# Woopra

> Woopra is a customer journey analytics platform that unifies behavioral data from a website, mobile app, and connected business tools into a single real-time profile per person, then reports on it through Journey, Trends, Retention, Cohort, and Attribution views. It also fires triggers back into connected tools when a person does something. Since a 2022 acquisition by Appier it is sold as a paid product only, with the entry plan starting at $999 per month for 5 million events.

- Category: Product Analytics & Session Replay (https://saastracker.org/categories/product-analytics)
- Website: https://www.woopra.com
- Starting price: $999 per month (Pro, 5 million events)
- Free plan: No
- Free trial: 30 days; the pricing page describes it as the first month free with billing beginning in the second month
- Founded: 2007, HQ: San Francisco, California, United States, Ownership: Acquired by Appier (TSE: 4180) in October 2022
- Profile last reviewed: 2026-08-23
- Canonical profile: https://saastracker.org/products/woopra

## Overview

Most product analytics tools are built around events fired by an application. Woopra was built around the person: every pageview, in-app action, email open, support ticket, chat, and CRM field change lands on one profile, and the reporting layer treats that profile as the unit of analysis. The practical consequence is that a Woopra Journey report can show a path that starts on a paid ad, passes through a trial signup, includes a Zendesk ticket and a Customer.io email, and ends with a subscription change, without an analyst joining those systems by hand.

The product predates most of the category. It launched in 2008 as a real-time visitor tracker with a desktop app that streamed live visits, which was a novelty at the time, and it grew into a full analytics suite through the 2010s while keeping the real-time People view as its signature. The reporting set today covers Journey, Trends, Cohorts, Retention, Attribution, and People reports, with behavioral segmentation, custom metrics, People Metrics that aggregate an action at the individual level, and data formulas layered on top. Triggers and scheduled batches push segments outward so the analytics tool doubles as a lightweight activation layer.

The commercial situation is the important thing to understand before evaluating it. Appier, the publicly listed Taiwanese AI company, acquired Woopra in October 2022 and folded its technology into an enterprise CDP called AIRIS; the Woopra brand and product continue to be sold at woopra.com, with Enterprise effectively being the AIRIS tier. Along the way the free plan that made Woopra a common small-business recommendation for a decade disappeared. As published in August 2026, the pricing page shows exactly two plans: Pro starting at $999 per month for 5 million events with 50 seats, and a custom-priced Enterprise. There is a 30-day free trial, described on the pricing page as the first month free with billing starting in the second month, but no free tier and no entry plan a small business would recognize as affordable. That is a real change in who this product is for, and it should be weighed ahead of any feature comparison.

## How it works

1. You install the Woopra JavaScript tracker on your site, or use one of the server-side and mobile SDKs, and start sending actions. Every action carries properties, and every identified visitor gets a profile that merges their earlier anonymous activity once they identify themselves, so a first anonymous visit and a later logged-in session belong to the same person rather than two users.

2. Business systems are connected through one-click integrations rather than a data pipeline project. HubSpot, Salesforce, Marketo, Pipedrive, Intercom, Zendesk, Customer.io, Mailchimp, Segment, and a set of databases and warehouses (BigQuery, Postgres, MySQL, MSSQL, Clickhouse, Azure) push their events onto the same profiles. This is where Woopra differs most from a pure product analytics tool: support and marketing touchpoints sit in the same timeline as product usage.

3. Reporting is built visually with no SQL. Journey reports let you choose any set of starting and ending actions and see how people moved between them, including dynamic journeys where the intermediate steps are discovered rather than predefined. Trends, Cohorts, Retention, and Attribution reports cover the standard quantitative questions, and any report can be sliced by a behavioral segment defined from any combination of actions and attributes.

4. The People side is the real-time layer: a live list of individuals with full activity timelines, People Metrics that count how many times someone did a given action, and segmentation on engagement or attributes. Triggers then close the loop, firing a webhook, a custom JavaScript snippet, or an action in a connected tool when a person matches a condition, with scheduled batches covering the inverse case of people who did not do something.

