# Wiza

> Wiza is a LinkedIn-first prospecting tool that converts Sales Navigator searches and LinkedIn profiles into verified contact lists through a Chrome extension and an 850M-contact database (Wiza Prospect), verifying every email and phone number in real time and charging credits only for valid results, with annual plans that make email reveals unlimited.

- Category: B2B Data Providers (https://saastracker.org/categories/b2b-data)
- Website: https://wiza.co
- Starting price: $49/user/mo (Starter); unlimited emails from $990/user/yr
- Free plan: 20 valid emails and 5 phone numbers per month, with basic prospecting features.
- Free trial: No
- Founded: 2019, HQ: Toronto, Ontario, Canada, Ownership: Bootstrapped, founder-led
- Profile last reviewed: 2026-08-22
- Canonical profile: https://saastracker.org/products/wiza

## Overview

Wiza's founding insight, from a frustrated salesperson named Stephen Hakami in 2019, was that the freshest B2B data source is LinkedIn itself, so a prospecting tool should verify live at extraction time instead of reselling a pre-built database that decays between refreshes. The core workflow is still exactly that: run a Sales Navigator search, click the Wiza extension, and get back a clean CSV or CRM push of verified work emails, personal emails, and phone numbers, with invalid results costing nothing.

The product has since grown a second front door. Wiza Prospect is a standalone searchable database of 850M+ contacts with 40+ data points (headcount, revenue, funding, job history), for teams that want to build lists without a Sales Navigator license. Both surfaces feed the same real-time verification engine, which is what backs the marketing site's aggressive claims: 99%+ email accuracy and sub-1% bounce rates. Real-time verification at scrape time is genuinely a different architecture from database-first vendors, and reviewers consistently score Wiza's valid-email rates near the top of the category.

Commercially, Wiza is a bootstrapped Toronto company of around 40 people that has been profitable-minded from day one, and its pricing is the category's most interesting: monthly plans meter emails and phones ($49 to $199 per user), while annual plans flip to unlimited email reveals ($990/year) or unlimited emails and phones ($1,990/year) with a monthly export cap. For volume prospectors, recruiters especially, unlimited-verified-email pricing undercuts credit-based competitors decisively; the catch is per-user pricing and a workflow that still assumes LinkedIn is where prospecting starts.

## How it works

1. You install the Chrome extension and run a search in LinkedIn, Sales Navigator, or Recruiter. Wiza scans the results, and for each prospect attempts to find and verify contact data live: SMTP-level email verification and phone lookup happen at extraction, not against a cached record. The finished list downloads as CSV or syncs to a connected CRM, and only rows with valid data consume credits (on annual plans, valid emails are simply unlimited).

2. Wiza Prospect covers the non-LinkedIn path: filter 850M+ contacts by title, location, company attributes, funding, and 40+ other data points inside the web app, then reveal and export with the same verification engine. Individual reveals also work one profile at a time through the extension for precision prospecting.

3. Exports land where the work happens: native pushes into Salesforce, HubSpot, Pipedrive, Zoho, Attio, Creatio, Outreach, Salesloft, and Gong Engage, plus Zapier and Clay for everything else. Team plans add shared analytics, CSV re-enrichment of existing lists, API access, and an AI research layer for account context.

## Best for

Recruiters, lean outbound teams, and agencies that prospect from LinkedIn or Sales Navigator at meaningful volume and want verified-at-extraction data with pricing that stops punishing them per record, especially on the unlimited-email annual plans.

## Not the right fit for

- Teams that refuse to work from LinkedIn; Wiza Prospect narrows the gap, but the product's deepest value is the Sales Navigator extraction workflow, and firmographic-first database shoppers are better served by UpLead or Apollo.
- Compliance-heavy enterprises needing published SOC 2 documentation, SSO, and procurement-grade security review; Wiza's public posture is thinner than LeadIQ's or the enterprise databases'.
- Teams needing intent data or technographic depth; Wiza's 40+ data points cover firmographics and contact info, not buying signals or installed-technology filtering.
- Multi-seat orgs allergic to per-user pricing; unlimited plans are per user, and the Team tier requires a 3-seat minimum on annual billing.

