SMS Marketing
SMS marketing platforms send text campaigns and two-way conversations to opted-in subscribers, handling carrier registration, consent records, and compliance alongside segmentation and automation.
Text messaging has open rates email cannot approach and a regulatory surface email does not carry. Every serious tool in this category spends much of its product surface on consent capture, quiet hours, opt-out handling, and US carrier registration, because getting those wrong is a legal problem rather than a deliverability one. The split is between ecommerce-focused platforms that price on revenue attribution and general business texting tools that price on messages or seats.
EZ Texting
The two-decade incumbent in small business texting
Postscript
Category LeaderSMS built for Shopify and nothing else
Sakari
CRM-native texting with global reach and 90-day rollover
Salesmsg
Texting and calling that live inside your CRM
SimpleTexting
General-purpose business texting with credits that roll over
Textmagic
Prepaid business texting with credits that never expire
Emotive
InnovationConversational SMS for stores that want humans in the loop
Textdrip
Cheap drip texting built for agents working leads
Heymarket
MomentumPer-seat business texting across SMS, WhatsApp, and Apple Messages
SlickText
Credit-based SMS marketing with rollover and every number type included
Textedly
Best ValueEvery feature on every plan, priced only by message volume
Avochato
Five users included, no platform fee until you actually send
Textline
Business texting for support desks, with surveys and HIPAA built in
Plivo SMS
A cheaper messaging API with the same shape as Twilio's
Recart
Shopify-only SMS built around opt-in rate and attributed revenue
Telnyx Messaging
Carrier-owned messaging infrastructure at roughly half Twilio's rate
Twilio Messaging
The messaging API most SMS platforms are quietly built on
Profiles are listed in editorial order. Placement cannot be purchased; see our methodology.