## Best for

Funded startups and mid-sized companies with real event volume that want product, marketing, sales, and support activity on one customer timeline, analyzed without SQL, and are able to commit to a four-figure monthly platform spend.

## Not the right fit for

- Small businesses and bootstrapped teams looking for a free or low-cost analytics tool; the free plan is gone and the published entry price is $999 per month.
- Sites that only need traffic reporting; a general web analytics tool covers that at a fraction of the cost and effort.
- Teams that want session replay and heatmaps alongside their numbers, which Woopra does not provide.
- Data teams that prefer SQL and a warehouse-native workflow; Woopra's strength is the no-code visual builder, and raw user-level export is one of the more common complaints.
- Organizations with no engineering capacity at all, since meaningful tracking plans and custom actions still need implementation work despite the no-SQL reporting.

## Features

### Journey and reporting

The visual report set, built without SQL, over the unified customer timeline.

- **Journey Reports**: Pick any set of starting and ending actions and see how people actually moved between them, including the paths you did not anticipate, rather than a fixed funnel with predeclared steps.
- **Dynamic Journeys**: The intermediate steps of a journey are discovered from the data instead of being defined in advance, which is how unexpected detours (a support ticket in the middle of a trial) surface.
- **Trends Reports**: Track how any metric moves over time and break it down by the attributes driving performance, such as feature usage by plan or subscription change by country.
- **Retention Reports**: Measure how long people keep taking a given action rather than just returning to the site, so retention can be defined on the behavior that actually indicates value.
- **Cohort Reports**: Group users by acquisition date, signup date, first purchase, or any other behavioral marker and compare how those groups perform over the following months or quarters.
- **Attribution Reports**: Assign credit across the touchpoints that preceded a conversion, using the same unified timeline rather than a separate marketing dataset.
- **Drilldown reporting**: Click any point in a chart to see the individual people behind the number, which is the shortest path from an aggregate anomaly to the accounts causing it.

### People and profiles

The real-time individual layer that has been Woopra's signature since 2008.

- **360 real-time profiles**: One profile per person with a full chronological timeline of actions from every connected source, updating live rather than on a batch schedule.
- **Cross-device identity stitching**: Anonymous activity is merged into the identified profile the moment someone signs in, so the record starts at the first visit rather than at signup.
- **People Reports**: Build lists of individuals filtered by country, engagement, feature use, or any attribute, and view them as a working list rather than an aggregate chart.
- **People Metrics**: Aggregate an action at the individual level, for example how many times this person used a feature, opened documentation, or filed a ticket, and then segment on that count.
- **Behavioral segmentation**: Dynamic segments defined by any combination of actions and attributes, evaluated continuously so membership changes as behavior changes.
- **Custom metrics and data formulas**: Define derived metrics from existing actions and properties without SQL, so business-specific definitions of activation or health live in the tool.

### Automation and activation

Triggers and batches that push segments back into the tools that act on them.

- **Real-time Triggers**: Fire an action in a connected tool the moment a person meets a condition, for example updating a Salesforce lead status or notifying customer success in Slack when usage signals an upgrade.
- **Scheduled batches**: Regularly push a segment defined by inaction, such as people who added to cart and did not check out, into a third-party tool for re-engagement.
- **Custom webhooks**: Pass parameters and make API requests to any external system when a trigger fires, which covers integrations that are not in the native catalog.
- **Custom JavaScript triggers**: Run arbitrary client-side script when a visitor performs a selected action, used for in-page personalization, cookies, or conditional tracking code.
- **Scheduled reports**: Send saved reports to teams on a daily, weekly, or monthly cadence so the analytics do not require anyone to log in.
- **Public reports**: Share a report by link with people who do not have a seat, which matters given seats are capped at 50 by default.

### Data management and AI

Getting data in, keeping it governed, and the newer AI layer.

