Recart

Name: Recart
Brand: Recart
Price: 299 USD

Shopify-only SMS built around opt-in rate and attributed revenue

Recart is a Shopify-only ecommerce SMS marketing platform built around list growth and revenue attribution, combining OneClick opt-in popups that subscribe returning visitors without typing, DTC automation flows for welcome, cart and browse abandonment, fulfillment, replenishment, and review requests, plus campaign segmentation, A/B testing, and a dedicated SMS strategist included in the subscription; it is sold on commitment-based monthly plans starting at $299 with bundled message allotments, with US SMS priced around $0.007 to $0.010 per message plus roughly $0.0045 in carrier fees.

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Overview

Recart was founded in Budapest in 2015 as GhostMonitor by Gergo Barcza, David Papp, and Soma Toth, and spent its first years building Facebook Messenger marketing for ecommerce before Messenger's policy changes made that channel untenable. It pivoted to SMS, which turned out to be the better business: reported revenue grew from $3.4 million in 2023 to $5.4 million in 2024 on roughly $5.9 million of total funding from Lead Ventures, Day One Capital, Fiedler Capital, MBH FintechLab, and others. The team is around forty to fifty-five people and the entire product is pointed at one platform, Shopify, and one metric, revenue per subscriber.

The job it does is ecommerce SMS marketing priced around revenue attribution, and it is unusually explicit about which half of the problem it thinks matters. Most SMS platforms treat list growth as a checkbox and spend their engineering on the sending side. Recart inverts that. Its signature feature is the OneClick opt-in popup, which lets a returning visitor subscribe with a single tap because the identity is already known across Recart's merchant network, no typing and no phone number entry. The vendor claims popups that load roughly four times faster than average and opt-in rates around four times the norm, and the case studies it publishes are all list-growth stories rather than campaign-copy stories.

Everything downstream is standard DTC machinery executed competently: welcome series, cart abandonment, browse abandonment, fulfillment updates, replenishment reminders, and post-purchase review requests, plus campaign sends with segmentation, personalization, and built-in A/B testing on headlines, offers, and designs. What is genuinely differentiated is that a dedicated SMS strategist and a free account setup with an SMS audit come with the subscription rather than as a professional services line item, which for a brand without an in-house SMS specialist is a substantial part of what they are actually buying.

Pricing is where this stops being a small-business product for many readers. Starter is $299 a month on a twelve-month commitment, Pro is $499, and Scale is $999, with shorter three and six month commitments priced higher. Each tier bundles a message allotment, roughly 23,000 SMS on Starter, about 41,500 on Pro, and 100,000 on Scale, with overage at the published per-message rates. That works out to a competitive cost per message, but the floor is $299 a month for a year, which is a serious commitment for a store doing under a few hundred thousand a year in revenue. Recart is self-serve and published, which is why it qualifies here, but it is aimed squarely at brands where SMS is expected to be a real revenue channel rather than an experiment.

Best for

Shopify direct-to-consumer brands doing enough revenue that SMS is expected to be a named channel with its own number, particularly those whose subscriber list is the bottleneck rather than their campaign copy, and merchants who want a strategist included rather than hiring or contracting one.

Not the right fit for

Any business not on Shopify. There is no WooCommerce, BigCommerce, Magento, or headless path, and this is a hard constraint rather than a roadmap gap.
Small stores and early-stage brands; $299 a month on a twelve-month commitment is $3,588 of contracted spend before any messages, which is indefensible below roughly $500,000 in annual revenue.
Service businesses, clinics, nonprofits, schools, and anyone whose texting is appointment reminders and conversations rather than ecommerce revenue; the entire data model is orders and carts.
Teams that need a shared inbox with agent routing and roles for two-way support; Recart is a marketing platform, not a conversational one, and Heymarket, Textline, or Avochato are the right shape for that job.
Buyers who will not sign a term commitment; the published rates assume twelve months, and the three and six month options cost more per month.