## Features

### LinkedIn extraction

The founding workflow: LinkedIn searches in, verified lists out.

- **Sales Navigator list export**: Convert an entire Sales Navigator search or saved list into a verified contact list in one pass, the product's signature motion.
- **LinkedIn and Recruiter support**: Works across standard LinkedIn search and LinkedIn Recruiter as well, which is why recruiting teams are a core Wiza segment.
- **Single-profile reveals**: One-click contact reveal on any individual LinkedIn profile through the extension for precision, account-based prospecting.
- **Bulk CSV export**: Finished lists download as clean CSVs with contact and firmographic columns ready for a sequencer or ATS import.

### Real-time verification

The architecture bet: verify at extraction, charge only for valid.

- **Live email verification**: Every email is verified against live sources at extraction time; Wiza claims 99%+ accuracy and sub-1% bounce rates on verified results.
- **Pay-only-for-valid crediting**: Failed and invalid lookups consume no credits, so quoted allowances approximate usable contacts rather than attempts.
- **Multiple contact points per prospect**: Returns work emails, personal emails, direct dials, and cell numbers where available, useful for recruiting and multichannel outbound.
- **Phone number verification**: Phone lookups run through the same live-validation approach, metered separately from emails on monthly plans.

### Wiza Prospect database

The second front door: database search without a LinkedIn dependency.

- **850M+ contact search**: A standalone searchable database with filters across title, location, industry, and company attributes for list building outside LinkedIn.
- **40+ data points per record**: Firmographics including revenue, funding, headcount, and job history attach to exported contacts for segmentation and personalization.
- **CSV import and re-enrichment**: Upload existing lists and Wiza appends verified emails and phones, turning stale lists into sendable ones; available on Team plans.
- **AI Research**: An AI layer on annual and Team plans that compiles account and prospect context alongside contact data.

### Integrations and delivery

Getting verified lists into CRMs and outreach tools without CSV shuffling.

- **CRM sync**: Native pushes to Salesforce, HubSpot, Pipedrive, Zoho, Attio, and Creatio create or update records directly from an export.
- **Sales engagement pushes**: Direct sends into Outreach, Salesloft, and Gong Engage enroll verified prospects without an intermediate file.
- **Zapier and Clay**: Connects Wiza output to the long tail of tools and to Clay-based enrichment waterfalls, where Wiza is a common verified-email step.
- **API access**: Programmatic find-and-verify on Team plans for teams wiring Wiza into internal tooling.

### Team operations

Multi-seat controls for agencies and recruiting firms.

- **Team analytics**: Usage and export reporting across seats so managers can see who is building what.
- **Shared billing and seats**: Centralized plan management; the Team tier starts at 3+ users on annual billing with unlimited emails and phones per seat.
- **Dedicated success manager**: Team-tier accounts get a named customer success contact rather than queue-based support only.
- **Export caps as guardrails**: Unlimited annual plans carry a 2,500 exports/month ceiling per user, which functions as the fair-use boundary on the unlimited claim.

## Use cases

- **Technical recruiter at a staffing agency**: Sources 40 to 60 candidates a day from LinkedIn Recruiter and needs personal emails and cell numbers, since passive candidates rarely answer InMail. Outcome: Recruiter searches export directly through the extension with personal contact points verified live, and the unlimited-email annual plan means candidate volume never hits a credit wall.
- **Founder-led outbound at a seed-stage startup**: The founder prospects in Sales Navigator nightly and got burned by a database tool whose exported emails bounced 15% of the time on a fresh domain. Outcome: Verify-at-extraction keeps bounces under 1% on Wiza's claims and near it in practice, protecting the young domain, and pay-only-for-valid crediting means the $49 Starter tier maps to actual usable contacts.
- **Lead-gen agency running Clay waterfalls**: Builds enriched lists for clients in Clay and needs a high-accuracy email step that does not charge for misses across thousands of rows a week. Outcome: Wiza slots into the waterfall via its Clay integration; valid-only crediting and strong catch-all performance make it a standard verified-email provider in multi-source enrichment stacks.
- **Three-person SDR pod at a mid-market SaaS company**: Preps 200 accounts a month from Sales Navigator into Outreach and wastes hours reconciling CSVs and bounced sends. Outcome: Direct Outreach pushes remove the CSV step, team analytics show list-building output per rep, and the Team plan's unlimited reveals keep the pod from rationing lookups at month-end.