- **Data Loader**: Import current and historical records from databases and warehouses (BigQuery, PostgreSQL, MySQL, MSSQL, Clickhouse, Azure) to enrich profiles and backfill event history.
- **Two-way integration sync**: Many CRM and marketing integrations both enrich Woopra profiles and write behavioral data back to the source system, rather than being one-directional exports.
- **AI Copilot and Suggestions**: Included on Pro, this proposes reports and next questions from your data so a non-analyst can get to a defensible chart without learning the report builder first.
- **AI Predictions and AI Summary**: Predictive scoring and narrative summaries of report output, gated to the Enterprise (AIRIS) tier rather than included on Pro.
- **Audience Agent**: An agentic audience-building feature drawn from Appier's AIRIS platform, Enterprise only, that constructs and syncs segments toward activation channels.
- **Data Stores and Warehouse Sync**: Enterprise-only features for persisting custom datasets in Woopra and syncing event data out to your own warehouse, which is the main path to portability.
- **Data governance and PII controls**: Group and individual permission controls on Pro, with data governance tooling and PII masking; the fuller governance suite sits on Enterprise.

## Use cases

- **Head of growth at a Series B SaaS company**: Trial-to-paid conversion is flat and nobody can say whether the blocker is onboarding, pricing confusion, or slow support responses, because those three signals live in the product database, the CRM, and Zendesk. Outcome: A Journey report from trial signup to first payment, built on the unified profile, shows that trials touching a support ticket in week one convert at nearly double the rate; a trigger now routes silent trials to a CSM before day five.
- **Ecommerce analytics lead at a mid-market retailer**: Paid acquisition reporting says every channel is profitable while blended CAC keeps rising, and the marketing team has no view of what happens between the ad click and the second purchase. Outcome: Attribution and Cohort reports on the same profiles reveal one channel driving first orders with near-zero repeat purchase, and a scheduled batch pushes at-risk first-time buyers into a Customer.io win-back flow.
- **Customer success director at a B2B platform**: Renewal risk is discovered in QBRs rather than in advance, because product usage sits in an analytics tool the CS team does not open and account context sits in the CRM. Outcome: People Metrics count core-feature usage per person, a behavioral segment defines a declining account, and a trigger writes the risk flag straight into Salesforce so the CSM sees it in the record they already work from.
- **Product manager at a subscription media company**: The team wants to know whether a new content format drives retention, but the existing dashboard tracks pageviews and cannot express retention on a specific behavior. Outcome: A Retention report defined on the format-specific action, split by acquisition cohort, gives a clean answer within a week of the format shipping, without a data engineering ticket.

## Pricing

Annual or monthly subscription priced by monthly event volume, where an event is any tracked action including pageviews, custom actions, and property changes. Two published plans: Pro, which starts at 5 million events per month with 50 seats and 24 month retention, and a custom-priced Enterprise (Appier's AIRIS tier) that adds AI predictions, warehouse sync, B2B organization tracking, SSO, data governance, and dedicated support. There is no free plan.

- **Pro**: From $999 per month. 5 million events per month at the entry step, with higher volume tiers above it; 50 user seats and 24 month data retention; Full report set: Journey, Trends, Attribution, Cohorts, Retention, People; Behavioral segmentation, drilldown reporting, custom metrics, data formulas, People Metrics; Triggers, scheduled batches, Data Loader, public reports, AI Copilot and Suggestions; Online support only. Woopra describes this plan as intended for funded startups and mid-sized companies without heavy compliance requirements. New signups land here automatically and choose an event-volume step.
- **Enterprise (AIRIS)**: Custom contact sales. Everything in Pro plus customized retention and seat counts; AI Predictions, AI Summary, Audience Agent, Interest Tagging (add-on); Data Stores, Data Warehouse Sync, Audience Sync, data governance; Organization (B2B) tracking and single sign-on; Dedicated customer success manager, customer success engineer, onboarding, and working sessions. This is where Appier's AIRIS CDP capabilities live. SSO and account-level B2B tracking being Enterprise-only is a notable gating decision for a product otherwise sold to B2B SaaS.