How it works

1
You install Recart from the Shopify App Store and connect the store. Nothing here works without Shopify: there is no WooCommerce, BigCommerce, or headless path.
2
Recart runs a free account setup including an SMS audit, and assigns a strategist. This is not an upsell, it is bundled, and it is the main reason brands without an in-house SMS person choose Recart over a self-service platform.
3
You complete A2P 10DLC brand and campaign registration, or take a toll-free number and complete free toll-free verification. Registration fees are the industry pass-through: roughly $4 for brand registration, campaign vetting from about $15, and $1.50 to $10 per campaign per month by use case. Toll-free verification takes one to five business days and sometimes longer, and unverified toll-free traffic is blocked.
4
You install the opt-in layer. OneClick popups subscribe returning visitors with a single tap, and standard popups, keywords, and checkout consent cover everyone else. This is the part Recart optimizes hardest, and the popups are engineered for load speed because a popup that appears after the visitor has left converts nobody.
5
You turn on flows. Welcome series, cart abandonment, browse abandonment, fulfillment updates, replenishment, and review requests ship as templates informed by testing across the vendor's merchant base, so the first version is a starting point rather than a blank editor.
6
You send campaigns to segments with personalization, and A/B test headlines, offers, and designs. Results are reported as attributed revenue against the Shopify order data rather than as click-through alone, which is the metric the plan price is implicitly justified against.

Feature breakdown

25 features in 5 modules

List growth

The part Recart genuinely does differently, and the reason to consider it at all.

OneClick opt-in: Returning visitors subscribe with a single tap, with no typing and no phone number entry, because identity is recognized across the merchant network. This is the product's signature feature and the source of its opt-in rate claims.
High-speed popups: The vendor claims popups load roughly four times faster than average, which matters because a popup that renders after a mobile visitor has scrolled away converts nobody.
A/B testing on capture: Test headlines, offers, and designs on the opt-in unit itself rather than only on the messages you send afterwards.
Keyword and checkout opt-in: Text-to-join and Shopify checkout consent cover the visitors OneClick does not recognize.
Templates from tested designs: Capture units are based on patterns tested across millions of impressions on the vendor's merchant base rather than designed from scratch each time.

DTC automation flows

Standard ecommerce lifecycle automation, shipped as working templates.

Welcome series: The first-message sequence after opt-in, which for SMS is where most of the early revenue per subscriber is realized.
Cart abandonment: Automated recovery when a checkout is started and not completed, the highest-return flow in ecommerce SMS by a wide margin.
Browse abandonment: Triggered on product views without an add to cart, catching intent earlier than cart recovery does.
Fulfillment updates: Shipping and delivery notifications, which have the useful property of being welcomed rather than tolerated and keep the channel warm.
Replenishment reminders: Timed re-order prompts for consumable products, which is where SMS outperforms email most decisively.
Review requests: Post-delivery requests that turn a completed order into social proof on the same channel that sold it.

Campaigns and segmentation

Revenue-first sending against Shopify data.

Segmentation on Shopify data: Build audiences from order history, purchase behaviour, and browsing signals rather than from imported list fields.
Personalization: Merge product, order, and customer data into campaign copy so a promotional send is specific rather than generic.
Campaign A/B testing: Test offers and copy on real sends rather than guessing which discount level moves the number.
Scheduling: Queue campaigns around launches and promotions, which is also how quiet-hours rules are respected across time zones.
MMS campaigns: Image and media sends at roughly $0.024 to $0.028 per message plus about $0.011 in carrier fees, which is three to four times the SMS cost.

Attribution and analytics

The metric the price is justified against.

Revenue attribution: Sends are reported against attributed Shopify revenue rather than click-through alone, which is the only number that justifies a $299 floor.
Flow performance reporting: Per-flow revenue so you can see whether cart recovery or replenishment is carrying the channel.
Subscriber growth reporting: Opt-in rate and list growth tracked as a first-class metric, consistent with where the product puts its engineering.
A/B test results: Test outcomes reported against revenue rather than against opens, which SMS does not meaningfully have.

Service and integrations

A managed layer bundled into the subscription, plus the DTC stack.

Dedicated SMS strategist: Included in the subscription rather than sold as professional services, which for a brand without an in-house SMS specialist is a meaningful part of the value.
Free account setup and SMS audit: Onboarding includes an audit of the existing setup rather than dropping you into an empty dashboard.
Shopify integration: Deep rather than superficial: orders, carts, browsing, fulfillment, and customer data all flow natively. It is also the only ecommerce platform supported.
ESP and loyalty integrations: Connects to email service providers, loyalty programs, and review platforms so SMS is coordinated with the rest of the retention stack.
Automatic opt-out handling: STOP and equivalent keywords unsubscribe automatically and are enforced on later sends, as carriers require.

