Is AiSDR or Openmart cheaper?

AiSDR starts at $250 per month (Solo, 200 contacts). Openmart starts at $0 free plan, then $149 per month (Starter), or about $105 per month billed annually (free plan available).

AiSDR vs Openmart

An independent, review-free comparison compiled by the SaaSTracker editorial team. Both products are profiled in full, and neither can pay for placement here.

The short answer

Editorial assessment

Openmart compared with AiSDR

AiSDR bundles domains, mailboxes, warmup, research, sending, and reply handling from $250 a month with quarterly prepayment on the useful tiers, targeted at conventional B2B. Openmart costs less, is fully self-serve including a free tier, and owns the data problem rather than the infrastructure problem. If your buyers are local operators, AiSDR's research layer has little to work with and Openmart is the better bet.

Choose AiSDR if

Founder-led B2B teams and small sales orgs with no SDR to hire and no appetite for assembling a data tool, a sending tool, a warmup vendor, and a personalization layer themselves, who can commit to a quarter of spend and will assign one person to review replies daily.

Choose Openmart if

Companies selling products or services to local and small businesses, including payments, point of sale, franchise supply, insurance, staffing, and field services, who need to find and qualify thousands of operators that conventional B2B databases cover badly.

Side by side

13 attributes

Attribute	AiSDR	Openmart
Category	AI SDR	AI SDR
Starting price	$250 per month (Solo, 200 contacts)	$0 free plan, then $149 per month (Starter), or about $105 per month billed annually (free plan available)
Pricing model	Contact-volume tiers quoted per month. Solo is month to month and self-serve; Explore and Scale are billed quarterly in advance and require a demo. Annual prepayment takes 20 percent off.	Freemium with credit-metered enrichment; monthly tiers set the credit allowance, the account limit, and the seat count, with credits consumed at published per-field rates.
Free plan	No	View and save up to 5,000 leads with access to the full database, which is enough to verify category and geographic coverage before paying.
Free trial	No	Free trial available with no credit card required
Best for	Founder-led B2B teams and small sales orgs with no SDR to hire and no appetite for assembling a data tool, a sending tool, a warmup vendor, and a personalization layer themselves, who can commit to a quarter of spend and will assign one person to review replies daily.	Companies selling products or services to local and small businesses, including payments, point of sale, franchise supply, insurance, staffing, and field services, who need to find and qualify thousands of operators that conventional B2B databases cover badly.
Setup time	About a week of configuration, then thirty to sixty days before sending is at full capacity because new domains warm up first. Treat the first month as ramp regardless of what the plan comparison implies.	A morning. Define categories and geography, describe your ideal customer profile so scoring has something to work against, and run a search. If you use the built-in sequencer you also need to connect sending accounts, which adds the usual domain and warmup wait.
Learning curve	Low on the software, higher on the judgement. The interface is simple and the strategist walks you through setup, but deciding which replies the AI should handle and which need a human is the skill that determines whether this works.	Low. The filters are concrete rather than abstract, which is a relief after firmographic B2B tools, and the ranked output is immediately actionable. The only real skill is learning to describe your ideal customer precisely enough that the scoring is useful rather than decorative.
Platforms	Web application, Chrome-based workflows, Email and LinkedIn channels, Aircall for voice	Web application
Compliance	GDPR and CAN-SPAM handling described in vendor materials, No public SOC 2 attestation advertised on the marketing site	No prominently published SOC 2 or ISO certification on the product site
Founded	2023	2023
Headquarters	San Francisco, California, United States	San Francisco, California, United States
Ownership	Venture-backed	Venture-backed

Strengths and limitations

AiSDR

Strengths

Sending infrastructure is included rather than assumed: domains, mailboxes, warmup, and LinkedIn allowances all sit inside the plan price, which removes the biggest hidden cost in AI SDR buying.
The Solo tier at $250 a month is genuinely self-serve, published, and month to month, which almost none of the demo-gated competition offers.
Metering by researched contacts rather than emails sent makes cost per prospect trivially easy to model before you buy.
Live web search for list building is less brittle than a static contact database when your ICP is defined by behavior rather than firmographics.

Limitations

No free trial at any tier, and the tiers above Solo are demo-gated and billed quarterly in advance, so evaluation is expensive and slow.
Warmup means the first thirty to sixty days underdeliver by design, and you pay full price for that period.
Sequence customization is shallow: reviewers report you cannot build custom signal logic or complex branching, only configure supplied playbooks.
AI reply handling occasionally answers conversations that a human should have taken, which is a reputational risk in a small market where every prospect matters.