Billing notes:

- The meter counts every tracked action, and Woopra explicitly includes property changes, so a system that updates profile fields frequently consumes quota faster than a naive pageview estimate suggests.
- Exceeding the quota does not stop collection; overage fees apply, so a traffic spike shows up on the invoice rather than as dropped data.
- One subscription can cover multiple projects and domains under the same company, and agencies are pointed at custom packages rather than per-client plans.
- Seats are capped at 50 by default on Pro, with more available on request, so cost scales with events rather than headcount within that ceiling.
- The free Core plan that Woopra offered for years, along with the low-cost Startup tier, is no longer on the pricing page as published in August 2026; third-party review sites still list those plans and should not be trusted on this point.

Value assessment: At $999 per month for 5 million events, Woopra is priced as a platform commitment, not a tool purchase, and the comparison set changes accordingly. Against Mixpanel or Amplitude at similar volume it offers something genuinely different: support, marketing, and CRM touchpoints on the same timeline as product events, plus triggers that act on segments, which removes the need for a separate reverse-ETL or CDP line item. Against a warehouse-plus-BI stack it trades raw flexibility for a no-SQL builder that non-analysts actually use. What it no longer offers is an on-ramp. The removal of the free tier means a small business cannot start here and grow into it, and buyers evaluating Woopra on the strength of a decade-old reputation for generous free usage should reset expectations before booking the demo.

## Strengths

- Genuinely unified customer timeline: product, marketing, email, chat, support, and CRM events on one profile rather than in adjacent dashboards.
- Journey and Dynamic Journey reports show paths people actually took, not just conversion between predeclared funnel steps.
- Real-time individual-level People view with cross-device identity stitching, still one of the better implementations in the category.
- Triggers and scheduled batches make the analytics tool an activation layer, covering work that would otherwise need reverse ETL.
- No SQL required anywhere in the reporting path, which puts analysis in the hands of marketing and CS teams rather than a data queue.
- Data Loader imports historical data from warehouses and databases, so profiles are not limited to what was tracked after installation.
- Two-way integration sync with CRM and marketing tools means enrichment flows both directions instead of being export-only.

## Limitations

- No free plan and no low-cost tier as of August 2026; the published entry point is $999 per month, which puts it outside what most small businesses can buy.
- Single sign-on and organization-level B2B (account) tracking are Enterprise-only, an awkward gap for a product sold heavily to B2B SaaS teams on the Pro plan.
- Raw user-level data export is repeatedly cited by reviewers as difficult; getting complete event-level data out generally means the Enterprise warehouse sync.
- Every property change counts as a billable event, which makes volume forecasting harder than on tools that meter only explicit events.
- Reviewers consistently report slow interface performance when loading larger reports and switching views.
- No session replay, heatmaps, or A/B testing, so a qualitative and experimentation tool sits alongside it.
- Public compliance documentation is thin and dated: the GDPR page still cites Privacy Shield certification, a framework invalidated in 2020, and no current SOC 2 or ISO attestation is published on the site.
- Product identity is split since the Appier acquisition, with newer AI capability arriving under the AIRIS name at the Enterprise tier, which makes the Pro roadmap harder to read.