Use cases

4 documented

DTC supplement brand doing $3M a year

Email revenue is flat, the product is consumable, and the SMS list has been stuck at 20,000 subscribers because the popup converts poorly on mobile.

OneClick opt-in lifts subscription rate on returning visitors, replenishment flows fire on the natural re-order cycle, and attributed revenue reporting makes the case for the channel internally.

Apparel brand with launch-driven revenue

Drops sell out in hours and email is too slow, but the SMS list is not large enough for a drop announcement to move meaningful volume.

List growth becomes the priority rather than campaign copy, with popup A/B testing and OneClick capture, and the Scale tier's 100,000 message allotment covers launch-day sends.

Brand without an in-house SMS specialist

Nobody on a four-person marketing team knows what a good SMS cadence looks like, and agency retainers for the channel start at four figures a month.

The included strategist and setup audit substitute for the specialist hire, and the flow templates are based on tested patterns rather than a blank editor.

Merchant comparing against a per-message platform

Sending roughly 40,000 messages a month and paying a general SMS platform's credit rates, which at that volume is expensive per message and provides no attribution.

Pro at $499 bundles about 41,500 messages, so the effective per-message cost is competitive and revenue attribution finally exists, though it comes attached to a twelve-month commitment.

Pricing

from $299 per month on a twelve-month commitment

Commitment-based monthly subscription with bundled message allotments per tier and overage at published per-message rates, with shorter commitment terms priced higher.

Plan	Price	Includes
Starter	$299 per month on a twelve-month commitment	About 23,000 SMS or 8,795 MMS per month included OneClick opt-in and popups Full DTC flow set Campaign segmentation and A/B testing Dedicated SMS strategist
Pro	$499 per month on a twelve-month commitment	About 41,583 SMS or 15,354 MMS per month included Everything in Starter Better effective per-message rate
Scale	$999 per month on a twelve-month commitment	About 100,000 SMS or 33,300 MMS per month included Everything in Pro Volume rates for launch-driven brands
Enterprise	Custom quoted	Custom volume and terms Negotiated per-message rates Dedicated account resources

Billing notes

The published prices assume a twelve-month commitment. Three and six month terms are available and cost more per month, so the headline $299 is the discounted committed rate rather than a month-to-month price.
US SMS is roughly $0.007 to $0.010 per message depending on tier, plus carrier fees of about $0.0045, so the all-in cost is around $0.012 to $0.015 per segment. That is competitive with a CPaaS rate and far cheaper than a general SMS platform's credit pricing.
US MMS runs roughly $0.024 to $0.028 per message plus about $0.011 in carrier fees, so image-heavy campaigns cost three to four times what SMS does and exhaust an allotment correspondingly faster.
Segments are the unit that actually counts. A 160-character GSM message is one segment. A single emoji or curly quote forces unicode encoding, cutting the budget to 70 characters, so a 150-character message with one emoji is three segments and three times the cost. This applies to every vendor and is the most common way a DTC brand blows through an allotment.
Overage above the bundled allotment is charged at the published per-message rates rather than at a punitive premium, which is friendlier than a credit-plan overage rate.
Recart does not publish a rollover policy for unused bundled messages, so assume the allotment expires monthly and get any exception in writing before committing to a year.
A2P 10DLC registration fees are the standard industry pass-through: roughly $4 for brand registration, campaign vetting from about $15, and $1.50 to $10 per campaign per month by use case. Toll-free verification is free but takes one to five business days and sometimes longer.
The dedicated strategist and setup audit are included in the subscription rather than billed as professional services, which is real value that does not appear as a line item anywhere.
The true entry cost is $3,588 of contracted spend across twelve months plus messages, registration, and carrier fees, which is the number to compare against, not $299.