## Pricing

Per-user plans with two regimes: monthly plans meter valid emails and phone numbers with overage pricing, while annual plans switch to unlimited email reveals (and unlimited phones on the top tier) bounded by a 2,500 exports/month fair-use cap. Credits are only consumed for valid, verified results.

- **Free**: $0 per month. 20 valid emails/month; 5 phone numbers/month; Chrome extension and basic prospecting. Enough to validate accuracy against your own ICP before paying, which is exactly how it should be used.
- **Starter**: $49 per user/month. 100 valid emails/month; 100 phone numbers/month; Overage at $0.15/email, $0.35/phone; CRM integrations and team analytics.
- **Email**: $99/mo monthly, or $990/year for unlimited per user. Monthly: 500 valid emails/month; Annual: unlimited email reveals ($83/mo effective); 2,500 exports/month cap on annual; Phones at $0.35 each; AI Research on annual. The annual flip from 500 metered emails to unlimited is the single most important line in Wiza's pricing; almost any serious user should be on annual.
- **Email + Phone**: $199/mo monthly, or $1,990/year for unlimited per user. Monthly: 500 valid emails and 500 phones/month; Annual: unlimited email and phone reveals ($166/mo effective); 2,500 exports/month cap on annual; CRM integrations and AI Research.
- **Team**: Custom annual billing, 3+ users. Unlimited emails and phones per seat; Wiza Prospect, advanced fields, CSV import; API access; Dedicated success manager.

Add-ons:

- Extra emails (monthly plans) ($0.15/valid email)
- Extra phone numbers ($0.35/valid phone)

Billing notes:

- Monthly and annual plans are structurally different products: monthly meters volume, annual makes emails (and on the top tier, phones) unlimited within a 2,500 exports/month cap. Compare regimes, not just prices.
- All pricing is per user; a five-seat team on unlimited Email + Phone is roughly $10,000/year, so multi-seat math matters even though per-record cost approaches zero.
- Credits and allowances count only valid, verified results; invalid lookups are free, which makes Wiza's quoted volumes more honest than attempt-metered competitors.
- The exports cap (2,500/month per user on annual plans) is the real ceiling on the word unlimited; volume shops should size against it explicitly.
- Prices current as of August 2026.

Value assessment: On annual billing, Wiza's per-record economics are close to unbeatable for LinkedIn-based prospecting: $990 a year for up to 2,500 verified-email exports a month works out to about 3.3 cents per valid email at full utilization, an order of magnitude below UpLead-class credit pricing, with phones-included at double that. Monthly plans are far less interesting, essentially standard per-credit pricing with overage. The costs to weigh are per-seat multiplication across teams, the missing intent and technographic layers, and the dependence on LinkedIn's tolerance of extraction workflows, a structural risk every tool in this niche shares.

## Strengths

- Verify-at-extraction architecture genuinely delivers on low bounce claims; reviewers routinely place Wiza's valid-email rates at or near the top of the category.
- Only charging for valid results makes advertised volumes map to usable contacts, not attempts.
- Unlimited-email annual pricing ($990/user/year) is the aggressive move in the category and decisively undercuts credit models at volume.
- Recruiting is a first-class use case: Recruiter support plus personal emails and cell numbers serve a segment most B2B data tools treat as an afterthought.
- Broad native delivery: nine CRM and engagement integrations plus Zapier and Clay mean lists land in the working system, not a downloads folder.
- Bootstrapped and profitable-minded, so pricing is set to sustain the business rather than to buy growth ahead of a raise.

## Limitations

- The workflow still assumes LinkedIn (ideally Sales Navigator, a separate cost) as the primary search surface; Wiza Prospect is younger and shallower than dedicated databases as a standalone tool.
- No intent data, no technographics, and thin firmographic filtering compared with UpLead or the enterprise databases.
- Enterprise readiness is limited: no published SOC 2 report or SSO on the marketing site, which stalls security reviews at larger buyers.
- Per-user pricing with a 3-seat Team minimum compounds quickly for larger teams even though per-record cost is low.
- The unlimited claim is bounded by a 2,500 exports/month per-user cap, which is generous but not unlimited for list-industrial agencies.
- LinkedIn-extraction tools live under permanent platform risk; LinkedIn's countermeasures against automated collection can degrade or interrupt the core workflow with no notice.