## Comparisons

- **Woopra vs Heap**: Heap's differentiator is autocapture: it records every interaction retroactively so you can define an event after the fact, which removes the tracking-plan bottleneck that Woopra still has. Woopra's differentiator is breadth of source, since a Heap dataset is essentially product behavior while a Woopra profile also carries email, support, chat, and CRM events. If your hardest problem is that nobody instrumented the thing you now want to measure, Heap wins. If your hardest problem is that product data and customer-facing data live in different systems, Woopra wins. Both are priced well above the small-business range.
- **Woopra vs Countly**: Different answers to the same question. Countly is open-source at its core and can be self-hosted, which makes it the choice when data must stay on your own infrastructure or when budget matters more than convenience; it is also stronger on mobile-first product analytics. Woopra is closed SaaS with no free path, but arrives with a much larger catalog of one-click business-tool integrations and a journey report set that Countly does not match. Choose Countly for data sovereignty and cost control, Woopra for cross-team journey analysis when budget is not the constraint.
- **Woopra vs Mixpanel**: Mixpanel is the more conventional product analytics tool and the easier entry: it has a free tier, a much lower paid entry point, and a larger community with more answers on the internet. Woopra goes wider than Mixpanel by treating support tickets, emails, and CRM changes as first-class events on the profile, and it includes triggers that act on segments rather than only reporting them. For a team whose questions are about in-product funnels and retention, Mixpanel is the better-value purchase. For a team whose questions cross the product boundary into marketing and support, Woopra answers them without a second system.
- **Woopra vs Amplitude**: Amplitude is the deeper analytics engine: stronger behavioral cohorting, experimentation, and predictive modeling, and a much larger analyst community. Woopra is lighter analytically but broader in data source, and its no-SQL builder is easier for marketing and CS staff to operate unassisted. Amplitude also still offers a free starter plan, which Woopra does not, so a team wanting to prove value before buying has an obvious starting point on Amplitude's side.
- **Woopra vs PostHog**: PostHog bundles product analytics, session replay, feature flags, experiments, and a data warehouse behind usage-based pricing with a substantial free monthly allowance, and it can be self-hosted. On raw capability per dollar it is not close: PostHog gives a small team far more for far less. Woopra's remaining case is the customer journey framing, the maturity of its two-way CRM and support integrations, and real-time People profiles designed for customer success rather than for engineers. For most small and mid-sized buyers today, PostHog is the more sensible starting point.

## Implementation

- Setup time: A basic tracker install takes under an hour, and one-click integrations connect in minutes. Reaching a state where journey reports are trustworthy takes longer, typically two to six weeks, because the value depends on a considered set of custom actions and properties plus historical backfill through Data Loader.
- Learning curve: Moderate. The report builder itself is approachable and requires no SQL, which is the point of the product. The harder parts are designing the tracking plan, understanding how property changes count against event quota, and learning to read Journey reports without over-interpreting small paths. Reviewers commonly describe an onboarding period longer than they expected.
- Onboarding: Pro buyers get online support and the documentation site; dedicated onboarding, a customer success manager, product training, and working sessions for trigger setup and report building are Enterprise-only. The 30-day trial is the intended discovery path, and Woopra explicitly suggests using it to estimate event volume before committing to a tier.
- Migration: Historical data can be brought in through Data Loader from BigQuery, PostgreSQL, MySQL, MSSQL, Clickhouse, or Azure, which is unusually good for a migration in. Migration out is the weaker direction: reviewers report difficulty exporting raw user-level data, and the clean path (Data Warehouse Sync) is an Enterprise feature. If portability matters to you, negotiate export before signing rather than after. Retention is 24 months on Pro, so anything older needs to be exported deliberately.

## Platform, API & security

- Platforms: Web (JavaScript tracker), iOS and Android SDKs, Server-side libraries and HTTP tracking API, Google Tag Manager, Segment as a source
- API: HTTP tracking API for identify and event calls, server-side libraries, a REST API for reporting and data access, custom webhooks fired from triggers, and Data Loader connectors for pulling from warehouses and databases. Enterprise adds Data Warehouse Sync for pushing event data back out.
- Compliance: GDPR (DPA available, processor role), CCPA, PII masking and permission controls
- Data residency: US-based processing from the company's San Francisco operation; no published EU data residency option. Note that the public GDPR page still references Privacy Shield, a framework invalidated in 2020, so ask for current transfer mechanisms in writing.
- SSO: Single sign-on is available on the Enterprise (AIRIS) plan only, not on Pro.
- Security notes: Permission controls exist at both group and individual level, and Woopra supports hiding sensitive data including PII. Data governance tooling is gated to Enterprise. The site does not publish a current SOC 2 or ISO 27001 attestation, so security review teams should request documentation directly rather than assuming a trust center exists.