Value assessment: Judged per message, Recart is priced well: about $0.012 to $0.015 all in for a US segment, which is close to raw CPaaS cost and a fraction of what a general SMS platform charges per credit, and the allotments at each tier are sized so that a brand actually using the channel is not constantly in overage. Judged as a commitment, it is a serious decision. $299 a month for twelve months is $3,588 contracted before you send anything, and there is no free trial and no month-to-month equivalent at the published rate. What tips the arithmetic is the two things you are not paying for separately: the strategist, which would cost more than the plan as an agency retainer, and the OneClick opt-in machinery, which is the only genuinely proprietary thing in the product. If SMS is going to be a named revenue channel for a Shopify brand and the list is the bottleneck, this is well-priced and the commitment is defensible. If SMS is an experiment, a $29 general platform costs a hundredth as much to find out whether your customers will engage at all, and you can move here once the answer is yes.

Strengths & limitations

Strengths

OneClick opt-in is a genuine technical differentiator, not a marketing claim about a standard popup, and list growth is the bottleneck for most Shopify brands rather than campaign copy.
Per-message cost of roughly $0.012 to $0.015 all in is close to CPaaS rates and dramatically cheaper than general SMS platform credit pricing.
A dedicated SMS strategist and a setup audit are included in the subscription rather than sold as professional services, which for a small marketing team substitutes for a specialist hire.
Revenue attribution against Shopify order data rather than click-through, which is the only metric that justifies spending on the channel.
The full DTC flow set (welcome, cart, browse, fulfillment, replenishment, review) ships as tested templates rather than as an empty automation editor.
Deep, single-platform Shopify integration means orders, carts, browsing, and fulfillment data are native rather than synced through a connector that breaks.
Eleven years old with revenue growing from $3.4M to $5.4M between 2023 and 2024, having successfully navigated the collapse of its original Messenger business.

Limitations

Shopify only. No WooCommerce, BigCommerce, Magento, or headless support, which eliminates it outright for a large share of ecommerce.
The $299 floor on a twelve-month commitment means $3,588 of contracted spend before messages, with no free trial and no cheap way to test the fit.
Shorter commitment terms are priced higher, so genuine month-to-month flexibility is either unavailable or expensive.
No published rollover policy for unused bundled messages, which matters when you are committing to a year of allotments.
No two-way conversational tooling of substance: no shared inbox with agent routing, roles, or ticket-style resolution, so customer service by text needs another vendor.
The OneClick identity recognition depends on the visitor being known across Recart's merchant network, so the headline opt-in rate improvement will not apply uniformly to every store's traffic mix.

Head-to-head comparisons

5 alternatives

Recart vs Postscript

from $0 per month on Starter with a $49 minimum spend, then $100 per month on Growth

The direct competitor, and both are Shopify-first ecommerce SMS platforms priced around revenue. Postscript is the larger and more established option with deeper subscriber acquisition, segmentation, and a broader partner ecosystem. Recart's counter is OneClick opt-in and a strategist included in the plan rather than sold separately. If you have in-house SMS expertise and want the deepest platform, Postscript. If list growth is your bottleneck and you want the channel run for you, Recart.

Full Recart vs Postscript comparison

Recart vs Emotive

from $100 per month plus $0.015 per SMS on Starter

Emotive leans on conversational SMS with human-assisted responses to turn texts into two-way sales conversations. Recart is a one-to-many revenue platform with an unusually good opt-in layer. Emotive suits brands whose products need explaining or whose customers ask questions before buying; Recart suits brands whose problem is getting enough subscribers to make a broadcast worth sending.

Full Recart vs Emotive comparison

Recart vs Klaviyo

from $0 (free up to 250 profiles), then roughly $30/mo at 1,000 active profiles

Klaviyo is a full email and SMS platform with the deepest ecommerce data model in the category, and running both channels in one place has real coordination value. Recart is SMS only, cheaper per message, and includes a strategist. If you already run Klaviyo for email, adding its SMS is the lower-friction path; Recart earns its place when SMS list growth specifically is where the revenue is being lost.

Full Recart vs Klaviyo comparison

Recart vs SlickText

from $29 per month for 500 credits

SlickText starts at $29 a month with no commitment, covers any industry, and has a good Shopify integration with revenue attribution and cart workflows. Recart starts at $299 on a twelve-month term and does nothing but Shopify DTC. A store testing whether SMS works should start with SlickText and spend a hundredth as much finding out; a brand where SMS is already a proven channel and the list is the constraint gets more from Recart.

