the advertised floor.

## Strengths

- Fourteen years of continuous operation with a real customer base of 2,000-plus businesses, which is a stability profile most of this category cannot claim.
- A genuine white-label product rather than a multi-client dashboard, which makes it the strongest agency option among small company-level tools.
- Unlimited users on every plan, so team size never becomes a cost decision.
- The built-in 4.5 million company prospecting database with employee email export means one subscription covers both inbound signal and outbound list building.
- The email finder closes the gap between an identified organisation and a person you can actually contact, which several competitors leave open.
- A 14-day self-serve trial with no credit card, no sales call, and a two-minute installation, so evaluation costs nothing but attention.
- Company-level identification only, which keeps the product on the defensible side of the category's legal divide without needing to disable features by country.

## Limitations

- The price is calculated from your traffic during the trial, so the published $69 floor is not a quote and you cannot budget in advance.
- No published match rate, methodology, or independent verification, so resolution quality is entirely something you have to establish yourself.
- No person-level identification. The email finder gives you contacts who work at the company, not the human who was on your site.
- Compliance documentation is thin: a GDPR page and a privacy policy, but no published legal basis analysis, data residency statement, or visitor opt-out workflow.
- The integration list is described as hundreds of applications without naming specific partners in detail, so verify your CRM before committing.
- Personalize, the on-site personalisation product, remains in beta and should not factor into a purchase decision.
- No free plan, so the smallest sites cannot run permanently at zero cost the way they can on Leadberry or Leadfeeder.

## Comparisons

- **Whois Visiting vs Leadberry**: The closest peer on shape and audience: both are long-running, small, company-level tools built for small businesses. Leadberry is cheaper and flatter at $24 to $44 a month with unlimited leads and a permanent free plan, plus a LinkedIn shared-connection layer. Whois Visiting costs more, calculates your price from traffic, but adds the 4.5 million company prospecting database, an email finder, and a real white-label product. Take Leadberry for the cheapest predictable feed; take Whois Visiting if you are an agency or want list building in the same subscription.
- **Whois Visiting vs LeadLander**: Both are established company-level tools with roots well before the current wave. LeadLander publishes a clean $89 a month Small Business plan for up to 100 leads on one domain with unlimited users and twelve months of data retention, then jumps to a quoted Unlimited plan. Whois Visiting starts lower at $69 but scales the rate with traffic, and adds a prospecting database and white label. LeadLander is the more predictable US-facing purchase; Whois Visiting is the more flexible UK-rooted one with the better agency story.
- **Whois Visiting vs Leadfeeder**: Leadfeeder (Dealfront) brings a permanently free tier, a published 45 percent match rate, EU data residency, deep native integrations, and a large sales intelligence platform behind it, priced from around 99 euros a month. Whois Visiting is smaller and cheaper at the floor, with a prospecting database and white label that Leadfeeder does not match at this price. If a published match rate and procurement comfort matter, Leadfeeder. If agency resale or a lower entry point matters, Whois Visiting.
- **Whois Visiting vs SalesViewer**: SalesViewer is the German equivalent at 99 euros a month for 50 company detections, with certified GDPR and CCPA documentation, a published opt-out mechanism, and mobile apps. Whois Visiting starts lower and offers white label and a prospecting database, but publishes far less about its legal posture. This is a straightforward compliance-versus-flexibility trade: SalesViewer if a data protection officer signs the purchase order, Whois Visiting if the sales team does.
- **Whois Visiting vs Leadinfo**: Leadinfo is the EU consolidator of this category, having acquired CANDDi, Visitor Queue, and LeadRebel, with 70-plus integrations, screen recordings, personas, and strong Benelux and DACH data, from about 69 euros a month with seat limits. Whois Visiting matches it at the entry price, beats it on unlimited users and white label, and loses badly on data depth, integration breadth, and published compliance. Choose Leadinfo for European coverage and platform depth; choose Whois Visiting for agency resale and seat economics.