## Support

- Channels: Online support (email and in-app) on Pro, Dedicated customer success manager and customer success engineer on Enterprise, Documentation site and knowledge base, Live onboarding, product training, and working sessions on Enterprise
- Documentation: A detailed documentation site covering the tracking API, SDKs, integrations, and report types, plus a blog with customer stories and analytics fundamentals. Coverage of newer AI features is thinner than coverage of the core reporting.
- Community: Small compared with Mixpanel, Amplitude, or PostHog. There is no large public forum or Slack community, so troubleshooting generally means the documentation or a support ticket rather than an internet search that finds someone with the same problem.

## Company

- Founded: 2007
- Founders: Elie Khoury, Jad Younan, John Pozadzides
- Headquarters: San Francisco, California, United States
- Ownership: Acquired by Appier (TSE: 4180) in October 2022
- Employees: Not separately disclosed since the Appier acquisition
- Funding: Venture-backed before the acquisition, including seed funding arranged by co-founder John Pozadzides and later institutional rounds; acquisition price was not disclosed.

Timeline:

- 2007: Elie Khoury and Jad Younan build the first version in Lebanon as a real-time web analytics experiment.
- 2008: Publicly launched at WordCamp Dallas, initially incorporated in Texas, with a desktop client that streamed live visitor activity.
- 2012: Operations move to San Francisco, and the product expands from real-time tracking into a full analytics suite.
- 2016: Repositions around customer journey analytics, adding Journey, Trends, Retention, and Cohort reports plus the one-click integration catalog.
- 2022: Appier finalizes its acquisition of Woopra in October, combining it with AIXON predictive AI.
- 2023: Appier launches AIRIS, the AI-powered CDP built on Woopra's analytics and visualization technology; AIRIS becomes the enterprise tier.
- 2025: AI Copilot and AI Suggestions added to the reporting experience, with AI Predictions, AI Summary, and Audience Agent reserved for Enterprise.
- 2026: Pricing page shows only Pro (from $999 per month) and Enterprise; the long-standing free plan is no longer offered.

## Integrations

Salesforce, HubSpot, Marketo, Pardot, Pipedrive, Intercom, Zendesk, Customer.io, Mailchimp, ActiveCampaign, Campaign Monitor, Segment, Slack, Shopify, Stripe, Google Ads, Meta Ads, BigQuery, PostgreSQL, MySQL, Clickhouse, Clearbit, Delighted, Drift, LiveChat, Olark

## FAQ

### What is Woopra used for?

Woopra is used to analyze the full customer journey across systems. It collects behavioral data from a website, mobile app, and connected tools such as CRM, email, live chat, and support, builds one real-time profile per person, and reports on it through Journey, Trends, Retention, Cohort, Attribution, and People reports. Teams also use its triggers to push segments back into other tools in real time.

### Is Woopra free?

No, not any more. Woopra offered a free plan for many years and it was a common recommendation for small teams because of it, but as published in August 2026 the pricing page lists only Pro from $999 per month and a custom-priced Enterprise plan. There is a 30-day free trial of Pro, described as the first month free with billing starting in the second month. Third-party review sites still list an old free Core plan and a $49 Startup plan; those listings are out of date.

### How much does Woopra cost?

The entry point is $999 per month for the Pro plan at 5 million events per month, which includes 50 seats and 24 month data retention. Higher event volumes cost more, and exceeding your quota incurs overage fees rather than stopping data collection. Enterprise, which is Appier's AIRIS tier, is quoted individually and adds AI predictions, warehouse sync, SSO, B2B account tracking, and dedicated support.

### Who owns Woopra?

Appier, a publicly listed AI software company headquartered in Taipei (Taiwan Stock Exchange: 4180), which finalized its acquisition of Woopra in October 2022. Appier combined Woopra's analytics with its AIXON predictive AI to launch a CDP called AIRIS. Woopra continues to be sold under its own name at woopra.com, with the Enterprise tier being the AIRIS product.