Full Recart vs SlickText comparison

Recart vs SimpleTexting

from $39 per month for 500 credits, or $398.40 per year with annual billing

SimpleTexting is a general business texting platform with a shared inbox, three included seats, published rollover, and credit pricing from $39. Recart is an ecommerce revenue platform with no inbox and a $299 floor. They barely compete: the honest split is that SimpleTexting is what you buy to talk to customers and Recart is what you buy to sell to them, and a Shopify brand that needs both will end up with two vendors.

Full Recart vs SimpleTexting comparison

Implementation & onboarding

Setup time: Days to a working setup once the Shopify app is installed and the strategist has run the audit, but one to three weeks of calendar time before you can send at volume, because A2P 10DLC registration or toll-free verification sits in the middle and neither is under the vendor's control.
Learning curve: Low, deliberately. The flow templates are pre-built from tested patterns, the popups are configured rather than designed, and the included strategist absorbs most of the strategic decisions a first-time SMS marketer would otherwise get wrong.
Onboarding: Self-serve installation from the Shopify App Store, followed by a free account setup and SMS audit with an assigned strategist. There is no published free trial, so the commitment decision comes before you have used the product in anger.
Migration notes: Subscriber lists import, but consent does not travel with a CSV as a legal matter: keep the original opt-in evidence from your previous platform. If you are moving from another ecommerce SMS tool, your flows will need rebuilding rather than importing, and the strategist engagement is designed around exactly that. Because the published pricing assumes a twelve-month term, time your migration to the end of an existing contract rather than paying two vendors in parallel, and confirm the unpublished rollover position before you sign.

Platform, API & security

Platforms: Shopify appWeb application
API: Integrations with ESPs, loyalty programs, and review platforms alongside the native Shopify connection; the product is designed to be operated through its interface rather than programmatically.
Compliance: TCPA consent workflowsA2P 10DLC brand and campaign registrationToll-free verificationAutomatic opt-out handling
Data residency: US-focused messaging infrastructure with a Budapest-based engineering organization; confirm data handling specifics if you have EU residency requirements.
SSO: Not advertised on published plans.
Security notes: Consent is captured at the point of subscription through popups, keywords, and Shopify checkout, and opt-out keywords are enforced automatically on later sends. Formal security certifications are not published on the marketing site, so request current attestations during procurement if that matters to your business.

Support & resources

Channels: Dedicated SMS strategist included in the subscriptionFree account setup and SMS auditEmail and in-app support
Documentation: Product documentation and DTC playbooks at recart.com covering opt-in units, flows, segmentation, and attribution.
Community: No large public user forum; the support model is the assigned strategist rather than community self-service.

Company

Founded: 2015
Headquarters: Budapest, Hungary
Ownership: Venture-backed
Founders: Gergo Barcza, David Papp, Soma Toth
Employees: Approximately 40 to 55 (2026)
Funding: Approximately $5.92M raised from investors including Lead Ventures, Day One Capital, Fiedler Capital, and MBH FintechLab. Reported revenue grew from $3.4M in 2023 to $5.4M in 2024.

Funding history

Round	Amount	Year	Notes
Seed and follow-on	Approximately $5.92M total	2016 onward	Investors include Lead Ventures, Day One Capital, Fiedler Capital, and MBH FintechLab; the company operates as GhostMonitor Inc.

Timeline

2015Founded in Budapest as GhostMonitor by Gergo Barcza, David Papp, and Soma Toth, initially building cart recovery for ecommerce.
2017Builds a substantial Facebook Messenger marketing business for Shopify merchants, which becomes the company's primary product.
2020Messenger policy changes undermine the original channel; the company pivots to SMS as its core product.
2023Reports $3.4M of revenue on the SMS business, having rebuilt around Shopify-only ecommerce messaging.
2026Revenue reported at $5.4M for 2024 and growing, with OneClick opt-in as the differentiating feature and a strategist bundled into every subscription.

Integrations

Shopify
Email service providers
Loyalty programs
Review platforms
Shopify checkout consent capture

Frequently asked questions

10 questions

What is Recart?