## Comparisons

- **Wiza vs UpLead**: UpLead is database-first with technographics, suppression lists, and a written 95% accuracy guarantee; Wiza is LinkedIn-first with live verification and unlimited-email annual pricing. At volume, Wiza's per-record cost is a fraction of UpLead's credits; for firmographic search depth and no-LinkedIn workflows, UpLead is the stronger tool. Sales Navigator power users pick Wiza, database searchers pick UpLead.
- **Wiza vs LeadIQ**: Both extract from LinkedIn, but they diverge on what happens next. LeadIQ invests in the workflow: one-click Salesforce sync, sequencer enrollment, job-change tracking, governance. Wiza invests in the data economics: live verification, pay-only-for-valid, unlimited annual reveals. Governed multi-rep Salesforce orgs get more from LeadIQ; recruiters, founders, and lean teams optimizing cost per verified contact get more from Wiza.
- **Wiza vs Prospeo**: Prospeo and Wiza are the two credit-model disruptors aimed at the same buyer, and both charge nothing for misses. Prospeo offers a fuller self-serve database (280M records, 41 filters, intent topics) with cheap credits; Wiza offers superior LinkedIn extraction and the unlimited-email annual plan Prospeo has no answer to. High-volume Sales Navigator extraction favors Wiza; database-led list building on a budget favors Prospeo.
- **Wiza vs Apollo.io**: Apollo is the everything platform: a huge database plus sequencing, dialing, and enrichment at aggressive prices. Wiza does one thing, verified extraction from LinkedIn, with better accuracy at that specific job and cleaner per-valid pricing. Teams that want a single outbound platform buy Apollo; teams that keep their sequencer and just want the cleanest possible LinkedIn-sourced lists feed them with Wiza.

## Implementation

- Setup time: Minutes: install the extension, connect a CRM via OAuth, run a first export. There is no meaningful deployment project even for teams.
- Learning curve: Very low. If a rep can run a Sales Navigator search, they can use Wiza; the only concepts to learn are credit mechanics and export destinations.
- Onboarding: Self-serve throughout; Team-tier accounts add a dedicated success manager.
- Migration: Wiza holds no system-of-record data, so switching costs are near zero: exported lists live in your CRM and files. Teams leaving credit-based competitors should note Wiza's annual unlimited plans change how list budgets are planned, from rationing credits to filling the export cap.

## Platform, API & security

- Platforms: Chrome extension, Web app (Wiza Prospect), API (Team plans)
- API: Find-and-verify API access is included on Team plans; documentation depth and rate limits are modest compared with API-first vendors, so ops teams should validate coverage before building dependencies.
- Compliance: GDPR-aligned processes (self-reported), CCPA opt-out handling
- Data residency: Not publicly specified; company is based in Canada.
- SSO: Not publicly advertised.
- Security notes: No SOC 2 report is publicly referenced on the marketing site as of this review; enterprise security teams should request current documentation directly from the vendor.

## Support

- Channels: In-app chat, Email support, Dedicated success manager (Team)
- Documentation: A help center covering the extension, credit mechanics, integrations, and export troubleshooting.
- Community: No formal community; the founder maintains a visible public presence in outbound and GTM circles.

## Company

- Founded: 2019
- Founders: Stephen Hakami
- Headquarters: Toronto, Ontario, Canada
- Ownership: Bootstrapped, founder-led
- Employees: ~43 (est. 2026, per public company-data trackers)
- Funding: No institutional funding disclosed; famously bootstrapped to $160K MRR within 16 months of launch.