## Implementation

- Setup time: Under five minutes in practice. Sign up, take the tracking code, drop it in the site header, and companies begin appearing. The vendor claims under two minutes for the code itself and tracking begins immediately.
- Learning curve: Low. The product is a filtered real-time list of identified companies with a detail view, alerts, and an email finder. There is no scoring model to tune and no data platform concepts to absorb.
- Onboarding: Self-serve for the trial and the standard plans; the white-label product is a conversation. Use the full fourteen days to establish two things: your resolution rate and the price the vendor calculates from your traffic.
- Migration: No historical backfill, so identification starts when the code goes live. If you are replacing another company-level tool, run both in parallel for at least a week and compare identified companies per thousand sessions, since neither vendor's published claims will predict your result. Confirm export options before committing, as the vendor does not document a public API.

## Platform, API & security

- Platforms: Web application, JavaScript tracking code, White-label deployment for agencies
- API: Not documented publicly. The vendor states integrations with hundreds of applications for routing identified companies into CRM and workflow tools.
- Compliance: GDPR page and privacy policy published; no detailed legal basis analysis, certification, or audit documentation available
- Data residency: Not published. The company operates from Northampton, United Kingdom and Silicon Valley, California.
- SSO: Not published; unlimited users are included on every plan.
- Security notes: Identification is company-level only, which keeps Whois Visiting clear of the person-level legal territory where US vendors stay lawful in Europe by simply disabling the feature for EU visitors. That is an architectural advantage rather than a compliance document, and it does not make the product GDPR-free: reverse-IP identification still processes data about visitors, still rests on a legitimate-interest argument, and still needs disclosing in your own privacy notice. The vendor maintains a GDPR page but does not publish a legal basis analysis, a data processing agreement summary, data residency information, or a visitor opt-out workflow, and does not state any data broker registrations. Request all of these in writing if compliance review is a purchase gate.

## Support

- Channels: Email support, In-app support, Account support for white-label partners
- Documentation: Getting-started and product content on the vendor site covering installation, features, and the prospecting database.
- Community: No official community forum.

## Company

- Founded: 2012
- Headquarters: Northampton, United Kingdom, with a presence in Silicon Valley, California
- Ownership: Privately held
- Employees: Roughly 11 to 50 (est. 2026)
- Funding: No funding rounds disclosed.

Timeline:

- 2012: Founded in Northampton, United Kingdom, as a reverse-IP tool for identifying which companies visit a website without making contact.
- 2016: Opens a Silicon Valley presence alongside the UK base, extending the customer footprint beyond British and European small businesses.
- 2019: Adds the prospecting layer, giving customers a searchable database of 4.5 million companies with employee email export alongside their own visitor feed.
- 2022: Launches the white-label product, letting agencies resell the full platform under their own branding rather than as a rebadged dashboard.
- 2026: Runs with 6,000-plus users across more than 2,000 businesses, with Personalize, an on-site personalisation product, still in beta.

## Integrations

CRM systems via native connectors, Marketing and sales workflow tools, Email alerts as the primary first-party notification channel, Slack and Microsoft Teams via workflow connectors, CSV export, White-label deployment for agency portfolios

## FAQ

### What is Whois Visiting?

Whois Visiting is a British website visitor identification platform that uses reverse-IP tracking to reveal which companies are browsing your site without contacting you. Each identified organisation arrives with business information, session detail, and social profiles, and an email finder surfaces contacts at that company. It also includes a 4.5 million company prospecting database, a beta on-site personalisation product, and a full white-label version for agencies. It has been running since 2012 from Northampton, United Kingdom, and prices from $69 a month with unlimited users.

### Does it identify individual people?

No. Whois Visiting identifies the company behind a visit and then helps you find contacts who work there through its email finder and prospecting database. It does not tell you which specific human was on your website. That is the difference between this and person-level tools like RB2B, Knock2, or Happierleads, and it is the reason Whois Visiting does not have to switch features off by country.

### What match rate should I expect?

The vendor does not publish one, so the fourteen-day trial is your only evidence. As a rule for reverse-IP tools, corporate-network B2B traffic resolves well and residential, mobile, and VPN traffic largely does not, so the answer depends far more on who visits you than on the vendor. Install the code, count identified companies against total sessions for two weeks, and use that number rather than any published claim. Since the price is also calculated from your traffic during that same trial, you get both figures at once.

