Forms & Surveys
Form and survey tools collect structured input from people, whether that is a lead capture form, a customer research survey, an application, or a payment.
Forms are the most under-rated piece of go-to-market infrastructure: demo requests, waitlists, onboarding questionnaires, and churn surveys all run through them. The category's economics have been upended by tools that give away unlimited forms and responses and charge only for advanced logic or branding removal, which makes the legacy per-response pricing hard to justify for an early team.
Fillout
MomentumThe form builder that grew into a workflow engine, still metered by response
Formbricks
InnovationOpen-source in-product surveys: free forever if you run it yourself
Paperform
Forms that look like pages, priced like a real product
Tally
Best ValueThe form builder that gave away the product and charges for the polish
Youform
A conversational form builder built explicitly to undercut Typeform's price
Typeform
Category LeaderThe conversational form that made surveys look good, priced by the response
Google Forms
Free, unmetered, and good enough until the moment it is not
Jotform
Twenty years of forms, sold on submission counts, with HIPAA on a price list
Formstack
Forms, documents, and signatures for regulated workflows, priced per form rather than per response
Gravity Forms
You own the forms, the database, and the bill stays the same at any volume
SurveyMonkey
The survey incumbent, priced per seat, sold on analysis rather than looks
Cognito Forms
The structured form builder that sells HIPAA at a published price and takes a cut of payments
Growform
Multi-step lead forms priced by the lead, sold on conversion rate alone
involve.me
Quizzes, calculators, and scored funnels with the follow-up email built in
SurveySparrow
Conversational surveys and a feedback programme, sold on annual response allowances
Wufoo
The 2006 form builder that SurveyMonkey bought and never rewrote
forms.app
Unlimited submissions on every plan, including the free one
Formsite
A 1998 form builder for long, procedural forms, now owned by Formstack
Zoho Forms
Ten dollars a month for ten thousand submissions, if you can live inside Zoho
Basin
The form backend that took spam filtering and deliverability seriously
Formcarry
Point your own form at an endpoint and stop writing backends
Forminit
The Getform rebrand, still storing every submission in Ireland
Typebot
A conversational form builder you can run on your own server
Profiles are listed in editorial order. Placement cannot be purchased; see our methodology.