Timeline:

- 2019: Founded by Stephen Hakami after a sales career spent fighting bad data, built around live verification of LinkedIn-sourced contacts.
- 2020: Bootstraps to $160K MRR within 16 months as Sales Navigator extraction finds product-market fit with recruiters and lean sales teams.
- 2022: Native CRM and sales-engagement integrations broaden Wiza from CSV exporter to pipeline plumbing.
- 2024: Wiza Prospect launches, adding a standalone 850M-contact database alongside the extension.
- 2026: Unlimited-email and unlimited-phone annual plans plus AI Research sharpen the pricing attack on credit-based incumbents.

## Integrations

LinkedIn / Sales Navigator / Recruiter (extension), Salesforce, HubSpot, Pipedrive, Zoho CRM, Attio, Creatio, Outreach, Salesloft, Gong Engage, Zapier, Clay

## FAQ

### What does Wiza do?

Wiza converts LinkedIn, Sales Navigator, and Recruiter searches into verified contact lists through a Chrome extension, and offers a standalone 850M-contact database called Wiza Prospect. Every email and phone number is verified in real time at extraction, and credits are only consumed for valid results.

### How much does Wiza cost?

A free tier includes 20 valid emails and 5 phones a month. Monthly plans run $49 (100 emails and 100 phones), $99 (500 emails), and $199 (500 emails and 500 phones) per user. Annual plans change the model: $990/year for unlimited email reveals or $1,990/year for unlimited emails and phones, each capped at 2,500 exports per month per user.

### Is Wiza really unlimited on annual plans?

Email and phone reveals are unlimited, but exports are capped at 2,500 per user per month as a fair-use boundary. For most individual users that cap is effectively unreachable; industrial-scale agencies should size against it explicitly.

### How accurate is Wiza's data?

Wiza claims 99%+ email accuracy and sub-1% bounce rates, backed by verifying at extraction time rather than serving cached records. Third-party comparisons regularly place its valid-email rates near the top of the category, though accuracy is strongest for LinkedIn-active professionals and weaker at the long tail, as with all extraction tools.

### Do I need Sales Navigator to use Wiza?

No, but it helps. The highest-leverage workflow is bulk-exporting Sales Navigator searches, which requires your own Sales Navigator license. Without one, you can extract from standard LinkedIn search, reveal individual profiles, or build lists in the Wiza Prospect database.

### Does Wiza charge for emails it cannot find?

No. Credits and plan allowances count only valid, verified results; failed lookups and invalid emails cost nothing. This makes Wiza's quoted volumes meaningfully more honest than tools that meter attempts.

### Does Wiza integrate with my CRM?

Wiza pushes natively to Salesforce, HubSpot, Pipedrive, Zoho, Attio, and Creatio, and into Outreach, Salesloft, and Gong Engage on the engagement side, plus Zapier and Clay for other destinations.

### Is Wiza good for recruiting?

Yes, arguably best in class for the price: it supports LinkedIn Recruiter, returns personal emails and cell numbers where available, and the unlimited-email annual plan suits candidate-sourcing volumes that would exhaust credit-based tools.

### Is using Wiza against LinkedIn's terms?

LinkedIn's user agreement prohibits automated data collection, and that tension applies to every extraction tool in the category, Wiza included. In practice enforcement is aimed at abusive automation, but buyers should understand the structural platform risk and avoid running extraction through accounts they cannot afford to lose.

### Who owns Wiza?

Wiza was founded in 2019 by Stephen Hakami, is headquartered in Toronto, and remains bootstrapped and founder-led with roughly 40 employees; no institutional funding has been disclosed.

## Editorial verdict

Wiza is the best pure converter of LinkedIn attention into sendable, verified contact data, and its annual unlimited-email pricing is the sharpest offer in the category for volume prospectors and recruiters. The architecture bet, verify live at extraction and charge only for valid results, delivers exactly the accuracy the marketing claims, and the bootstrapped economics suggest the pricing is durable rather than promotional. What Wiza is not is a full data platform: no intent, no technographics, thin enterprise posture, and a workflow that inherits LinkedIn's platform risk. If your prospecting starts in Sales Navigator, buy it; if it starts with a firmographic query, start elsewhere.

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Source: SaaSTracker (https://saastracker.org), an independent editorial project. This profile is compiled from public information, carries no peer reviews or paid placement, and was last reviewed 2026-08-22. Awards are judged on published criteria: https://saastracker.org/methodology