Recart is a Shopify-only SMS marketing platform for direct-to-consumer brands. It combines OneClick opt-in popups for fast list growth, DTC automation flows for welcome, cart and browse abandonment, fulfillment, replenishment, and reviews, plus campaign segmentation, A/B testing, revenue attribution, and a dedicated SMS strategist included in the subscription.

How much does Recart cost?

Starter is $299 a month, Pro is $499, and Scale is $999, all on a twelve-month commitment, with shorter three and six month terms priced higher. Each tier bundles messages: roughly 23,000 SMS on Starter, 41,500 on Pro, and 100,000 on Scale. US SMS runs about $0.007 to $0.010 plus roughly $0.0045 in carrier fees, and MMS about $0.024 to $0.028 plus $0.011.

Does Recart work with WooCommerce or BigCommerce?

No. Recart is Shopify only, by design rather than by roadmap gap. If you are on WooCommerce, BigCommerce, Magento, or a headless stack, this product is not available to you at any price, and a general SMS platform with an ecommerce integration is the alternative.

What is OneClick opt-in?

It is Recart's signature feature: a returning visitor subscribes with a single tap, with no typing and no phone number entry, because their identity is already recognized across Recart's merchant network. It is the reason the vendor can claim opt-in rates several times the norm, and it is the most genuinely proprietary part of the product. Its effect depends on how much of your traffic is already known to that network.

Is there a free trial?

No published free trial. Onboarding includes a free account setup and an SMS audit with an assigned strategist, but the commitment decision comes before you have run the product on your own traffic. Given the twelve-month term, that is the single biggest structural risk in the purchase.

How are message segments counted?

A 160-character message using standard GSM characters is one segment. Insert a single emoji or curly quote and the message re-encodes as unicode, cutting the budget to 70 characters per segment, so a 150-character message with one emoji becomes three segments and consumes three times the allotment. DTC copy is full of emoji, which is the most common reason a brand burns through its bundle early.

What is the real cost per message including carrier fees?

Roughly $0.012 to $0.015 all in for a US SMS segment, combining the $0.007 to $0.010 platform rate with about $0.0045 in carrier pass-through. MMS is roughly $0.035 to $0.039 all in. That is close to raw CPaaS pricing and a fraction of a general SMS platform's credit rate, which is where the plan fee starts to look reasonable at volume.

Do unused messages roll over?

Recart does not publish a rollover policy, so assume the monthly allotment expires and get any exception confirmed in writing before signing a twelve-month term. Overage above the allotment is charged at the published per-message rates rather than at a punitive premium, which softens the risk of undersizing.

What does A2P 10DLC registration cost?

The fees come from The Campaign Registry and the carriers and are passed through: roughly $4 for brand registration, campaign vetting from about $15, and $1.50 to $10 per campaign per month depending on use case, plus the per-message carrier surcharges already noted. Toll-free verification is free but takes one to five business days and sometimes longer, and unverified toll-free traffic is blocked by the aggregator.

Who owns Recart?

Recart was founded in Budapest in 2015 as GhostMonitor by Gergo Barcza, David Papp, and Soma Toth, and is venture-backed with roughly $5.92M raised from Lead Ventures, Day One Capital, Fiedler Capital, and MBH FintechLab. Reported revenue grew from $3.4M in 2023 to $5.4M in 2024 with a team of roughly forty to fifty-five people.

Editorial verdict

Recart is the ecommerce SMS platform to look at when your list is the problem. OneClick opt-in is the only genuinely proprietary technology in this batch, the flows and attribution are competent DTC standard, and bundling a strategist into a $299 plan quietly replaces an agency retainer that would cost more than the software. Per message it is priced close to raw carrier cost, which means the plan fee buys software and service rather than marked-up transport. Two constraints decide whether it belongs on your shortlist. It is Shopify only, absolutely, which removes it from consideration for a large share of ecommerce. And the published price assumes a twelve-month commitment with no free trial, so the real entry decision is $3,588 of contracted spend on a channel you may not yet have proven. If SMS already works for your Shopify brand and growing the subscriber base is where the revenue is being left, this is a well-priced and well-focused purchase. If you are still finding out whether your customers want your texts, spend $29 on a general platform first and come back when you know.

Written by the SaaSTracker editorial team. Awards, when shown, are judged against the published criteria in our methodology.