Openmart

Strengths

The only tool in this category built around local and small business data, a segment general B2B providers cover badly and where personalization tools return nothing.
AI fit scoring and ranking is the right application of AI for this segment, because the problem is triage across tens of thousands of near-identical businesses rather than clever copy.
Published per-field credit costs let you model spend before you buy, which almost nobody else in the category does.
Built-in multi-step email sequencing means a small team can run the whole motion without adding a separate sending platform.

Limitations

Wrong dataset entirely for technology and enterprise selling, where Apollo, Clay, and Amplemarket are not close competitors so much as different tools for a different job.
Owner phone numbers at 8 credits make calling motions expensive in a way the headline pricing does not signal.
Outreach is email only, so LinkedIn and dialer motions require exporting to other tools and reassembling the workflow.
The AI stops at scoring and drafting: there is no reply qualification, no objection handling, and no meeting booking, so a human owns every conversation past the first touch.

Pricing compared

AiSDR

Contact-volume tiers quoted per month. Solo is month to month and self-serve; Explore and Scale are billed quarterly in advance and require a demo. Annual prepayment takes 20 percent off.

Solo$250
Explore$900
Scale$2,500

Solo at $250 a month is the fairest entry point in this category, because it is the only tier where a small business can start without a sales call and where the infrastructure cost is genuinely included. Per contacted prospect it works out at $1.25 on Solo, $1.13 on Explore, and $1.00 on Scale, which is cheap against any human alternative and expensive against a self-assembled stack of Instantly plus a data provider. The value case falls apart if you cannot commit a quarter: with no trial, warmup eating month one, and quarterly prepayment on the useful tiers, the true minimum test is about $2,700 and ninety days. Buy it for the bundled infrastructure and the service wrapper, not for the autonomy claims.

Openmart

Freemium with credit-metered enrichment; monthly tiers set the credit allowance, the account limit, and the seat count, with credits consumed at published per-field rates.

Free$0
Starter$149
Pro$299
EnterpriseCustom

For a company selling to local businesses, Openmart is the rare tool priced at small-business level for a dataset that genuinely is hard to assemble yourself. At $149 with 5,000 credits, a business-email motion reaches many thousands of operators for a fraction of what a general B2B data subscription plus a personalization tool plus a sequencer would cost, and the built-in outreach removes an entire vendor from the stack. The value collapses in two situations: if you sell to technology companies, where the dataset is simply the wrong one, and if you sell by phone, where the 8-credit owner phone rate turns a cheap-looking plan into an expensive one. The free tier makes both of those failure modes cheap to discover.

Editorial verdict on each

AiSDR

Category Leader

AiSDR is one of the few products in this category that a small business can actually buy without a sales call, and the reason to buy it is the boring part: it hands you warmed domains, mailboxes, and a LinkedIn allowance inside the subscription, which is where self-assembled outbound stacks usually die. The research and writing are competent, the multi-channel execution is real, and the $250 Solo tier is a fair price for a founder who has stopped doing outbound because there is no time. Be clear-eyed about the rest. There is no trial, the first month is warmup you pay for, the useful tiers cost about $2,700 to try and require a demo, the sequences cannot be programmed, and the AI reply handling needs supervision. Buy it as a service that does the mechanical work of prospecting with someone still watching, budget a full quarter before judging, and do not believe any framing that has it carrying a quota on its own.

Read the full AiSDR profile

Openmart

Openmart is the tool to reach for when your buyers are plumbers and pharmacies rather than product managers, and that positioning is worth more than any feature on the list. The dataset covers a segment general B2B providers handle badly, the AI is pointed at the right problem, which is triage across tens of thousands of near-identical operators rather than clever prose, and the built-in sequencer removes a vendor from the stack. Use the free tier first and use it specifically to check coverage in your own category and geography, because that is the question that decides everything. Then model your credit burn honestly: business emails are cheap at 0.3 credits and owner phone numbers are not at 8, and a calling motion costs many times what the plan implies. Expect scoring and drafting from the AI, not conversation. For local-market selling this is one of the best-value tools in the category; for anyone selling software to software companies it is simply the wrong shop.

Read the full Openmart profile

AiSDR profile last reviewed 2026-08-22; Openmart last reviewed 2026-08-22. Pricing is compiled from public sources and can change without notice. See our methodology.