### How much does Whois Visiting actually cost?

From $69 a month, or from $745.20 a year with a 20 percent annual saving. But the vendor states plainly that your rate is calculated during the free trial based on your traffic volume, so $69 is a floor rather than a quote. This is the least satisfying part of the offer for a small business trying to budget. Get the calculated number in writing before the trial ends, and compare it against Leadinfo, SalesViewer, Leadberry, and Snitcher at your actual volume rather than at the advertised entry price.

### What does an identified company cost per unit?

Using the floor rate as a baseline: at 100 identified companies a month, $69 is about 69 cents each, which is poor value. At 1,000 identified companies a month, $69 would be about 7 cents each, which is competitive with anything in the category. Because the vendor scales the rate with traffic, your real figure will land between those two, which is exactly why establishing it during the trial matters more here than with a flat-priced competitor.

### How is this different from plain IP-to-company enrichment?

The reveal itself is IP-to-company enrichment and the vendor does not claim otherwise. What sits around it is the difference: real-time delivery rather than batch, session detail showing which pages a company read and how often it returns, alerts that fire while the visit still matters, social profiles, an email finder that turns the organisation into named contacts, a 4.5 million company prospecting database for building lists that look like your visitors, and a white-label wrapper for agencies. Raw enrichment gives you a company name against an IP address; this gives you a workflow around it.

### Is Whois Visiting GDPR compliant?

The vendor maintains a GDPR page and a privacy policy, but does not publish a legal basis analysis, data residency information, a data processing agreement summary, or a visitor opt-out workflow, and states no data broker registrations. Architecturally its position is better than a person-level tool's, because it resolves organisations rather than strangers and therefore does not depend on the jurisdictional ringfencing that US vendors use to stay lawful in Europe. But company-level identification is not GDPR-free: you still rely on legitimate interest, you still owe a balancing test, and you still have to disclose the processing in your own privacy notice. If a data protection officer has to sign, SalesViewer and Snitcher publish considerably more.

### Can I route identified companies into Slack and my CRM?

Yes. Real-time email alerts are the first-party notification channel, and the vendor states connections with hundreds of applications for pushing identified companies into CRM and workflow tools, with Slack and Microsoft Teams reachable that way. The specific partner list is not published in detail, so confirm your particular CRM works natively before committing rather than assuming it does.

### What is the white-label product?

The complete platform rebranded as the agency's own, rather than a multi-client view inside the vendor's interface. That is a meaningfully different offer: an agency can sell website visitor identification as its own service across a client portfolio, with unlimited users so team size costs nothing. Among small company-level tools this is the strongest agency proposition available, and it is priced by quote rather than published.

### How stable is the company?

Whois Visiting has been operating since 2012 from Northampton in the United Kingdom, with a Silicon Valley presence, and now runs at roughly eleven to fifty employees serving more than 2,000 businesses. Fourteen years without disappearing or being absorbed is notable in a category where Visitor Queue, CANDDi, and LeadRebel have all been acquired by Leadinfo in recent years. No funding has been disclosed, which suggests a self-sustaining business rather than a venture story.

## Editorial verdict

Whois Visiting is a solid, unglamorous company-level identification tool with two features that genuinely set it apart from its price peers: a 4.5 million company prospecting database that makes one subscription cover inbound signal and outbound list building, and a real white-label product that lets an agency sell this as its own service. For an agency, that combination makes it the first thing to look at in this price bracket. For a direct buyer, the picture is more mixed. The floor price is competitive and unlimited users are a real saving, but the vendor calculates your actual rate from your own traffic, publishes no match rate, and publishes little compliance detail, which means you are running a fourteen-day trial to discover both what it resolves and what it costs. Do exactly that, get the number in writing, and compare it at your real volume against Leadberry below it and Leadinfo, SalesViewer, and Snitcher above it before you sign anything.

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Source: SaaSTracker (https://saastracker.org), an independent editorial project. This profile is compiled from public information, carries no peer reviews or paid placement, and was last reviewed 2026-08-22. Awards are judged on published criteria: https://saastracker.org/methodology