### What counts as an event in Woopra's pricing?

Any tracked data point, which Woopra defines broadly: pageviews, downloads, custom actions you configure, and property changes. That last category catches people out. If a user's email address is updated or they join a segment, that is recorded on the profile and counted against quota, so a system that writes profile updates frequently burns through allowance faster than a pageview-based estimate would predict.

### Woopra vs Mixpanel: which should I choose?

Mixpanel if your questions are about in-product behavior, funnels, and retention, because it is deeper on that axis, cheaper to start, and has a free tier plus a far larger community. Woopra if your questions cross the product boundary, for example whether support contact predicts renewal or how an email sequence affects feature adoption, because those events sit on the same Woopra profile as product usage. Budget is often the deciding factor, since Woopra's entry price is $999 per month.

### Does Woopra have session replay or heatmaps?

No. Woopra is a quantitative journey and customer analytics platform. It shows you what people did and in what order, not a video of them doing it. Teams that want replay and heatmaps run a separate behavior analytics tool alongside it.

### Can Woopra replace a CDP?

Partly, and that is the strongest argument for the price. It ingests from many sources onto one profile, segments behaviorally, and activates through triggers, scheduled batches, and webhooks, which covers a lot of what small CDP deployments do. What it lacks on the Pro plan is warehouse sync, data stores, and formal data governance, all of which are Enterprise-only, so a team with real data-engineering requirements is buying Enterprise or keeping a separate CDP.

### How long does Woopra keep my data?

24 months on the Pro plan, with longer retention available on Enterprise. That is a real planning constraint for year-over-year cohort analysis, and it interacts with the export difficulty reviewers report: if you want data older than two years, plan the export path before you need it.

### Is Woopra good for a small business?

Not on price. Technically it suits a small B2B SaaS or ecommerce business very well, since it needs no SQL and puts marketing and support data next to product data. But at $999 per month minimum with no free tier, it is out of reach for most small businesses, and lower-cost options such as PostHog, Mixpanel's entry plans, or a self-hosted Countly deployment cover the majority of the same ground.

### Is Woopra GDPR compliant?

Woopra acts as a data processor, offers a data processing addendum, supports data subject rights procedures, and provides PII masking and permission controls. That said, its public GDPR page still cites Privacy Shield certification, a transfer framework invalidated in 2020, and the site does not publish a current SOC 2 or ISO 27001 report. If you have a security review process, request current documentation and transfer mechanisms directly rather than relying on the website.

### Does Woopra support B2B account-level analytics?

Organization (B2B) tracking, which groups people into accounts, is listed as an Enterprise-only feature. On the Pro plan the unit of analysis is the individual person, so account-level rollups need to be approximated with attributes or handled in your CRM. For a B2B SaaS buyer this is one of the more consequential gates to check before signing.

## Editorial verdict

Woopra was one of the original ideas in this category and the core of it still holds up: put every touchpoint on one person's timeline, then let anyone question it without SQL. The Journey reports, the real-time People view, the two-way CRM and support integrations, and the triggers that act on segments add up to something a pure product analytics tool does not do, and for a company whose hardest question spans product, marketing, and support, that is worth real money. But the buying situation has changed, and the change is not in the small buyer's favor. The free plan is gone, the entry price is $999 per month, SSO and B2B account tracking are held behind Enterprise, raw export is awkward, and the newest AI work is arriving under Appier's AIRIS name rather than Woopra's. Evaluate it as a four-figure platform commitment against Mixpanel, Amplitude, and PostHog, not as the accessible free analytics tool it was known as for a decade. If the budget is not there, it is not a near miss; look at PostHog or Countly instead.

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Source: SaaSTracker (https://saastracker.org), an independent editorial project. This profile is compiled from public information, carries no peer reviews or paid placement, and was last reviewed 2026-08-23. Awards are judged on published criteria: https://saastracker.org/methodology